Mostly Money
Why does coffee taste better when you pay with cash? How did a victim of human trafficking take her knowledge of how the money flows in that world to become a law enforcement consultant? How does an economist think about Bitcoin? There's so much more to money than just investment portfolios.Mostly Money not only teaches you how to take control of your finances, it explores the full world of all things money with expert interviews conducted by Preet Banerjee (former television host for Oprah Winfrey).
Mostly Money
45: The Expression Economy and How Brands Compete For Your Time
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Preet Banerjee
How do brands compete for your time when we PVR shows and fast forward through commercials, or ditch our TV subscriptions and use Netflix instead? What about ad-blockers on our browsers? Also: avocados and knitting fetishes. My guest this week is one of the top marketing minds you'll find anywhere. Ron Tite is the CEO of The Tite Group, a content marketing agency and he was gracious enough to share some really interesting insights into what he calls "The Expression Economy". Extra notes: This episode contains mild profanity. The comedian we misnamed is actually "Sebastian Maniscalco" and the specific bit we reference can be found here: https://youtu.be/0Swzvm-gXHg