UCDP #81 – Transparency, Omnichannel, and the Future of Digital Car Buying w/ Paulo da Silva of Cox Automotive

In this episode of the Used Car Dealer Podcast, Zach talks with Paulo da Silva, who leads the digital commerce business at Cox Automotive—including e-commerce, CRM, marketing automation, and deal structuring—to unpack how transparency, omnichannel retail, and AI are redefining the car-buying experience for both dealers and consumers. 

Paulo shares his journey from strategy and M&A into building direct-to-consumer businesses at Whirlpool and then stepping in to help Cox Automotive launch fully automated e-commerce capabilities. He breaks down the major inflection points he’s seen over the past decade—from the first dealer websites and early digital retailing to COVID and now AI—and what they’ve meant for used-car operations, dealer profitability, and consumer expectations around transparency. 

The conversation dives into the most common digital-retail mistakes dealers still make, how to align online and in-store processes, and why a single, continuous funnel is critical to trust. Paulo also talks about bridging sales and F&I, the next frontier in omnichannel, how AI-driven tools will change the game for dealers and consumers alike, and the one digital retail practice every used-car dealer should adopt today. 

⏱️ Key Questions & Timestamps 

00:29 – Intro & Paulo’s background leading digital commerce at Cox Automotive 

01:00 – What drew you into this space, and how has your background prepared you for the digital-retail challenge? 

03:34 – What have been the key inflection points you’ve seen in automotive retail over the past 5–10 years? 

06:02 – What are the most common digital-retail mistakes you see dealers make when they jump into online transactions? 

09:29 – How would you describe your mission in terms of shifting the used-car business for dealers? 

14:46 – How are you seeing dealers adapt to full omnichannel retailing from a process, culture, and technology standpoint? 

18:29 – For independent and franchise dealers looking to ramp up their used-car business, which elements of the digital solution should they prioritize? 

21:43 – From your perspective, how are AI-driven tools changing the game for dealers of all sizes? 

25:22 – What are the key internal change-management or operational shifts dealers need to make to fully benefit from digital and omnichannel? 

27:12 – How do you see the used-car retail landscape evolving for dealers who embrace digital vs. those who don’t? 

31:29 – How do you see dealer-lender relationships, F&I processes, and aftermarket service evolving in an AI-driven, omnichannel world? 

35:00 – What is one digital retail practice every used-car dealer should adopt today? 

🎧 Listen to more episodes: https://www.sellyautomotive.com/podcast
📄 Read the full transcription: https://blog.sellyautomotive.com/blog/transparency-omnichannel-ai-with-paulo-da-silva-of-cox-automotive