{"version":"1.0.0","segments":[{"startTime":0.049,"endTime":2.209,"body":"Will AI kill SEO"},{"startTime":0.049,"endTime":2.209,"body":"or will it save it?"},{"startTime":2.209,"endTime":4.369,"body":"Let's find out on today's"},{"startTime":2.209,"endTime":4.369,"body":"episode with special guest."},{"startTime":5.39,"endTime":5.929,"body":"Downey."},{"startTime":6.68,"endTime":8.57,"body":"Today's episode is brought"},{"startTime":6.68,"endTime":8.57,"body":"to you by the bestseller"},{"startTime":8.57,"endTime":10.07,"body":"Chat, GPT Profits."},{"startTime":10.07,"endTime":12.29,"body":"This book is the Missing"},{"startTime":10.07,"endTime":12.29,"body":"Instruction Manual to get"},{"startTime":12.29,"endTime":14.72,"body":"you up and running with"},{"startTime":12.29,"endTime":14.72,"body":"chat g bt in a matter of"},{"startTime":14.72,"endTime":15.86,"body":"minutes as a special gift."},{"startTime":16.07,"endTime":18.98,"body":"You can get it absolutely"},{"startTime":16.07,"endTime":18.98,"body":"free@artificialintelligencepod.com"},{"startTime":19.28,"endTime":22.13,"body":"slash gift, or at the link"},{"startTime":19.28,"endTime":22.13,"body":"right below this episode."},{"startTime":22.13,"endTime":23.9,"body":"Make sure to grab your"},{"startTime":22.13,"endTime":23.9,"body":"copy before it goes"},{"startTime":23.9,"endTime":25.22,"body":"back up to full price."},{"startTime":25.613,"endTime":27.023,"body":"Are you tired of"},{"startTime":25.613,"endTime":27.023,"body":"dealing with your boss?"},{"startTime":27.023,"endTime":29.153,"body":"Do you feel underpaid"},{"startTime":27.023,"endTime":29.153,"body":"and underappreciated?"},{"startTime":29.393,"endTime":31.733,"body":"If you wanna make it online,"},{"startTime":29.393,"endTime":31.733,"body":"fire your boss and start living"},{"startTime":31.733,"endTime":33.173,"body":"your retirement dreams now."},{"startTime":33.473,"endTime":35.393,"body":"Then you can come"},{"startTime":33.473,"endTime":35.393,"body":"to the right place."},{"startTime":35.543,"endTime":37.613,"body":"Welcome to the Artificial"},{"startTime":35.543,"endTime":37.613,"body":"Intelligence Podcast."},{"startTime":37.853,"endTime":40.133,"body":"You will learn how to use"},{"startTime":37.853,"endTime":40.133,"body":"artificial intelligence to"},{"startTime":40.133,"endTime":42.893,"body":"open new revenue streams and"},{"startTime":40.133,"endTime":42.893,"body":"make money while you sleep."},{"startTime":42.923,"endTime":44.483,"body":"Presented live from a"},{"startTime":42.923,"endTime":44.483,"body":"tropical island in the"},{"startTime":44.483,"endTime":46.643,"body":"South Pacific by bestselling"},{"startTime":44.483,"endTime":46.643,"body":"author Jonathan Green."},{"startTime":46.973,"endTime":49.133,"body":"Now here's your host."},{"startTime":50.766,"endTime":55.116,"body":"Now I'm excited to have you"},{"startTime":50.766,"endTime":55.116,"body":"here because I did, I was"},{"startTime":55.116,"endTime":57.906,"body":"doing SELA long time ago, way"},{"startTime":55.116,"endTime":57.906,"body":"back in 2010, and things have"},{"startTime":57.906,"endTime":59.016,"body":"changed a lot since then."},{"startTime":59.076,"endTime":63.426,"body":"Now if I do a Google search,"},{"startTime":59.076,"endTime":63.426,"body":"Google tells me the answer"},{"startTime":63.426,"endTime":64.356,"body":"from someone's website."},{"startTime":64.356,"endTime":68.226,"body":"Then it's 75 ads, and then if"},{"startTime":64.356,"endTime":68.226,"body":"you scroll away at the bottom,"},{"startTime":68.226,"endTime":69.756,"body":"there's one organic result."},{"startTime":70.236,"endTime":71.646,"body":"So we're seeing a lot of that."},{"startTime":71.646,"endTime":73.116,"body":"And then other people"},{"startTime":71.646,"endTime":73.116,"body":"are searching with"},{"startTime":73.116,"endTime":74.076,"body":"perplexity, which."},{"startTime":75.036,"endTime":76.656,"body":"They give you the link, but"},{"startTime":75.036,"endTime":76.656,"body":"they really give you the"},{"startTime":76.656,"endTime":78.396,"body":"information, then you have"},{"startTime":76.656,"endTime":78.396,"body":"to really click on the number"},{"startTime":78.396,"endTime":79.536,"body":"to then go to the link."},{"startTime":79.536,"endTime":83.856,"body":"So I really, I'm curious is"},{"startTime":79.536,"endTime":83.856,"body":"how ai, especially with how"},{"startTime":83.856,"endTime":86.976,"body":"people are searching and getting"},{"startTime":83.856,"endTime":86.976,"body":"their content, is gonna change."},{"startTime":86.976,"endTime":87.786,"body":"SEO market."},{"startTime":87.786,"endTime":91.656,"body":"Do you, the SEO world, do you"},{"startTime":87.786,"endTime":91.656,"body":"think like Google's gonna lose"},{"startTime":91.656,"endTime":95.046,"body":"their stranglehold and what's"},{"startTime":91.656,"endTime":95.046,"body":"the future and how are you guys"},{"startTime":95.046,"endTime":97.056,"body":"approach that as SEO experts."},{"startTime":98.296,"endTime":99.766,"body":"It's gonna be one of"},{"startTime":98.296,"endTime":99.766,"body":"those big changes."},{"startTime":99.766,"endTime":102.436,"body":"It's probably one of the, be the"},{"startTime":99.766,"endTime":102.436,"body":"biggest change in the next 18"},{"startTime":102.436,"endTime":104.211,"body":"months is my prediction on that."},{"startTime":104.601,"endTime":106.701,"body":"Because you're right, you"},{"startTime":104.601,"endTime":106.701,"body":"have several different layers"},{"startTime":106.701,"endTime":108.531,"body":"of AI when it comes out."},{"startTime":108.921,"endTime":111.471,"body":"You've got the AI inside"},{"startTime":108.921,"endTime":111.471,"body":"of search inside of Google."},{"startTime":111.471,"endTime":113.271,"body":"You have it inside"},{"startTime":111.471,"endTime":113.271,"body":"of Bing as well."},{"startTime":113.596,"endTime":114.796,"body":"For chat GPT."},{"startTime":114.886,"endTime":118.246,"body":"The other piece I'm seeing,"},{"startTime":114.886,"endTime":118.246,"body":"so we analyze over 70,000"},{"startTime":118.246,"endTime":121.636,"body":"different profiles and analytics"},{"startTime":118.246,"endTime":121.636,"body":"inside of our database."},{"startTime":121.816,"endTime":125.356,"body":"I'm seeing a lot more search"},{"startTime":121.816,"endTime":125.356,"body":"volume coming from chat GPT"},{"startTime":125.356,"endTime":129.316,"body":"directly for incoming links"},{"startTime":125.356,"endTime":129.316,"body":"that I've ever seen that, it's"},{"startTime":129.316,"endTime":132.646,"body":"starting to take a huge piece,"},{"startTime":129.316,"endTime":132.646,"body":"which is only gonna take big"},{"startTime":132.646,"endTime":135.986,"body":"sections of search out to"},{"startTime":132.646,"endTime":135.986,"body":"where, Google's not as much of"},{"startTime":135.986,"endTime":138.806,"body":"a dominant as it was a year ago."},{"startTime":139.481,"endTime":143.961,"body":"Even six months ago it's where"},{"startTime":139.481,"endTime":143.961,"body":"AI has really taken that whole"},{"startTime":143.961,"endTime":147.771,"body":"entire piece on and it's changed"},{"startTime":143.961,"endTime":147.771,"body":"the way people search 'cause"},{"startTime":147.771,"endTime":151.101,"body":"it is showing up all those AI"},{"startTime":147.771,"endTime":151.101,"body":"results at the very beginning."},{"startTime":151.101,"endTime":153.471,"body":"So if you're not blogging,"},{"startTime":151.101,"endTime":153.471,"body":"you're not properly doing"},{"startTime":153.471,"endTime":156.561,"body":"your SEO and properly"},{"startTime":153.471,"endTime":156.561,"body":"stacking everything up, you"},{"startTime":156.561,"endTime":157.671,"body":"are gonna be left behind."},{"startTime":158.391,"endTime":161.181,"body":"Pretty much instantly because"},{"startTime":158.391,"endTime":161.181,"body":"all that's there, it's"},{"startTime":161.181,"endTime":163.131,"body":"gonna have to be building"},{"startTime":161.181,"endTime":163.131,"body":"on the three pillars."},{"startTime":163.131,"endTime":166.261,"body":"The content, the authority, and"},{"startTime":163.131,"endTime":166.261,"body":"the trust are the three pillars."},{"startTime":166.311,"endTime":168.651,"body":"I really aim and I"},{"startTime":166.311,"endTime":168.651,"body":"kind of work through."},{"startTime":170.186,"endTime":172.736,"body":"One of the things I think"},{"startTime":170.186,"endTime":172.736,"body":"about is that basically Google"},{"startTime":172.736,"endTime":175.046,"body":"for the best 20 years has"},{"startTime":172.736,"endTime":175.046,"body":"made all the content on the"},{"startTime":175.046,"endTime":178.406,"body":"internet worse because as"},{"startTime":175.046,"endTime":178.406,"body":"they add more steps to their"},{"startTime":178.406,"endTime":181.766,"body":"algorithm, you put more, you"},{"startTime":178.406,"endTime":181.766,"body":"have to put the keyword in"},{"startTime":181.766,"endTime":184.076,"body":"there, then you have to put,"},{"startTime":181.766,"endTime":184.076,"body":"use latent semantic indexing"},{"startTime":184.076,"endTime":184.946,"body":"and put other keywords in there."},{"startTime":184.996,"endTime":186.616,"body":"Oh, your article needs"},{"startTime":184.996,"endTime":186.616,"body":"to be 1500 words."},{"startTime":186.616,"endTime":188.536,"body":"Now it needs to be 3000"},{"startTime":186.616,"endTime":188.536,"body":"words, not to be 6,000"},{"startTime":188.536,"endTime":191.866,"body":"words, and use these tools"},{"startTime":188.536,"endTime":191.866,"body":"to tell you what to do."},{"startTime":192.401,"endTime":194.981,"body":"You end up making nine, you"},{"startTime":192.401,"endTime":194.981,"body":"write an article that people"},{"startTime":195.191,"endTime":197.711,"body":"will read, then you have to"},{"startTime":195.191,"endTime":197.711,"body":"rewrite it, 90% of it so that"},{"startTime":197.711,"endTime":203.171,"body":"it will rank in the surgeon"},{"startTime":197.711,"endTime":203.171,"body":"and it's caused this like"},{"startTime":203.251,"endTime":205.441,"body":"the quality became the last"},{"startTime":203.251,"endTime":205.441,"body":"thing that mattered because"},{"startTime":205.441,"endTime":207.331,"body":"it's who cares if the quality,"},{"startTime":205.441,"endTime":207.331,"body":"if no one sees the article?"},{"startTime":207.361,"endTime":210.661,"body":"I totally get that, and"},{"startTime":207.361,"endTime":210.661,"body":"I wonder if we're at a"},{"startTime":210.661,"endTime":213.751,"body":"point now where quality"},{"startTime":210.661,"endTime":213.751,"body":"can rise to the top again."},{"startTime":214.566,"endTime":217.986,"body":"And that's my hope"},{"startTime":214.566,"endTime":217.986,"body":"because for so long we've"},{"startTime":217.986,"endTime":219.096,"body":"been writing content."},{"startTime":219.336,"endTime":220.626,"body":"If you want your content"},{"startTime":219.336,"endTime":220.626,"body":"to rank, you have to"},{"startTime":220.626,"endTime":221.706,"body":"write it in a certain way."},{"startTime":221.706,"endTime":221.946,"body":"You"},{"startTime":224.076,"endTime":225.576,"body":"engine instead of the reader."},{"startTime":226.056,"endTime":228.976,"body":"And when we I don't know"},{"startTime":226.056,"endTime":228.976,"body":"if you're as old as me,"},{"startTime":228.976,"endTime":231.496,"body":"but I remember in 1999 when"},{"startTime":228.976,"endTime":231.496,"body":"you would do a search, I."},{"startTime":232.456,"endTime":234.376,"body":"And you clicked on the first"},{"startTime":232.456,"endTime":234.376,"body":"answer, it was probably"},{"startTime":234.376,"endTime":235.306,"body":"what you were looking for."},{"startTime":235.876,"endTime":237.046,"body":"That's how search"},{"startTime":235.876,"endTime":237.046,"body":"engines used to work."},{"startTime":237.956,"endTime":239.426,"body":"It was so much easier back then."},{"startTime":240.036,"endTime":241.866,"body":"I can go all the way back to 95."},{"startTime":242.236,"endTime":245.386,"body":"As far as how search was"},{"startTime":242.236,"endTime":245.386,"body":"working and SEO for that, I"},{"startTime":245.386,"endTime":248.716,"body":"was working for a OL CompuServe"},{"startTime":245.386,"endTime":248.716,"body":"and Prodigy back then."},{"startTime":249.236,"endTime":252.646,"body":"NP, so and plus I was building"},{"startTime":249.236,"endTime":252.646,"body":"websites and charging an"},{"startTime":252.646,"endTime":255.226,"body":"absolute fortune for, but it"},{"startTime":252.646,"endTime":255.226,"body":"was a lot easier to be able"},{"startTime":255.226,"endTime":256.636,"body":"to get something to rank thin."},{"startTime":257.026,"endTime":259.336,"body":"And we're talking about Alta"},{"startTime":257.026,"endTime":259.336,"body":"Vista, we're talking about"},{"startTime":259.336,"endTime":262.306,"body":"Lycos, we're talking about all"},{"startTime":259.336,"endTime":262.306,"body":"those old school search engines."},{"startTime":262.856,"endTime":265.136,"body":"I remember taking Alta"},{"startTime":262.856,"endTime":265.136,"body":"Vista completely apart"},{"startTime":265.136,"endTime":266.876,"body":"once and looking at how"},{"startTime":265.136,"endTime":266.876,"body":"the algorithm worked."