Shrinkflation is the practice of reducing product sizes while keeping prices the same – a subtle form of inflation many consumers overlook.  

In this episode, we explore new research by Aljoscha Janssen at Singapore Management University, examining how widespread shrinkflation is in retail, why consumers react differently to size changes than price rises, and what this means for transparency and consumer protection. 

Read the original research: https://doi.org/10.1287/mksc.2024.0948