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#1 Secret to Improving Broad Match Keywords (Episode 503)
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
#1 Secret to Improving Broad Match Keywords (Episode 503)
Mar 08, 2026
Episode 503
Chris Schaeffer, Certified Google Ads Specialist
If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best way to get more out of your broad match keywords.
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Chris Schaeffer - http://www.chrisschaeffer.com
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