Please support our sponsors because they make the show possible!
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Link:
https://support.google.com/google-ads/answer/9342105

Show Notes:
You've probably noticed close variant keywords in your search terms reports, but what exactly are they? In this episode, we're digging into the six rules that allow a keyword to qualify as a close variant.

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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Bidding strategies are not one size fits all. In this episode, we're discussing the difference in bidding strategies and evaluating which will be most effective depending on the time the campaign has been running, its goals, and the business type.

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad strength details column, and how to add negative keywords from the account level.

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads.

(2:51) How to transition from single keyword ad groups
(8:12) When to use negative keywords
(23:35) Do phrase and exact match keywords still matter?
(25:56) How to measure RSA headline success
(33:01) Multiple performance max campaigns
(36:08) E-commerce Google Ads account structure
(39:23) Getting bad leads from Google Ads
(44:17) Where to start if you are new to Google Ads

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Please support our sponsors because they make the show possible!
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

Show Notes:
Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that spirit, in this episode, we're breaking down the basics of responsive search ads from what they are to how we create headlines and descriptions, diving into some advanced topics, and sharing what we focus on when creating responsive search ads.

(3:14) What is a responsive search ad?
(7:11) The power of one great responsive search ad
(9:38) The mystery of responsive search ads
(13:13) How we create responsive ad headlines
(24:29) How we create responsive ad descriptions
(26:57) The downside of pinning responsive search ads
(32:45) Do you focus on ad strength when creating responsive search ads?
(36:36) The secret to responsive search ads
(40:54) The second secret to responsive search ads

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look for after your initial "test drive," how to interpret the data, and how to respond to it in order to set your campaign up for long-term success.

(6:18) Am I bidding too low?
(19:42) Are my keywords working?
(28:43) Am I missing good keywords?
(39:46) Should you be spending more on Google Ads?
(45:37) When is the right time to add Performance Max?

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Please support our sponsors because they make the show possible!
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.

(5:25) Our mindset for new account builds in Google Ads

(9:07) Using only zip code targeting is a bad sign

(15:17) Don’t play games with your ad schedule

(18:45) The power of conversion tracking

(22:35) How many ad groups should you have?

(26:49) The exact match only strategy leads to problems

(33:29) How many keywords are enough?

(40:20) The most common bidding mistakes in Google Ads

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the form asset in Google Ads,  location settings, Performance Max for B2B, chatbots, manual bidding on large accounts, and more.

(4:04) Do you use the form asset in Google Ads?

(9:33) Why am I getting leads from locations I don’t want?

(17:15) How to get Performance Max to work for B2B

(21:14) How will AI chatbots affect Google Search and Google Ads?

(26:39) How do you do manual bids on high-spend and large Google Ads accounts?

(34:55) How granular should ad groups be?

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives, match types, managing huge accounts, and the "limited by budget" status.

(2:57) Do you follow a Google Ads management optimization routine?
(8:29) Should you add negative keywords at the ad group level?
(13:40) Should you add all three match types in each ad group?
(25:28) How do you manage a huge Google Ad account?
(34:10) What do you do when you see the “limited by budget” status?

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First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Link:
https://support.google.com/google-ads/answer/9566341

Show Notes:
In this episode, we're doing a deep dive into image assets (formerly called image extensions) from basic requirements to technical aspects to what we've learned about optimizing image assets based on metrics. 

(6:24) Image asset overview
(13:59) Technical aspects
(35:35) Performance and optimization

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campaigns and what we've changed to get the best results from Google Ads.

(4:03) Google Ads in 2022
(8:16) Don’t fight the system
(23:20) Keep things open
(31:29) Bidding strategies have evolved
(37:44) Conversions are really important

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're discussing different methods to increase your conversion rate to lower your cost per conversion.

(6:05) Intro to topic
(9:49) Add negative keywords
(17:19) Find better keywords
(22:34) Secondary Targeting
(33:14) Improve your landing page

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods, how to lower your cost per click.

(16:05) Lower your bids
(25:35) Broaden your targeting
(33:05) Try a different bidding strategy
(38:56) Improve your Quality Score

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Google Ads is constantly changing, but there are certain aspects of it that you have to accept, or you’ll never be able to reach your full potential and the success you achieve will always be at risk. In this episode, we talk through 9 different fundamental truths about Google Ads that will never change. 

(5:51) Introduction to the topic

(8:15) Starting simple is the best way to launch Google Ads

(9:56) Clicks and conversions come from the top ad positions

(17:50) Lifetime value is the gold standard of Google Ads knowledge

(23:45) The “black box” is real and growing

(30:43) Cost per conversion is defined by cost per click and conversion rate

(35:20) You can’t control how much you personally see your ad

(38:22) Search terms will always matter

(40:33) Ad copy and assets are the only chance you have to communicate with the search user

(43:16) The answer is always “let’s run an experiment”

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Please support our sponsors because they make the show possible!
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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
For Google Ads managers and agencies, monthly reporting can be incredibly time-consuming and frustrating, yet vital to keep the client informed about the status of their campaigns.  In this bonus episode, we discuss the importance of creating a professional report, the difficulties of custom reports, and offer 5 tips for the best Google Ads report.

5 Tips for the Best Google Ads Report

(12:22) It must look professional and be easily readable
(14:12) Reports need to be easily generated and customized
(16:33) Reports should include personalized commentary
(20:53) Month-to-month comparisons should be included in reports
(23:48) Reports should be customized for each client

(28:44) Screen share walkthrough of the Opteo reporting dashboard

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
There are so many small businesses that could be benefitting from Google Ads, but they don't know the best strategies to maximize their lead generation. In this episode, we'll be discussing the best of the best campaign type, bidding strategy, keywords, and conversion actions in Google Ads for small businesses.

(7:26) What is the best campaign type? 
(16:44) What is the best bidding strategy?
(24:22) What are the best keywords?
(31:47) What are the best conversion actions in Google Ads

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In our last episode, we discussed the choices you have to make with each campaign regarding brand keywords, Performance Max, and exact match keywords. In this episode, we're continuing with the discussion by addressing what we consider the best bidding strategies in Google Ads and explaining why we always start with broad match keywords.

(5:55) What are the best bidding strategies in Google Ads?

(27:22) Why we always start with some broad match keywords

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Because every Google Ads campaign is unique, there's not one specific formula to running a perfect campaign. There are, however, choices you have to make concerning each campaign regarding brand keywords, Performance Max, and exact match keywords that don't necessarily have a right or wrong answer. In this episode, we share our from experiences about our wins and losses and how we make these decisions for each campaign.

(6:27) Should you run a brand keyword campaign in Google Ads?

(21:56) Discussion about Performance Max campaigns in Google Ads

(30:48) How important are exact match keywords in Google Ads?

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.  

(6:19) Tracking leads is the most important part of Google Ads for small business owners

(9:54) How small business owners should think about search terms

(15:48) How small business owners should think about location settings
 
(20:48) Too many bid adjustments are a sign of a bad campaign
 
(33:35) How small business owners should structure their Google Ads campaigns

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to block certain things, and the valuable things we found in the Dynamic Search Terms report. We also share some real data on some Dynamic Search Ad groups and the lessons we've learned. 

(6:51) Your three targeting options

(16:38) “Landing pages from your standard ad groups"

(18:35) Blocking

(23:40) The dynamic search terms report 

 (27:00) Results

(29:26) Lessons learned

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more.

(5:10) Is smart bidding + RSA + broad match ideal?

(15:41) Should I block competitor searches?

(22:03) How to choose your first bids for manual bidding?

(29:29) How do you qualify the quality of the lead using the search term?

(38:45) Does Performance Max work well for all industries?

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
As much as we like to have manual control of our campaigns, with changes to Google Ads, we're digging into Dynamic Search Ads and investigating how they can potentially improve campaigns. In this episode, we're explaining what Dynamic Search Ads are, how they target different options, and when to use or not use them.

(7:42) What are Dynamic Search Ads?

(11:20) Benefits of Dynamic Search Ads

(14:52) How Dynamic Search Ad targeting works

(20:33) How ad headlines are created in Dynamic Search Ads

(25:59) When to use/not use Dynamic Search Ads

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads.

(6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords

(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only

(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only

(26:11) Pros and cons of search campaigns with broad match and target CPA

(32:31) Pros and cons of Performance Max campaigns

(34:57) Pros and cons of dynamic search campaigns

(38:23) Pros and cons of shopping campaigns

(40:42) Pros and cons of brand campaigns

(43:10) Pros and cons of funnel-adjacent campaigns

(46:02) Pros and cons of remarketing on search campaigns

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
As AI gets smarter and things continue to change in Google Ads, one thing you still have control of is the settings, so it's essential to be aware of the options available to you and everything you can control. In this episode, we're revealing some secret settings you may not be aware of including turning mobile apps on or off in display campaigns, final URL expansion in Performance Max campaigns, auto-apply recommendations, and more.

(5:45) Settings overview

(8:24) Turning off/on mobile apps in display campaigns

(15:45) Final URL expansion in Performance Max

(21:20) Auto-apply recommendations

(30:00) Ad suggestions automatically added to campaigns

(35:06) Optimized targeting in display campaigns

(41:50) Lightning round - conversion count, “get directions” conversions, keyword final URL, mobile URL in a responsive ad, location settings, search partners, and language

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If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.

(5:53) Intro to focus style management

(8:33) How to identify your goal in Google Ads

(11:00) How to improve your traffic quality in Google Ads

(18:05) How to improve your conversion rate in Google Ads

(26:45) How to handle competitors outbidding you in Google Ads

(31:31) How to simplify campaigns that are too complex in Google Ads

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library