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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabet ecosystem is and an indicator of how much further we have to go to get in front of the right person at the right time.

(5:16) The state of Google Ads

(11:00) Have you seen broad keywords with 10/10 quality scores?

(25:23) Results we’re seeing with max conversion bidding

(34:02) How to get more volume with Performance Max (multiple campaigns?)

(44:42) Remarketing is powerful

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Show Notes:
New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter.

(4:00) Why do advertisers want to be in the top position on Google Ads?

(7:18) Determining which keywords to show up number one on Google Ads

(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)

(19:02) How to find your ad position in Google Ads

(23:41) How showing up in the top position in Google Ads affects your budget and impression share

(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong

(37:23) Running out of budget when you show number 1 in Google Ads (low impression share)

(44:13) Focusing too much on quality score in Google Ads

(49:51) Is the absolute top percentage 100% of the time possible in Google Ads?

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Chris Schaeffer - https://www.chrisschaeffer.com/
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Links:
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Show Notes:
Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think about Quality Score - as a general indicator of which areas to focus on to improve ad quality, rather than a score to be optimized. In this episode, we discuss 3 different ways you can improve your Quality Score in Google Ads.

(6:02) How often should you optimize for quality score?

(13:56) How to make ads more relevant to keywords in Google Ads

(24:19) How to improve your clickthrough rate in Google Ads (to help improve quality score)

(31:56) Can too specific ad copy (aka prequalifying the click) lead to a lower quality score?

(36:05) How to make your landing page better to get higher quality scores in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
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Jason Rothman - https://rothmanppc.com/
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Show Notes:
There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign. 

(8:20) The first rule of Google Ads management - Bids and Budget

(24:04) The second rule of Google Ads management - Quality of Traffic

(38:16) The two third rules of Google Ads management - Segments

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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
We are both big fans of running experiments in Google Ads, so in this episode we’re taking a look at six interesting experiments you can try right now.

(7:04) Why we like running experiments in Google Ads

(12:37) Running an experiment in Google Ads to test bidding strategy

(21:07) Ad variation experiments in Google Ads

(30:56) Running an all broad keyword experiment campaign in Google Ads

(38:10) Testing a huge increase in bids with an experiment in Google Ads

(44:12) Testing landing page performance in Google Ads with an experiment

(47:15) Testing Small ideas with Google Ads experiments

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Jason Rothman - https://rothmanppc.com/
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Show Notes:
In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use them and when to try something else.

(4:19) The current state of bid strategies in Google Ads

(10:24) Maximize clicks bidding strategy in Google Ads

(21:01) Maximize conversions bidding strategy in Google Ads

(33:26) Maximize conversion value bidding strategy in Google Ads

(39:19) Target impression share bidding strategy in Google Ads

(45:54) Manual bidding strategy in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode. 

(4:24) Sometimes broad keywords work amazing in Google Ads

(11:21) Options for an entirely broad account

(28:30) Options for adding phrase and exact and the pros and cons of each

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
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Show Notes:
We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists.
 
(5:21) What happens if you have the same keyword in two Google Ads campaigns?

(13:00) What do you think about Bing ads? Should I use them more?

(19:46) What you do think about using the “Similar” audiences in Google Search?

(25:45) What do you think about using remarketing lists on search campaigns? Should I use target rather than observation?

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).

(5:08) What to do on day 1 of a new Google Ads campaign

(14:39) What to do on day 2 of a new Google Ads campaign

(24:54) What to do on day 3 of a new Google Ads campaign

(31:09) What to do on day 4 of a new Google Ads campaign

(35:43) What to do on day 5 of a new Google Ads campaign

(38:32) What to do on day 6 of a new Google Ads campaign

(41:56) What to do on day 7 of a new Google Ads campaign 

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About Quality Score - https://support.google.com/google-ads/answer/6167118
Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875

Show Notes:
Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads. 

(5:49) What is the clickthrough rate in Google Ads?

(10:39) How much does clickthrough rate determine success in Google Ads?

(16:29) What is a good clickthrough rate in Google Ads?

