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PPC Basics: How to Improve Quality Score (Episode 483)
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
PPC Basics: How to Improve Quality Score (Episode 483)
Oct 12, 2025
Episode 483
Chris Schaeffer, Certified Google Ads Specialist
This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that!
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Chris Schaeffer - http://www.chrisschaeffer.com
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