Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About click share - https://support.google.com/google-ads/answer/6299696

Show Notes:
Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, what the data tells us, and how it works, so they can determine if it's worth making part of Google Ads campaigns.

(11:07) Why did we decide to talk about click share?

(13:54) What is click share in Google Ads?

(18:09) What click share data tells you

(20:52) How click share works

(28:33) How to increase your click share in Google Ads

(35:36) If and how we’re going to start using click share in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads.

(8:42) Intro to topic

(10:34) Quantity vs. quality of leads

(16:20) Increase your budget to get more leads

When your campaign is functioning perfectly, this is the only answer.

(24:16) Advertising options in addition to search ads

Try Search Partners, remarketing, or Bing

(31:05) How to get more leads by increasing your bid position in Google Ads

(37:42) Using settings to get more leads in GA

Try changing your language, location, schedule, and audience settings

(43:26) How to get more leads from Google by using more keywords

Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords. 

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively.

(4:49) Why should small businesses advertise on Google?

You can start small, track things, and it's the future. Better start learning now.

(14:21) What does success look like on Google Ads for small businesses?

Success looks different for every business, but Google Ads allows you to feel in control and comfortable knowing what you’re getting.

(22:23) How long does it take to be successful on Google Ads?

There is no set time period, but generally, you should have it running smoothly by month 3.

(29:19) What kind of monthly budget is needed for success on Google Ads for small businesses?

An amount you’re comfortable with to last 3 months. It can be less than $500, but $1,000 or more is preferred.

(43:12) Why should small businesses keep it simple when starting out on Google Ads.

Keeping it simple means fewer mistakes.

(48:57) When is it time to grow your Google Ads budget?  

When you understand what’s going on and want to build on what's helping you achieve profitability.

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts on dynamic geographic insertion in responsive ads and how to set the target CPA in Google Ads. 

(5:00) How to make good results GREAT with ever deeper optimizations in Google Ads

(10:09) Thoughts about dynamic geographic insertion in responsive search ads

(16:37) How to best manage Google Ads Grant accounts to spend the full $10,000 budget

(23:32) Thoughts on dynamic keyword insertions

(27:39) How to manage the search terms report in Google Ads these days

(37:37) Setting values on conversions in Google Ads on primary and secondary conversions and (42:44) what values to set

(51:14) How to think about setting the target CPA high or low in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796

Show Notes:
There have been some recent updates to conversion tracking in Google Ads that will make some of the things we've said in the past null and void. So in this episode, we're digging into the three most common ways to track leads when you run a lead generation campaign, how to set up lead form conversions without code, and primary vs. secondary conversions.

(5:18) Call from Ads
We did a deep dive about call extensions in episode 306. Make sure conversion action is created and applied at the call extension.

(10:54) Calls from website
Many people don’t know about this. We don't consider it foundational, but you'll want to consider using it industry by industry. 

(17:41) How to view calls
The Call details report provides the phone number, duration, time of call, and is it was answered or missed.

(24:15) How to set up lead form conversions in Google Analytics without any code
If Analytics is on your website, track Thank You page views without code. This magic only works for page loads. Google Analytics 4 is here, Universal Analytics is being sunsetted. 

(42:36) Primary vs. secondary conversions
“Include in conversion column” is gone and replaced with primary and secondary. 

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Link:
About call extensions - https://support.google.com/google-ads/answer/2453991

Show Notes:
We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call extension feature in Google Ads - what it does, what it doesn't do, and how it works. 

(9:02) Overview of the call extension feature in Google Ads

(13:54) How does the call extension work? 

(21:20) The three levels of call extensions

(23:55) Why don't I see my call extension?

(32:55) Can my call extensions show on desktop?

(35:27) How your call extensions can appear

(46:17) Device preference when setting up call extension

(49:22) How to schedule your call extension

(51:00) Forwarding numbers and call extensions

(57:03) Calls bid adjustment

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns starting with what exactly they are, what we like about them, what we don't like about them, and how we think they'll be most effective. 

(8:03) What is performance max?

(15:43) What we like about performance max

(30:40) What we don't like about performance max

(40:17) When we would use performance max

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. 