(25:45) How do ad positions in Google Ads affect clickthrough rate?

(28:29) Is a high clickthrough rate good for quality score in Google Ads? 

(42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads

(53:39) Should you pause low CTR keywords in Google Ads?

(57:40) How negative keywords can help raise your clickthrough rate in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former by taking a look at what we can control and what we can’t.

(5:44) The difference between the quantity of leads and quality of leads in Google Ads

(13:53) Using search terms to influence lead quality in Google Ads

(24:13) Using ad copy to get better leads in Google Ads

(28:35) How your landing page influences lead quality

(32:07) Lead forms versus phone call leads in Google Ads

(37:31) How demographics influence lead quality in PPC campaigns

(46:33) The global, high-volume keywords that have to be a part of every campaign in Google Ads

(52:39) Loosening up your judgment of search terms that might not look right

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Jason Rothman - https://rothmanppc.com/
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Links:
About click share - https://support.google.com/google-ads/answer/6299696

Show Notes:
Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, what the data tells us, and how it works, so they can determine if it's worth making part of Google Ads campaigns.

(11:07) Why did we decide to talk about click share?

(13:54) What is click share in Google Ads?

(18:09) What click share data tells you

(20:52) How click share works

(28:33) How to increase your click share in Google Ads

(35:36) If and how we’re going to start using click share in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads.

(8:42) Intro to topic

(10:34) Quantity vs. quality of leads

(16:20) Increase your budget to get more leads

When your campaign is functioning perfectly, this is the only answer.

(24:16) Advertising options in addition to search ads

Try Search Partners, remarketing, or Bing

(31:05) How to get more leads by increasing your bid position in Google Ads

(37:42) Using settings to get more leads in GA

Try changing your language, location, schedule, and audience settings

(43:26) How to get more leads from Google by using more keywords

Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords. 

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Please support our sponsors because they make the show possible!
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively.

(4:49) Why should small businesses advertise on Google?

You can start small, track things, and it's the future. Better start learning now.

(14:21) What does success look like on Google Ads for small businesses?

Success looks different for every business, but Google Ads allows you to feel in control and comfortable knowing what you’re getting.

(22:23) How long does it take to be successful on Google Ads?

There is no set time period, but generally, you should have it running smoothly by month 3.

(29:19) What kind of monthly budget is needed for success on Google Ads for small businesses?

An amount you’re comfortable with to last 3 months. It can be less than $500, but $1,000 or more is preferred.

(43:12) Why should small businesses keep it simple when starting out on Google Ads.

Keeping it simple means fewer mistakes.

(48:57) When is it time to grow your Google Ads budget?  

When you understand what’s going on and want to build on what's helping you achieve profitability.

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts on dynamic geographic insertion in responsive ads and how to set the target CPA in Google Ads. 

(5:00) How to make good results GREAT with ever deeper optimizations in Google Ads

(10:09) Thoughts about dynamic geographic insertion in responsive search ads

(16:37) How to best manage Google Ads Grant accounts to spend the full $10,000 budget

(23:32) Thoughts on dynamic keyword insertions

(27:39) How to manage the search terms report in Google Ads these days

(37:37) Setting values on conversions in Google Ads on primary and secondary conversions and (42:44) what values to set

(51:14) How to think about setting the target CPA high or low in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796

Show Notes:
There have been some recent updates to conversion tracking in Google Ads that will make some of the things we've said in the past null and void. So in this episode, we're digging into the three most common ways to track leads when you run a lead generation campaign, how to set up lead form conversions without code, and primary vs. secondary conversions.

(5:18) Call from Ads
We did a deep dive about call extensions in episode 306. Make sure conversion action is created and applied at the call extension.

(10:54) Calls from website
Many people don’t know about this. We don't consider it foundational, but you'll want to consider using it industry by industry. 

(17:41) How to view calls
The Call details report provides the phone number, duration, time of call, and is it was answered or missed.

(24:15) How to set up lead form conversions in Google Analytics without any code
If Analytics is on your website, track Thank You page views without code. This magic only works for page loads. Google Analytics 4 is here, Universal Analytics is being sunsetted. 

(42:36) Primary vs. secondary conversions
“Include in conversion column” is gone and replaced with primary and secondary. 

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Link:
About call extensions - https://support.google.com/google-ads/answer/2453991

Show Notes:
We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call extension feature in Google Ads - what it does, what it doesn't do, and how it works. 

(9:02) Overview of the call extension feature in Google Ads

(13:54) How does the call extension work? 

(21:20) The three levels of call extensions

(23:55) Why don't I see my call extension?

(32:55) Can my call extensions show on desktop?

(35:27) How your call extensions can appear

(46:17) Device preference when setting up call extension

(49:22) How to schedule your call extension

(51:00) Forwarding numbers and call extensions

(57:03) Calls bid adjustment

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Jason Rothman - https://rothmanppc.com/
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Show Notes:
We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns starting with what exactly they are, what we like about them, what we don't like about them, and how we think they'll be most effective. 

(8:03) What is performance max?

(15:43) What we like about performance max

(30:40) What we don't like about performance max

(40:17) When we would use performance max

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. 

(7:02) Intro to topic

(9:42) Search terms are the most important part of Google Ads

(15:54) How keyword match types lead to success

(22:51) Stop searching in Google to see your own ads

(28:22) How to use broad keywords for success

(35:13) The two secrets to using responsive ads
- Use ad copy you like
- Balance your needs with Google

(42:42) Think critically about conversion data in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
About location insertion for responsive search ads - https://support.google.com/google-ads/answer/9773001
Check out Ryan Suchit’s YouTube channel - https://www.youtube.com/channel/UCBu-8pX2ff0HOurz7TxQEqA
Ryan’s video about location insertion in responsive search ads - https://youtu.be/k_ukaHbtJ_E

Show Notes:
With the changes to expanded texts ads coming in July, we recently released 3 episodes doing a deep dive into responsive search ads. Since then there have been two interesting things we've learned regarding the ad strength tool and an advanced location feature. In this episode, we investigate if our ads are being limited due to ad strength and discuss how we're responding. We also share an advanced location feature that you'll absolutely love and have a chat with the man who told us about it, Ryan Suchit. 

(7:45) We need to talk about ad strength on responsive ads
Are your ads being limited due to ad strength? The campaign is being throttled in some way, but we don't know how much you’re being limited. 

(31:20) Advanced location feature in responsive ads 
If Google knows the location of your user, they will put the city, state, or country (depending on which option you select). If they don’t know, they’ll put in your default text.

(42:27) Interview with Ryan Suchit

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're back with another Q&A with some amazing questions from our listeners about targeting a national campaign for good results, software as a service (SaaS) keywords, blocking websites in a dynamic remarketing campaign, SKAGs for e-commerce, and how NFTs might affect Google Ads.

(4:04) Targeting a national campaign for good results
I’m running Google Ads campaigns in one location and was getting good results. I’ve scaled it out to more locations (national), ran exactly like I had it in my one location, but the conversion rate has completely dropped. How should I target a national campaign for good results? 

(12:08) Software as a service (SaaS) keywords
I am a Google Ads freelancer with a couple of clients and I wanted to see if you would be interested in covering SaaS products a little more specifically. There are situations where I am targeting keywords that 100% target the services a client offers. I'll spend months trying to get it to work. They have a bunch of people reach the “book now” page and for the most part, they drop off.  I just can't fathom why the keywords I have selected wouldn't work at all.

(21:29) Blocking websites in a dynamic remarketing campaign
Shopping has been the real game-changer for our little online store. This past weekend I launched our first dynamic retargeting campaign, where the specific product someone looked at is marketed back to them. Since we launched, I’ve been playing whack-a-mole constantly! I add websites to my exclusion list daily, hundreds of them. Now I check every site individually to ascertain legitimacy. This is a losing game, I don’t have the time to eliminate hundreds of websites every day! So, isn’t it better to just not let Google do automatic placements, make a list of websites that I know are legitimate websites, and only target those?

