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Let's Audit an Account with 29.6% Optimization Score (Episode 491)
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Let's Audit an Account with 29.6% Optimization Score (Episode 491)
Dec 07, 2025
Episode 491
This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Let's talk about the reality of the optimization score system and how it affects the performance of your search campaigns on Google.
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Chris Schaeffer - http://www.chrisschaeffer.com
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