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Show Notes:
Today we’re doing a Q&A and answering your questions about Google Ads. Questions today include subjects like location targeting, learning Google Ads, display campaigns, and competitor keywords. Thanks for listening and enjoy the episode!
Search News:
Deliver engaging Search ads with image extensions - https://support.google.com/google-ads/answer/10700789
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Show Notes:
What does a Google Ads expert do? That is the question we are answering this week on the Paid Search Podcast. We break down the job role and everything it entails, from consulting, to audits, to management, to reporting, and all the administrative work that goes into it. This episode gives a detailed overview of everything a Google Ads expert does to help clients get great results from their Google Ads campaigns. Thanks for listening and enjoy the episode!
Search News:
https://searchengineland.com/google-launches-new-ad-formats-for-local-campaigns-and-pickup-later-for-local-inventory-ads-348959
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Show Notes:
This week we’re talking about the problem of cannibalization inside a Google Ads account. We describe what cannibalization is, why it’s a bad thing, and how to find it. It is an interesting problem, and we hope you enjoy the episode and the discussion. Thanks for listening!
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Show Notes:
This week we’re revisiting SKAGS. We cover what they were and how we’re referring to them now. We also discuss how we currently build new campaigns, and how we manage their growth once we start getting data. Thanks for listening and enjoy the episode.
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Show Notes:
This week we’re talking about the most common questions we get from advertisers who are new to Google Ads. Hearing from new advertisers with their goals, questions, and concerns continually gives us insight into the way newcomers are thinking about Google Ads and helps us understand what they’re worried about, what they think is possible, and what they’d like to accomplish with their Google Ads campaigns. We appreciate the fresh perspective newcomers give us and we wanted to share these common questions and our answers with you. Thanks for listening and enjoy the episode!
Search News:
New certification for health insurance advertisers - https://blog.google/products/ads-commerce/new-health-insurance-certification/
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Show Notes:
Think you know about the three keyword match types in Google Ads? Let’s see about that. This episode is a fresh look at the three keyword match types in Google Ads, what their targeting is based on, and some incredibly interesting news about broad match keywords. Very important episode. Thanks for listening and enjoy!
About keyword matching options - https://support.google.com/google-ads/answer/7478529
Search News:
Google Ads Exact Match Loosened Up A Bit - https://www.seroundtable.com/google-ads-loosens-up-exact-match-31272.html
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Show Notes:
This week the guys cover the five rules of keyword quality. They share what the five quality levels are and they give examples of keyword quality levels for multiple industries. Knowing the quality level options can help you select the right kinds of keywords for your campaign goals and your budget. Thanks for listening and enjoy the episode!
Search News:
Google Earnings Smash Sales Records as Digital Ad Market Booms - https://www.wsj.com/articles/google-alphabet-googl-1q-earnings-report-2021-11619493812
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Show Notes:
This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C business. They cover the click volume, cost per click, call volume, search terms, and network performance. They compare the differences between a B2B business and a B2C business, and they share their insights about smart campaigns and what they learned from the results. Thanks for listening and enjoy the episode!
Search News:
A change to how Smart Bidding strategies are organized: https://support.google.com/google-ads/answer/10512715
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Show Notes:
Smart campaigns are a very interesting part of Google Ads! In this week’s episode, the guys talk about what Smart campaigns are, Smart search campaigns, Smart shopping campaigns, and the advantages and disadvantages of each. They also have some interesting news about a new feature in the recommendations section of Google Ads. Thanks for listening and sharing the show!
Search News:
Google Ads rolling out auto-applied recommendations - https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739
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Show Notes:
One to three months into a new Google Ads campaign is a very interesting time. The decisions you make at this point can play a large role in determining how successful your campaign is over the long run. At this point, there are five great questions to ask, and we cover those on today’s episode. Thanks for listening and sharing!
Search News:
Amazon Surpasses 10% of U.S. Digital Ad Market Share - https://www.wsj.com/articles/amazon-surpasses-10-of-u-s-digital-ad-market-share-11617703200
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Show Notes:
This week the guys talk about four of Chris’s favorite PPC hacks. These are areas of Google Ads that people overlook and miss out on data that can provide incredible insights. Topics covered include different data to view on the ad schedule page, the benefits of targeting your locations a certain way, what you can learn from audiences, and a way to use filters to get data for individual words in your search terms report. Thanks for listening and sharing the show, enjoy the episode!
Search News:
Bing Ads now has ad suggestions with auto-apply - https://about.ads.microsoft.com/en-us/blog/post/march-2021/introducing-ad-suggestions-with-auto-apply-to-boost-ad-performance
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Show Notes:
This week we have a great Q&A episode! The guys answer questions about how to deal with competition that is willing to bid more than you are, how to get in front of very specific groups of search users, if Lazy Man builds can apply to e-commerce campaigns, and how we approach the lead form extension. Thanks for listening and enjoy the episode!
