{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":4.169,"body":"Is AI gonna save or destroy"},{"startTime":0.0,"endTime":4.169,"body":"trust on today's episode with"},{"startTime":4.169,"endTime":5.969,"body":"special guest Natalie Oldfield."},{"startTime":6.149,"endTime":8.039,"body":"Today's episode is brought"},{"startTime":6.149,"endTime":8.039,"body":"to you by the bestseller"},{"startTime":8.039,"endTime":9.539,"body":"Chat, GPT Profits."},{"startTime":9.539,"endTime":11.759,"body":"This book is the Missing"},{"startTime":9.539,"endTime":11.759,"body":"Instruction Manual to get"},{"startTime":11.759,"endTime":14.189,"body":"you up and running with"},{"startTime":11.759,"endTime":14.189,"body":"chat g bt in a matter of"},{"startTime":14.189,"endTime":15.329,"body":"minutes as a special gift."},{"startTime":15.539,"endTime":18.449,"body":"You can get it absolutely"},{"startTime":15.539,"endTime":18.449,"body":"free@artificialintelligencepod.com"},{"startTime":18.749,"endTime":21.599,"body":"slash gift, or at the link"},{"startTime":18.749,"endTime":21.599,"body":"right below this episode."},{"startTime":21.599,"endTime":23.369,"body":"Make sure to grab your"},{"startTime":21.599,"endTime":23.369,"body":"copy before it goes"},{"startTime":23.369,"endTime":24.689,"body":"back up to full price."},{"startTime":25.083,"endTime":26.493,"body":"Are you tired of"},{"startTime":25.083,"endTime":26.493,"body":"dealing with your boss?"},{"startTime":26.493,"endTime":28.623,"body":"Do you feel underpaid"},{"startTime":26.493,"endTime":28.623,"body":"and underappreciated?"},{"startTime":28.863,"endTime":31.203,"body":"If you wanna make it online,"},{"startTime":28.863,"endTime":31.203,"body":"fire your boss and start living"},{"startTime":31.203,"endTime":32.643,"body":"your retirement dreams now."},{"startTime":32.943,"endTime":34.863,"body":"Then you can come"},{"startTime":32.943,"endTime":34.863,"body":"to the right place."},{"startTime":35.013,"endTime":37.083,"body":"Welcome to the Artificial"},{"startTime":35.013,"endTime":37.083,"body":"Intelligence Podcast."},{"startTime":37.323,"endTime":39.603,"body":"You will learn how to use"},{"startTime":37.323,"endTime":39.603,"body":"artificial intelligence to"},{"startTime":39.603,"endTime":42.363,"body":"open new revenue streams and"},{"startTime":39.603,"endTime":42.363,"body":"make money while you sleep."},{"startTime":42.393,"endTime":43.953,"body":"Presented live from a"},{"startTime":42.393,"endTime":43.953,"body":"tropical island in the"},{"startTime":43.953,"endTime":46.113,"body":"South Pacific by bestselling"},{"startTime":43.953,"endTime":46.113,"body":"author Jonathan Green."},{"startTime":46.443,"endTime":48.603,"body":"Now here's your host."},{"startTime":51.271,"endTime":54.361,"body":"Now, Natalie, I'm so excited"},{"startTime":51.271,"endTime":54.361,"body":"to have you here as an expert"},{"startTime":54.361,"endTime":58.651,"body":"in trust because I feel like"},{"startTime":54.361,"endTime":58.651,"body":"this is the area that's in"},{"startTime":58.651,"endTime":61.111,"body":"the most danger because of"},{"startTime":58.651,"endTime":61.111,"body":"artificial intelligence."},{"startTime":62.251,"endTime":66.751,"body":"A lot of companies now want"},{"startTime":62.251,"endTime":66.751,"body":"to replace their customer"},{"startTime":66.751,"endTime":69.331,"body":"support with artificial"},{"startTime":66.751,"endTime":69.331,"body":"intelligence chatbots."},{"startTime":69.331,"endTime":72.691,"body":"They want to have AI write"},{"startTime":69.331,"endTime":72.691,"body":"their emails and write their"},{"startTime":72.691,"endTime":74.671,"body":"social media posts and even"},{"startTime":72.691,"endTime":74.671,"body":"respond to their comments."},{"startTime":74.701,"endTime":77.821,"body":"And one thing I believe is that."},{"startTime":78.676,"endTime":78.886,"body":"The"},{"startTime":78.886,"endTime":81.586,"body":"best way to make someone"},{"startTime":78.886,"endTime":81.586,"body":"hate you is to trick them,"},{"startTime":81.586,"endTime":83.086,"body":"and then they figure it"},{"startTime":81.586,"endTime":83.086,"body":"out and then they, because"},{"startTime":83.086,"endTime":84.856,"body":"they go, I'm not dumb."},{"startTime":85.066,"endTime":85.966,"body":"You are evil."},{"startTime":85.996,"endTime":89.806,"body":"That's a natural ego protection"},{"startTime":85.996,"endTime":89.806,"body":"example is if you suddenly"},{"startTime":89.806,"endTime":92.146,"body":"realize, we've been talking"},{"startTime":89.806,"endTime":92.146,"body":"for 10 minutes now, if you"},{"startTime":92.146,"endTime":95.746,"body":"suddenly realized I was just"},{"startTime":92.146,"endTime":95.746,"body":"a bot, you would be angry."},{"startTime":96.226,"endTime":97.936,"body":"You would be somewhere"},{"startTime":96.226,"endTime":97.936,"body":"between hate and rage."},{"startTime":97.936,"endTime":98.686,"body":"That's the spectrum."},{"startTime":98.686,"endTime":100.036,"body":"You wouldn't be like,"},{"startTime":98.686,"endTime":100.036,"body":"oh, that's clever."},{"startTime":100.186,"endTime":102.376,"body":"How cool I'm talking to"},{"startTime":100.186,"endTime":102.376,"body":"an ai, because it feels"},{"startTime":102.736,"endTime":104.236,"body":"like a horrible trick."},{"startTime":104.326,"endTime":105.706,"body":"And I feel the same way about."},{"startTime":106.561,"endTime":109.321,"body":"Having AI do your"},{"startTime":106.561,"endTime":109.321,"body":"sales calls or having."},{"startTime":110.146,"endTime":111.436,"body":"ai, do your customer support."},{"startTime":111.466,"endTime":115.096,"body":"It's okay if you say, I'm"},{"startTime":111.466,"endTime":115.096,"body":"a chat, I'm an AI chat bot."},{"startTime":115.096,"endTime":116.746,"body":"You let people know in"},{"startTime":115.096,"endTime":116.746,"body":"advance, they're still gonna"},{"startTime":116.746,"endTime":118.246,"body":"be annoyed, but at least"},{"startTime":116.746,"endTime":118.246,"body":"you haven't tricked them."},{"startTime":118.246,"endTime":121.336,"body":"But the entire purpose"},{"startTime":118.246,"endTime":121.336,"body":"of social media is that"},{"startTime":121.336,"endTime":122.566,"body":"you can talk to people."},{"startTime":123.046,"endTime":127.156,"body":"So I, when I realized that"},{"startTime":123.046,"endTime":127.156,"body":"you could tweet at and rice"},{"startTime":127.216,"endTime":130.036,"body":"a question about vampires"},{"startTime":127.216,"endTime":130.036,"body":"and she would respond."},{"startTime":130.806,"endTime":132.486,"body":"That, that didn't"},{"startTime":130.806,"endTime":132.486,"body":"exist 30 years ago."},{"startTime":132.486,"endTime":133.806,"body":"That's what's"},{"startTime":132.486,"endTime":133.806,"body":"really cool, right?"},{"startTime":133.806,"endTime":136.776,"body":"You can actually talk to"},{"startTime":133.806,"endTime":136.776,"body":"the people you admire."},{"startTime":136.886,"endTime":139.716,"body":"I I was working on a music"},{"startTime":136.886,"endTime":139.716,"body":"project and I emailed"},{"startTime":139.716,"endTime":142.686,"body":"the drummer from Billie"},{"startTime":139.716,"endTime":142.686,"body":"Jean from Michael Jackson"},{"startTime":142.686,"endTime":144.276,"body":"song, Billie Jean, to ask"},{"startTime":142.686,"endTime":144.276,"body":"him a question about it."},{"startTime":144.276,"endTime":145.656,"body":"He replied, that's I."},{"startTime":145.801,"endTime":146.701,"body":"It's magical."},{"startTime":146.791,"endTime":147.961,"body":"That's the good thing, right?"},{"startTime":148.171,"endTime":151.981,"body":"Why would we wanna take that"},{"startTime":148.171,"endTime":151.981,"body":"away and replace that with ai?"},{"startTime":152.011,"endTime":154.051,"body":"'cause I believe, and"},{"startTime":152.011,"endTime":154.051,"body":"that's why I had you on,"},{"startTime":154.051,"endTime":155.131,"body":"you're a trust expert."},{"startTime":155.161,"endTime":159.001,"body":"I believe that when you"},{"startTime":155.161,"endTime":159.001,"body":"start to replace your"},{"startTime":159.001,"endTime":161.161,"body":"social media content with"},{"startTime":159.001,"endTime":161.161,"body":"ai, it's very dangerous"},{"startTime":161.161,"endTime":162.811,"body":"because it's not neutral."},{"startTime":162.811,"endTime":166.381,"body":"I think you can actually create"},{"startTime":162.811,"endTime":166.381,"body":"ill will or upset people."},{"startTime":166.471,"endTime":169.441,"body":"They go, oh, this company"},{"startTime":166.471,"endTime":169.441,"body":"cares so little about me."},{"startTime":169.681,"endTime":172.561,"body":"They want me to read something"},{"startTime":169.681,"endTime":172.561,"body":"they didn't even write or"},{"startTime":172.561,"endTime":173.461,"body":"that they haven't read."},{"startTime":174.301,"endTime":174.841,"body":"What do you think?"},{"startTime":174.841,"endTime":175.201,"body":"Expert?"},{"startTime":175.591,"endTime":176.041,"body":"Fire away."},{"startTime":178.421,"endTime":181.061,"body":"First of all, Jonathan,"},{"startTime":178.421,"endTime":181.061,"body":"thank you for inviting me."},{"startTime":181.151,"endTime":182.591,"body":"So excited to be here."},{"startTime":183.131,"endTime":184.061,"body":"What do I think?"},{"startTime":184.111,"endTime":190.141,"body":"I guess I would start with,"},{"startTime":184.111,"endTime":190.141,"body":"we all know that people buy"},{"startTime":190.291,"endTime":194.941,"body":"from companies and other"},{"startTime":190.291,"endTime":194.941,"body":"people they know and trust."},{"startTime":197.581,"endTime":200.551,"body":"When there's no trust,"},{"startTime":197.581,"endTime":200.551,"body":"there's no sale."},{"startTime":201.001,"endTime":210.391,"body":"And replacing a human with AI"},{"startTime":201.001,"endTime":210.391,"body":"for something like social media"},{"startTime":210.391,"endTime":215.041,"body":"or something that has to do with"},{"startTime":210.391,"endTime":215.041,"body":"a customer, I think is really"},{"startTime":215.041,"endTime":221.341,"body":"dangerous because relationships,"},{"startTime":215.041,"endTime":221.341,"body":"customer relationships are the"},{"startTime":221.341,"endTime":224.311,"body":"lifeblood of any business and."},{"startTime":225.661,"endTime":229.201,"body":"Your customer's trust,"},{"startTime":225.661,"endTime":229.201,"body":"which I call trust equity."},{"startTime":229.201,"endTime":231.661,"body":"It's a term that I"},{"startTime":229.201,"endTime":231.661,"body":"coined a long time ago."},{"startTime":231.661,"endTime":235.471,"body":"Trust equity is actually"},{"startTime":231.661,"endTime":235.471,"body":"the company's most trusted"},{"startTime":235.741,"endTime":237.751,"body":"and most precious asset."},{"startTime":238.201,"endTime":239.941,"body":"So I agree with you."},{"startTime":239.941,"endTime":243.361,"body":"When we feel like we're"},{"startTime":239.941,"endTime":243.361,"body":"tricked, we have what I"},{"startTime":243.361,"endTime":244.921,"body":"call like spidey senses."},{"startTime":244.921,"endTime":246.601,"body":"It's not a very technical term."},{"startTime":246.601,"endTime":249.031,"body":"All my models are based"},{"startTime":246.601,"endTime":249.031,"body":"on science and evidence,"},{"startTime":250.021,"endTime":252.271,"body":"but we have what I call"},{"startTime":250.021,"endTime":252.271,"body":"these spidey senses."},{"startTime":252.271,"endTime":253.261,"body":"We know."},{"startTime":254.131,"endTime":257.656,"body":"Intuitively, when someone's"},{"startTime":254.131,"endTime":257.656,"body":"trying to trick us and"},{"startTime":257.746,"endTime":261.346,"body":"when someone tries to"},{"startTime":257.746,"endTime":261.346,"body":"trick us, what happens is"},{"startTime":261.346,"endTime":262.816,"body":"we start to doubt, right?"},{"startTime":263.271,"endTime":270.551,"body":"It fractures trust, it fracture"},{"startTime":263.271,"endTime":270.551,"body":"fractures a relationship and we."},{"startTime":271.091,"endTime":275.791,"body":"When we have a doubt, then"},{"startTime":271.091,"endTime":275.791,"body":"people start looking for other"},{"startTime":275.791,"endTime":278.796,"body":"things and they think what else"},{"startTime":275.791,"endTime":278.796,"body":"are they tricking us about what"},{"startTime":278.796,"endTime":281.796,"body":"else is not truthful or honest?"},{"startTime":282.096,"endTime":284.346,"body":"So I agree with you"},{"startTime":282.096,"endTime":284.346,"body":"a hundred percent."},{"startTime":284.406,"endTime":289.596,"body":"That is not the area that"},{"startTime":284.406,"endTime":289.596,"body":"an organization would."},{"startTime":290.751,"endTime":291.501,"body":"Excel."},{"startTime":291.501,"endTime":294.021,"body":"In fact, like I said,"},{"startTime":291.501,"endTime":294.021,"body":"trust equity is the"},{"startTime":294.021,"endTime":295.251,"body":"most precious asset."},{"startTime":295.521,"endTime":299.451,"body":"That's the part that we need"},{"startTime":295.521,"endTime":299.451,"body":"to protect because that's the"},{"startTime":299.451,"endTime":305.511,"body":"part that has this connection"},{"startTime":299.451,"endTime":305.511,"body":"where people buy from us,"},{"startTime":305.511,"endTime":308.751,"body":"where they support us,"},{"startTime":305.511,"endTime":308.751,"body":"invest in us, tell our their"},{"startTime":308.751,"endTime":313.031,"body":"friends about us, so that"},{"startTime":308.751,"endTime":313.031,"body":"again, we can grow a company."},{"startTime":314.296,"endTime":317.206,"body":"There's so many ways you can use"},{"startTime":314.296,"endTime":317.206,"body":"artificial intelligence, which"},{"startTime":317.206,"endTime":319.966,"body":"can be really useful and give"},{"startTime":317.206,"endTime":319.966,"body":"customers a great experience."