Be The Good
Host Christy McCaffrey is on a mission to shed light on all the good that is being done in our world right now. She focuses on a theme of compassion, highlighting a diverse group of guests, each who are working in their own unique way to make a difference in the world. This podcast is full of goodness and inspiration!
Be The Good
Advocating for Women’s Sports: Alex’s Vision for Philly
Be The Good Media strives to elevate the GOOD—amplifying compassion-driven stories and encouraging the support of people and organizations focused on creating a lasting and positive impact. Christy McCaffrey is the owner, producer, and host of the podcast. She focuses on a theme of compassion, highlighting a diverse group of guests, each working in their own unique way to make a difference in their communities and society.
In this episode of Be The Good Podcast, we’re joined by powerhouse business leader and sports advocate Alex Sykes, whose career spans international sports marketing, corporate leadership, and community-driven impact. From her early days with the Women’s Tennis Association and French Basketball Federation to scaling a company from $30M to $700M, Alex brings a wealth of experience and vision.
Now based in Philadelphia, she founded The Philadelphia Sisters™, a movement to bring the first professional women’s sports team—starting with a WNBA franchise—to the city. Alex shares how she’s using her platform to champion diversity, equity, inclusion, and the empowerment of women and girls through sport and leadership.
Tune in as we explore Alex’s inspiring mission to celebrate the game, create change, and build something bold in Philadelphia.
Timestamps:
00:00 - Intro
0:58 - Podcast Start
1:13 - How did Alex's undergraduate experience lead her to Philadelphia?
8:50 - How did Alex's early career opportunities lead her to sports strategy?
15:55 - What motivated Alex to push for a WNBA team in Philadelphia?
23:55 - Why is bringing a WNBA team to Philadelphia so important?
26:40 - How did being in sports nurture Alex's confidence?
31:40 - How does Alex envision the team staying true to Philly?
36:20 - Having the conversation about women empowerment
38:22 - How important is it to empower your community?
42:20 - What is Alex's definition of compassion?
45:10 - How can people follow or support Alex's mission?
Backlinks:
LinkedIn: Alexandra Niedbalski-Sykes
Instagram: @iamalexsykes