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The Right Way to Use Audiences (Episode 476)
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
The Right Way to Use Audiences (Episode 476)
Aug 17, 2025
Episode 476
Chris Schaeffer, Certified Google Ads Specialist
What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you to hear!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/n1Bt9LHwSs0
Submit a Question - https://www.paidsearchpodcast.com
