Episode Player

This is the Best Way to Manage Keywords! (Episode 516)

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
This is the Best Way to Manage Keywords! (Episode 516)
Jun 14, 2026 Episode 517
Chris Schaeffer, Certified Google Ads Specialist

Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below!

Try Opteo for free for 28 days - https://opteo.com/psp

Keyword Risk PDF: https://files.chrisschaeffer.com/xGNjxsAZ

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com