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PPC Basics - Simple Ad Strategy That Works (Episode 494)
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
PPC Basics - Simple Ad Strategy That Works (Episode 494)
Jan 04, 2026
Episode 494
Chris Schaeffer, Certified Google Ads Specialist
This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines to use in campaigns.
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Chris Schaeffer - http://www.chrisschaeffer.com
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