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SNM246: Get Into Real Estate at the Worst Time with Zachary Beach

• Jonathan Green : Bestselling Author, Tropical Island Entrepreneur, 7-Figure Blogger

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Jonathan Green: Entering real estate when everyone says it's the absolute worst time to enter real estate with special guests, Zachary Beach.

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Jonathan Green: Zach, I'm really excited to kind of talked about this subject because no matter how the market is doing, whether it's hot or cold, up or down, there's people who say, now it's not the right time.

They always say it's too late. That's, and that's in every market I hear about. It's too late to enter the stock market. It's too late to get into real estate. Um, just today someone was asking me, oh, I think it's too late to get into TikTok. I was like, I don't think it's too late for a lot of those things.

There's still people joining and making things happen. So I'd love to know kind of how you started and decided that real estate was gonna be your vehicle to financial success. 

Zachary Beach: Well, Jonathan, thanks for having me on and, uh, I'm excited to dive into this because I'll be honest with you, I didn't realize that real estate was gonna be my pathway until I started, you know, hitting my head against a ceiling.

So I was a bartender and personal trainer, uh, coming outta college. And really what that did was it made me have very long nights and long days. So I would bartend all night long and then I'd wake up, you know, first thing in the morning and personal train. And I did that for about four years. And I remember one night me and my wife were both bartenders and it was like four in the morning and we were sitting there on the couch and we were just, we were just exhausted.

And we said to each other, Hey, there's gonna be a better way. So what I then did was I actually reached out to now my partner, uh, and he happens to be my father-in-law as well. And he was reinventing this real estate business. And I said, Hey, I don't know if I'm gonna like real estate, but it's gonna be better than this.

So I dove into that and, uh, really just started with all the fundamentals of real estate, like talking to sellers and cold calling and you name it, the not fun stuff as well. Uh, and then it was about, I'd say about four months later. It was in April now, um, I decided to jump in full time, so I cortested it and burned the boats.

And you know, that's now going on about eight years. So it's, it's obviously been a very great vehicle for me across that pathway. But really, real estate's a really cool vehicle, but it's still a business. And I'll tell you that business is what really gets me excited. Um, but being able to do business and happen to do it in real estate certainly is a is a, uh, you know, a major combination in combo. So it wasn't that I was somebody that was seeking real estate, I just was seeking a better way than what I was currently living in. It happened to be, and I was lucky enough to, to find the path of real estate. 

Jonathan Green: So you brought up something that's super, super interesting to me, which is that moment.

Um, where a couple of things happen. I really wanna dive into that. What's it like that moment where you say to your wife, Hey, you know what, what we've been doing, what we're familiar with, I don't wanna do that anymore. Was she supported? Was she responsive? Was the fact that her dad was already doing that thing, like an advantage or a disadvantage?

Cuz a lot of times we go, you could do anything as long as it's not what my dad does. So what was that conversation like? Cause for a lot of entrepreneurs, you know, they, they go, I'm gonna quit my job. And the partner goes, no, you're not. Right. So it's a really tough moment. So what was that like? 

Zachary Beach: Yeah, unfortunately, Jonathan, we, I have conversations with people on a daily basis because that's really where, uh, my passion, where smart real estate coach passion is now, is to help people go from, you know, in a corporate position typically, or in a job that they don't like, and to be able to help them escape their job because I was able to do it, uh, as well.

So I understand that moment, and you're right, and so I'm fortunate that there are some relationships that the spouse does not supportive. You know, I happen to be a very lucky person. Uh, where it comes to my wife is extremely supportive and she's also just as ambitious as I am, so, When we were both having that conversation, she was like, you're right.

We gotta figure out another way out of this. Uh, because I don't foresee myself being in the bars or in the hospitality industry forever. And of course we were in our early twenties, and me and my wife have been married for a couple years at the time. But we have, we've been dating since we were middle school, so, Uh, we knew that we wanted have kids and, and to really be able to, um, you know, start, start our lives.

And we knew we couldn't do it by being bartenders. Uh, so really it was almost a necessity in a way to say, Hey, if we want the lifestyle that we really want, then we had make a change and we should make it now. Um, so yeah, she was a hundred percent on board to make a long story short, and she's very entrepreneurial as well.

Uh, so she totally gets the, the grind of being an entrepreneur. When you want things, uh, that are significantly, you know, say that big significant goals, we know that we have to chase and we knew there were gonna be some sacrifices along the way and that was certainly one of 'em that we did. And you know, thank God we did it.

