“Squashing the Market” welcomes Rhian Horgan to the studio in this special podcast episode. Bill and Rhian explore one of the most pressing and important problems facing tens of millions of Americans today: saving for retirement. Rhian also shares the key moments of her journey into entrepreneurship and running a company after 16 years of serving in a variety of senior roles in JP Morgan's Wealth Management business. Rhian is the founder and CEO of Kindur, a “Silicon Alley” (NYC) start-up that is focused on helping baby boomers embrace modern retirements by providing them with straightforward, digital financial advice. Rhian left JP Morgan to start Kindur in 2017. She is a graduate of the College of William and Mary, where she studied Finance and Public Policy and now serves as a Trustee of the William and Mary Foundation. Produced by Sam Swanson, music by Alex Atchley.