},{"startTime":267.386,"endTime":268.226,"body":"Can't do that anymore."},{"startTime":268.226,"endTime":270.746,"body":"It's all hidden stuff that's"},{"startTime":268.226,"endTime":270.746,"body":"all behind the scenes."},{"startTime":271.136,"endTime":273.566,"body":"But no, you're gonna have"},{"startTime":271.136,"endTime":273.566,"body":"a huge shift where quality"},{"startTime":273.566,"endTime":274.526,"body":"is gonna matter more."},{"startTime":275.056,"endTime":278.176,"body":"And where I'm seeing a couple"},{"startTime":275.056,"endTime":278.176,"body":"ways to get around that quality"},{"startTime":278.176,"endTime":282.826,"body":"piece that work really well"},{"startTime":278.176,"endTime":282.826,"body":"inside of SEO is for one, I saw"},{"startTime":282.826,"endTime":286.316,"body":"an article this weekend that"},{"startTime":282.826,"endTime":286.316,"body":"actually went really viral."},{"startTime":286.316,"endTime":288.506,"body":"It got over a thousand"},{"startTime":286.316,"endTime":288.506,"body":"views inside of YouTube"},{"startTime":288.506,"endTime":293.006,"body":"rate, and it was a single"},{"startTime":288.506,"endTime":293.006,"body":"paragraph, but it was written"},{"startTime":293.006,"endTime":294.506,"body":"by that business owner."},{"startTime":295.051,"endTime":298.501,"body":"They used our AI SEO tool"},{"startTime":295.051,"endTime":298.501,"body":"to be able to, it took"},{"startTime":298.501,"endTime":301.321,"body":"that piece of content and"},{"startTime":298.501,"endTime":301.321,"body":"just made it to where all"},{"startTime":301.321,"endTime":304.321,"body":"the, everything was there,"},{"startTime":301.321,"endTime":304.321,"body":"but it was unique content."},{"startTime":304.351,"endTime":306.511,"body":"It there was, it was a"},{"startTime":304.351,"endTime":306.511,"body":"hundred percent by them."},{"startTime":307.051,"endTime":309.361,"body":"And it falls into the"},{"startTime":307.051,"endTime":309.361,"body":"same category I say"},{"startTime":309.361,"endTime":310.411,"body":"that's working right now."},{"startTime":310.411,"endTime":314.401,"body":"Inside of SEO is you record a"},{"startTime":310.411,"endTime":314.401,"body":"video, like the conversation"},{"startTime":314.431,"endTime":317.041,"body":"you and I are having right"},{"startTime":314.431,"endTime":317.041,"body":"this second, you now can"},{"startTime":317.041,"endTime":318.151,"body":"make a blog off of that."},{"startTime":318.151,"endTime":320.161,"body":"You can make your social"},{"startTime":318.151,"endTime":320.161,"body":"media posts off of that."},{"startTime":320.491,"endTime":321.451,"body":"That is all."},{"startTime":321.796,"endTime":324.226,"body":"Real content, and it's"},{"startTime":321.796,"endTime":324.226,"body":"actually coming from that"},{"startTime":324.226,"endTime":328.276,"body":"transcript where it is"},{"startTime":324.226,"endTime":328.276,"body":"actually real true pieces."},{"startTime":328.276,"endTime":331.876,"body":"And Google's eating that up"},{"startTime":328.276,"endTime":331.876,"body":"because right now, content used"},{"startTime":331.876,"endTime":335.296,"body":"to be king as much as content"},{"startTime":331.876,"endTime":335.296,"body":"as you could possibly produce."},{"startTime":335.656,"endTime":337.336,"body":"You would sit and you"},{"startTime":335.656,"endTime":337.336,"body":"would rank inside."},{"startTime":337.336,"endTime":338.686,"body":"You'd go to an SEO firm."},{"startTime":338.686,"endTime":339.406,"body":"That's what they would do."},{"startTime":339.406,"endTime":341.446,"body":"They'd write a ton of content."},{"startTime":342.136,"endTime":348.626,"body":"And now with all the, that are"},{"startTime":342.136,"endTime":348.626,"body":"out there, 3000 word article."},{"startTime":348.676,"endTime":349.996,"body":"How many people just go do it?"},{"startTime":349.996,"endTime":351.196,"body":"They don't even fact check it."},{"startTime":351.196,"endTime":353.026,"body":"They copy the paste and"},{"startTime":351.196,"endTime":353.026,"body":"they throw it in there."},{"startTime":353.206,"endTime":354.256,"body":"It has no quality."},{"startTime":357.481,"endTime":359.641,"body":"I I do wanna go down that"},{"startTime":357.481,"endTime":359.641,"body":"direction and kind of look at"},{"startTime":359.641,"endTime":363.211,"body":"everyone's thinks the best use"},{"startTime":359.641,"endTime":363.211,"body":"of AI is generating content"},{"startTime":363.211,"endTime":365.551,"body":"from scratch, which is, it's"},{"startTime":363.211,"endTime":365.551,"body":"the thing it's the worst at."},{"startTime":365.941,"endTime":369.681,"body":"But what I'm also interested"},{"startTime":365.941,"endTime":369.681,"body":"in is when I work on a project"},{"startTime":369.681,"endTime":372.621,"body":"many years ago and we, I did"},{"startTime":369.681,"endTime":372.621,"body":"a bunch of media appearances"},{"startTime":373.101,"endTime":375.771,"body":"and I went through PR training"},{"startTime":373.101,"endTime":375.771,"body":"for like being on the radio,"},{"startTime":375.771,"endTime":377.691,"body":"being on television, what are"},{"startTime":375.771,"endTime":377.691,"body":"the things they teach you?"},{"startTime":378.396,"endTime":380.706,"body":"When you're on live radio or"},{"startTime":378.396,"endTime":380.706,"body":"when you're on prerecorded"},{"startTime":380.706,"endTime":383.436,"body":"radio, especially where they're"},{"startTime":380.706,"endTime":383.436,"body":"gonna edit it, is that when"},{"startTime":383.436,"endTime":385.716,"body":"you're giving your answer, you"},{"startTime":383.436,"endTime":385.716,"body":"slip in the name of your book."},{"startTime":386.406,"endTime":388.126,"body":"So that they can't"},{"startTime":386.406,"endTime":388.126,"body":"cut it out because you"},{"startTime":388.126,"endTime":389.056,"body":"can't wait till the end."},{"startTime":389.536,"endTime":392.986,"body":"And I'm wondering if that's"},{"startTime":389.536,"endTime":392.986,"body":"a part of the strategy now"},{"startTime":392.986,"endTime":395.146,"body":"that you know the snippet"},{"startTime":392.986,"endTime":395.146,"body":"that's gonna get snatched."},{"startTime":395.536,"endTime":398.806,"body":"So you slide in the name of"},{"startTime":395.536,"endTime":398.806,"body":"your business or something."},{"startTime":398.806,"endTime":400.966,"body":"So where people will know"},{"startTime":398.806,"endTime":400.966,"body":"where the content came from."},{"startTime":401.506,"endTime":403.966,"body":"Is that kind of one of the"},{"startTime":401.506,"endTime":403.966,"body":"things or one of the directions"},{"startTime":403.966,"endTime":406.066,"body":"you can take, knowing that"},{"startTime":403.966,"endTime":406.066,"body":"your data's gonna get like"},{"startTime":406.066,"endTime":409.096,"body":"that, you're gonna end up"},{"startTime":406.066,"endTime":409.096,"body":"in the snippet inside of not"},{"startTime":409.096,"endTime":411.166,"body":"getting shown your actual"},{"startTime":409.096,"endTime":411.166,"body":"website, but actually shown"},{"startTime":411.466,"endTime":413.866,"body":"as the list or whatever's"},{"startTime":411.466,"endTime":413.866,"body":"at the top of the search."},{"startTime":414.676,"endTime":417.086,"body":"You could, it definitely"},{"startTime":414.676,"endTime":417.086,"body":"could be inside of there."},{"startTime":417.186,"endTime":419.016,"body":"I'm gonna take that and"},{"startTime":417.186,"endTime":419.016,"body":"I'm actually gonna flip"},{"startTime":419.016,"endTime":420.246,"body":"that script a little bit."},{"startTime":420.616,"endTime":423.886,"body":"So I see a lot of my"},{"startTime":420.616,"endTime":423.886,"body":"competition out there"},{"startTime":424.306,"endTime":427.216,"body":"writing articles, and there's"},{"startTime":424.306,"endTime":427.216,"body":"something called hidden, SEO."},{"startTime":427.216,"endTime":428.686,"body":"It's all the stuff"},{"startTime":427.216,"endTime":428.686,"body":"that's behind."},{"startTime":428.686,"endTime":431.566,"body":"It's like back in the day when"},{"startTime":428.686,"endTime":431.566,"body":"we used meta keywords and they"},{"startTime":431.616,"endTime":433.386,"body":"hide content behind the CSS."},{"startTime":433.386,"endTime":435.656,"body":"It doesn't display, but the"},{"startTime":433.386,"endTime":435.656,"body":"search engine can see it."},{"startTime":436.256,"endTime":438.746,"body":"I'm seeing some of that for"},{"startTime":436.256,"endTime":438.746,"body":"this, but I'm also seeing"},{"startTime":438.776,"endTime":442.226,"body":"articles that get wrote and"},{"startTime":438.776,"endTime":442.226,"body":"they're direct competitor of"},{"startTime":442.226,"endTime":444.656,"body":"ours and they mentioned our"},{"startTime":442.226,"endTime":444.656,"body":"name as an expert and they"},{"startTime":444.656,"endTime":447.026,"body":"didn't read their content"},{"startTime":444.656,"endTime":447.026,"body":"before it went out, and it"},{"startTime":447.026,"endTime":448.496,"body":"says, simply be found on it."},{"startTime":450.776,"endTime":451.436,"body":"I'm like,"},{"startTime":453.656,"endTime":454.046,"body":"yeah."},{"startTime":455.096,"endTime":457.616,"body":"So it could go both ways"},{"startTime":455.096,"endTime":457.616,"body":"as far as that goes."},{"startTime":458.951,"endTime":460.841,"body":"Yeah, that's really interesting."},{"startTime":460.841,"endTime":465.101,"body":"So you could create your content"},{"startTime":460.841,"endTime":465.101,"body":"in a way that will get picked"},{"startTime":465.101,"endTime":468.641,"body":"up by the ais so that in six"},{"startTime":465.101,"endTime":468.641,"body":"months we push the next update."},{"startTime":468.641,"endTime":471.521,"body":"It's trained on a"},{"startTime":468.641,"endTime":471.521,"body":"bunch of your data."},{"startTime":472.301,"endTime":473.551,"body":"That's very clever."},{"startTime":473.551,"endTime":474.361,"body":"I like that a lot."},{"startTime":474.511,"endTime":476.251,"body":"I just, the"},{"startTime":476.341,"endTime":479.491,"body":"way, it's a whole new world"},{"startTime":476.341,"endTime":479.491,"body":"and we're going faster than"},{"startTime":479.491,"endTime":481.621,"body":"we've ever went since we"},{"startTime":479.491,"endTime":481.621,"body":"talked about the nineties."},{"startTime":481.921,"endTime":483.961,"body":"I've never seen it"},{"startTime":481.921,"endTime":483.961,"body":"go this fast before."},{"startTime":485.561,"endTime":485.741,"body":"Do you."},{"startTime":487.691,"endTime":489.821,"body":"Like quality is gonna"},{"startTime":487.691,"endTime":489.821,"body":"become more important"},{"startTime":489.821,"endTime":490.571,"body":"than quantity again."},{"startTime":490.571,"endTime":492.911,"body":"Are we gonna shift back in"},{"startTime":490.571,"endTime":492.911,"body":"that direction on the seesaw?"},{"startTime":494.261,"endTime":496.841,"body":"So if you're looking at content,"},{"startTime":494.261,"endTime":496.841,"body":"authority and trust, it's gonna"},{"startTime":496.841,"endTime":499.091,"body":"be, the algorithms are gonna be"},{"startTime":496.841,"endTime":499.091,"body":"looking for trust and it's gonna"},{"startTime":499.091,"endTime":502.271,"body":"be looking for authority, which"},{"startTime":499.091,"endTime":502.271,"body":"is gonna be that quality piece."},{"startTime":502.601,"endTime":505.601,"body":"It wants to see how consistent"},{"startTime":502.601,"endTime":505.601,"body":"you are on doing your posting."},{"startTime":506.021,"endTime":508.391,"body":"It wants to see if your"},{"startTime":506.021,"endTime":508.391,"body":"posting is the same."},{"startTime":508.391,"endTime":511.451,"body":"I have a, I have my prediction"},{"startTime":508.391,"endTime":511.451,"body":"on that is going to be, it's"},{"startTime":511.481,"endTime":512.861,"body":"gonna look at the quality score."},{"startTime":513.071,"endTime":516.791,"body":"It's also going to look"},{"startTime":513.071,"endTime":516.791,"body":"at, does this article match"},{"startTime":517.001,"endTime":518.291,"body":"what you wrote before?"},{"startTime":518.801,"endTime":520.541,"body":"Is it the same writing style?"},{"startTime":521.261,"endTime":523.541,"body":"Or is it writing style that"},{"startTime":521.261,"endTime":523.541,"body":"you've had before or is it"},{"startTime":523.541,"endTime":526.991,"body":"completely different off base,"},{"startTime":523.541,"endTime":526.991,"body":"because Google's gonna have"},{"startTime":526.991,"endTime":530.591,"body":"to figure out what it's going"},{"startTime":526.991,"endTime":530.591,"body":"to do with this because they"},{"startTime":530.591,"endTime":532.031,"body":"have to make money on ads."},{"startTime":532.581,"endTime":534.291,"body":"They have voice"},{"startTime":532.581,"endTime":534.291,"body":"search taking over."},{"startTime":534.341,"endTime":537.161,"body":"That's a huge new term of"},{"startTime":534.341,"endTime":537.161,"body":"voice search, registration."},{"startTime":537.161,"endTime":539.201,"body":"Then you have the AI piece"},{"startTime":537.161,"endTime":539.201,"body":"that's inside of there,"},{"startTime":539.831,"endTime":542.171,"body":"and they're not making"},{"startTime":539.831,"endTime":542.171,"body":"money on voice because"},{"startTime":542.171,"endTime":543.821,"body":"there's no ads on voice yet."},{"startTime":543.821,"endTime":546.251,"body":"I predict that there's gonna"},{"startTime":543.821,"endTime":546.251,"body":"be ads coming out on that."},{"startTime":547.376,"endTime":549.596,"body":"AI doesn't have any"},{"startTime":547.376,"endTime":549.596,"body":"ads either, so how do"},{"startTime":549.596,"endTime":550.406,"body":"you make money from it?"},{"startTime":552.016,"endTime":554.416,"body":"So many questions I wanna"},{"startTime":552.016,"endTime":554.416,"body":"ask is so many great."},{"startTime":555.646,"endTime":556.546,"body":"Trying to think."},{"startTime":557.656,"endTime":558.106,"body":"I am."},{"startTime":559.006,"endTime":559.276,"body":"Yeah."},{"startTime":559.276,"endTime":559.637,"body":"The thing that."},{"startTime":560.356,"endTime":563.956,"body":"About the consistency of"},{"startTime":560.356,"endTime":563.956,"body":"voice that really interests"},{"startTime":563.956,"endTime":565.816,"body":"me is a lot of, there's a"},{"startTime":563.956,"endTime":565.816,"body":"lot of these companies that"},{"startTime":565.816,"endTime":568.036,"body":"sell oh, we'll we will look"},{"startTime":565.816,"endTime":568.036,"body":"at your content and tell you"},{"startTime":568.036,"endTime":569.266,"body":"how much of it's AI written."},{"startTime":569.776,"endTime":571.516,"body":"And then they give you,"},{"startTime":569.776,"endTime":571.516,"body":"they say, oh is a hundred"},{"startTime":571.516,"endTime":574.036,"body":"percent ai, but we, you can"},{"startTime":571.516,"endTime":574.036,"body":"buy our software to DI it."},{"startTime":574.196,"endTime":576.296,"body":"And I, what I always"},{"startTime":574.196,"endTime":576.296,"body":"say to people is that"},{"startTime":576.686,"endTime":577.976,"body":"whatever your budget."},{"startTime":578.366,"endTime":582.086,"body":"For tricking Google's ai,"},{"startTime":578.366,"endTime":582.086,"body":"their budget for detecting"},{"startTime":582.086,"endTime":583.556,"body":"yours is significantly larger."},{"startTime":584.206,"endTime":584.661,"body":"Oh, it's huge."},{"startTime":585.466,"endTime":589.696,"body":"You're, you can't outspend"},{"startTime":585.466,"endTime":589.696,"body":"you're not gonna outspend them"},{"startTime":589.696,"endTime":593.496,"body":"on their, even though, you go"},{"startTime":589.696,"endTime":593.496,"body":"through phases where they're not"},{"startTime":593.496,"endTime":596.106,"body":"penalizing AI content and people"},{"startTime":593.496,"endTime":596.106,"body":"go, oh, I guess it's allowed."},{"startTime":596.106,"endTime":597.606,"body":"And then they do"},{"startTime":596.106,"endTime":597.606,"body":"it all in a sweep."},{"startTime":598.056,"endTime":600.306,"body":"That's because they want"},{"startTime":598.056,"endTime":600.306,"body":"everyone to find out about"},{"startTime":600.306,"endTime":602.616,"body":"a secret to all the naughty"},{"startTime":600.306,"endTime":602.616,"body":"people to get involved so they"},{"startTime":602.616,"endTime":603.516,"body":"can catch 'em all in the same,"},{"startTime":604.326,"endTime":605.856,"body":"and you throw 'em all in"},{"startTime":604.326,"endTime":605.856,"body":"the same bucket and you"},{"startTime":605.856,"endTime":606.936,"body":"push 'em off to the side."},{"startTime":607.541,"endTime":608.051,"body":"And it that was"},{"startTime":608.051,"endTime":611.061,"body":"what the update I think was"},{"startTime":608.051,"endTime":611.061,"body":"the one that really took a lot"},{"startTime":611.061,"endTime":612.231,"body":"of people out back in the day."},{"startTime":613.161,"endTime":613.521,"body":"Yeah."},{"startTime":613.881,"endTime":617.991,"body":"And exactly the darkest"},{"startTime":613.881,"endTime":617.991,"body":"memories, the dark days of"},{"startTime":618.471,"endTime":620.991,"body":"like just all these things"},{"startTime":618.471,"endTime":620.991,"body":"get swept and things that."},{"startTime":621.886,"endTime":623.356,"body":"Entire businesses disappeared."},{"startTime":623.356,"endTime":625.516,"body":"It used to be like the e"},{"startTime":623.356,"endTime":625.516,"body":"articles and then it was"},{"startTime":625.516,"endTime":627.766,"body":"eHow, and then those websites"},{"startTime":625.516,"endTime":627.766,"body":"never appear in search results"},{"startTime":627.766,"endTime":629.686,"body":"anymore, and then it was Reddit."},{"startTime":629.686,"endTime":630.406,"body":"Now it's LinkedIn."},{"startTime":630.406,"endTime":633.946,"body":"So definitely there's a lot of"},{"startTime":630.406,"endTime":633.946,"body":"these phases and I think that"},{"startTime":634.006,"endTime":638.476,"body":"the mindset of people spend so"},{"startTime":634.006,"endTime":638.476,"body":"much time learning how to cheat."},{"startTime":639.631,"endTime":639.936,"body":"The, yep."},{"startTime":640.321,"endTime":643.771,"body":"AI write the content and then"},{"startTime":640.321,"endTime":643.771,"body":"trying to do pass the AI test."},{"startTime":643.771,"endTime":647.081,"body":"And I test a lot of those"},{"startTime":643.771,"endTime":647.081,"body":"tools and they're always,"},{"startTime":647.201,"endTime":648.281,"body":"they're very suspicious."},{"startTime":648.281,"endTime":649.181,"body":"What is your algorithm?"},{"startTime":649.181,"endTime":652.631,"body":"And really all they're testing"},{"startTime":649.181,"endTime":652.631,"body":"for as far as I can tell is I."},{"startTime":652.991,"endTime":655.781,"body":"Consistency of sentence length"},{"startTime":652.991,"endTime":655.781,"body":"and consistency of complexity."},{"startTime":656.021,"endTime":657.731,"body":"So if everything is written"},{"startTime":656.021,"endTime":657.731,"body":"at an eighth grade level and"},{"startTime":657.731,"endTime":659.501,"body":"all the sentences are the"},{"startTime":657.731,"endTime":659.501,"body":"same length, they'll go ai."},{"startTime":660.251,"endTime":662.861,"body":"I think that's the only thing"},{"startTime":660.251,"endTime":662.861,"body":"that most ai, AI checkers"},{"startTime":662.861,"endTime":664.511,"body":"are testing, whereas I'm"},{"startTime":662.861,"endTime":664.511,"body":"sure Google's checker is"},{"startTime":664.511,"endTime":665.501,"body":"a lot more sophisticated."},{"startTime":665.501,"endTime":666.071,"body":"Like you said."},{"startTime":666.461,"endTime":668.201,"body":"Does this sound like the"},{"startTime":666.461,"endTime":668.201,"body":"person who was here yesterday?"},{"startTime":668.231,"endTime":670.151,"body":"Does this sound like the person"},{"startTime":668.231,"endTime":670.151,"body":"who was here a month ago?"},{"startTime":670.901,"endTime":672.041,"body":"That's very clever."},{"startTime":672.701,"endTime":672.911,"body":"And"},{"startTime":672.911,"endTime":674.921,"body":"I think it's gonna be checking"},{"startTime":672.911,"endTime":674.921,"body":"that because if we look at"},{"startTime":674.921,"endTime":677.321,"body":"the different AI checkers"},{"startTime":674.921,"endTime":677.321,"body":"out there, let's pick on"},{"startTime":677.321,"endTime":678.641,"body":"Grammarly for a second."},{"startTime":679.031,"endTime":680.711,"body":"So my business partner inside."},{"startTime":681.221,"endTime":687.501,"body":"Dean Kaler, he's 65 years old"},{"startTime":681.221,"endTime":687.501,"body":"and he's our perfect test person"},{"startTime":687.501,"endTime":688.971,"body":"of a small business owner."},{"startTime":688.971,"endTime":692.091,"body":"And the whole, his"},{"startTime":688.971,"endTime":692.091,"body":"whole background in"},{"startTime":692.091,"endTime":694.641,"body":"engineering is just amazing"},{"startTime":692.091,"endTime":694.641,"body":"when it comes to it."},{"startTime":694.831,"endTime":696.781,"body":"He wrote a piece of content"},{"startTime":694.831,"endTime":696.781,"body":"the other day, wrote an"},{"startTime":696.781,"endTime":700.411,"body":"actual thing, sat down"},{"startTime":696.781,"endTime":700.411,"body":"key hands on keyboard,"},{"startTime":700.411,"endTime":702.811,"body":"and wrote out this whole"},{"startTime":700.411,"endTime":702.811,"body":"entire piece inside a word,"},{"startTime":703.021,"endTime":704.161,"body":"pasted it inside a grammar."},{"startTime":704.401,"endTime":706.381,"body":"It said it was 72% AI written."},{"startTime":709.006,"endTime":711.136,"body":"I saw that happen with the"},{"startTime":709.006,"endTime":711.136,"body":"Declaration of Independence"},{"startTime":711.136,"endTime":713.926,"body":"last week where it got"},{"startTime":711.136,"endTime":713.926,"body":"like 91% written by ai"},{"startTime":713.926,"endTime":714.706,"body":"and I can understand why."},{"startTime":714.736,"endTime":717.316,"body":"'cause no one says the and"},{"startTime":714.736,"endTime":717.316,"body":"Thou anymore, so it's written"},{"startTime":717.316,"endTime":719.986,"body":"in old English, but that"},{"startTime":717.316,"endTime":719.986,"body":"it's funny that it didn't"},{"startTime":719.986,"endTime":721.426,"body":"recognize it, the Constitution."},{"startTime":721.876,"endTime":725.326,"body":"So for the other"},{"startTime":721.876,"endTime":725.326,"body":"direction, I wanna"},{"startTime":725.326,"endTime":727.606,"body":"it's been used so many times,"},{"startTime":725.326,"endTime":727.606,"body":"so it's a reference point."},{"startTime":729.406,"endTime":732.346,"body":"So for kind of the idea"},{"startTime":729.406,"endTime":732.346,"body":"like what is the right"},{"startTime":732.346,"endTime":733.966,"body":"path to content generation?"},{"startTime":733.966,"endTime":737.086,"body":"Is like writing your"},{"startTime":733.966,"endTime":737.086,"body":"content using AI a"},{"startTime":737.086,"endTime":738.166,"body":"good choice right now?"},{"startTime":738.166,"endTime":739.996,"body":"Or is it something that"},{"startTime":738.166,"endTime":739.996,"body":"will work for a little while"},{"startTime":739.996,"endTime":742.206,"body":"and then have a big get?"},{"startTime":742.206,"endTime":743.886,"body":"You're gonna get hit with"},{"startTime":742.206,"endTime":743.886,"body":"the next Google update?"},{"startTime":743.886,"endTime":743.946,"body":"I."},{"startTime":745.566,"endTime":748.446,"body":"I think that you"},{"startTime":745.566,"endTime":748.446,"body":"have to train A GPT."},{"startTime":748.476,"endTime":751.566,"body":"So if you're, if we're using"},{"startTime":748.476,"endTime":751.566,"body":"focusing on chat GPT for"},{"startTime":751.566,"endTime":754.606,"body":"writing content you can do"},{"startTime":751.566,"endTime":754.606,"body":"this in Gemini as well, but"},{"startTime":754.936,"endTime":758.116,"body":"you can create a custom GPT,"},{"startTime":754.936,"endTime":758.116,"body":"you can put all of your own"},{"startTime":758.116,"endTime":759.706,"body":"content in there that you wrote."},{"startTime":760.051,"endTime":762.361,"body":"And that you took time"},{"startTime":760.051,"endTime":762.361,"body":"for, you could put your"},{"startTime":762.361,"endTime":764.131,"body":"video transcripts in there."},{"startTime":764.401,"endTime":766.771,"body":"You can start stacking"},{"startTime":764.401,"endTime":766.771,"body":"all that stuff up so it"},{"startTime":766.771,"endTime":770.251,"body":"knows you, and I think that"},{"startTime":766.771,"endTime":770.251,"body":"is gonna be more unique."},{"startTime":770.551,"endTime":772.561,"body":"And then for you to"},{"startTime":770.551,"endTime":772.561,"body":"actually not just take"},{"startTime":772.561,"endTime":773.791,"body":"the first version that."},{"startTime":774.211,"endTime":777.331,"body":"Content comes out, I think you"},{"startTime":774.211,"endTime":777.331,"body":"can use it and massage it where"},{"startTime":777.331,"endTime":780.191,"body":"it's good, where, I don't like"},{"startTime":777.331,"endTime":780.191,"body":"this idea, but you're actually"},{"startTime":780.191,"endTime":783.461,"body":"using it as an editor and"},{"startTime":780.191,"endTime":783.461,"body":"you're going back and forth."},{"startTime":783.931,"endTime":787.051,"body":"I think con, I think AI can"},{"startTime":783.931,"endTime":787.051,"body":"get it 80% there and then"},{"startTime":787.051,"endTime":789.781,"body":"with a nice long conversation"},{"startTime":787.051,"endTime":789.781,"body":"with that content, it could be"},{"startTime":789.781,"endTime":792.991,"body":"massaged out and become a good"},{"startTime":789.781,"endTime":792.991,"body":"piece of content that would"},{"startTime":792.991,"endTime":795.091,"body":"not be necessarily AI driven."},{"startTime":795.631,"endTime":798.001,"body":"But just taking it and"},{"startTime":795.631,"endTime":798.001,"body":"saying, Hey, write me a."},{"startTime":798.991,"endTime":802.921,"body":"1500 word article on this topic"},{"startTime":798.991,"endTime":802.921,"body":"and copy paste, that's gonna"},{"startTime":802.921,"endTime":805.561,"body":"be something that's gonna get"},{"startTime":802.921,"endTime":805.561,"body":"you kicked off and banned."},{"startTime":805.981,"endTime":808.141,"body":"And I predict they're gonna"},{"startTime":805.981,"endTime":808.141,"body":"start doing that probably"},{"startTime":808.561,"endTime":812.821,"body":"mid next year, if not sooner,"},{"startTime":808.561,"endTime":812.821,"body":"because there's just too"},{"startTime":812.821,"endTime":813.931,"body":"much content going out."