Jonathan Green: Yeah. That's really interesting. You guys were together so long fact opposite my relationship where we didn't meet until I was in my thirties. But that classic love story that, that's amazing that you guys have gone the distance. Very interesting. And was it strange to go to your father-in-law and say, Hey, I wanna learn what you're doing.

I wanna go into that business with you. Cuz I think about my relationship with my in-laws, even my sister's husbands, and it's, it would be so strange. That's gotta be a little bit of an interesting conversation. I'd love to know what that moment was like. Had he, had he offered to bring you on before or was it totally your idea?

Zachary Beach: Yeah, it's, it's interesting perspective because I get this all the time. People are always like, how do you work with your in-laws? Cause not only, so when we jumped into the business, not only did I work with my father-in-law, Chris, I worked with my brother-in-law, Nick, who uh, was in the business as well.

And then my wife actually ended up joining us as well. So it was a full fledged family business of me being with the in-laws consistently. See, I, I grew up in a, uh, in a very wealthy town, but on the poor side of the wealthy town. And, uh, my in-laws were very, they were very well respected and did well entrepreneur wise.

So I know a 2008 hit my father-in-law, Chris, he was trying to really reinvent himself because he had set such great businesses in the past, and I think he was looking for, you know, great partnerships long term as well. Uh, so when I approached him, it wasn't that we had, uh, that I had the idea, or he had the idea.

I think what we did, we were having multiple conversations and saying, Hey, you gotta, you wanna give us a try because you're seeking something else. And I'm looking for good strategic partnerships long term. Uh, so let's go ahead and let's see if this works. It was, it was a trial period. Um, but the reason why I, I reached out to my in-laws was because, It doesn't matter if they were my in-laws, it doesn't matter if they were my friends, it doesn't matter, uh, who they were in relation to me. I wanted to surround myself with the smartest people that I knew. And at that time, they were the smartest people that I knew. So it was surround yourself with a, a better, uh, group of people and they'll certainly raise you up.

So, um, I just, it happened to be my family, which I'm ofcourse super grateful that be the case. So, you know, luckily it worked out, but I'll tell you the major reason why it did work out is because we set some rules and regulations in regards to that as well. Uh, one being that, um, everyone was gonna, you know, basically eat what they killed.

So it wasn't like anybody walked in with any type of salary or any type of position like that, it was, everyone's gonna work towards one strategic goal. So everyone's pulling their way. But then secondly, the other biggest one was that we always wore hearts on our sleeves, or we had very open communication because as we know with families, we've seen plenty of families work together, even close families, but then fall apart because of finances, uh, associated with the growing of the business.

So having that open dialogue consistently was super important. And then lastly the last thing we always did is we left, uh, the, the work of the office. Uh, it was interesting at one point in time. On top of that, we all lived in like this, this small block in Newport Island. So, uh, Chris and, uh, my mother-in-law had an apartment.

My brother-in-law had an apartment. I had an apartment. They were all right near each other, so we'd have this running joke. At the end of the day, we'd all wave to each other and say, Hey, how was your. Um, because we wanted to leave all the crap at the door, especially with, you know, businesses, uh, when you're dealing with any type of challenge.

But we would, we would continue to talk about the good things. But, so those three real rules were the importance of the longevity of us to be able to go from where we were then to, you know, scaling a couple businesses together. 

Jonathan Green: That's amazing. So for listeners, that's episode 225, Chris P Fontain. I actually have a previous episode with this father-in-law, so it's interesting to hear the other perspectives.

So that's really great. I think that I've seen a lot of partnerships and family businesses. It gets complicated. I once when in my twenties I lived with the people I was working with, and at the end of every day they would all go to the same bar together and I was like, guys, I'm going somewhere else. Because I wanna talk to someone who wasn't there for everything I did.

Because I can't imagine you're like, Hey, earlier today the craziest thing happened. And then she goes, I know I was there. Okay. But also this happened. But I know she was there. So finding that delineation, I know that's a big challenge for people, like having a family business sounds all upside until you do it.

Like I have great relationships with my sisters, but the thought of working with him, I know it would be a big challenge cuz you have that in there now. You were the odd man out as in they were all related. You're the one in-law for all of them. So did you ever feel like, um, the outsider or were you kind of able to find that balance because maybe because you'd been with together so long all the way since your early teens, but that's another place where sometimes when they join another family business as the in-law, like yeah, you're the son, but you're not the sons son.

Like, was that ever a challenge for you in your own head, even if they were treating you great? I know that I would have that thought. 

Zachary Beach: Yeah, that's a, that's a fantastic question. I'm glad the path we're going down here, I think it helps a lot of people that are interested in not only being a part of a family business, but growing a family business as we work with a lot of people that in that space, for obvious reasons.

So, did I feel like an outsider? Um, no, I didn't feel like an outsider. I, I've known them for so long, but. But what it did do for me was it, it set a bar pretty high. So I had to consistently be working towards that bar. And it wasn't that they openly said that, it was just that, you know, I knew if I wanted to, uh, really add value to the current company and that I was stepping into, especially because my, uh, my entire in-laws had real estate experience.

I mean, my father-in-law was in real estate for 30 years. My brother-in-law was a realtor for eight years. I come in for being a bartender, and I have to figure out not only how to become an entrepreneur, but also how to be an entrepreneur in real estate. Uh, so I had a huge learning curve, but it just kept me hungry and consistently, um, as they were always running ahead of me.

So I was always constantly, you know, nipping at their heels. But it became to a certain point where, you know, I think the relationship really started to meld together where me and my father-in-law decided to really become partners. And that was because, because I wasn't necessarily blood, I think he knew that he could pour into me in a different way where he didn't have to, you know, tiptoe around, Hey, this is my son I gotta ensure that, you know, being the dad and I'm being, you know, his, his mentor, his business partner, instead, we could, we were able to take on that relationship where I said, Hey, I'm hungry. Um, I love entrepreneurship, I love business. I wanna, I have massive goals. Show me how to get there. So he didn't have to necessarily tiptoe.

He could be like, okay, this is, this is the relationship that we have and let's start running with it. And then of course over time it evolved, uh, as we became slowly equal partners, uh, eventually from growing and scaling the business that we're at now, but also as we started to have kids, and then he became, you know, the grandfather and, you know, I think it solidifies then the in-law relationship.

So I, I think it was a good thing, super positive thing, uh, when it came to me being, you know, the only person that didn't have that name. But also what it did was, um, it really gave them a different perspective. When it came to my, my background and where I came from. So it wasn't just all one perspective from one family.

I think what I did is I kinda, I, I mixed things up a bit and I, I could tell you, I tell you that some, on some occasions it definitely set them through for a loop a little bit, but I think in the long run it really helped, um, them grow just as much as help me. 

Jonathan Green: Most of our listeners are 45 to 65. They're at where your father-in-law was level and when they're thinking about, I'm trying to imagine if one of my daughters brought to me their boyfriend. He's like, I wanna be your business partner. I'm like, how strange that would be to me. So a lot of people, and this is great cuz you're kind of at that phase where you're thinking about what my kids want to fit in the business.

So many family businesses, right? We see, I see. We see this a lot where they build a business, a couple, and then they wanna pastor the kids and the kids like, I wanna do anything other than what you do. So I think what's interesting is that you didn't go straight into the family business, right outta high school or college.

You went out and tried your own thing first and then decided you wanna join it. Cause I think a lot of people try and force their kids into the business and maybe that's where the mistake is. So what do you think are some things that were done, right? And maybe when you're thinking about how you could make your kids want to join the family business, what are some of the things you think can be really effective for parents who want their kids to join into that business?

Zachary Beach: Uh, Jonathan, I honestly think it's timing. I think everything's timing. Um, I think we ended up deciding to join the business together at the right time. See, I come from a, a unique background. I mean, I, I grew up in a, a time in which, you know, drug use and all that was very common. I would say, I'd say a time, a group of friends.

So, um, I certainly had, uh, battled addiction and things of that sort, which then put me into a position where personal development was a huge component of mine. Um, so if the timing was trying to come out of college directly into that business, I don't think I would've succeeded. I don't think I was mature enough or ready.

Uh, to start taking on entrepreneurship as serious as I did when I was, when I was 24. Um, so I think it, I think it's really all about timing. And then I think the same thing with, uh, with Chris and my father-in-law, and that was, he was reinventing his business. So he was looking for new ways, new blood, new ideas versus the old ways of doing things because what got him to where he was at that point, you know, put him through the 2008 crash.

Uh, so a lot of the things that he thought he knew he didn't, so he had to reinvent himself as well. So I think it was just perfect timing when it comes to that. So when I look at what I really wanna do, uh, in order to set my kids up for success long term, cuz I, I'm a firm believer that entrepreneurship's the only way to do it.

Um, that's why I constantly surround myself with high performing entrepreneurs. Uh, so what I just want to do for my kids is just to show them the skill sets in the mindset and the development when it comes to being an entrepreneur, but also just being a, a good person long term. And I think once they see that path of, Hey, I need to constantly work on myself and everything else around me will advance, then they'll choose their path as far as what business it is. Do, do I wanna set up a business long term where my kids could take over? Absolutely. But if they choose a different path, then that's okay too. As long as I'm teaching them the right ways in order to be successful, in order to have, you know, mental health, uh, physical health, financial health, uh, so that way they can then put their families in the best position as possible.

Jonathan Green: And you're saying so many different things I wanna talk about, like, this is like the hardest thing I've ever had cause I'm like, oh my gosh, I wanna talk about eight all eight of those different things. 

Zachary Beach: You don't have to have me back and we'll talk about 'em in, in different, different segments. 

Jonathan Green: Yeah. This is amazing. I really, because this is where a lot of people don't talk about is the internal workings of being an entrepreneur. These are really good challenges. I think that as a parent, you brought up something really interesting. It's really scary, to wait. Right? To let your kids make bad decisions. Like I didn't really start my entrepreneurial journey until I was 29 because I always thought I could never be an entrepreneur.

Even though I kept starting side businesses, I was like, I'm not an entrepreneur, I just start businesses. I never, I had that mindset thing and we all have to go through that period. And as a parent, letting your par your kids make bad decisions with seems that's right for them. That's really challenging.

So it's really cool that you brought that up to say that you do. Sometimes you have to wait and like let them come to you and let it be the right decision. One of my challenge as a parent, you know, a lot of people think that you have to be good at everything to be an entrepreneur, they have to be good at all different things.

What I've learned is that you only have to be really good at one thing. How many people have we seen? They're only really good at TikTok, or they're only really good at Facebook ads, or they're only really good at music, or they're really good at design, and then they become like a sneaker designer or sock designer.

So that's one of the lessons that I've had to learn is, You don't have to be the full spectrum entrepreneur anymore. If you are just really amazing at one thing, you can surround yourself. Like there's tons of people that know how to do social media or know how to do emo marketing, but if you have that one thing that shines, that can be your thing.

So that's kinda my philosophy as a parent. Very similar to what you said, is I want them to have enough skills and abilities that they can choose what they wanna do. They have the ability to make that decision. So I thought that was a very, very good that you shared that because it is something I think about with four kids.

I think about it all the time. I want my kids to do what they wanna do and if what they wanna do is what I do, that's awesome. But again, like will podcasting even be around in 20 years? It'll probably be virtual reality or something. But it is very interesting that thought of like, what if the kids don't wanna do the family business?

How can I make it enticing? And timing is very interesting cuz you're right cuz we reach these moments where we wanna do different things and we go through different phases, right? Where. We wanna do mentorship or not do mentorship, or our kids are trying to experience thing or travel the world or all those different things kids do.

So that's a really, really cool perspective because I think that for a lot of parents, they, especially my generation, so my age, I'm 41, eighties, nineties, parents were like, the solution to poverty is college. That's kind of what a lot of people thought. And that was the mindset. And maybe in the fifties it was, and these days, so many our friends who went to college.

It didn't help, right? You went to college and you're still bartending. You don't need to go to college for that. Like it happened to a lot of people. So I think that we're discovering that the past wealth, and I agree it too, it's entrepreneurship. I've talked to people who believe it's invention who are inventors or people who real estate think it's real estate.

But I do think entrepreneurship is when you're the driver, you can accelerate. Cuz when you're an employee, right? Every employee at the end of the year, you ask for like a quarter, an hour raise or a 3% raise. And I'm mentoring some people right now who 30 x their income in the last three months, they went from charging $30 an hour to a thousand dollars an hour.

You can't do that when you're not an entrepreneur. And they're already being like, and I think our price is too low. And I'm like, when I met you guys, you were 30 times low. Right? And you kind of have this ability, it's like when you're doing services, right? You know, I started off doing services. If I wanted to make more money, I would just tell someone my new price, right?

And you can double it, but you can't do that when you're not enterprenuer. So I think that's a really cool lesson. To think about how can we embed concepts of entrepreneurship into our kids, even if they wanna do something different. Even if my kids wanna start a store or a pizzeria or a t-shirt business. That idea of you are in the arena, high risk, high rewards.

So that's a really cool lesson. So when you think about kind of your journey and how you enter the real estate thing, do you think that affects um, how you train people. Cause I know a big part of what you do now is you help other people enter the real estate arena and when someone comes to you and says, oh, I'm thinking about doing something, but what am I, my kids?

Or what about my spouse, like we talked about earlier, how do you kind of guide people in those moments to help them make the right decision? Because I'm sure not everyone who comes to you real estate's the right thing for them. For some people it's something else. The same for me. Some people come to me and they wanna do something I don't know how to do.

I'm not a real estate guy, which is why I interview people like you. So if they go, Hey, who should I learn about real estate from? I point 'em to someone else. Because I'm not the right, not everyone's the right fit for everyone. So kind of what's that conversation like or what do you think about when people come to you and you're figuring out what's the right path for them?

Zachary Beach: Wow. That's a, that's a good, that's a good, uh, that's a really good question. So, because I didn't think real estate was my path right where I had no idea that real estate was gonna be my path, um, When I'm having conversations with people, it's really about understanding where they want to be long term. Cuz really you can choose so many different routes.

Um, when it comes to being an entrepreneur, I mean, you. You can do, you can do almost anything nowadays. And a lot of it can be done online and you could be a billionaire in all those different things. Billionaire, billionaire and all those different things. So really, when I'm speaking with people, I just wanna understand, uh, why real estate?

I, because most people approach real estate and I know that real estate is like quote unquote sexy, right? It's like, and, and it has that because, If you look at across the board, like the wealthiest people in the world have a lot of their wealth built into real estate because it's a tangible asset. Uh, and there's so many different ways you can even do real estate on top of that.

So I wanna understand, you know, why real estate number one, but also then number two, why the creative financing space? Like, what about that attracted you? Because if you are not excited and passionate about the business that you're gonna enter into, then it's very unlikely you're gonna stay up late at night.

You're not gonna wake up early. And you're gonna look for the next shiny object, which is what entrepreneurship has really come down to, especially in the world of, uh, of coaching, consulting, info, information marketing. Everybody else has the answer, but it's those that, you know, dig deep, you know, a foot, you know, a foot wide, a mile deep into their, uh, into their business.

And as Brian Tracy, we interviewed him on our podcast, said, it's gonna take you about at least seven years to master that business. So, Are you willing to dedicate the next seven years to this business? And the way in which people respond to that is gonna determine whether or not this is the path for them because Absolutely.

Can we, and have we shown that our system, our process, creative financing works to build millionaires? It absolutely does. I'm sure it built billionaires before too, uh, as well. But you know, is this the right path? So it's really first understanding, hey, is this something you can be passion? And then number two is, are you willing to put in the work?

Um, I like to say that real estate is simple, but it heck is not easy. It is simple, but not easy. I can show you every single step, but it's gonna be you that's gonna be putting in the work. It's gonna be you working on your skill sets after work. It's gonna be you putting in the systems and processes, you know, after work it's gonna be you reading books.

Uh, and instead of watching TV or listening to sports radio, You know, you're in your car and you're listening to Audibles on personal development and how to get your mindset right, uh, and late at night, you're studying videos in order to be better at being a real estate vest, but also a business owner.

So are you willing to do that? And if they are, then we can certainly help them get there. And on the other side of that, Significant wealth and not only is there significant wealth, there's significant development because one of the major things that decide stepping in, one of the major things, major benefits of being an entrepreneur and owning your own business is the development that comes with it.

I would not be the person I am today if, if I did not step into that real estate business at the time because like you said, you can dramatically increase your prices or increase your wealth or increase your, you know, your income as an entrepreneur, but that also means that you have to dramatically bring more value to the marketplace as well.

So it's like, yeah, we can raise our price, but if we're not proven that we're the ones that bring that value, then we can't raise the price. So it's that constant, uh, working on ourselves and development that then brings that additional value to the world, which then increases people from having a conversation with me where they say, I make 150k a year.

And I wanna be a millionaire. I always tell 'em, well, we got $850,000 worth of value that we gotta make, uh, as far as in growth, uh, in order to get there. So if they're willing to do that, they're willing to put in the work, they're willing to invest the time. All right, well now I'll show you the path. And then lastly, uh, it's all about patience.

