Starve the Doubts

CrowdFund Genius with Zac Bob (@zacbob & @kimanzic)

November 06, 2014
Starve the Doubts
CrowdFund Genius with Zac Bob (@zacbob & @kimanzic)
Chapters
Starve the Doubts
CrowdFund Genius with Zac Bob (@zacbob & @kimanzic)
Nov 06, 2014
Jared Easley
Show Notes
Zac Bob In this episode, Starve the Doubts host Jared Easley is joined by Kimanzi Constable from www.kimanziconstable.com, as they interview Zac Bob, a podcaster, and crowdfunder. He is the mastermind behind CrowdFund Genius, an outstanding podcast for anyone considering crowdfunding and getting really good advice on preparing for their crowdfunding campaign. Zac initially got into crowdfunding when Kickstarter came out, yet deferred doing a podcast about it. Until time finally came for him to find his voice around the crowdfunding niche sharing some of the best tips and tricks of the trade to all crowdfunding enthusiasts as well as those looking into being part of this crowdfunding rave. In this episode, you’ll learn about: Kickstarter vs. Indiegogo Zac’s favorite crowdfunded campaign What compelled Zac to launch the CrowdFund Genius podcast What is the gogo factor? How to start planning for a crowdfunding campaign Common types of crowdfunding campaigns The most interesting crowdfunding campaigns Awesome crowdfunding tips for so you can reach your goals! Launching a crowdfunding campaign without an email list Do you need a high-production video? Crowdfunder resources Best social media channels to promote your campaign What is ‘stretch goals?’ More Kickstarter campaign tips! Items mentioned: How Zac started with the CrowdFund Genius podcast On Indiegogo: Indiegogo having a successful email list of around 15 million people Quickey - tried to raise $4,000 and ended up raising $221,000 because of the gogo factor The gogo factor - an algorithm that allows you to find more people and learn about your campaign through Indiegogo Ways to increase your gogo factor Oculus Rift - Zac’s favorite Kickstarter campaign Crowdfunded campaign for a virtual reality headset Asked for $250,000 and they raised $2.4 million Planning for a crowdfunding campaign: Hire a consultant. Do it on your own. Do your research.- KickstarterForum.org, Facebook groups, LinkedIn groups, podcast The common types of crowdfunding campaigns: Rewards-based Equity-based Most interesting campaigns: We Can Be Heros - Indiegogo Tips for a successful crowdfunding campaign: Get out there and start now. Start doing your research immediately. Start your social media channels. Start telling your story. Start building interest. Start building a fan base and an email list. Get all these stuff going months in advance before you launch. Launching a campaign without an email list: Possible! Jerky.com had a huge email list but didn’t use it for their crowdfunding campaign Using videos for your crowdfunding campaign A high quality video is not really necessary Mutiny of Dreamers - Melissa Hawkes did a video using only her phone but was able to raise money If you fail once, try again! Crowdfunder resources: www.crowdfundgenius.com www.kickstarterforum.org Facebook groups Kickstarter Best Practices Crowdfunding UK Crowdfunding Marketing Kickstarter and Indiegogo Projects and Promotional Tips Best social media channels for crowdfunding campaign: Facebook - 1st place Twitter and Instagram tie for 2nd place Crowdfunding campaign tips: Keep your pledge amounts simple. Prepare at least 2 months ahead. Going for “stretch goals” Connect with Zac over at www.crowdfundgenius.com
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