},{"startTime":813.931,"endTime":814.411,"body":"They don't know."},{"startTime":814.411,"endTime":816.182,"body":"Their algorithm is so"},{"startTime":814.411,"endTime":816.182,"body":"confused at this point."},{"startTime":817.171,"endTime":817.231,"body":"The"},{"startTime":818.251,"endTime":821.071,"body":"problem is that people"},{"startTime":818.251,"endTime":821.071,"body":"are always tempted"},{"startTime":821.071,"endTime":822.151,"body":"when cheating is easy."},{"startTime":822.961,"endTime":823.681,"body":"The temptation is."},{"startTime":824.566,"endTime":829.516,"body":"And that's the biggest mistake"},{"startTime":824.566,"endTime":829.516,"body":"I see people make is releasing"},{"startTime":829.516,"endTime":831.136,"body":"content they haven't read."},{"startTime":831.636,"endTime":834.696,"body":"That's the number one mistake"},{"startTime":831.636,"endTime":834.696,"body":"people make in every area is"},{"startTime":834.696,"endTime":839.016,"body":"I'm like, don't send an email,"},{"startTime":834.696,"endTime":839.016,"body":"don't publish a blog post."},{"startTime":839.016,"endTime":841.566,"body":"Don't post a comment on social"},{"startTime":839.016,"endTime":841.566,"body":"media that you haven't read."},{"startTime":841.986,"endTime":844.866,"body":"There's such a temptation"},{"startTime":841.986,"endTime":844.866,"body":"to, it's probably fine."},{"startTime":846.066,"endTime":848.766,"body":"And that's when it"},{"startTime":846.066,"endTime":848.766,"body":"always goes bad."},{"startTime":848.796,"endTime":850.206,"body":"Maybe it doesn't"},{"startTime":848.796,"endTime":850.206,"body":"happen the first time."},{"startTime":850.206,"endTime":853.476,"body":"It takes a couple of times, but"},{"startTime":850.206,"endTime":853.476,"body":"as you stop paying attention, I."},{"startTime":853.986,"endTime":857.891,"body":"Then more and more it drips"},{"startTime":853.986,"endTime":857.891,"body":"more and more, and I think"},{"startTime":857.891,"endTime":859.961,"body":"that it's just so easy."},{"startTime":859.961,"endTime":863.171,"body":"What everyone wants is you"},{"startTime":859.961,"endTime":863.171,"body":"push one button and it just"},{"startTime":863.171,"endTime":865.721,"body":"writes the perfect content,"},{"startTime":863.171,"endTime":865.721,"body":"publishes it for you formats."},{"startTime":865.721,"endTime":868.421,"body":"It adds perfect images and"},{"startTime":865.721,"endTime":868.421,"body":"makes you a bunch of money."},{"startTime":868.751,"endTime":869.801,"body":"The problem is the."},{"startTime":870.926,"endTime":874.136,"body":"If you can push that button,"},{"startTime":870.926,"endTime":874.136,"body":"anyone can push that button."},{"startTime":874.141,"endTime":874.676,"body":"Anybody can do it."},{"startTime":874.766,"endTime":875.306,"body":"Commodity."},{"startTime":876.026,"endTime":878.626,"body":"That's the important"},{"startTime":876.026,"endTime":878.626,"body":"lesson is that if it's"},{"startTime":878.626,"endTime":879.826,"body":"easy, anyone can do it."},{"startTime":879.826,"endTime":881.986,"body":"And that means it's not special"},{"startTime":879.826,"endTime":881.986,"body":"and not valuable anymore."},{"startTime":881.986,"endTime":882.136,"body":"Correct."},{"startTime":882.526,"endTime":885.556,"body":"So there has to be something"},{"startTime":882.526,"endTime":885.556,"body":"in your business that's hard."},{"startTime":886.576,"endTime":887.746,"body":"Or your business won't last."},{"startTime":887.746,"endTime":890.896,"body":"If everything's easy, then"},{"startTime":887.746,"endTime":890.896,"body":"there's no like challenge"},{"startTime":890.896,"endTime":891.946,"body":"for someone to replicate you."},{"startTime":891.946,"endTime":893.596,"body":"There's nothing keeping"},{"startTime":891.946,"endTime":893.596,"body":"anyone else from taking"},{"startTime":893.596,"endTime":894.316,"body":"your market share."},{"startTime":894.886,"endTime":898.926,"body":"And the desire for super"},{"startTime":894.886,"endTime":898.926,"body":"easiness is leading this race"},{"startTime":898.926,"endTime":900.126,"body":"to the bottom with content."},{"startTime":900.786,"endTime":905.376,"body":"And one other idea I wanted"},{"startTime":900.786,"endTime":905.376,"body":"to ask you about is that"},{"startTime":905.376,"endTime":909.126,"body":"a lot of, there's so much"},{"startTime":905.376,"endTime":909.126,"body":"content now on the internet"},{"startTime":909.126,"endTime":911.646,"body":"that's been written by chat,"},{"startTime":909.126,"endTime":911.646,"body":"GPT, so many blog posts,"},{"startTime":911.646,"endTime":912.846,"body":"so many social media posts."},{"startTime":913.461,"endTime":916.521,"body":"When they run the next"},{"startTime":913.461,"endTime":916.521,"body":"cycle of training chat, GBT"},{"startTime":916.521,"endTime":918.951,"body":"five or strawberry or six"},{"startTime":916.521,"endTime":918.951,"body":"or whatever they call it,"},{"startTime":919.761,"endTime":923.631,"body":"it's gonna be trained on"},{"startTime":919.761,"endTime":923.631,"body":"tons of stuff that it wrote."},{"startTime":924.951,"endTime":927.651,"body":"And I feel like I."},{"startTime":928.026,"endTime":930.246,"body":"What's gonna happen is that"},{"startTime":928.026,"endTime":930.246,"body":"as no one writes original"},{"startTime":930.246,"endTime":932.826,"body":"content, then AI can't get,"},{"startTime":930.246,"endTime":932.826,"body":"it's gonna keep training"},{"startTime":932.826,"endTime":936.636,"body":"on itself, which means it's"},{"startTime":932.826,"endTime":936.636,"body":"gonna get dumber or go insane."},{"startTime":936.876,"endTime":938.676,"body":"'cause that's what happens"},{"startTime":936.876,"endTime":938.676,"body":"when you think the same"},{"startTime":938.676,"endTime":939.426,"body":"thought over and over."},{"startTime":939.426,"endTime":940.386,"body":"You get faster and faster."},{"startTime":940.386,"endTime":942.216,"body":"That's not good"},{"startTime":940.386,"endTime":942.216,"body":"that's really bad."},{"startTime":942.276,"endTime":942.426,"body":"Hey,"},{"startTime":943.116,"endTime":943.656,"body":"it's not good"},{"startTime":943.656,"endTime":944.166,"body":"at all."},{"startTime":944.766,"endTime":947.676,"body":"Now the que the question"},{"startTime":944.766,"endTime":947.676,"body":"comes down to that statement"},{"startTime":947.946,"endTime":950.856,"body":"is, does chat GPT have"},{"startTime":947.946,"endTime":950.856,"body":"something in it that it knows"},{"startTime":950.856,"endTime":951.756,"body":"everything it already wrote?"},{"startTime":957.396,"endTime":959.196,"body":"And if it does, then that"},{"startTime":959.196,"endTime":960.666,"body":"means Google knows"},{"startTime":959.196,"endTime":960.666,"body":"the same secret."},{"startTime":960.696,"endTime":965.586,"body":"'cause I, one thing I do"},{"startTime":960.696,"endTime":965.586,"body":"know is that chat, GPT uses"},{"startTime":965.686,"endTime":967.876,"body":"like fingerprint words,"},{"startTime":965.686,"endTime":967.876,"body":"maybe that's not the right"},{"startTime":967.876,"endTime":969.316,"body":"word, but ways to reveal."},{"startTime":969.646,"endTime":974.416,"body":"So for example, I always get the"},{"startTime":969.646,"endTime":974.416,"body":"word landscape all the time, and"},{"startTime":974.416,"endTime":976.486,"body":"I always get the word pondering."},{"startTime":976.666,"endTime":979.816,"body":"Two words I would never use"},{"startTime":976.666,"endTime":979.816,"body":"other than to describe them."},{"startTime":980.356,"endTime":982.936,"body":"The people I know don't get,"},{"startTime":980.356,"endTime":982.936,"body":"they never get landscape."},{"startTime":982.936,"endTime":983.806,"body":"They get realm."},{"startTime":985.126,"endTime":987.886,"body":"And I, so they get these"},{"startTime":985.126,"endTime":987.886,"body":"different words that kind of"},{"startTime":988.066,"endTime":991.006,"body":"mark fingerprint them every"},{"startTime":988.066,"endTime":991.006,"body":"printer does something when it's"},{"startTime":991.006,"endTime":993.856,"body":"printing something out to let,"},{"startTime":991.006,"endTime":993.856,"body":"to reveal what printer this was."},{"startTime":994.246,"endTime":997.126,"body":"So I do think you're right"},{"startTime":994.246,"endTime":997.126,"body":"that if you, the content,"},{"startTime":997.126,"endTime":999.196,"body":"there's something in"},{"startTime":997.126,"endTime":999.196,"body":"there that gives it up."},{"startTime":999.736,"endTime":1002.256,"body":"It's usually a weird"},{"startTime":999.736,"endTime":1002.256,"body":"word or a weird phrase."},{"startTime":1002.306,"endTime":1005.861,"body":"I got an email from a top"},{"startTime":1002.306,"endTime":1005.861,"body":"10 university the other day"},{"startTime":1005.861,"endTime":1008.801,"body":"that started off with in the"},{"startTime":1005.861,"endTime":1008.801,"body":"ever-changing digital age."},{"startTime":1008.801,"endTime":1009.611,"body":"And I was like, wait a minute."},{"startTime":1010.616,"endTime":1014.246,"body":"You didn't even use a good"},{"startTime":1010.616,"endTime":1014.246,"body":"prompt, so it's like all the"},{"startTime":1014.246,"endTime":1017.006,"body":"time, whenever I hear digital"},{"startTime":1014.246,"endTime":1017.006,"body":"age or digital landscape, or"},{"startTime":1017.006,"endTime":1021.326,"body":"ever changing every, almost"},{"startTime":1017.006,"endTime":1021.326,"body":"everything written by ChatGPT"},{"startTime":1021.326,"endTime":1022.916,"body":"starts with that type of phrase."},{"startTime":1022.916,"endTime":1022.976,"body":"I."},{"startTime":1024.116,"endTime":1026.066,"body":"Or it loves the it's,"},{"startTime":1024.116,"endTime":1026.066,"body":"you might think it's"},{"startTime":1026.066,"endTime":1027.176,"body":"A, but it's actually B."},{"startTime":1027.176,"endTime":1029.366,"body":"That's the other phrase that"},{"startTime":1027.176,"endTime":1029.366,"body":"loves to use, that I recognize"},{"startTime":1029.366,"endTime":1030.146,"body":"'cause they use it a lot."},{"startTime":1030.506,"endTime":1035.276,"body":"So if I can catch it, certainly"},{"startTime":1030.506,"endTime":1035.276,"body":"an AI detector that's made by"},{"startTime":1035.276,"endTime":1036.416,"body":"a big company can catch it."},{"startTime":1036.416,"endTime":1042.356,"body":"So this cycle of content,"},{"startTime":1036.416,"endTime":1042.356,"body":"and one thing that was"},{"startTime":1042.626,"endTime":1044.666,"body":"real interesting to me,"},{"startTime":1042.626,"endTime":1044.666,"body":"someone recently thought"},{"startTime":1044.996,"endTime":1047.156,"body":"when I said I host an AI"},{"startTime":1044.996,"endTime":1047.156,"body":"podcast, they thought."},{"startTime":1048.176,"endTime":1050.486,"body":"It was like a podcast that"},{"startTime":1048.176,"endTime":1050.486,"body":"was an AI host that I like"},{"startTime":1050.486,"endTime":1052.646,"body":"managed that it was, I was"},{"startTime":1050.486,"endTime":1052.646,"body":"like, no, it's a human podcast."},{"startTime":1052.646,"endTime":1053.366,"body":"We talk about ai."},{"startTime":1053.756,"endTime":1054.746,"body":"It's a very different idea."},{"startTime":1054.746,"endTime":1058.876,"body":"And it's who, if all of the"},{"startTime":1054.746,"endTime":1058.876,"body":"content is written by AI and"},{"startTime":1058.876,"endTime":1061.396,"body":"all of the comments are written"},{"startTime":1058.876,"endTime":1061.396,"body":"by ai, then what's the point?"},{"startTime":1061.396,"endTime":1062.926,"body":"There's, you're no longer"},{"startTime":1061.396,"endTime":1062.926,"body":"getting the benefit."},{"startTime":1062.926,"endTime":1066.226,"body":"And a lot of companies in"},{"startTime":1062.926,"endTime":1066.226,"body":"smaller companies, even big"},{"startTime":1066.226,"endTime":1067.876,"body":"companies, always surprise me"},{"startTime":1066.226,"endTime":1067.876,"body":"when big companies are doing"},{"startTime":1067.876,"endTime":1071.356,"body":"this, are writing all their"},{"startTime":1067.876,"endTime":1071.356,"body":"articles by ai and then their,"},{"startTime":1071.386,"endTime":1073.936,"body":"they want their social media"},{"startTime":1071.386,"endTime":1073.936,"body":"and their comments are written"},{"startTime":1073.936,"endTime":1075.466,"body":"by ai, but then you have no."},{"startTime":1076.351,"endTime":1080.191,"body":"Interaction because your"},{"startTime":1076.351,"endTime":1080.191,"body":"audience is telling important"},{"startTime":1080.641,"endTime":1085.591,"body":"and you some that human"},{"startTime":1080.641,"endTime":1085.591,"body":"touch, I think now is an"},{"startTime":1085.591,"endTime":1090.841,"body":"opportunity for smaller"},{"startTime":1085.591,"endTime":1090.841,"body":"companies to shine because you."},{"startTime":1091.771,"endTime":1092.611,"body":"Can have more trust."},{"startTime":1092.611,"endTime":1094.531,"body":"Like with the thing with Sports"},{"startTime":1092.611,"endTime":1094.531,"body":"Illustrated last year, right?"},{"startTime":1094.531,"endTime":1096.301,"body":"Where everything was AI"},{"startTime":1094.531,"endTime":1096.301,"body":"generated and they were making"},{"startTime":1096.301,"endTime":1098.281,"body":"up fake names, and then they"},{"startTime":1096.301,"endTime":1098.281,"body":"got caught because I think"},{"startTime":1098.281,"endTime":1101.161,"body":"they made a fake volleyball"},{"startTime":1098.281,"endTime":1101.161,"body":"rule, which is somebody goes,"},{"startTime":1101.371,"endTime":1102.481,"body":"that's not a rule in volleyball."},{"startTime":1102.481,"endTime":1104.281,"body":"And that led to the whole"},{"startTime":1102.481,"endTime":1104.281,"body":"thing where they go, they"},{"startTime":1104.281,"endTime":1108.331,"body":"had fake profiles with fake"},{"startTime":1104.281,"endTime":1108.331,"body":"bios, they went too far that."},{"startTime":1109.816,"endTime":1112.156,"body":"Is exactly the mistake"},{"startTime":1109.816,"endTime":1112.156,"body":"that these big corporations"},{"startTime":1112.156,"endTime":1113.476,"body":"make 'cause they look"},{"startTime":1112.156,"endTime":1113.476,"body":"at things at scale."},{"startTime":1113.476,"endTime":1116.656,"body":"So I see it as an opportunity,"},{"startTime":1113.476,"endTime":1116.656,"body":"like when I look for a product"},{"startTime":1116.656,"endTime":1119.536,"body":"review, I always look for"},{"startTime":1116.656,"endTime":1119.536,"body":"a video with where there's"},{"startTime":1119.536,"endTime":1121.936,"body":"not enough views that it's"},{"startTime":1119.536,"endTime":1121.936,"body":"worth paying the person off."},{"startTime":1122.206,"endTime":1123.886,"body":"Like I want the guy"},{"startTime":1122.206,"endTime":1123.886,"body":"who's got 2000 views."},{"startTime":1123.886,"endTime":1124.096,"body":"I'm like,"},{"startTime":1124.426,"endTime":1124.696,"body":"bothered."},{"startTime":1124.696,"endTime":1124.936,"body":"Exactly."},{"startTime":1125.476,"endTime":1126.346,"body":"Bothered to bribe this dude."},{"startTime":1126.346,"endTime":1128.326,"body":"He's gonna give a"},{"startTime":1126.346,"endTime":1128.326,"body":"real opinion and that."},{"startTime":1128.671,"endTime":1131.101,"body":"I think that we're, that's"},{"startTime":1128.671,"endTime":1131.101,"body":"what I think might be really"},{"startTime":1131.101,"endTime":1135.061,"body":"cool right now is that we"},{"startTime":1131.101,"endTime":1135.061,"body":"see a fracturing of these"},{"startTime":1135.061,"endTime":1138.271,"body":"monoliths that we see more"},{"startTime":1135.061,"endTime":1138.271,"body":"people with smaller companies"},{"startTime":1138.271,"endTime":1140.431,"body":"and smaller brands have an"},{"startTime":1138.271,"endTime":1140.431,"body":"opportunity to stand out."},{"startTime":1140.431,"endTime":1142.471,"body":"And then the only brand, the"},{"startTime":1140.431,"endTime":1142.471,"body":"bigger brands that last will"},{"startTime":1142.471,"endTime":1145.291,"body":"be the ones that don't shortcut"},{"startTime":1142.471,"endTime":1145.291,"body":"it because they don't need to."},{"startTime":1145.341,"endTime":1148.341,"body":"Illustrator did that with"},{"startTime":1145.341,"endTime":1148.341,"body":"the volleyball piece and that"},{"startTime":1148.341,"endTime":1149.751,"body":"piece was absolutely horrible."},{"startTime":1150.711,"endTime":1153.021,"body":"And that's because they didn't"},{"startTime":1150.711,"endTime":1153.021,"body":"bring that human touch into it."},{"startTime":1154.551,"endTime":1156.441,"body":"And when you don't bring"},{"startTime":1154.551,"endTime":1156.441,"body":"human touch into the side"},{"startTime":1156.441,"endTime":1159.441,"body":"of ai, you're gonna sound"},{"startTime":1156.441,"endTime":1159.441,"body":"like everybody else."},{"startTime":1159.801,"endTime":1160.761,"body":"And I think you're right."},{"startTime":1160.791,"endTime":1164.061,"body":"Having that small business"},{"startTime":1160.791,"endTime":1164.061,"body":"person being able to be able"},{"startTime":1164.061,"endTime":1166.571,"body":"to do it, that's an entire"},{"startTime":1164.061,"endTime":1166.571,"body":"point , is bringing that"},{"startTime":1166.571,"endTime":1169.781,"body":"small person into being able"},{"startTime":1166.571,"endTime":1169.781,"body":"to compete with the big boys,"},{"startTime":1169.781,"endTime":1171.486,"body":"being able to work inside there."},{"startTime":1171.881,"endTime":1174.161,"body":"That's why when we"},{"startTime":1171.881,"endTime":1174.161,"body":"do our AI piece."},{"startTime":1174.371,"endTime":1176.591,"body":"There's a human behind"},{"startTime":1174.371,"endTime":1176.591,"body":"each of those touches."},{"startTime":1177.191,"endTime":1181.061,"body":"So like when we do our ai, SEO,"},{"startTime":1177.191,"endTime":1181.061,"body":"you have an SEO expert, which is"},{"startTime":1181.061,"endTime":1184.511,"body":"a marketing coach behind that,"},{"startTime":1181.061,"endTime":1184.511,"body":"making those final decisions."},{"startTime":1184.931,"endTime":1188.831,"body":"Because just because the AI"},{"startTime":1184.931,"endTime":1188.831,"body":"thinks it's good, doesn't always"},{"startTime":1188.831,"endTime":1190.001,"body":"mean it's good thing to do."},{"startTime":1191.981,"endTime":1194.081,"body":"One of the, if you don't have,"},{"startTime":1191.981,"endTime":1194.081,"body":"it's gonna be a very, it's"},{"startTime":1194.081,"endTime":1196.091,"body":"gonna be a very cumbersome"},{"startTime":1194.081,"endTime":1196.091,"body":"piece, and it's gonna come"},{"startTime":1196.091,"endTime":1197.231,"body":"back and kick your butt."},{"startTime":1199.391,"endTime":1203.441,"body":"One of the big temptations right"},{"startTime":1199.391,"endTime":1203.441,"body":"now is for people to do things"},{"startTime":1203.441,"endTime":1204.731,"body":"they've never done before."},{"startTime":1204.731,"endTime":1206.561,"body":"So they've never made an"},{"startTime":1204.731,"endTime":1206.561,"body":"AI video, they've never"},{"startTime":1206.561,"endTime":1207.311,"body":"made a video before."},{"startTime":1207.311,"endTime":1208.361,"body":"Now they wanna make AI videos."},{"startTime":1208.361,"endTime":1210.041,"body":"They remember a podcast before."},{"startTime":1210.041,"endTime":1211.931,"body":"Now they want an AI"},{"startTime":1210.041,"endTime":1211.931,"body":"pod generated podcast."},{"startTime":1211.961,"endTime":1214.961,"body":"And the problem with that."},{"startTime":1216.356,"endTime":1219.566,"body":"Is that you, if you've never"},{"startTime":1216.356,"endTime":1219.566,"body":"done it before, you don't know"},{"startTime":1219.566,"endTime":1220.376,"body":"what's good or bad, right?"},{"startTime":1220.796,"endTime":1223.376,"body":"So you don't have the ability,"},{"startTime":1220.796,"endTime":1223.376,"body":"if you've never written a"},{"startTime":1223.376,"endTime":1226.406,"body":"good blog post or had a video"},{"startTime":1223.376,"endTime":1226.406,"body":"go viral, then you don't"},{"startTime":1226.406,"endTime":1227.966,"body":"have that ability to error."},{"startTime":1227.966,"endTime":1228.296,"body":"Correct."},{"startTime":1228.296,"endTime":1231.566,"body":"It's the same way that if you"},{"startTime":1228.296,"endTime":1231.566,"body":"hire someone and they tell"},{"startTime":1231.566,"endTime":1234.566,"body":"you don't know if they're slow"},{"startTime":1231.566,"endTime":1234.566,"body":"rolling you, they go, oh, to"},{"startTime":1234.566,"endTime":1235.766,"body":"edit a video takes six weeks."},{"startTime":1235.766,"endTime":1237.866,"body":"You don't know if"},{"startTime":1235.766,"endTime":1237.866,"body":"that's true or not."},{"startTime":1237.866,"endTime":1240.326,"body":"If you've never added a"},{"startTime":1237.866,"endTime":1240.326,"body":"video, you can unfortunately."},{"startTime":1240.681,"endTime":1241.491,"body":"Get taken for a ride."},{"startTime":1241.491,"endTime":1243.801,"body":"Like when you hire someone to"},{"startTime":1241.491,"endTime":1243.801,"body":"do something on your house."},{"startTime":1244.041,"endTime":1245.511,"body":"If you don't know,"},{"startTime":1244.041,"endTime":1245.511,"body":"then you don't know."},{"startTime":1245.871,"endTime":1248.241,"body":"Like every time I take my,"},{"startTime":1245.871,"endTime":1248.241,"body":"exactly, every time I took my"},{"startTime":1248.241,"endTime":1250.731,"body":"car in, when I owned a car,"},{"startTime":1248.241,"endTime":1250.731,"body":"they would always tell me"},{"startTime":1250.731,"endTime":1252.441,"body":"that they need to repair stuff"},{"startTime":1250.731,"endTime":1252.441,"body":"and then I would Google it."},{"startTime":1252.441,"endTime":1252.741,"body":"I'd go that."},{"startTime":1253.686,"endTime":1254.736,"body":"That part doesn't exist."},{"startTime":1255.096,"endTime":1257.316,"body":"Stop offering to repair"},{"startTime":1255.096,"endTime":1257.316,"body":"things that don't even exist."},{"startTime":1257.686,"endTime":1258.736,"body":"Stop rust proofing me."},{"startTime":1258.736,"endTime":1260.746,"body":"So it's that."},{"startTime":1260.746,"endTime":1263.236,"body":"My wife has the best, my wife"},{"startTime":1260.746,"endTime":1263.236,"body":"has the best story on that."},{"startTime":1263.716,"endTime":1266.176,"body":"She took her four runner in"},{"startTime":1263.716,"endTime":1266.176,"body":"and they said we topped off"},{"startTime":1266.176,"endTime":1267.886,"body":"the windshield wiper fluid."},{"startTime":1267.886,"endTime":1268.786,"body":"And she goes where did it go?"},{"startTime":1268.786,"endTime":1269.716,"body":"Go on your floor."},{"startTime":1270.586,"endTime":1274.576,"body":"And they guy looked at her"},{"startTime":1270.586,"endTime":1274.576,"body":"and she goes, this was back"},{"startTime":1274.576,"endTime":1276.616,"body":"in the nineties when she,"},{"startTime":1274.576,"endTime":1276.616,"body":"or probably nineties or"},{"startTime":1276.616,"endTime":1279.286,"body":"two thousands, she had, she"},{"startTime":1276.616,"endTime":1279.286,"body":"first got her license and the"},{"startTime":1279.286,"endTime":1280.156,"body":"guy goes what do you mean?"},{"startTime":1280.156,"endTime":1282.316,"body":"She goes, it doesn't have"},{"startTime":1280.156,"endTime":1282.316,"body":"a reservoir for windshield"},{"startTime":1282.316,"endTime":1284.176,"body":"wiper fluid that got"},{"startTime":1282.316,"endTime":1284.176,"body":"destroyed years ago."},{"startTime":1286.411,"endTime":1286.591,"body":"So"},{"startTime":1286.591,"endTime":1287.281,"body":"how'd you do that?"},{"startTime":1288.511,"endTime":1290.251,"body":"And exactly."},{"startTime":1290.251,"endTime":1294.151,"body":"So this temptation"},{"startTime":1290.251,"endTime":1294.151,"body":"to right do things."},{"startTime":1294.151,"endTime":1296.011,"body":"You go, oh, now I've got"},{"startTime":1294.151,"endTime":1296.011,"body":"all these superpowers."},{"startTime":1296.011,"endTime":1299.521,"body":"Now I can make videos and edit"},{"startTime":1296.011,"endTime":1299.521,"body":"videos and write viral scripts."},{"startTime":1299.521,"endTime":1304.141,"body":"And the one thing I know"},{"startTime":1299.521,"endTime":1304.141,"body":"I can, if I watch an AI"},{"startTime":1304.141,"endTime":1306.991,"body":"generated video, I can tell"},{"startTime":1304.141,"endTime":1306.991,"body":"right away if it's someone"},{"startTime":1306.991,"endTime":1307.771,"body":"who's made videos before."},{"startTime":1307.771,"endTime":1309.871,"body":"I follow one guy who's been"},{"startTime":1307.771,"endTime":1309.871,"body":"a film producer for 20 years."},{"startTime":1309.871,"endTime":1311.131,"body":"He's made tons of short films."},{"startTime":1311.491,"endTime":1313.021,"body":"His AI videos are amazing."},{"startTime":1313.531,"endTime":1318.271,"body":"Everyone else's are terrible,"},{"startTime":1313.531,"endTime":1318.271,"body":"and there's such, even though"},{"startTime":1318.271,"endTime":1323.701,"body":"you can do more than you could"},{"startTime":1318.271,"endTime":1323.701,"body":"do before, if you can't detect"},{"startTime":1324.571,"endTime":1326.761,"body":"because you haven't done the"},{"startTime":1324.571,"endTime":1326.761,"body":"greatness, you can't tell if"},{"startTime":1326.761,"endTime":1329.071,"body":"what the AI's created is not"},{"startTime":1326.761,"endTime":1329.071,"body":"good, and so you'll publish it."},{"startTime":1329.716,"endTime":1330.586,"body":"Thinking, this is great."},{"startTime":1330.586,"endTime":1332.256,"body":"This is, but you"},{"startTime":1330.586,"endTime":1332.256,"body":"don't know because you"},{"startTime":1332.256,"endTime":1333.216,"body":"haven't done it before."},{"startTime":1333.606,"endTime":1336.756,"body":"And I think that's where"},{"startTime":1333.606,"endTime":1336.756,"body":"we're seeing with content"},{"startTime":1336.756,"endTime":1339.096,"body":"generation, with video, with"},{"startTime":1336.756,"endTime":1339.096,"body":"all these different things."},{"startTime":1339.096,"endTime":1339.936,"body":"It's exciting."},{"startTime":1340.506,"endTime":1343.116,"body":"But if you can't tell if it's"},{"startTime":1340.506,"endTime":1343.116,"body":"done a good or bad job, you're"},{"startTime":1343.116,"endTime":1345.036,"body":"in a very precarious position."},{"startTime":1345.696,"endTime":1345.726,"body":"I."},{"startTime":1346.416,"endTime":1346.956,"body":"You are."},{"startTime":1347.266,"endTime":1350.146,"body":"I did some testing on some"},{"startTime":1347.266,"endTime":1350.146,"body":"AI videos and being able to"},{"startTime":1350.146,"endTime":1353.626,"body":"produce massive amounts of"},{"startTime":1350.146,"endTime":1353.626,"body":"content with myself and taking"},{"startTime":1353.626,"endTime":1355.396,"body":"and doing that AI clone piece."},{"startTime":1355.756,"endTime":1357.886,"body":"And my problem with it"},{"startTime":1355.756,"endTime":1357.886,"body":"is I did a bunch of them."},{"startTime":1358.156,"endTime":1362.986,"body":"I'd say it's probably 93"},{"startTime":1358.156,"endTime":1362.986,"body":"to 95% there, but it's"},{"startTime":1362.986,"endTime":1364.396,"body":"missing the soul of."},{"startTime":1365.101,"endTime":1366.361,"body":"The realness that's there."},{"startTime":1366.811,"endTime":1369.391,"body":"It's kinda like my team likes"},{"startTime":1366.811,"endTime":1369.391,"body":"to always take out the ums"},{"startTime":1369.391,"endTime":1371.761,"body":"and the ahs, and I'm like, no,"},{"startTime":1369.391,"endTime":1371.761,"body":"you gotta leave that in there."},{"startTime":1371.791,"endTime":1372.931,"body":"You have these big pauses."},{"startTime":1372.931,"endTime":1374.791,"body":"Those pauses are in"},{"startTime":1372.931,"endTime":1374.791,"body":"there for a reason."},{"startTime":1375.361,"endTime":1378.781,"body":"You can't train an AI very"},{"startTime":1375.361,"endTime":1378.781,"body":"easily to be able to, unless"},{"startTime":1378.781,"endTime":1381.811,"body":"you have boot coop bucks to"},{"startTime":1378.781,"endTime":1381.811,"body":"be able to bring that in."},{"startTime":1382.051,"endTime":1384.511,"body":"Because when you bring those"},{"startTime":1382.051,"endTime":1384.511,"body":"pauses or when you bring those"},{"startTime":1384.511,"endTime":1388.171,"body":"gestures in, or the hand gesture"},{"startTime":1384.511,"endTime":1388.171,"body":"for it, or how your eyes are"},{"startTime":1388.171,"endTime":1391.321,"body":"looking in that conversation,"},{"startTime":1388.171,"endTime":1391.321,"body":"that's what makes it real."},{"startTime":1393.121,"endTime":1394.471,"body":"You're not gonna"},{"startTime":1393.121,"endTime":1394.471,"body":"get that with ai."},{"startTime":1394.841,"endTime":1397.361,"body":"It's, you're gonna have to have"},{"startTime":1394.841,"endTime":1397.361,"body":"some really expensive software."},{"startTime":1397.361,"endTime":1400.031,"body":"I'm not even sure that software"},{"startTime":1397.361,"endTime":1400.031,"body":"really exists to where it can"},{"startTime":1400.031,"endTime":1403.271,"body":"be a hundred percent perfect"},{"startTime":1400.031,"endTime":1403.271,"body":"for the certain kind of video."},{"startTime":1403.331,"endTime":1403.811,"body":"Sure."},{"startTime":1404.261,"endTime":1407.061,"body":"But a video say like this"},{"startTime":1404.261,"endTime":1407.061,"body":"podcast right now, how"},{"startTime":1407.061,"endTime":1408.681,"body":"would you ever get the"},{"startTime":1407.061,"endTime":1408.681,"body":"hand gestures in there?"},{"startTime":1408.681,"endTime":1410.841,"body":"How would you ever"},{"startTime":1408.681,"endTime":1410.841,"body":"get that emotion to"},{"startTime":1410.841,"endTime":1412.071,"body":"bring that soul to it?"},{"startTime":1412.551,"endTime":1415.071,"body":"And I think that's the biggest"},{"startTime":1412.551,"endTime":1415.071,"body":"thing with AI is it can"},{"startTime":1415.071,"endTime":1416.511,"body":"be used like a calculator."},{"startTime":1416.511,"endTime":1420.171,"body":"It can be used as a tool to"},{"startTime":1416.511,"endTime":1420.171,"body":"be able to help you improve,"},{"startTime":1420.681,"endTime":1421.851,"body":"but it can't be your end."},{"startTime":1421.851,"endTime":1424.431,"body":"All result of this is"},{"startTime":1421.851,"endTime":1424.431,"body":"just gonna, it's gonna"},{"startTime":1424.431,"endTime":1425.361,"body":"be that magic button."},{"startTime":1425.361,"endTime":1428.061,"body":"We're gonna hit it and boom,"},{"startTime":1425.361,"endTime":1428.061,"body":"everything's gonna be perfect."},{"startTime":1428.061,"endTime":1429.381,"body":"And it's roses and puppy dogs."},{"startTime":1429.411,"endTime":1430.971,"body":"'cause that's not,"},{"startTime":1429.411,"endTime":1430.971,"body":"that doesn't exist."},{"startTime":1431.481,"endTime":1433.911,"body":"'cause like you said"},{"startTime":1431.481,"endTime":1433.911,"body":"before, somebody else is"},{"startTime":1433.911,"endTime":1434.781,"body":"gonna be doing that anyway."},{"startTime":1435.516,"endTime":1437.676,"body":"So if it's that easy,"},{"startTime":1435.516,"endTime":1437.676,"body":"you're gonna have 500"},{"startTime":1437.676,"endTime":1438.456,"body":"other people doing."},{"startTime":1438.946,"endTime":1441.436,"body":"Business isn't easy when"},{"startTime":1438.946,"endTime":1441.436,"body":"it comes to everything."},{"startTime":1441.436,"endTime":1443.236,"body":"It's not gonna be boom,"},{"startTime":1441.436,"endTime":1443.236,"body":"just flip it on and"},{"startTime":1443.356,"endTime":1444.676,"body":"great life is great."},{"startTime":1444.676,"endTime":1445.966,"body":"I'm making millions of dollars."},{"startTime":1446.326,"endTime":1448.726,"body":"This creator setup is"},{"startTime":1446.326,"endTime":1448.726,"body":"gonna be able to, that's"},{"startTime":1448.726,"endTime":1449.746,"body":"not the way life works."},{"startTime":1449.746,"endTime":1451.666,"body":"You have to be able to go"},{"startTime":1449.746,"endTime":1451.666,"body":"through those struggles and"},{"startTime":1451.666,"endTime":1453.106,"body":"have those life experiences."},{"startTime":1453.436,"endTime":1455.536,"body":"And AI didn't have"},{"startTime":1453.436,"endTime":1455.536,"body":"those life experiences."},{"startTime":1455.536,"endTime":1456.646,"body":"It just got to read about 'em."},{"startTime":1458.911,"endTime":1462.541,"body":"What do you think about the"},{"startTime":1458.911,"endTime":1462.541,"body":"impact of, you put out a piece"},{"startTime":1462.541,"endTime":1465.121,"body":"of AI generated content, or"},{"startTime":1462.541,"endTime":1465.121,"body":"you have an AI generated video"},{"startTime":1465.121,"endTime":1468.511,"body":"that's of you, and then you"},{"startTime":1465.121,"endTime":1468.511,"body":"meet a client in person, right?"},{"startTime":1468.511,"endTime":1469.621,"body":"So I'm a small business."},{"startTime":1469.621,"endTime":1470.851,"body":"I put out AI generated video."},{"startTime":1470.851,"endTime":1473.461,"body":"Someone saw that wants to hire"},{"startTime":1470.851,"endTime":1473.461,"body":"me, we meet in person, then"},{"startTime":1473.461,"endTime":1476.491,"body":"they ask me about something"},{"startTime":1473.461,"endTime":1476.491,"body":"from the video, and I didn't."},{"startTime":1476.491,"endTime":1476.731,"body":"I've done that"},{"startTime":1476.736,"endTime":1476.796,"body":"before,"},{"startTime":1477.451,"endTime":1478.471,"body":"so I didn't make it."},{"startTime":1478.471,"endTime":1482.071,"body":"So now I'm in a situation"},{"startTime":1478.471,"endTime":1482.071,"body":"where I have to."},{"startTime":1482.716,"endTime":1483.646,"body":"I don't know what to do, right?"},{"startTime":1483.646,"endTime":1485.446,"body":"Where I go, oh, that wasn't"},{"startTime":1483.646,"endTime":1485.446,"body":"written by me, or I didn't,"},{"startTime":1485.446,"endTime":1486.316,"body":"that was actually ai."},{"startTime":1486.316,"endTime":1489.496,"body":"And then the person feels"},{"startTime":1486.316,"endTime":1489.496,"body":"tricked, which is a bad feeling,"},{"startTime":1489.676,"endTime":1490.876,"body":"or you have to go with it."},{"startTime":1490.876,"endTime":1493.186,"body":"I know people are moving"},{"startTime":1490.876,"endTime":1493.186,"body":"towards using sales, like"},{"startTime":1493.216,"endTime":1495.316,"body":"AI for sales elements"},{"startTime":1493.216,"endTime":1495.316,"body":"and sales calls and sales"},{"startTime":1495.316,"endTime":1499.306,"body":"videos, and they say whatever"},{"startTime":1495.316,"endTime":1499.306,"body":"that AI promises or says."},{"startTime":1500.056,"endTime":1502.336,"body":"I have to stick with"},{"startTime":1500.056,"endTime":1502.336,"body":"it, whatever it said,"},{"startTime":1502.336,"endTime":1503.566,"body":"because I have, it was me."},{"startTime":1503.926,"endTime":1505.936,"body":"So you're giving an AI"},{"startTime":1503.926,"endTime":1505.936,"body":"unbelievable amount of power."},{"startTime":1505.966,"endTime":1507.826,"body":"'cause not only is it"},{"startTime":1505.966,"endTime":1507.826,"body":"representing you now, it's you."},{"startTime":1507.826,"endTime":1510.826,"body":"You can't even say, oh,"},{"startTime":1507.826,"endTime":1510.826,"body":"that was my dumb assistant."},{"startTime":1510.886,"endTime":1511.876,"body":"'cause it was my voice."},{"startTime":1512.206,"endTime":1512.746,"body":"So you're"},{"startTime":1512.866,"endTime":1513.256,"body":"entering."},{"startTime":1513.466,"endTime":1514.996,"body":"It's my voice, my face."},{"startTime":1514.996,"endTime":1517.126,"body":"It's everything inside of there."},{"startTime":1517.861,"endTime":1520.621,"body":"It's a lot of trust and you also"},{"startTime":1517.861,"endTime":1520.621,"body":"have a huge, you also have a"},{"startTime":1520.621,"endTime":1523.831,"body":"huge, I'm not a lawyer, don't"},{"startTime":1520.621,"endTime":1523.831,"body":"have all the dis, none of that."},{"startTime":1523.831,"endTime":1526.801,"body":"But you have a huge legal"},{"startTime":1523.831,"endTime":1526.801,"body":"responsibility behind that."},{"startTime":1527.261,"endTime":1529.391,"body":"Dean and I were just talking"},{"startTime":1527.261,"endTime":1529.391,"body":"about that this weekend."},{"startTime":1529.391,"endTime":1530.711,"body":"He was, went to"},{"startTime":1529.391,"endTime":1530.711,"body":"a football party."},{"startTime":1530.711,"endTime":1531.761,"body":"There's a bunch"},{"startTime":1530.711,"endTime":1531.761,"body":"of lawyers there."},{"startTime":1531.761,"endTime":1534.191,"body":"I said, Hey, here, just kind"},{"startTime":1531.761,"endTime":1534.191,"body":"mess with him and tell me you"},{"startTime":1534.191,"endTime":1536.201,"body":"could record their voice and"},{"startTime":1534.191,"endTime":1536.201,"body":"the, you can make it look like"},{"startTime":1536.201,"endTime":1537.581,"body":"a phone call came from a man."},{"startTime":1537.881,"endTime":1541.161,"body":"What legal rep, what is there"},{"startTime":1537.881,"endTime":1541.161,"body":"in the legal system today"},{"startTime":1541.161,"endTime":1542.541,"body":"to be able to prevent that?"},{"startTime":1542.541,"endTime":1543.741,"body":"And they're like,"},{"startTime":1542.541,"endTime":1543.741,"body":"we have no idea."},{"startTime":1545.511,"endTime":1545.841,"body":"Yeah."},{"startTime":1545.961,"endTime":1546.681,"body":"And we have no idea."},{"startTime":1547.076,"endTime":1550.246,"body":"We, we can't tell the"},{"startTime":1547.076,"endTime":1550.246,"body":"difference between real"},{"startTime":1550.246,"endTime":1551.386,"body":"and fake at this point."},{"startTime":1553.456,"endTime":1556.366,"body":"Do you think this will lead"},{"startTime":1553.456,"endTime":1556.366,"body":"to a renaissance of in person"},{"startTime":1556.366,"endTime":1558.576,"body":"deal closing, where it's I"},{"startTime":1556.366,"endTime":1558.576,"body":"wanna talk to you in person,"},{"startTime":1558.576,"endTime":1559.476,"body":"I wanna meet you in person."},{"startTime":1559.476,"endTime":1560.196,"body":"I wanna shake your hand."},{"startTime":1560.196,"endTime":1561.006,"body":"I wanna look in your eyes."},{"startTime":1561.006,"endTime":1562.926,"body":"I wanna make sure that"},{"startTime":1561.006,"endTime":1562.926,"body":"you're a human, not a robot."},{"startTime":1563.586,"endTime":1564.486,"body":"Especially for local."},{"startTime":1564.636,"endTime":1566.616,"body":"I think that's actually gonna"},{"startTime":1564.636,"endTime":1566.616,"body":"have local businesses this"},{"startTime":1566.616,"endTime":1572.286,"body":"huge advantage over nationals"},{"startTime":1566.616,"endTime":1572.286,"body":"because you want to know."},{"startTime":1573.156,"endTime":1575.346,"body":"That you are not being tricked."},{"startTime":1576.096,"endTime":1579.066,"body":"It used to be, remember"},{"startTime":1576.096,"endTime":1579.066,"body":"five or six years ago when"},{"startTime":1579.066,"endTime":1581.496,"body":"people would say, did a VA"},{"startTime":1579.066,"endTime":1581.496,"body":"write this or is this a v?"},{"startTime":1581.496,"endTime":1582.126,"body":"Is this you?"},{"startTime":1582.606,"endTime":1584.796,"body":"Now we just say, is"},{"startTime":1582.606,"endTime":1584.796,"body":"this ChatGPT last?"},{"startTime":1584.826,"endTime":1586.596,"body":"This happened twice in the"},{"startTime":1584.826,"endTime":1586.596,"body":"last week where someone."},{"startTime":1587.331,"endTime":1589.611,"body":"Wrote me a aggressive message"},{"startTime":1587.331,"endTime":1589.611,"body":"being like, I can't believe you"},{"startTime":1589.611,"endTime":1590.451,"body":"sent me an AI general message."