406 - What I'm Learning About Marketing Artwork

Creating Income with Eric Nordhoff

A podcast for creative entrepreneurs who want to monetize their ideas. Host Eric Nordhoff shares insights from his twenty-five years of experience in creating and marketing music, podcasts, communities, courses, and live events. As a Creative Strategist and Coach, Eric uses proven marketing frameworks to help creative people make money from their ideas.

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Creating Income with Eric Nordhoff

406 - What I'm Learning About Marketing

January 16, 2019 • Eric Nordhoff

I've been studying how to be a better marketer in my businesses recently and here's what I've learned so far:

1. Marketing is not about promoting what your thing is, marketing is about promoting valuable information that would attract the kind of person who would want or need what your thing is.

2. A sale isn't made until a conversation is started. Marketers need to focus on creating conversations, NOT leads. Conversations create revenue!

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