64: Melissa Agnes explains how to be "Crisis Ready"

Melissa Agnes is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a leading authority on crisis preparedness, reputation management, and brand protection and is an advisor to some of today's leading organizations faced with the greatest risks. We discussed a number of real-world examples of brands handling crises, including how Equifax handled the breach of millions of customers' data.