{"version":"1.0.0","segments":[{"startTime":2.025,"endTime":4.125,"body":"Is it possible to build"},{"startTime":2.025,"endTime":4.125,"body":"an AI leadership team?"},{"startTime":4.215,"endTime":7.765,"body":"Let's find out what today's"},{"startTime":4.215,"endTime":7.765,"body":"a special guest, Keith Strom."},{"startTime":8.295,"endTime":11.9,"body":"Welcome to the Artificial Intelligence"},{"startTime":8.295,"endTime":11.9,"body":"Podcast, where we make AI simple,"},{"startTime":12.01,"endTime":15.18,"body":"practical, and accessible for"},{"startTime":12.01,"endTime":15.18,"body":"small business owners and leaders."},{"startTime":15.28,"endTime":18.3,"body":"Forget the complicated T talk"},{"startTime":15.28,"endTime":18.3,"body":"or expensive consultants."},{"startTime":18.41,"endTime":21.46,"body":"This is where you'll learn how to"},{"startTime":18.41,"endTime":21.46,"body":"implement AI strategies that are"},{"startTime":21.46,"endTime":24.5,"body":"easy to understand and can make"},{"startTime":21.46,"endTime":24.5,"body":"a big impact for your business."},{"startTime":24.82,"endTime":27.064,"body":"The Artificial Intelligence"},{"startTime":24.82,"endTime":27.064,"body":"Podcast is brought to you by"},{"startTime":27.345,"endTime":30.305,"body":"fraction, a IO, the trusted partner"},{"startTime":27.345,"endTime":30.305,"body":"for AI Digital transformation."},{"startTime":30.365,"endTime":33.985,"body":"At fraction a IO, we help small and"},{"startTime":30.365,"endTime":33.985,"body":"medium sized businesses boost revenue"},{"startTime":34.165,"endTime":38.225,"body":"by eliminating time wasting non-revenue"},{"startTime":34.165,"endTime":38.225,"body":"generating tasks that frustrate your team."},{"startTime":38.335,"endTime":42.225,"body":"With our custom AI bots, tools and"},{"startTime":38.335,"endTime":42.225,"body":"automations, we make it easy to"},{"startTime":42.275,"endTime":43.905,"body":"shift your team's focus to the task."},{"startTime":44.145,"endTime":44.915,"body":"That matter most."},{"startTime":44.915,"endTime":49.11,"body":"Driving growth and results, we"},{"startTime":44.915,"endTime":49.11,"body":"guide you through a smooth, seamless"},{"startTime":49.11,"endTime":52.95,"body":"transition to ai, ensuring you avoid"},{"startTime":49.11,"endTime":52.95,"body":"policy mistakes and invest in the"},{"startTime":52.95,"endTime":54.75,"body":"tools that truly deliver value."},{"startTime":54.84,"endTime":55.87,"body":"Don't get left behind."},{"startTime":56.01,"endTime":57.35,"body":"Let fraction aio help you."},{"startTime":57.35,"endTime":59.27,"body":"Stay ahead in today's AI driven world."},{"startTime":59.36,"endTime":59.91,"body":"Learn more."},{"startTime":60.21,"endTime":60.71,"body":"Get started."},{"startTime":61.27,"endTime":62.99,"body":"Fraction aio.com."},{"startTime":65.819,"endTime":69.899,"body":"Now Keith, I'm excited to have you"},{"startTime":65.819,"endTime":69.899,"body":"here because you're just a master of"},{"startTime":69.899,"endTime":73.739,"body":"translating the technical into the"},{"startTime":69.899,"endTime":73.739,"body":"understandable, because so many lawyers"},{"startTime":73.889,"endTime":78.859,"body":"feel like they speak in calligraphy and"},{"startTime":73.889,"endTime":78.859,"body":"a little bit of Latin and a lot of times."},{"startTime":79.829,"endTime":81.874,"body":"People have the same approach"},{"startTime":79.829,"endTime":81.874,"body":"to artificial intelligence."},{"startTime":82.224,"endTime":85.034,"body":"There's a lot of different keywords"},{"startTime":82.224,"endTime":85.034,"body":"that we use to sound smarter."},{"startTime":85.144,"endTime":86.914,"body":"It's like I'm a prompt engineer."},{"startTime":87.024,"endTime":88.674,"body":"It's it's a lot of words to say."},{"startTime":88.674,"endTime":92.474,"body":"You're good at asking questions"},{"startTime":88.674,"endTime":92.474,"body":"of Chat, GPT, and we have a"},{"startTime":92.474,"endTime":93.954,"body":"lot of this technical jargon."},{"startTime":93.954,"endTime":100.584,"body":"And one of the challenges that happens"},{"startTime":93.954,"endTime":100.584,"body":"as you work further up the hierarchy"},{"startTime":100.604,"endTime":102.584,"body":"is that you can't afford to seem dumb."},{"startTime":103.454,"endTime":107.234,"body":"So you can't admit, you don't know what a"},{"startTime":103.454,"endTime":107.234,"body":"word is or what things are, and it becomes"},{"startTime":107.234,"endTime":112.174,"body":"the emperor's new close where nobody"},{"startTime":107.234,"endTime":112.174,"body":"knows what it means, but nobody wants to"},{"startTime":112.424,"endTime":114.294,"body":"admit that they don't know what it means."},{"startTime":114.394,"endTime":116.094,"body":"And this happens to me all the time."},{"startTime":116.194,"endTime":120.374,"body":"I'm in meetings constantly where"},{"startTime":116.194,"endTime":120.374,"body":"I'm looking up what terms mean and"},{"startTime":120.374,"endTime":123.774,"body":"double checking it, and there's"},{"startTime":120.374,"endTime":123.774,"body":"always a simpler name for it."},{"startTime":124.184,"endTime":126.064,"body":"There's either an acronym"},{"startTime":124.184,"endTime":126.064,"body":"or something else."},{"startTime":127.014,"endTime":130.744,"body":"Just starting from that point,"},{"startTime":127.014,"endTime":130.744,"body":"how could someone in leadership."},{"startTime":131.694,"endTime":135.434,"body":"Is there a way to, to, without"},{"startTime":131.694,"endTime":135.434,"body":"seeming dumb, say you don't"},{"startTime":135.434,"endTime":136.074,"body":"know what something means."},{"startTime":138.894,"endTime":141.744,"body":"First of all, I think I remember"},{"startTime":138.894,"endTime":141.744,"body":"it's, it reminds me of an experience."},{"startTime":141.984,"endTime":146.534,"body":"I was general counsel at family office and"},{"startTime":141.984,"endTime":146.534,"body":"we'd had quarterly meetings with all the"},{"startTime":146.534,"endTime":150.544,"body":"presidents of all the different companies"},{"startTime":146.534,"endTime":150.544,"body":"that the family office owned and."},{"startTime":150.544,"endTime":153.559,"body":"The chairman, president of all"},{"startTime":150.544,"endTime":153.559,"body":"the companies, I guess whatever,"},{"startTime":153.699,"endTime":154.759,"body":"he owned all the companies."},{"startTime":155.259,"endTime":156.519,"body":"He would lead the meetings."},{"startTime":157.059,"endTime":160.839,"body":"And most of the people around the room"},{"startTime":157.059,"endTime":160.839,"body":"were, I don't wanna say yes, men and"},{"startTime":160.839,"endTime":165.199,"body":"women, but they just nobody wanted to"},{"startTime":160.839,"endTime":165.199,"body":"because he got very, I don't wanna say"},{"startTime":165.199,"endTime":167.689,"body":"hostile, if you challenged him, whatever."},{"startTime":167.749,"endTime":172.789,"body":"So he was using a term wrong and"},{"startTime":167.749,"endTime":172.789,"body":"everyone in the room knew it."},{"startTime":173.729,"endTime":176.499,"body":"And, it was just funny 'cause"},{"startTime":173.729,"endTime":176.499,"body":"people are looking at each other and"},{"startTime":176.499,"endTime":178.139,"body":"little s murky and whatever else."},{"startTime":178.479,"endTime":182.259,"body":"And finally I just corrected"},{"startTime":178.479,"endTime":182.259,"body":"him after several times going"},{"startTime":182.259,"endTime":183.619,"body":"around using that silly word."},{"startTime":184.479,"endTime":187.739,"body":"And he's, he got embarrassed,"},{"startTime":184.479,"endTime":187.739,"body":"but he started laughing and da."},{"startTime":187.739,"endTime":191.729,"body":"He says, why would if I had whatever,"},{"startTime":187.739,"endTime":191.729,"body":"broccoli on my teeth, why wouldn't"},{"startTime":191.849,"endTime":192.789,"body":"somebody say, whatever kind of thing."},{"startTime":193.289,"endTime":196.089,"body":"It made me look stupid"},{"startTime":193.289,"endTime":196.089,"body":"longer, so he appreciated."},{"startTime":196.229,"endTime":198.529,"body":"And the only reason I did it is because."},{"startTime":199.879,"endTime":203.039,"body":"I felt extremely"},{"startTime":199.879,"endTime":203.039,"body":"comfortable in my position."},{"startTime":203.599,"endTime":207.839,"body":"I was not worried about getting"},{"startTime":203.599,"endTime":207.839,"body":"reprimanded or fired, anything like that."},{"startTime":207.859,"endTime":210.279,"body":"So I said it and I said it in a funny way."},{"startTime":210.899,"endTime":214.399,"body":"So not to embarrass him, I hope,"},{"startTime":210.899,"endTime":214.399,"body":"hopefully not to embarrass him, but"},{"startTime":214.559,"endTime":217.759,"body":"everyone else cracked up because they"},{"startTime":214.559,"endTime":217.759,"body":"were all thinking the same thing."},{"startTime":217.819,"endTime":219.679,"body":"So it is, it's a challenge."},{"startTime":219.979,"endTime":224.179,"body":"And it's funny, I. I was a m and a"},{"startTime":219.979,"endTime":224.179,"body":"lawyer, securities lawyer and all kind"},{"startTime":224.179,"endTime":228.869,"body":"of stuff, dealing with the SEC and they"},{"startTime":224.179,"endTime":228.869,"body":"all have their different languages and"},{"startTime":229.009,"endTime":233.379,"body":"sometimes I didn't know, and you try"},{"startTime":229.009,"endTime":233.379,"body":"to pick out, figure it out in context."},{"startTime":233.579,"endTime":237.529,"body":"I remember when I was a, an associate,"},{"startTime":233.579,"endTime":237.529,"body":"I. You just, you figured out based"},{"startTime":237.529,"endTime":239.889,"body":"on the context of the conversation,"},{"startTime":237.529,"endTime":239.889,"body":"what they might be talking about."},{"startTime":240.229,"endTime":240.689,"body":"You hope."},{"startTime":241.109,"endTime":243.489,"body":"And this, when I started out,"},{"startTime":241.109,"endTime":243.489,"body":"there wasn't Google, so I"},{"startTime":243.489,"endTime":244.969,"body":"couldn't, today it's so simple."},{"startTime":245.309,"endTime":248.009,"body":"In the middle of our conversation, I"},{"startTime":245.309,"endTime":248.009,"body":"could just Google those three letter"},{"startTime":248.009,"endTime":250.329,"body":"words that you gave me and figured"},{"startTime":248.009,"endTime":250.329,"body":"out exactly what I'm talking about."},{"startTime":250.429,"endTime":252.449,"body":"But back then it was a"},{"startTime":250.429,"endTime":252.449,"body":"little more challenging."},{"startTime":254.269,"endTime":257.369,"body":"Yeah it's really interesting how now."},{"startTime":258.344,"endTime":261.534,"body":"There's no longer a period of not knowing"},{"startTime":258.344,"endTime":261.534,"body":"what something means or what something is."},{"startTime":261.534,"endTime":264.349,"body":"You no longer have to wonder"},{"startTime":261.534,"endTime":264.349,"body":"anything you, no matter how random"},{"startTime":264.369,"endTime":266.429,"body":"the thought is, you can look it"},{"startTime":264.369,"endTime":266.429,"body":"up and know within a few minutes."},{"startTime":267.569,"endTime":272.389,"body":"And one of the other challenges"},{"startTime":267.569,"endTime":272.389,"body":"I've noticed in leadership is that"},{"startTime":272.839,"endTime":274.709,"body":"there tend to be two spectrums."},{"startTime":274.769,"endTime":278.429,"body":"One end of the spectrum is the"},{"startTime":274.769,"endTime":278.429,"body":"leader who is trying to do everything"},{"startTime":278.429,"endTime":279.789,"body":"self trying to get in there."},{"startTime":279.789,"endTime":281.629,"body":"And this is something I"},{"startTime":279.789,"endTime":281.629,"body":"deal with in the CTO roles."},{"startTime":281.629,"endTime":284.109,"body":"There's a temptation to be"},{"startTime":281.629,"endTime":284.109,"body":"the one coding, but if you're"},{"startTime":284.109,"endTime":286.039,"body":"coding, you're not, you can't."},{"startTime":286.669,"endTime":287.704,"body":"Do both, right?"},{"startTime":287.704,"endTime":293.814,"body":"Because you need to be available and"},{"startTime":287.704,"endTime":293.814,"body":"it's 90% meetings, , which is, I'm"},{"startTime":293.814,"endTime":298.344,"body":"not a meetings guy, but now I'm in"},{"startTime":293.814,"endTime":298.344,"body":"meetings all the time and they all,"},{"startTime":298.534,"endTime":300.384,"body":"it's different when you're the one"},{"startTime":298.534,"endTime":300.384,"body":"running the meeting, suddenly they"},{"startTime":300.384,"endTime":303.984,"body":"feel a lot more important and then"},{"startTime":300.384,"endTime":303.984,"body":"you're ones sitting there silently."},{"startTime":303.984,"endTime":306.224,"body":"But it's at the other end of the"},{"startTime":303.984,"endTime":306.224,"body":"spectrum though, is the leader"},{"startTime":306.434,"endTime":309.184,"body":"who's hands off and trusts everyone."},{"startTime":309.204,"endTime":312.544,"body":"But then when something's"},{"startTime":309.204,"endTime":312.544,"body":"wrong, they find out really."},{"startTime":313.304,"endTime":315.829,"body":"Farther down the line, it takes"},{"startTime":313.304,"endTime":315.829,"body":"'em a lot longer to problem."},{"startTime":317.009,"endTime":320.579,"body":"How can a leader find the happy"},{"startTime":317.009,"endTime":320.579,"body":"medium where they're not putting"},{"startTime":320.599,"endTime":325.259,"body":"in a hundred hours a week, but also"},{"startTime":320.599,"endTime":325.259,"body":"where they still have the finger"},{"startTime":325.319,"endTime":326.379,"body":"on the pulse of the business."},{"startTime":328.989,"endTime":332.479,"body":"So I I'm a business coach and"},{"startTime":328.989,"endTime":332.479,"body":"one of my platforms that I work"},{"startTime":332.479,"endTime":334.559,"body":"with is called System and Soul."},{"startTime":335.539,"endTime":340.359,"body":"And the system is very much if you're"},{"startTime":335.539,"endTime":340.359,"body":"familiar with the entrepreneurial"},{"startTime":340.359,"endTime":343.379,"body":"operating system, I. It's EOS."},{"startTime":344.249,"endTime":345.379,"body":"It's been around for a long time."},{"startTime":345.399,"endTime":347.819,"body":"So System and Soul is newer,"},{"startTime":345.399,"endTime":347.819,"body":"maybe five years or so."},{"startTime":348.359,"endTime":351.779,"body":"And they really added the soul part"},{"startTime":348.359,"endTime":351.779,"body":"of it, which is really dealing with"},{"startTime":351.979,"endTime":355.579,"body":"employees and purpose and making sure"},{"startTime":351.979,"endTime":355.579,"body":"people are happy and fulfilled at work."},{"startTime":356.039,"endTime":360.379,"body":"But the, on the system side,"},{"startTime":356.039,"endTime":360.379,"body":"on the so we have, I think ES"},{"startTime":360.379,"endTime":361.699,"body":"calls it like a level 10 meeting."},{"startTime":362.159,"endTime":367.419,"body":"We have a. Weekly sync and the idea of the"},{"startTime":362.159,"endTime":367.419,"body":"weekly sync is it should be quick meeting."},{"startTime":367.829,"endTime":370.549,"body":"Sometimes they do it standing"},{"startTime":367.829,"endTime":370.549,"body":"up to make sure it's quick."},{"startTime":371.049,"endTime":374.269,"body":"And the idea is you go around the"},{"startTime":371.049,"endTime":374.269,"body":"room and again, every week you're"},{"startTime":374.269,"endTime":376.479,"body":"meeting and so you say, these are"},{"startTime":374.269,"endTime":376.479,"body":"the things I need to accomplish"},{"startTime":376.479,"endTime":378.199,"body":"this week and at the next meeting."},{"startTime":379.249,"endTime":381.109,"body":"You just say, these are the three things."},{"startTime":381.359,"endTime":381.939,"body":"Yes and no."},{"startTime":382.049,"endTime":383.209,"body":"I did number one, I did number two."},{"startTime":383.209,"endTime":384.009,"body":"I didn't do number three."},{"startTime":384.709,"endTime":387.769,"body":"And then if that goes on for a long"},{"startTime":384.709,"endTime":387.769,"body":"time, you're not getting to number three."},{"startTime":388.109,"endTime":391.649,"body":"At some point the leader has to"},{"startTime":388.109,"endTime":391.649,"body":"realize, okay, what's problem,"},{"startTime":391.669,"endTime":392.769,"body":"what's the problem with number three?"},{"startTime":393.099,"endTime":394.099,"body":"Is it a personal problem?"},{"startTime":394.319,"endTime":395.509,"body":"Is it we need that done."},{"startTime":395.529,"endTime":398.109,"body":"And you're, you said, gonna do it"},{"startTime":395.529,"endTime":398.109,"body":"last week and the week before that."},{"startTime":398.669,"endTime":399.649,"body":"Why aren't you getting to it?"},{"startTime":399.709,"endTime":402.289,"body":"And it could be there other, like"},{"startTime":399.709,"endTime":402.289,"body":"sometimes the leader puts on other"},{"startTime":402.289,"endTime":404.129,"body":"priorities on top of those things."},{"startTime":404.789,"endTime":407.369,"body":"And I know that happened to me"},{"startTime":404.789,"endTime":407.369,"body":"and I would sometimes ask, I say,"},{"startTime":407.369,"endTime":408.729,"body":"okay, you wanted me to do this."},{"startTime":408.789,"endTime":410.049,"body":"Is this more important than this?"},{"startTime":410.069,"endTime":414.089,"body":"And you having that communication, which"},{"startTime":410.069,"endTime":414.089,"body":"a lot of times there does not exist."},{"startTime":414.589,"endTime":416.129,"body":"So the, these weekly sinks."},{"startTime":417.204,"endTime":417.824,"body":"Are really good."},{"startTime":417.824,"endTime":421.744,"body":"Just make sure everyone knows what"},{"startTime":417.824,"endTime":421.744,"body":"they're supposed to do this week and if"},{"startTime":421.744,"endTime":423.874,"body":"they're accomplishing it, accountability."