(7:02) Intro to topic

(9:42) Search terms are the most important part of Google Ads

(15:54) How keyword match types lead to success

(22:51) Stop searching in Google to see your own ads

(28:22) How to use broad keywords for success

(35:13) The two secrets to using responsive ads
- Use ad copy you like
- Balance your needs with Google

(42:42) Think critically about conversion data in Google Ads

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
About location insertion for responsive search ads - https://support.google.com/google-ads/answer/9773001
Check out Ryan Suchit’s YouTube channel - https://www.youtube.com/channel/UCBu-8pX2ff0HOurz7TxQEqA
Ryan’s video about location insertion in responsive search ads - https://youtu.be/k_ukaHbtJ_E

Show Notes:
With the changes to expanded texts ads coming in July, we recently released 3 episodes doing a deep dive into responsive search ads. Since then there have been two interesting things we've learned regarding the ad strength tool and an advanced location feature. In this episode, we investigate if our ads are being limited due to ad strength and discuss how we're responding. We also share an advanced location feature that you'll absolutely love and have a chat with the man who told us about it, Ryan Suchit. 

(7:45) We need to talk about ad strength on responsive ads
Are your ads being limited due to ad strength? The campaign is being throttled in some way, but we don't know how much you’re being limited. 

(31:20) Advanced location feature in responsive ads 
If Google knows the location of your user, they will put the city, state, or country (depending on which option you select). If they don’t know, they’ll put in your default text.

(42:27) Interview with Ryan Suchit

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Free Download / Stream: http://bit.ly/2Pj0MtT
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're back with another Q&A with some amazing questions from our listeners about targeting a national campaign for good results, software as a service (SaaS) keywords, blocking websites in a dynamic remarketing campaign, SKAGs for e-commerce, and how NFTs might affect Google Ads.

(4:04) Targeting a national campaign for good results
I’m running Google Ads campaigns in one location and was getting good results. I’ve scaled it out to more locations (national), ran exactly like I had it in my one location, but the conversion rate has completely dropped. How should I target a national campaign for good results? 

(12:08) Software as a service (SaaS) keywords
I am a Google Ads freelancer with a couple of clients and I wanted to see if you would be interested in covering SaaS products a little more specifically. There are situations where I am targeting keywords that 100% target the services a client offers. I'll spend months trying to get it to work. They have a bunch of people reach the “book now” page and for the most part, they drop off.  I just can't fathom why the keywords I have selected wouldn't work at all.

(21:29) Blocking websites in a dynamic remarketing campaign
Shopping has been the real game-changer for our little online store. This past weekend I launched our first dynamic retargeting campaign, where the specific product someone looked at is marketed back to them. Since we launched, I’ve been playing whack-a-mole constantly! I add websites to my exclusion list daily, hundreds of them. Now I check every site individually to ascertain legitimacy. This is a losing game, I don’t have the time to eliminate hundreds of websites every day! So, isn’t it better to just not let Google do automatic placements, make a list of websites that I know are legitimate websites, and only target those?

(31:22) SKAGs for e-commerce
I believe that the way I go about setting up google ads using SKAGs for an E-commerce store may be a bit old school. Do you guys have some advice on the best way to advertise products to B2B customers that will "in theory" drive the most conversions?

(38:38) NFTs effect on Google Ads
Do you think NFTs will impact Google Ads or how we use them? Do you think companies will start to search for NFT specific marketing companies?

We need your help! Please help us grow the show:
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can get started easily and safely. 

(7:49) How long should you give your campaign before you expect to see results? 
Results take time. Wait a minimum of 90 days.

(10:20) How to set your first month’s budget
It will vary depending on the business, but don't budget more than you can afford to lose in 3 months if you didn't get a single conversion. For most businesses, $1000 per month is a good jumping-off point.

(15:34) Turn search partners and display network off on campaign
If you're new to Google Ads and concerned with your budget, you want to focus your advertising on Google only. 

(21:14) Location targeting with advanced options
People are constantly on the move. Go as wide as possible in your service area.

(31:35) Bidding
Start by using automated bidding with max clicks.

