Ponderings Radio

The Wisdom Of Seth

August 03, 2020 Ponderings Magazine Season 3 Episode 6
Ponderings Radio
The Wisdom Of Seth
Show Notes

author, entrepreneur, marketer, and public speaker.

Seth’s idealogy in business speaks volumes on integrity and smart ideas. He has published over 19 best-selling books. One of my all-time favourites is Purple Cow: Transform Your Business By Being Remarkable. 

It goes a little like this: 


“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”  



Intrigued? You should be! 

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