Mostly Money

54: How to market to financial consumers

February 10, 2017 Preet Banerjee
Mostly Money
54: How to market to financial consumers
Show Notes
Dev Basu, CEO of Powered By Search, joins me to drink whisky, explain his meteoric rise to being one of the world's foremost experts on digital marketing, and offers his insights on the financial services industry and how they have (and should) approach consumers like him.