3 Reasons Your Google Ads is Wasting Money (Episode 499)

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
3 Reasons Your Google Ads is Wasting Money (Episode 499)
Feb 08, 2026 Episode 499
Chris Schaeffer, Certified Google Ads Specialist

Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not allow cost per click management, and the goals you set in Google Ads do not reflect the results you are getting! Let's talk about that.

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Chris Schaeffer - http://www.chrisschaeffer.com

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Episode Artwork 3 Reasons Your Google Ads is Wasting Money (Episode 499) 26:42 Episode Artwork Big Changes Coming to Shopping Campaigns in February (Episode 498) 25:57 Episode Artwork Q&A: Answering Questions from Listeners (Episode 497) 29:54 Episode Artwork PPC for Home Services is Dying (Episode 496) 28:25 Episode Artwork Ranking Bid Strategies From Worst to Best (Episode 495) 30:05 Episode Artwork PPC Basics - Simple Ad Strategy That Works (Episode 494) 29:43 Episode Artwork My 3 Favorite Google Ads POWER TOOLS (Episode 493) 25:15 Episode Artwork 5 Things You Need to Know About a CLICK in Google Ads (Episode 492) 26:43 Episode Artwork Let's Audit an Account with 29.6% Optimization Score (Episode 491) 31:30 Episode Artwork How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490) 32:14 Episode Artwork Answering PPC Questions from Subscribers (Episode 489) 34:07 Episode Artwork PPC Basics - How to Pick The Best Keywords (Episode 488) 32:13 Episode Artwork PPC Basics - Building Your First Campaign (Episode 487) 32:25 Episode Artwork Should You Try Microsoft Ads? (Episode 486) 28:33 Episode Artwork PPC Basics: How to Get Phone Calls (Episode 485) 29:13 Episode Artwork Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484) 48:00 Episode Artwork PPC Basics: How to Improve Quality Score (Episode 483) 34:52 Episode Artwork PPC Basics: How To Manage a Search Campaign (Episode 482) 30:08 Episode Artwork A Warning to 10+ Year Old Accounts (Episode 481) 35:48 Episode Artwork Huge Q&A About Google Ads (Episode 480) 40:01 Episode Artwork How to Revive a Stale Campaign (Episode 479) 32:43 Episode Artwork How to Stop Spam and Bot Traffic & Leads (Episode 478) 31:09 Episode Artwork Answering Your Questions About Google Ads (Episode 477) 35:32 Episode Artwork The Right Way to Use Audiences (Episode 476) 33:02 Episode Artwork When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475) 34:39