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Show Notes:
This week we compare Google Shopping Ads to Google Search Ads and we cover three important areas to consider when starting a Shopping campaign: cost per click, bidding, and campaign optimization. We look at these three areas in relation to a shopping campaign and we compare and contrast the differences to a traditional search campaign. We hope you enjoy the episode, and if you’d like more Google Shopping episodes, please let us know. Thanks for listening!
Search News:
Google to Stop Selling Ads Based on Your Specific Web Browsing - https://www.wsj.com/articles/google-to-stop-selling-ads-based-on-your-specific-web-browsing-11614780021
Charting a course towards a more privacy-first web - https://blog.google/products/ads-commerce/a-more-privacy-first-web/
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Show Notes:
Manual bids can be intimidating. Where do I start? How much do I bid? When do I change bids? We hear those questions about manual bidding often. But manual bidding can also be easy. It doesn’t have to be difficult. These three rules for manual bidding will make it easier to do and can also lead to more effective management. We hope you enjoy the episode and thanks for listening!
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Show Notes:
We’re back! The guys are back in action after a week of bad weather. Chris and Jason start off the show looking at the new Google Partners update. Then they share what they’re seeing so far from the phrase match and broad match modified update. And then they do a deep dive on return on ad spend (ROAS) and determine if it truly is the gold standard of Google Ads. Thanks for listening and we hope you enjoy the episode!
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Show Notes:
This week the guys answer your questions about Google Ads. We answer some great questions this week, including how to come up with ad copy for an industry you’re not familiar with, how to test manual bids when you’re running automated bids, and how running broad keywords affects the search terms review process. Thanks for listening and we hope you enjoy the episode!
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Show Notes:
This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns are so important because they describe what’s actually happening in your Google Ads campaigns, but you have to know which columns to choose and how to interpret that data. In this episode, we talk about some important columns that we focus on, some that don’t matter much to us, and some special ones that provide us with some great data. Thanks for listening and we hope you enjoy the episode!
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Show Notes:
This week the guys talk about the eight types of keywords that they see in Google Ads, the pros and cons of each kind, and how they use them. Thanks for listening and enjoy the episode!
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Show Notes:
The ad rank formula has changed. There are now six factors that make up Ad Rank and no longer just two or three. Additionally, Ad Rank thresholds are something every advertiser needs to be aware of. In this episode, the guys talk about the old Ad Rank formula, where things stand today, and they show how five common assumptions about ad rank are no longer correct. Very important topic, thanks for listening.
About ad position and Ad Rank - https://support.google.com/google-ads/answer/1722122
Ad Rank thresholds - https://support.google.com/google-ads/answer/7634668
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Show Notes:
Time to take a step back. Let’s talk about some Google Ads strategies for beginners that work great and are very effective. The guys go through some beginner-level Google Ads concepts that still help them to this day. And they cover some examples in specific industries. Thanks for listening and enjoy the episode.
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Show Notes:
On this week’s episode the guys talk about some advanced ways to get more traffic in your Google Ads campaign. The advanced strategies cover areas like using responsive search ads, how broad keywords can open things up, demographics, and location targeting strategies. Thanks for listening and enjoy the episode.
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Show Notes:
There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners often take an internal perspective to Google Ads campaigns. But when it comes to ad positioning, ad copy, keyword selection, and landing page experience, we recommend an external perspective that is focused on the customer. In this episode we share some ideas and strategies on how to achieve that external perspective. Thanks for listening and enjoy the episode!
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Show Notes:
This week the guys do the last Q&A episode of the year and there are some great questions. Questions this week include topics like how a busy business owner should manage their Google Ads campaigns if they just have one hour a week, what match types to use when adding new keywords from the search terms report, if the green yellow keyword strategy still works, and what attribution model to use from conversions. Thanks for listening and enjoy the episode!
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Show Notes:
Chris and Jason have seen as close to Google Ads perfection as there is, and they’re here to tell you about it. It’s rare, but every now and then the guys run into superstar accounts that get quality scores of 7 to 10 on nearly every keyword and the clickthrough rates and cost per clicks that these accounts achieve is downright shocking. The guys talk about how to identify a superstar Google Ads account, and the things these accounts have in common. Thanks for listening and enjoy the episode!
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Show Notes:
The Lazy Man build strategy is back, and this time for it’s for display campaigns. On today’s episode, the guys walk you through how to do Lazy Man campaign builds for pure display campaigns. They talk about targeting, settings, ads, bids, and more. This strategy can be a simple, fast, and effective way to start running ads on the Google display network. Thanks for listening and for sharing the show. Enjoy the episode!
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