},{"startTime":1590.481,"endTime":1591.681,"body":"I was like, I wrote that."},{"startTime":1591.681,"endTime":1593.391,"body":"Like how dare you?"},{"startTime":1593.811,"endTime":1594.441,"body":"It's what the hell?"},{"startTime":1594.441,"endTime":1597.261,"body":"I took time for that,"},{"startTime":1594.441,"endTime":1597.261,"body":"written so badly."},{"startTime":1597.261,"endTime":1600.111,"body":"I know it was ai, and"},{"startTime":1597.261,"endTime":1600.111,"body":"I go, how dare you?"},{"startTime":1600.141,"endTime":1601.251,"body":"That really was me."},{"startTime":1601.731,"endTime":1603.261,"body":"Or they thought they"},{"startTime":1601.731,"endTime":1603.261,"body":"were talking to a"},{"startTime":1603.261,"endTime":1604.341,"body":"chatbot or something."},{"startTime":1604.341,"endTime":1605.151,"body":"They're like, is"},{"startTime":1604.341,"endTime":1605.151,"body":"this prerecorded?"},{"startTime":1605.151,"endTime":1606.411,"body":"I'm like, you're"},{"startTime":1605.151,"endTime":1606.411,"body":"talking to me right now."},{"startTime":1606.891,"endTime":1611.691,"body":"I'm responding to you as it's"},{"startTime":1606.891,"endTime":1611.691,"body":"not an ai, but you, there's"},{"startTime":1611.691,"endTime":1614.541,"body":"this, it's just shifted"},{"startTime":1611.691,"endTime":1614.541,"body":"from, and it's a question of."},{"startTime":1615.531,"endTime":1617.211,"body":"But all boils down"},{"startTime":1615.531,"endTime":1617.211,"body":"to can I trust you?"},{"startTime":1617.961,"endTime":1618.951,"body":"Which is did someone,"},{"startTime":1621.021,"endTime":1623.991,"body":"I had that happen with a team"},{"startTime":1621.021,"endTime":1623.991,"body":"member of ours this last week."},{"startTime":1623.991,"endTime":1626.191,"body":"It's one of my developers"},{"startTime":1623.991,"endTime":1626.191,"body":"and he goes, it's a real"},{"startTime":1626.191,"endTime":1628.501,"body":"insult when you go to AI"},{"startTime":1626.191,"endTime":1628.501,"body":"to go generate a piece of"},{"startTime":1628.501,"endTime":1629.671,"body":"code to send it over to me."},{"startTime":1629.671,"endTime":1632.071,"body":"And I'm like, I wrote"},{"startTime":1629.671,"endTime":1632.071,"body":"that I took 15 minutes"},{"startTime":1632.071,"endTime":1633.331,"body":"and I wrote that script."},{"startTime":1635.161,"endTime":1635.371,"body":"Yeah."},{"startTime":1636.736,"endTime":1638.621,"body":"I like, no, th this."},{"startTime":1638.621,"endTime":1641.771,"body":"I'm like, no, th But"},{"startTime":1638.621,"endTime":1641.771,"body":"that's where we are at."},{"startTime":1642.131,"endTime":1643.901,"body":"As far as the local"},{"startTime":1642.131,"endTime":1643.901,"body":"business, yes."},{"startTime":1643.901,"endTime":1646.541,"body":"I think it gives them a"},{"startTime":1643.901,"endTime":1646.541,"body":"huge advantage to being"},{"startTime":1646.541,"endTime":1647.951,"body":"able to deal with in person."},{"startTime":1648.371,"endTime":1651.521,"body":"But when we're dealing with"},{"startTime":1648.371,"endTime":1651.521,"body":"local businesses, so 90% of"},{"startTime":1651.521,"endTime":1656.201,"body":"our user base or our member"},{"startTime":1651.521,"endTime":1656.201,"body":"base is local businesses,"},{"startTime":1656.381,"endTime":1661.361,"body":"small shops, 20 people or"},{"startTime":1656.381,"endTime":1661.361,"body":"less employees, and we get"},{"startTime":1661.361,"endTime":1663.191,"body":"more phone calls that come in."},{"startTime":1664.076,"endTime":1666.056,"body":"That are, Hey, I just wanted to"},{"startTime":1664.076,"endTime":1666.056,"body":"make sure you guys were real."},{"startTime":1668.396,"endTime":1670.346,"body":"Just wanna make, wanna talk"},{"startTime":1668.396,"endTime":1670.346,"body":"to an actual, I wanted to"},{"startTime":1670.346,"endTime":1671.516,"body":"have some kind of interaction."},{"startTime":1671.786,"endTime":1674.666,"body":"Even though when they first"},{"startTime":1671.786,"endTime":1674.666,"body":"make that phone call in, they're"},{"startTime":1674.666,"endTime":1677.306,"body":"gonna get our AI right out of"},{"startTime":1674.666,"endTime":1677.306,"body":"the gate and say, Hey, we can"},{"startTime":1677.306,"endTime":1680.306,"body":"schedule, we can take a message"},{"startTime":1677.306,"endTime":1680.306,"body":"for you, or we can schedule a"},{"startTime":1680.306,"endTime":1683.486,"body":"call, but you're gonna get to"},{"startTime":1680.306,"endTime":1683.486,"body":"talk to one of the co-founders"},{"startTime":1683.486,"endTime":1686.546,"body":"when you make a phone call"},{"startTime":1683.486,"endTime":1686.546,"body":"in to our phone number."},{"startTime":1686.551,"endTime":1688.681,"body":"That just, that's"},{"startTime":1686.551,"endTime":1688.681,"body":"how we do business."},{"startTime":1688.681,"endTime":1689.881,"body":"That's what where it is."},{"startTime":1690.151,"endTime":1691.621,"body":"But they want to be"},{"startTime":1690.151,"endTime":1691.621,"body":"able to know it's real."},{"startTime":1692.146,"endTime":1694.426,"body":"So they'll get that AI"},{"startTime":1692.146,"endTime":1694.426,"body":"at the very beginning."},{"startTime":1694.876,"endTime":1696.796,"body":"And the whole reason why"},{"startTime":1694.876,"endTime":1696.796,"body":"we ended up putting AI"},{"startTime":1696.796,"endTime":1699.436,"body":"there is when I was hiring"},{"startTime":1696.796,"endTime":1699.436,"body":"virtual assistants get"},{"startTime":1699.436,"endTime":1701.206,"body":"kids in the background,"},{"startTime":1699.436,"endTime":1701.206,"body":"they were answering it."},{"startTime":1701.206,"endTime":1702.826,"body":"They were doing 500"},{"startTime":1701.206,"endTime":1702.826,"body":"other things, they were"},{"startTime":1702.826,"endTime":1705.616,"body":"doing dishes at the same"},{"startTime":1702.826,"endTime":1705.616,"body":"time and it was horrible"},{"startTime":1705.616,"endTime":1706.906,"body":"customer service for that."},{"startTime":1706.906,"endTime":1708.466,"body":"The AI does better"},{"startTime":1706.906,"endTime":1708.466,"body":"than what they do."},{"startTime":1708.766,"endTime":1709.696,"body":"Is it perfect?"},{"startTime":1709.906,"endTime":1710.206,"body":"No."},{"startTime":1710.206,"endTime":1712.096,"body":"Sometimes she does things"},{"startTime":1710.206,"endTime":1712.096,"body":"that mean, sometimes she"},{"startTime":1712.096,"endTime":1713.206,"body":"even sounds aggressive."},{"startTime":1713.506,"endTime":1716.656,"body":"And I'm like, how does an AI"},{"startTime":1713.506,"endTime":1716.656,"body":"get annoyed with somebody?"},{"startTime":1720.091,"endTime":1724.476,"body":"But it's still it's still better"},{"startTime":1720.091,"endTime":1724.476,"body":"than that human in that factor."},{"startTime":1724.476,"endTime":1726.516,"body":"But being able to reach"},{"startTime":1724.476,"endTime":1726.516,"body":"somebody at the end of that"},{"startTime":1726.516,"endTime":1730.296,"body":"factor and actually talk"},{"startTime":1726.516,"endTime":1730.296,"body":"to a real human being means"},{"startTime":1730.296,"endTime":1732.816,"body":"the world to everybody"},{"startTime":1730.296,"endTime":1732.816,"body":"because they're so used to"},{"startTime":1732.816,"endTime":1734.406,"body":"everything being automated now."},{"startTime":1734.946,"endTime":1736.146,"body":"AI has its point."},{"startTime":1736.206,"endTime":1737.286,"body":"It has its place."},{"startTime":1737.286,"endTime":1738.006,"body":"I love it."},{"startTime":1738.006,"endTime":1739.086,"body":"I love technology."},{"startTime":1739.086,"endTime":1742.206,"body":"I love automation, but let's"},{"startTime":1739.086,"endTime":1742.206,"body":"face it, there's just some"},{"startTime":1742.206,"endTime":1743.496,"body":"things I don't like to automate."},{"startTime":1744.066,"endTime":1746.886,"body":"We did a huge push first"},{"startTime":1744.066,"endTime":1746.886,"body":"for our whole entire"},{"startTime":1746.886,"endTime":1748.896,"body":"platform and moved it over."},{"startTime":1749.106,"endTime":1750.876,"body":"I had a lot of members"},{"startTime":1749.106,"endTime":1750.876,"body":"get really annoyed."},{"startTime":1750.876,"endTime":1752.316,"body":"They're like, why"},{"startTime":1750.876,"endTime":1752.316,"body":"didn't you just take the"},{"startTime":1752.316,"endTime":1753.516,"body":"database and copy this?"},{"startTime":1753.516,"endTime":1756.216,"body":"Because I really don't want"},{"startTime":1753.516,"endTime":1756.216,"body":"to have a mistake there."},{"startTime":1756.561,"endTime":1759.441,"body":"It's a good chance for you to"},{"startTime":1756.561,"endTime":1759.441,"body":"update your business information"},{"startTime":1759.771,"endTime":1762.171,"body":"and make sure it's going out"},{"startTime":1759.771,"endTime":1762.171,"body":"right, because I'd rather have"},{"startTime":1762.171,"endTime":1766.341,"body":"you do this now than for some"},{"startTime":1762.171,"endTime":1766.341,"body":"reason of my system decided to"},{"startTime":1766.341,"endTime":1769.011,"body":"put somebody else's business"},{"startTime":1766.341,"endTime":1769.011,"body":"information in your spot."},{"startTime":1771.771,"endTime":1774.171,"body":"Because I know,"},{"startTime":1771.771,"endTime":1774.171,"body":"I've seen it happen."},{"startTime":1774.201,"endTime":1775.461,"body":"You, you've seen it happen."},{"startTime":1775.931,"endTime":1778.601,"body":"If you, if we talk being"},{"startTime":1775.931,"endTime":1778.601,"body":"offended from the nineties,"},{"startTime":1778.601,"endTime":1782.171,"body":"I remember how all of that"},{"startTime":1778.601,"endTime":1782.171,"body":"works and it's not perfect."},{"startTime":1782.671,"endTime":1785.731,"body":"And sometimes that human"},{"startTime":1782.671,"endTime":1785.731,"body":"touch makes a big difference."},{"startTime":1785.731,"endTime":1787.531,"body":"Making sure everything"},{"startTime":1785.731,"endTime":1787.531,"body":"is accurate and"},{"startTime":1787.531,"endTime":1788.341,"body":"where it needs to be."},{"startTime":1789.991,"endTime":1793.531,"body":"I believe that we're going"},{"startTime":1789.991,"endTime":1793.531,"body":"through this period where"},{"startTime":1793.891,"endTime":1795.541,"body":"we're trying to figure out."},{"startTime":1796.201,"endTime":1800.011,"body":"How to detect if it's AI or not,"},{"startTime":1796.201,"endTime":1800.011,"body":"because we want, in the same"},{"startTime":1800.011,"endTime":1801.721,"body":"way that like when you call,"},{"startTime":1800.011,"endTime":1801.721,"body":"you called customer service."},{"startTime":1801.721,"endTime":1803.221,"body":"20 years ago, you were"},{"startTime":1801.721,"endTime":1803.221,"body":"hoping you'd get an"},{"startTime":1803.221,"endTime":1804.241,"body":"American call center."},{"startTime":1804.721,"endTime":1806.971,"body":"Now you're hoping you get"},{"startTime":1804.721,"endTime":1806.971,"body":"a human at the call center."},{"startTime":1806.971,"endTime":1809.401,"body":"It's the same kind"},{"startTime":1806.971,"endTime":1809.401,"body":"of concepts, right?"},{"startTime":1809.401,"endTime":1813.481,"body":"This is where the companies"},{"startTime":1809.401,"endTime":1813.481,"body":"that put AI in the wrong place"},{"startTime":1813.481,"endTime":1816.181,"body":"are gonna suffer because the"},{"startTime":1813.481,"endTime":1816.181,"body":"reputation's gonna quickly"},{"startTime":1816.181,"endTime":1818.911,"body":"diminish, oh, we don't"},{"startTime":1816.181,"endTime":1818.911,"body":"have any customer support."},{"startTime":1818.911,"endTime":1819.601,"body":"It's all bots."},{"startTime":1819.601,"endTime":1821.491,"body":"Will the bot, are the bots"},{"startTime":1819.601,"endTime":1821.491,"body":"allowed to issue refunds?"},{"startTime":1821.521,"endTime":1821.971,"body":"No."},{"startTime":1822.001,"endTime":1822.211,"body":"Okay."},{"startTime":1822.211,"endTime":1822.841,"body":"So I know I'm talking."},{"startTime":1826.666,"endTime":1826.966,"body":"Google."},{"startTime":1826.966,"endTime":1830.656,"body":"I had three representatives with"},{"startTime":1826.966,"endTime":1830.656,"body":"Google that I knew that were"},{"startTime":1830.656,"endTime":1833.836,"body":"my contacts for doing Google"},{"startTime":1830.656,"endTime":1833.836,"body":"Business Profile and Google Ads."},{"startTime":1834.286,"endTime":1836.836,"body":"All three of them send"},{"startTime":1834.286,"endTime":1836.836,"body":"emails within the same week."},{"startTime":1837.166,"endTime":1840.886,"body":"In the last six weeks, actually,"},{"startTime":1837.166,"endTime":1840.886,"body":"it's been probably the last 90"},{"startTime":1840.886,"endTime":1844.546,"body":"days where they're all, they've"},{"startTime":1840.886,"endTime":1844.546,"body":"been replaced by an AI bot, and"},{"startTime":1844.546,"endTime":1847.396,"body":"that's what their email said,"},{"startTime":1844.546,"endTime":1847.396,"body":"and Google's proud of that."