Ep 228: The Most Important KPI You’re Not Tracking, and How to Use It With Jordan West

Knowing your Customer Lifetime Value matters more than you think.

In this solo episode, Jordan West talks about how to calculate your customer lifetime value properly, why it is important, and how you use it to recalibrate your marketing budget.

KEY TAKEAWAYS FROM THIS EPISODE

• Knowing your customer lifetime value (CLV) can help you approach your marketing differently. It allows you to make more informed decisions.
• Start thinking about your business differently. Properly knowing your CLV could mean you really can spend more on marketing than you think because each customer brought in is more valuable than just their first purchase.
• If you can’t measure it, you can’t improve it.

Recommended app:

https://www.lifetimely.io

As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:

https://mindfulmarketing.co/growthplan-apply

Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory