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How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)
Nov 30, 2025 Episode 490
Chris Schaeffer, Certified Google Ads Specialist

Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk about that!

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Chris Schaeffer - http://www.chrisschaeffer.com

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