(31:22) SKAGs for e-commerce
I believe that the way I go about setting up google ads using SKAGs for an E-commerce store may be a bit old school. Do you guys have some advice on the best way to advertise products to B2B customers that will "in theory" drive the most conversions?

(38:38) NFTs effect on Google Ads
Do you think NFTs will impact Google Ads or how we use them? Do you think companies will start to search for NFT specific marketing companies?

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can get started easily and safely. 

(7:49) How long should you give your campaign before you expect to see results? 
Results take time. Wait a minimum of 90 days.

(10:20) How to set your first month’s budget
It will vary depending on the business, but don't budget more than you can afford to lose in 3 months if you didn't get a single conversion. For most businesses, $1000 per month is a good jumping-off point.

(15:34) Turn search partners and display network off on campaign
If you're new to Google Ads and concerned with your budget, you want to focus your advertising on Google only. 

(21:14) Location targeting with advanced options
People are constantly on the move. Go as wide as possible in your service area.

(31:35) Bidding
Start by using automated bidding with max clicks.

(35:29) Match types 
Try using broad match with max clicks or phrase match; exact match can restrict your results. The most important thing is having good keywords. 

(43:17) How to find a good set of no brainer, high-value keywords you can't get hurt with 
There is no fool-proof method. The key is to test and learn.

(48:36) Ads
You only need 1 responsive ad in the ad group. Do not include the name of your company in that ad.

(50:18) Extensions
Extensions are different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets. You don't get to control how often they show up.

(51:38) How you can track leads
Calls from ads, website calls, and lead forms 

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.

(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP

(12:52) Limited ad status, the system flagging ads
Contact support for help, otherwise ignore if you’re getting volume.

(17:48) Perfect results are still possible, but you have to get creative
Phrase being looser sometimes means more exact match.
Phrase is sometimes like BMM or broad.
Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can’t see or control as many search terms.

(29:00) Unlucky Accounts - can’t see a lot of search terms
Some accounts are only showing 20% of search terms. That makes it hard to do good work. 

(34:19) Impression Absolute Top Percentage
The crucial data column tells you exact where you’re at.

(41:10) Responsive ads bring volume
If you want volume, give into responsive ads.

(45:10) Weird Search Partners data 
Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.

(47:58) Opportunity cost is the biggest loss
Start a Google Ads campaign or hire a professional. There's outstanding potential. 

(51:29) Stop screwing up your Google Ads account
Managers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money. 

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some ideas about how you can improve your campaign. 

(7:20) Views vs. Impressions
Impression - thumbnail is shown (in-feed) or video is watched under 30 seconds (in-stream); View - the video is watched more than 30 seconds

(9:43) View rate (percentages)

(17:27) CPV (Cost Per View)
Can be as low as $0.01; typically $0.03 - $0.07

(20:21) Clicks and Cost Per Click
CPC looks high because it accounts for total spend divided by clicks

(24:12) Conversions

(27:39) Earned
Views, subscribers, shares, likes

(32:54) What should I expect from a YouTube campaign?
High volume on gaming, music, and entertainment content, rare lead generation or sales, opportunities to build your assets, cheap testing

(36:39) How can I improve my YouTube campaigns?
Use exclusions, define your goal metric then test and optimize for it

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy it's 

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
YouTube is a powerful tool but is typically underutilized with people focused on search. The good news is that if you have experience with search campaigns and marketing, YouTube is very doable. In this episode, Chris and Jason explain the types of ads you can run on the platform, walk through bidding strategies, and offer some examples of audiences and content targeting. 

(7:41) What ads can you run on YouTube?
In-stream and In-feed video ads (formerly discovery ads)

(15:03) What bidding strategy should you use?
CPM (focuses on impressions) and CPV (focuses on views)

(20:29) Where do I show my video ads on YouTube?
Audiences (people), videos (content), demographic

(28:13) What are some example audiences?
Interest & habits - Sports: golf enthusiasts, Olympics fans
In-Market - Baby: early childhood education, toys

(34:34) What are some examples of content targeting?
Topics, keywords, placements

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy it's