HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best approach this tough industry.
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Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/e5EAzDusFUc
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/MKRcQ2EPQz0
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/OWqQx8pfhCM
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/VZxIrvPAC8Y
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/zfDwbg6ZlgM
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/WLsHZikn3vM
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding!
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/8u2FCzlVJ0g
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack.
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/bEIR7YYaHMA
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/AN0_VqZia-w
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Special URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com
Joey Bidner - https://joeybidner.com/
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/obUZDrWOvgg
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
How to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNL
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/qoitf0oJlLo
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/IH2AieFzqNM
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/K5DF8kBNvo8
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/viaUh_DGRxk
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/mQpfjvJHp8A
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/70wV_GHK2Tw
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/qc3IyZnmh-s
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Joey Bidner - https://joeybidner.com/
Watch this episode on YouTube: https://youtu.be/qPKq784aP34
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/SCKxRaRuGXA
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/fNRvEj9jf3w
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/ARqItjB9zlc
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Joey Bidner - https://joeybidner.com
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this Episode on YouTube: https://youtu.be/C-vE6IR7IfI
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Joey Bidner - https://joeybidner.com
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this Episode on YouTube: https://youtu.be/6BhGaQ-RTyw
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this Episode on YouTube: https://youtu.be/VZOOZGSmB3Y
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Scott Redgate - https://www.scottredgate.com
Watch this Episode on YouTube: https://youtu.be/ptQm2vWYnKw
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
HVAC & A/C Lead Generation (Episode 440)
31:17
These TRUTHS Will Never Change (Episode 439)
37:04
Case Study: B2B & B2C (Episode 438)
37:01
How to Rank #1 on Google (Episode 437)
39:18
Q&A - Answering Questions from Listeners (Episode 436)
41:32
Going from Good to GREAT (Episode 435)
33:50
Simple Alternative to Manual Bidding (Episode 434)
34:31
My Favorite Keyword Hack (Episode 433)
37:13
Answering Questions from Listeners! (Episode 432)
47:32
Joey Bidner’s YouTube Strategy for Success (Episode 431)
49:49
9 Super Sneaky Settings That Waste Money (Episode 430)
36:56
Enhanced CPC is Going Away! (Episode 429)
36:16
The TRUTH About Max Conversions Bidding (Episode 428)
38:31
10 Principles Everyone Should Know: Part Three (Episode 427)
35:50
10 Principles Everyone Should Know: Part Two (Episode 426)
41:03
10 Principles Everyone Should Know: Part One (Episode 425)
44:16
Questions from Listeners (Episode 424)
45:03
Deep Dive into Assets with Joey Bidner (Episode 423)
34:43
Getting Started: Advanced Steps (Episode 422)
37:24
Getting Started: Next Steps (Episode 421)
31:46
Getting Started: Beginner Basics (Episode #420)
29:23
The Best Tool No One Talks About (Episode #419)
36:58
ChatGPT: Talking to Your Data (Episode 418)
47:50
How to Audit Your Own Account (Episode 417)
35:41
Discussing SEO and How it Affects PPC (Episode 416)
44:51