The Passion Project
This is Eric's passion project, and he's interviewing others about their own passions, and sources of invigoration. Join Eric and his guests from across business, sports, music, culture and more to explore the pursuits that bring us satisfaction and happiness. Based in Winnipeg, Canada.
The Passion Project
Jenna Rae + Ashley Nicole on Jenna Rae Cakes, Riding the Early Wave of Instagram, Quitting Dentistry to Get Serious With Cake Design, and Publishing Their New Cookbook
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Eric MacLise
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Episode 20
Jenna Rae and Ashley Nicole are twin sisters and co-owners of Jenna Rae Cakes (JRC). Jenna and Ashley join Eric to discuss how JRC has been managing amid the pandemic, and if more at-home banana bread and sourdough is affecting business. Eric asks Ashley how JRC rode the early waves of Instagram to grow their brand outside of Winnipeg, and Jenna explains why she quit her dentistry track to get serious with cake design. Then, Jenna and Ashley share the joys of getting their cookbook published; Jenna Rae Cakes and Sweet Treats: Over 100 Recipes for the Modern Baker is available everywhere on October 6th.