Zac BobIn this episode, Starve the Doubts host Jared Easley is joined by Kimanzi Constable from www.kimanziconstable.com, as they interview Zac Bob, a podcaster, and crowdfunder. He is the mastermind behind CrowdFund Genius, an outstanding podcast for anyone considering crowdfunding and getting really good advice on preparing for their crowdfunding campaign.Zac initially got into crowdfunding when Kickstarter came out, yet deferred doing a podcast about it. Until time finally came for him to find his voice around the crowdfunding niche sharing some of the best tips and tricks of the trade to all crowdfunding enthusiasts as well as those looking into being part of this crowdfunding rave.In this episode, you’ll learn about:Kickstarter vs. IndiegogoZac’s favorite crowdfunded campaignWhat compelled Zac to launch the CrowdFund Genius podcastWhat is the gogo factor?How to start planning for a crowdfunding campaignCommon types of crowdfunding campaignsThe most interesting crowdfunding campaigns Awesome crowdfunding tips for so you can reach your goals!Launching a crowdfunding campaign without an email listDo you need a high-production video?Crowdfunder resources Best social media channels to promote your campaignWhat is ‘stretch goals?’More Kickstarter campaign tips!Items mentioned: How Zac started with the CrowdFund Genius podcastOn Indiegogo:Indiegogo having a successful email list of around 15 million peopleQuickey - tried to raise $4,000 and ended up raising $221,000 because of the gogo factorThe gogo factor - an algorithm that allows you to find more people and learn about your campaign through IndiegogoWays to increase your gogo factorOculus Rift - Zac’s favorite Kickstarter campaignCrowdfunded campaign for a virtual reality headsetAsked for $250,000 and they raised $2.4 millionPlanning for a crowdfunding campaign:Hire a consultant.Do it on your own. Do your research.- KickstarterForum.org, Facebook groups, LinkedIn groups, podcastThe common types of crowdfunding campaigns:Rewards-basedEquity-basedMost interesting campaigns:We Can Be Heros - IndiegogoTips for a successful crowdfunding campaign:Get out there and start now.Start doing your research immediately.Start your social media channels.Start telling your story.Start building interest.Start building a fan base and an email list.Get all these stuff going months in advance before you launch.Launching a campaign without an email list:Possible!Jerky.com had a huge email list but didn’t use it for their crowdfunding campaignUsing videos for your crowdfunding campaignA high quality video is not really necessaryMutiny of Dreamers - Melissa Hawkes did a video using only her phone but was able to raise moneyIf you fail once, try again!Crowdfunder resources:www.crowdfundgenius.com www.kickstarterforum.org Facebook groupsKickstarter Best PracticesCrowdfunding UKCrowdfunding MarketingKickstarter and Indiegogo Projects and Promotional TipsBest social media channels for crowdfunding campaign:Facebook - 1st placeTwitter and Instagram tie for 2nd placeCrowdfunding campaign tips:Keep your pledge amounts simple.Prepare at least 2 months ahead.Going for “stretch goals”Connect with Zac over at www.crowdfundgenius.com
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