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PPC Basics: How To Manage a Search Campaign (Episode 482)

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
PPC Basics: How To Manage a Search Campaign (Episode 482)
Oct 05, 2025 Episode 482
Chris Schaeffer, Certified Google Ads Specialist

Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account.


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Chris Schaeffer - http://www.chrisschaeffer.com

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