{"version":"1.0.0","segments":[{"startTime":1.71,"endTime":5.571,"body":"Do I really need a tool that has every"},{"startTime":1.71,"endTime":5.571,"body":"single feature in the whole world to keep"},{"startTime":5.571,"endTime":8.731,"body":"it, kind of solve every single problem all"},{"startTime":5.571,"endTime":8.731,"body":"in one place."},{"startTime":8.731,"endTime":10.412,"body":"Let's find out if that's what we need."},{"startTime":10.412,"endTime":16.514,"body":"It's today's special guest, Jeff Dolan, on"},{"startTime":10.412,"endTime":16.514,"body":"the Artificial Intelligence Podcast."},{"startTime":16.514,"endTime":20.835,"body":"Now Jeff, I'm really excited to have you"},{"startTime":16.514,"endTime":20.835,"body":"here because you have a very interesting"},{"startTime":20.835,"endTime":23.996,"body":"tool and a very interesting approach that"},{"startTime":20.835,"endTime":23.996,"body":"we were talking about before the episode"},{"startTime":23.996,"endTime":27.057,"body":"to kind of what your tool does."},{"startTime":27.057,"endTime":29.757,"body":"Now your tool, just to let people know,"},{"startTime":27.057,"endTime":29.757,"body":"we'll start right at the gate, is"},{"startTime":29.757,"endTime":30.817,"body":"something that"},{"startTime":31.25,"endTime":33.751,"body":"lets you create audio grams for an audio"},{"startTime":31.25,"endTime":33.751,"body":"podcast."},{"startTime":33.751,"endTime":35.893,"body":"Because that actually was a huge problem"},{"startTime":33.751,"endTime":35.893,"body":"for me for a long time."},{"startTime":35.893,"endTime":39.254,"body":"I was doing audio only episodes until"},{"startTime":35.893,"endTime":39.254,"body":"about two years ago."},{"startTime":39.315,"endTime":42.117,"body":"And to get those onto YouTube, to get"},{"startTime":39.315,"endTime":42.117,"body":"those onto Instagram, it was a real"},{"startTime":42.117,"endTime":43.097,"body":"nightmare."},{"startTime":43.698,"endTime":47.9,"body":"Like it sounds simple, but to create a"},{"startTime":43.698,"endTime":47.9,"body":"square that has a part of the episode and"},{"startTime":47.9,"endTime":50.982,"body":"has like a moving waveform so you can tell"},{"startTime":47.9,"endTime":50.982,"body":"it's moving was really hard."},{"startTime":50.982,"endTime":54.565,"body":"So you solve that problem, very"},{"startTime":50.982,"endTime":54.565,"body":"interesting."},{"startTime":54.565,"endTime":56.245,"body":"How did you choose that?"},{"startTime":56.602,"endTime":57.863,"body":"as the problem you're gonna solve?"},{"startTime":57.863,"endTime":60.686,"body":"Because obviously there's a lot of"},{"startTime":57.863,"endTime":60.686,"body":"audio-only podcasts that are still out"},{"startTime":60.686,"endTime":61.086,"body":"there."},{"startTime":61.086,"endTime":63.908,"body":"All the ones I listen to, I assume, are"},{"startTime":61.086,"endTime":63.908,"body":"audio-only."},{"startTime":64.489,"endTime":66.431,"body":"As I said, I don't know if I like video"},{"startTime":64.489,"endTime":66.431,"body":"podcasts."},{"startTime":66.431,"endTime":70.896,"body":"So how'd you kind of choose that market"},{"startTime":66.431,"endTime":70.896,"body":"and enter the SaaS world, which is a very"},{"startTime":70.896,"endTime":73.197,"body":"specific type of online business to build?"},{"startTime":74.033,"endTime":77.854,"body":"Yeah, I mean, I've been in software as a"},{"startTime":74.033,"endTime":77.854,"body":"service for my whole career."},{"startTime":77.854,"endTime":80.674,"body":"And so it's been something that's been"},{"startTime":77.854,"endTime":80.674,"body":"familiar to me."},{"startTime":80.674,"endTime":88.456,"body":"Uh, and with the advent of AI, I think,"},{"startTime":80.674,"endTime":88.456,"body":"you know, AI is starting to code its own"},{"startTime":88.456,"endTime":89.077,"body":"solutions."},{"startTime":89.077,"endTime":90.277,"body":"Right."},{"startTime":90.877,"endTime":95.918,"body":"And so I think all the SaaS companies are"},{"startTime":90.877,"endTime":95.918,"body":"sitting back and trying to figure out"},{"startTime":95.918,"endTime":103.0,"body":"where should AI be inserted or used or"},{"startTime":95.918,"endTime":103.0,"body":"leveraged, um, for our customers."},{"startTime":103.0,"endTime":103.78,"body":"And so."},{"startTime":104.009,"endTime":110.274,"body":"Um, yeah, I mean, it's an interesting"},{"startTime":104.009,"endTime":110.274,"body":"topic right now because I mean, I was just"},{"startTime":110.274,"endTime":114.137,"body":"listening to Elon Musk the other day, talk"},{"startTime":110.274,"endTime":114.137,"body":"about, you know, software is going to"},{"startTime":114.137,"endTime":116.199,"body":"write software."},{"startTime":116.379,"endTime":122.285,"body":"And so if you get the right general AI"},{"startTime":116.379,"endTime":122.285,"body":"that knows how to code, it basically can"},{"startTime":122.285,"endTime":124.587,"body":"start solving your problems for you."},{"startTime":124.587,"endTime":128.79,"body":"And then we become the quality assurance"},{"startTime":124.587,"endTime":128.79,"body":"testers of it."},{"startTime":128.79,"endTime":129.53,"body":"Right."},{"startTime":129.551,"endTime":131.732,"body":"And we, and you just mentioned before,"},{"startTime":129.551,"endTime":131.732,"body":"like"},{"startTime":131.773,"endTime":136.518,"body":"It's so hard because if AI is not perfect,"},{"startTime":131.773,"endTime":136.518,"body":"it's not useful."},{"startTime":136.819,"endTime":140.684,"body":"And so it's almost like this expectation"},{"startTime":136.819,"endTime":140.684,"body":"of it's got to do it."},{"startTime":140.925,"endTime":144.208,"body":"Like a human would do it, or it just"},{"startTime":140.925,"endTime":144.208,"body":"doesn't resonate."},{"startTime":146.034,"endTime":150.455,"body":"Yeah, I think that the biggest problem"},{"startTime":146.034,"endTime":150.455,"body":"with AI is the uncanny valley, which is"},{"startTime":150.455,"endTime":154.637,"body":"where it's close enough that it almost"},{"startTime":150.455,"endTime":154.637,"body":"seems like a human, but it's not close"},{"startTime":154.637,"endTime":155.978,"body":"enough so that it seems creepy."},{"startTime":155.978,"endTime":161.1,"body":"Like if you think of those motion capture"},{"startTime":155.978,"endTime":161.1,"body":"videos that they made, they made three of"},{"startTime":161.1,"endTime":165.762,"body":"them, like Tom Hanks and the Christmas"},{"startTime":161.1,"endTime":165.762,"body":"train and two other ones, that company"},{"startTime":165.762,"endTime":166.542,"body":"went out of business."},{"startTime":166.542,"endTime":169.383,"body":"They made three movies that were so"},{"startTime":166.542,"endTime":169.383,"body":"creepy."},{"startTime":169.383,"endTime":173.625,"body":"That company's gone because they thought"},{"startTime":169.383,"endTime":173.625,"body":"they're like this, and they got trapped by"},{"startTime":173.625,"endTime":174.785,"body":"the uncanny valley."},{"startTime":174.934,"endTime":179.255,"body":"you don't want a cartoon's face to be too"},{"startTime":174.934,"endTime":179.255,"body":"expressive."},{"startTime":179.575,"endTime":181.715,"body":"And it's this really tricky spot."},{"startTime":181.715,"endTime":184.876,"body":"And it's the reason, and this is why I"},{"startTime":181.715,"endTime":184.876,"body":"love to talk about this topic, I'm really"},{"startTime":184.876,"endTime":189.698,"body":"obsessed with practical AI, and I don't"},{"startTime":184.876,"endTime":189.698,"body":"think any AI video tool right now has gone"},{"startTime":189.698,"endTime":191.578,"body":"past the, oh, that's interesting."},{"startTime":191.578,"endTime":194.759,"body":"A lot of them get stuck in, oh, that's a"},{"startTime":191.578,"endTime":194.759,"body":"nightmare, that's haunting, I'm"},{"startTime":194.759,"endTime":197.26,"body":"uncomfortable, or it makes me dizzy."},{"startTime":197.26,"endTime":200.841,"body":"Like, there's an AI tool that I use to"},{"startTime":197.26,"endTime":200.841,"body":"make images move, I always get dizzy"},{"startTime":200.841,"endTime":203.83,"body":"because it does circles, so I get sick to"},{"startTime":200.841,"endTime":203.83,"body":"my stomach when I'm using it."},{"startTime":203.83,"endTime":205.791,"body":"but it does boost my Pinterest views."},{"startTime":205.791,"endTime":208.373,"body":"So I have to use it, but I'm like, oh boy,"},{"startTime":205.791,"endTime":208.373,"body":"I'm getting dizzy."},{"startTime":208.373,"endTime":213.397,"body":"So I'm very sensitive to actually bad"},{"startTime":208.373,"endTime":213.397,"body":"video."},{"startTime":213.397,"endTime":216.359,"body":"Even those, I think they're called 5D, the"},{"startTime":213.397,"endTime":216.359,"body":"things you sit in it about."},{"startTime":216.359,"endTime":217.26,"body":"My kids love them."},{"startTime":217.26,"endTime":218.641,"body":"Every time we're at the mall, we have to"},{"startTime":217.26,"endTime":218.641,"body":"get in it."},{"startTime":218.641,"endTime":220.062,"body":"It always gets sick."},{"startTime":220.202,"endTime":221.163,"body":"I hate them."},{"startTime":221.163,"endTime":222.584,"body":"I just feel so uncomfortable."},{"startTime":222.584,"endTime":226.087,"body":"Like, I don't know, it really, I have this"},{"startTime":222.584,"endTime":226.087,"body":"real problem with that, that's why I guess"},{"startTime":226.087,"endTime":230.089,"body":"I'm not an astronaut or a fighter pilot,"},{"startTime":226.087,"endTime":230.089,"body":"but one of the things."},{"startTime":230.089,"endTime":230.789,"body":"I was with you though."},{"startTime":230.789,"endTime":236.03,"body":"Like when 3D glasses and 3D movies came"},{"startTime":230.789,"endTime":236.03,"body":"out, you know, years and years ago now."},{"startTime":236.03,"endTime":239.771,"body":"I mean, it was tough to kind of sit there"},{"startTime":236.03,"endTime":239.771,"body":"and be like, okay."},{"startTime":239.771,"endTime":243.212,"body":"And I even remember watching, I don't even"},{"startTime":239.771,"endTime":243.212,"body":"know what the movie was, but it was one of"},{"startTime":243.212,"endTime":249.534,"body":"the first feature length films that was"},{"startTime":243.212,"endTime":249.534,"body":"fully animated, maybe Final Fantasy or"},{"startTime":249.534,"endTime":249.874,"body":"something."},{"startTime":249.874,"endTime":256.916,"body":"I don't know what it was, but it was so"},{"startTime":249.874,"endTime":256.916,"body":"close, but so off that like I literally"},{"startTime":256.916,"endTime":257.876,"body":"was like"},{"startTime":258.509,"endTime":261.553,"body":"My mind was trying to figure out is this"},{"startTime":258.509,"endTime":261.553,"body":"real or not real?"},{"startTime":261.553,"endTime":266.279,"body":"No, it's not real But it's it looks real,"},{"startTime":261.553,"endTime":266.279,"body":"but maybe not as real and it that back and"},{"startTime":266.279,"endTime":269.563,"body":"forth in my head Ruin the entire movie."},{"startTime":269.563,"endTime":273.508,"body":"I didn't even know what it was about or"},{"startTime":269.563,"endTime":273.508,"body":"what I mean, I just was like, oh get me"},{"startTime":273.508,"endTime":274.308,"body":"out of here"},{"startTime":275.446,"endTime":278.626,"body":"that you brought that up because that's"},{"startTime":275.446,"endTime":278.626,"body":"the other movie that almost put that"},{"startTime":278.626,"endTime":280.227,"body":"entire video company out of business."},{"startTime":280.227,"endTime":282.788,"body":"The movie was so bad because they tried"},{"startTime":280.227,"endTime":282.788,"body":"that."},{"startTime":282.788,"endTime":285.488,"body":"The same thing where the characters are"},{"startTime":282.788,"endTime":285.488,"body":"too close to human."},{"startTime":285.588,"endTime":290.19,"body":"So one of the issues, and I want to get"},{"startTime":285.588,"endTime":290.19,"body":"practical with this because you solved a"},{"startTime":290.19,"endTime":291.77,"body":"problem that I had for a long time."},{"startTime":291.77,"endTime":294.871,"body":"Actually, my problem for a long time was"},{"startTime":291.77,"endTime":294.871,"body":"making an audio podcast, trying to create"},{"startTime":294.871,"endTime":296.811,"body":"social media clips was a nightmare."},{"startTime":296.811,"endTime":301.333,"body":"So before AI, just the process of creating"},{"startTime":296.811,"endTime":301.333,"body":"the image and having a waveform that would"},{"startTime":301.333,"endTime":304.353,"body":"move so the image is a little bit"},{"startTime":301.333,"endTime":304.353,"body":"interesting was really hard."},{"startTime":304.498,"endTime":309.702,"body":"And people do listen to old episodes of my"},{"startTime":304.498,"endTime":309.702,"body":"podcast on YouTube where it's just a"},{"startTime":309.702,"endTime":312.925,"body":"single slide with the name of the episode"},{"startTime":309.702,"endTime":312.925,"body":"and a moving way for me."},{"startTime":312.925,"endTime":314.326,"body":"And it was not easy to put together."},{"startTime":314.326,"endTime":319.811,"body":"So one of the challenges and something we"},{"startTime":314.326,"endTime":319.811,"body":"brought up before is that a lot of tools"},{"startTime":319.811,"endTime":321.132,"body":"are creeping into each other."},{"startTime":321.132,"endTime":322.854,"body":"So I want to give you a specific example."},{"startTime":322.854,"endTime":328.058,"body":"Um, a year ago, I was creating my social"},{"startTime":322.854,"endTime":328.058,"body":"media clips manually, and it was actually"},{"startTime":328.058,"endTime":329.8,"body":"really hard to get the exact time codes."},{"startTime":329.8,"endTime":332.461,"body":"The tool I used didn't have a, it doesn't"},{"startTime":329.8,"endTime":332.461,"body":"have a very good slider."},{"startTime":333.522,"endTime":335.703,"body":"So it always clips off like half a second"},{"startTime":333.522,"endTime":335.703,"body":"that I don't want."},{"startTime":335.703,"endTime":339.044,"body":"It's kind of annoying, but it had"},{"startTime":335.703,"endTime":339.044,"body":"templates and it was really compared to"},{"startTime":339.044,"endTime":341.905,"body":"anything else with the grid, but I had to"},{"startTime":339.044,"endTime":341.905,"body":"have a full-time VA running it."},{"startTime":342.185,"endTime":347.047,"body":"Then the first tool that made automated"},{"startTime":342.185,"endTime":347.047,"body":"social media clips came out."},{"startTime":347.047,"endTime":348.668,"body":"Now there's two issues."},{"startTime":348.668,"endTime":351.969,"body":"The first is that you always have to check"},{"startTime":348.668,"endTime":351.969,"body":"them because they're never as viral or as"},{"startTime":351.969,"endTime":352.51,"body":"good as they think."},{"startTime":352.51,"endTime":354.891,"body":"They always catch some bad parts."},{"startTime":354.891,"endTime":356.891,"body":"I've never had a clip that I didn't have"},{"startTime":354.891,"endTime":356.891,"body":"to modify."},{"startTime":356.891,"endTime":357.592,"body":"Never, never, never."},{"startTime":357.592,"endTime":359.272,"body":"And you always have to choose the right"},{"startTime":357.592,"endTime":359.272,"body":"template."},{"startTime":359.533,"endTime":360.533,"body":"The second..."},{"startTime":362.11,"endTime":367.533,"body":"And bigger issue is that went from being a"},{"startTime":362.11,"endTime":367.533,"body":"product to a feature because now the"},{"startTime":367.533,"endTime":372.275,"body":"software I used to record my episodes, the"},{"startTime":367.533,"endTime":372.275,"body":"software I used to make transcripts, they"},{"startTime":372.275,"endTime":374.136,"body":"both have that as a feature."},{"startTime":374.176,"endTime":376.818,"body":"And it's starting to get to the point"},{"startTime":374.176,"endTime":376.818,"body":"where it's not good."},{"startTime":376.818,"endTime":380.32,"body":"I can only assume my podcast host is going"},{"startTime":376.818,"endTime":380.32,"body":"to add that as a feature soon."},{"startTime":380.32,"endTime":381.561,"body":"And I'm sure then YouTube will add it."},{"startTime":381.561,"endTime":385.063,"body":"So what was it kind of went from it didn't"},{"startTime":381.561,"endTime":385.063,"body":"exist, you had to do it manually, then you"},{"startTime":385.063,"endTime":385.963,"body":"had to do it manually."},{"startTime":385.963,"endTime":388.284,"body":"Then it became a tool."},{"startTime":388.284,"endTime":389.725,"body":"But now it's become a feature."},{"startTime":389.725,"endTime":390.585,"body":"And it's"},{"startTime":390.714,"endTime":392.094,"body":"tools are merging into each other."},{"startTime":392.094,"endTime":394.495,"body":"And one of the tools you mentioned"},{"startTime":392.094,"endTime":394.495,"body":"earlier, which is one I use a lot is"},{"startTime":394.495,"endTime":394.955,"body":"Descript."},{"startTime":394.955,"endTime":397.255,"body":"When I first started using it, it was just"},{"startTime":394.955,"endTime":397.255,"body":"a transcription software."},{"startTime":397.255,"endTime":403.517,"body":"Now, they're a video editing podcast"},{"startTime":397.255,"endTime":403.517,"body":"editing platform and their main feature,"},{"startTime":403.517,"endTime":403.717,"body":"right?"},{"startTime":403.717,"endTime":407.358,"body":"Transcription used to be such a nightmare."},{"startTime":407.358,"endTime":413.5,"body":"So when I started out, I used to use"},{"startTime":407.358,"endTime":413.5,"body":"Dragon, Dictate, and they say, 95%"},{"startTime":413.5,"endTime":414.4,"body":"accurate."},{"startTime":414.44,"endTime":418.121,"body":"But when you dictate with Dictate with"},{"startTime":414.44,"endTime":418.121,"body":"Dragon, well, that's one in every 20 words"},{"startTime":418.121,"endTime":418.622,"body":"is wrong."},{"startTime":418.622,"endTime":421.282,"body":"So every sentence has a mistake and it"},{"startTime":418.622,"endTime":421.282,"body":"would have no punctuation."},{"startTime":421.282,"endTime":425.964,"body":"You'd have to say, let's go to the store,"},{"startTime":421.282,"endTime":425.964,"body":"comma, and talk to mom, comma, and then"},{"startTime":425.964,"endTime":426.504,"body":"come home."},{"startTime":426.504,"endTime":430.205,"body":"And if you learn, and I know people that"},{"startTime":426.504,"endTime":430.205,"body":"did, there are dragon people."},{"startTime":430.205,"endTime":431.665,"body":"They have a Facebook community."},{"startTime":431.665,"endTime":432.645,"body":"I was a part of for a while."},{"startTime":432.645,"endTime":436.046,"body":"We didn't end well because I was like,"},{"startTime":432.645,"endTime":436.046,"body":"that's a nightmare for me."},{"startTime":436.046,"endTime":438.247,"body":"I think in punctuation."},{"startTime":439.187,"endTime":440.708,"body":"And it was so inaccurate, it was a"},{"startTime":439.187,"endTime":440.708,"body":"nightmare."},{"startTime":440.708,"endTime":443.408,"body":"Then I had two full time transcriptions"},{"startTime":440.708,"endTime":443.408,"body":"that work for me."},{"startTime":443.408,"endTime":447.729,"body":"So when software that was accurate enough"},{"startTime":443.408,"endTime":447.729,"body":"to be usable came out, so exciting for me."},{"startTime":448.298,"endTime":449.778,"body":"And now it's ubiquitous."},{"startTime":450.539,"endTime":453.38,"body":"Everything transcribes this episode."},{"startTime":453.38,"endTime":457.142,"body":"Like I can't stop, no matter what I do, I"},{"startTime":453.38,"endTime":457.142,"body":"end up with three or four transcripts"},{"startTime":457.142,"endTime":459.844,"body":"because every tool I pass it through has a"},{"startTime":457.142,"endTime":459.844,"body":"transcription."},{"startTime":459.844,"endTime":462.905,"body":"So what became, what was really special"},{"startTime":459.844,"endTime":462.905,"body":"when it came out has become a feature."},{"startTime":462.905,"endTime":466.928,"body":"And that's a really, really big challenge,"},{"startTime":462.905,"endTime":466.928,"body":"especially for smaller companies."},{"startTime":466.928,"endTime":471.59,"body":"But how do you kind of deal with that"},{"startTime":466.928,"endTime":471.59,"body":"challenge to where a lot of other tools"},{"startTime":471.59,"endTime":475.852,"body":"are gonna, a lot of other tools actually"},{"startTime":471.59,"endTime":475.852,"body":"say, and audiograms too."},{"startTime":476.373,"endTime":477.193,"body":"They add."},{"startTime":479.211,"endTime":483.113,"body":"Yeah, I mean, you could technically, I've"},{"startTime":479.211,"endTime":483.113,"body":"been an Adobe user for a very long time"},{"startTime":483.113,"endTime":486.315,"body":"and you can do audiograms in Adobe all day"},{"startTime":483.113,"endTime":486.315,"body":"long."},{"startTime":487.036,"endTime":490.638,"body":"It requires more expertise though, right?"},{"startTime":490.939,"endTime":493.561,"body":"So if I'm in After Effects, I could do it."},{"startTime":493.561,"endTime":495.502,"body":"If I'm in Premiere, I could do it."},{"startTime":495.502,"endTime":499.485,"body":"But you have to really know what you're"},{"startTime":495.502,"endTime":499.485,"body":"doing and it takes a long time."},{"startTime":499.485,"endTime":502.107,"body":"Like it's not a quick thing to do."},{"startTime":502.107,"endTime":504.788,"body":"And so we have, including myself,"},{"startTime":504.945,"endTime":508.465,"body":"Adobe users that will use wave just to get"},{"startTime":504.945,"endTime":508.465,"body":"it done faster, right?"},{"startTime":508.465,"endTime":509.726,"body":"They know what the end goal is."},{"startTime":509.726,"endTime":515.447,"body":"It's like, I need marketing material for"},{"startTime":509.726,"endTime":515.447,"body":"my finished podcast or my audio book."},{"startTime":515.447,"endTime":517.028,"body":"I just need it done."},{"startTime":517.268,"endTime":519.969,"body":"I don't want to hire a high level skilled"},{"startTime":517.268,"endTime":519.969,"body":"editor."},{"startTime":519.969,"endTime":524.29,"body":"I just need to get it done or my VA that"},{"startTime":519.969,"endTime":524.29,"body":"is maybe not a skilled, just needs to get"},{"startTime":524.29,"endTime":525.19,"body":"it done."},{"startTime":525.39,"endTime":528.631,"body":"And so what we're trying to do is"},{"startTime":525.39,"endTime":528.631,"body":"simplify."},{"startTime":529.051,"endTime":533.892,"body":"Now, granted, we, we grew during the."},{"startTime":534.033,"endTime":539.337,"body":"you know, COVID pandemic, we were able to,"},{"startTime":534.033,"endTime":539.337,"body":"you know, capture a lot of the people that"},{"startTime":539.337,"endTime":542.78,"body":"were at home saying, I want to create a"},{"startTime":539.337,"endTime":542.78,"body":"podcast, right?"},{"startTime":543.081,"endTime":546.343,"body":"And now over the last couple of years,"},{"startTime":543.081,"endTime":546.343,"body":"like you mentioned, a lot of podcasters"},{"startTime":546.343,"endTime":547.344,"body":"are moving to video."},{"startTime":547.344,"endTime":551.808,"body":"They're recording, you know, video, and"},{"startTime":547.344,"endTime":551.808,"body":"now they have another layer of complexity"},{"startTime":551.808,"endTime":552.609,"body":"to what they're doing."},{"startTime":552.609,"endTime":555.311,"body":"Now they have to deal with video editing."},{"startTime":555.451,"endTime":557.713,"body":"They have to deal with, you know,"},{"startTime":555.451,"endTime":557.713,"body":"transcribing."},{"startTime":557.713,"endTime":559.595,"body":"They have to deal with all these other"},{"startTime":557.713,"endTime":559.595,"body":"things."},{"startTime":559.775,"endTime":561.289,"body":"And like you said,"},{"startTime":561.289,"endTime":565.712,"body":"the trend is going to where every tool can"},{"startTime":561.289,"endTime":565.712,"body":"do everything."},{"startTime":566.853,"endTime":571.597,"body":"And so as you have AI, as you have more"},{"startTime":566.853,"endTime":571.597,"body":"sophistication, it's gonna get easier to"},{"startTime":571.597,"endTime":572.678,"body":"just me too everything."},{"startTime":572.678,"endTime":575.6,"body":"You even see it in social media platforms"},{"startTime":572.678,"endTime":575.6,"body":"themselves."},{"startTime":575.92,"endTime":580.203,"body":"If TikTok does something really well,"},{"startTime":575.92,"endTime":580.203,"body":"Instagram goes, copy paste."},{"startTime":580.884,"endTime":586.649,"body":"And so there's this really interesting"},{"startTime":580.884,"endTime":586.649,"body":"merging of tools that's happening and"},{"startTime":586.649,"endTime":591.073,"body":"really the best tool that you can use is"},{"startTime":586.649,"endTime":591.073,"body":"the one that you know how to use."},{"startTime":591.073,"endTime":591.953,"body":"quickly."},{"startTime":592.354,"endTime":595.756,"body":"And so that's where it comes down to."},{"startTime":596.577,"endTime":598.398,"body":"And we saw this in cameras, right?"},{"startTime":598.398,"endTime":603.923,"body":"Like before they had the analog camera,"},{"startTime":598.398,"endTime":603.923,"body":"you had to develop the film."},{"startTime":603.923,"endTime":604.884,"body":"It was really hard."},{"startTime":604.884,"endTime":607.106,"body":"And then the digital cameras came out and"},{"startTime":604.884,"endTime":607.106,"body":"they were small."},{"startTime":607.106,"endTime":608.347,"body":"And but they weren't as good."},{"startTime":608.347,"endTime":609.467,"body":"The quality wasn't there."},{"startTime":609.467,"endTime":613.351,"body":"And people were like, well, now my phone"},{"startTime":609.467,"endTime":613.351,"body":"is taking the good pictures."},{"startTime":613.351,"endTime":615.833,"body":"And now the phone is just as good as the"},{"startTime":613.351,"endTime":615.833,"body":"DSLR."},{"startTime":615.833,"endTime":616.633,"body":"And oh my goodness."},{"startTime":616.633,"endTime":620.156,"body":"And like, so we started going through this"},{"startTime":616.633,"endTime":620.156,"body":"evolution and what it really comes down"},{"startTime":620.156,"endTime":620.836,"body":"to."},{"startTime":620.893,"endTime":626.096,"body":"And I think in the latest Apple Tim Cook"},{"startTime":620.893,"endTime":626.096,"body":"video, he's like the end of it, he's like,"},{"startTime":626.096,"endTime":628.898,"body":"and this was shot on the iPhone, right?"},{"startTime":628.898,"endTime":633.461,"body":"And so, you know, you really have this"},{"startTime":628.898,"endTime":633.461,"body":"situation where the best phone is the one"},{"startTime":633.461,"endTime":634.762,"body":"that is with you, right?"},{"startTime":634.762,"endTime":638.865,"body":"It's the one that you can capture whatever"},{"startTime":634.762,"endTime":638.865,"body":"you're trying to capture because the"},{"startTime":638.865,"endTime":642.707,"body":"quality is all gonna be in the same"},{"startTime":638.865,"endTime":642.707,"body":"ballpark and it's gonna come down to your"},{"startTime":642.707,"endTime":649.252,"body":"skill as a storyteller, as a marketer to"},{"startTime":642.707,"endTime":649.252,"body":"get the right message, get the right edit"},{"startTime":649.252,"endTime":650.929,"body":"and get it in front of the right people."},{"startTime":650.929,"endTime":655.61,"body":"And so it becomes less about the tools,"},{"startTime":650.929,"endTime":655.61,"body":"the more talented you are."},{"startTime":655.61,"endTime":662.492,"body":"And what a lot of these software tools and"},{"startTime":655.61,"endTime":662.492,"body":"AI tools are gonna do is take the talent"},{"startTime":662.492,"endTime":664.432,"body":"and make them even better."},{"startTime":664.472,"endTime":666.753,"body":"And so it's gonna raise the bar."},{"startTime":666.973,"endTime":671.554,"body":"And so really, if you're a beginner, you"},{"startTime":666.973,"endTime":671.554,"body":"just have to pick one, learn it and use"},{"startTime":671.554,"endTime":672.015,"body":"it."},{"startTime":672.015,"endTime":676.476,"body":"And so our philosophy at Wave is just,"},{"startTime":672.015,"endTime":676.476,"body":"what is the simplest tool that can get you"},{"startTime":676.476,"endTime":679.176,"body":"the most results the fastest, right?"},{"startTime":679.365,"endTime":680.165,"body":"No buttons."},{"startTime":680.165,"endTime":685.75,"body":"I mean, we have people that log in, they"},{"startTime":680.165,"endTime":685.75,"body":"see like the smorgasbord of all these"},{"startTime":685.75,"endTime":687.692,"body":"features and they're just overwhelmed,"},{"startTime":685.75,"endTime":687.692,"body":"right?"},{"startTime":687.692,"endTime":688.873,"body":"They're not editors."},{"startTime":688.873,"endTime":692.617,"body":"They never really learned any of the"},{"startTime":688.873,"endTime":692.617,"body":"complex tools and they don't wanna become"},{"startTime":692.617,"endTime":693.817,"body":"editors, right?"},{"startTime":694.258,"endTime":702.246,"body":"And so we're just trying to keep it simple"},{"startTime":694.258,"endTime":702.246,"body":"and find customers that are not as, they"},{"startTime":702.246,"endTime":705.348,"body":"don't wanna be the video editor, right?"},{"startTime":707.578,"endTime":710.261,"body":"Yeah, you brought up so many important"},{"startTime":707.578,"endTime":710.261,"body":"things there because I've been thinking a"},{"startTime":710.261,"endTime":716.226,"body":"lot about this episode because I actually"},{"startTime":710.261,"endTime":716.226,"body":"think my ability to use certain tools has"},{"startTime":716.226,"endTime":718.788,"body":"really gone down as I've added more"},{"startTime":716.226,"endTime":718.788,"body":"features."},{"startTime":718.788,"endTime":725.854,"body":"So to actually correct text inside of"},{"startTime":718.788,"endTime":725.854,"body":"Descript is super hard because it's always"},{"startTime":725.854,"endTime":729.897,"body":"an editor mode and I have to switch modes"},{"startTime":725.854,"endTime":729.897,"body":"and even then it's actually the"},{"startTime":729.897,"endTime":732.88,"body":"functionality I originally like was like,"},{"startTime":729.897,"endTime":732.88,"body":"oh, I can fix this transcript is now what"},{"startTime":732.88,"endTime":734.12,"body":"it's the worst at."},{"startTime":735.106,"endTime":738.687,"body":"All the hotkeys are for other things,"},{"startTime":735.106,"endTime":738.687,"body":"because for people that join later."},{"startTime":739.168,"endTime":744.391,"body":"And it's really, that's one of the things"},{"startTime":739.168,"endTime":744.391,"body":"that happens is that a lot of tools want"},{"startTime":744.391,"endTime":745.912,"body":"to be everything for everyone."},{"startTime":745.912,"endTime":748.094,"body":"And it's kind of annoying."},{"startTime":748.094,"endTime":754.157,"body":"Like now everything is transcribing"},{"startTime":748.094,"endTime":754.157,"body":"everything and to different levels of"},{"startTime":754.157,"endTime":755.118,"body":"quality."},{"startTime":755.118,"endTime":758.74,"body":"And I would understand if I could have, I"},{"startTime":755.118,"endTime":758.74,"body":"would use a specialist, that's why I use a"},{"startTime":758.74,"endTime":760.281,"body":"script, if it's the best transcriber."},{"startTime":760.281,"endTime":760.798,"body":"But..."},{"startTime":760.798,"endTime":763.679,"body":"Other transcription tools are now all"},{"startTime":760.798,"endTime":763.679,"body":"using the same backend."},{"startTime":763.679,"endTime":767.882,"body":"So they're all kind of the same quality"},{"startTime":763.679,"endTime":767.882,"body":"and it's reaching a singularity to where"},{"startTime":767.882,"endTime":769.683,"body":"eventually everything can be perfect."},{"startTime":769.683,"endTime":771.083,"body":"They still all make a ton of mistakes."},{"startTime":771.083,"endTime":775.406,"body":"Like it's guaranteed that there's going to"},{"startTime":771.083,"endTime":775.406,"body":"be a mistake with your name and always,"},{"startTime":775.406,"endTime":776.747,"body":"whenever I say someone's name, it always"},{"startTime":775.406,"endTime":776.747,"body":"gets wrong."},{"startTime":776.747,"endTime":780.829,"body":"And also every single time I use an auto"},{"startTime":776.747,"endTime":780.829,"body":"clip generator, it always grabs the"},{"startTime":780.829,"endTime":783.27,"body":"beginning of the episode into the intro"},{"startTime":780.829,"endTime":783.27,"body":"music."},{"startTime":783.27,"endTime":784.411,"body":"And I'm like, why would you grab that?"},{"startTime":784.411,"endTime":785.531,"body":"That's not a clip."},{"startTime":785.752,"endTime":788.113,"body":"Like it's the intro voice guy every week."},{"startTime":788.113,"endTime":789.493,"body":"And so it's not, we don't want."},{"startTime":789.558,"endTime":790.278,"body":"That's the first one."},{"startTime":790.278,"endTime":791.219,"body":"They always recommend it."},{"startTime":791.219,"endTime":793.98,"body":"So I finally learned, oh, don't send a"},{"startTime":791.219,"endTime":793.98,"body":"finished episode."},{"startTime":793.98,"endTime":797.482,"body":"Send an episode before I've added the"},{"startTime":793.98,"endTime":797.482,"body":"commercials because it always picks that."},{"startTime":797.682,"endTime":803.866,"body":"But there's this tendency, and this is"},{"startTime":797.682,"endTime":803.866,"body":"what's, I think for the consumer, this is"},{"startTime":803.866,"endTime":808.028,"body":"the big problem is that as tools merge"},{"startTime":803.866,"endTime":808.028,"body":"into each other, you have to constantly"},{"startTime":808.028,"endTime":808.909,"body":"change your workflow."},{"startTime":808.909,"endTime":814.152,"body":"My entire pre-podcast and post-podcast"},{"startTime":808.909,"endTime":814.152,"body":"workflow has changed."},{"startTime":814.532,"endTime":817.046,"body":"And I'm even thinking, I'm like, oh my"},{"startTime":814.532,"endTime":817.046,"body":"gosh, I need to change."},{"startTime":817.046,"endTime":818.227,"body":"get rid of my project manager."},{"startTime":818.227,"endTime":819.928,"body":"I need it because I've changed my workflow"},{"startTime":818.227,"endTime":819.928,"body":"so much."},{"startTime":819.928,"endTime":823.651,"body":"I went from a team of 20 to now I just"},{"startTime":819.928,"endTime":823.651,"body":"have one, now I have two people."},{"startTime":824.152,"endTime":829.296,"body":"And so, because so many things like I had"},{"startTime":824.152,"endTime":829.296,"body":"two full-time transcriptionists, that job"},{"startTime":829.296,"endTime":830.197,"body":"doesn't exist anymore."},{"startTime":830.197,"endTime":832.419,"body":"Full-time editor don't need that anymore."},{"startTime":832.639,"endTime":835.422,"body":"And like someone saw someone yesterday,"},{"startTime":832.639,"endTime":835.422,"body":"they go, oh, I'm hiring a proofreader."},{"startTime":835.422,"endTime":837.183,"body":"I go, that job still exists."},{"startTime":837.283,"endTime":839.425,"body":"Chat GBT doesn't make spelling mistakes."},{"startTime":839.425,"endTime":841.267,"body":"You can do that's how I edited the last"},{"startTime":839.425,"endTime":841.267,"body":"book."},{"startTime":841.267,"endTime":844.769,"body":"I'll never get a grammar complaint because"},{"startTime":841.267,"endTime":844.769,"body":"it doesn't make grammar mistakes."},{"startTime":844.918,"endTime":846.859,"body":"Like it solves that problem for free."},{"startTime":846.859,"endTime":848.099,"body":"That's the free version does that."},{"startTime":848.099,"endTime":853.282,"body":"So a lot of these needs, I just like my"},{"startTime":848.099,"endTime":853.282,"body":"video editor, I don't need anymore because"},{"startTime":853.802,"endTime":856.684,"body":"this software will record the episode,"},{"startTime":853.802,"endTime":856.684,"body":"will automatically edit it."},{"startTime":856.684,"endTime":859.746,"body":"It will go back and forth between us."},{"startTime":859.746,"endTime":862.827,"body":"Because I like to have that version so"},{"startTime":859.746,"endTime":862.827,"body":"that way people don't see me drinking"},{"startTime":862.827,"endTime":863.628,"body":"every time you're talking."},{"startTime":863.628,"endTime":865.929,"body":"It's like, I think I look silly when I'm"},{"startTime":863.628,"endTime":865.929,"body":"doing that."},{"startTime":865.929,"endTime":866.71,"body":"It does it automatically."},{"startTime":866.71,"endTime":870.352,"body":"It takes it like three minutes, which"},{"startTime":866.71,"endTime":870.352,"body":"used, in fact, we actually were paying for"},{"startTime":870.352,"endTime":874.154,"body":"a specialty piece of software and add onto"},{"startTime":870.352,"endTime":874.154,"body":"Adobe Premiere to do that."},{"startTime":874.154,"endTime":875.814,"body":"And then this software added the"},{"startTime":874.154,"endTime":875.814,"body":"functionality for free."},{"startTime":875.814,"endTime":877.495,"body":"The software offers to make clips."},{"startTime":877.495,"endTime":880.456,"body":"Now the clips they make are not good yet,"},{"startTime":877.495,"endTime":880.456,"body":"but they'll catch that."},{"startTime":880.496,"endTime":885.197,"body":"So it's really hard for the consumer"},{"startTime":880.496,"endTime":885.197,"body":"because you have to constantly change your"},{"startTime":885.197,"endTime":888.478,"body":"workflow because tools are adding new"},{"startTime":885.197,"endTime":888.478,"body":"features and the feature you originally"},{"startTime":888.478,"endTime":890.439,"body":"bought it for kind of goes away."},{"startTime":890.439,"endTime":893.66,"body":"So it's why when you talk about"},{"startTime":890.439,"endTime":893.66,"body":"audiograms, they go, oh, this is a tool"},{"startTime":893.66,"endTime":895.301,"body":"I've always used for that."},{"startTime":895.301,"endTime":897.801,"body":"One tool, one solution, and it makes it"},{"startTime":895.301,"endTime":897.801,"body":"easier."},{"startTime":897.974,"endTime":900.775,"body":"Because right now, for example, I have"},{"startTime":897.974,"endTime":900.775,"body":"three background removal tools."},{"startTime":900.775,"endTime":903.116,"body":"When I need to remove the background of an"},{"startTime":900.775,"endTime":903.116,"body":"image, I have three different tools."},{"startTime":903.116,"endTime":903.476,"body":"I do."},{"startTime":903.476,"endTime":905.798,"body":"I look to see which one gives the best"},{"startTime":903.476,"endTime":905.798,"body":"result because they never all give the"},{"startTime":905.798,"endTime":906.758,"body":"same result."},{"startTime":906.858,"endTime":908.939,"body":"So it's very overwhelming."},{"startTime":908.939,"endTime":911.961,"body":"I think the biggest problem with AI right"},{"startTime":908.939,"endTime":911.961,"body":"now is overwhelmed, which is there are so"},{"startTime":911.961,"endTime":914.042,"body":"many tools that all claim to do the same"},{"startTime":911.961,"endTime":914.042,"body":"thing."},{"startTime":914.042,"endTime":918.384,"body":"And then now tool A has three features"},{"startTime":914.042,"endTime":918.384,"body":"tool B has three features and two of them"},{"startTime":918.384,"endTime":919.205,"body":"are the same features."},{"startTime":919.205,"endTime":920.325,"body":"What do I do?"},{"startTime":920.386,"endTime":923.587,"body":"So you're passionate about content"},{"startTime":920.386,"endTime":923.587,"body":"creation."},{"startTime":923.587,"endTime":926.288,"body":"I know that outside of wave, you know,"},{"startTime":923.587,"endTime":926.288,"body":"it's the future."},{"startTime":926.629,"endTime":927.938,"body":"What's your approach?"},{"startTime":927.938,"endTime":931.681,"body":"for your own as you're beginning to kind"},{"startTime":927.938,"endTime":931.681,"body":"of expand your brand beyond your SaaS and"},{"startTime":931.681,"endTime":932.762,"body":"kind of go to other realms."},{"startTime":932.762,"endTime":937.387,"body":"How do you, what's your work phone, which"},{"startTime":932.762,"endTime":937.387,"body":"AI tools do you use or which type of tools"},{"startTime":937.387,"endTime":940.329,"body":"do you like to use and what's your"},{"startTime":937.387,"endTime":940.329,"body":"approach to content creation?"},{"startTime":941.021,"endTime":944.882,"body":"Yeah, that's a great question."},{"startTime":944.882,"endTime":946.303,"body":"It's really hard right now."},{"startTime":946.303,"endTime":951.065,"body":"I'm still trying to figure that out"},{"startTime":946.303,"endTime":951.065,"body":"because of what you just said, because you"},{"startTime":951.065,"endTime":955.387,"body":"got that shiny object syndrome where it's"},{"startTime":951.065,"endTime":955.387,"body":"like, oh, that's the thing I need to be"},{"startTime":955.387,"endTime":955.627,"body":"doing."},{"startTime":955.627,"endTime":956.787,"body":"That's the workflow."},{"startTime":956.787,"endTime":958.968,"body":"And like you said, it changes so much."},{"startTime":959.668,"endTime":965.531,"body":"I'm almost in kind of learning mode still"},{"startTime":959.668,"endTime":965.531,"body":"around a lot of the AI tools."},{"startTime":965.531,"endTime":969.412,"body":"I've been testing some of the new chat"},{"startTime":965.531,"endTime":969.412,"body":"GBT."},{"startTime":969.877,"endTime":976.719,"body":"4.5 and the new the newer versions of it"},{"startTime":969.877,"endTime":976.719,"body":"with the video and it's really fascinating"},{"startTime":977.02,"endTime":980.881,"body":"But like you said different qualities"},{"startTime":977.02,"endTime":980.881,"body":"different, you know, some of its gimmicky"},{"startTime":980.881,"endTime":985.303,"body":"is some of it's just not there yet I do"},{"startTime":980.881,"endTime":985.303,"body":"think we are racing towards the"},{"startTime":985.303,"endTime":990.205,"body":"singularity where eventually it'll come"},{"startTime":985.303,"endTime":990.205,"body":"down to us as content creators just"},{"startTime":990.205,"endTime":995.447,"body":"getting in front of the computer or a"},{"startTime":990.205,"endTime":995.447,"body":"device or whatever and just giving our"},{"startTime":995.447,"endTime":998.468,"body":"talk or our message or our conversation"},{"startTime":995.447,"endTime":998.468,"body":"and then"},{"startTime":998.625,"endTime":999.965,"body":"AI just does everything else, right?"},{"startTime":999.965,"endTime":1004.186,"body":"And so to the point where we're not even"},{"startTime":999.965,"endTime":1004.186,"body":"here, right?"},{"startTime":1004.186,"endTime":1005.847,"body":"It's like, this is not us."},{"startTime":1005.847,"endTime":1010.648,"body":"This is, this is a, you know, maybe it's"},{"startTime":1005.847,"endTime":1010.648,"body":"an avatar of someone else."},{"startTime":1010.648,"endTime":1011.828,"body":"Like it's a cartoon."},{"startTime":1011.828,"endTime":1013.269,"body":"It can be whatever you want."},{"startTime":1013.269,"endTime":1017.13,"body":"That's giving the, you know, you could"},{"startTime":1013.269,"endTime":1017.13,"body":"create mascots of yourself, like different"},{"startTime":1017.13,"endTime":1018.33,"body":"versions of yourself."},{"startTime":1018.33,"endTime":1022.531,"body":"You know, you got the little angel, little"},{"startTime":1018.33,"endTime":1022.531,"body":"demon, like you got different versions"},{"startTime":1022.531,"endTime":1024.272,"body":"that have different attitudes."},{"startTime":1024.272,"endTime":1026.792,"body":"I mean, there's so many different"},{"startTime":1024.272,"endTime":1026.792,"body":"directions you can go with it."},{"startTime":1026.889,"endTime":1030.37,"body":"But eventually, yeah, it does come down to"},{"startTime":1026.889,"endTime":1030.37,"body":"what is your message, what are you trying"},{"startTime":1030.37,"endTime":1032.952,"body":"to, what's your story, what are you trying"},{"startTime":1030.37,"endTime":1032.952,"body":"to share?"},{"startTime":1033.132,"endTime":1040.796,"body":"And then that'll be the actual signal"},{"startTime":1033.132,"endTime":1040.796,"body":"versus the noise that stands out in the"},{"startTime":1040.796,"endTime":1041.817,"body":"marketplace."},{"startTime":1041.817,"endTime":1046.059,"body":"Because imagine what, when we do get to"},{"startTime":1041.817,"endTime":1046.059,"body":"that singularity, I mean, everyone is"},{"startTime":1046.059,"endTime":1051.302,"body":"gonna just, it's either gonna be AIs"},{"startTime":1046.059,"endTime":1051.302,"body":"generating all the content and the humans"},{"startTime":1051.302,"endTime":1052.803,"body":"are gonna be like, what is this?"},{"startTime":1052.803,"endTime":1055.864,"body":"Like, I don't even, I don't trust"},{"startTime":1052.803,"endTime":1055.864,"body":"anything."},{"startTime":1056.101,"endTime":1058.462,"body":"I don't like anything, right?"},{"startTime":1058.462,"endTime":1063.504,"body":"It's just like what, so I'm sure there's"},{"startTime":1058.462,"endTime":1063.504,"body":"gonna be a point where it'll get back to"},{"startTime":1063.504,"endTime":1065.424,"body":"what can humans create."},{"startTime":1065.424,"endTime":1068.726,"body":"And so I'm kinda just taking all this in,"},{"startTime":1065.424,"endTime":1068.726,"body":"trying to figure this out myself."},{"startTime":1068.726,"endTime":1076.509,"body":"My current stack is really not where I"},{"startTime":1068.726,"endTime":1076.509,"body":"want it to be right now, but when I was"},{"startTime":1076.509,"endTime":1083.692,"body":"recording podcasts a lot, it would be"},{"startTime":1076.509,"endTime":1083.692,"body":"create the pod, record the podcast, edit"},{"startTime":1083.692,"endTime":1085.732,"body":"the podcast in Premiere."},{"startTime":1086.469,"endTime":1089.831,"body":"and then post it on YouTube and then find"},{"startTime":1086.469,"endTime":1089.831,"body":"the clips from there."},{"startTime":1089.831,"endTime":1095.095,"body":"And so, you know, that's kind of a"},{"startTime":1089.831,"endTime":1095.095,"body":"simplified workflow, but I wasn't not even"},{"startTime":1095.095,"endTime":1099.718,"body":"getting to all the, you know, I would say"},{"startTime":1095.095,"endTime":1099.718,"body":"like that last 10% where you, you"},{"startTime":1099.718,"endTime":1102.92,"body":"transcribe it, you do all the things that"},{"startTime":1099.718,"endTime":1102.92,"body":"you're supposed to do."},{"startTime":1103.101,"endTime":1105.422,"body":"Um, I was doing that in some cases, but."},{"startTime":1106.603,"endTime":1107.524,"body":"You know, it's interesting."},{"startTime":1107.524,"endTime":1113.368,"body":"I talked to one of the top podcasters, uh,"},{"startTime":1107.524,"endTime":1113.368,"body":"about a year ago and he said, uh,"},{"startTime":1113.997,"endTime":1120.299,"body":"he did an experiment or his team did an"},{"startTime":1113.997,"endTime":1120.299,"body":"experiment where they tried to choose the"},{"startTime":1120.299,"endTime":1125.382,"body":"right clips themselves of what they"},{"startTime":1120.299,"endTime":1125.382,"body":"thought would be the best clips and they"},{"startTime":1125.382,"endTime":1131.044,"body":"did that for a couple episodes and then"},{"startTime":1125.382,"endTime":1131.044,"body":"they let the AI just randomly choose"},{"startTime":1131.124,"endTime":1136.486,"body":"whatever ones that it wanted and it would"},{"startTime":1131.124,"endTime":1136.486,"body":"choose the worst clips like the absolute"},{"startTime":1136.486,"endTime":1140.948,"body":"like didn't even make any sense like clips"},{"startTime":1136.486,"endTime":1140.948,"body":"where it was like a side comment that"},{"startTime":1140.948,"endTime":1141.868,"body":"wasn't even"},{"startTime":1141.917,"endTime":1148.4,"body":"related to the podcast topic at all and"},{"startTime":1141.917,"endTime":1148.4,"body":"What they found interestingly enough was"},{"startTime":1148.62,"endTime":1153.783,"body":"the one with the random clips did way"},{"startTime":1148.62,"endTime":1153.783,"body":"better Because they were so weird and"},{"startTime":1153.783,"endTime":1157.845,"body":"random that didn't make sense that it"},{"startTime":1153.783,"endTime":1157.845,"body":"caught attention Right, and so I think"},{"startTime":1157.845,"endTime":1162.047,"body":"that's where or it was like some comment"},{"startTime":1157.845,"endTime":1162.047,"body":"like oh what you know, I like, you know"},{"startTime":1162.248,"endTime":1165.329,"body":"Chocolate or whatever and people were"},{"startTime":1162.248,"endTime":1165.329,"body":"like, oh, I love chocolate too and it"},{"startTime":1165.329,"endTime":1171.052,"body":"created engagement and so I think The"},{"startTime":1171.065,"endTime":1174.226,"body":"Interesting thing is you it still comes"},{"startTime":1171.065,"endTime":1174.226,"body":"down to the core."},{"startTime":1174.226,"endTime":1175.847,"body":"Do you grab attention?"},{"startTime":1175.967,"endTime":1176.668,"body":"What are you saying?"},{"startTime":1176.668,"endTime":1179.95,"body":"That's interesting Does it create any"},{"startTime":1176.668,"endTime":1179.95,"body":"engagement?"},{"startTime":1179.95,"endTime":1183.971,"body":"Do I care do I trust you as a content"},{"startTime":1179.95,"endTime":1183.971,"body":"creator, right?"},{"startTime":1184.012,"endTime":1189.895,"body":"and so like all these things are Our top"},{"startTime":1184.012,"endTime":1189.895,"body":"of mind as I'm trying to create content."},{"startTime":1189.895,"endTime":1196.459,"body":"I think also because I'm a little bit more"},{"startTime":1189.895,"endTime":1196.459,"body":"older old school from like Like a content"},{"startTime":1196.459,"endTime":1197.299,"body":"creation standpoint."},{"startTime":1197.299,"endTime":1199.46,"body":"It's like I want to create something"},{"startTime":1197.299,"endTime":1199.46,"body":"that's art"},{"startTime":1199.925,"endTime":1206.949,"body":"like artistic, and so it's really hard"},{"startTime":1199.925,"endTime":1206.949,"body":"pulling me into this new paradigm shift of"},{"startTime":1207.19,"endTime":1209.491,"body":"content quote unquote, right?"},{"startTime":1210.892,"endTime":1217.497,"body":"And so you have this really strange kind"},{"startTime":1210.892,"endTime":1217.497,"body":"of throwaway art if you will, in content,"},{"startTime":1217.497,"endTime":1222.02,"body":"in the content game, where it's a matter"},{"startTime":1217.497,"endTime":1222.02,"body":"of let me just throw as much content as I"},{"startTime":1222.02,"endTime":1224.721,"body":"can on all these platforms and see what"},{"startTime":1222.02,"endTime":1224.721,"body":"sticks."},{"startTime":1224.922,"endTime":1228.904,"body":"That whole concept is just grates on me a"},{"startTime":1224.922,"endTime":1228.904,"body":"little bit, right?"},{"startTime":1229.353,"endTime":1234.094,"body":"The whole point of an artist is to like"},{"startTime":1229.353,"endTime":1234.094,"body":"work hard on something and then deliver it"},{"startTime":1234.094,"endTime":1238.675,"body":"to an audience and be like, here's my"},{"startTime":1234.094,"endTime":1238.675,"body":"heart on a sleeve, like on my sleeve,"},{"startTime":1238.675,"endTime":1239.075,"body":"right?"},{"startTime":1239.075,"endTime":1241.856,"body":"Like here it is, like what do you think?"},{"startTime":1242.216,"endTime":1249.418,"body":"And content and the cheapening of that"},{"startTime":1242.216,"endTime":1249.418,"body":"content is really disheartening, right?"},{"startTime":1249.418,"endTime":1254.259,"body":"Cause it's like, man, this is a totally"},{"startTime":1249.418,"endTime":1254.259,"body":"different paradigm where now you don't"},{"startTime":1254.259,"endTime":1258.14,"body":"even necessarily need to be a quote"},{"startTime":1254.259,"endTime":1258.14,"body":"unquote artist or filmmaker, but you can"},{"startTime":1258.14,"endTime":1259.033,"body":"put out"},{"startTime":1259.033,"endTime":1260.614,"body":"all sorts of content, right?"},{"startTime":1260.614,"endTime":1264.436,"body":"It's almost like when everybody had a"},{"startTime":1260.614,"endTime":1264.436,"body":"phone with a camera on it, all of a sudden"},{"startTime":1264.436,"endTime":1267.879,"body":"everyone's like, well, I'm a great"},{"startTime":1264.436,"endTime":1267.879,"body":"photographer now because I have a camera"},{"startTime":1267.879,"endTime":1270.44,"body":"that can take professional photos."},{"startTime":1271.041,"endTime":1277.805,"body":"And so it's been a little difficult for me"},{"startTime":1271.041,"endTime":1277.805,"body":"in this journey to put out volume of"},{"startTime":1277.805,"endTime":1278.586,"body":"content, right?"},{"startTime":1278.586,"endTime":1282.949,"body":"And I think that's what I'm getting over"},{"startTime":1278.586,"endTime":1282.949,"body":"right now."},{"startTime":1283.269,"endTime":1288.432,"body":"I've kind of gotten over like the"},{"startTime":1283.269,"endTime":1288.432,"body":"filmmaker stepping in front of the camera."},{"startTime":1288.685,"endTime":1295.512,"body":"step and now it's more about like just put"},{"startTime":1288.685,"endTime":1295.512,"body":"it out there and don't worry you know just"},{"startTime":1295.953,"endTime":1300.618,"body":"it's okay not everything has to be like"},{"startTime":1295.953,"endTime":1300.618,"body":"high art it can just go out and it doesn't"},{"startTime":1300.618,"endTime":1303.26,"body":"have to be great so that's kind of where"},{"startTime":1300.618,"endTime":1303.26,"body":"i'm at"},{"startTime":1304.694,"endTime":1308.617,"body":"Yeah, it's a tough transition as someone"},{"startTime":1304.694,"endTime":1308.617,"body":"who comes from writing books."},{"startTime":1308.617,"endTime":1311.659,"body":"And then I was like, my first mindset was,"},{"startTime":1308.617,"endTime":1311.659,"body":"hey, if you want to read a word of it, you"},{"startTime":1311.659,"endTime":1312.34,"body":"have to pay for it."},{"startTime":1312.34,"endTime":1315.623,"body":"I would know you want to read blog posts,"},{"startTime":1312.34,"endTime":1315.623,"body":"no way that not giving you free stuff."},{"startTime":1315.623,"endTime":1317.344,"body":"And then I had to start."},{"startTime":1317.344,"endTime":1318.805,"body":"And of course, now that doesn't work."},{"startTime":1318.805,"endTime":1324.61,"body":"And it is this thing where it's quantity"},{"startTime":1318.805,"endTime":1324.61,"body":"so much of it's about quantity, you just"},{"startTime":1324.61,"endTime":1326.872,"body":"have to put a lot out there and"},{"startTime":1324.61,"endTime":1326.872,"body":"something's gonna hit and some things"},{"startTime":1326.872,"endTime":1329.053,"body":"aren't and it's really challenging, like"},{"startTime":1329.906,"endTime":1332.048,"body":"Even for this show, it's like, oh,"},{"startTime":1329.906,"endTime":1332.048,"body":"Jonathan, you got to put out two episodes"},{"startTime":1332.048,"endTime":1332.868,"body":"a week, three episodes a week."},{"startTime":1332.868,"endTime":1334.83,"body":"And kind of that's only when it grows to"},{"startTime":1332.868,"endTime":1334.83,"body":"have a lot more episodes."},{"startTime":1334.83,"endTime":1337.352,"body":"And I'm like, well, I'm a couple of months"},{"startTime":1334.83,"endTime":1337.352,"body":"ahead."},{"startTime":1337.352,"endTime":1338.533,"body":"I don't know."},{"startTime":1338.533,"endTime":1338.734,"body":"Right."},{"startTime":1338.734,"endTime":1342.997,"body":"We just done a massive shift, shifting"},{"startTime":1338.734,"endTime":1342.997,"body":"from one from the generic surf master to"},{"startTime":1342.997,"endTime":1344.739,"body":"pure AI podcast, because it's so"},{"startTime":1342.997,"endTime":1344.739,"body":"important."},{"startTime":1344.739,"endTime":1348.663,"body":"So you are taught things that a lot of"},{"startTime":1344.739,"endTime":1348.663,"body":"people resonate with, which is like, well,"},{"startTime":1348.663,"endTime":1351.865,"body":"I've already figured out a way to do"},{"startTime":1348.663,"endTime":1351.865,"body":"things and I'm really about quality and"},{"startTime":1351.865,"endTime":1353.987,"body":"something I'm guilty of."},{"startTime":1353.987,"endTime":1356.689,"body":"So someone asked me, if you had to ask me"},{"startTime":1353.987,"endTime":1356.689,"body":"the other day."},{"startTime":1357.098,"endTime":1360.861,"body":"was like, oh no, one of my clients was"},{"startTime":1357.098,"endTime":1360.861,"body":"like, oh, do you represent the masses?"},{"startTime":1360.861,"endTime":1363.843,"body":"And I was like, well, when it comes to the"},{"startTime":1360.861,"endTime":1363.843,"body":"movies I watch, I'm the lowest common"},{"startTime":1363.843,"endTime":1364.404,"body":"denominator."},{"startTime":1364.404,"endTime":1365.765,"body":"The movies people are like, oh, that movie"},{"startTime":1364.404,"endTime":1365.765,"body":"was terrible."},{"startTime":1365.765,"endTime":1366.885,"body":"I was like, oh, I liked it."},{"startTime":1366.926,"endTime":1368.647,"body":"Like, I'm so guilty of that."},{"startTime":1368.647,"endTime":1372.13,"body":"Like I'm the last one to give up on stuff"},{"startTime":1368.647,"endTime":1372.13,"body":"as far as movies and stuff and books."},{"startTime":1372.13,"endTime":1372.991,"body":"Like I'll read any book."},{"startTime":1372.991,"endTime":1374.972,"body":"If there's a robot on the cover, I'm"},{"startTime":1372.991,"endTime":1374.972,"body":"reading it."},{"startTime":1375.293,"endTime":1376.213,"body":"And I read a lot of books."},{"startTime":1376.213,"endTime":1378.996,"body":"Like this was definitely a VA wrote this,"},{"startTime":1376.213,"endTime":1378.996,"body":"but I liked the story, so I'll still read"},{"startTime":1378.996,"endTime":1379.176,"body":"it, right?"},{"startTime":1379.176,"endTime":1381.638,"body":"And even though there's a couple of"},{"startTime":1379.176,"endTime":1381.638,"body":"spelling mistakes and some weird Russian"},{"startTime":1381.638,"endTime":1384.24,"body":"language, I know which country the VA is."},{"startTime":1384.24,"endTime":1385.901,"body":"I'm guilty of that as a consumer."},{"startTime":1385.901,"endTime":1386.521,"body":"So."},{"startTime":1387.17,"endTime":1392.212,"body":"There's this recent story about like, oh,"},{"startTime":1387.17,"endTime":1392.212,"body":"some authors are suing because someone"},{"startTime":1392.212,"endTime":1394.533,"body":"went to an AI and said, hey, write the"},{"startTime":1392.212,"endTime":1394.533,"body":"next book in this guy's series."},{"startTime":1394.533,"endTime":1396.093,"body":"I actually thought the person thought"},{"startTime":1394.533,"endTime":1396.093,"body":"that's a genius."},{"startTime":1396.093,"endTime":1398.694,"body":"I was like, really cool move."},{"startTime":1398.694,"endTime":1400.135,"body":"I don't know that even put them out there."},{"startTime":1400.135,"endTime":1403.216,"body":"They just found out about it, but it's a"},{"startTime":1400.135,"endTime":1403.216,"body":"very cool move."},{"startTime":1403.216,"endTime":1405.637,"body":"And it's like, what is the author gonna"},{"startTime":1403.216,"endTime":1405.637,"body":"do?"},{"startTime":1405.737,"endTime":1411.119,"body":"And it is because the genius out of the"},{"startTime":1405.737,"endTime":1411.119,"body":"bottle and authors are feeling now what"},{"startTime":1411.119,"endTime":1414.621,"body":"musicians were feeling in 1999, 2000, when"},{"startTime":1411.119,"endTime":1414.621,"body":"Napster came out."},{"startTime":1414.681,"endTime":1416.841,"body":"And I know this, listen, I'm in there."},{"startTime":1417.683,"endTime":1418.588,"body":"Huge."},{"startTime":1418.823,"endTime":1422.425,"body":"ChatGPT right in the style of Jonathan"},{"startTime":1418.823,"endTime":1422.425,"body":"Green and it will write enough like me"},{"startTime":1422.425,"endTime":1424.867,"body":"that I, first time I saw that I freaked"},{"startTime":1422.425,"endTime":1424.867,"body":"out."},{"startTime":1424.867,"endTime":1426.589,"body":"I go, what are you doing?"},{"startTime":1426.589,"endTime":1427.229,"body":"That's me."},{"startTime":1427.229,"endTime":1429.591,"body":"Because I, I'm not the most famous"},{"startTime":1427.229,"endTime":1429.591,"body":"Jonathan Green."},{"startTime":1429.591,"endTime":1431.492,"body":"I'm like the third most famous author."},{"startTime":1431.973,"endTime":1434.995,"body":"And I assumed it would choose one of the"},{"startTime":1431.973,"endTime":1434.995,"body":"more famous ones."},{"startTime":1435.115,"endTime":1439.518,"body":"But I started writing in my style and"},{"startTime":1435.115,"endTime":1439.518,"body":"enough that I recognized it."},{"startTime":1439.518,"endTime":1441.52,"body":"It was enough that I go, that's how I"},{"startTime":1439.518,"endTime":1441.52,"body":"write."},{"startTime":1441.94,"endTime":1443.781,"body":"And it's"},{"startTime":1444.41,"endTime":1447.951,"body":"I was, it won't tell me which of my books"},{"startTime":1444.41,"endTime":1447.951,"body":"I read or if it's all from my blog, where"},{"startTime":1447.951,"endTime":1450.691,"body":"it got the content, but I feel like it"},{"startTime":1447.951,"endTime":1450.691,"body":"definitely read more than my blog because"},{"startTime":1450.691,"endTime":1453.732,"body":"it felt like that, but maybe it's just"},{"startTime":1450.691,"endTime":1453.732,"body":"from my blog and other content, but it's"},{"startTime":1453.732,"endTime":1455.333,"body":"captured the way I write."},{"startTime":1455.333,"endTime":1460.134,"body":"And you can fight it, but you can never"},{"startTime":1455.333,"endTime":1460.134,"body":"get the genie back in the bottle, right?"},{"startTime":1460.134,"endTime":1462.095,"body":"You can never switch back."},{"startTime":1462.195,"endTime":1465.456,"body":"And that's an important lesson for all of"},{"startTime":1462.195,"endTime":1465.456,"body":"us, which is that we kind of have to"},{"startTime":1465.456,"endTime":1467.617,"body":"accept, it's like the stages are great."},{"startTime":1467.617,"endTime":1468.917,"body":"First, you have to get to that acceptance."},{"startTime":1468.917,"endTime":1471.357,"body":"You have to accept, okay, this is a major"},{"startTime":1468.917,"endTime":1471.357,"body":"shift."},{"startTime":1471.574,"endTime":1475.076,"body":"And we're at a time right now, which is"},{"startTime":1471.574,"endTime":1475.076,"body":"very volatile because a lot of tools are"},{"startTime":1475.076,"endTime":1475.596,"body":"changing."},{"startTime":1475.596,"endTime":1476.937,"body":"Software comes out every day."},{"startTime":1476.937,"endTime":1481.781,"body":"There's constant updates and it's hard to"},{"startTime":1476.937,"endTime":1481.781,"body":"know what, because you start using a tool,"},{"startTime":1481.781,"endTime":1481.941,"body":"right?"},{"startTime":1481.941,"endTime":1486.844,"body":"You pay for like a year subscription to a"},{"startTime":1481.941,"endTime":1486.844,"body":"tool and then it's obsolete a week and a"},{"startTime":1486.844,"endTime":1487.804,"body":"half later."},{"startTime":1487.965,"endTime":1493.068,"body":"And for every tool I use, there's someone"},{"startTime":1487.965,"endTime":1493.068,"body":"who swears by a different competing tool."},{"startTime":1493.389,"endTime":1496.271,"body":"Every time I talk about like a clutch"},{"startTime":1493.389,"endTime":1496.271,"body":"tool, everyone else goes, that one's"},{"startTime":1496.271,"endTime":1496.611,"body":"terrible."},{"startTime":1496.611,"endTime":1497.331,"body":"This is the one I use."},{"startTime":1497.331,"endTime":1498.352,"body":"And then I try the free trial there."},{"startTime":1498.352,"endTime":1499.813,"body":"It's like, well, yours is terrible."},{"startTime":1499.813,"endTime":1500.913,"body":"They all come up with."},{"startTime":1502.078,"endTime":1504.96,"body":"Again, random or weird clips, it's"},{"startTime":1502.078,"endTime":1504.96,"body":"interesting that test you mentioned,"},{"startTime":1504.96,"endTime":1507.322,"body":"because I'm like, maybe just to me, I'm"},{"startTime":1504.96,"endTime":1507.322,"body":"like, oh, then I'll just let it post"},{"startTime":1507.322,"endTime":1507.902,"body":"whoever it wants."},{"startTime":1507.902,"endTime":1509.444,"body":"That's like a huge time saver."},{"startTime":1509.444,"endTime":1514.187,"body":"Because then the hard part is like, how do"},{"startTime":1509.444,"endTime":1514.187,"body":"I get the clip from the tool onto the"},{"startTime":1514.187,"endTime":1515.008,"body":"social media platforms?"},{"startTime":1515.008,"endTime":1516.249,"body":"Because those are kind of the hurdles."},{"startTime":1516.249,"endTime":1518.951,"body":"My business, we've always had the problem"},{"startTime":1516.249,"endTime":1518.951,"body":"of I make content, but it never gets"},{"startTime":1518.951,"endTime":1521.293,"body":"posted, no matter what I do."},{"startTime":1521.293,"endTime":1523.815,"body":"So now that process is gonna get more and"},{"startTime":1521.293,"endTime":1523.815,"body":"more automated."},{"startTime":1523.815,"endTime":1527.418,"body":"It's like, I would never use a social"},{"startTime":1523.815,"endTime":1527.418,"body":"media schedule that doesn't have an AI"},{"startTime":1527.418,"endTime":1528.939,"body":"component."},{"startTime":1528.939,"endTime":1531.778,"body":"Because now my clip generator will"},{"startTime":1528.939,"endTime":1531.778,"body":"actually"},{"startTime":1531.778,"endTime":1536.2,"body":"generate the little stuff you write below"},{"startTime":1531.778,"endTime":1536.2,"body":"the video with its AI and schedule."},{"startTime":1536.2,"endTime":1539.462,"body":"I'm like, wow, you know, now a ton of my"},{"startTime":1536.2,"endTime":1539.462,"body":"problems are solved."},{"startTime":1539.462,"endTime":1542.143,"body":"It's kind of annoying because you have to"},{"startTime":1539.462,"endTime":1542.143,"body":"do a different shape for every social"},{"startTime":1542.143,"endTime":1542.644,"body":"media platform."},{"startTime":1542.644,"endTime":1544.205,"body":"That one drives me crazy."},{"startTime":1544.205,"endTime":1549.268,"body":"There's squares and this likes rectangles"},{"startTime":1544.205,"endTime":1549.268,"body":"and this likes tall rectangles."},{"startTime":1549.268,"endTime":1550.989,"body":"So you're kind of dealing with all of"},{"startTime":1549.268,"endTime":1550.989,"body":"that."},{"startTime":1550.989,"endTime":1556.772,"body":"So I think it's really normal for people"},{"startTime":1550.989,"endTime":1556.772,"body":"to feel overwhelmed by these tools and how"},{"startTime":1556.772,"endTime":1558.333,"body":"fast things are changing."},{"startTime":1558.513,"endTime":1559.586,"body":"Is sometimes we..."},{"startTime":1559.586,"endTime":1563.947,"body":"People just assume that because I'm an AI"},{"startTime":1559.586,"endTime":1563.947,"body":"guy that I'll, you know, I'm never"},{"startTime":1563.947,"endTime":1566.227,"body":"overwhelmed, and I just never step behind."},{"startTime":1566.227,"endTime":1570.829,"body":"And honestly, there are so many, I'm a"},{"startTime":1566.227,"endTime":1570.829,"body":"chat GPT expert, there's so many features"},{"startTime":1570.829,"endTime":1572.009,"body":"I've never used."},{"startTime":1572.129,"endTime":1575.17,"body":"There's a thousand, I haven't tried all"},{"startTime":1572.129,"endTime":1575.17,"body":"1000, it's impossible."},{"startTime":1575.17,"endTime":1578.431,"body":"Like it's impossible to keep up because"},{"startTime":1575.17,"endTime":1578.431,"body":"there's always an update."},{"startTime":1578.431,"endTime":1583.992,"body":"And things that work, something I was"},{"startTime":1578.431,"endTime":1583.992,"body":"using last week, it stopped working in"},{"startTime":1583.992,"endTime":1585.052,"body":"real time."},{"startTime":1585.252,"endTime":1586.733,"body":"I ran a prompt, perfect."},{"startTime":1586.733,"endTime":1589.311,"body":"The next time I ran the prompt 30 seconds"},{"startTime":1586.733,"endTime":1589.311,"body":"later, it says, oh,"},{"startTime":1589.311,"endTime":1590.804,"body":"I can't do that anymore."},{"startTime":1591.17,"endTime":1591.912,"body":"Mmm."},{"startTime":1593.464,"endTime":1593.794,"body":"Oh wow."},{"startTime":1593.794,"endTime":1596.815,"body":"an update while I was in the middle of"},{"startTime":1593.794,"endTime":1596.815,"body":"doing something and it was like really"},{"startTime":1596.815,"endTime":1597.135,"body":"annoying."},{"startTime":1597.135,"endTime":1601.817,"body":"And so that's the constant struggle for"},{"startTime":1597.135,"endTime":1601.817,"body":"the users that there's not enough time to"},{"startTime":1601.817,"endTime":1602.618,"body":"become familiar."},{"startTime":1602.618,"endTime":1606.199,"body":"So there's a really good topic to have"},{"startTime":1602.618,"endTime":1606.199,"body":"people that it's okay to go."},{"startTime":1606.259,"endTime":1607.84,"body":"This worked, then it stopped working."},{"startTime":1607.84,"endTime":1611.021,"body":"Then I use this tool that I don't use this"},{"startTime":1607.84,"endTime":1611.021,"body":"tool because I'm someone who I don't like"},{"startTime":1611.021,"endTime":1612.202,"body":"to change my workflows."},{"startTime":1612.202,"endTime":1614.163,"body":"And right now it's not really an option."},{"startTime":1614.523,"endTime":1618.865,"body":"And so every user is trying to figure out"},{"startTime":1614.523,"endTime":1618.865,"body":"what tools should I use."},{"startTime":1618.985,"endTime":1620.342,"body":"Everyone's trying to figure out."},{"startTime":1620.342,"endTime":1622.667,"body":"what SaaS should I use and what should I"},{"startTime":1620.342,"endTime":1622.667,"body":"build in my company?"},{"startTime":1622.667,"endTime":1623.63,"body":"What should my software do?"},{"startTime":1623.63,"endTime":1627.219,"body":"Because whatever features you build now,"},{"startTime":1623.63,"endTime":1627.219,"body":"by the time they're ready, someone else"},{"startTime":1627.219,"endTime":1629.604,"body":"has changed what everyone wants to do,"},{"startTime":1627.219,"endTime":1629.604,"body":"right?"},{"startTime":1629.604,"endTime":1630.465,"body":"Like every..."},{"startTime":1630.465,"endTime":1631.186,"body":"change."},{"startTime":1631.186,"endTime":1637.671,"body":"I mean, I was scheduling the other day and"},{"startTime":1631.186,"endTime":1637.671,"body":"I'm like, where did all these features and"},{"startTime":1637.671,"endTime":1638.351,"body":"buttons come from?"},{"startTime":1638.351,"endTime":1641.093,"body":"And the platform itself changes, right?"},{"startTime":1641.093,"endTime":1645.256,"body":"It's like, well, now you gotta put this"},{"startTime":1641.093,"endTime":1645.256,"body":"and now you gotta select this and now"},{"startTime":1645.256,"endTime":1648.499,"body":"there's all these other options and oh,"},{"startTime":1645.256,"endTime":1648.499,"body":"you want privacy now and you gotta say"},{"startTime":1648.499,"endTime":1650.32,"body":"whether you want this to be, you know?"},{"startTime":1650.32,"endTime":1654.864,"body":"So yeah, it is a lot to keep up with,"},{"startTime":1650.32,"endTime":1654.864,"body":"especially if you're posting to more than"},{"startTime":1654.864,"endTime":1656.564,"body":"one or two platforms."},{"startTime":1657.706,"endTime":1663.907,"body":"Yeah, so one of the platforms that I use"},{"startTime":1657.706,"endTime":1663.907,"body":"just ghosted all AI content."},{"startTime":1664.247,"endTime":1667.368,"body":"So I was having a tough day, I was just"},{"startTime":1664.247,"endTime":1667.368,"body":"reading traffic and they go, yeah, no"},{"startTime":1667.368,"endTime":1668.088,"body":"more."},{"startTime":1668.229,"endTime":1672.77,"body":"So now if you do a search, I don't know if"},{"startTime":1668.229,"endTime":1672.77,"body":"it'll come back or not, but last time I"},{"startTime":1672.77,"endTime":1675.811,"body":"tested, yeah, on Pinterest, if you search"},{"startTime":1672.77,"endTime":1675.811,"body":"ChatGPT, there's no results."},{"startTime":1675.811,"endTime":1676.771,"body":"It brings up chili recipes."},{"startTime":1676.771,"endTime":1678.652,"body":"If you search artificial intelligence,"},{"startTime":1676.771,"endTime":1678.652,"body":"there's no results."},{"startTime":1678.652,"endTime":1681.893,"body":"I go, okay, why are you, I was blowing up"},{"startTime":1678.652,"endTime":1681.893,"body":"on it."},{"startTime":1681.893,"endTime":1682.813,"body":"Why are you doing this to me?"},{"startTime":1682.813,"endTime":1684.274,"body":"So we're pivoting."},{"startTime":1684.274,"endTime":1685.136,"body":"to Bitcoin."},{"startTime":1685.136,"endTime":1691.971,"body":"Remember when YouTube, like pretty much, I"},{"startTime":1685.136,"endTime":1691.971,"body":"don't know what you call it, deleted all"},{"startTime":1691.971,"endTime":1693.233,"body":"the YouTube channels?"},{"startTime":1693.233,"endTime":1693.914,"body":"Ha ha."},{"startTime":1694.418,"endTime":1695.658,"body":"Yeah, the ad-pocalypse."},{"startTime":1695.658,"endTime":1699.841,"body":"So these things can happen and that's an"},{"startTime":1695.658,"endTime":1699.841,"body":"important lesson, which is again, the"},{"startTime":1699.841,"endTime":1701.021,"body":"platforms can change as well."},{"startTime":1701.021,"endTime":1705.824,"body":"So it's okay to figure those things out"},{"startTime":1701.021,"endTime":1705.824,"body":"and that's why it's always good to kind of"},{"startTime":1705.824,"endTime":1710.007,"body":"have your backup strategies, have your"},{"startTime":1705.824,"endTime":1710.007,"body":"simple strategies and find a workflow that"},{"startTime":1710.007,"endTime":1710.847,"body":"works for you."},{"startTime":1710.847,"endTime":1714.709,"body":"And as long as it's efficient, you don't"},{"startTime":1710.847,"endTime":1714.709,"body":"have to change it, right?"},{"startTime":1714.709,"endTime":1715.389,"body":"My..."},{"startTime":1715.422,"endTime":1717.563,"body":"I'm just, the problem I had wasn't getting"},{"startTime":1715.422,"endTime":1717.563,"body":"solved."},{"startTime":1717.563,"endTime":1720.364,"body":"In fact, I had someone who was supposed to"},{"startTime":1717.563,"endTime":1720.364,"body":"be posting the social media clips from"},{"startTime":1720.364,"endTime":1721.665,"body":"this podcast using all these tools."},{"startTime":1721.665,"endTime":1724.187,"body":"And I looked, I was posting one, and I"},{"startTime":1721.665,"endTime":1724.187,"body":"posted a clip in two months."},{"startTime":1724.187,"endTime":1726.688,"body":"He's posting one clip per week when we're"},{"startTime":1724.187,"endTime":1726.688,"body":"supposed to do three."},{"startTime":1726.688,"endTime":1729.27,"body":"So I'm like, oh my gosh, you're killing"},{"startTime":1726.688,"endTime":1729.27,"body":"me."},{"startTime":1729.27,"endTime":1730.87,"body":"You're just absolutely killing me."},{"startTime":1730.87,"endTime":1732.892,"body":"We're making the clips and you're not"},{"startTime":1730.87,"endTime":1732.892,"body":"posting them."},{"startTime":1732.892,"endTime":1737.654,"body":"So it's really, even when you have people"},{"startTime":1732.892,"endTime":1737.654,"body":"on your team, you run into the exact same"},{"startTime":1737.654,"endTime":1737.955,"body":"problems."},{"startTime":1737.955,"endTime":1740.496,"body":"And I know you experienced this too,"},{"startTime":1737.955,"endTime":1740.496,"body":"because everyone's employees does, which"},{"startTime":1740.496,"endTime":1743.394,"body":"is that once they start thinking about"},{"startTime":1740.496,"endTime":1743.394,"body":"drifting that"},{"startTime":1743.394,"endTime":1746.775,"body":"they start just doing less and less and"},{"startTime":1743.394,"endTime":1746.775,"body":"less and they can just, unless you're"},{"startTime":1746.775,"endTime":1751.177,"body":"constantly checking them every week to go,"},{"startTime":1746.775,"endTime":1751.177,"body":"hey, did you stop doing your work now?"},{"startTime":1751.177,"endTime":1752.117,"body":"Did you stop doing your work now?"},{"startTime":1752.117,"endTime":1753.518,"body":"It's like, it's good and it drops off."},{"startTime":1753.518,"endTime":1755.099,"body":"So this is really good."},{"startTime":1755.099,"endTime":1759.3,"body":"I think that, yeah, are gonna resonate"},{"startTime":1755.099,"endTime":1759.3,"body":"with us and really thinking."},{"startTime":1759.3,"endTime":1761.722,"body":"So for people that are thinking, you know"},{"startTime":1759.3,"endTime":1761.722,"body":"what?"},{"startTime":1761.722,"endTime":1762.942,"body":"I just want something simple."},{"startTime":1762.942,"endTime":1766.504,"body":"I just wanna make my audio podcast into"},{"startTime":1762.942,"endTime":1766.504,"body":"some pretty cool clips."},{"startTime":1766.504,"endTime":1767.924,"body":"So I just have one problem, one solution."},{"startTime":1767.924,"endTime":1769.305,"body":"I don't need 50 bells and whistles."},{"startTime":1769.305,"endTime":1771.285,"body":"I want a tool that's not overwhelming."},{"startTime":1771.362,"endTime":1775.844,"body":"which I get because a lot of tools I use,"},{"startTime":1771.362,"endTime":1775.844,"body":"I can't find the functions I want anymore."},{"startTime":1775.944,"endTime":1778.685,"body":"I have to go watch a YouTube video to see"},{"startTime":1775.944,"endTime":1778.685,"body":"how to do something I used to be able to"},{"startTime":1778.685,"endTime":1779.846,"body":"do a year ago."},{"startTime":1779.986,"endTime":1783.348,"body":"So where can people find Wave?"},{"startTime":1783.348,"endTime":1785.429,"body":"I know they're gonna wanna check it out"},{"startTime":1783.348,"endTime":1785.429,"body":"because it's interesting, I was checking"},{"startTime":1785.429,"endTime":1786.333,"body":"it out earlier today."},{"startTime":1786.333,"endTime":1792.495,"body":"Yeah, just go to wavve.co and sign up for"},{"startTime":1786.333,"endTime":1792.495,"body":"a free trial."},{"startTime":1792.495,"endTime":1793.656,"body":"And it's unlimited."},{"startTime":1793.656,"endTime":1795.156,"body":"The free trial is the full version."},{"startTime":1795.156,"endTime":1797.277,"body":"So just knock yourself out."},{"startTime":1797.337,"endTime":1798.798,"body":"It should be really fun."},{"startTime":1799.018,"endTime":1804.72,"body":"And yeah, we're always working on stuff to"},{"startTime":1799.018,"endTime":1804.72,"body":"try to make it faster, better."},{"startTime":1805.781,"endTime":1807.621,"body":"We do have some things in the works."},{"startTime":1807.621,"endTime":1813.244,"body":"Right now we're kind of going through a"},{"startTime":1807.621,"endTime":1813.244,"body":"full backend refresh so that we can add"},{"startTime":1813.244,"endTime":1815.224,"body":"templates and a bunch of other things."},{"startTime":1816.089,"endTime":1817.369,"body":"to the software."},{"startTime":1817.809,"endTime":1822.83,"body":"But yeah, I mean, we want to, big buttons,"},{"startTime":1817.809,"endTime":1822.83,"body":"keep it easy, real simple."},{"startTime":1823.151,"endTime":1828.412,"body":"You get your MP4 video so you can save it"},{"startTime":1823.151,"endTime":1828.412,"body":"and load it wherever you want."},{"startTime":1828.412,"endTime":1832.613,"body":"I think that's the other thing too that"},{"startTime":1828.412,"endTime":1832.613,"body":"people don't realize is when you use a"},{"startTime":1832.613,"endTime":1836.134,"body":"tool that kind of locks you in, right?"},{"startTime":1836.134,"endTime":1843.096,"body":"Like, and all your, you can't leave it"},{"startTime":1836.134,"endTime":1843.096,"body":"because you are, and then they change"},{"startTime":1843.096,"endTime":1845.076,"body":"everything and you're like, oh man."},{"startTime":1846.134,"endTime":1847.383,"body":"That's tough too."},{"startTime":1848.414,"endTime":1851.715,"body":"Yeah, it's cool that you kind of have the"},{"startTime":1848.414,"endTime":1851.715,"body":"consumer perspective as well as the"},{"startTime":1851.715,"endTime":1855.276,"body":"business owner perspective, because I've"},{"startTime":1851.715,"endTime":1855.276,"body":"been through that where, like when I want"},{"startTime":1855.276,"endTime":1859.437,"body":"to leave a tool, especially I can tell one"},{"startTime":1855.276,"endTime":1859.437,"body":"of the big part, a big part of my business"},{"startTime":1859.437,"endTime":1860.757,"body":"relies on a tool that did it."},{"startTime":1860.757,"endTime":1861.818,"body":"The owners didn't exit."},{"startTime":1861.818,"endTime":1865.879,"body":"And I can tell because the new owners"},{"startTime":1861.818,"endTime":1865.879,"body":"always do stuff to make the product worse"},{"startTime":1865.879,"endTime":1866.599,"body":"and raise the prices."},{"startTime":1866.599,"endTime":1867.259,"body":"Right."},{"startTime":1868.319,"endTime":1871.6,"body":"And you know, it's like what I was like,"},{"startTime":1868.319,"endTime":1871.6,"body":"what happened?"},{"startTime":1871.6,"endTime":1872.381,"body":"I messaged my friend."},{"startTime":1872.381,"endTime":1873.461,"body":"He's like, Oh, we sold the company."},{"startTime":1873.461,"endTime":1874.621,"body":"I was like, I knew it."},{"startTime":1874.654,"endTime":1875.359,"body":"Nah!"},{"startTime":1875.382,"endTime":1877.743,"body":"It was going on because this is just like,"},{"startTime":1875.382,"endTime":1877.743,"body":"you started getting these messages."},{"startTime":1877.743,"endTime":1881.384,"body":"Like, Hey, surprise, we're raising the"},{"startTime":1877.743,"endTime":1881.384,"body":"prices in a way that I think."},{"startTime":1881.745,"endTime":1884.326,"body":"Like I'm pretty sure they're going to run"},{"startTime":1881.745,"endTime":1884.326,"body":"into some legal problems because it was a"},{"startTime":1884.326,"endTime":1885.287,"body":"sketchy way of doing it."},{"startTime":1885.287,"endTime":1886.887,"body":"I was like, I got to get out of here."},{"startTime":1887.028,"endTime":1888.428,"body":"So these happen."},{"startTime":1888.428,"endTime":1891.57,"body":"So it's good to know that people don't"},{"startTime":1888.428,"endTime":1891.57,"body":"have to worry about limitations."},{"startTime":1891.57,"endTime":1892.69,"body":"Oh, you can only do so many minutes."},{"startTime":1892.69,"endTime":1894.471,"body":"Cause I, I always hit that."},{"startTime":1894.471,"endTime":1898.024,"body":"And then I make a mistake with a tool and"},{"startTime":1894.471,"endTime":1898.024,"body":"I'm like, Oh, I've used up."},{"startTime":1898.024,"endTime":1900.681,"body":"and then you're out of, yeah, you're out"},{"startTime":1898.024,"endTime":1900.681,"body":"of credits or whatever."},{"startTime":1900.681,"endTime":1901.422,"body":"Yeah."},{"startTime":1901.942,"endTime":1902.602,"body":"So that's awesome."},{"startTime":1902.602,"endTime":1904.844,"body":"It's unlimited guys, especially if you"},{"startTime":1902.602,"endTime":1904.844,"body":"have a back catalog."},{"startTime":1904.844,"endTime":1907.226,"body":"You're I'm going to probably play around"},{"startTime":1904.844,"endTime":1907.226,"body":"with some of my audio books with the tool"},{"startTime":1907.226,"endTime":1910.329,"body":"because I need to bring up some attention"},{"startTime":1907.226,"endTime":1910.329,"body":"on my old audio books."},{"startTime":1910.329,"endTime":1911.429,"body":"I've never made audiograms of them."},{"startTime":1911.429,"endTime":1912.25,"body":"This is going to be pretty cool."},{"startTime":1912.25,"endTime":1915.853,"body":"So guys, that's wave, w a double V E dot C"},{"startTime":1912.25,"endTime":1915.853,"body":"O."},{"startTime":1915.853,"endTime":1919.596,"body":"And thank you so much for being on today's"},{"startTime":1915.853,"endTime":1919.596,"body":"episode of the artificial intelligence"},{"startTime":1919.596,"endTime":1920.077,"body":"podcast."},{"startTime":1920.077,"endTime":1921.257,"body":"Jeff was really great."},{"startTime":1921.653,"endTime":1922.686,"body":"It was really fun, Jonathan."},{"startTime":1922.686,"endTime":1923.935,"body":"Thank you so much."}]}