In this episode, Starve the Doubts host Jared Easley is joined by Kimanzi Constable from www.kimanziconstable.com, as they interview Zac Bob, a podcaster, and crowdfunder. He is the mastermind behind CrowdFund Genius, an outstanding podcast for anyone considering crowdfunding and getting really good advice on preparing for their crowdfunding campaign.
Zac initially got into crowdfunding when Kickstarter came out, yet deferred doing a podcast about it. Until time finally came for him to find his voice around the crowdfunding niche sharing some of the best tips and tricks of the trade to all crowdfunding enthusiasts as well as those looking into being part of this crowdfunding rave.
In this episode, you’ll learn about:
Kickstarter vs. Indiegogo
Zac’s favorite crowdfunded campaign
What compelled Zac to launch the CrowdFund Genius podcast
What is the gogo factor?
How to start planning for a crowdfunding campaign
Common types of crowdfunding campaigns
The most interesting crowdfunding campaigns
Awesome crowdfunding tips for so you can reach your goals!
Launching a crowdfunding campaign without an email list
Do you need a high-production video?
Best social media channels to promote your campaign
What is ‘stretch goals?’
More Kickstarter campaign tips!
How Zac started with the CrowdFund Genius podcast
Indiegogo having a successful email list of around 15 million people
Quickey - tried to raise $4,000 and ended up raising $221,000 because of the gogo factor
The gogo factor - an algorithm that allows you to find more people and learn about your campaign through Indiegogo
Ways to increase your gogo factor
Oculus Rift - Zac’s favorite Kickstarter campaign
Crowdfunded campaign for a virtual reality headset
Asked for $250,000 and they raised $2.4 million
Planning for a crowdfunding campaign:
Hire a consultant.
Do it on your own.
Do your research.- KickstarterForum.org, Facebook groups, LinkedIn groups, podcast
The common types of crowdfunding campaigns:
Most interesting campaigns:
We Can Be Heros - Indiegogo
Tips for a successful crowdfunding campaign:
Get out there and start now.
Start doing your research immediately.
Start your social media channels.
Start telling your story.
Start building interest.
Start building a fan base and an email list.
Get all these stuff going months in advance before you launch.
Launching a campaign without an email list:
Jerky.com had a huge email list but didn’t use it for their crowdfunding campaign
Using videos for your crowdfunding campaign
A high quality video is not really necessary
Mutiny of Dreamers - Melissa Hawkes did a video using only her phone but was able to raise money
If you fail once, try again!
Kickstarter Best Practices
Kickstarter and Indiegogo Projects and Promotional Tips
Best social media channels for crowdfunding campaign:
Facebook - 1st place
Twitter and Instagram tie for 2nd place
Crowdfunding campaign tips:
Keep your pledge amounts simple.
Prepare at least 2 months ahead.
Going for “stretch goals”
Connect with Zac over at www.crowdfundgenius.com