Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

This Episode on YouTube - https://youtu.be/xD38qOhHujo

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Six really good questions from listeners around the world about conversion tracking, manual bidding, using automatic rules, and automated bidding. All about Google Ads!

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

This Episode on YouTube - https://youtu.be/hnyLZUau94U

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Answering questions from listeners and discussing how to get the cheapest traffic on Google using display campaigns. These tips will help you get more from your display campaigns on Google Ads!

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

Joey Bidner at https://joeybidner.com

This Episode on YouTube: https://youtu.be/Gu-seS8didI

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
It's that time of the year to start thinking about that time of the year... Christmas time, sales time! This week Joey Bidner joins Chris Schaeffer for a discussion about how to prepare your Google Ads campaigns for the upcoming holiday season. Also your questions answered about attribution models and websites/landing pages.

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

This Episode on YouTube:  https://youtu.be/QMIu5P8Io_w

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Do you know when you should use exact match keywords? Let's talk about that! In this week's episode Chris Schaeffer discusses the way he uses exact match in his campaigns. This strategy is also important for the growth of your search campaign as well as how it relates to other campaign types in your account.

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/9oF65LaxWCQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Podcast listeners have sent in some very important questions about Google Ads and this week we jump in on some great topics from negative keywords to UTMs to bidding strategies.

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/JBQXOv-f2qQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Let's talk about broad match keywords, how to change your bids in Google Ads, and what a bad search term looks like!

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/8Cn6AR2n4-s

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Do you know if your Google Ads account is a sail boat or a race car? This week Chris Schaeffer discusses what makes a campaign fast and agile or slow and clumsy.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/kw2EEFjjzh8

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know about using Experiments, and talk about the Topic of the Week which is focused on the price you pay and the benefits you receive for using automated bidding in Google Ads.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/hUvUbIc1RSU

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris answers questions from listeners about Google Ads bidding, Performance Max, shopping campaigns, and keyword targeting.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube:  https://youtu.be/mjteO7aefpY

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Learn how to build a search campaign in Google Ads in just a few minutes. This simple, tested process is the best way to get your ads running on Google quickly without the hassle! Just 10 simple steps.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

This Episode on YouTube:  https://youtu.be/kZNThdaaZfE

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric of the week and Chris answers a listener's question about choosing the best bidding strategy in Google Ads.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Watch this episode on YouTube:  https://youtu.be/uKxPAHGmXpQ

Show Notes:
This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work, and answers frequently asked questions about how budgets work in Google Ads. It's all about budgets this week!

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Watch this episode on YouTube: https://youtu.be/e5hJwbHi_Ng

Show Notes:
This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discusses the topic of the week which is about the first phase of Google Ads optimization.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are the best number of keywords to have in your Google Ads search campaigns.

Get Opteo for free for two months - https://opteo.com/psp

Watch the Opteo Chat GPT Demo at https://youtu.be/JVhwtxTJ20k

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some amazing tools that are built into Google Ads that can allow you to put your energy into other things outside of keywords and bids. These features are a great way to automate some aspects of your account!

Get Opteo for free for two months - https://opteo.com/psp

Joey Bidner - https://joeybidner.com/

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key performance indicator. A special guest also joins the podcast to discuss and answer questions about Google Shopping Ads and how to optimize them.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
In this episode Chris Schaeffer discusses why you might be getting clicks but no sales in Google Ads. If you are concerned about wasting money in Google Ads consider these 3 reasons why you might be getting traffic but no results from your keywords. Also Chris answers a question from a listener in Seattle and discusses the Metric of the Week!

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
When is it a good idea to hit first position on Google? In this episode Chris Schaeffer talks about the metrics behind position metrics in Google Ads and asks a critical question about when is the right time to achieve top ranking in your paid ads.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Learn about the 4 phases of a Google Ads campaign. Each phase is distinct and provides clear direction on how to move your campaign forward and get more value for the money you on spending on PPC. Also in this episode Chris Schaeffer discusses the definition of a conversion and answers a question from a listener.

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - http://www.paidsearchpodcast.com

Show Notes:
Do you know how to manage the risk in your Google Ads search campaigns? If you don't know the risk factors that are in every account then you might be wasting a lot of money in Google Ads. Also in the episode Chris answers a question from a podcast listener and discusses clickthrough rate (CTR).

Please support our sponsors because they make the show possible!
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Chris Schaeffer - https://www.chrisschaeffer.com

Show Notes:
Exciting new format announcement for the podcast! Let's talk about average cost per click, answer a question about audiences, and discuss a unique bidding strategy you may have never tried.

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If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.

(3:12) Types of interactions
(7:03) Headline clicks
(9:01) Call extensions
(12:13) Site link under the ad
(17:30) Image extensions
(20:07) Driving directions
(22:33) Google Search Partners
(25:38) Display network
(31:15) Price asset
(33:52) Lead form asset
(35:37) Call ads

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more!

(3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?
(13:03) How do I add a logo as an asset to my ads?
(16:59) Should I use SKAGs for competitor campaigns?
(27:31) When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month?
(35:35) Can you control lead value with max conversions?

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of the drawbacks of max conversions, the importance of defining your conversions, what you can do to optimize bidding, and more.

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're back with another Q&A episode packed with questions from our listeners about locations, match types, impressions, headlines, keywords, and more!

(3:38) Can you have too few keywords in Google Ads?
(9:18) Dealing with different time zones
(16:26) What to do when your Google Ads results start getting worse
(23:34) Should I pin headlines in responsive ads?
(36:37) Should I run phrase and exact match keywords for the same keyword?
(48:59) Should I exclude locations I don’t want?

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive