{"version":"1.0.0","segments":[{"startTime":3.104,"endTime":4.187,"body":"Hey Jonathan."},{"startTime":26.135,"endTime":26.862,"body":"Yeah."},{"startTime":27.412,"endTime":28.726,"body":"Hey, how are you doing?"},{"startTime":29.026,"endTime":30.176,"body":"Good, how you doing?"},{"startTime":30.572,"endTime":32.119,"body":"But it gets, but it gets."},{"startTime":35.435,"endTime":38.497,"body":"Just make sure all the settings are right."},{"startTime":38.497,"endTime":43.301,"body":"It's already recording, that's good."},{"startTime":44.022,"endTime":46.023,"body":"Yeah, I just wanna make sure all the"},{"startTime":44.022,"endTime":46.023,"body":"settings are automatic because this is the"},{"startTime":46.023,"endTime":49.586,"body":"first time in this new room."},{"startTime":49.586,"endTime":51.387,"body":"Make sure it does everything right."},{"startTime":52.068,"endTime":54.269,"body":"Looks good, looks good."},{"startTime":55.87,"endTime":57.551,"body":"Everything's okay."},{"startTime":57.551,"endTime":58.272,"body":"I said, all right, good."},{"startTime":58.272,"endTime":58.892,"body":"Perfect."},{"startTime":58.892,"endTime":59.172,"body":"Yeah."},{"startTime":59.172,"endTime":61.014,"body":"So excited to have you here."},{"startTime":61.455,"endTime":64.657,"body":"Uh, I know we've kind of danced around a"},{"startTime":61.455,"endTime":64.657,"body":"little before you get, sorry, I just had a"},{"startTime":64.657,"endTime":68.06,"body":"couple of questions and then we'll dive"},{"startTime":64.657,"endTime":68.06,"body":"right into it, which is I tried to test"},{"startTime":68.06,"endTime":71.764,"body":"your site last month, but it wasn't"},{"startTime":68.06,"endTime":71.764,"body":"functional yet."},{"startTime":71.764,"endTime":73.264,"body":"Is it all the way functional?"},{"startTime":73.445,"endTime":74.265,"body":"Working."},{"startTime":74.392,"endTime":75.815,"body":"Yeah, it's live right now."},{"startTime":75.815,"endTime":76.676,"body":"Yes."},{"startTime":78.201,"endTime":79.442,"body":"I can give you..."},{"startTime":82.157,"endTime":83.799,"body":"when you're access."},{"startTime":85.202,"endTime":86.683,"body":"Just give me one second."},{"startTime":128.083,"endTime":128.945,"body":"Yeah."},{"startTime":128.945,"endTime":133.153,"body":"Anyway, this one is gonna be both video"},{"startTime":128.945,"endTime":133.153,"body":"and audio or just audio?"},{"startTime":134.857,"endTime":136.199,"body":"Also video, okay."},{"startTime":136.962,"endTime":137.272,"body":"So."},{"startTime":137.272,"endTime":140.737,"body":"I'll use the video for our social clips"},{"startTime":137.272,"endTime":140.737,"body":"and to put it on the YouTube channel."},{"startTime":140.98,"endTime":142.18,"body":"Oh, fantastic."},{"startTime":142.18,"endTime":143.881,"body":"So we..."},{"startTime":143.881,"endTime":151.625,"body":"I think because potentially I could also"},{"startTime":143.881,"endTime":151.625,"body":"do some example flows sharing my screen."},{"startTime":151.825,"endTime":156.067,"body":"But then for people that listen as a"},{"startTime":151.825,"endTime":156.067,"body":"podcast, that wouldn't be great, right?"},{"startTime":156.39,"endTime":160.551,"body":"Yeah, that would be that's the that's the"},{"startTime":156.39,"endTime":160.551,"body":"trade off and it's the riverside is not"},{"startTime":160.551,"endTime":161.872,"body":"really great about the screen sharing."},{"startTime":161.872,"endTime":163.793,"body":"It's like the one thing they're not so"},{"startTime":161.872,"endTime":163.793,"body":"great for."},{"startTime":163.793,"endTime":168.235,"body":"It's like it's good for some things not"},{"startTime":163.793,"endTime":168.235,"body":"good for other and we have a little bit of"},{"startTime":168.235,"endTime":169.816,"body":"a slow connection."},{"startTime":169.816,"endTime":173.497,"body":"I know that your local recording will be"},{"startTime":169.816,"endTime":173.497,"body":"good but there's a little drop between us"},{"startTime":173.497,"endTime":175.558,"body":"so I wouldn't worry about that."},{"startTime":175.558,"endTime":179.48,"body":"We'll just talk through it because I have"},{"startTime":175.558,"endTime":179.48,"body":"a bunch of questions like I was trying to"},{"startTime":179.48,"endTime":179.74,"body":"test."},{"startTime":179.74,"endTime":183.041,"body":"I've tested a bunch of competitors so I"},{"startTime":179.74,"endTime":183.041,"body":"have a lot on my mind."},{"startTime":183.818,"endTime":188.966,"body":"Yeah, and then at the end, just the last"},{"startTime":183.818,"endTime":188.966,"body":"thing is what I'm going to, of course, I'm"},{"startTime":188.966,"endTime":189.467,"body":"going to fill it out."},{"startTime":189.467,"endTime":190.629,"body":"I used to have cart as well."},{"startTime":190.629,"endTime":195.196,"body":"Do you want me to just to create my own"},{"startTime":190.629,"endTime":195.196,"body":"link that is the custom link that goes to"},{"startTime":195.196,"endTime":196.639,"body":"it and then we'll choose where it"},{"startTime":195.196,"endTime":196.639,"body":"redirects later?"},{"startTime":196.639,"endTime":198.601,"body":"Yeah."},{"startTime":200.166,"endTime":204.949,"body":"I think that Chelsea sent you an email to"},{"startTime":200.166,"endTime":204.949,"body":"create it tonight."},{"startTime":204.95,"endTime":208.733,"body":"What we can do for now is that we're gonna"},{"startTime":204.95,"endTime":208.733,"body":"have anyway a pretty link."},{"startTime":208.733,"endTime":214.757,"body":"So what I was saying to Chelsea was to"},{"startTime":208.733,"endTime":214.757,"body":"create something like onlinecourses.ai"},{"startTime":214.838,"endTime":216.719,"body":"slash certnomaster."},{"startTime":218.661,"endTime":221.548,"body":"And then we simply redirect the link that"},{"startTime":218.661,"endTime":221.548,"body":"you."},{"startTime":221.548,"endTime":221.71,"body":"fine."},{"startTime":221.71,"endTime":224.265,"body":"I mean, all right."},{"startTime":227.724,"endTime":228.413,"body":"Got it."},{"startTime":229.049,"endTime":233.029,"body":"I'm curious which competitor have you"},{"startTime":229.049,"endTime":233.029,"body":"tested out and what are some of the things"},{"startTime":233.029,"endTime":233.891,"body":"you learned."},{"startTime":234.774,"endTime":236.554,"body":"Yeah, Corsale, which I loved."},{"startTime":236.554,"endTime":238.095,"body":"I was actually really shocked."},{"startTime":238.095,"endTime":239.655,"body":"I thought it was going to be shitty."},{"startTime":240.415,"endTime":245.397,"body":"So, um, I'm doing a big launch with 360"},{"startTime":240.415,"endTime":245.397,"body":"summits."},{"startTime":245.397,"endTime":250.038,"body":"They have a huge bizop list and we're"},{"startTime":245.397,"endTime":250.038,"body":"building our AI for bizop space."},{"startTime":250.038,"endTime":251.439,"body":"They have their list is 300,000."},{"startTime":251.659,"endTime":256.04,"body":"So bigger than mine and all businesses and"},{"startTime":251.659,"endTime":256.04,"body":"agencies."},{"startTime":256.04,"endTime":259.621,"body":"So I was testing out just every AI product"},{"startTime":256.04,"endTime":259.621,"body":"out there."},{"startTime":259.798,"endTime":260.458,"body":"Nice."},{"startTime":260.458,"endTime":264.319,"body":"builder, every, just all of them, all the"},{"startTime":260.458,"endTime":264.319,"body":"ones that have big promises, like I think"},{"startTime":264.319,"endTime":269.96,"body":"I tested 80 in a row, and then course out,"},{"startTime":264.319,"endTime":269.96,"body":"like, there's some really good things"},{"startTime":269.96,"endTime":274.762,"body":"about it and then some limitations, so,"},{"startTime":269.96,"endTime":274.762,"body":"their sales material is really confusing,"},{"startTime":274.762,"endTime":279.343,"body":"so you're limited, they go, oh, on the pro"},{"startTime":274.762,"endTime":279.343,"body":"plan you're limited to two big courses,"},{"startTime":279.643,"endTime":282.384,"body":"and then I messaged them, yeah, you can"},{"startTime":279.643,"endTime":282.384,"body":"make two big courses a month, I was like,"},{"startTime":282.384,"endTime":285.544,"body":"that's a huge difference in language,"},{"startTime":282.384,"endTime":285.544,"body":"right?"},{"startTime":285.685,"endTime":288.885,"body":"That's a huge difference, I was like,"},{"startTime":285.685,"endTime":288.885,"body":"that's difference between 24 year and two."},{"startTime":289.91,"endTime":295.212,"body":"Their tool, like it cuts, you know, it can"},{"startTime":289.91,"endTime":295.212,"body":"do a short lesson really well, but the"},{"startTime":295.212,"endTime":297.292,"body":"maximum size is a two hour video."},{"startTime":297.413,"endTime":299.634,"body":"And this is what I wanna dive into when we"},{"startTime":297.413,"endTime":299.634,"body":"talk, cause this is exactly what I wanna"},{"startTime":299.634,"endTime":305.156,"body":"talk about because it's so good for"},{"startTime":299.634,"endTime":305.156,"body":"beginners because of what it can do."},{"startTime":305.636,"endTime":308.857,"body":"But I think you're after a different part"},{"startTime":305.636,"endTime":308.857,"body":"of the market."},{"startTime":308.857,"endTime":310.418,"body":"And so let's just dive into it, okay?"},{"startTime":310.418,"endTime":313.059,"body":"Cause I wanna, that's one of the things"},{"startTime":310.418,"endTime":313.059,"body":"we'll talk about."},{"startTime":313.059,"endTime":314.8,"body":"Okay, ready to go into it?"},{"startTime":314.8,"endTime":316.34,"body":"All right, awesome."},{"startTime":316.34,"endTime":318.041,"body":"I'll do the intro and then I'll ask a"},{"startTime":316.34,"endTime":318.041,"body":"question."},{"startTime":318.041,"endTime":319.381,"body":"We'll dive right into it."},{"startTime":322.402,"endTime":326.463,"body":"Can you build your entire new course using"},{"startTime":322.402,"endTime":326.463,"body":"AI?"},{"startTime":326.463,"endTime":331.306,"body":"We're gonna find out today with our"},{"startTime":326.463,"endTime":331.306,"body":"special guest, Alessio Peroni, and I'm so"},{"startTime":331.306,"endTime":334.607,"body":"excited to have him here on today's"},{"startTime":331.306,"endTime":334.607,"body":"episode of the Artificial Intelligence"},{"startTime":334.607,"endTime":336.488,"body":"Podcast."},{"startTime":336.488,"endTime":338.429,"body":"Now, I'm really excited about your tech."},{"startTime":338.429,"endTime":341.11,"body":"I was checking it out last month, and I"},{"startTime":338.429,"endTime":341.11,"body":"have really high hopes."},{"startTime":341.11,"endTime":345.792,"body":"It's a very interesting space for me, but"},{"startTime":341.11,"endTime":345.792,"body":"I would love to start, before we get into"},{"startTime":345.792,"endTime":349.493,"body":"all the tech, to give people a sense of"},{"startTime":345.792,"endTime":349.493,"body":"who you are and where you started."},{"startTime":349.494,"endTime":352.856,"body":"because I believe you started out working"},{"startTime":349.494,"endTime":352.856,"body":"for some really big companies."},{"startTime":352.937,"endTime":355.719,"body":"You came from product creation as opposed"},{"startTime":352.937,"endTime":355.719,"body":"to coming from AI."},{"startTime":355.719,"endTime":359.963,"body":"And that's what I like to hear because AI"},{"startTime":355.719,"endTime":359.963,"body":"people are so bad at onboarding."},{"startTime":359.963,"endTime":362.745,"body":"So tell us a little bit about your journey"},{"startTime":359.963,"endTime":362.745,"body":"and kind of what brought you to the world"},{"startTime":362.745,"endTime":363.585,"body":"of AI."},{"startTime":363.796,"endTime":364.576,"body":"Absolutely."},{"startTime":364.576,"endTime":368.557,"body":"So I've been in the online education"},{"startTime":364.576,"endTime":368.557,"body":"industry for the past decade."},{"startTime":368.777,"endTime":373.658,"body":"And I started my journey joining"},{"startTime":368.777,"endTime":373.658,"body":"Mindvalley, which is probably one of the"},{"startTime":373.658,"endTime":378.079,"body":"biggest online education personal growth"},{"startTime":373.658,"endTime":378.079,"body":"platform in the world."},{"startTime":378.42,"endTime":383.581,"body":"And I moved to Malaysia, yeah, about a"},{"startTime":378.42,"endTime":383.581,"body":"decade ago, spent five years in Malaysia."},{"startTime":383.581,"endTime":387.562,"body":"And that's where I started, as you say,"},{"startTime":383.581,"endTime":387.562,"body":"focusing a lot on the product, focusing a"},{"startTime":387.562,"endTime":389.863,"body":"lot also on the marketing."},{"startTime":389.863,"endTime":393.163,"body":"I used to be the chief marketing officer"},{"startTime":389.863,"endTime":393.163,"body":"there at Mindvalley."},{"startTime":393.348,"endTime":397.711,"body":"And a huge part of what I was doing was"},{"startTime":393.348,"endTime":397.711,"body":"building funders, building marketing,"},{"startTime":397.711,"endTime":403.316,"body":"building social media marketing, building"},{"startTime":397.711,"endTime":403.316,"body":"all different things that we did to scale"},{"startTime":403.316,"endTime":403.976,"body":"the company."},{"startTime":403.976,"endTime":409.941,"body":"Like when I was chief marketing officer"},{"startTime":403.976,"endTime":409.941,"body":"there, we scaled the company from 25 to"},{"startTime":409.941,"endTime":412.102,"body":"$75 million a year."},{"startTime":413.384,"endTime":420.289,"body":"I think we had about 30 million followers"},{"startTime":413.384,"endTime":420.289,"body":"on social media and we had probably"},{"startTime":420.289,"endTime":423.171,"body":"hundreds of thousands of students every"},{"startTime":420.289,"endTime":423.171,"body":"single year."},{"startTime":423.24,"endTime":424.16,"body":"on our platform."},{"startTime":424.16,"endTime":429.702,"body":"So that was definitely one of the most"},{"startTime":424.16,"endTime":429.702,"body":"amazing experience I've ever done."},{"startTime":429.702,"endTime":434.784,"body":"And it was exciting to learn online"},{"startTime":429.702,"endTime":434.784,"body":"education directly there, working with"},{"startTime":434.784,"endTime":438.306,"body":"some of the biggest minds in the world."},{"startTime":438.306,"endTime":443.828,"body":"And then in 2020, I left my valley to"},{"startTime":438.306,"endTime":443.828,"body":"start my own agency, which is named Scale"},{"startTime":443.828,"endTime":444.888,"body":"for Impact."},{"startTime":444.988,"endTime":449.85,"body":"And right now in the agency, we work with"},{"startTime":444.988,"endTime":449.85,"body":"some of the biggest names in the industry."},{"startTime":449.85,"endTime":453.071,"body":"So we do marketing advertising."},{"startTime":453.168,"endTime":458.251,"body":"We do funnels for people like Tony"},{"startTime":453.168,"endTime":458.251,"body":"Robbins."},{"startTime":458.251,"endTime":460.493,"body":"We worked with Jordan Peterson in the"},{"startTime":458.251,"endTime":460.493,"body":"past."},{"startTime":460.493,"endTime":465.697,"body":"We worked with Marissa Peer, Ben"},{"startTime":460.493,"endTime":465.697,"body":"Greenfield, Mike Valle, founder.com and"},{"startTime":465.697,"endTime":467.078,"body":"many, many more."},{"startTime":467.078,"endTime":474.423,"body":"So yeah, for the last 10 years, I've had"},{"startTime":467.078,"endTime":474.423,"body":"the opportunity to be part of so many"},{"startTime":474.423,"endTime":478.946,"body":"million dollar launches, to launch a lot"},{"startTime":474.423,"endTime":478.946,"body":"of them, to create incredible things."},{"startTime":479.086,"endTime":480.867,"body":"And obviously when AI came along."},{"startTime":481.632,"endTime":488.495,"body":"My major point was, okay, what can I do"},{"startTime":481.632,"endTime":488.495,"body":"exactly with this AI to help my work?"},{"startTime":488.896,"endTime":492.478,"body":"And frankly, for the first couple of"},{"startTime":488.896,"endTime":492.478,"body":"months, I was just like, I don't think"},{"startTime":492.478,"endTime":493.678,"body":"that this is good."},{"startTime":494.359,"endTime":498.541,"body":"I don't think that AI is going to solve or"},{"startTime":494.359,"endTime":498.541,"body":"help anything."},{"startTime":499.322,"endTime":504.425,"body":"But when I started getting a bit deeper"},{"startTime":499.322,"endTime":504.425,"body":"into that, into prompting, into working in"},{"startTime":504.425,"endTime":509.607,"body":"a whole different way, I understood the"},{"startTime":504.425,"endTime":509.607,"body":"power that AI has."},{"startTime":509.748,"endTime":514.252,"body":"And especially I remember one weekend, I"},{"startTime":509.748,"endTime":514.252,"body":"think it was last January, I set myself"},{"startTime":514.252,"endTime":519.016,"body":"out a little challenge, which was like,"},{"startTime":514.252,"endTime":519.016,"body":"can I replicate one funnel that we just"},{"startTime":519.016,"endTime":521.758,"body":"created with our top talent in my agency?"},{"startTime":521.819,"endTime":525.101,"body":"Can I replicate all of these just with AI?"},{"startTime":525.722,"endTime":530.187,"body":"And I spent the entire weekend prompting,"},{"startTime":525.722,"endTime":530.187,"body":"figuring out different things till when I"},{"startTime":530.187,"endTime":534.891,"body":"figured out, well, I actually can do"},{"startTime":530.187,"endTime":534.891,"body":"something that's pretty much 60, 70%"},{"startTime":534.891,"endTime":535.511,"body":"there."},{"startTime":536.516,"endTime":542.099,"body":"And from there it started this challenge"},{"startTime":536.516,"endTime":542.099,"body":"that it then started to work in a much"},{"startTime":542.099,"endTime":547.523,"body":"deeper way, which is where we decided to"},{"startTime":542.099,"endTime":547.523,"body":"then create our own software to automate a"},{"startTime":547.523,"endTime":550.024,"body":"lot of the things that we are doing in the"},{"startTime":547.523,"endTime":550.024,"body":"agency."},{"startTime":550.044,"endTime":555.187,"body":"And then this went to all different levels"},{"startTime":550.044,"endTime":555.187,"body":"and that's what today is OnlineCourses.ai."},{"startTime":557.477,"endTime":559.959,"body":"Now, it's a very interesting journey."},{"startTime":559.959,"endTime":561.36,"body":"I've been testing a lot of software."},{"startTime":561.36,"endTime":564.503,"body":"A big part of what I do is I test 10 to 20"},{"startTime":561.36,"endTime":564.503,"body":"tools every week."},{"startTime":564.503,"endTime":568.966,"body":"I shoot tons of review videos because I'm"},{"startTime":564.503,"endTime":568.966,"body":"constantly looking for tools that are"},{"startTime":568.966,"endTime":574.251,"body":"actually helpful because so many tools out"},{"startTime":568.966,"endTime":574.251,"body":"there, they're just reskins of chat GPT or"},{"startTime":574.251,"endTime":577.934,"body":"they're not really using an AI or they're"},{"startTime":574.251,"endTime":577.934,"body":"very limited or they're not actually"},{"startTime":577.934,"endTime":578.814,"body":"useful."},{"startTime":578.995,"endTime":582.517,"body":"And the biggest challenge, which you"},{"startTime":578.995,"endTime":582.517,"body":"mentioned, which is really good, is that"},{"startTime":582.894,"endTime":584.994,"body":"Most AIs have terrible onboarding."},{"startTime":584.994,"endTime":586.174,"body":"ChatGBT, terrible."},{"startTime":586.174,"endTime":587.815,"body":"Perplexity, terrible."},{"startTime":588.175,"endTime":589.055,"body":"Clawed, terrible."},{"startTime":589.055,"endTime":593.257,"body":"They all just have a blank page, which is"},{"startTime":589.055,"endTime":593.257,"body":"literally the worst onboarding I've ever"},{"startTime":593.257,"endTime":597.578,"body":"seen, which is exactly why people just"},{"startTime":593.257,"endTime":597.578,"body":"like you, you come in and you go, wow,"},{"startTime":597.578,"endTime":602.019,"body":"this doesn't work at all because there's"},{"startTime":597.578,"endTime":602.019,"body":"no manual, there's no instructions,"},{"startTime":602.019,"endTime":606.62,"body":"there's no explanation of what prompting"},{"startTime":602.019,"endTime":606.62,"body":"means, there's no anything."},{"startTime":606.62,"endTime":607.881,"body":"And they all do it, right?"},{"startTime":607.881,"endTime":611.001,"body":"They all are like in a race to say, let's"},{"startTime":607.881,"endTime":611.001,"body":"make it."},{"startTime":611.082,"endTime":612.202,"body":"as technical as possible."},{"startTime":612.202,"endTime":616.645,"body":"So my very first operating system was DOS"},{"startTime":612.202,"endTime":616.645,"body":"in the 1980s, which was just a text"},{"startTime":616.645,"endTime":617.686,"body":"prompt, right?"},{"startTime":617.686,"endTime":619.567,"body":"And I feel like we've gone back to that."},{"startTime":619.807,"endTime":623.75,"body":"We've actually reverted all the way back"},{"startTime":619.807,"endTime":623.75,"body":"to pre-Windows, right, Windows is a"},{"startTime":623.75,"endTime":626.412,"body":"revelation, because it was like, what if I"},{"startTime":623.75,"endTime":626.412,"body":"could click on stuff with the mouse"},{"startTime":626.412,"endTime":630.935,"body":"instead of having to remember CD for"},{"startTime":626.412,"endTime":630.935,"body":"change directory and RD for reverse, all"},{"startTime":630.935,"endTime":632.976,"body":"these things and dot, dot for go back one"},{"startTime":630.935,"endTime":632.976,"body":"directory."},{"startTime":632.976,"endTime":635.778,"body":"So we had to learn all this little coding"},{"startTime":632.976,"endTime":635.778,"body":"language."},{"startTime":635.778,"endTime":640.061,"body":"And so I've been realizing lately that"},{"startTime":635.778,"endTime":640.061,"body":"there's a really steep learning curve with"},{"startTime":640.061,"endTime":640.901,"body":"AIs."},{"startTime":641.11,"endTime":646.365,"body":"So having been through that yourself, how"},{"startTime":641.11,"endTime":646.365,"body":"do you kind of solve that for people that"},{"startTime":646.365,"endTime":648.19,"body":"kind of come into your world?"},{"startTime":648.19,"endTime":649.813,"body":"Because that's the first hurdle."},{"startTime":650.072,"endTime":650.632,"body":"100%."},{"startTime":651.592,"endTime":657.355,"body":"So let's say this, that the number one"},{"startTime":651.592,"endTime":657.355,"body":"idea that I had with OnlineCourses.ai was"},{"startTime":657.355,"endTime":660.636,"body":"to create a one-stop shop for course"},{"startTime":657.355,"endTime":660.636,"body":"creators."},{"startTime":660.896,"endTime":664.878,"body":"So if I'm a course creator, most likely"},{"startTime":660.896,"endTime":664.878,"body":"I'm an expert in something."},{"startTime":664.878,"endTime":668.639,"body":"Maybe I'm an expert in therapy."},{"startTime":668.639,"endTime":670.42,"body":"Maybe I'm an expert in cooking."},{"startTime":670.42,"endTime":671.361,"body":"Maybe I'm an expert."},{"startTime":671.361,"endTime":676.323,"body":"Definitely I'm not an expert in marketing,"},{"startTime":671.361,"endTime":676.323,"body":"in course creation, in social media, in"},{"startTime":676.323,"endTime":678.743,"body":"copywriting, in any of this, right?"},{"startTime":678.772,"endTime":684.757,"body":"So we try to create an experience that"},{"startTime":678.772,"endTime":684.757,"body":"would allow any expert to actually be able"},{"startTime":684.757,"endTime":688.219,"body":"to create something without any major"},{"startTime":684.757,"endTime":688.219,"body":"prompting."},{"startTime":688.3,"endTime":690.582,"body":"So the entire idea is pretty simple."},{"startTime":690.582,"endTime":694.945,"body":"And I'll tell you also a bit the story of"},{"startTime":690.582,"endTime":694.945,"body":"how I created this."},{"startTime":695.226,"endTime":700.731,"body":"I actually took what exactly is our"},{"startTime":695.226,"endTime":700.731,"body":"onboarding inside our agency, where we"},{"startTime":700.731,"endTime":706.415,"body":"actually guide our clients from their idea"},{"startTime":700.731,"endTime":706.415,"body":"to actually making things happen."},{"startTime":706.504,"endTime":709.624,"body":"And I sort of created the same thing with"},{"startTime":706.504,"endTime":709.624,"body":"AI."},{"startTime":709.904,"endTime":714.946,"body":"So the entire idea is in the beginning, we"},{"startTime":709.904,"endTime":714.946,"body":"want obviously to get to know a lot more"},{"startTime":714.946,"endTime":718.847,"body":"about the product, want to get to know"},{"startTime":714.946,"endTime":718.847,"body":"about the author, want to get to know"},{"startTime":718.847,"endTime":720.767,"body":"about their style."},{"startTime":720.767,"endTime":724.949,"body":"So the way in which they write, the way in"},{"startTime":720.767,"endTime":724.949,"body":"which the type of customer that they"},{"startTime":724.949,"endTime":726.489,"body":"target and everything."},{"startTime":726.489,"endTime":728.97,"body":"So the entire onboarding goes exactly in"},{"startTime":726.489,"endTime":728.97,"body":"this way."},{"startTime":728.97,"endTime":733.091,"body":"It's a series of questions that for all"},{"startTime":728.97,"endTime":733.091,"body":"the different output that you want to"},{"startTime":733.091,"endTime":736.231,"body":"create will guide you exactly through that"},{"startTime":733.091,"endTime":736.231,"body":"journey."},{"startTime":736.704,"endTime":742.627,"body":"And the incredible things that I believe"},{"startTime":736.704,"endTime":742.627,"body":"that why what Online Courses.ai creates is"},{"startTime":742.627,"endTime":749.271,"body":"superior from everything else is that the"},{"startTime":742.627,"endTime":749.271,"body":"key is about figuring out very deeply"},{"startTime":749.292,"endTime":753.254,"body":"what's the customer that you're talking to"},{"startTime":749.292,"endTime":753.254,"body":"and who are you in terms of your own"},{"startTime":753.254,"endTime":754.775,"body":"style."},{"startTime":754.775,"endTime":759.038,"body":"And once you're able to get these two"},{"startTime":754.775,"endTime":759.038,"body":"things together and apply it in all the"},{"startTime":759.038,"endTime":761.919,"body":"different things you're creating from your"},{"startTime":759.038,"endTime":761.919,"body":"social media to..."},{"startTime":762.748,"endTime":766.691,"body":"your course, to your funnel, your webinar,"},{"startTime":762.748,"endTime":766.691,"body":"your challenge, or whatever you're"},{"startTime":766.691,"endTime":769.573,"body":"creating, this is a real game changer."},{"startTime":770.114,"endTime":775.258,"body":"Because the uniqueness of the output that"},{"startTime":770.114,"endTime":775.258,"body":"you generate is really incredible."},{"startTime":775.258,"endTime":779.081,"body":"It's really something that it's very"},{"startTime":775.258,"endTime":779.081,"body":"difficult to get from anything else out"},{"startTime":779.081,"endTime":780.282,"body":"there."},{"startTime":780.282,"endTime":783.805,"body":"And on top of that, AI is incredible."},{"startTime":783.805,"endTime":788.229,"body":"I'm sure you have seen so many platform"},{"startTime":783.805,"endTime":788.229,"body":"and you know the power of AI and how cool"},{"startTime":788.229,"endTime":789.169,"body":"is that."},{"startTime":789.97,"endTime":791.891,"body":"But obviously AI is very general."},{"startTime":792.288,"endTime":796.93,"body":"So if you go to AI and ask, if you go to"},{"startTime":792.288,"endTime":796.93,"body":"chargegbt and ask, try me an headline,"},{"startTime":797.21,"endTime":798.591,"body":"you've read something that's very poor."},{"startTime":798.591,"endTime":799.612,"body":"We all know it, right?"},{"startTime":799.612,"endTime":803.133,"body":"Like if you are a copywriter, you know"},{"startTime":799.612,"endTime":803.133,"body":"that that's not really useful."},{"startTime":803.294,"endTime":808.076,"body":"So what has been really important for us"},{"startTime":803.294,"endTime":808.076,"body":"has been combining all those onboarding"},{"startTime":808.076,"endTime":814.66,"body":"and inputs that we get from the user"},{"startTime":808.076,"endTime":814.66,"body":"together with our own marketing SOPs."},{"startTime":815.06,"endTime":820.083,"body":"So that the final output that it gets is"},{"startTime":815.06,"endTime":820.083,"body":"something that's very specific and it's"},{"startTime":820.083,"endTime":820.703,"body":"very good."},{"startTime":820.703,"endTime":821.383,"body":"And it's"},{"startTime":821.584,"endTime":826.326,"body":"I would say 80% of what we would normally"},{"startTime":821.584,"endTime":826.326,"body":"use, we would normally create inside our"},{"startTime":826.326,"endTime":827.406,"body":"own agency."},{"startTime":828.206,"endTime":833.008,"body":"And this to me is very interesting because"},{"startTime":828.206,"endTime":833.008,"body":"my final goal with this platform is"},{"startTime":833.008,"endTime":837.43,"body":"literally to democratize access to online"},{"startTime":833.008,"endTime":837.43,"body":"education."},{"startTime":837.57,"endTime":841.572,"body":"Like so many incredible talents right now"},{"startTime":837.57,"endTime":841.572,"body":"are not entering because I don't know how"},{"startTime":841.572,"endTime":844.093,"body":"to market, I don't know how to build a"},{"startTime":841.572,"endTime":844.093,"body":"funnel, I don't know how to build a"},{"startTime":844.093,"endTime":844.913,"body":"course."},{"startTime":844.913,"endTime":848.935,"body":"And we want to make it in a way that"},{"startTime":844.913,"endTime":848.935,"body":"actually everyone would be able to join"},{"startTime":848.935,"endTime":851.244,"body":"this and to create something incredible."},{"startTime":851.244,"endTime":852.667,"body":"Thanks a lot, platform."},{"startTime":855.578,"endTime":858.479,"body":"One of the things I've noticed, because"},{"startTime":855.578,"endTime":858.479,"body":"I've been testing a lot of website"},{"startTime":858.479,"endTime":863.161,"body":"builders and AI page builders lately, is"},{"startTime":858.479,"endTime":863.161,"body":"that there's kind of three categories."},{"startTime":863.161,"endTime":866.222,"body":"The first category is they don't have AI,"},{"startTime":863.161,"endTime":866.222,"body":"they're faking it."},{"startTime":866.223,"endTime":868.884,"body":"There's a couple that do that and it's"},{"startTime":866.223,"endTime":868.884,"body":"like, there's no point."},{"startTime":868.884,"endTime":870.244,"body":"They just make you choose from menus."},{"startTime":870.244,"endTime":872.325,"body":"You don't enter any actual text."},{"startTime":872.345,"endTime":874.726,"body":"So I could tell right away and I was like,"},{"startTime":872.345,"endTime":874.726,"body":"oh, they're just tricking people."},{"startTime":874.726,"endTime":875.767,"body":"That's a shame."},{"startTime":875.807,"endTime":881.289,"body":"The second category is they're super"},{"startTime":875.807,"endTime":881.289,"body":"limited as in they just have three"},{"startTime":881.289,"endTime":882.349,"body":"templates."},{"startTime":882.37,"endTime":885.392,"body":"So a lot of these website builders, they"},{"startTime":882.37,"endTime":885.392,"body":"have three templates and they have you"},{"startTime":885.392,"endTime":888.615,"body":"fill in some questions and then they're"},{"startTime":885.392,"endTime":888.615,"body":"really just filling the text and then you"},{"startTime":888.615,"endTime":892.177,"body":"have three templates to choose from, but"},{"startTime":888.615,"endTime":892.177,"body":"it's always the same three designs."},{"startTime":892.318,"endTime":896.701,"body":"So one of the biggest fears people have is"},{"startTime":892.318,"endTime":896.701,"body":"like, oh, I don't want my website to look"},{"startTime":896.701,"endTime":897.502,"body":"like everyone else's."},{"startTime":897.502,"endTime":900.685,"body":"Like I know if I go to a restaurant with"},{"startTime":897.502,"endTime":900.685,"body":"my wife and we see another woman in the"},{"startTime":900.685,"endTime":903.547,"body":"same dress, it's gonna be a thing, right?"},{"startTime":903.547,"endTime":905.389,"body":"It's like the last thing she wants to see."},{"startTime":905.389,"endTime":906.669,"body":"And in the same way,"},{"startTime":907.094,"endTime":910.535,"body":"There's this balance of people like, oh, I"},{"startTime":907.094,"endTime":910.535,"body":"want a template that works, but I don't"},{"startTime":910.535,"endTime":911.876,"body":"want to look exactly like everyone else."},{"startTime":911.876,"endTime":913.996,"body":"I don't want to look like..."},{"startTime":915.357,"endTime":916.738,"body":"And there's that little bit of a fear."},{"startTime":916.738,"endTime":921.78,"body":"So how do you kind of handle that issue of"},{"startTime":916.738,"endTime":921.78,"body":"creating a unique design, but also it"},{"startTime":921.78,"endTime":924.761,"body":"still converts, which is the biggest"},{"startTime":921.78,"endTime":924.761,"body":"challenge."},{"startTime":924.788,"endTime":927.209,"body":"Yeah, I think that that's a very great"},{"startTime":924.788,"endTime":927.209,"body":"point."},{"startTime":927.209,"endTime":933.292,"body":"So at the moment, obviously what we do is"},{"startTime":927.209,"endTime":933.292,"body":"that we focus on a major template."},{"startTime":933.292,"endTime":937.434,"body":"We focus on a template that we've been"},{"startTime":933.292,"endTime":937.434,"body":"testing out through different clients."},{"startTime":937.514,"endTime":941.757,"body":"And that's kind of the SOP, the standard"},{"startTime":937.514,"endTime":941.757,"body":"operating procedure that we know that"},{"startTime":941.757,"endTime":945.478,"body":"convert and will generate something that's"},{"startTime":941.757,"endTime":945.478,"body":"very high quality on that."},{"startTime":945.599,"endTime":951.502,"body":"At the same time, every person that sign"},{"startTime":945.599,"endTime":951.502,"body":"up through our own platform, they also get"},{"startTime":951.502,"endTime":954.663,"body":"a few different templates for a few"},{"startTime":951.502,"endTime":954.663,"body":"different platforms."},{"startTime":954.92,"endTime":959.203,"body":"Now, what you will see in a lot of AI"},{"startTime":954.92,"endTime":959.203,"body":"platform out there is that they try to"},{"startTime":959.203,"endTime":962.166,"body":"create everything inside, right?"},{"startTime":962.166,"endTime":965.188,"body":"They try to create their own page builder,"},{"startTime":962.166,"endTime":965.188,"body":"they try to create everything, and then"},{"startTime":965.188,"endTime":967.21,"body":"you can launch the course directly there."},{"startTime":967.31,"endTime":972.634,"body":"Now, in my experience, this is kind of"},{"startTime":967.31,"endTime":972.634,"body":"very difficult for most of all the users,"},{"startTime":972.634,"endTime":976.638,"body":"because most of all the people that are"},{"startTime":972.634,"endTime":976.638,"body":"already in online course creation, they"},{"startTime":976.638,"endTime":980.962,"body":"might already have Quick Funnels, they"},{"startTime":976.638,"endTime":980.962,"body":"might already have GoaLevel, they might"},{"startTime":980.962,"endTime":983.683,"body":"already have WordPress, they might already"},{"startTime":980.962,"endTime":983.683,"body":"have their own thing."},{"startTime":983.752,"endTime":989.253,"body":"So I don't want to create something where"},{"startTime":983.752,"endTime":989.253,"body":"I compete against ClickFunnels or Kajabi"},{"startTime":989.253,"endTime":990.513,"body":"or whatever."},{"startTime":990.513,"endTime":994.454,"body":"I actually want to create something that"},{"startTime":990.513,"endTime":994.454,"body":"every user from every platform could"},{"startTime":994.454,"endTime":995.975,"body":"actually take and use."},{"startTime":996.055,"endTime":1001.096,"body":"So what we're actually doing is that we"},{"startTime":996.055,"endTime":1001.096,"body":"are creating an entire template, an entire"},{"startTime":1001.096,"endTime":1003.917,"body":"output based on the templates that"},{"startTime":1001.096,"endTime":1003.917,"body":"convert."},{"startTime":1003.917,"endTime":1009.058,"body":"But at the same time, every single person"},{"startTime":1003.917,"endTime":1009.058,"body":"that joined the platform have access to"},{"startTime":1009.058,"endTime":1009.879,"body":"Goi level."},{"startTime":1009.879,"endTime":1013.439,"body":"If they want to use it, it's already for"},{"startTime":1009.879,"endTime":1013.439,"body":"free inside our own platform."},{"startTime":1013.564,"endTime":1017.947,"body":"And then if they want to use any other"},{"startTime":1013.564,"endTime":1017.947,"body":"platform, we have templates for each one"},{"startTime":1017.947,"endTime":1018.727,"body":"of them."},{"startTime":1018.747,"endTime":1020.469,"body":"So use ClickFunnels, no problem."},{"startTime":1020.469,"endTime":1024.672,"body":"You can take these templates, apply the"},{"startTime":1020.469,"endTime":1024.672,"body":"same output that you just created, go and"},{"startTime":1024.672,"endTime":1026.213,"body":"create it in your own thing."},{"startTime":1026.373,"endTime":1031.717,"body":"So we focus a lot more on delivering"},{"startTime":1026.373,"endTime":1031.717,"body":"something that's flexible, because that's"},{"startTime":1031.717,"endTime":1037.161,"body":"what we observe in the industry, how user"},{"startTime":1031.717,"endTime":1037.161,"body":"actually work, rather than create"},{"startTime":1037.161,"endTime":1040.396,"body":"something on our own and forcing people to"},{"startTime":1037.161,"endTime":1040.396,"body":"move platform."},{"startTime":1040.396,"endTime":1044.318,"body":"because we know that it's one of the most"},{"startTime":1040.396,"endTime":1044.318,"body":"difficult things a course creator wants."},{"startTime":1044.318,"endTime":1048.021,"body":"The first thing that every course creator"},{"startTime":1044.318,"endTime":1048.021,"body":"asks me is, oh my God, do I have to"},{"startTime":1048.021,"endTime":1050.843,"body":"migrate from ClickFunnels to here?"},{"startTime":1050.843,"endTime":1051.924,"body":"Absolutely not."},{"startTime":1051.924,"endTime":1055.986,"body":"We want to make sure that you can use the"},{"startTime":1051.924,"endTime":1055.986,"body":"tool that you already love, but just take"},{"startTime":1055.986,"endTime":1058.047,"body":"them to the next level thanks to AI."},{"startTime":1060.258,"endTime":1062.619,"body":"Yeah, that is definitely one of the"},{"startTime":1060.258,"endTime":1062.619,"body":"questions on my list because I've been"},{"startTime":1062.619,"endTime":1066.682,"body":"through some migrations and it's always a"},{"startTime":1062.619,"endTime":1066.682,"body":"nightmare."},{"startTime":1066.682,"endTime":1068.123,"body":"Something always gets lost."},{"startTime":1068.123,"endTime":1070.225,"body":"Every time I'm migrating, a shopping cart."},{"startTime":1070.385,"endTime":1077.03,"body":"So I've tested and had a really good"},{"startTime":1070.385,"endTime":1077.03,"body":"experience with a competitor who's much"},{"startTime":1077.37,"endTime":1080.813,"body":"smaller in scope in what they're offering,"},{"startTime":1077.37,"endTime":1080.813,"body":"which is, and it's very simple."},{"startTime":1080.813,"endTime":1081.553,"body":"Here's what they do."},{"startTime":1081.553,"endTime":1087.397,"body":"You upload a video and they turn it into"},{"startTime":1081.553,"endTime":1087.397,"body":"written lessons with quizzes and..."},{"startTime":1088.222,"endTime":1093.946,"body":"really was impressed, but the maximum size"},{"startTime":1088.222,"endTime":1093.946,"body":"of a course, and this is the limitation,"},{"startTime":1093.946,"endTime":1095.307,"body":"they're so good for a mini course."},{"startTime":1095.307,"endTime":1097.088,"body":"It's like the best mini course tool I've"},{"startTime":1095.307,"endTime":1097.088,"body":"ever seen."},{"startTime":1097.088,"endTime":1101.652,"body":"However, if I have a, the maximum video"},{"startTime":1097.088,"endTime":1101.652,"body":"size for a big course, they have, they"},{"startTime":1101.652,"endTime":1104.593,"body":"call it big course, small course, is a two"},{"startTime":1101.652,"endTime":1104.593,"body":"hour video."},{"startTime":1104.654,"endTime":1107.496,"body":"Now a lot of my courses go way beyond"},{"startTime":1104.654,"endTime":1107.496,"body":"that, right?"},{"startTime":1107.496,"endTime":1111.019,"body":"I tend to shoot courses where there are"},{"startTime":1107.496,"endTime":1111.019,"body":"multiple shorter videos, and the other"},{"startTime":1111.019,"endTime":1114.521,"body":"hurdle I had was like, oh, the quiz is"},{"startTime":1111.019,"endTime":1114.521,"body":"awesome, but it's just inside their"},{"startTime":1114.521,"endTime":1115.421,"body":"platform."},{"startTime":1115.646,"endTime":1119.088,"body":"So you're kind of locked in, which is a"},{"startTime":1115.646,"endTime":1119.088,"body":"trade off because it works really well"},{"startTime":1119.088,"endTime":1121.39,"body":"because quiz is obviously a complicated"},{"startTime":1119.088,"endTime":1121.39,"body":"functionality."},{"startTime":1121.39,"endTime":1122.25,"body":"I totally get that."},{"startTime":1122.25,"endTime":1126.373,"body":"I was like, oh, I just wish I could embed"},{"startTime":1122.25,"endTime":1126.373,"body":"the quiz in my tool that I wouldn't mind."},{"startTime":1126.713,"endTime":1129.896,"body":"And I know they're a little earlier on"},{"startTime":1126.713,"endTime":1129.896,"body":"than what you're doing, but I would love"},{"startTime":1129.896,"endTime":1134.239,"body":"to know what's your approach for the"},{"startTime":1129.896,"endTime":1134.239,"body":"actual course creation part?"},{"startTime":1134.239,"endTime":1137.061,"body":"Because that's what people really want to"},{"startTime":1134.239,"endTime":1137.061,"body":"get to first."},{"startTime":1137.061,"endTime":1139.743,"body":"Because that's where, and this is"},{"startTime":1137.061,"endTime":1139.743,"body":"something I've dealt with a lot, is a lot"},{"startTime":1139.743,"endTime":1142.064,"body":"of people think, oh, the hard part is"},{"startTime":1139.743,"endTime":1142.064,"body":"writing the book."},{"startTime":1142.064,"endTime":1144.034,"body":"I'm like, no, it's everything after you"},{"startTime":1142.064,"endTime":1144.034,"body":"write the book."},{"startTime":1144.034,"endTime":1147.635,"body":"But a lot of people think I have to make"},{"startTime":1144.034,"endTime":1147.635,"body":"the course first and then do marketing,"},{"startTime":1147.635,"endTime":1149.835,"body":"even though I know that's backwards, but"},{"startTime":1147.635,"endTime":1149.835,"body":"that's how everyone thinks."},{"startTime":1149.835,"endTime":1154.257,"body":"So tell me the process with your system"},{"startTime":1149.835,"endTime":1154.257,"body":"for actually creating a course."},{"startTime":1154.257,"endTime":1157.117,"body":"What do I provide?"},{"startTime":1157.337,"endTime":1158.498,"body":"And then it goes into the course."},{"startTime":1158.498,"endTime":1162.459,"body":"Like for someone like me who I record a"},{"startTime":1158.498,"endTime":1162.459,"body":"bunch of videos in advance, the hard part"},{"startTime":1162.459,"endTime":1165.1,"body":"for me is actually then I have to create"},{"startTime":1162.459,"endTime":1165.1,"body":"the description of the lesson, I have to"},{"startTime":1165.1,"endTime":1167.36,"body":"create a worksheet for each lesson,"},{"startTime":1165.1,"endTime":1167.36,"body":"creating the quizzes."},{"startTime":1167.36,"endTime":1168.621,"body":"Those are the three hurdles for me."},{"startTime":1168.621,"endTime":1170.241,"body":"I know that's unique to me."},{"startTime":1170.441,"endTime":1171.478,"body":"But tell me kind of."},{"startTime":1171.478,"endTime":1173.964,"body":"what your approach is for the course"},{"startTime":1171.478,"endTime":1173.964,"body":"creation part, because the marketing"},{"startTime":1173.964,"endTime":1175.266,"body":"already sounds awesome."},{"startTime":1175.368,"endTime":1175.928,"body":"Fantastic."},{"startTime":1175.928,"endTime":1181.55,"body":"So let's imagine that you're really done"},{"startTime":1175.928,"endTime":1181.55,"body":"the onboarding side of the platform."},{"startTime":1181.55,"endTime":1184.272,"body":"So you already input your own data."},{"startTime":1184.272,"endTime":1187.733,"body":"You already input how you write and so"},{"startTime":1184.272,"endTime":1187.733,"body":"that we have already the style."},{"startTime":1187.733,"endTime":1192.915,"body":"What happens is that you arrive there and"},{"startTime":1187.733,"endTime":1192.915,"body":"you in probably two, three lines just"},{"startTime":1192.915,"endTime":1195.877,"body":"describe roughly what the course is about."},{"startTime":1195.877,"endTime":1198.558,"body":"Obviously, the deeper you go, the better"},{"startTime":1195.877,"endTime":1198.558,"body":"the thing will be."},{"startTime":1198.558,"endTime":1201.119,"body":"But let's say you describe what the course"},{"startTime":1198.558,"endTime":1201.119,"body":"is about."},{"startTime":1201.119,"endTime":1202.152,"body":"Let's imagine."},{"startTime":1202.152,"endTime":1207.836,"body":"a 30-day social media marketing course"},{"startTime":1202.152,"endTime":1207.836,"body":"that will teach people how to scale their"},{"startTime":1207.836,"endTime":1213.26,"body":"own Instagram account and become a micro"},{"startTime":1207.836,"endTime":1213.26,"body":"influencer."},{"startTime":1213.58,"endTime":1217.524,"body":"Once you have something like that, the"},{"startTime":1213.58,"endTime":1217.524,"body":"first thing that we do is that we create"},{"startTime":1217.524,"endTime":1218.964,"body":"learning objectives."},{"startTime":1219.145,"endTime":1223.228,"body":"Now, this is very important because if"},{"startTime":1219.145,"endTime":1223.228,"body":"everyone has ever created a course, they"},{"startTime":1223.228,"endTime":1226.831,"body":"know that first they need to figure out,"},{"startTime":1223.228,"endTime":1226.831,"body":"okay, what are the things I wanted people"},{"startTime":1226.831,"endTime":1227.831,"body":"to learn?"},{"startTime":1227.932,"endTime":1231.094,"body":"And once you understand the learning"},{"startTime":1227.932,"endTime":1231.094,"body":"objectives, then you can move to something"},{"startTime":1231.094,"endTime":1231.835,"body":"else."},{"startTime":1231.835,"endTime":1235.458,"body":"So we create eight learning objectives for"},{"startTime":1231.835,"endTime":1235.458,"body":"each different course."},{"startTime":1235.698,"endTime":1239.902,"body":"And on each learning objective, you can"},{"startTime":1235.698,"endTime":1239.902,"body":"always modify it, obviously."},{"startTime":1239.902,"endTime":1244.065,"body":"If what the platform provides based on the"},{"startTime":1239.902,"endTime":1244.065,"body":"description isn't good enough for you, you"},{"startTime":1244.065,"endTime":1245.646,"body":"can go in and modify."},{"startTime":1245.647,"endTime":1251.832,"body":"Now, once this has been created, we move"},{"startTime":1245.647,"endTime":1251.832,"body":"into creating different models to make"},{"startTime":1251.832,"endTime":1256.556,"body":"sure that all the different learning"},{"startTime":1251.832,"endTime":1256.556,"body":"objectives will actually be created."},{"startTime":1256.556,"endTime":1258.136,"body":"So you create the different models."},{"startTime":1258.136,"endTime":1261.398,"body":"And then for each of the models, you"},{"startTime":1258.136,"endTime":1261.398,"body":"create the different lessons."},{"startTime":1261.478,"endTime":1267.161,"body":"So these are simply titles and description"},{"startTime":1261.478,"endTime":1267.161,"body":"of what the model or what the lessons will"},{"startTime":1267.161,"endTime":1268.462,"body":"actually be about."},{"startTime":1268.522,"endTime":1272.844,"body":"And you have the full power of looking"},{"startTime":1268.522,"endTime":1272.844,"body":"through each models, for each lesson, and"},{"startTime":1272.844,"endTime":1276.586,"body":"then say, this is good, this is not, I"},{"startTime":1272.844,"endTime":1276.586,"body":"wanna change this, I wanna change that."},{"startTime":1276.626,"endTime":1281.229,"body":"Now, once you are okay with that, you"},{"startTime":1276.626,"endTime":1281.229,"body":"press, and in two minutes, we create the"},{"startTime":1281.229,"endTime":1286.371,"body":"entire, basically, outline strategy and"},{"startTime":1281.229,"endTime":1286.371,"body":"script for the course."},{"startTime":1286.444,"endTime":1290.127,"body":"So what basically happened is that for"},{"startTime":1286.444,"endTime":1290.127,"body":"each of the model, you'll have a specific"},{"startTime":1290.127,"endTime":1291.487,"body":"learning objective."},{"startTime":1291.568,"endTime":1296.011,"body":"You'll have a specific quiz in order to"},{"startTime":1291.568,"endTime":1296.011,"body":"understand exactly as you were mentioning,"},{"startTime":1296.612,"endTime":1300.255,"body":"are students actually understanding what"},{"startTime":1296.612,"endTime":1300.255,"body":"they're learning or not."},{"startTime":1300.316,"endTime":1306.361,"body":"Then a feature that I absolutely adore is"},{"startTime":1300.316,"endTime":1306.361,"body":"that we are giving a community post for"},{"startTime":1306.361,"endTime":1308.022,"body":"each of the single lessons."},{"startTime":1308.022,"endTime":1311.485,"body":"Like most of all the people, they might"},{"startTime":1308.022,"endTime":1311.485,"body":"use Kajabi, they might use a Facebook"},{"startTime":1311.485,"endTime":1314.38,"body":"group, they may use whatever type of"},{"startTime":1311.485,"endTime":1314.38,"body":"community."},{"startTime":1314.38,"endTime":1318.301,"body":"They want to keep people engaged and to"},{"startTime":1314.38,"endTime":1318.301,"body":"keep the conversation going on."},{"startTime":1318.321,"endTime":1322.962,"body":"So we create a specific community post to"},{"startTime":1318.321,"endTime":1322.962,"body":"make sure that they get the specific"},{"startTime":1322.962,"endTime":1325.443,"body":"questions for each of the lessons."},{"startTime":1325.483,"endTime":1330.624,"body":"And at the same time, also we give what we"},{"startTime":1325.483,"endTime":1330.624,"body":"call a practical exercise."},{"startTime":1330.624,"endTime":1334.126,"body":"Like one of the biggest problem with"},{"startTime":1330.624,"endTime":1334.126,"body":"courses is that a lot of people want to"},{"startTime":1334.126,"endTime":1335.486,"body":"make a bit more practical."},{"startTime":1335.486,"endTime":1340.027,"body":"So we always suggest a practical exercise"},{"startTime":1335.486,"endTime":1340.027,"body":"that you can give us a homework for your"},{"startTime":1340.027,"endTime":1340.884,"body":"students."},{"startTime":1340.884,"endTime":1345.206,"body":"so that then they can actually do and put"},{"startTime":1340.884,"endTime":1345.206,"body":"in practice exactly what you're teaching."},{"startTime":1345.566,"endTime":1349.969,"body":"And then obviously, for each model and for"},{"startTime":1345.566,"endTime":1349.969,"body":"each of the lessons, you have a specific"},{"startTime":1349.969,"endTime":1354.991,"body":"script of how exactly that lesson will be."},{"startTime":1355.131,"endTime":1361.355,"body":"And also here, like what I want to be very"},{"startTime":1355.131,"endTime":1361.355,"body":"clear, I truly believe that this is like"},{"startTime":1361.355,"endTime":1361.955,"body":"80% there."},{"startTime":1361.955,"endTime":1367.098,"body":"You still need to go through the script,"},{"startTime":1361.955,"endTime":1367.098,"body":"adjust it, improve it, add something else,"},{"startTime":1367.098,"endTime":1370.124,"body":"because obviously that's your magic as an"},{"startTime":1367.098,"endTime":1370.124,"body":"expert."},{"startTime":1370.124,"endTime":1373.906,"body":"That's your magic that you go in and"},{"startTime":1370.124,"endTime":1373.906,"body":"decide and say, I wanna change this,"},{"startTime":1373.906,"endTime":1375.987,"body":"improve that, adjust that."},{"startTime":1376.868,"endTime":1382.892,"body":"But this cuts so much the entire process"},{"startTime":1376.868,"endTime":1382.892,"body":"of scripting an entire lesson from"},{"startTime":1382.892,"endTime":1383.993,"body":"beginning to end."},{"startTime":1383.993,"endTime":1387.536,"body":"And if anyone has done professionally a"},{"startTime":1383.993,"endTime":1387.536,"body":"course, they know that this is a process"},{"startTime":1387.536,"endTime":1392.599,"body":"that might take months to do and right now"},{"startTime":1387.536,"endTime":1392.599,"body":"you have a very amazing first draft that"},{"startTime":1392.599,"endTime":1399.043,"body":"bring 80% there through which then you can"},{"startTime":1392.599,"endTime":1399.043,"body":"go tweak, adjust and then do the rest."},{"startTime":1399.248,"endTime":1402.229,"body":"And that's exactly kind of what we want to"},{"startTime":1399.248,"endTime":1402.229,"body":"do."},{"startTime":1403.331,"endTime":1408.114,"body":"There is also the opportunity that we were"},{"startTime":1403.331,"endTime":1408.114,"body":"having of, okay, let's take these scripts"},{"startTime":1408.114,"endTime":1411.197,"body":"and then let's integrate it with some"},{"startTime":1408.114,"endTime":1411.197,"body":"video platform."},{"startTime":1411.197,"endTime":1415.28,"body":"And then let's actually create that"},{"startTime":1411.197,"endTime":1415.28,"body":"actually the video from some avatar."},{"startTime":1415.28,"endTime":1416.3,"body":"We don't want to do that."},{"startTime":1416.3,"endTime":1420.644,"body":"Like I don't want someone to create an"},{"startTime":1416.3,"endTime":1420.644,"body":"automated course like that."},{"startTime":1420.644,"endTime":1426.087,"body":"I want to empower actual experts to then"},{"startTime":1420.644,"endTime":1426.087,"body":"take this idea to the next level."},{"startTime":1426.156,"endTime":1429.85,"body":"thanks to our first create and our first"},{"startTime":1426.156,"endTime":1429.85,"body":"draft that's been done there."},{"startTime":1429.85,"endTime":1432.418,"body":"That's a lot more where we're coming in."},{"startTime":1434.036,"endTime":1439.802,"body":"Okay, so it sounds like the process, if I"},{"startTime":1434.036,"endTime":1439.802,"body":"understand it right, is actually creating"},{"startTime":1439.802,"endTime":1443.725,"body":"the plan for the course, creating the"},{"startTime":1439.802,"endTime":1443.725,"body":"text, and then you go and make the videos"},{"startTime":1443.725,"endTime":1447.769,"body":"after working with your software, which is"},{"startTime":1443.725,"endTime":1447.769,"body":"the exact opposite direction of the other"},{"startTime":1447.769,"endTime":1448.009,"body":"tool."},{"startTime":1448.009,"endTime":1448.529,"body":"So it's really cool."},{"startTime":1448.529,"endTime":1450.251,"body":"You're doing something completely"},{"startTime":1448.529,"endTime":1450.251,"body":"different."},{"startTime":1450.251,"endTime":1453.453,"body":"But let's say I'm coming in and I'm going,"},{"startTime":1450.251,"endTime":1453.453,"body":"oh, I want to..."},{"startTime":1453.554,"endTime":1454.575,"body":"update my courses."},{"startTime":1454.575,"endTime":1459.343,"body":"Can I take existing videos and bring them"},{"startTime":1454.575,"endTime":1459.343,"body":"in and then your tool can use those to"},{"startTime":1459.343,"endTime":1461.286,"body":"create lessons or doesn't work that way?"},{"startTime":1461.644,"endTime":1462.524,"body":"At the moment, no."},{"startTime":1462.524,"endTime":1468.471,"body":"At the moment, we didn't provide an input"},{"startTime":1462.524,"endTime":1468.471,"body":"opportunity."},{"startTime":1468.471,"endTime":1472.735,"body":"It's something that we're working on in a"},{"startTime":1468.471,"endTime":1472.735,"body":"few different directions."},{"startTime":1472.735,"endTime":1475.258,"body":"Because this sometimes is useful."},{"startTime":1475.258,"endTime":1476.138,"body":"You mentioned the course."},{"startTime":1476.138,"endTime":1478.14,"body":"It's useful also for a sales page."},{"startTime":1478.14,"endTime":1480.963,"body":"Maybe you already have a link to a sales"},{"startTime":1478.14,"endTime":1480.963,"body":"page that you want to input in the"},{"startTime":1480.963,"endTime":1485.467,"body":"platform, and then ask, how should I"},{"startTime":1480.963,"endTime":1485.467,"body":"change and improve my sales page, right?"},{"startTime":1485.6,"endTime":1489.465,"body":"So at the moment we didn't provide yet"},{"startTime":1485.6,"endTime":1489.465,"body":"these functionalities, but something that"},{"startTime":1489.465,"endTime":1492.769,"body":"we're working on for the next month and"},{"startTime":1489.465,"endTime":1492.769,"body":"it's in the pipeline."},{"startTime":1492.769,"endTime":1497.395,"body":"It's definitely something that a lot of"},{"startTime":1492.769,"endTime":1497.395,"body":"users are actually asking exactly this."},{"startTime":1499.978,"endTime":1501.478,"body":"Yeah, it's kind of hard."},{"startTime":1501.498,"endTime":1503.579,"body":"It's kind of hard to make something that"},{"startTime":1501.498,"endTime":1503.579,"body":"pleases everyone."},{"startTime":1503.579,"endTime":1504.84,"body":"That's one of the big challenges."},{"startTime":1504.84,"endTime":1509.482,"body":"So I completely understand that once you"},{"startTime":1504.84,"endTime":1509.482,"body":"start adding features for every single"},{"startTime":1509.482,"endTime":1511.282,"body":"possible person, it goes down a pathway."},{"startTime":1511.282,"endTime":1516.184,"body":"So this makes a lot of sense to me for a"},{"startTime":1511.282,"endTime":1516.184,"body":"lot of beginners because one of the"},{"startTime":1516.184,"endTime":1523.227,"body":"biggest problems that I know beginners"},{"startTime":1516.184,"endTime":1523.227,"body":"have is mission creep, where they start"},{"startTime":1523.227,"endTime":1527.729,"body":"off going, I'm going to make a short"},{"startTime":1523.227,"endTime":1527.729,"body":"course and they always think longer is"},{"startTime":1527.729,"endTime":1528.354,"body":"better."},{"startTime":1528.354,"endTime":1530.375,"body":"And I'm so aware of this, something I deal"},{"startTime":1528.354,"endTime":1530.375,"body":"with as well."},{"startTime":1530.375,"endTime":1534.978,"body":"When I buy someone else's course and I see"},{"startTime":1530.375,"endTime":1534.978,"body":"that it's 18 hours, I go, oh no."},{"startTime":1535.959,"endTime":1539.222,"body":"I always want, as a customer, I always"},{"startTime":1535.959,"endTime":1539.222,"body":"want shorter and as a creator, I always"},{"startTime":1539.222,"endTime":1542.724,"body":"wanna make longer and it's really hard to"},{"startTime":1539.222,"endTime":1542.724,"body":"find that balance."},{"startTime":1542.724,"endTime":1546.447,"body":"So coming from a structure, especially for"},{"startTime":1542.724,"endTime":1546.447,"body":"a beginning course creator, it makes sense"},{"startTime":1546.447,"endTime":1546.747,"body":"to me."},{"startTime":1546.747,"endTime":1552.412,"body":"So it sounds like the target audience is"},{"startTime":1546.747,"endTime":1552.412,"body":"people that have an expertise but have"},{"startTime":1552.412,"endTime":1555.313,"body":"really no course creation experience or."},{"startTime":1556.054,"endTime":1558.975,"body":"very limited, it's really one of their"},{"startTime":1556.054,"endTime":1558.975,"body":"bigger weaknesses."},{"startTime":1559.215,"endTime":1563.918,"body":"I've worked with a lot of coaches who are"},{"startTime":1559.215,"endTime":1563.918,"body":"so good at what they do, but they don't"},{"startTime":1563.918,"endTime":1566.779,"body":"know how to replicate, like they don't"},{"startTime":1563.918,"endTime":1566.779,"body":"know how to scale, so they hit that wall,"},{"startTime":1566.779,"endTime":1569.941,"body":"which I know something very specific"},{"startTime":1566.779,"endTime":1569.941,"body":"Mindvalley worked on, so I know you have"},{"startTime":1569.941,"endTime":1573.063,"body":"that experience, because that's a big"},{"startTime":1569.941,"endTime":1573.063,"body":"hurdle for a lot of people."},{"startTime":1573.063,"endTime":1577.665,"body":"They go, oh, I know how to do it"},{"startTime":1573.063,"endTime":1577.665,"body":"one-on-one, but I don't know how to record"},{"startTime":1577.665,"endTime":1579.706,"body":"that and deliver it to a bunch of people."},{"startTime":1579.706,"endTime":1582.808,"body":"And that's very calm people coming from"},{"startTime":1579.706,"endTime":1582.808,"body":"the coaching space."},{"startTime":1582.808,"endTime":1585.349,"body":"I see how this can help a lot of people to"},{"startTime":1582.808,"endTime":1585.349,"body":"come in"},{"startTime":1586.006,"endTime":1588.567,"body":"who don't have experience creating a"},{"startTime":1586.006,"endTime":1588.567,"body":"structure because it took me years to"},{"startTime":1588.567,"endTime":1590.207,"body":"develop my core structure."},{"startTime":1590.207,"endTime":1591.888,"body":"So I think this is very interesting."},{"startTime":1591.888,"endTime":1598.611,"body":"Now, when people are looking at all of"},{"startTime":1591.888,"endTime":1598.611,"body":"these different AI tools, one of the big"},{"startTime":1599.032,"endTime":1602.553,"body":"worries a lot of people have is about"},{"startTime":1599.032,"endTime":1602.553,"body":"staying up to date."},{"startTime":1602.553,"endTime":1607.716,"body":"I'm a huge chat GBT user, but they stealth"},{"startTime":1602.553,"endTime":1607.716,"body":"release updates, which is the most"},{"startTime":1607.716,"endTime":1608.716,"body":"annoying way to release an update."},{"startTime":1608.716,"endTime":1611.818,"body":"They do secret update releases every one"},{"startTime":1608.716,"endTime":1611.818,"body":"to two weeks."},{"startTime":1611.818,"endTime":1614.899,"body":"And don't tell anyone, I have to follow"},{"startTime":1611.818,"endTime":1614.899,"body":"someone on Twitter who goes, oh, I found"},{"startTime":1614.899,"endTime":1616.64,"body":"this new secret release."},{"startTime":1617.101,"endTime":1619.862,"body":"And here's the secret link to tell them to"},{"startTime":1617.101,"endTime":1619.862,"body":"activate it on your account."},{"startTime":1619.862,"endTime":1621.183,"body":"I'm like, why would you do that?"},{"startTime":1621.183,"endTime":1622.323,"body":"It's so stressful."},{"startTime":1622.323,"endTime":1626.566,"body":"So a lot of people, one of the more common"},{"startTime":1622.323,"endTime":1626.566,"body":"worries, the first one is overwhelm."},{"startTime":1626.566,"endTime":1628.927,"body":"And it sounds like you have a process for"},{"startTime":1626.566,"endTime":1628.927,"body":"dealing with that which we've talked"},{"startTime":1628.927,"endTime":1629.247,"body":"about."},{"startTime":1629.247,"endTime":1632.789,"body":"But the second worry is, what if I get a"},{"startTime":1629.247,"endTime":1632.789,"body":"step behind?"},{"startTime":1632.789,"endTime":1635.991,"body":"Like one of the things I'm dealing with"},{"startTime":1632.789,"endTime":1635.991,"body":"right now, a lot of the tools that I loved"},{"startTime":1635.991,"endTime":1640.29,"body":"using last year as part of my workflow,"},{"startTime":1635.991,"endTime":1640.29,"body":"don't."