},{"startTime":320.566,"endTime":323.266,"body":"And the audio, the spectrum,"},{"startTime":320.566,"endTime":323.266,"body":"you can use it to give"},{"startTime":323.326,"endTime":325.006,"body":"a bad experience or a"},{"startTime":323.326,"endTime":325.006,"body":"dangerous experience."},{"startTime":325.006,"endTime":328.336,"body":"And the most popular use"},{"startTime":325.006,"endTime":328.336,"body":"cases are content generation."},{"startTime":328.336,"endTime":330.076,"body":"Everyone thinks AI is for"},{"startTime":328.336,"endTime":330.076,"body":"content generation, which"},{"startTime":330.076,"endTime":330.886,"body":"is the worst use case."},{"startTime":331.126,"endTime":333.076,"body":"Writing emails, writing blog"},{"startTime":331.126,"endTime":333.076,"body":"posts, writing articles,"},{"startTime":333.106,"endTime":334.696,"body":"writing your social media,"},{"startTime":333.106,"endTime":334.696,"body":"writing your comments."},{"startTime":335.146,"endTime":337.036,"body":"Those are the five things"},{"startTime":335.146,"endTime":337.036,"body":"I would take of a hundred"},{"startTime":337.036,"endTime":337.846,"body":"things you can do with ai."},{"startTime":337.846,"endTime":339.136,"body":"Those are the BO"},{"startTime":337.846,"endTime":339.136,"body":"five worst things."},{"startTime":339.136,"endTime":340.336,"body":"That's the bottom of the list."},{"startTime":340.936,"endTime":341.686,"body":"It's so much better."},{"startTime":342.236,"endTime":345.176,"body":"Data analysis, organizing,"},{"startTime":342.236,"endTime":345.176,"body":"planning, helping you see"},{"startTime":345.386,"endTime":346.556,"body":"what worked and what didn't."},{"startTime":346.796,"endTime":348.086,"body":"Those are so useful."},{"startTime":348.296,"endTime":350.096,"body":"Helping you to"},{"startTime":348.296,"endTime":350.096,"body":"organize your data."},{"startTime":350.306,"endTime":352.496,"body":"We've all lost a"},{"startTime":350.306,"endTime":352.496,"body":"file or lost a video."},{"startTime":352.496,"endTime":354.536,"body":"Go, I know I made, something"},{"startTime":352.496,"endTime":354.536,"body":"happened to me today."},{"startTime":354.536,"endTime":355.436,"body":"It happens every single day."},{"startTime":355.436,"endTime":356.396,"body":"I'm always looking"},{"startTime":355.436,"endTime":356.396,"body":"for something."},{"startTime":356.396,"endTime":359.426,"body":"So there's so many good"},{"startTime":356.396,"endTime":359.426,"body":"use cases, but the flashy"},{"startTime":359.426,"endTime":362.036,"body":"and exciting use cases,"},{"startTime":359.426,"endTime":362.036,"body":"unfortunately, do damage"},{"startTime":362.816,"endTime":366.211,"body":"your relationship with your"},{"startTime":362.816,"endTime":366.211,"body":"audience, and it can be."},{"startTime":366.856,"endTime":368.266,"body":"Really hard to recover."},{"startTime":368.266,"endTime":371.866,"body":"Once you damage and break"},{"startTime":368.266,"endTime":371.866,"body":"that trust, it's really"},{"startTime":371.866,"endTime":372.796,"body":"hard to recover from that."},{"startTime":372.796,"endTime":375.436,"body":"I would love to know, I've"},{"startTime":372.796,"endTime":375.436,"body":"heard this all the time,"},{"startTime":375.436,"endTime":376.756,"body":"no and trust how much I."},{"startTime":377.821,"endTime":379.771,"body":"Is each of those things,"},{"startTime":377.821,"endTime":379.771,"body":"what's the ratio like?"},{"startTime":379.771,"endTime":381.931,"body":"How important is being"},{"startTime":379.771,"endTime":381.931,"body":"known versus liked"},{"startTime":382.351,"endTime":383.431,"body":"versus being trusted?"},{"startTime":383.431,"endTime":386.881,"body":"Because I, I think of them"},{"startTime":383.431,"endTime":386.881,"body":"as very separate categories,"},{"startTime":386.881,"endTime":388.051,"body":"known as they're aware of you."},{"startTime":388.051,"endTime":389.521,"body":"If they don't know who you"},{"startTime":388.051,"endTime":389.521,"body":"are, there's no chance."},{"startTime":390.091,"endTime":391.411,"body":"Likability is something right."},{"startTime":391.411,"endTime":394.081,"body":"I talk about a lot, which"},{"startTime":391.411,"endTime":394.081,"body":"is we don't buy products"},{"startTime":394.081,"endTime":394.891,"body":"from people we don't like."},{"startTime":395.041,"endTime":398.191,"body":"So a lot of people think"},{"startTime":395.041,"endTime":398.191,"body":"expertise is important, which"},{"startTime":398.191,"endTime":399.721,"body":"isn't even on that list at."},{"startTime":400.156,"endTime":402.226,"body":"We don't change the channel"},{"startTime":400.156,"endTime":402.226,"body":"when we're watching the"},{"startTime":402.226,"endTime":403.396,"body":"news to follow the expert."},{"startTime":403.396,"endTime":406.246,"body":"We stay with the reporter"},{"startTime":403.396,"endTime":406.246,"body":"or the host or the, whatever"},{"startTime":406.246,"endTime":407.236,"body":"you call them that we like."},{"startTime":407.236,"endTime":409.876,"body":"We stay on the channel that"},{"startTime":407.236,"endTime":409.876,"body":"matches our political beliefs"},{"startTime":409.876,"endTime":412.336,"body":"or whoever we'd like, not"},{"startTime":409.876,"endTime":412.336,"body":"the person who's smart."},{"startTime":412.336,"endTime":413.386,"body":"We don't follow the brain."},{"startTime":413.806,"endTime":415.846,"body":"So when I tell people who"},{"startTime":413.806,"endTime":415.846,"body":"come to me to work on their"},{"startTime":415.846,"endTime":418.576,"body":"book project, I say, listen,"},{"startTime":415.846,"endTime":418.576,"body":"you don't have to be smart."},{"startTime":418.576,"endTime":419.656,"body":"You have to be likable."},{"startTime":419.686,"endTime":420.556,"body":"Way more important."},{"startTime":421.126,"endTime":424.336,"body":"So I understand that"},{"startTime":421.126,"endTime":424.336,"body":"when I think of trust."},{"startTime":424.456,"endTime":427.756,"body":"Trust to me, at a basic"},{"startTime":424.456,"endTime":427.756,"body":"level is if I send you money."},{"startTime":428.326,"endTime":431.056,"body":"I'm going to get what I"},{"startTime":428.326,"endTime":431.056,"body":"paid for, like that's the"},{"startTime":431.056,"endTime":432.886,"body":"first layer of trust, but"},{"startTime":431.056,"endTime":432.886,"body":"I know there's more to it."},{"startTime":432.886,"endTime":433.966,"body":"So can you build on that?"},{"startTime":435.796,"endTime":436.396,"body":"Sure."},{"startTime":436.456,"endTime":444.346,"body":"So it, I, like I said, I believe"},{"startTime":436.456,"endTime":444.346,"body":"it is the most important asset."},{"startTime":444.496,"endTime":445.726,"body":"It is most critical."},{"startTime":445.756,"endTime":447.076,"body":"So no, like in trust."},{"startTime":447.316,"endTime":450.706,"body":"Trust is the most critical"},{"startTime":447.316,"endTime":450.706,"body":"and that's the most important."},{"startTime":451.396,"endTime":452.986,"body":"First I decide to trust you."},{"startTime":453.256,"endTime":454.636,"body":"Then I'm gonna listen to you."},{"startTime":455.446,"endTime":457.186,"body":"Then I'm even gonna"},{"startTime":455.446,"endTime":457.186,"body":"pay attention."},{"startTime":457.686,"endTime":462.436,"body":"There's so many statistics"},{"startTime":457.686,"endTime":462.436,"body":"out there that talk about"},{"startTime":462.706,"endTime":464.326,"body":"how quick we decide to trust."},{"startTime":464.356,"endTime":466.696,"body":"It's the foundation for"},{"startTime":464.356,"endTime":466.696,"body":"everything, Jonathan."},{"startTime":467.026,"endTime":470.326,"body":"So in terms of face-to-face,"},{"startTime":467.026,"endTime":470.326,"body":"we decide to trust"},{"startTime":470.596,"endTime":471.941,"body":"in 33 milliseconds."},{"startTime":472.341,"endTime":474.111,"body":"Based on someone's"},{"startTime":472.341,"endTime":474.111,"body":"facial expression."},{"startTime":474.651,"endTime":481.221,"body":"So when I, as an example, when"},{"startTime":474.651,"endTime":481.221,"body":"I do my research before I'm"},{"startTime":481.221,"endTime":485.581,"body":"going to talk to someone or"},{"startTime":481.221,"endTime":485.581,"body":"get on a podcast, yes, I listen"},{"startTime":485.581,"endTime":488.681,"body":"to podcasts, but the other"},{"startTime":485.581,"endTime":488.681,"body":"thing I do is I search and"},{"startTime":488.681,"endTime":490.491,"body":"see, okay are there any videos?"},{"startTime":490.551,"endTime":492.021,"body":"So I can see the person."},{"startTime":493.451,"endTime":498.621,"body":"So trust is the foundation"},{"startTime":493.451,"endTime":498.621,"body":"before we even decide on"},{"startTime":498.621,"endTime":501.801,"body":"capabilities to see if"},{"startTime":498.621,"endTime":501.801,"body":"someone is an expert or not."},{"startTime":502.431,"endTime":505.251,"body":"And it's interesting that you"},{"startTime":502.431,"endTime":505.251,"body":"should ask me this because I"},{"startTime":505.251,"endTime":508.911,"body":"just worked with a gentleman"},{"startTime":505.251,"endTime":508.911,"body":"who maybe a lot like some of"},{"startTime":508.911,"endTime":512.391,"body":"your listeners, very technical,"},{"startTime":508.911,"endTime":512.391,"body":"he's a privacy expert and which"},{"startTime":512.391,"endTime":513.921,"body":"is a whole other topic for us."},{"startTime":514.371,"endTime":519.391,"body":"And, he came in one of my"},{"startTime":514.371,"endTime":519.391,"body":"trust mastery programs, and"},{"startTime":519.811,"endTime":523.111,"body":"he said, no, I think expertise"},{"startTime":519.811,"endTime":523.111,"body":"is the most important thing."},{"startTime":524.191,"endTime":527.986,"body":"And I think it's that, I'm"},{"startTime":524.191,"endTime":527.986,"body":"technical, I've got, I."},{"startTime":528.446,"endTime":530.756,"body":"30 years of experience."},{"startTime":531.246,"endTime":537.456,"body":"I love your facial expressions"},{"startTime":531.246,"endTime":537.456,"body":"and that, I, I know my stuff and"},{"startTime":537.466,"endTime":541.726,"body":"I can get someone compliant, a"},{"startTime":537.466,"endTime":541.726,"body":"company compliant right away."},{"startTime":542.326,"endTime":544.666,"body":"And I, I think that's"},{"startTime":542.326,"endTime":544.666,"body":"actually most important."},{"startTime":545.166,"endTime":547.746,"body":"It's like I, I love all"},{"startTime":545.166,"endTime":547.746,"body":"your facial expressions."},{"startTime":547.746,"endTime":549.336,"body":"So what do you think"},{"startTime":547.746,"endTime":549.336,"body":"of all that, Jonathan,"},{"startTime":549.336,"endTime":549.996,"body":"before I keep going?"},{"startTime":549.996,"endTime":550.326,"body":"Oh my gosh."},{"startTime":550.326,"endTime":550.446,"body":"I"},{"startTime":550.446,"endTime":552.546,"body":"feel like you had to give"},{"startTime":550.446,"endTime":552.546,"body":"him some really bad news."},{"startTime":553.046,"endTime":553.946,"body":"I feel like you were"},{"startTime":553.046,"endTime":553.946,"body":"like, I think I know"},{"startTime":553.946,"endTime":554.996,"body":"why you have no clients."},{"startTime":555.046,"endTime":555.436,"body":"And it's, I."},{"startTime":555.866,"endTime":558.416,"body":"Such a, that's such a tech"},{"startTime":555.866,"endTime":558.416,"body":"world problem, which is"},{"startTime":558.416,"endTime":559.406,"body":"that we think we should be."},{"startTime":559.616,"endTime":562.226,"body":"And it's not crazy to think"},{"startTime":559.616,"endTime":562.226,"body":"that you should be rewarded for"},{"startTime":562.226,"endTime":563.456,"body":"developing your hard skills."},{"startTime":563.456,"endTime":565.436,"body":"It's just, you go, why is"},{"startTime":563.456,"endTime":565.436,"body":"everyone else getting promoted?"},{"startTime":566.066,"endTime":568.046,"body":"Why does the boss keep"},{"startTime":566.066,"endTime":568.046,"body":"promoting the person they like?"},{"startTime":568.076,"endTime":569.936,"body":"You already know how to get, now"},{"startTime":568.076,"endTime":569.936,"body":"you know how to get promoted."},{"startTime":569.936,"endTime":570.356,"body":"And you don't."},{"startTime":570.506,"endTime":572.276,"body":"You've already said, oh,"},{"startTime":570.506,"endTime":572.276,"body":"just be someone, they"},{"startTime":572.276,"endTime":572.936,"body":"like to get promoted."},{"startTime":572.936,"endTime":574.606,"body":"And it's unfair, right?"},{"startTime":574.606,"endTime":575.411,"body":"Because the world's not fair."},{"startTime":575.551,"endTime":578.136,"body":"But we, I think about this."},{"startTime":578.136,"endTime":580.736,"body":"Imagine that you, there's"},{"startTime":578.136,"endTime":580.736,"body":"damage in your house and you"},{"startTime":580.736,"endTime":582.056,"body":"have a choice of two plumbers."},{"startTime":582.296,"endTime":584.666,"body":"One of them's a very good"},{"startTime":582.296,"endTime":584.666,"body":"plumber, but you don't feel"},{"startTime":584.666,"endTime":588.326,"body":"safe around them, and one"},{"startTime":584.666,"endTime":588.326,"body":"of them's not as good, and"},{"startTime":588.416,"endTime":590.636,"body":"maybe even a little bit"},{"startTime":588.416,"endTime":590.636,"body":"dumb, but you feel very safe."},{"startTime":591.116,"endTime":592.826,"body":"You're definitely gonna"},{"startTime":591.116,"endTime":592.826,"body":"hire the second one, Lee."},{"startTime":593.111,"endTime":594.341,"body":"That's how much Yes."},{"startTime":594.341,"endTime":594.791,"body":"Out the game."},{"startTime":596.571,"endTime":598.646,"body":"It's the same with"},{"startTime":596.571,"endTime":598.646,"body":"this gentleman, right?"},{"startTime":598.906,"endTime":600.651,"body":"He, I know him."},{"startTime":600.651,"endTime":603.931,"body":"I've known him for,"},{"startTime":600.651,"endTime":603.931,"body":"X number of years."},{"startTime":604.471,"endTime":605.401,"body":"I like him."},{"startTime":605.431,"endTime":607.291,"body":"He's actually a really nice man."},{"startTime":608.506,"endTime":609.466,"body":"But you're right."},{"startTime":609.466,"endTime":612.196,"body":"Like he, he wasn't"},{"startTime":609.466,"endTime":612.196,"body":"getting any clients."},{"startTime":612.256,"endTime":615.716,"body":"And it is so important to the"},{"startTime":612.256,"endTime":615.716,"body":"success of whether you're a"},{"startTime":615.716,"endTime":617.726,"body":"privacy expert or a plumber."},{"startTime":618.146,"endTime":625.456,"body":"So that is the most important"},{"startTime":618.146,"endTime":625.456,"body":"piece is learning how to build"},{"startTime":625.456,"endTime":629.146,"body":"and cultivate and develop"},{"startTime":625.456,"endTime":629.146,"body":"relationships of trust."},{"startTime":629.656,"endTime":632.756,"body":"And coming all the way back"},{"startTime":629.656,"endTime":632.756,"body":"to your question, that's the"},{"startTime":632.756,"endTime":634.316,"body":"most important piece, Jonathan."},{"startTime":634.856,"endTime":639.936,"body":"Without that, you have"},{"startTime":634.856,"endTime":639.936,"body":"nothing and it's, full stop."},{"startTime":639.936,"endTime":641.316,"body":"Without that, you have nothing."},{"startTime":641.526,"endTime":642.966,"body":"It is the lifeblood."},{"startTime":643.926,"endTime":648.816,"body":"We're so excited about"},{"startTime":643.926,"endTime":648.816,"body":"this big technology bubble,"},{"startTime":648.816,"endTime":651.636,"body":"this cycle about artificial"},{"startTime":648.816,"endTime":651.636,"body":"intelligence that we're."},{"startTime":652.296,"endTime":656.496,"body":"Bypassing the normal trust"},{"startTime":652.296,"endTime":656.496,"body":"process we use to get to know"},{"startTime":656.496,"endTime":658.716,"body":"a company or get to know a"},{"startTime":656.496,"endTime":658.716,"body":"brand before we start working"},{"startTime":658.716,"endTime":662.346,"body":"with them, let alone giving"},{"startTime":658.716,"endTime":662.346,"body":"them tons and tons of our data."},{"startTime":662.946,"endTime":666.186,"body":"We're seeing companies, adopt"},{"startTime":662.946,"endTime":666.186,"body":"technologies very quickly."},{"startTime":666.786,"endTime":669.696,"body":"And this is affecting"},{"startTime":666.786,"endTime":669.696,"body":"security for sure, but"},{"startTime":669.696,"endTime":671.676,"body":"also affecting that."},{"startTime":671.886,"endTime":674.496,"body":"We don't know the long"},{"startTime":671.886,"endTime":674.496,"body":"term consequences because"},{"startTime":674.496,"endTime":675.486,"body":"it's a new technology."},{"startTime":675.486,"endTime":677.076,"body":"We don't know how it's gonna"},{"startTime":675.486,"endTime":677.076,"body":"lead to a market shift."},{"startTime":677.076,"endTime":677.436,"body":"And you."},{"startTime":677.946,"endTime":681.036,"body":"When you give someone your"},{"startTime":677.946,"endTime":681.036,"body":"information, you have to"},{"startTime":681.606,"endTime":684.126,"body":"trust that they're a good"},{"startTime":681.606,"endTime":684.126,"body":"steward of your data."},{"startTime":684.186,"endTime":686.256,"body":"And the only way to know that is"},{"startTime":684.186,"endTime":686.256,"body":"to look at their track record."},{"startTime":686.826,"endTime":688.926,"body":"So how many times"},{"startTime":686.826,"endTime":688.926,"body":"have they been hacked?"},{"startTime":689.286,"endTime":690.996,"body":"Were they one of the companies"},{"startTime":689.286,"endTime":690.996,"body":"that when they got hacked,"},{"startTime":691.116,"endTime":692.916,"body":"they kept it a secret"},{"startTime":691.116,"endTime":692.916,"body":"for a really long time?"},{"startTime":693.436,"endTime":695.206,"body":"That's a the worst"},{"startTime":693.436,"endTime":695.206,"body":"thing you can do."},{"startTime":695.206,"endTime":696.976,"body":"That's a great way to"},{"startTime":695.206,"endTime":696.976,"body":"make me never trust you."},{"startTime":696.986,"endTime":698.396,"body":"I'm jumping ship and."},{"startTime":699.851,"endTime":702.491,"body":"OpenAI is such a new company as"},{"startTime":699.851,"endTime":702.491,"body":"far as everyone knowing them."},{"startTime":702.791,"endTime":704.651,"body":"Do they have a record"},{"startTime":702.791,"endTime":704.651,"body":"of being trustworthy?"},{"startTime":704.651,"endTime":707.291,"body":"Does Microsoft, does Google, are"},{"startTime":704.651,"endTime":707.291,"body":"these companies good stewards"},{"startTime":707.291,"endTime":710.081,"body":"of your data or do they use your"},{"startTime":707.291,"endTime":710.081,"body":"data to constantly show you ads?"},{"startTime":710.601,"endTime":712.521,"body":"Do they read your private"},{"startTime":710.601,"endTime":712.521,"body":"email to figure out what"},{"startTime":712.521,"endTime":715.371,"body":"ads to show you, and is that"},{"startTime":712.521,"endTime":715.371,"body":"something you're comfortable"},{"startTime":715.371,"endTime":716.541,"body":"with, or is that a violation?"},{"startTime":716.541,"endTime":717.891,"body":"So we are seeing that."},{"startTime":718.956,"endTime":722.496,"body":"The time we usually spend"},{"startTime":718.956,"endTime":722.496,"body":"getting to know someone has"},{"startTime":722.496,"endTime":726.036,"body":"really shortened and we're"},{"startTime":722.496,"endTime":726.036,"body":"jumping into these technologies"},{"startTime":726.036,"endTime":729.786,"body":"because we're so excited"},{"startTime":726.036,"endTime":729.786,"body":"and we're skipping the, not"},{"startTime":729.786,"endTime":732.206,"body":"only should I trust this"},{"startTime":729.786,"endTime":732.206,"body":"company which is one level,"},{"startTime":732.206,"endTime":735.146,"body":"but should I trust this"},{"startTime":732.206,"endTime":735.146,"body":"company with my data and."},{"startTime":736.391,"endTime":739.601,"body":"I work with a lot of people"},{"startTime":736.391,"endTime":739.601,"body":"who are who they, hi we, they"},{"startTime":739.601,"endTime":743.021,"body":"bring me on and go, oh boy,"},{"startTime":739.601,"endTime":743.021,"body":"you've made some very worrying"},{"startTime":743.021,"endTime":745.661,"body":"decisions that I need to try"},{"startTime":743.021,"endTime":745.661,"body":"and reverse as much as we can."},{"startTime":745.661,"endTime":747.851,"body":"But once you give your data to"},{"startTime":745.661,"endTime":747.851,"body":"an ai, it's a one-way street."},{"startTime":747.851,"endTime":750.041,"body":"You can't, there's no"},{"startTime":747.851,"endTime":750.041,"body":"delete, there's no undo."},{"startTime":750.041,"endTime":750.881,"body":"There's the reverse."},{"startTime":751.721,"endTime":755.441,"body":"And I wonder this, what has"},{"startTime":751.721,"endTime":755.441,"body":"me really interested I wanna"},{"startTime":755.441,"endTime":760.421,"body":"talk about is that when"},{"startTime":755.441,"endTime":760.421,"body":"excitement overwhelms trust."},{"startTime":761.186,"endTime":765.806,"body":"And this is like when you meet"},{"startTime":761.186,"endTime":765.806,"body":"a celebrity, the excitement"},{"startTime":765.806,"endTime":768.386,"body":"of meeting them overwhelms"},{"startTime":765.806,"endTime":768.386,"body":"the normal process you'd go"},{"startTime":768.386,"endTime":770.816,"body":"through to get to know them."},{"startTime":771.566,"endTime":773.636,"body":"That, I wonder if it's the"},{"startTime":771.566,"endTime":773.636,"body":"same thing happening here where"},{"startTime":773.636,"endTime":776.546,"body":"you're so excited about AI that"},{"startTime":773.636,"endTime":776.546,"body":"you normally, you spent three"},{"startTime":776.546,"endTime":780.686,"body":"years researching company,"},{"startTime":776.546,"endTime":780.686,"body":"doing background checks, doing"},{"startTime":780.691,"endTime":782.516,"body":"all this stuff before you"},{"startTime":780.691,"endTime":782.516,"body":"bring in their technology."},{"startTime":782.516,"endTime":783.596,"body":"But now we're jumping into it."},{"startTime":783.646,"endTime":786.196,"body":"Is it similar or is that the"},{"startTime":783.646,"endTime":786.196,"body":"kind of thing that's happening"},{"startTime":786.196,"endTime":787.606,"body":"here and is it dangerous?"},{"startTime":790.196,"endTime":791.666,"body":"I don't know if it's similar."},{"startTime":791.876,"endTime":793.946,"body":"I do think it's"},{"startTime":791.876,"endTime":793.946,"body":"dangerous, Jonathan."},{"startTime":794.446,"endTime":797.756,"body":"For companies, I"},{"startTime":794.446,"endTime":797.756,"body":"think those that will."},{"startTime":798.461,"endTime":801.851,"body":"Be more successful are"},{"startTime":798.461,"endTime":801.851,"body":"those in the long term?"},{"startTime":802.511,"endTime":807.581,"body":"Are those that are very open"},{"startTime":802.511,"endTime":807.581,"body":"and honest and transparent"},{"startTime":808.091,"endTime":812.381,"body":"about what they're doing"},{"startTime":808.091,"endTime":812.381,"body":"and how they're doing it."},{"startTime":814.391,"endTime":818.591,"body":"AI is such a big topic area."},{"startTime":818.681,"endTime":820.901,"body":"I don't know that there is."},{"startTime":821.261,"endTime":824.741,"body":"A really clear"},{"startTime":821.261,"endTime":824.741,"body":"understanding of what it is."},{"startTime":825.431,"endTime":832.991,"body":"So when I hear ai, I hear"},{"startTime":825.431,"endTime":832.991,"body":"everything from self-driving"},{"startTime":832.991,"endTime":840.501,"body":"cars to machine learning to"},{"startTime":832.991,"endTime":840.501,"body":"programs that can listen to"},{"startTime":840.501,"endTime":844.961,"body":"what I'm saying, like you said"},{"startTime":840.501,"endTime":844.961,"body":"about the ads and something"},{"startTime":844.961,"endTime":849.671,"body":"that is gonna research for me,"},{"startTime":844.961,"endTime":849.671,"body":"like a program like Chat, GPT."},{"startTime":850.121,"endTime":856.661,"body":"So I think that all of the"},{"startTime":850.121,"endTime":856.661,"body":"misunderstanding and not"},{"startTime":856.661,"endTime":860.831,"body":"knowing what it is, that"},{"startTime":856.661,"endTime":860.831,"body":"anytime there's uncertainty."},{"startTime":861.266,"endTime":863.876,"body":"That erodes trust,"},{"startTime":861.266,"endTime":863.876,"body":"because the opposite of"},{"startTime":863.876,"endTime":865.286,"body":"trust is uncertainty."},{"startTime":865.466,"endTime":870.146,"body":"So I think that, I"},{"startTime":865.466,"endTime":870.146,"body":"don't know the answer to"},{"startTime":870.146,"endTime":873.476,"body":"your question about the"},{"startTime":870.146,"endTime":873.476,"body":"excitement and the overwhelm."},{"startTime":873.516,"endTime":877.096,"body":"I love your analogy about"},{"startTime":873.516,"endTime":877.096,"body":"meeting a movie star or, someone"},{"startTime":877.096,"endTime":883.776,"body":"that is, revered, I do think"},{"startTime":877.096,"endTime":883.776,"body":"the excitement of it has some"},{"startTime":883.776,"endTime":887.646,"body":"early adopters jumping on, but"},{"startTime":883.776,"endTime":887.646,"body":"I can tell you, Jonathan, the"},{"startTime":887.646,"endTime":893.016,"body":"business owners that I work"},{"startTime":887.646,"endTime":893.016,"body":"with, they're very cautious."},{"startTime":893.466,"endTime":896.136,"body":"And are not jumping in."},{"startTime":896.496,"endTime":901.596,"body":"In fact, they are, they're using"},{"startTime":896.496,"endTime":901.596,"body":"the tools that you and I talked"},{"startTime":901.596,"endTime":907.266,"body":"about that for like social media"},{"startTime":901.596,"endTime":907.266,"body":"and content creation, not the"},{"startTime":907.266,"endTime":911.316,"body":"tools that I think the little,"},{"startTime":907.266,"endTime":911.316,"body":"I know I did spend 25 years"},{"startTime":911.316,"endTime":914.286,"body":"in technology, so I, I have"},{"startTime":911.316,"endTime":914.286,"body":"lots of friends like you that"},{"startTime":914.286,"endTime":918.106,"body":"know a ton, but the business"},{"startTime":914.286,"endTime":918.106,"body":"owners that I work with."},{"startTime":918.611,"endTime":922.691,"body":"They are not using the"},{"startTime":918.611,"endTime":922.691,"body":"tools for efficiencies."},{"startTime":923.071,"endTime":927.091,"body":"They're looking at them for"},{"startTime":923.071,"endTime":927.091,"body":"social media posts and content"},{"startTime":927.091,"endTime":932.671,"body":"creation and like you, I think"},{"startTime":927.091,"endTime":932.671,"body":"that's the opposite of what"},{"startTime":933.061,"endTime":934.591,"body":"companies should be embracing."},{"startTime":935.791,"endTime":937.476,"body":"I love that you"},{"startTime":935.791,"endTime":937.476,"body":"said uncertainty."},{"startTime":937.666,"endTime":941.221,"body":"I've always said"},{"startTime":937.666,"endTime":941.221,"body":"confusion is unforgivable."},{"startTime":941.581,"endTime":941.731,"body":"Yeah."},{"startTime":941.731,"endTime":943.861,"body":"When I was in the book space"},{"startTime":941.731,"endTime":943.861,"body":"for a long time, I always"},{"startTime":943.861,"endTime":946.861,"body":"said, if you have a book"},{"startTime":943.861,"endTime":946.861,"body":"cover, that's the wrong genre."},{"startTime":947.461,"endTime":949.441,"body":"If it looks like it's a"},{"startTime":947.461,"endTime":949.441,"body":"cozy mystery, but it's"},{"startTime":949.441,"endTime":952.051,"body":"actually a horror book,"},{"startTime":949.441,"endTime":952.051,"body":"nobody will ever forgive you."},{"startTime":952.051,"endTime":953.671,"body":"Like you'll, it's unforgivable."},{"startTime":953.701,"endTime":957.001,"body":"'cause people get, when they get"},{"startTime":953.701,"endTime":957.001,"body":"confused, their natural response"},{"startTime":957.181,"endTime":960.631,"body":"in the same way to being"},{"startTime":957.181,"endTime":960.631,"body":"tricked is that it's not, I'm"},{"startTime":960.661,"endTime":962.671,"body":"not dumb, you made a mistake."},{"startTime":962.761,"endTime":964.801,"body":"Therefore I, it like"},{"startTime":962.761,"endTime":964.801,"body":"creates a negative"},{"startTime":964.801,"endTime":966.721,"body":"impact and that's why it."},{"startTime":968.656,"endTime":971.656,"body":"Give people, at least within the"},{"startTime":968.656,"endTime":971.656,"body":"realm of what they expect, you"},{"startTime":971.656,"endTime":974.716,"body":"go too far outside expectation"},{"startTime":971.656,"endTime":974.716,"body":"and it becomes confusion."},{"startTime":975.166,"endTime":977.536,"body":"So I really think that you"},{"startTime":975.166,"endTime":977.536,"body":"brought up something important,"},{"startTime":977.536,"endTime":981.676,"body":"which is we're seeing a lot, and"},{"startTime":977.536,"endTime":981.676,"body":"this is something that drives"},{"startTime":981.676,"endTime":984.016,"body":"me crazy about my industry,"},{"startTime":981.676,"endTime":984.016,"body":"about the AI industry, which is"},{"startTime":984.016,"endTime":985.696,"body":"that all the words be nothing."},{"startTime":986.026,"endTime":988.246,"body":"The definition of artificial"},{"startTime":986.026,"endTime":988.246,"body":"intelligence when I was a"},{"startTime":988.246,"endTime":990.046,"body":"child was sentient robots."},{"startTime":990.796,"endTime":991.996,"body":"Very simple, right?"},{"startTime":991.996,"endTime":993.916,"body":"It was war games, or"},{"startTime":991.996,"endTime":993.916,"body":"it was Terminator."},{"startTime":994.666,"endTime":996.196,"body":"It was a very clear definition."},{"startTime":996.226,"endTime":1000.696,"body":"Then we shifted to machine"},{"startTime":996.226,"endTime":1000.696,"body":"learning and strong and weak ai."},{"startTime":1000.696,"endTime":1002.526,"body":"So weak AI was like"},{"startTime":1000.696,"endTime":1002.526,"body":"a use of ai, right?"},{"startTime":1002.586,"endTime":1004.296,"body":"And strong AI was bad."},{"startTime":1004.356,"endTime":1005.916,"body":"The bad one, the Badie."},{"startTime":1006.126,"endTime":1007.236,"body":"Now they're like, oh no,"},{"startTime":1007.806,"endTime":1008.436,"body":"yeah, AI is"},{"startTime":1008.436,"endTime":1008.916,"body":"good."},{"startTime":1008.946,"endTime":1010.986,"body":"A GI is the one"},{"startTime":1008.946,"endTime":1010.986,"body":"that might be bad."},{"startTime":1010.986,"endTime":1012.696,"body":"And it's stop changing the name."},{"startTime":1013.446,"endTime":1017.286,"body":"That to me, yes, whenever"},{"startTime":1013.446,"endTime":1017.286,"body":"people start shifting names"},{"startTime":1017.286,"endTime":1019.896,"body":"and what things mean, that's"},{"startTime":1017.286,"endTime":1019.896,"body":"immediately erodes trust and"},{"startTime":1019.896,"endTime":1021.126,"body":"leads to confusion, which is."},{"startTime":1021.846,"endTime":1025.146,"body":"The definition of any AI term"},{"startTime":1021.846,"endTime":1025.146,"body":"now is almost meaningless."},{"startTime":1025.146,"endTime":1027.606,"body":"Artificial intelligence, like"},{"startTime":1025.146,"endTime":1027.606,"body":"you said, it's so broad from,"},{"startTime":1028.056,"endTime":1031.956,"body":"it's a car, it's a robot vacuum,"},{"startTime":1028.056,"endTime":1031.956,"body":"it's a speaker in your house."},{"startTime":1032.006,"endTime":1032.906,"body":"It means so much."},{"startTime":1032.906,"endTime":1033.896,"body":"That almost means nothing."},{"startTime":1034.496,"endTime":1038.936,"body":"And even specific terms, if you"},{"startTime":1034.496,"endTime":1038.936,"body":"ask 10 AI experts what an agent"},{"startTime":1038.936,"endTime":1040.796,"body":"is, you'll get 10 definitions."},{"startTime":1041.396,"endTime":1042.446,"body":"Even if you say bot, right?"},{"startTime":1042.476,"endTime":1045.206,"body":"The definition of an AI"},{"startTime":1042.476,"endTime":1045.206,"body":"bot, there's at least 50"},{"startTime":1045.206,"endTime":1046.106,"body":"different definitions."},{"startTime":1046.106,"endTime":1048.116,"body":"It can be something"},{"startTime":1046.106,"endTime":1048.116,"body":"that's just inside your"},{"startTime":1048.116,"endTime":1049.106,"body":"phone, something that's."},{"startTime":1049.706,"endTime":1050.756,"body":"On your websites."},{"startTime":1051.326,"endTime":1052.856,"body":"It could be something"},{"startTime":1051.326,"endTime":1052.856,"body":"that use as part of a"},{"startTime":1052.856,"endTime":1053.726,"body":"programming process."},{"startTime":1053.726,"endTime":1057.506,"body":"Chat, GPT calls their bots GPTs,"},{"startTime":1053.726,"endTime":1057.506,"body":"which is unbelievable to me."},{"startTime":1057.506,"endTime":1059.606,"body":"Why could you make"},{"startTime":1057.506,"endTime":1059.606,"body":"it more confusing?"},{"startTime":1060.116,"endTime":1062.666,"body":"And it's like calling,"},{"startTime":1060.116,"endTime":1062.666,"body":"it's if Nike called"},{"startTime":1062.666,"endTime":1063.686,"body":"their shoes, it's a Nike."},{"startTime":1063.686,"endTime":1064.076,"body":"Nike."},{"startTime":1064.076,"endTime":1064.766,"body":"What do you mean?"},{"startTime":1064.766,"endTime":1066.356,"body":"It's a double, like"},{"startTime":1064.766,"endTime":1066.356,"body":"it's so confusing."},{"startTime":1066.356,"endTime":1069.566,"body":"So I feel like we're seeing a"},{"startTime":1066.356,"endTime":1069.566,"body":"lot of that, which is leading"},{"startTime":1069.566,"endTime":1070.916,"body":"to this language creep."},{"startTime":1070.916,"endTime":1072.776,"body":"So when people are confused."},{"startTime":1074.186,"endTime":1075.506,"body":"Why artificial intelligence?"},{"startTime":1075.806,"endTime":1077.996,"body":"I think that's a"},{"startTime":1075.806,"endTime":1077.996,"body":"reasonable response."},{"startTime":1078.686,"endTime":1079.166,"body":"I think."},{"startTime":1079.166,"endTime":1079.916,"body":"Yeah, that makes sense."},{"startTime":1079.916,"endTime":1080.756,"body":"I it should be."},{"startTime":1081.026,"endTime":1081.116,"body":"It's,"},{"startTime":1082.616,"endTime":1085.766,"body":"And so what I would add to"},{"startTime":1082.616,"endTime":1085.766,"body":"all that, Jonathan, is that"},{"startTime":1085.766,"endTime":1089.966,"body":"clarity inspires trust, right?"},{"startTime":1090.236,"endTime":1095.906,"body":"We trust what we understand"},{"startTime":1090.236,"endTime":1095.906,"body":"and what we believe."},{"startTime":1096.536,"endTime":1100.596,"body":"So if I don't understand"},{"startTime":1096.536,"endTime":1100.596,"body":"what you're saying."},{"startTime":1101.331,"endTime":1102.891,"body":"Or what something can do."},{"startTime":1102.891,"endTime":1106.731,"body":"What happens naturally"},{"startTime":1102.891,"endTime":1106.731,"body":"is we glaze over, right?"},{"startTime":1107.061,"endTime":1112.011,"body":"And we stop paying attention"},{"startTime":1107.061,"endTime":1112.011,"body":"and we don't trust, and this"},{"startTime":1112.011,"endTime":1113.631,"body":"all happens subconsciously."},{"startTime":1114.201,"endTime":1117.871,"body":"So you know when companies"},{"startTime":1114.201,"endTime":1117.871,"body":"start using these big"},{"startTime":1117.901,"endTime":1121.441,"body":"acronyms and these words, and."},{"startTime":1121.801,"endTime":1123.511,"body":"We don't understand"},{"startTime":1121.801,"endTime":1123.511,"body":"what it means."},{"startTime":1123.571,"endTime":1126.481,"body":"We just, we don't, we're not"},{"startTime":1123.571,"endTime":1126.481,"body":"listening and we're not paying"},{"startTime":1126.481,"endTime":1130.051,"body":"attention, which means we're"},{"startTime":1126.481,"endTime":1130.051,"body":"not connecting Jonathan."},{"startTime":1130.211,"endTime":1133.451,"body":"And trust is about"},{"startTime":1130.211,"endTime":1133.451,"body":"building a relationship."},{"startTime":1133.451,"endTime":1134.621,"body":"That's what this is all about."},{"startTime":1134.651,"endTime":1137.021,"body":"Trust is about"},{"startTime":1134.651,"endTime":1137.021,"body":"building relationships."},{"startTime":1137.021,"endTime":1140.531,"body":"And when I say the most"},{"startTime":1137.021,"endTime":1140.531,"body":"the most precious asset"},{"startTime":1140.711,"endTime":1141.911,"body":"is having high trust."},{"startTime":1141.911,"endTime":1143.471,"body":"Equity is being trusted."},{"startTime":1143.861,"endTime":1146.711,"body":"It's about having a"},{"startTime":1143.861,"endTime":1146.711,"body":"trusted relationship."},{"startTime":1147.281,"endTime":1148.121,"body":"That's what it's about."},{"startTime":1148.151,"endTime":1149.771,"body":"It's about relationships."},{"startTime":1149.801,"endTime":1155.531,"body":"And when we talked earlier, you"},{"startTime":1149.801,"endTime":1155.531,"body":"said that we talked a little bit"},{"startTime":1155.531,"endTime":1164.351,"body":"about all of the AI tools that"},{"startTime":1155.531,"endTime":1164.351,"body":"can mimic, and I know that's"},{"startTime":1164.351,"endTime":1168.581,"body":"my term, not yours, mimic or"},{"startTime":1164.351,"endTime":1168.581,"body":"pretend that they're a person."},{"startTime":1169.151,"endTime":1173.591,"body":"Like to me that is a"},{"startTime":1169.151,"endTime":1173.591,"body":"really dangerous thing."},{"startTime":1175.241,"endTime":1179.561,"body":"When, if you are a business and"},{"startTime":1175.241,"endTime":1179.561,"body":"you wanna mimic that, you are"},{"startTime":1179.831,"endTime":1183.911,"body":"a real live person, not only to"},{"startTime":1179.831,"endTime":1183.911,"body":"an employee, but to a customer."},{"startTime":1183.941,"endTime":1188.951,"body":"Like that, to me, is gonna drive"},{"startTime":1183.941,"endTime":1188.951,"body":"people away from your company."},{"startTime":1190.421,"endTime":1192.341,"body":"And no one wants to be"},{"startTime":1190.421,"endTime":1192.341,"body":"tricked, as you said."},{"startTime":1192.341,"endTime":1193.421,"body":"I love that word."},{"startTime":1193.451,"endTime":1196.721,"body":"No one actually wants to be"},{"startTime":1193.451,"endTime":1196.721,"body":"tricked, and when we feel"},{"startTime":1196.721,"endTime":1200.111,"body":"tricked, we just move away."},{"startTime":1201.956,"endTime":1204.986,"body":"We stop buying, we tell"},{"startTime":1201.956,"endTime":1204.986,"body":"everybody we know you"},{"startTime":1204.986,"endTime":1207.836,"body":"can't trust these people,"},{"startTime":1204.986,"endTime":1207.836,"body":"or this is what they do"},{"startTime":1207.836,"endTime":1210.806,"body":"behind, behind our backs."},{"startTime":1211.826,"endTime":1215.036,"body":"Some, I feel like you can"},{"startTime":1211.826,"endTime":1215.036,"body":"get away with it for a little"},{"startTime":1215.036,"endTime":1219.416,"body":"while with AI stuff, but"},{"startTime":1215.036,"endTime":1219.416,"body":"eventually as in the race"},{"startTime":1219.416,"endTime":1221.846,"body":"between the sword and the"},{"startTime":1219.416,"endTime":1221.846,"body":"shield, as you get better at."},{"startTime":1222.386,"endTime":1225.506,"body":"Faking avatars with ai, our"},{"startTime":1222.386,"endTime":1225.506,"body":"AI detectors will get better,"},{"startTime":1225.836,"endTime":1229.106,"body":"so you'll keep getting caught"},{"startTime":1225.836,"endTime":1229.106,"body":"in these different cycles."},{"startTime":1229.976,"endTime":1232.436,"body":"One other area that I"},{"startTime":1229.976,"endTime":1232.436,"body":"worry, there's a lot of"},{"startTime":1232.436,"endTime":1235.526,"body":"language, which is replace"},{"startTime":1232.436,"endTime":1235.526,"body":"your employees with ai."},{"startTime":1235.586,"endTime":1240.776,"body":"And there's a lot of, which"},{"startTime":1235.586,"endTime":1240.776,"body":"creates a lot of mistrust"},{"startTime":1240.776,"endTime":1243.836,"body":"amongst your staff because"},{"startTime":1240.776,"endTime":1243.836,"body":"now they wonder if you're"},{"startTime":1243.836,"endTime":1244.766,"body":"plotting their demise."},{"startTime":1245.636,"endTime":1248.186,"body":"And a lot of companies"},{"startTime":1245.636,"endTime":1248.186,"body":"will run an AI pilot"},{"startTime":1248.186,"endTime":1249.716,"body":"program and then it fails."},{"startTime":1250.451,"endTime":1253.211,"body":"Because of AI sabotage, and this"},{"startTime":1250.451,"endTime":1253.211,"body":"is one of the areas I work in."},{"startTime":1253.211,"endTime":1255.791,"body":"I said, listen, if you tell your"},{"startTime":1253.211,"endTime":1255.791,"body":"employees you're placement with"},{"startTime":1255.791,"endTime":1257.231,"body":"ai, the pilot program will fail."},{"startTime":1258.131,"endTime":1258.581,"body":"And they're like,"},{"startTime":1260.636,"endTime":1261.036,"body":"I do."},{"startTime":1262.256,"endTime":1264.056,"body":"I would be unplugging the robot."},{"startTime":1264.086,"endTime":1266.846,"body":"I would be whatever you"},{"startTime":1264.086,"endTime":1266.846,"body":"can do to make it fail."},{"startTime":1266.876,"endTime":1267.896,"body":"'cause I don't"},{"startTime":1266.876,"endTime":1267.896,"body":"wanna lose my job."},{"startTime":1268.466,"endTime":1271.556,"body":"And people who will work"},{"startTime":1268.466,"endTime":1271.556,"body":"from the office now are so"},{"startTime":1271.556,"endTime":1273.476,"body":"precious because so many"},{"startTime":1271.556,"endTime":1273.476,"body":"people wanna work from home."},{"startTime":1273.476,"endTime":1276.266,"body":"If you have people who will"},{"startTime":1273.476,"endTime":1276.266,"body":"come into the office, do not"},{"startTime":1276.266,"endTime":1278.756,"body":"replace them with AI because"},{"startTime":1276.266,"endTime":1278.756,"body":"you will not get them back."},{"startTime":1279.146,"endTime":1280.826,"body":"You will not find people"},{"startTime":1279.146,"endTime":1280.826,"body":"that will do that again."},{"startTime":1280.826,"endTime":1280.886,"body":"No."},{"startTime":1280.916,"endTime":1284.096,"body":"It's become so important to"},{"startTime":1280.916,"endTime":1284.096,"body":"work from home that's now become"},{"startTime":1284.396,"endTime":1285.926,"body":"people's most important benefit."},{"startTime":1286.406,"endTime":1287.246,"body":"Very interesting."},{"startTime":1288.101,"endTime":1290.621,"body":"Such a shift cultural shift"},{"startTime":1288.101,"endTime":1290.621,"body":"in the last 10 years or five"},{"startTime":1290.621,"endTime":1296.921,"body":"years, and we're seeing a"},{"startTime":1290.621,"endTime":1296.921,"body":"lot of companies wanting to."},{"startTime":1297.626,"endTime":1300.856,"body":"Put these like AI avatars"},{"startTime":1297.626,"endTime":1300.856,"body":"mimics, or things that look like"},{"startTime":1300.856,"endTime":1302.926,"body":"you, even with your employees."},{"startTime":1302.926,"endTime":1304.606,"body":"Now, there are some"},{"startTime":1302.926,"endTime":1304.606,"body":"technologies where you can"},{"startTime":1304.606,"endTime":1306.996,"body":"be on a Zoom meeting, and"},{"startTime":1304.606,"endTime":1306.996,"body":"Zoom has recently released a"},{"startTime":1306.996,"endTime":1309.756,"body":"technology where you can use"},{"startTime":1306.996,"endTime":1309.756,"body":"something that looks like you"},{"startTime":1309.846,"endTime":1312.096,"body":"and your boss thinks you're"},{"startTime":1309.846,"endTime":1312.096,"body":"really there but you're not."},{"startTime":1312.146,"endTime":1314.626,"body":"And I just think I don't see"},{"startTime":1312.146,"endTime":1314.626,"body":"any, I can't think of any"},{"startTime":1314.656,"endTime":1317.656,"body":"upside to that other than."},{"startTime":1318.241,"endTime":1319.741,"body":"You're changing"},{"startTime":1318.241,"endTime":1319.741,"body":"your clothes, right?"},{"startTime":1319.741,"endTime":1320.881,"body":"That's the only upside."},{"startTime":1320.911,"endTime":1323.701,"body":"'cause I think the one thing is"},{"startTime":1320.911,"endTime":1323.701,"body":"that like when I'm in a group"},{"startTime":1323.701,"endTime":1325.861,"body":"meeting and I have to go to the"},{"startTime":1323.701,"endTime":1325.861,"body":"bathroom, I turn off the camera"},{"startTime":1325.861,"endTime":1327.901,"body":"to leave because otherwise"},{"startTime":1325.861,"endTime":1327.901,"body":"they notice you leaving."},{"startTime":1327.901,"endTime":1328.951,"body":"It's more invasive."},{"startTime":1329.221,"endTime":1330.991,"body":"That's the only time I could"},{"startTime":1329.221,"endTime":1330.991,"body":"think of it being useful."},{"startTime":1330.991,"endTime":1334.801,"body":"It's is it, is that enough of"},{"startTime":1330.991,"endTime":1334.801,"body":"an upside for the massive, like"},{"startTime":1334.801,"endTime":1337.291,"body":"the massive negative downside is"},{"startTime":1334.801,"endTime":1337.291,"body":"that you could to the bathroom"},{"startTime":1337.291,"endTime":1338.221,"body":"without people noticing."},{"startTime":1338.221,"endTime":1340.381,"body":"But the downside is that"},{"startTime":1338.221,"endTime":1340.381,"body":"your employees don't"},{"startTime":1340.381,"endTime":1342.571,"body":"come to meetings and your"},{"startTime":1340.381,"endTime":1342.571,"body":"trust is collapsing and."},{"startTime":1342.881,"endTime":1345.281,"body":"You're breaking all"},{"startTime":1342.881,"endTime":1345.281,"body":"sorts of trust lines."},{"startTime":1345.281,"endTime":1348.761,"body":"So I do think that we're so"},{"startTime":1345.281,"endTime":1348.761,"body":"excited about these things"},{"startTime":1348.791,"endTime":1350.831,"body":"that we don't think of"},{"startTime":1348.791,"endTime":1350.831,"body":"the negative consequences."},{"startTime":1350.831,"endTime":1353.291,"body":"Yeah, and that's the"},{"startTime":1350.831,"endTime":1353.291,"body":"problem with this cycle."},{"startTime":1353.351,"endTime":1357.311,"body":"And I actually believe"},{"startTime":1353.351,"endTime":1357.311,"body":"that we're gonna lead to a"},{"startTime":1357.311,"endTime":1363.251,"body":"shift towards new ways to"},{"startTime":1357.311,"endTime":1363.251,"body":"confirm trust, which is I"},{"startTime":1363.251,"endTime":1364.301,"body":"need to meet you in person."},{"startTime":1364.301,"endTime":1365.171,"body":"I need to shake your hand."},{"startTime":1365.171,"endTime":1366.101,"body":"I need to look in your eyes."},{"startTime":1366.101,"endTime":1368.531,"body":"I need to smell you because."},{"startTime":1369.136,"endTime":1373.336,"body":"Fake voices and can fake video,"},{"startTime":1369.136,"endTime":1373.336,"body":"but robots are far away from"},{"startTime":1373.336,"endTime":1376.066,"body":"reality that if you're in"},{"startTime":1373.336,"endTime":1376.066,"body":"person, you know it's a person."},{"startTime":1376.066,"endTime":1381.166,"body":"And I've seen they've added"},{"startTime":1376.066,"endTime":1381.166,"body":"a feature to chat GPT,"},{"startTime":1381.166,"endTime":1384.226,"body":"where if you talk to it a"},{"startTime":1381.166,"endTime":1384.226,"body":"bunch, it will start heavily"},{"startTime":1384.226,"endTime":1386.146,"body":"breathing or do other things."},{"startTime":1386.536,"endTime":1387.526,"body":"I don't like that."},{"startTime":1387.676,"endTime":1390.366,"body":"To me that's so horrible."},{"startTime":1390.366,"endTime":1393.666,"body":"I already barely can handle"},{"startTime":1390.366,"endTime":1393.666,"body":"talking to an ai and I use"},{"startTime":1393.666,"endTime":1397.356,"body":"AI every day, but the thought"},{"startTime":1393.666,"endTime":1397.356,"body":"of it wanting to be more."},{"startTime":1397.856,"endTime":1399.866,"body":"It just is, it's, I don't know"},{"startTime":1397.856,"endTime":1399.866,"body":"a word besides creepy, like"},{"startTime":1399.866,"endTime":1401.996,"body":"it makes me so uncomfortable"},{"startTime":1399.866,"endTime":1401.996,"body":"and it's so unnecessary."},{"startTime":1402.326,"endTime":1405.656,"body":"You don't have to pretend you"},{"startTime":1402.326,"endTime":1405.656,"body":"are not an ai, just be what"},{"startTime":1405.656,"endTime":1406.796,"body":"you are, which is a robot."},{"startTime":1407.276,"endTime":1408.146,"body":"It's fine."},{"startTime":1408.596,"endTime":1411.476,"body":"That's why we had 20 years"},{"startTime":1408.596,"endTime":1411.476,"body":"of Star Trek saying it's"},{"startTime":1411.476,"endTime":1412.376,"body":"okay to be an Android."},{"startTime":1412.376,"endTime":1414.596,"body":"Why do they make all of those"},{"startTime":1412.376,"endTime":1414.596,"body":"seasons if we're now gonna say"},{"startTime":1414.596,"endTime":1415.826,"body":"Android, pretend to be human?"},{"startTime":1416.246,"endTime":1421.016,"body":"So I, I do think"},{"startTime":1416.246,"endTime":1421.016,"body":"that a lot of the."},{"startTime":1421.616,"endTime":1425.696,"body":"Use with AI right now is not"},{"startTime":1421.616,"endTime":1425.696,"body":"thinking about the consequences,"},{"startTime":1425.696,"endTime":1430.226,"body":"which is it's about saving time"},{"startTime":1425.696,"endTime":1430.226,"body":"and short-cutting, but we're"},{"startTime":1430.346,"endTime":1431.906,"body":"doing the wrong shortcuts."},{"startTime":1432.056,"endTime":1435.326,"body":"A simple example for me is don't"},{"startTime":1432.056,"endTime":1435.326,"body":"use AI to write your emails."},{"startTime":1435.326,"endTime":1437.816,"body":"Use AI to sort your emails"},{"startTime":1435.326,"endTime":1437.816,"body":"so you can respond to the"},{"startTime":1437.816,"endTime":1438.776,"body":"ones you need to respond to."},{"startTime":1439.276,"endTime":1439.706,"body":"Yes."},{"startTime":1440.066,"endTime":1445.166,"body":"A mindset shift, and I"},{"startTime":1440.066,"endTime":1445.166,"body":"think that a lot of people"},{"startTime":1445.706,"endTime":1450.656,"body":"struggle with the idea"},{"startTime":1445.706,"endTime":1450.656,"body":"of how do you create, I."},{"startTime":1450.656,"endTime":1452.201,"body":"Trust, and so they"},{"startTime":1450.656,"endTime":1452.201,"body":"want a shortcut."},{"startTime":1452.201,"endTime":1456.341,"body":"I see a lot of people that"},{"startTime":1452.201,"endTime":1456.341,"body":"there's such a popularity"},{"startTime":1456.341,"endTime":1458.681,"body":"for everyone has become a"},{"startTime":1456.341,"endTime":1458.681,"body":"coach in the last few years"},{"startTime":1458.681,"endTime":1462.406,"body":"and everyone is selling lead"},{"startTime":1458.681,"endTime":1462.406,"body":"generation and I encounter, I"},{"startTime":1462.411,"endTime":1464.811,"body":"get a lot of people who message"},{"startTime":1462.411,"endTime":1464.811,"body":"me offering to teach me lead"},{"startTime":1464.811,"endTime":1469.281,"body":"generation, and they don't."},{"startTime":1470.121,"endTime":1472.011,"body":"They break, they tend"},{"startTime":1470.121,"endTime":1472.011,"body":"to break my trust within"},{"startTime":1472.011,"endTime":1472.851,"body":"the first few messages."},{"startTime":1472.851,"endTime":1473.901,"body":"I go, okay, when"},{"startTime":1472.851,"endTime":1473.901,"body":"do you wanna meet?"},{"startTime":1473.901,"endTime":1475.311,"body":"They go, actually, you're"},{"startTime":1473.901,"endTime":1475.311,"body":"meeting with someone else."},{"startTime":1475.681,"endTime":1475.951,"body":"You."},{"startTime":1476.656,"endTime":1478.996,"body":"You said you wanted, you've"},{"startTime":1476.656,"endTime":1478.996,"body":"now in the first message,"},{"startTime":1479.026,"endTime":1480.886,"body":"you've let me know that I don't"},{"startTime":1479.026,"endTime":1480.886,"body":"wanna do business with you."},{"startTime":1481.456,"endTime":1483.616,"body":"So only reason I'll get on"},{"startTime":1481.456,"endTime":1483.616,"body":"the call is to figure out if"},{"startTime":1483.616,"endTime":1485.476,"body":"there have anything clever"},{"startTime":1483.616,"endTime":1485.476,"body":"that I don't know about or"},{"startTime":1485.476,"endTime":1487.066,"body":"how I can do better than them."},{"startTime":1487.066,"endTime":1492.136,"body":"Because I find that if"},{"startTime":1487.066,"endTime":1492.136,"body":"you just tell people the"},{"startTime":1492.136,"endTime":1494.296,"body":"truth, it's so much easier."},{"startTime":1494.296,"endTime":1497.566,"body":"So I have a very simple method."},{"startTime":1497.566,"endTime":1500.296,"body":"I say to people who"},{"startTime":1497.566,"endTime":1500.296,"body":"I outreach to, I say,"},{"startTime":1500.296,"endTime":1501.616,"body":"oh, wanna talk to you."},{"startTime":1502.036,"endTime":1502.876,"body":"This is the thing I do."},{"startTime":1502.876,"endTime":1503.926,"body":"If you're interested,"},{"startTime":1502.876,"endTime":1503.926,"body":"bring it up."},{"startTime":1503.926,"endTime":1504.916,"body":"If you don't bring it up."},{"startTime":1505.411,"endTime":1506.881,"body":"I'm not gonna bring up my offer."},{"startTime":1507.271,"endTime":1508.441,"body":"I still wanna talk"},{"startTime":1507.271,"endTime":1508.441,"body":"to you either way."},{"startTime":1508.831,"endTime":1509.871,"body":"And it's it's, that's it."},{"startTime":1509.871,"endTime":1512.241,"body":"That's my entire sales"},{"startTime":1509.871,"endTime":1512.241,"body":"process of mentioning"},{"startTime":1512.271,"endTime":1513.291,"body":"I'm an AI consultant."},{"startTime":1513.411,"endTime":1514.521,"body":"If you're interested,"},{"startTime":1513.411,"endTime":1514.521,"body":"ask about it."},{"startTime":1514.521,"endTime":1516.741,"body":"If you don't ask about it,"},{"startTime":1514.521,"endTime":1516.741,"body":"I'm not gonna bring it up."},{"startTime":1516.771,"endTime":1518.091,"body":"'cause I don't wanna have that."},{"startTime":1518.091,"endTime":1520.791,"body":"It's I don't wanna repeat"},{"startTime":1518.091,"endTime":1520.791,"body":"that friend zone moment where"},{"startTime":1520.791,"endTime":1523.341,"body":"you go in for the kiss and"},{"startTime":1520.791,"endTime":1523.341,"body":"she goes, what are you doing?"},{"startTime":1523.821,"endTime":1525.201,"body":"Because that's what sales"},{"startTime":1523.821,"endTime":1525.201,"body":"calls can feel like."},{"startTime":1525.891,"endTime":1526.551,"body":"You don't need to."},{"startTime":1526.596,"endTime":1526.816,"body":"Yes."},{"startTime":1527.381,"endTime":1527.711,"body":"Yes."},{"startTime":1527.771,"endTime":1531.401,"body":"We're so busy trying to"},{"startTime":1527.771,"endTime":1531.401,"body":"be tricky or to sneak"},{"startTime":1531.401,"endTime":1532.511,"body":"past people's defenses."},{"startTime":1532.511,"endTime":1535.481,"body":"It's if you just tell people"},{"startTime":1532.511,"endTime":1535.481,"body":"what you do and say, oh, if"},{"startTime":1535.481,"endTime":1537.041,"body":"you need someone who does"},{"startTime":1535.481,"endTime":1537.041,"body":"this, just let me know."},{"startTime":1537.131,"endTime":1538.661,"body":"It's like it's not a big deal."},{"startTime":1538.691,"endTime":1540.821,"body":"We wanna build out a"},{"startTime":1538.691,"endTime":1540.821,"body":"Rolodex of resources."},{"startTime":1540.821,"endTime":1543.071,"body":"So how can pe,"},{"startTime":1543.641,"endTime":1545.831,"body":"there's so much to unpack"},{"startTime":1543.641,"endTime":1545.831,"body":"what you're saying."},{"startTime":1546.221,"endTime":1546.881,"body":"Yes."},{"startTime":1547.431,"endTime":1549.531,"body":"There's, you said"},{"startTime":1547.431,"endTime":1549.531,"body":"people want a shortcut."},{"startTime":1549.581,"endTime":1551.051,"body":"There's no shortcuts, Jonathan."},{"startTime":1551.171,"endTime":1552.251,"body":"There's no shortcut."},{"startTime":1552.281,"endTime":1560.381,"body":"We are craving sincerity and"},{"startTime":1552.281,"endTime":1560.381,"body":"authenticity and we humans."},{"startTime":1562.631,"endTime":1566.561,"body":"Are drawn to a connection"},{"startTime":1562.631,"endTime":1566.561,"body":"with another person."},{"startTime":1567.371,"endTime":1572.711,"body":"So no wonder it feels creepy"},{"startTime":1567.371,"endTime":1572.711,"body":"when, you figure out, and"},{"startTime":1572.711,"endTime":1575.021,"body":"it doesn't take long, and"},{"startTime":1572.711,"endTime":1575.021,"body":"I totally agree with you."},{"startTime":1575.071,"endTime":1578.221,"body":"It's quicker and quicker to"},{"startTime":1575.071,"endTime":1578.221,"body":"find out it's not a real person"},{"startTime":1578.341,"endTime":1581.531,"body":"or it's a virtual assistant"},{"startTime":1578.341,"endTime":1581.531,"body":"that, we call it a virtual"},{"startTime":1581.531,"endTime":1586.361,"body":"assistant, but it's actually"},{"startTime":1581.531,"endTime":1586.361,"body":"not Joe responding to you."},{"startTime":1586.631,"endTime":1587.681,"body":"It's someone else."},{"startTime":1588.071,"endTime":1591.971,"body":"And there's, and there, there"},{"startTime":1588.071,"endTime":1591.971,"body":"have been assistance for years."},{"startTime":1592.751,"endTime":1594.131,"body":"Don't misunderstand me."},{"startTime":1594.851,"endTime":1599.711,"body":"But it's about being"},{"startTime":1594.851,"endTime":1599.711,"body":"authentic and sincere, and"},{"startTime":1599.711,"endTime":1606.581,"body":"I do believe that nothing"},{"startTime":1599.711,"endTime":1606.581,"body":"builds trust like the truth."},{"startTime":1608.231,"endTime":1612.281,"body":"We need to be honest, open, and"},{"startTime":1608.231,"endTime":1612.281,"body":"transparent, and that is one of"},{"startTime":1612.281,"endTime":1617.861,"body":"my principles is being honest"},{"startTime":1612.281,"endTime":1617.861,"body":"and transparent and can detect."},{"startTime":1618.206,"endTime":1622.826,"body":"This insincerity, we can"},{"startTime":1618.206,"endTime":1622.826,"body":"detect when someone's not"},{"startTime":1622.946,"endTime":1624.326,"body":"acting our best interest."},{"startTime":1624.326,"endTime":1625.076,"body":"We can."},{"startTime":1625.496,"endTime":1629.876,"body":"We can also detect when"},{"startTime":1625.496,"endTime":1629.876,"body":"the connection's real."},{"startTime":1630.426,"endTime":1634.346,"body":"It's like seeing your facial"},{"startTime":1630.426,"endTime":1634.346,"body":"expressions and Right and mine"},{"startTime":1634.426,"endTime":1641.086,"body":"and whether it's AI or seeing"},{"startTime":1634.426,"endTime":1641.086,"body":"the discomfort, if someone's"},{"startTime":1641.086,"endTime":1643.756,"body":"trying to sell you something"},{"startTime":1641.086,"endTime":1643.756,"body":"you do not need or want, like"},{"startTime":1643.756,"endTime":1645.466,"body":"none of us wanna be sold to."},{"startTime":1645.976,"endTime":1650.116,"body":"And there's lots of"},{"startTime":1645.976,"endTime":1650.116,"body":"folks that, that, that."},{"startTime":1650.506,"endTime":1654.196,"body":"We both work with and know"},{"startTime":1650.506,"endTime":1654.196,"body":"that are always trying"},{"startTime":1654.196,"endTime":1655.186,"body":"to sell us something."},{"startTime":1655.366,"endTime":1657.816,"body":"And it's like you"},{"startTime":1655.366,"endTime":1657.816,"body":"said, ick, right?"},{"startTime":1657.976,"endTime":1661.026,"body":"A lot of people that I work with"},{"startTime":1657.976,"endTime":1661.026,"body":"because they say, you know what?"},{"startTime":1661.326,"endTime":1664.956,"body":"I'm supposed to be in"},{"startTime":1661.326,"endTime":1664.956,"body":"sales and I'm responsible"},{"startTime":1664.956,"endTime":1666.246,"body":"for business development."},{"startTime":1666.246,"endTime":1670.566,"body":"I'm a technical person, but"},{"startTime":1666.246,"endTime":1670.566,"body":"in addition to my job, I also"},{"startTime":1670.806,"endTime":1672.486,"body":"need to bring in business."},{"startTime":1672.746,"endTime":1676.616,"body":"I work with them to help"},{"startTime":1672.746,"endTime":1676.616,"body":"them cultivate and develop"},{"startTime":1676.616,"endTime":1681.206,"body":"relationships of trust,"},{"startTime":1676.616,"endTime":1681.206,"body":"because we buy from people"},{"startTime":1681.476,"endTime":1686.906,"body":"we trust and we do business"},{"startTime":1681.476,"endTime":1686.906,"body":"with people we trust."},{"startTime":1686.936,"endTime":1689.606,"body":"And the more we get to know"},{"startTime":1686.936,"endTime":1689.606,"body":"someone and then understand"},{"startTime":1689.606,"endTime":1691.556,"body":"what they're offering"},{"startTime":1689.606,"endTime":1691.556,"body":"is, what they're like,"},{"startTime":1691.616,"endTime":1693.926,"body":"what they're like, which."},{"startTime":1694.516,"endTime":1697.936,"body":"You need to be sincere and"},{"startTime":1694.516,"endTime":1697.936,"body":"authentic, not a bot writing"},{"startTime":1697.936,"endTime":1701.386,"body":"your stuff, like really"},{"startTime":1697.936,"endTime":1701.386,"body":"understanding who it is we're"},{"startTime":1701.386,"endTime":1704.536,"body":"buying from, who it is we're"},{"startTime":1701.386,"endTime":1704.536,"body":"working with, who it is."},{"startTime":1704.536,"endTime":1709.076,"body":"We might refer the"},{"startTime":1704.536,"endTime":1709.076,"body":"deeper the connection."},{"startTime":1711.146,"endTime":1712.826,"body":"I told you there's"},{"startTime":1711.146,"endTime":1712.826,"body":"a lots unpack there."},{"startTime":1712.826,"endTime":1717.236,"body":"So I I'm in the process of"},{"startTime":1712.826,"endTime":1717.236,"body":"hiring someone to do the podcast"},{"startTime":1717.236,"endTime":1719.006,"body":"free interviews for me because."},{"startTime":1721.346,"endTime":1723.326,"body":"We have such a good time"},{"startTime":1721.346,"endTime":1723.326,"body":"on the pre-interview that"},{"startTime":1723.326,"endTime":1727.016,"body":"then it messes up the"},{"startTime":1723.326,"endTime":1727.016,"body":"actual interview, right?"},{"startTime":1727.016,"endTime":1728.696,"body":"Because I'm trying to"},{"startTime":1727.016,"endTime":1728.696,"body":"recapture the magic."},{"startTime":1729.246,"endTime":1731.046,"body":"Yes, and that's, I was"},{"startTime":1729.246,"endTime":1731.046,"body":"thinking about that and"},{"startTime":1731.046,"endTime":1733.746,"body":"then someone was like, why"},{"startTime":1731.046,"endTime":1733.746,"body":"don't you just get a AI that"},{"startTime":1733.746,"endTime":1735.456,"body":"sounds like you to do that?"},{"startTime":1735.456,"endTime":1737.256,"body":"And I said imagine I'm on the"},{"startTime":1735.456,"endTime":1737.256,"body":"call with someone and they"},{"startTime":1737.256,"endTime":1739.746,"body":"think they've spoken to me and"},{"startTime":1737.256,"endTime":1739.746,"body":"I don't remember everything"},{"startTime":1739.746,"endTime":1743.526,"body":"the AI said, or even worse,"},{"startTime":1739.746,"endTime":1743.526,"body":"the AI says something, but"},{"startTime":1743.526,"endTime":1744.696,"body":"now I gotta stick with it."},{"startTime":1745.956,"endTime":1748.486,"body":"So you've either you admit"},{"startTime":1745.956,"endTime":1748.486,"body":"you either have to admit"},{"startTime":1749.206,"endTime":1751.846,"body":"then it's really"},{"startTime":1749.206,"endTime":1751.846,"body":"dishonest thing."},{"startTime":1751.936,"endTime":1752.146,"body":"Yeah,"},{"startTime":1752.176,"endTime":1752.926,"body":"you're trapped."},{"startTime":1752.926,"endTime":1755.026,"body":"So imagine something"},{"startTime":1752.926,"endTime":1755.026,"body":"really simple."},{"startTime":1755.026,"endTime":1757.276,"body":"The AI just says, I'm"},{"startTime":1755.026,"endTime":1757.276,"body":"lactose intolerant now on"},{"startTime":1757.276,"endTime":1759.856,"body":"the call for you forever."},{"startTime":1760.276,"endTime":1761.026,"body":"I'm lactose intolerant."},{"startTime":1761.026,"endTime":1764.026,"body":"You created a scenario that"},{"startTime":1761.026,"endTime":1764.026,"body":"you didn't even tell the"},{"startTime":1764.026,"endTime":1766.216,"body":"lie, but you have either"},{"startTime":1764.026,"endTime":1766.216,"body":"to say, oh, actually you"},{"startTime":1766.216,"endTime":1766.846,"body":"weren't even talking to me."},{"startTime":1766.846,"endTime":1768.046,"body":"It was a bot I tricked you."},{"startTime":1768.466,"endTime":1771.196,"body":"Or, which they hate you, or"},{"startTime":1768.466,"endTime":1771.196,"body":"you have to stick with it"},{"startTime":1771.196,"endTime":1773.476,"body":"and hope they never figure"},{"startTime":1771.196,"endTime":1773.476,"body":"out, and you just, the."},{"startTime":1773.941,"endTime":1778.381,"body":"Downside is that I just think"},{"startTime":1773.941,"endTime":1778.381,"body":"the risk is not worth it."},{"startTime":1778.381,"endTime":1785.311,"body":"And I do think it's we're"},{"startTime":1778.381,"endTime":1785.311,"body":"gonna see a shift towards trust"},{"startTime":1785.311,"endTime":1788.491,"body":"becoming way more important"},{"startTime":1785.311,"endTime":1788.491,"body":"because so many people"},{"startTime":1788.491,"endTime":1792.691,"body":"are burning up their trust"},{"startTime":1788.491,"endTime":1792.691,"body":"capital right now by cutting."},{"startTime":1792.956,"endTime":1793.176,"body":"Yes."},{"startTime":1793.411,"endTime":1795.121,"body":"And using tools"},{"startTime":1793.411,"endTime":1795.121,"body":"in the wrong way."},{"startTime":1795.751,"endTime":1798.211,"body":"Instead of using tools to"},{"startTime":1795.751,"endTime":1798.211,"body":"save time, they're using tools"},{"startTime":1798.211,"endTime":1799.291,"body":"to manage their messaging."},{"startTime":1799.321,"endTime":1801.181,"body":"And you."},{"startTime":1801.736,"endTime":1802.846,"body":"End up with."},{"startTime":1803.926,"endTime":1806.596,"body":"A large error rate, as in"},{"startTime":1803.926,"endTime":1806.596,"body":"sometimes a bot says the"},{"startTime":1806.596,"endTime":1808.606,"body":"wrong answer because it gives"},{"startTime":1806.596,"endTime":1808.606,"body":"a different answer to the"},{"startTime":1808.606,"endTime":1809.536,"body":"same question every time."},{"startTime":1810.076,"endTime":1812.146,"body":"And I see this all, I"},{"startTime":1810.076,"endTime":1812.146,"body":"often have to re-ask"},{"startTime":1812.146,"endTime":1815.206,"body":"the exact same question"},{"startTime":1812.146,"endTime":1815.206,"body":"because it glitches out."},{"startTime":1815.236,"endTime":1816.706,"body":"This is just how"},{"startTime":1815.236,"endTime":1816.706,"body":"technology works."},{"startTime":1817.186,"endTime":1821.176,"body":"So there's this really, we're"},{"startTime":1817.186,"endTime":1821.176,"body":"at a think a time where smaller"},{"startTime":1821.176,"endTime":1825.166,"body":"companies have a big advantage"},{"startTime":1821.176,"endTime":1825.166,"body":"because they have agility,"},{"startTime":1825.646,"endTime":1827.566,"body":"they don't have a buying cycle."},{"startTime":1827.686,"endTime":1827.776,"body":"Yes."},{"startTime":1828.436,"endTime":1830.506,"body":"Make closer, quicker decisions."},{"startTime":1830.506,"endTime":1834.586,"body":"And while all these big"},{"startTime":1830.506,"endTime":1834.586,"body":"companies are firing their"},{"startTime":1834.586,"endTime":1836.836,"body":"support teams and firing"},{"startTime":1834.586,"endTime":1836.836,"body":"their social media teams,"},{"startTime":1836.836,"endTime":1842.866,"body":"or with ai, you can slip in"},{"startTime":1836.836,"endTime":1842.866,"body":"there and just have integrity"},{"startTime":1842.866,"endTime":1845.386,"body":"and honesty and it's really,"},{"startTime":1846.076,"endTime":1846.856,"body":"and be trust"},{"startTime":1847.636,"endTime":1848.086,"body":"because."},{"startTime":1848.761,"endTime":1850.171,"body":"Just a few weeks ago."},{"startTime":1850.201,"endTime":1853.471,"body":"'cause I take a couple ghost"},{"startTime":1850.201,"endTime":1853.471,"body":"writing jobs a year and someone"},{"startTime":1853.471,"endTime":1856.261,"body":"said to me how much of the book"},{"startTime":1853.471,"endTime":1856.261,"body":"do you write with chat GBT?"},{"startTime":1856.261,"endTime":1857.071,"body":"And I said, none."},{"startTime":1857.071,"endTime":1858.451,"body":"What do you what?"},{"startTime":1858.971,"endTime":1862.431,"body":"That's I was so shocked by the"},{"startTime":1858.971,"endTime":1862.431,"body":"question because to me that's I."},{"startTime":1863.121,"endTime":1865.881,"body":"So unethical, you're paying"},{"startTime":1863.121,"endTime":1865.881,"body":"me and I'm not doing anything."},{"startTime":1866.151,"endTime":1869.631,"body":"I will use it to format when"},{"startTime":1866.151,"endTime":1869.631,"body":"I turn in the rough draft, now"},{"startTime":1869.631,"endTime":1872.001,"body":"I turn in rough drafts because"},{"startTime":1869.631,"endTime":1872.001,"body":"with no spelling and grammar"},{"startTime":1872.001,"endTime":1873.771,"body":"errors, 'cause people always"},{"startTime":1872.001,"endTime":1873.771,"body":"used to complain about that."},{"startTime":1873.891,"endTime":1876.111,"body":"That's the only thing I do"},{"startTime":1873.891,"endTime":1876.111,"body":"with it is the formatting of"},{"startTime":1876.111,"endTime":1877.131,"body":"the, at the rough draft phase."},{"startTime":1878.211,"endTime":1882.761,"body":"I was so surprised by that"},{"startTime":1878.211,"endTime":1882.761,"body":"question because I'm a premium"},{"startTime":1882.761,"endTime":1884.821,"body":"ghost writer and I guess"},{"startTime":1882.761,"endTime":1884.821,"body":"there's pe but it was, it's"},{"startTime":1884.821,"endTime":1887.341,"body":"such a violation of trust that."},{"startTime":1887.401,"endTime":1887.491,"body":"Yes."},{"startTime":1887.881,"endTime":1889.861,"body":"That's the first thing that"},{"startTime":1887.881,"endTime":1889.861,"body":"came across my mind and"},{"startTime":1889.861,"endTime":1891.391,"body":"I, now I understand why"},{"startTime":1889.861,"endTime":1891.391,"body":"someone would ask that."},{"startTime":1891.391,"endTime":1892.771,"body":"It's a reasonable question"},{"startTime":1891.391,"endTime":1892.771,"body":"because other people"},{"startTime":1892.891,"endTime":1893.641,"body":"are probably doing it."},{"startTime":1893.761,"endTime":1896.251,"body":"But I was very surprised because"},{"startTime":1893.761,"endTime":1896.251,"body":"it's that's my secret sauce."},{"startTime":1896.671,"endTime":1898.891,"body":"It won't be right if"},{"startTime":1896.671,"endTime":1898.891,"body":"I did it that way."},{"startTime":1898.891,"endTime":1899.941,"body":"Like cutting that corner."},{"startTime":1899.941,"endTime":1902.371,"body":"I, you're paying for"},{"startTime":1899.941,"endTime":1902.371,"body":"me, you're gonna get me."},{"startTime":1902.821,"endTime":1903.711,"body":"So I was by that."},{"startTime":1903.711,"endTime":1905.751,"body":"But I understand it"},{"startTime":1903.711,"endTime":1905.751,"body":"now thinking about it."},{"startTime":1905.751,"endTime":1907.041,"body":"But we are."},{"startTime":1908.691,"endTime":1910.821,"body":"Or you have to ask"},{"startTime":1908.691,"endTime":1910.821,"body":"people that question."},{"startTime":1910.821,"endTime":1911.781,"body":"It's come more and more common."},{"startTime":1912.441,"endTime":1913.461,"body":"Are you a person?"},{"startTime":1913.461,"endTime":1914.181,"body":"Are you a bot?"},{"startTime":1914.181,"endTime":1916.491,"body":"Am I gonna get you or am I,"},{"startTime":1914.181,"endTime":1916.491,"body":"it's like when you hire a"},{"startTime":1916.491,"endTime":1919.071,"body":"lawyer and then you find out the"},{"startTime":1916.491,"endTime":1919.071,"body":"intern is working on your case."},{"startTime":1919.681,"endTime":1920.401,"body":"The summer intern."},{"startTime":1925.261,"endTime":1927.541,"body":"Oh yeah."},{"startTime":1927.601,"endTime":1930.031,"body":"I, you know what, again,"},{"startTime":1927.601,"endTime":1930.031,"body":"Jonathan, so much to"},{"startTime":1930.031,"endTime":1931.831,"body":"unpack on so many levels."},{"startTime":1931.831,"endTime":1933.481,"body":"So two things I wanna."},{"startTime":1934.141,"endTime":1935.611,"body":"Mention that."},{"startTime":1935.761,"endTime":1940.681,"body":"I love that you brought up"},{"startTime":1935.761,"endTime":1940.681,"body":"small and medium companies"},{"startTime":1940.771,"endTime":1943.771,"body":"that will have an advantage."},{"startTime":1944.196,"endTime":1951.396,"body":"I actually believe that any"},{"startTime":1944.196,"endTime":1951.396,"body":"company that is trusted and has,"},{"startTime":1951.426,"endTime":1955.566,"body":"like I said, what I call high"},{"startTime":1951.426,"endTime":1955.566,"body":"trust equity will be trusted."},{"startTime":1955.836,"endTime":1960.816,"body":"So if we go all the way back"},{"startTime":1955.836,"endTime":1960.816,"body":"to the, you mentioned that."},{"startTime":1961.206,"endTime":1965.556,"body":"Has higher trust that"},{"startTime":1961.206,"endTime":1965.556,"body":"people feel more comfortable"},{"startTime":1965.556,"endTime":1967.356,"body":"with, feel safer with"},{"startTime":1969.366,"endTime":1973.386,"body":"he or she's gonna get more"},{"startTime":1969.366,"endTime":1973.386,"body":"business than someone."},{"startTime":1973.476,"endTime":1978.306,"body":"The plumber that's been around"},{"startTime":1973.476,"endTime":1978.306,"body":"for 20 years has lots of great"},{"startTime":1978.306,"endTime":1980.526,"body":"technology, lots of great tools."},{"startTime":1983.496,"endTime":1986.316,"body":"Another business that has."},{"startTime":1987.036,"endTime":1988.806,"body":"Higher and stronger."},{"startTime":1988.836,"endTime":1992.496,"body":"It's about strong relationships"},{"startTime":1988.836,"endTime":1992.496,"body":"of trust where people"},{"startTime":1992.526,"endTime":1994.926,"body":"trust you, your customers"},{"startTime":1992.526,"endTime":1994.926,"body":"trust you, the community"},{"startTime":1994.926,"endTime":1998.226,"body":"trusts you, your employees"},{"startTime":1994.926,"endTime":1998.226,"body":"trust you, you outperform."},{"startTime":1998.496,"endTime":2001.326,"body":"And what's so interesting"},{"startTime":1998.496,"endTime":2001.326,"body":"is, I've been saying this"},{"startTime":2001.326,"endTime":2007.986,"body":"for 10 years and the evidence"},{"startTime":2001.326,"endTime":2007.986,"body":"shows and I actually."},{"startTime":2008.496,"endTime":2012.596,"body":"As I'm sure, prove this out"},{"startTime":2008.496,"endTime":2012.596,"body":"in my research, that when"},{"startTime":2012.596,"endTime":2016.316,"body":"you have high trust, you"},{"startTime":2012.596,"endTime":2016.316,"body":"actually have more referrals."},{"startTime":2016.646,"endTime":2020.876,"body":"You have people that continue"},{"startTime":2016.646,"endTime":2020.876,"body":"to buy, which is important."},{"startTime":2020.876,"endTime":2024.506,"body":"For companies that you know,"},{"startTime":2020.876,"endTime":2024.506,"body":"either are software as a service"},{"startTime":2024.506,"endTime":2026.096,"body":"or have, repeat business."},{"startTime":2026.416,"endTime":2027.256,"body":"You have."},{"startTime":2027.981,"endTime":2032.421,"body":"Higher customer retention,"},{"startTime":2027.981,"endTime":2032.421,"body":"more recommendations, and"},{"startTime":2032.511,"endTime":2037.731,"body":"oh yeah, you have higher"},{"startTime":2032.511,"endTime":2037.731,"body":"satisfaction versus."},{"startTime":2038.326,"endTime":2039.826,"body":"Companies that aren't trusted."},{"startTime":2039.946,"endTime":2043.216,"body":"People do leave and"},{"startTime":2039.946,"endTime":2043.216,"body":"go to the competition."},{"startTime":2043.486,"endTime":2044.026,"body":"They do."},{"startTime":2044.416,"endTime":2047.626,"body":"And you're always talking"},{"startTime":2044.416,"endTime":2047.626,"body":"and fighting with them and"},{"startTime":2047.626,"endTime":2049.786,"body":"negotiating about price, right?"},{"startTime":2049.786,"endTime":2051.256,"body":"That becomes a challenge."},{"startTime":2051.526,"endTime":2052.816,"body":"So I wanted to mention that."},{"startTime":2052.966,"endTime":2055.516,"body":"You are right, it's a"},{"startTime":2052.966,"endTime":2055.516,"body":"competitive advantage."},{"startTime":2056.086,"endTime":2059.156,"body":"And how I got into all"},{"startTime":2056.086,"endTime":2059.156,"body":"this is really because"},{"startTime":2059.216,"endTime":2062.036,"body":"I wanted to figure out"},{"startTime":2059.216,"endTime":2062.036,"body":"why are some companies"},{"startTime":2062.036,"endTime":2063.896,"body":"successful and others not."},{"startTime":2064.076,"endTime":2066.386,"body":"And it actually does come"},{"startTime":2064.076,"endTime":2066.386,"body":"down in the trust factor."},{"startTime":2067.121,"endTime":2068.831,"body":"This is what it"},{"startTime":2067.121,"endTime":2068.831,"body":"all comes down to."},{"startTime":2068.831,"endTime":2071.531,"body":"And I did that in my"},{"startTime":2068.831,"endTime":2071.531,"body":"graduate research, so I"},{"startTime":2071.531,"endTime":2072.671,"body":"wanted to mention that."},{"startTime":2072.701,"endTime":2078.971,"body":"And the other thing is I love"},{"startTime":2072.701,"endTime":2078.971,"body":"that, I love your response when"},{"startTime":2078.971,"endTime":2085.691,"body":"people ask you about how you"},{"startTime":2078.971,"endTime":2085.691,"body":"use chat GPT for your book."},{"startTime":2086.111,"endTime":2091.151,"body":"And a couple of years"},{"startTime":2086.111,"endTime":2091.151,"body":"ago, you actually had a"},{"startTime":2091.151,"endTime":2093.041,"body":"podcast that I listened to."},{"startTime":2094.196,"endTime":2096.596,"body":"Around publishing a book"},{"startTime":2094.196,"endTime":2096.596,"body":"and having all these"},{"startTime":2096.596,"endTime":2098.216,"body":"different formats for people."},{"startTime":2099.266,"endTime":2103.646,"body":"And I remember I listened to"},{"startTime":2099.266,"endTime":2103.646,"body":"it and I was thinking, okay,"},{"startTime":2103.946,"endTime":2107.996,"body":"I wonder if anyone ever asks"},{"startTime":2103.946,"endTime":2107.996,"body":"you that, because people"},{"startTime":2107.996,"endTime":2111.206,"body":"have been asking me, not a"},{"startTime":2107.996,"endTime":2111.206,"body":"lot, but people have been"},{"startTime":2111.206,"endTime":2113.276,"body":"asking me about my new book."},{"startTime":2113.306,"endTime":2116.336,"body":"And I'm like, you, I'm"},{"startTime":2113.306,"endTime":2116.336,"body":"like, it's unethical."},{"startTime":2116.666,"endTime":2118.916,"body":"No I it's."},{"startTime":2119.921,"endTime":2121.181,"body":"These are my thoughts."},{"startTime":2121.241,"endTime":2124.331,"body":"These, this is my view,"},{"startTime":2121.241,"endTime":2124.331,"body":"this is my research."},{"startTime":2124.611,"endTime":2133.521,"body":"I wouldn't disguise it"},{"startTime":2124.611,"endTime":2133.521,"body":"with someone or a bot being"},{"startTime":2134.061,"endTime":2135.351,"body":"creating these things."},{"startTime":2135.351,"endTime":2140.001,"body":"That is, to me, that is a form"},{"startTime":2135.351,"endTime":2140.001,"body":"of not only being unethical,"},{"startTime":2140.001,"endTime":2141.921,"body":"but it's about lying."},{"startTime":2142.161,"endTime":2143.661,"body":"It's untruthful."},{"startTime":2144.161,"endTime":2146.741,"body":"Like I said, Jonathan,"},{"startTime":2144.161,"endTime":2146.741,"body":"again, I have lost on unpack."},{"startTime":2146.791,"endTime":2148.561,"body":"I'm so on the same page."},{"startTime":2148.831,"endTime":2149.101,"body":"Yeah."},{"startTime":2149.191,"endTime":2150.331,"body":"I love all of this."},{"startTime":2150.331,"endTime":2152.131,"body":"We've gone a little bit over"},{"startTime":2150.331,"endTime":2152.131,"body":"time, so I'm, this is my last"},{"startTime":2152.131,"endTime":2153.691,"body":"question we're gonna dive"},{"startTime":2152.131,"endTime":2153.691,"body":"into because I want, I know"},{"startTime":2153.691,"endTime":2154.591,"body":"your time is so precious."},{"startTime":2154.981,"endTime":2155.341,"body":"Okay."},{"startTime":2155.441,"endTime":2155.921,"body":"I."},{"startTime":2156.596,"endTime":2160.856,"body":"Every time a company"},{"startTime":2156.596,"endTime":2160.856,"body":"breaks trust, they change"},{"startTime":2160.856,"endTime":2161.936,"body":"their warranty policy."},{"startTime":2161.936,"endTime":2163.526,"body":"They change their"},{"startTime":2161.936,"endTime":2163.526,"body":"terms and conditions."},{"startTime":2163.526,"endTime":2165.266,"body":"A lot of companies like"},{"startTime":2163.526,"endTime":2165.266,"body":"to stealth do that,"},{"startTime":2165.566,"endTime":2166.586,"body":"and then what happens?"},{"startTime":2166.676,"endTime":2168.626,"body":"Everyone is making YouTube"},{"startTime":2166.676,"endTime":2168.626,"body":"videos about it, everyone's"},{"startTime":2168.626,"endTime":2172.196,"body":"talking about it, and it can"},{"startTime":2168.626,"endTime":2172.196,"body":"cause this massive erosion."},{"startTime":2172.196,"endTime":2175.406,"body":"I remember, I still talk"},{"startTime":2172.196,"endTime":2175.406,"body":"about this in 1999, I"},{"startTime":2175.406,"endTime":2177.236,"body":"bought a software with a"},{"startTime":2175.406,"endTime":2177.236,"body":"lifetime deal and then they"},{"startTime":2177.236,"endTime":2178.436,"body":"renamed it and said, yep."},{"startTime":2178.841,"endTime":2180.041,"body":"Now you have to buy"},{"startTime":2178.841,"endTime":2180.041,"body":"the next, right?"},{"startTime":2180.041,"endTime":2182.771,"body":"'cause it's a different name"},{"startTime":2180.041,"endTime":2182.771,"body":"for a different lifetime deal."},{"startTime":2182.831,"endTime":2183.941,"body":"I still talk about it."},{"startTime":2184.541,"endTime":2186.191,"body":"I still name the company and."},{"startTime":2187.826,"endTime":2191.156,"body":"So a lot of my business is"},{"startTime":2187.826,"endTime":2191.156,"body":"affected by things that happen."},{"startTime":2191.156,"endTime":2193.436,"body":"Like when people ask me"},{"startTime":2191.156,"endTime":2193.436,"body":"for my courses, they'll"},{"startTime":2193.436,"endTime":2195.656,"body":"say, oh, do I have to pay"},{"startTime":2193.436,"endTime":2195.656,"body":"for next year's version?"},{"startTime":2195.656,"endTime":2196.286,"body":"And I'm like, no."},{"startTime":2196.286,"endTime":2197.246,"body":"I hate when people do that."},{"startTime":2197.246,"endTime":2198.026,"body":"Why would I do that?"},{"startTime":2198.566,"endTime":2201.026,"body":"Most of my products are on"},{"startTime":2198.566,"endTime":2201.026,"body":"version three or four now after"},{"startTime":2201.026,"endTime":2203.036,"body":"the past two years, I update"},{"startTime":2201.026,"endTime":2203.036,"body":"them every three to five months."},{"startTime":2203.036,"endTime":2205.076,"body":"'cause you just have"},{"startTime":2203.036,"endTime":2205.076,"body":"to in AI and it's."},{"startTime":2205.991,"endTime":2209.021,"body":"Such a shocking question to"},{"startTime":2205.991,"endTime":2209.021,"body":"me because I don't do things"},{"startTime":2209.021,"endTime":2211.001,"body":"that I hate when people do"},{"startTime":2209.021,"endTime":2211.001,"body":"them to me and like I don't"},{"startTime":2211.001,"endTime":2212.321,"body":"do a slight name change."},{"startTime":2212.321,"endTime":2214.991,"body":"I renamed one of my products"},{"startTime":2212.321,"endTime":2214.991,"body":"and then everyone, I was like,"},{"startTime":2214.991,"endTime":2215.891,"body":"yeah, I'm just renaming it."},{"startTime":2215.891,"endTime":2217.841,"body":"You just get grandfathered"},{"startTime":2215.891,"endTime":2217.841,"body":"to the new version."},{"startTime":2217.841,"endTime":2219.311,"body":"I'm not gonna, it's"},{"startTime":2217.841,"endTime":2219.311,"body":"not worth it to me."},{"startTime":2220.001,"endTime":2220.061,"body":"Yeah."},{"startTime":2220.066,"endTime":2222.101,"body":"For the loss of trust and"},{"startTime":2220.066,"endTime":2222.101,"body":"all of those things, because"},{"startTime":2222.101,"endTime":2224.171,"body":"I don't like when people"},{"startTime":2222.101,"endTime":2224.171,"body":"do it to me and I wish."},{"startTime":2225.071,"endTime":2227.651,"body":"We just use the golden rule when"},{"startTime":2225.071,"endTime":2227.651,"body":"we think, do I like when people"},{"startTime":2227.651,"endTime":2230.351,"body":"do this to me, then I shouldn't"},{"startTime":2227.651,"endTime":2230.351,"body":"do this to my customers."},{"startTime":2230.351,"endTime":2231.731,"body":"This is a conversation"},{"startTime":2230.351,"endTime":2231.731,"body":"with my kids all the time."},{"startTime":2231.731,"endTime":2233.831,"body":"I go, do you like when your"},{"startTime":2231.731,"endTime":2233.831,"body":"older brother bullies you?"},{"startTime":2233.831,"endTime":2235.391,"body":"Then why do you bully"},{"startTime":2233.831,"endTime":2235.391,"body":"your younger sister?"},{"startTime":2235.901,"endTime":2237.011,"body":"It's the same thing."},{"startTime":2237.011,"endTime":2237.821,"body":"Break the chain."},{"startTime":2238.301,"endTime":2240.431,"body":"Break the cycle of family."},{"startTime":2240.491,"endTime":2242.771,"body":"Break the cycle of siblings,"},{"startTime":2240.491,"endTime":2242.771,"body":"which is impossible, but it,"},{"startTime":2243.491,"endTime":2243.761,"body":"yes."},{"startTime":2243.761,"endTime":2246.941,"body":"So I would just love your"},{"startTime":2243.761,"endTime":2246.941,"body":"thoughts on this core"},{"startTime":2246.941,"endTime":2248.441,"body":"idea of how people can."},{"startTime":2249.341,"endTime":2251.741,"body":"Kind of make trust one"},{"startTime":2249.341,"endTime":2251.741,"body":"of their guiding lights"},{"startTime":2251.741,"endTime":2252.641,"body":"or their guiding light."},{"startTime":2252.641,"endTime":2255.251,"body":"And then where can people"},{"startTime":2252.641,"endTime":2255.251,"body":"find your new book online?"},{"startTime":2255.251,"endTime":2256.541,"body":"Which I'm very excited about."},{"startTime":2256.541,"endTime":2258.431,"body":"I know they need to read"},{"startTime":2256.541,"endTime":2258.431,"body":"it to get excited by it."},{"startTime":2258.431,"endTime":2259.451,"body":"And where can they"},{"startTime":2258.431,"endTime":2259.451,"body":"find you online?"},{"startTime":2259.451,"endTime":2260.516,"body":"What's the best"},{"startTime":2259.451,"endTime":2260.516,"body":"places to find you?"},{"startTime":2262.946,"endTime":2266.246,"body":"Okay, so again, lots to unpack."},{"startTime":2266.826,"endTime":2268.176,"body":"You can find me online."},{"startTime":2268.176,"endTime":2269.166,"body":"I'll start with that."},{"startTime":2269.256,"endTime":2271.866,"body":"You can find me"},{"startTime":2269.256,"endTime":2271.866,"body":"online at my website."},{"startTime":2271.866,"endTime":2274.116,"body":"My company's called"},{"startTime":2271.866,"endTime":2274.116,"body":"Success Through Trust."},{"startTime":2274.326,"endTime":2276.876,"body":"My website is success"},{"startTime":2274.326,"endTime":2276.876,"body":"through trust.com."},{"startTime":2277.356,"endTime":2281.346,"body":"I'm also on LinkedIn, and my"},{"startTime":2277.356,"endTime":2281.346,"body":"name is Natalie Doyle Oldfield."},{"startTime":2281.346,"endTime":2282.786,"body":"That's where you can"},{"startTime":2281.346,"endTime":2282.786,"body":"find me on LinkedIn."},{"startTime":2285.896,"endTime":2289.196,"body":"The other question you had"},{"startTime":2285.896,"endTime":2289.196,"body":"or comment, Jonathan, is"},{"startTime":2289.196,"endTime":2293.176,"body":"around, doing the right thing"},{"startTime":2289.196,"endTime":2293.176,"body":"and being consistent and"},{"startTime":2293.176,"endTime":2294.526,"body":"predictable and reliable."},{"startTime":2294.576,"endTime":2297.606,"body":"None of us like it when someone"},{"startTime":2294.576,"endTime":2297.606,"body":"changes the rules, right?"},{"startTime":2298.086,"endTime":2301.586,"body":"And so if you change the"},{"startTime":2298.086,"endTime":2301.586,"body":"rules partway through,"},{"startTime":2302.036,"endTime":2303.476,"body":"that's a T buster."},{"startTime":2303.976,"endTime":2305.386,"body":"It's a trust buster."},{"startTime":2305.446,"endTime":2307.936,"body":"You can't change the"},{"startTime":2305.446,"endTime":2307.936,"body":"rules halfway through."},{"startTime":2308.396,"endTime":2312.786,"body":"As I share with folks"},{"startTime":2308.396,"endTime":2312.786,"body":"that I work with, none"},{"startTime":2312.786,"endTime":2313.986,"body":"of us like surprises."},{"startTime":2313.986,"endTime":2315.876,"body":"Surprises are for"},{"startTime":2313.986,"endTime":2315.876,"body":"birthday parties."},{"startTime":2316.086,"endTime":2319.176,"body":"We, we don't like"},{"startTime":2316.086,"endTime":2319.176,"body":"surprises in business."},{"startTime":2319.236,"endTime":2324.546,"body":"We wanna know and that someone"},{"startTime":2319.236,"endTime":2324.546,"body":"is going to be consistent,"},{"startTime":2324.726,"endTime":2326.856,"body":"predictable, and reliable."},{"startTime":2327.096,"endTime":2329.766,"body":"Reliability builds trust."},{"startTime":2329.766,"endTime":2330.636,"body":"And when you're."},{"startTime":2332.151,"endTime":2337.111,"body":"When you change the rules"},{"startTime":2332.151,"endTime":2337.111,"body":"you're not you're breaking that."},{"startTime":2337.771,"endTime":2343.741,"body":"And, you use the word ethics"},{"startTime":2337.771,"endTime":2343.741,"body":"well, doing the right thing is"},{"startTime":2343.741,"endTime":2348.601,"body":"an expression of your values,"},{"startTime":2343.741,"endTime":2348.601,"body":"your integrity, and your ethics."},{"startTime":2349.141,"endTime":2352.861,"body":"And I look at trust is."},{"startTime":2354.166,"endTime":2359.226,"body":"It's about applying what I have"},{"startTime":2354.166,"endTime":2359.226,"body":"created the eight principles"},{"startTime":2359.226,"endTime":2362.556,"body":"of trust and one of the"},{"startTime":2359.226,"endTime":2362.556,"body":"principles is being consistent,"},{"startTime":2362.556,"endTime":2363.786,"body":"predictable, and reliable."},{"startTime":2363.876,"endTime":2366.996,"body":"Another one is doing"},{"startTime":2363.876,"endTime":2366.996,"body":"the right thing, and"},{"startTime":2367.056,"endTime":2368.106,"body":"none of us are perfect."},{"startTime":2368.106,"endTime":2369.036,"body":"Don't misunderstand me."},{"startTime":2369.066,"endTime":2370.086,"body":"I know not."},{"startTime":2370.476,"endTime":2373.536,"body":"Businesses aren't perfect,"},{"startTime":2370.476,"endTime":2373.536,"body":"but if you make a mistake and"},{"startTime":2373.536,"endTime":2378.876,"body":"people aren't perfect, fix it"},{"startTime":2373.536,"endTime":2378.876,"body":"in a way that you are proud of."},{"startTime":2379.566,"endTime":2385.216,"body":"And so like you said it,"},{"startTime":2379.566,"endTime":2385.216,"body":"it's really, I do believe"},{"startTime":2385.396,"endTime":2392.596,"body":"all of this technology and"},{"startTime":2385.396,"endTime":2392.596,"body":"this move towards AI and all"},{"startTime":2392.596,"endTime":2397.456,"body":"these tools, there's gonna"},{"startTime":2392.596,"endTime":2397.456,"body":"be a swing of the pendulum."},{"startTime":2397.906,"endTime":2402.506,"body":"And I do believe that, like"},{"startTime":2397.906,"endTime":2402.506,"body":"you and I talked about before"},{"startTime":2402.506,"endTime":2406.676,"body":"we became live is that there"},{"startTime":2402.506,"endTime":2406.676,"body":"will be a renaissance in face"},{"startTime":2406.676,"endTime":2410.426,"body":"to face and in person and."},{"startTime":2411.296,"endTime":2414.026,"body":"We there will be a renaissance."},{"startTime":2414.116,"endTime":2418.276,"body":"And there I see it happening now"},{"startTime":2414.116,"endTime":2418.276,"body":"like you and I are talking about"},{"startTime":2418.606,"endTime":2422.886,"body":"that people wanna do business"},{"startTime":2418.606,"endTime":2422.886,"body":"with people they know and trust."},{"startTime":2423.186,"endTime":2428.526,"body":"And learning how to build and"},{"startTime":2423.186,"endTime":2428.526,"body":"cultivate relationships of trust"},{"startTime":2428.586,"endTime":2433.266,"body":"and becoming a master at that"},{"startTime":2428.586,"endTime":2433.266,"body":"can really change the trajectory"},{"startTime":2433.806,"endTime":2436.806,"body":"not only of your whole career,"},{"startTime":2433.806,"endTime":2436.806,"body":"but your whole business."},{"startTime":2437.421,"endTime":2440.411,"body":"So it's it's really been"},{"startTime":2437.421,"endTime":2440.411,"body":"great talking to you."},{"startTime":2440.471,"endTime":2446.241,"body":"And I do love that, that we"},{"startTime":2440.471,"endTime":2446.241,"body":"are experiencing it the same"},{"startTime":2446.241,"endTime":2448.851,"body":"way, even though you are"},{"startTime":2446.241,"endTime":2448.851,"body":"really technical and I'm not."},{"startTime":2448.851,"endTime":2450.021,"body":"I'm the human side."},{"startTime":2450.021,"endTime":2453.681,"body":"I'm the side that helps people"},{"startTime":2450.021,"endTime":2453.681,"body":"develop these relationships"},{"startTime":2454.341,"endTime":2455.931,"body":"to build their businesses."},{"startTime":2456.891,"endTime":2457.731,"body":"Yeah, I love it."},{"startTime":2457.731,"endTime":2459.441,"body":"Thank you so much"},{"startTime":2457.731,"endTime":2459.441,"body":"for being here."},{"startTime":2460.116,"endTime":2460.866,"body":"Guys, don't worry."},{"startTime":2460.866,"endTime":2463.416,"body":"We're gonna put the links below"},{"startTime":2460.866,"endTime":2463.416,"body":"the video and in the show notes."},{"startTime":2463.416,"endTime":2466.566,"body":"If you wanna learn more about"},{"startTime":2463.416,"endTime":2466.566,"body":"trust and you're struggling to"},{"startTime":2466.566,"endTime":2468.996,"body":"establish trust with customers,"},{"startTime":2466.566,"endTime":2468.996,"body":"and you're struggling to go"},{"startTime":2469.266,"endTime":2472.746,"body":"from expertise to like through"},{"startTime":2469.266,"endTime":2472.746,"body":"likability and into actually"},{"startTime":2472.746,"endTime":2475.386,"body":"closing the deal, this is how"},{"startTime":2472.746,"endTime":2475.386,"body":"you can learn how to do it."},{"startTime":2475.386,"endTime":2476.946,"body":"Thank you so much for being"},{"startTime":2475.386,"endTime":2476.946,"body":"that here, Natalie for"},{"startTime":2476.946,"endTime":2480.276,"body":"another amazing episode of the"},{"startTime":2476.946,"endTime":2480.276,"body":"Artificial Intelligence podcast."},{"startTime":2481.386,"endTime":2483.786,"body":"Thanks for listening to today's"},{"startTime":2481.386,"endTime":2483.786,"body":"episode starting with ai."},{"startTime":2483.786,"endTime":2484.536,"body":"It can be Scary."},{"startTime":2484.866,"endTime":2487.296,"body":"ChatGPT Profits is not only"},{"startTime":2484.866,"endTime":2487.296,"body":"a bestseller, but also the"},{"startTime":2487.296,"endTime":2489.906,"body":"Missing Instruction Manual"},{"startTime":2487.296,"endTime":2489.906,"body":"to make Mastering Chat,"},{"startTime":2489.906,"endTime":2493.476,"body":"GBTA Breeze bypass the hard"},{"startTime":2489.906,"endTime":2493.476,"body":"stuff and get straight to"},{"startTime":2493.476,"endTime":2495.216,"body":"success with chat g profits."},{"startTime":2495.276,"endTime":2497.616,"body":"As always, I would love"},{"startTime":2495.276,"endTime":2497.616,"body":"for you to support the show"},{"startTime":2497.616,"endTime":2499.686,"body":"by paying full price on"},{"startTime":2497.616,"endTime":2499.686,"body":"Amazon, but you can get it"},{"startTime":2499.686,"endTime":2503.226,"body":"absolutely free for a limited"},{"startTime":2499.686,"endTime":2503.226,"body":"time@artificialintelligencepod.com"},{"startTime":2503.766,"endTime":2504.666,"body":"slash gift."},{"startTime":2505.233,"endTime":2507.063,"body":"Thank you for listening to"},{"startTime":2505.233,"endTime":2507.063,"body":"this week's episode of the"},{"startTime":2507.063,"endTime":2508.803,"body":"Artificial Intelligence Podcast."},{"startTime":2508.803,"endTime":2511.503,"body":"Make sure to subscribe so you"},{"startTime":2508.803,"endTime":2511.503,"body":"never miss another episode."},{"startTime":2511.503,"endTime":2513.633,"body":"We'll be back next Monday"},{"startTime":2511.503,"endTime":2513.633,"body":"with more tips and tactics"},{"startTime":2513.633,"endTime":2515.973,"body":"on how to leverage AI"},{"startTime":2513.633,"endTime":2515.973,"body":"to escape that rat race."},{"startTime":2516.183,"endTime":2518.523,"body":"Head over to artificial"},{"startTime":2516.183,"endTime":2518.523,"body":"intelligence pod.com now"},{"startTime":2518.523,"endTime":2519.543,"body":"to see past episodes."},{"startTime":2519.543,"endTime":2522.033,"body":"Leave, review and check"},{"startTime":2519.543,"endTime":2522.033,"body":"out all of our socials."}]}