Marketing Simplified with Adam Benjamin
Taking complicated business and marketing insights and concepts and simplifying them so that anyone can use them to grow their companies. From paid advertising, to brand strategy, to creative and content strategies, Marketing Simplified is bringing you practical advice on how to increase sales and revenue.
Adam Benjamin is the CEO of Starke Marketing, an 8 figure advertising and marketing agency. He's generated hundreds of millions of dollars worth of profits for startups to Fortune 100 companies.
Marketing Simplified with Adam Benjamin
Cutting advertising during tough times crushes companies, do this instead
Henry Ford said "Stopping advertising to save money is live stopping your watch to save time". Pulling back on your ad budget when times are tough, especially if paid ads is the primary driver of your business, is a road to disaster. What you want to do is instead focus on increasing the efficiency of your marketing spend.