},{"startTime":1640.29,"endTime":1643.31,"body":"have any AI functionality, so they've been"},{"startTime":1640.29,"endTime":1643.31,"body":"replaced by newer tools."},{"startTime":1643.31,"endTime":1646.591,"body":"So I'm having to transition my entire"},{"startTime":1643.31,"endTime":1646.591,"body":"workflow."},{"startTime":1646.591,"endTime":1650.233,"body":"Like what happens after we record this"},{"startTime":1646.591,"endTime":1650.233,"body":"episode is nothing like what happened last"},{"startTime":1650.233,"endTime":1652.073,"body":"year after recording podcast episodes."},{"startTime":1652.073,"endTime":1655.114,"body":"I don't use any of the same tools, any of"},{"startTime":1652.073,"endTime":1655.114,"body":"the same process, any of the same,"},{"startTime":1655.114,"endTime":1657.475,"body":"anything, because it's all completely"},{"startTime":1655.114,"endTime":1657.475,"body":"changed."},{"startTime":1657.755,"endTime":1660.976,"body":"So how do you kind of handle that?"},{"startTime":1661.716,"endTime":1665.777,"body":"Constantly needing updates,"},{"startTime":1661.716,"endTime":1665.777,"body":"functionalities change, APIs change."},{"startTime":1665.777,"endTime":1666.457,"body":"That's"},{"startTime":1666.566,"endTime":1670.188,"body":"One of the things I worry about is like, I"},{"startTime":1666.566,"endTime":1670.188,"body":"have built some tools on top of the Chat"},{"startTime":1670.188,"endTime":1676.472,"body":"GPT API, but when they up and downgrade"},{"startTime":1670.188,"endTime":1676.472,"body":"the tool, when they change the updates,"},{"startTime":1676.472,"endTime":1679.174,"body":"and sometimes they make it stronger, and"},{"startTime":1676.472,"endTime":1679.174,"body":"sometimes they nerf it down, and then they"},{"startTime":1679.174,"endTime":1682.596,"body":"release a new addition, that can really"},{"startTime":1679.174,"endTime":1682.596,"body":"mess up my outputs."},{"startTime":1682.597,"endTime":1688.32,"body":"So I know you're building on top of other"},{"startTime":1682.597,"endTime":1688.32,"body":"API tools and of course, larger engines,"},{"startTime":1688.32,"endTime":1689.341,"body":"LLS."},{"startTime":1690.002,"endTime":1693.684,"body":"How do you deal with that challenge as"},{"startTime":1690.002,"endTime":1693.684,"body":"someone who's kind of entered this world,"},{"startTime":1693.684,"endTime":1695.918,"body":"which honestly, I think it's one of the"},{"startTime":1695.918,"endTime":1697.378,"body":"tough decisions to make this year."},{"startTime":1697.378,"endTime":1701.179,"body":"I always tell everyone, I tell every"},{"startTime":1697.378,"endTime":1701.179,"body":"company, if someone approaches you and"},{"startTime":1701.179,"endTime":1704.42,"body":"suggests custom AI software this year,"},{"startTime":1701.179,"endTime":1704.42,"body":"don't do it."},{"startTime":1704.54,"endTime":1707.521,"body":"Because by the time you're finished,"},{"startTime":1704.54,"endTime":1707.521,"body":"whatever you built at the beginning will"},{"startTime":1707.521,"endTime":1708.421,"body":"no longer be relevant."},{"startTime":1708.421,"endTime":1711.142,"body":"So that's really, I think, very brave of"},{"startTime":1708.421,"endTime":1711.142,"body":"you."},{"startTime":1711.142,"endTime":1715.303,"body":"Like I would be very nervous about what"},{"startTime":1711.142,"endTime":1715.303,"body":"you're doing simply because there's"},{"startTime":1715.303,"endTime":1718.384,"body":"updates coming out every single day and"},{"startTime":1715.303,"endTime":1718.384,"body":"something works today, then stops working,"},{"startTime":1718.384,"endTime":1718.944,"body":"then works again."},{"startTime":1718.944,"endTime":1722.065,"body":"How do you kind of deal with that as"},{"startTime":1718.944,"endTime":1722.065,"body":"someone who's made this decision to go"},{"startTime":1722.065,"endTime":1723.846,"body":"from marketing into software?"},{"startTime":1724.072,"endTime":1725.132,"body":"Absolutely."},{"startTime":1725.152,"endTime":1728.854,"body":"So here is the thing is we've seen this a"},{"startTime":1725.152,"endTime":1728.854,"body":"lot."},{"startTime":1728.854,"endTime":1732.275,"body":"We've seen part of our platform working"},{"startTime":1728.854,"endTime":1732.275,"body":"very well."},{"startTime":1732.275,"endTime":1736.557,"body":"And then the week after receiving some"},{"startTime":1732.275,"endTime":1736.557,"body":"customer telling us, oh, this isn't"},{"startTime":1736.557,"endTime":1737.657,"body":"working as expected."},{"startTime":1737.657,"endTime":1739.418,"body":"We go in and it's not."},{"startTime":1739.418,"endTime":1743.019,"body":"So we need to rebuild a lot of the things"},{"startTime":1739.418,"endTime":1743.019,"body":"behind."},{"startTime":1743.64,"endTime":1748.902,"body":"And as how we created the system right"},{"startTime":1743.64,"endTime":1748.902,"body":"now, it is definitely a bit of a closed"},{"startTime":1748.902,"endTime":1749.262,"body":"system."},{"startTime":1749.262,"endTime":1752.443,"body":"This is what, as I was saying before, a"},{"startTime":1749.262,"endTime":1752.443,"body":"one-stop shop."},{"startTime":1752.66,"endTime":1758.543,"body":"So definitely a huge part of what we are"},{"startTime":1752.66,"endTime":1758.543,"body":"doing is creating a community around the"},{"startTime":1758.543,"endTime":1764.407,"body":"software in order to understand also as"},{"startTime":1758.543,"endTime":1764.407,"body":"fast as possible if and when something has"},{"startTime":1764.407,"endTime":1768.73,"body":"been changed and not work exactly as ideal"},{"startTime":1764.407,"endTime":1768.73,"body":"and then rework on the back and then"},{"startTime":1768.73,"endTime":1771.592,"body":"adjust everything to make sure that this"},{"startTime":1768.73,"endTime":1771.592,"body":"will work better."},{"startTime":1772.252,"endTime":1773.934,"body":"It is a continuous process."},{"startTime":1773.934,"endTime":1777.088,"body":"The reality is that we cannot expect that"},{"startTime":1773.934,"endTime":1777.088,"body":"the AI is"},{"startTime":1777.088,"endTime":1779.188,"body":"will be stable, right?"},{"startTime":1779.188,"endTime":1783.97,"body":"At the moment, obviously, it will be"},{"startTime":1779.188,"endTime":1783.97,"body":"growing a lot and it is a crazy industry"},{"startTime":1783.97,"endTime":1789.653,"body":"that every single week, basically, there"},{"startTime":1783.97,"endTime":1789.653,"body":"is a new release, a new thing that is"},{"startTime":1789.653,"endTime":1790.573,"body":"changing."},{"startTime":1790.793,"endTime":1796.776,"body":"Obviously, like what we try to do and"},{"startTime":1790.793,"endTime":1796.776,"body":"what's our aim is to make sure that our"},{"startTime":1796.776,"endTime":1801.457,"body":"team is always on top of all these"},{"startTime":1796.776,"endTime":1801.457,"body":"different details, problems, and"},{"startTime":1801.457,"endTime":1806.839,"body":"everything, and then create solution every"},{"startTime":1801.457,"endTime":1806.839,"body":"single time to make sure that we are..."},{"startTime":1806.904,"endTime":1810.125,"body":"update it and keep on creating some always"},{"startTime":1806.904,"endTime":1810.125,"body":"new thing."},{"startTime":1811.146,"endTime":1815.268,"body":"What we do, what I see that we do that is"},{"startTime":1811.146,"endTime":1815.268,"body":"different from what a lot of other"},{"startTime":1815.268,"endTime":1821.872,"body":"platform do is that we generate a lot of"},{"startTime":1815.268,"endTime":1821.872,"body":"output for each input that the user"},{"startTime":1821.872,"endTime":1822.872,"body":"creates."},{"startTime":1823.273,"endTime":1825.414,"body":"So let me just give you an example."},{"startTime":1825.414,"endTime":1833.879,"body":"If you wanna generate a webinar funnel, we"},{"startTime":1825.414,"endTime":1833.879,"body":"actually generate three different email"},{"startTime":1833.879,"endTime":1835.939,"body":"sequence of seven emails each."},{"startTime":1836.764,"endTime":1840.806,"body":"with invite sequence, show up sequence,"},{"startTime":1836.764,"endTime":1840.806,"body":"sale sequence, all created."},{"startTime":1840.906,"endTime":1847.33,"body":"We generate the entire landing page, sales"},{"startTime":1840.906,"endTime":1847.33,"body":"page, live page, replay page."},{"startTime":1847.71,"endTime":1852.393,"body":"We generate all of them, and each one of"},{"startTime":1847.71,"endTime":1852.393,"body":"them, let's imagine to create a sales"},{"startTime":1852.393,"endTime":1857.015,"body":"page, probably that's already 40 different"},{"startTime":1852.393,"endTime":1857.015,"body":"API calls."},{"startTime":1857.356,"endTime":1861.038,"body":"Because what we did is that we simply took"},{"startTime":1857.356,"endTime":1861.038,"body":"a very big problem, which is how do you"},{"startTime":1861.038,"endTime":1862.519,"body":"write a cool headline?"},{"startTime":1862.539,"endTime":1863.759,"body":"And we created a..."},{"startTime":1864.444,"endTime":1868.786,"body":"huge massive prompts of things behind it"},{"startTime":1864.444,"endTime":1868.786,"body":"to make sure that this will work in a very"},{"startTime":1868.786,"endTime":1870.007,"body":"specific way."},{"startTime":1870.047,"endTime":1873.729,"body":"And we replicated this for literally each"},{"startTime":1870.047,"endTime":1873.729,"body":"of the elements of your course, your"},{"startTime":1873.729,"endTime":1876.811,"body":"social media, your funnel, everything that"},{"startTime":1873.729,"endTime":1876.811,"body":"you're going to build."},{"startTime":1876.911,"endTime":1880.914,"body":"So every time, as an example, you create a"},{"startTime":1876.911,"endTime":1880.914,"body":"webinar funnel, I think that there are"},{"startTime":1880.914,"endTime":1885.576,"body":"over three, four hundred API calls that we"},{"startTime":1880.914,"endTime":1885.576,"body":"make on the back end to give you that"},{"startTime":1885.576,"endTime":1887.377,"body":"final result, right?"},{"startTime":1888.778,"endTime":1890.739,"body":"And let's say this, obviously, the..."},{"startTime":1891.884,"endTime":1895.107,"body":"the prompt and the API and the way which"},{"startTime":1891.884,"endTime":1895.107,"body":"we wrote is very specific."},{"startTime":1895.107,"endTime":1896.149,"body":"But then again, you're right."},{"startTime":1896.149,"endTime":1900.874,"body":"Sometimes it happens that no matter how"},{"startTime":1896.149,"endTime":1900.874,"body":"specific you get, if there is a new update"},{"startTime":1900.874,"endTime":1904.758,"body":"or a new thing, you need to go back,"},{"startTime":1900.874,"endTime":1904.758,"body":"tweak, adjust it and improve it."},{"startTime":1905.48,"endTime":1910.446,"body":"It is definitely a challenge that I'm"},{"startTime":1905.48,"endTime":1910.446,"body":"seeing that we have, but also a lot of"},{"startTime":1910.446,"endTime":1912.507,"body":"other tools in the industry are having it."},{"startTime":1915.703,"endTime":1920.768,"body":"Yeah, because it's very challenging for"},{"startTime":1915.703,"endTime":1920.768,"body":"people because everything's always"},{"startTime":1920.768,"endTime":1921.269,"body":"changing."},{"startTime":1921.269,"endTime":1927.175,"body":"Like what was, what became, what's unique"},{"startTime":1921.269,"endTime":1927.175,"body":"now, sometimes it comes a feature."},{"startTime":1927.175,"endTime":1932.521,"body":"Like a year ago, an AI that could create"},{"startTime":1927.175,"endTime":1932.521,"body":"social media clips from a long form video"},{"startTime":1932.521,"endTime":1933.47,"body":"like this."},{"startTime":1933.47,"endTime":1935.111,"body":"was revolutionary, right?"},{"startTime":1935.111,"endTime":1938.274,"body":"And then there's all these tools they came"},{"startTime":1935.111,"endTime":1938.274,"body":"out with and go, oh, this is the one thing"},{"startTime":1938.274,"endTime":1938.695,"body":"we do."},{"startTime":1938.695,"endTime":1940.897,"body":"They'll take it, we'll find the best"},{"startTime":1938.695,"endTime":1940.897,"body":"clips, we'll tell you how viral they're"},{"startTime":1940.897,"endTime":1943.039,"body":"gonna be, we'll give them to you in the"},{"startTime":1940.897,"endTime":1943.039,"body":"shapes you want."},{"startTime":1943.119,"endTime":1944.38,"body":"That was really cool."},{"startTime":1944.38,"endTime":1950.446,"body":"But now, every video editing software has"},{"startTime":1944.38,"endTime":1950.446,"body":"that as a feature."},{"startTime":1950.446,"endTime":1956.753,"body":"So it went from revolutionary to a"},{"startTime":1950.446,"endTime":1956.753,"body":"specialist tool to then it becomes part of"},{"startTime":1956.753,"endTime":1957.393,"body":"every tool."},{"startTime":1957.393,"endTime":1957.973,"body":"And..."},{"startTime":1958.138,"endTime":1961.719,"body":"One of the challenges is finding that"},{"startTime":1958.138,"endTime":1961.719,"body":"balance because a lot of people go, well,"},{"startTime":1961.719,"endTime":1964.12,"body":"I would just love an AI that would just"},{"startTime":1961.719,"endTime":1964.12,"body":"write a sales letter for me, right?"},{"startTime":1964.12,"endTime":1966.581,"body":"They just want that one problem, one"},{"startTime":1964.12,"endTime":1966.581,"body":"solution."},{"startTime":1966.961,"endTime":1969.062,"body":"You've gotten much bigger than that,"},{"startTime":1966.961,"endTime":1969.062,"body":"right?"},{"startTime":1969.102,"endTime":1973.384,"body":"So how do people who are kind of thinking"},{"startTime":1969.102,"endTime":1973.384,"body":"about if they're the right fit for your"},{"startTime":1973.384,"endTime":1978.226,"body":"tool, decide if it's right fit for them"},{"startTime":1973.384,"endTime":1978.226,"body":"because maybe they already have a process"},{"startTime":1978.226,"endTime":1979.487,"body":"for writing webinars, right?"},{"startTime":1979.487,"endTime":1981.567,"body":"And they go, oh, I don't have that"},{"startTime":1979.487,"endTime":1981.567,"body":"problem."},{"startTime":1981.567,"endTime":1985.589,"body":"But then they're, because one of the"},{"startTime":1981.567,"endTime":1985.589,"body":"issues I had, like with ClickFunnels is I"},{"startTime":1985.589,"endTime":1986.77,"body":"only use the page builder."},{"startTime":1986.77,"endTime":1989.251,"body":"I didn't use 99% of the features, right?"},{"startTime":1989.251,"endTime":1993.473,"body":"And so that's why, you know, at one point"},{"startTime":1989.251,"endTime":1993.473,"body":"I looked, I had a max, I have a max out"},{"startTime":1993.473,"endTime":1996.554,"body":"ClickFunnels account, a max out Cartrick"},{"startTime":1993.473,"endTime":1996.554,"body":"account, a max out all these different"},{"startTime":1996.554,"endTime":1997.094,"body":"page funnels."},{"startTime":1997.094,"endTime":2000.456,"body":"I was paying a thousand dollars a month"},{"startTime":1997.094,"endTime":2000.456,"body":"for all these builders because a lot of"},{"startTime":2000.456,"endTime":2002.597,"body":"people I work with are locked into one"},{"startTime":2000.456,"endTime":2002.597,"body":"ecosystem."},{"startTime":2002.597,"endTime":2004.137,"body":"And now I work with someone, everything's"},{"startTime":2002.597,"endTime":2004.137,"body":"good jobby."},{"startTime":2004.137,"endTime":2005.298,"body":"So I have to learn how good jobby works."},{"startTime":2005.298,"endTime":2006.438,"body":"And it's kind of a nightmare."},{"startTime":2006.438,"endTime":2011.601,"body":"And I kind of pulled back because I was"},{"startTime":2006.438,"endTime":2011.601,"body":"like, I'm paying all these, I was paying"},{"startTime":2011.601,"endTime":2014.021,"body":"for something with 99 features and I used"},{"startTime":2011.601,"endTime":2014.021,"body":"three."},{"startTime":2014.358,"endTime":2017.939,"body":"So how does someone make that decision"},{"startTime":2014.358,"endTime":2017.939,"body":"making calculus for a tool like yours"},{"startTime":2017.939,"endTime":2024.001,"body":"where they go, okay, this solves enough"},{"startTime":2017.939,"endTime":2024.001,"body":"problems because one of the things that"},{"startTime":2024.001,"endTime":2028.463,"body":"happens and you weren't kind of touching"},{"startTime":2024.001,"endTime":2028.463,"body":"this is once people have an ecosystem, a"},{"startTime":2028.463,"endTime":2031.204,"body":"way of doing things, they don't like to"},{"startTime":2028.463,"endTime":2031.204,"body":"change things."},{"startTime":2031.324,"endTime":2033.345,"body":"I don't really like to change."},{"startTime":2033.345,"endTime":2035.266,"body":"Everyone says, Jonathan, why do you build"},{"startTime":2033.345,"endTime":2035.266,"body":"WordPress websites?"},{"startTime":2035.266,"endTime":2036.587,"body":"Well, I've been doing it since 2010."},{"startTime":2036.587,"endTime":2038.047,"body":"I don't wanna learn."},{"startTime":2038.227,"endTime":2041.369,"body":"Even if there's a new way that's 10%"},{"startTime":2038.227,"endTime":2041.369,"body":"better, like the learning cost, right?"},{"startTime":2041.369,"endTime":2044.069,"body":"It's a limited value for me to change."},{"startTime":2044.318,"endTime":2047.4,"body":"Every time you move to a new platform,"},{"startTime":2044.318,"endTime":2047.4,"body":"like every time I move to a new page"},{"startTime":2047.4,"endTime":2051.883,"body":"builder, it's a new process and I can do"},{"startTime":2047.4,"endTime":2051.883,"body":"some things, you can't do other things, it"},{"startTime":2051.883,"endTime":2054.986,"body":"takes a while to learn it and it's always"},{"startTime":2051.883,"endTime":2054.986,"body":"that, it's always that hurdle."},{"startTime":2054.986,"endTime":2058.789,"body":"So for people that are kind of making that"},{"startTime":2054.986,"endTime":2058.789,"body":"decision, they're going, oh, this seems"},{"startTime":2058.789,"endTime":2061.471,"body":"interesting, but I'm not sure if it's"},{"startTime":2058.789,"endTime":2061.471,"body":"right for me."},{"startTime":2061.991,"endTime":2066.415,"body":"How do you kind of approach that of"},{"startTime":2061.991,"endTime":2066.415,"body":"saying, oh, well, we're so good at all of"},{"startTime":2066.415,"endTime":2070.217,"body":"these things, but even just one or two of"},{"startTime":2066.415,"endTime":2070.217,"body":"these kind of gives you that value."},{"startTime":2070.396,"endTime":2077.262,"body":"Yeah, I mean, obviously a lot of what"},{"startTime":2070.396,"endTime":2077.262,"body":"we've been building in our own agency and"},{"startTime":2077.262,"endTime":2081.827,"body":"what we've been doing for years has been"},{"startTime":2077.262,"endTime":2081.827,"body":"creating funnels."},{"startTime":2081.827,"endTime":2087.512,"body":"So I will say that that's one is the one"},{"startTime":2081.827,"endTime":2087.512,"body":"that to me is that single thing that once"},{"startTime":2087.512,"endTime":2093.418,"body":"you go in the market and try to pay"},{"startTime":2087.512,"endTime":2093.418,"body":"someone for that versus what you could"},{"startTime":2093.418,"endTime":2095.36,"body":"actually do directly today."},{"startTime":2095.36,"endTime":2100.062,"body":"by joining online courses at AI, is a huge"},{"startTime":2095.36,"endTime":2100.062,"body":"time saver and is the one that to me is"},{"startTime":2100.062,"endTime":2104.364,"body":"the highest set of ideas that you can"},{"startTime":2100.062,"endTime":2104.364,"body":"actually do by joining that."},{"startTime":2104.965,"endTime":2111.829,"body":"On top of that right now, we also have our"},{"startTime":2104.965,"endTime":2111.829,"body":"own freemium journey so that if you want"},{"startTime":2111.829,"endTime":2118.552,"body":"to join, play a bit around and see kind of"},{"startTime":2111.829,"endTime":2118.552,"body":"the general outputs that it creates, you"},{"startTime":2118.552,"endTime":2120.033,"body":"can already do it for free."},{"startTime":2120.033,"endTime":2123.535,"body":"Obviously, you have a limited amount of"},{"startTime":2120.033,"endTime":2123.535,"body":"credit that you can use in the free plan."},{"startTime":2124.712,"endTime":2130.435,"body":"And that to me is the other side of always"},{"startTime":2124.712,"endTime":2130.435,"body":"try out the different tools and try to see"},{"startTime":2130.435,"endTime":2132.455,"body":"exactly what each tool gives."},{"startTime":2133.116,"endTime":2139.039,"body":"In my opinion, what we do is that it is"},{"startTime":2133.116,"endTime":2139.039,"body":"very, very specific for the online"},{"startTime":2139.039,"endTime":2140.46,"body":"education industry."},{"startTime":2141.28,"endTime":2144.962,"body":"Obviously, if you try to use it for"},{"startTime":2141.28,"endTime":2144.962,"body":"e-commerce, if you try to use it for SaaS,"},{"startTime":2144.962,"endTime":2148.784,"body":"for any other industry, it might not work"},{"startTime":2144.962,"endTime":2148.784,"body":"as well."},{"startTime":2149.545,"endTime":2154.587,"body":"But unfortunately, I haven't seen a lot"},{"startTime":2149.545,"endTime":2154.587,"body":"of..."},{"startTime":2154.812,"endTime":2159.573,"body":"AI tools for the online education industry"},{"startTime":2154.812,"endTime":2159.573,"body":"that are actually giving very specific"},{"startTime":2159.573,"endTime":2160.493,"body":"outputs."},{"startTime":2161.133,"endTime":2166.595,"body":"I've seen a lot of them that give very"},{"startTime":2161.133,"endTime":2166.595,"body":"general outputs, but it's clear to me that"},{"startTime":2166.595,"endTime":2170.836,"body":"a lot of the people that build those in"},{"startTime":2166.595,"endTime":2170.836,"body":"those softwares didn't build a lot of"},{"startTime":2170.836,"endTime":2174.077,"body":"funnels before or didn't build a lot of"},{"startTime":2170.836,"endTime":2174.077,"body":"courses before."},{"startTime":2174.157,"endTime":2177.898,"body":"The difference here is obviously that we"},{"startTime":2174.157,"endTime":2177.898,"body":"come a lot from this industry, so we"},{"startTime":2177.898,"endTime":2182.959,"body":"understand the problems, we understand the"},{"startTime":2177.898,"endTime":2182.959,"body":"different things, and we build it to solve"},{"startTime":2182.959,"endTime":2184.219,"body":"our own problems."},{"startTime":2184.252,"endTime":2188.956,"body":"Actually, funny story, I didn't want to"},{"startTime":2184.252,"endTime":2188.956,"body":"build a SaaS."},{"startTime":2188.956,"endTime":2191.018,"body":"I didn't want to launch online courses."},{"startTime":2191.359,"endTime":2194.962,"body":"Like I literally built this because I"},{"startTime":2191.359,"endTime":2194.962,"body":"wanted to use it in my own agency."},{"startTime":2195.523,"endTime":2201.168,"body":"And when I started to show it around to a"},{"startTime":2195.523,"endTime":2201.168,"body":"few friends of mine, they connected me"},{"startTime":2201.448,"endTime":2207.194,"body":"with a guy which is an investor and the"},{"startTime":2201.448,"endTime":2207.194,"body":"guy told me, dude, you created all this"},{"startTime":2207.194,"endTime":2209.044,"body":"thing and you're not launching it."},{"startTime":2209.044,"endTime":2210.585,"body":"Are you damn crazy?"},{"startTime":2210.726,"endTime":2211.647,"body":"This is so cool."},{"startTime":2211.647,"endTime":2214.752,"body":"You need to take this and launch it to the"},{"startTime":2211.647,"endTime":2214.752,"body":"world because this is the opportunity to"},{"startTime":2214.752,"endTime":2216.394,"body":"create something incredible."},{"startTime":2216.735,"endTime":2218.678,"body":"And I believe that that's kind of what we"},{"startTime":2216.735,"endTime":2218.678,"body":"did."},{"startTime":2218.678,"endTime":2221.381,"body":"We tried to solve our own problem first."},{"startTime":2221.442,"endTime":2225.147,"body":"And now we figured out that was a product"},{"startTime":2221.442,"endTime":2225.147,"body":"that would solve other people's problems"},{"startTime":2225.147,"endTime":2225.787,"body":"as well."},{"startTime":2227.715,"endTime":2231.478,"body":"it's really interesting because so many"},{"startTime":2227.715,"endTime":2231.478,"body":"people get it backwards."},{"startTime":2231.478,"endTime":2232.599,"body":"And this is how I started out."},{"startTime":2232.599,"endTime":2235.261,"body":"I started out course creating until I"},{"startTime":2232.599,"endTime":2235.261,"body":"found out what copywriters make."},{"startTime":2235.261,"endTime":2238.203,"body":"And I was like, oh my gosh, I'm doing the"},{"startTime":2235.261,"endTime":2238.203,"body":"wrong end of this."},{"startTime":2238.303,"endTime":2241.346,"body":"I'm getting the wrong percentages because"},{"startTime":2238.303,"endTime":2241.346,"body":"I've made products for a lot of big"},{"startTime":2241.346,"endTime":2242.326,"body":"brands."},{"startTime":2242.587,"endTime":2246.77,"body":"And when I found out what the other parts"},{"startTime":2242.587,"endTime":2246.77,"body":"of the business like, oh my gosh, this is"},{"startTime":2246.77,"endTime":2247.471,"body":"the worst part to be."},{"startTime":2247.471,"endTime":2250.173,"body":"And I should have started at the marketing"},{"startTime":2247.471,"endTime":2250.173,"body":"and the copyright because it's so much"},{"startTime":2250.173,"endTime":2251.233,"body":"more valuable."},{"startTime":2251.402,"endTime":2255.883,"body":"A lot of people get caught up in the field"},{"startTime":2251.402,"endTime":2255.883,"body":"of dreams."},{"startTime":2255.883,"endTime":2257.643,"body":"If you ever see that movie, it goes, oh,"},{"startTime":2255.883,"endTime":2257.643,"body":"if you make it, they will come."},{"startTime":2257.643,"endTime":2261.085,"body":"They think if I make the perfect product,"},{"startTime":2257.643,"endTime":2261.085,"body":"people will come find you."},{"startTime":2261.085,"endTime":2263.285,"body":"And that's a harsh lesson, right?"},{"startTime":2263.285,"endTime":2266.586,"body":"Because there's a lot of bad products with"},{"startTime":2263.285,"endTime":2266.586,"body":"great marketing that sell well because the"},{"startTime":2266.586,"endTime":2268.207,"body":"marketing is so much more valuable."},{"startTime":2268.207,"endTime":2270.948,"body":"People never find out if your book's good"},{"startTime":2268.207,"endTime":2270.948,"body":"or bad until they actually have already"},{"startTime":2270.948,"endTime":2271.868,"body":"bought it."},{"startTime":2272.068,"endTime":2273.668,"body":"So this is an important lesson."},{"startTime":2273.668,"endTime":2277.349,"body":"And one of the things that's interesting"},{"startTime":2273.668,"endTime":2277.349,"body":"is for me,"},{"startTime":2277.922,"endTime":2279.543,"body":"Writing the web, I'm good at writing a"},{"startTime":2277.922,"endTime":2279.543,"body":"webinar."},{"startTime":2279.543,"endTime":2280.444,"body":"I can write a sales webinar."},{"startTime":2280.444,"endTime":2283.406,"body":"It's all the other stuff, writing the"},{"startTime":2280.444,"endTime":2283.406,"body":"emails before and after it."},{"startTime":2283.406,"endTime":2287.529,"body":"That stuff is actually so much more"},{"startTime":2283.406,"endTime":2287.529,"body":"annoying for me because it's a little bit"},{"startTime":2287.529,"endTime":2291.752,"body":"more meticulous, it's a little more"},{"startTime":2287.529,"endTime":2291.752,"body":"methodical, and it's the same thing after."},{"startTime":2291.752,"endTime":2293.174,"body":"I don't find writing a book hard."},{"startTime":2293.174,"endTime":2296.336,"body":"I find writing the description to go on"},{"startTime":2293.174,"endTime":2296.336,"body":"Amazon and the other bookstores, that's"},{"startTime":2296.336,"endTime":2297.237,"body":"more annoying for me."},{"startTime":2297.237,"endTime":2298.758,"body":"All the other smaller pieces."},{"startTime":2298.758,"endTime":2302.521,"body":"And so it's very interesting that you've"},{"startTime":2298.758,"endTime":2302.521,"body":"kept that as part of your process"},{"startTime":2302.521,"endTime":2303.501,"body":"because..."},{"startTime":2303.838,"endTime":2307.68,"body":"A lot of tools out there have this"},{"startTime":2303.838,"endTime":2307.68,"body":"approach of they solve the main thing, but"},{"startTime":2307.68,"endTime":2309.121,"body":"there's still the other accessories,"},{"startTime":2307.68,"endTime":2309.121,"body":"right?"},{"startTime":2309.121,"endTime":2310.042,"body":"Which is that exactly."},{"startTime":2310.042,"endTime":2313.364,"body":"I was working on a webinar today a couple"},{"startTime":2310.042,"endTime":2313.364,"body":"of hours ago and then it was like, well, I"},{"startTime":2313.364,"endTime":2315.125,"body":"have to write seven emails to invite"},{"startTime":2313.364,"endTime":2315.125,"body":"people."},{"startTime":2315.125,"endTime":2316.486,"body":"Then I have to write the replay emails."},{"startTime":2316.486,"endTime":2319.488,"body":"Then I have to write the attendee emails"},{"startTime":2316.486,"endTime":2319.488,"body":"and the non-attendee emails."},{"startTime":2319.488,"endTime":2321.63,"body":"And then there's the, did they show for"},{"startTime":2319.488,"endTime":2321.63,"body":"25%?"},{"startTime":2321.63,"endTime":2322.791,"body":"Did they click the link?"},{"startTime":2322.791,"endTime":2323.811,"body":"All these different tags."},{"startTime":2323.811,"endTime":2327.394,"body":"And I'm like, oh my gosh, there's like 50"},{"startTime":2323.811,"endTime":2327.394,"body":"emails to make the perfect funnel."},{"startTime":2327.394,"endTime":2330.176,"body":"But it's also kind of annoying, right?"},{"startTime":2330.176,"endTime":2333.017,"body":"But there is a payoff, but it's those"},{"startTime":2330.176,"endTime":2333.017,"body":"smaller parts."},{"startTime":2333.318,"endTime":2340.98,"body":"And copywriting is really the panacea for"},{"startTime":2333.318,"endTime":2340.98,"body":"AIs because most AIs are so bad at copy"},{"startTime":2341.26,"endTime":2343.861,"body":"that it's like really a struggle, right?"},{"startTime":2343.861,"endTime":2347.362,"body":"I can get some okay stuff, but I'm a high"},{"startTime":2343.861,"endTime":2347.362,"body":"level user."},{"startTime":2347.362,"endTime":2351.463,"body":"So it's very hard for me to pass down to"},{"startTime":2347.362,"endTime":2351.463,"body":"people how to do copywriting."},{"startTime":2351.463,"endTime":2355.384,"body":"And I know actually a few copywriters out"},{"startTime":2351.463,"endTime":2355.384,"body":"there with big AI courses that are not"},{"startTime":2355.384,"endTime":2355.784,"body":"good."},{"startTime":2355.784,"endTime":2358.245,"body":"And I'm like, I can't recommend it because"},{"startTime":2355.784,"endTime":2358.245,"body":"it doesn't work."},{"startTime":2358.245,"endTime":2359.765,"body":"Your system is too hard."},{"startTime":2360.17,"endTime":2360.45,"body":"Right?"},{"startTime":2360.45,"endTime":2362.792,"body":"It's either it doesn't work or it's"},{"startTime":2360.45,"endTime":2362.792,"body":"really, really hard."},{"startTime":2362.792,"endTime":2368.237,"body":"Like I have a friend, he wrote this"},{"startTime":2362.792,"endTime":2368.237,"body":"amazing AI that will write an email for"},{"startTime":2368.237,"endTime":2371.119,"body":"you, but you have to answer three pages of"},{"startTime":2368.237,"endTime":2371.119,"body":"inputs."},{"startTime":2371.16,"endTime":2372.541,"body":"And I was like, how long does it take to"},{"startTime":2371.16,"endTime":2372.541,"body":"write an email?"},{"startTime":2372.541,"endTime":2373.362,"body":"It was about an hour."},{"startTime":2373.362,"endTime":2377.025,"body":"And I was like, well, it solves one"},{"startTime":2373.362,"endTime":2377.025,"body":"problem for me, but not the other."},{"startTime":2377.025,"endTime":2379.127,"body":"It solves the thinking problem, but not"},{"startTime":2377.025,"endTime":2379.127,"body":"the time problem."},{"startTime":2379.127,"endTime":2380.929,"body":"It's still, I can write an email in an"},{"startTime":2379.127,"endTime":2380.929,"body":"hour as well."},{"startTime":2380.929,"endTime":2383.051,"body":"Like that's the challenges, the two"},{"startTime":2380.929,"endTime":2383.051,"body":"things."},{"startTime":2383.051,"endTime":2384.912,"body":"It's very hard to solve both."},{"startTime":2385.133,"endTime":2386.473,"body":"Now we."},{"startTime":2386.786,"endTime":2389.787,"body":"The reason I had you on, people know this"},{"startTime":2386.786,"endTime":2389.787,"body":"who follow the show, is I don't have a lot"},{"startTime":2389.787,"endTime":2392.609,"body":"of founders on because I don't like the"},{"startTime":2389.787,"endTime":2392.609,"body":"technical side of AI."},{"startTime":2392.609,"endTime":2393.85,"body":"I like the practical side."},{"startTime":2393.85,"endTime":2395.551,"body":"I really only care about usefulness."},{"startTime":2395.551,"endTime":2398.453,"body":"This is why I don't talk about video AI"},{"startTime":2395.551,"endTime":2398.453,"body":"because I've never seen one that didn't"},{"startTime":2398.453,"endTime":2399.893,"body":"make me stick to my stomach."},{"startTime":2399.914,"endTime":2401.615,"body":"I get dizzy very easily."},{"startTime":2401.615,"endTime":2403.095,"body":"It's very shaky."},{"startTime":2403.296,"endTime":2406.137,"body":"And so I'm really very excited by..."},{"startTime":2406.21,"endTime":2407.35,"body":"kind of your practical approach."},{"startTime":2407.35,"endTime":2409.852,"body":"And that's why it took a couple of weeks"},{"startTime":2407.35,"endTime":2409.852,"body":"to get us together, but I wanted to have"},{"startTime":2409.852,"endTime":2411.433,"body":"you on the show and I'm really excited you"},{"startTime":2409.852,"endTime":2411.433,"body":"came."},{"startTime":2411.433,"endTime":2414.935,"body":"I know people are gonna be very interested"},{"startTime":2411.433,"endTime":2414.935,"body":"in this tool because I do not recommend a"},{"startTime":2414.935,"endTime":2415.715,"body":"lot of AI tools."},{"startTime":2415.715,"endTime":2419.637,"body":"It's less than 20 and the list usually"},{"startTime":2415.715,"endTime":2419.637,"body":"gets shorter, not longer."},{"startTime":2419.637,"endTime":2424.12,"body":"So for people that wanna check out your"},{"startTime":2419.637,"endTime":2424.12,"body":"software, where's the best place for them"},{"startTime":2424.12,"endTime":2426.982,"body":"to take a look and kind of see, I know we"},{"startTime":2424.12,"endTime":2426.982,"body":"have a special deal for people that are"},{"startTime":2426.982,"endTime":2429.843,"body":"listening to this episode to kind of let"},{"startTime":2426.982,"endTime":2429.843,"body":"them check out a little bit more is just"},{"startTime":2429.843,"endTime":2431.865,"body":"way of saying thank them for being a part"},{"startTime":2429.843,"endTime":2431.865,"body":"of our audience."},{"startTime":2431.865,"endTime":2433.885,"body":"So where can people check everything out?"},{"startTime":2434.16,"endTime":2434.841,"body":"Absolutely."},{"startTime":2434.841,"endTime":2439.729,"body":"They can go to onlinecourses.ai.com slash"},{"startTime":2434.841,"endTime":2439.729,"body":"serve no master."},{"startTime":2440.011,"endTime":2444.98,"body":"And that will give the special link that"},{"startTime":2440.011,"endTime":2444.98,"body":"we created for this episode and with a"},{"startTime":2444.98,"endTime":2446.883,"body":"special discount for the community."},{"startTime":2448.046,"endTime":2449.426,"body":"Guys, that's very exciting."},{"startTime":2449.426,"endTime":2452.428,"body":"You can know that there's gonna be a"},{"startTime":2449.426,"endTime":2452.428,"body":"follow-up because I've been testing the"},{"startTime":2452.428,"endTime":2455.551,"body":"platform a little bit and when I'm ready"},{"startTime":2452.428,"endTime":2455.551,"body":"to launch my full review, I'll also drop"},{"startTime":2455.551,"endTime":2457.832,"body":"that on all my social channels because"},{"startTime":2455.551,"endTime":2457.832,"body":"that's always important to me."},{"startTime":2457.832,"endTime":2462.936,"body":"But what I've seen so far, I've been very"},{"startTime":2457.832,"endTime":2462.936,"body":"impressed by the methodical process for"},{"startTime":2462.936,"endTime":2468.559,"body":"the output because as you guys know, so"},{"startTime":2462.936,"endTime":2468.559,"body":"many AIs just give you a really rough"},{"startTime":2468.559,"endTime":2469.9,"body":"onboarding experience."},{"startTime":2469.9,"endTime":2473.022,"body":"Yeah, they can do anything, but only if"},{"startTime":2469.9,"endTime":2473.022,"body":"you find the hidden instructions."},{"startTime":2473.022,"endTime":2475.704,"body":"I like tools that don't make you do that"},{"startTime":2473.022,"endTime":2475.704,"body":"are user-friendly."},{"startTime":2475.704,"endTime":2477.325,"body":"It can actually help you grow your"},{"startTime":2475.704,"endTime":2477.325,"body":"business."},{"startTime":2477.325,"endTime":2477.965,"body":"So."},{"startTime":2478.162,"endTime":2481.605,"body":"As we're finding our path with AI, I think"},{"startTime":2478.162,"endTime":2481.605,"body":"you're really gonna like this again."},{"startTime":2481.605,"endTime":2486.37,"body":"That's at onlinecourses.ai slash"},{"startTime":2481.605,"endTime":2486.37,"body":"serveNoMaster, which you guys know is my"},{"startTime":2486.37,"endTime":2488.071,"body":"brand and my passion."},{"startTime":2488.071,"endTime":2491.295,"body":"Wanna thank you guys for listening to"},{"startTime":2488.071,"endTime":2491.295,"body":"another episode of the Artificial"},{"startTime":2491.295,"endTime":2494.677,"body":"Intelligence Podcast, and thank you so"},{"startTime":2491.295,"endTime":2494.677,"body":"much for being here today, Alessio."},{"startTime":2495.096,"endTime":2497.002,"body":"Thank you so much for having me, Jonathan"},{"startTime":2500.622,"endTime":2502.621,"body":"Just give me a second to sync up."},{"startTime":2509.993,"endTime":2510.755,"body":"Okay."}]}