(35:29) Match types 
Try using broad match with max clicks or phrase match; exact match can restrict your results. The most important thing is having good keywords. 

(43:17) How to find a good set of no brainer, high-value keywords you can't get hurt with 
There is no fool-proof method. The key is to test and learn.

(48:36) Ads
You only need 1 responsive ad in the ad group. Do not include the name of your company in that ad.

(50:18) Extensions
Extensions are different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets. You don't get to control how often they show up.

(51:38) How you can track leads
Calls from ads, website calls, and lead forms 

We need your help! Please help us grow the show:
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.

(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP

(12:52) Limited ad status, the system flagging ads
Contact support for help, otherwise ignore if you’re getting volume.

(17:48) Perfect results are still possible, but you have to get creative
Phrase being looser sometimes means more exact match.
Phrase is sometimes like BMM or broad.
Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can’t see or control as many search terms.

(29:00) Unlucky Accounts - can’t see a lot of search terms
Some accounts are only showing 20% of search terms. That makes it hard to do good work. 

(34:19) Impression Absolute Top Percentage
The crucial data column tells you exact where you’re at.

(41:10) Responsive ads bring volume
If you want volume, give into responsive ads.

(45:10) Weird Search Partners data 
Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.

(47:58) Opportunity cost is the biggest loss
Start a Google Ads campaign or hire a professional. There's outstanding potential. 

(51:29) Stop screwing up your Google Ads account
Managers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money. 

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some ideas about how you can improve your campaign. 

(7:20) Views vs. Impressions
Impression - thumbnail is shown (in-feed) or video is watched under 30 seconds (in-stream); View - the video is watched more than 30 seconds

(9:43) View rate (percentages)

(17:27) CPV (Cost Per View)
Can be as low as $0.01; typically $0.03 - $0.07

(20:21) Clicks and Cost Per Click
CPC looks high because it accounts for total spend divided by clicks

(24:12) Conversions

(27:39) Earned
Views, subscribers, shares, likes

(32:54) What should I expect from a YouTube campaign?
High volume on gaming, music, and entertainment content, rare lead generation or sales, opportunities to build your assets, cheap testing

(36:39) How can I improve my YouTube campaigns?
Use exclusions, define your goal metric then test and optimize for it

We need your help! Please help us grow the show:
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
YouTube is a powerful tool but is typically underutilized with people focused on search. The good news is that if you have experience with search campaigns and marketing, YouTube is very doable. In this episode, Chris and Jason explain the types of ads you can run on the platform, walk through bidding strategies, and offer some examples of audiences and content targeting. 

(7:41) What ads can you run on YouTube?
In-stream and In-feed video ads (formerly discovery ads)

(15:03) What bidding strategy should you use?
CPM (focuses on impressions) and CPV (focuses on views)

(20:29) Where do I show my video ads on YouTube?
Audiences (people), videos (content), demographic

(28:13) What are some example audiences?
Interest & habits - Sports: golf enthusiasts, Olympics fans
In-Market - Baby: early childhood education, toys

(34:34) What are some examples of content targeting?
Topics, keywords, placements

We need your help! Please help us grow the show:
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy it's 

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Links:
About optimization score - https://support.google.com/google-ads/answer/9061546

Relative CTR - https://support.google.com/google-ads/answer/2454071
 
Understand your conversion tracking data - https://support.google.com/google-ads/answer/6270625

About view-through conversions - https://support.google.com/google-ads/answer/6270625

Show Notes:
In this episode, Chris and Jason break down 5 data columns in Google Ads that they consider underused or get asked about frequently.

(5:33) News - Facebook shares plunge more than 20%

(9:30) Optimization score
Optimization score is an estimate of how well your Google Ads account is set to perform and is able to determine your campaign's goal through your bid strategy. 

(17:54) Relative CTR
Relative CTR measures how your ads perform on Display Network sites compared to other ads on the same sites. 

(28:45) Conversion Value/Cost
Conversion value per cost estimates your return on investment. It's calculated by dividing your total conversion value by the total cost of all ad interactions. 

(32:53) View-through conversions
View-through conversions tell you when customers see, but don't interact with your ad, but then later complete a conversion on your site. 

(42:39) Active Bid Adjustment (at the ad group level)
Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.

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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy it's 

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About click share - https://support.google.com/google-ads/answer/6299696
About negative keywords - https://support.google.com/google-ads/answer/2453972

Show Notes:
We're back with another Q&A with some awesome questions from our listeners about click share, bounce rate vs. engaged sessions, transitioning a complex setup to the new "SKAG" structure, and the differences among broad, phrase, and exact match negative keywords. 

(4:37) How do I get to the top of the search and maps?

(18:05) Re: your brand campaign episode - what if your company name is also a keyword for the company? [our company name] is the same keyword [clients] might search for.

(23:25) Let's say my click share is 60% and I have 60 clicks. I know that the meaning is that there are 40 clicks that I could have received, but didn't. My question is does it mean the 40 clicks went to my competitor’s ads? Or it could have gone to my organic ad or my competitor's organic ad? Does click share measure from a potential click from paid media only?

(33:31) With bounce rate becoming obsolete and being replaced in GA4, do you think Google has been calculating it wrong all this time? Can you shed any insights on how bounce rate and engaged sessions may differ or be the same?

(39:58) How do you transition from a very complex setup with multiple campaigns and ad groups that are time-consuming and low performing to the new SKAG structure?

(45:33) I'd appreciate you talking about negative keywords and how precise they are now versus in the past and if things are changing in the less "word for word" Google Ads world we live in today. And what are the differences in broad, phrase, and exact match negative keywords if any?

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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Links:
Choose your bid and budget - https://support.google.com/google-ads/answer/2375454
About average daily budgets - https://support.google.com/google-ads/answer/6385083

Show Notes:
The most common questions from clients center around budget, so in this episode, Chris and Jason are answering the questions they get the most and share some insights into why it's best to start small, the difference between daily budget vs. daily spend limit, and why changing the budget too often goes against the system. They also answer some questions from the PSP Facebook group. 

(6:09) What should my Google Ads Budget be?

(14:08) Why did Google overspend my budget today?

(23:36) How often should I change my budget?

(29:29) What does limited by budget mean?

(36:10) Search impression share lost due to budget

(40:35) When to use shared budgets

(43:51) When the daily budget is too close to the cost per click.

(46:27) Does a bigger budget than you need allow campaigns to run harder?

(52:06) Questions from PSP Facebook Group on Facebook

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy it's 

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Preview ads on Opteo - https://opteo.com/ad-preview

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791

Show Notes:
This week we're wrapping up our 3-part deep dive into responsive search ads by reviewing tips for entering headlines, discussing how to create new test ads, and revealing some important information about pinning headlines. 

(7:04) Tips for entering your headlines
Keep it simple. Focus on relevancy and solving users' search problems.

(18:39) Creating new test ads as time goes on
"Removing or editing any headlines or descriptions can change the ads that are serving and may impact your performance."

(21:34) Pinning headlines
"Headlines or descriptions pinned to Headline position 1, Headline position 2, or Description position 1 will always show."

(35:40) Our biggest takeaways from "About responsive search ads"

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIU

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Preview ads on Opteo - https://opteo.com/ad-preview

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791

Show Notes:
This week we're continuing our deep dive into responsive search ads by breaking down the more technical side RSAs according to the Google Ads help article "About responsive search ads" including what they do, how they work, and how mastering them can benefit you. 

(5:28) Why it's time to learn 

(10:51) What do responsive search ads do?

(20:41) Interesting nuggets

(27:44) How can responsive search ads help you? 

(40:54) How responsive search ads work

We need your help! Please help us grow the show:
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIU

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
Write compelling, genuine ad copy - https://support.google.com/google-ads/answer/6167101

About cross-campaign asset reporting for responsive search ads - https://support.google.com/google-ads/answer/9781208

Show Notes:
As we start off 2022, we both agree responsive search ads are the most important topic of the year, especially given the changes to expanded text ads coming in June. So over the next couple of episodes, we're doing a deep dive into responsive search ads starting by getting back to basics with ads copy, then digging into the technical side next week.

(5:00) Introduction to the "Create effective Search ads Write compelling, genuine ad copy" Google Ad help article

(8:44) Craft messaging that focuses on user needs and benefits - Nothing changes. Focus on the users.