},{"startTime":1849.766,"endTime":1853.266,"body":"Yeah, and I think that we're"},{"startTime":1849.766,"endTime":1853.266,"body":"gonna see just like in a"},{"startTime":1853.266,"endTime":1855.426,"body":"lot of movies where everyone"},{"startTime":1853.266,"endTime":1855.426,"body":"turns against the ais or"},{"startTime":1855.426,"endTime":1859.836,"body":"turns against the bots and"},{"startTime":1855.426,"endTime":1859.836,"body":"all of that, where you just"},{"startTime":1859.836,"endTime":1864.096,"body":"want to know that there's"},{"startTime":1859.836,"endTime":1864.096,"body":"something, the human connection."},{"startTime":1864.096,"endTime":1867.006,"body":"And I think that's, I think"},{"startTime":1864.096,"endTime":1867.006,"body":"it's really an advantage"},{"startTime":1867.006,"endTime":1868.116,"body":"for smaller companies"},{"startTime":1867.006,"endTime":1868.116,"body":"and companies that are."},{"startTime":1869.286,"endTime":1870.456,"body":"Paying a little"},{"startTime":1869.286,"endTime":1870.456,"body":"bit more attention."},{"startTime":1870.456,"endTime":1872.916,"body":"There's a lot of places, a lot"},{"startTime":1870.456,"endTime":1872.916,"body":"of things you can automate."},{"startTime":1873.186,"endTime":1875.526,"body":"I always tell my clients and"},{"startTime":1873.186,"endTime":1875.526,"body":"people I work with, I said,"},{"startTime":1875.916,"endTime":1878.556,"body":"sort your have an ai, sort your"},{"startTime":1875.916,"endTime":1878.556,"body":"emails, but don't have an ai."},{"startTime":1878.556,"endTime":1880.656,"body":"Write your emails, have an ai."},{"startTime":1880.656,"endTime":1882.426,"body":"Organize your data,"},{"startTime":1880.656,"endTime":1882.426,"body":"but don't have an ai."},{"startTime":1882.966,"endTime":1886.896,"body":"Make your data because there"},{"startTime":1882.966,"endTime":1886.896,"body":"is something about that."},{"startTime":1886.896,"endTime":1889.206,"body":"You write yourself, you have"},{"startTime":1886.896,"endTime":1889.206,"body":"an opinion, whatever that"},{"startTime":1889.416,"endTime":1893.766,"body":"really makes a difference"},{"startTime":1889.416,"endTime":1893.766,"body":"and we can accidentally."},{"startTime":1895.011,"endTime":1897.831,"body":"We, there's this temptation"},{"startTime":1895.011,"endTime":1897.831,"body":"right now to have AI replace"},{"startTime":1897.831,"endTime":1900.321,"body":"the human connection that we,"},{"startTime":1897.831,"endTime":1900.321,"body":"every time we interact with"},{"startTime":1900.321,"endTime":1902.241,"body":"a human, which replaced that"},{"startTime":1900.321,"endTime":1902.241,"body":"with ai, that's what we see in"},{"startTime":1902.241,"endTime":1903.621,"body":"all of the Apple commercials."},{"startTime":1903.891,"endTime":1905.601,"body":"You never have to ask a person"},{"startTime":1903.891,"endTime":1905.601,"body":"what kind of dog they have."},{"startTime":1905.601,"endTime":1907.281,"body":"You could just take a picture"},{"startTime":1905.601,"endTime":1907.281,"body":"of it and I was like, oh, see"},{"startTime":1907.281,"endTime":1908.781,"body":"what happens when you take"},{"startTime":1907.281,"endTime":1908.781,"body":"a picture of someone's dog"},{"startTime":1908.781,"endTime":1909.471,"body":"without their permission."},{"startTime":1909.771,"endTime":1910.491,"body":"Are you crazy?"},{"startTime":1911.131,"endTime":1914.431,"body":"That is really to go to"},{"startTime":1911.131,"endTime":1914.431,"body":"San Francisco and try that."},{"startTime":1915.121,"endTime":1917.791,"body":"Go to any dog park as a"},{"startTime":1915.121,"endTime":1917.791,"body":"single man with no dog."},{"startTime":1919.006,"endTime":1920.716,"body":"You're gonna be talking to the"},{"startTime":1919.006,"endTime":1920.716,"body":"police within five minutes."},{"startTime":1920.716,"endTime":1924.491,"body":"So these use cases all, so"},{"startTime":1920.716,"endTime":1924.491,"body":"people love their dogs more"},{"startTime":1924.491,"endTime":1925.426,"body":"than they love their kids."},{"startTime":1926.146,"endTime":1926.416,"body":"People."},{"startTime":1926.446,"endTime":1930.736,"body":"These use cases are so silly,"},{"startTime":1926.446,"endTime":1930.736,"body":"but it's, and I don't think,"},{"startTime":1930.736,"endTime":1934.336,"body":"and the best use case of AI is"},{"startTime":1930.736,"endTime":1934.336,"body":"analysis, analytics, looking"},{"startTime":1934.336,"endTime":1936.976,"body":"at your data, telling you what"},{"startTime":1934.336,"endTime":1936.976,"body":"to do, planning, organizing,"},{"startTime":1937.426,"endTime":1938.211,"body":"all of that, but correct."},{"startTime":1938.821,"endTime":1940.771,"body":"That's not as exciting as"},{"startTime":1938.821,"endTime":1940.771,"body":"I made an AI video that"},{"startTime":1940.771,"endTime":1941.851,"body":"almost looks like a human."},{"startTime":1941.851,"endTime":1943.591,"body":"It's only got seven"},{"startTime":1941.851,"endTime":1943.591,"body":"fingers instead of six."},{"startTime":1943.591,"endTime":1944.881,"body":"It's no, humans"},{"startTime":1943.591,"endTime":1944.881,"body":"have five fingers."},{"startTime":1945.841,"endTime":1947.461,"body":"You've seen so many"},{"startTime":1945.841,"endTime":1947.461,"body":"images you forgot."},{"startTime":1947.791,"endTime":1951.241,"body":"So I definitely think this is"},{"startTime":1947.791,"endTime":1951.241,"body":"a very interesting field, that"},{"startTime":1951.241,"endTime":1955.111,"body":"it's important for people to"},{"startTime":1951.241,"endTime":1955.111,"body":"not be tempted to cut too many"},{"startTime":1955.111,"endTime":1956.551,"body":"corners, which I think is the."},{"startTime":1956.816,"endTime":1960.446,"body":"Most important thing to be"},{"startTime":1956.816,"endTime":1960.446,"body":"strategic in where you use AI"},{"startTime":1960.446,"endTime":1962.816,"body":"as part of your process to not"},{"startTime":1960.446,"endTime":1962.816,"body":"push anything out the door that"},{"startTime":1962.816,"endTime":1965.726,"body":"you haven't checked and approved"},{"startTime":1962.816,"endTime":1965.726,"body":"to make sure that it sounds like"},{"startTime":1965.726,"endTime":1967.346,"body":"you and me is your messaging."},{"startTime":1967.796,"endTime":1969.386,"body":"So I love all of that"},{"startTime":1967.796,"endTime":1969.386,"body":"and I think this has"},{"startTime":1969.386,"endTime":1970.106,"body":"been really awesome."},{"startTime":1970.106,"endTime":1971.486,"body":"I think it's help a lot of"},{"startTime":1970.106,"endTime":1971.486,"body":"people that are wondering"},{"startTime":1971.486,"endTime":1974.696,"body":"how to navigate the waters of"},{"startTime":1971.486,"endTime":1974.696,"body":"SEO and I really am excited"},{"startTime":1974.696,"endTime":1977.036,"body":"about the idea that content,"},{"startTime":1974.696,"endTime":1977.036,"body":"that quality will matter."},{"startTime":1977.036,"endTime":1979.646,"body":"Again, if people are interested"},{"startTime":1977.036,"endTime":1979.646,"body":"in kind of they have a local"},{"startTime":1979.646,"endTime":1982.046,"body":"business or looking for a little"},{"startTime":1979.646,"endTime":1982.046,"body":"help, where can they connect"},{"startTime":1982.046,"endTime":1983.816,"body":"with you and find out what you"},{"startTime":1982.046,"endTime":1983.816,"body":"do and see if maybe you can"},{"startTime":1983.816,"endTime":1985.136,"body":"help them navigate these waters?"},{"startTime":1986.831,"endTime":1989.171,"body":"You can always visit"},{"startTime":1986.831,"endTime":1989.171,"body":"us@simplybefound.com."},{"startTime":1989.201,"endTime":1991.551,"body":"We have a huge YouTube channel,"},{"startTime":1989.201,"endTime":1991.551,"body":"so if the YouTube search"},{"startTime":1991.551,"endTime":1992.751,"body":"YouTube for Simply Be Found."},{"startTime":1992.751,"endTime":1992.871,"body":"You're."},{"startTime":1993.786,"endTime":1994.566,"body":"All of our videos."},{"startTime":1994.566,"endTime":1997.506,"body":"I think we're sitting the 1700"},{"startTime":1994.566,"endTime":1997.506,"body":"or 1800 videos at this point."},{"startTime":1997.896,"endTime":1999.786,"body":"I talk about these"},{"startTime":1997.896,"endTime":1999.786,"body":"topics all the time."},{"startTime":2000.226,"endTime":2002.986,"body":"A lot of it's my randomness"},{"startTime":2000.226,"endTime":2002.986,"body":"that's gets posted up and out"},{"startTime":2002.986,"endTime":2005.086,"body":"there, but simply be found.com."},{"startTime":2005.086,"endTime":2008.546,"body":"We do things, everything"},{"startTime":2005.086,"endTime":2008.546,"body":"from listings to social media"},{"startTime":2008.546,"endTime":2011.096,"body":"suite that uses AI to be able"},{"startTime":2008.546,"endTime":2011.096,"body":"to help you generate your."},{"startTime":2011.366,"endTime":2014.096,"body":"Social media content, I do"},{"startTime":2011.366,"endTime":2014.096,"body":"recommend that you'll look"},{"startTime":2014.096,"endTime":2015.536,"body":"through it before you ever post."},{"startTime":2016.026,"endTime":2018.426,"body":"And it's going off of based"},{"startTime":2016.026,"endTime":2018.426,"body":"of what your other stuff is."},{"startTime":2018.486,"endTime":2020.826,"body":"And then we have our whole"},{"startTime":2018.486,"endTime":2020.826,"body":"entire A-I-S-E-O pixel, which"},{"startTime":2020.826,"endTime":2024.036,"body":"is gonna be game changing,"},{"startTime":2020.826,"endTime":2024.036,"body":"but it has our hardest part"},{"startTime":2024.036,"endTime":2026.016,"body":"for selling that is being"},{"startTime":2024.036,"endTime":2026.016,"body":"able to say it has that"},{"startTime":2026.016,"endTime":2027.426,"body":"human piece that's behind it."},{"startTime":2027.926,"endTime":2029.726,"body":"And some people go"},{"startTime":2027.926,"endTime":2029.726,"body":"what's the point of that?"},{"startTime":2029.756,"endTime":2032.756,"body":"I'm like, because it's,"},{"startTime":2029.756,"endTime":2032.756,"body":"you should not make your"},{"startTime":2032.756,"endTime":2035.366,"body":"CTA, click it here now."},{"startTime":2035.526,"endTime":2037.506,"body":"I was doing one this morning,"},{"startTime":2035.526,"endTime":2037.506,"body":"that's what it wanted, make"},{"startTime":2037.506,"endTime":2039.216,"body":"CTAs on a, but on a website."},{"startTime":2039.216,"endTime":2040.446,"body":"And I'm like, no."},{"startTime":2042.256,"endTime":2042.796,"body":"Exactly."},{"startTime":2042.796,"endTime":2045.496,"body":"So I love that and I think"},{"startTime":2042.796,"endTime":2045.496,"body":"that's gonna be really helpful"},{"startTime":2045.496,"endTime":2048.676,"body":"for people who are trying"},{"startTime":2045.496,"endTime":2048.676,"body":"to figure out what to use AI"},{"startTime":2048.676,"endTime":2049.996,"body":"for what not to use the afr."},{"startTime":2049.996,"endTime":2051.616,"body":"So thank you so much for"},{"startTime":2049.996,"endTime":2051.616,"body":"being here today, Robert."},{"startTime":2051.616,"endTime":2052.696,"body":"This is an amazing episode"},{"startTime":2053.246,"endTime":2055.646,"body":"Thanks for listening to today's"},{"startTime":2053.246,"endTime":2055.646,"body":"episode starting with ai."},{"startTime":2055.646,"endTime":2056.396,"body":"It can be Scary."},{"startTime":2056.726,"endTime":2059.156,"body":"ChatGPT Profits is not only"},{"startTime":2056.726,"endTime":2059.156,"body":"a bestseller, but also the"},{"startTime":2059.156,"endTime":2061.766,"body":"Missing Instruction Manual"},{"startTime":2059.156,"endTime":2061.766,"body":"to make Mastering Chat,"},{"startTime":2061.766,"endTime":2065.336,"body":"GBTA Breeze bypass the hard"},{"startTime":2061.766,"endTime":2065.336,"body":"stuff and get straight to"},{"startTime":2065.336,"endTime":2067.076,"body":"success with chat g profits."},{"startTime":2067.136,"endTime":2069.476,"body":"As always, I would love"},{"startTime":2067.136,"endTime":2069.476,"body":"for you to support the show"},{"startTime":2069.476,"endTime":2071.546,"body":"by paying full price on"},{"startTime":2069.476,"endTime":2071.546,"body":"Amazon, but you can get it"},{"startTime":2071.546,"endTime":2075.086,"body":"absolutely free for a limited"},{"startTime":2071.546,"endTime":2075.086,"body":"time@artificialintelligencepod.com"},{"startTime":2075.626,"endTime":2076.526,"body":"slash gift."},{"startTime":2077.093,"endTime":2078.923,"body":"Thank you for listening to"},{"startTime":2077.093,"endTime":2078.923,"body":"this week's episode of the"},{"startTime":2078.923,"endTime":2080.663,"body":"Artificial Intelligence Podcast."},{"startTime":2080.663,"endTime":2083.363,"body":"Make sure to subscribe so you"},{"startTime":2080.663,"endTime":2083.363,"body":"never miss another episode."},{"startTime":2083.363,"endTime":2085.493,"body":"We'll be back next Monday"},{"startTime":2083.363,"endTime":2085.493,"body":"with more tips and tactics"},{"startTime":2085.493,"endTime":2087.833,"body":"on how to leverage AI"},{"startTime":2085.493,"endTime":2087.833,"body":"to escape that rat race."},{"startTime":2088.043,"endTime":2090.383,"body":"Head over to artificial"},{"startTime":2088.043,"endTime":2090.383,"body":"intelligence pod.com now"},{"startTime":2090.383,"endTime":2091.403,"body":"to see past episodes."},{"startTime":2091.403,"endTime":2093.893,"body":"Leave, review and check"},{"startTime":2091.403,"endTime":2093.893,"body":"out all of our socials."}]}