Marketing Simplified with Adam Benjamin
Taking complicated business and marketing insights and concepts and simplifying them so that anyone can use them to grow their companies. From paid advertising, to brand strategy, to creative and content strategies, Marketing Simplified is bringing you practical advice on how to increase sales and revenue.
Adam Benjamin is the CEO of Starke Marketing, an 8 figure advertising and marketing agency. He's generated hundreds of millions of dollars worth of profits for startups to Fortune 100 companies.
Marketing Simplified with Adam Benjamin
How to position your brand to increase sales
If your marketing strategy isn't working, you may be going to broad.
There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one.
This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach.