In this episode of the Used Car Dealer Podcast, Zach Klempf interviews Lissette Gole the head of automotive retail at Google. Lissette discusses the latest developments from Google including their dealer playbook and how they help dealers sell more cars online.
Some of the questions asked include:
Q) So let’s get started, and for those of us listening, talk about your career path into automotive at Google?
Follow Up - For those unfamiliar with Google’s offering for dealers, talk to me about how Google enables dealerships’ digital presence?
Q) 2021 has been a roller coaster of a year for dealers; talk to me about what you observed from your lens at Google on the way dealers shifted and changed their inventory/brand marketing on your platform?
Q) Why is a “customer buying experience” so important post-2020?
Q) Google (Feb 2021) published its Dealer Playbook; what are some of the most exciting takeaways in this guide?
Q) Let’s move on to what some of the most successful dealers are doing differently when it comes to marketing their dealership and inventory?
Q) What advice do you have for a new dealer when it comes to getting started developing a winning Google strategy?
Q) Two auto trends have taken mindshare last year (2020), and wanted to get your thoughts on them: online dealers like Carvana and Vroom, who have gone public, and subscription services for automotive. What are your thoughts on these two trends?
Q) Can you share some areas Google is focused on in the future in terms of automotive?
Download the Google Playbook for Dealers - https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/auto-dealer-guide/
Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast
Read the transcribe of this episode: https://blog.sellyautomotive.com/blog/lissette-gole-head-of-automotive-retail-at-google-on-used-car-sales