Episode Player
How Exact Match Keywords Actually Function (Episode 502)
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
How Exact Match Keywords Actually Function (Episode 502)
Mar 01, 2026
Episode 502
Chris Schaeffer, Certified Google Ads Specialist
This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