(16:06) Tip - use what worked in expanded text ads and move it into responsive ads

(19:39) Tie your headline and description line's messaging to your keywords - Use keywords, but focus on the high-volume ones

(24:41) Avoid generic sales language in your ads. Use more specific and relatable CTAs - Generic is a four-letter word

(32:47) Check Ad strength for insights into how users may react to your ads - Ad strength is a guide, not a grade?

(42:11) Review cross-campaign asset reporting - Does THIS ONE lead to ad rank/quality score implications?

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIU

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
A lot changed about how we use Google Ads in 2021, so in our final episode of the year, we're reviewing what strategies worked best for us, discussing some details of winning campaigns, and sharing our biggest concern for 2022. 
 
(7:21) Being fluent in “funnel” language

(18:22) Using conversion values and the conversion value/cost column

(27:39) Impression absolute top percentage and impression top percentage

(33:53) The breakdown of Jason's "perfect" account

(46:35) Our biggest concern for 2022 - responsive ad headline usage 

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIU

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
As 2021 comes to an end, we're discussing the biggest focuses for each of us over the past year with the changes to match type, conversion tracking, and expanded text ads. We also share our thoughts on the current state of Google and what we expect in 2022.

(4:44) Match type changes/conversion tracking

(19:26) Search terms with zero clicks

(25:13) Sunsetting expanded text ads

(35:27) Image extensions

(40:34) YouTube/audiences & more placements

(45:48) Conversion goals

(46:57) Performance max campaigns

(48:48) The state of Google

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIUgNPfromf

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Even if you're not a Google Ads expert, your insight is valuable to running a successful campaign. The industry pushes ways of doing things, but you as the business owner/employee know your business. In this episode, we're talking about how to trust your instincts and communicate with your agency. They need to listen to you.

(3:41) Intro to topic

(7:59) Work backward from your goals
Why are you running ads? Remarketing, sales, leads? Work backward. Trust your instinct. Help your agency. Guide them, not the other way around. 

(8:43) Keywords

“Google Ads manager keywords” tend to be too high funnel. You focus on problems your customers have. Use the keyword planner, Google searches, and old search terms data to mine for ideas.

(15:45) Landing page vs website

The agency delivered a generic landing page. Your customers want info that will help them. Trust your instinct, just make your site a little more trackable.

(19:08) Ad copy

Dynamic keyword insertion is the worst of the worst agency idea versus copy you know will do great with your customers.

(24:56) Conversion tracking

Agencies try to stuff conversions. Trust your instinct.

(30:08) Time

How long will it take to know if the agency strategy is working? Trust your instinct and fire them if they’re not listening to you. Good Google ads managers listen. 

We need your help! Please help us grow the show:
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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIUgNPfromf

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We've been getting a lot of questions from clients about phrase match search terms, so we thought it was a good time to recap the changes to phrase match and broad match modified incorporated earlier this year as mentioned in this Google Ads Help article. If you embrace it by using your negative keyword skills and second-level thinking, there are a lot of opportunities. 

(6:22) Introduction to the main topic

(8:21) Changes to phrase match and broad match modifiers and Jason's theory about personalized results (https://support.google.com/google-ads/answer/10286719)

(16:21) Examples of how the changes are affecting results

(29:31) Should I just run exact match keywords?

(32:26) Is the looseness a bad thing or a good thing?

(34:54) Does Google know about the user? 

(38:08) Do search terms even matter? 

(39:20) How do I control my search terms?

(40:30) How does this affect brand campaigns?

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIUgNPfromf

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris are discussing how to get relevant B2B leads for a service that is searched in the same way by the B2C segment. There is no one solution, the search never ends for spot-on keywords, and Google Ads is not your ultimate problem solver, but we have some tips that will help put the odds in your favor.

 (10:19) Intro to topic 

(15:42) Cabinet wholesaler example

(16:52) Solutions to find B2B keywords

(25:30) Audiences

(27:25) Remarketing

(29:35) Negative remarketing

(32:14) How to maximize B2B keywords with high volume B2C searches

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