Uh, and I know that's the last thing any business owner wants to hear or entrepreneur wants to hear, is you gotta be patient. Uh, it's a, I am, I am lacking up that quality consist. But patience over time, uh, with consistent work and mixing a grip will put you in a position where you're gonna be a very successful person.

Uh, it's just not gonna typically happen in the timeframe in which you expect, but it also happens exponentially as well. That's why you always see the overnight successes. It's because they've been working for 10 years with nobody else looking at them, and then one day they make a big jump because they've lined all of their skill sets.

Their mindset and their development is now at a point where they can see that excess success, and now all of a sudden the right product or the right alignment, the right timing comes into play and all of a sudden they explode. That's what we're always looking for as entrepreneurs. 

Just grinding, grinding at three feet from gold, right? Just consistently, I'd say grinding, consistently, putting in the work, and then one day you hit the accelerator because everything lines up. Timing puts you in the great position. 

Jonathan Green: Yeah. I think that that's really accurate for a lot of entrepreneurial things is that we see a system and go, and we want it to be easy.

Nobody thinks college takes three months, right? Everyone knows that. We think some things would be hard, right? Especially things. There's marketing. We think, oh, if I can learn real estate, And become wealthy in 30 days. Um, sometimes people come to me, they go, I'm gonna publish one book and be a millionaire.

And I was like, uh, I wish that was, that was a thing. That's not a thing anymore. Right. James Patterson has hundreds of books, like the biggest authors publish lots of books. They don't make money until they're doing movies or whatever, but sometimes we have this belief of like, oh no, my main business is hard, but when I start my own business I don't, I want it to be really easy.

Work five hours a week and be a millionaire. And then when they start, they're right. That's, those are the people that quit the fastest because they want it to be easier than it is. That's why I hate that saying, oh, if you do what you love, you'll never work a day in your life. I love my job. I'm having a really good time right now.

I'm still at work. Right. I, I'm having a great time with you. I'd still rather be swimming with my kids like you probably would too, right? Like it's, it's, I think that's one of those lines that people fall into. Like, no, it's still work. I still work seven days a week, but I like, I like what I do and I get to choose what I do, but there is an element of it that's the grind whether it's doing your first phone calls when you're starting real estate and calling people, calling people or visiting properties and learning how to tell what type of damage to look for. Like, um, where I live, it's in the tropics and every single construction has an issue. We lived in a house one time that the person had built, and he was, he built it himself.

He'd been there every day and we looked, and they'd actually used the wrong wood under the floorboards. There were mushrooms growing out to the bottom of the house. And this is someone who'd been in construction 20 years. There's always something that you don't think of checking for. And that's a skill. Like it's, you can't learn how to inspect a house in one day, right?

Like I know that's hard. There's a lot of pieces. Whether you learn how to check, if there's something weird going on with a water heater, you can learn that in five minutes. So there is that element of expertise that comes from putting in the effort. And cuz I sometimes see people, they pick a business model that they think is a fast path to wealth, but they don't really like it. And they go, I'm gonna do that cuz it's the fastest weighted wealth. And three years in, they hate their job. They've painted themselves into a corner. It's like the person who starts the, um, like a corner store or like a seven 11 type store. And then they, they don't, they have to work there every day and they're working there seven days a week.

They've created a, a job, but they can't leave it. So I think that having an element of, yeah, I could see myself doing this 5, 6, 7 years from now is so important. Because sometimes people jump in cuz let's be honest, real estate advertising my entire life, it's always been exciting. I grew up where there was the guy standing in front of a boat with two girls and bikinis going, come on down to the hotel and you're gonna learn real estate.

That sounds exciting, right? Everyone wants a boat until you own one. And that's kind of, that enticement of wealth sometimes distracts people from, there's still a process. Every single person I know who own, who does like rentals, they've had a bad tenants, right? They've had that experience. Every single person who's on house flipping has had something go wrong, whether it's a flood or an inspection issue, and if you go in thinking that it's all sunshine and roses when you first hit adversity, I think that's when people really crumble.

If you go in thinking, it's like if you go into weight loss and think, oh, I'm never gonna make a mistake on my diet, then as soon as you make a mistake, you quit right. It's knowing that and kind of having, knowing that there's gonna be struggles and challenges that I think is really, really important to people.

Kind of having that long term view. Because as much as real estate isn't what I do, especially because of why I live, there's a lot of reasons why you can't do it. There's no leverage here. You have to pay cash up front and there's no loans at all in this country. So it's a totally different situation and there's no rule of law.

