The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

191: The Current State Of Keyword Match Types In Google Ads

February 24, 2020 Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
191: The Current State Of Keyword Match Types In Google Ads
Show Notes

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Show Notes:
Welcome back to the Paid Search Podcast! This week we continue our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 3 from April of 2016, which was about keyword match types. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We cover broad match keywords, one word keywords, close variants, negative keywords, and much more. Thanks for listening and enjoy the episode!

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