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Should You Exclude by Age & Income Demographics? (Episode 512)
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Should You Exclude by Age & Income Demographics? (Episode 512)
May 10, 2026
Episode 512
Chris Schaeffer, Certified Google Ads Specialist
Do you know how Google determines the age, gender, and income of your paid traffic? Well that's an important question to ask! In today's podcast we discuss why you should not exclude traffic based on obscure demographics that have no real analytical weight in the performance of your account. Don't settle for the chicken nuggets of PPC, pull up a chair and enjoy the real meat being served. Let's talk about that!
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Chris Schaeffer - http://www.chrisschaeffer.com
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