author, entrepreneur, marketer, and public speaker.
Seth’s idealogy in business speaks volumes on integrity and smart ideas. He has published over 19 best-selling books. One of my all-time favourites is Purple Cow: Transform Your Business By Being Remarkable.
It goes a little like this:
“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”
Intrigued? You should be!
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