In this episode of the Used Car Dealer podcast, Zach Klempf interviews Ilana Shabtay the Director of Marketing at AutoLeadStar and a podcaster herself on the Inside Auto Podcast. Ilana discusses with Zach how dealers have adapted their marketing of used cars, best practices and not-so-good practices with dealer marketing, and other hot topics in the used car marketplace.
Some of the questions asked include:
Q) 2021 was been a roller coaster of a year for dealers, talk to me about what you observed from your lens at Auto Lead Star on the way dealers shifted and changed their inventory/brand marketing?
Q) What are some of the most common dealership marketing mistakes you have seen this year?
Q) Let’s move onto what some of the most successful dealers are doing differently when it comes to marketing their dealership and inventory? (ex- Case Study or dealer your team has worked with)
Q) What advice do you have for used car dealers when it comes to getting started developing a winning marketing strategy?
Q) Why is a “customer buying experience” so important?
Q) Two auto trends have taken mindshare last year and wanted to get your thoughts on them: online dealers like Carvana and Vroom who have gone public and subscription services for automotive. What are your thoughts on these two trends?
Q) What are your predictions for the rest of 2021 and what’s coming down the pipeline?
Q) Futures question, what are your thoughts on EV vehicles and their impact on the traditional dealer model? (Saw your podcast w/ Matt at Shift Digital on this subject)
Q) Lastly, what is Auto Lead Star doing that uniquely helps market and sell used cars?
Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast
Read the transcribe of this episode - https://blog.sellyautomotive.com/blog/auto-marketing-with-ilana-shabtay-of-autoleadstar