So you can build a hotel and then find out, they go, oh, you don't own this land anymore. And there's nothing you can do. So that's why we don't do real estate here. It's a totally different situation, right? But there is, it doesn't mean that it's not right for a lot of other people. And I think that's what's really important.

And what's interesting is that I think this is the big challenge. There's a lot of real estate models that work. There are people that do short selling and it works. There's people that do creative financing and it works. There's people that do flipping and it works. So someone can even say, I'm gonna get into real estate.

And there's so many things that are exciting cuz they all work. The most dangerous thing about is I think is there's too many opportunities. The menu's too big because our most valuable asset is focus. So if you're trying to learn creative financing like you teach, which is awesome, and then you go, I'm also gonna learn rentals, that's now half your attention takes you twice as long to learn.

If you, I'm also gonna learn flipping, or I'm also gonna learn renovations, or I'm also gonna learn code rules. Now it goes from taking how long it's gonna take. Now it takes 10 times longer. And I think that's really when people get discouraged cuz you said, oh, it takes three months. Like, yeah, if this is the only thing you're doing, so that's why what you mentioned was really good.

How much time do you have to put into this? How much effort are you gonna put into it? Because it takes time to get good at anything. People sometimes say to me, oh, Jonathan, how do you get so good at podcast interviews? I'm like, well, I've done hundreds them. The first one was not good. Like nothing is good on the first try.

Like it's not that overnight success thing. I love when people say, they're like, oh, you're an overnight success. I'm like, I've been doing this for 12 years. It didn't happen day one 12 years ago. It's always, you never notice the thing before the overnight success. Like the band, their first album's a massive hit and then you find out it's actually the third album.

But I love a lot of what you're saying cause I think it's really important for people to still see it as a business model and think, yeah, this is something I could see myself doing. Cuz some people really, love what you do and they'll kind of get into it and think about creative financing and spreadsheets and bringing money together to assemble project that gets them really excited and other people go, oh no, I don't wanna do that.

I just wanna do it. If it makes me rich, that's not the right person that it's for. So I think that's really good because especially when you start thinking about having a family and doing it long term, imagine like you build a business you hate and then you try to make your kids do it. That's even worse.

Like my kids would definitely not wanna do it. So I think this has been actually been really awesome. I like that we talked about this part of real estate cuz a lot of times we don't talk about the people behind real estate. We just think of it as this business without families behind it or people behind it, or that there's no thought to the people that get into it.

But it is. It can be really lucrative if it's right for you and if you're really dig on it. I think some people really will. If people wanna learn creative financing and kind of get to know you and Chris, your father-in-law more, where can they kind of meet you online and learn more about the amazing things that you're doing.

Zachary Beach: I'm glad. Yeah. So I wanna ensure that anybody listening to this, uh, has the ability to get our, our first Amazon bestselling book, uh, absolutely free. We'll ship it directly to your house. All you have to do is go to wickedsmartbooks.com/nomaster. That's Wickedsmartbooks.com/nomaster. Go ahead and grab it's real estate on your terms.

I know we didn't dive into the nitty gritty of creative financing and how we buy and sell real estate without cash credit or banks and utilizing our trademark three payday system, but you can go ahead and dive into that, uh, as well and it'll go through a ton of case studies. But then of course you can also, um, those of you on social fall us at Smart Real Estate Coach.

Um, you can find us on, you know, Instagram, TikTok, Facebook, you name it. We're all there as well. We're constantly putting on content to get you, uh, get you started in real estate. 

Jonathan Green: That's awesome guys. Again, that's a smart wickedsmartbooks.com/nomaster and I think it's really good to read someone's book to get a feel for either, this is definitely what I wanna do or this is definitely not wanna do, cuz having that clarity is so valuable.

So guys, definitely take advantage of that. And you guys know I love giving away free books, so this is awesome. Zach, this has been a really cool interview. I've had a really good time. Thank you for so much. We're went a little bit over our usual amount of time as I was having such a good time. So thank you so much for being here today.

Zachary Beach: Yeah, I appreciate you having me on. Super grateful. Hopefully your audience could have some great value here today. 

Jonathan Green: Yeah, that was great. Thank you. Awesome. 

Thank you for listening to the Serve No Master Podcast. Get a free copy of my bestseller Fire Your Boss right now on Amazon. Go to servenomaster.com/getfire or just search Fire Your boss on Amazon.

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