},{"startTime":424.474,"endTime":427.074,"body":"'cause that's the thing that the"},{"startTime":424.474,"endTime":427.074,"body":"leader needs to see who's doing"},{"startTime":427.074,"endTime":428.314,"body":"what and who's not doing what."},{"startTime":428.934,"endTime":431.674,"body":"And if they need help, a good leader"},{"startTime":428.934,"endTime":431.674,"body":"would say, how can I help you with that?"},{"startTime":431.674,"endTime":435.014,"body":"You're I see you haven't gotten to"},{"startTime":431.674,"endTime":435.014,"body":"three, three weeks in a row now."},{"startTime":436.079,"endTime":436.939,"body":"How can I help you with that?"},{"startTime":436.939,"endTime":437.899,"body":"What do you need from me?"},{"startTime":438.189,"endTime":439.549,"body":"What resources need or"},{"startTime":438.189,"endTime":439.549,"body":"something like that."},{"startTime":439.649,"endTime":442.749,"body":"So those kind of a, if you have"},{"startTime":439.649,"endTime":442.749,"body":"that kind of a quick meeting,"},{"startTime":443.109,"endTime":444.149,"body":"'cause nobody likes meetings."},{"startTime":444.369,"endTime":448.269,"body":"And there's a funny thing we talk about"},{"startTime":444.369,"endTime":448.269,"body":"how if you look around the room, that"},{"startTime":448.269,"endTime":452.559,"body":"eight people in a room all making,"},{"startTime":448.269,"endTime":452.559,"body":"$200,000 a year kind of thing, you're"},{"startTime":452.719,"endTime":454.759,"body":"spending a lot of money on meetings."},{"startTime":455.579,"endTime":457.999,"body":"So we try to cut those out"},{"startTime":455.579,"endTime":457.999,"body":"as, make it more efficient."},{"startTime":460.344,"endTime":461.644,"body":"You literally med my mind."},{"startTime":461.644,"endTime":464.364,"body":"Every time I'm in a meeting, I"},{"startTime":461.644,"endTime":464.364,"body":"look around thinking about how"},{"startTime":464.364,"endTime":465.644,"body":"much does this meeting costing me?"},{"startTime":466.924,"endTime":469.544,"body":"And I, that one of the, that's"},{"startTime":466.924,"endTime":469.544,"body":"one of the big differences between"},{"startTime":469.544,"endTime":472.664,"body":"an entrepreneur and someone who's"},{"startTime":469.544,"endTime":472.664,"body":"gone up through the ranks, right?"},{"startTime":472.664,"endTime":476.144,"body":"Because when you're, it's your own"},{"startTime":472.664,"endTime":476.144,"body":"business, you're thinking, I'm spending,"},{"startTime":476.294,"endTime":481.104,"body":"this meeting's costing me $2,000 a minute"},{"startTime":476.294,"endTime":481.104,"body":"or 2000, even $2,000 an hour, and it's."},{"startTime":481.979,"endTime":482.639,"body":"Is it worth it?"},{"startTime":483.819,"endTime":484.479,"body":"And it changes."},{"startTime":484.869,"endTime":487.759,"body":"It's so different than when"},{"startTime":484.869,"endTime":487.759,"body":"it's not your own money or when"},{"startTime":487.759,"endTime":488.879,"body":"it's like the corporate credit."},{"startTime":488.879,"endTime":490.479,"body":"So it's like people spend more"},{"startTime":488.879,"endTime":490.479,"body":"on the corporate credit card"},{"startTime":490.479,"endTime":491.359,"body":"than their own credit card."},{"startTime":491.859,"endTime":492.079,"body":"Yep."},{"startTime":492.179,"endTime":495.879,"body":"And it's amazing how much your"},{"startTime":492.179,"endTime":495.879,"body":"mindset shifts when you start"},{"startTime":495.879,"endTime":499.649,"body":"thinking about rather than,"},{"startTime":495.879,"endTime":499.649,"body":"is this meaning worth my time?"},{"startTime":499.669,"endTime":499.949,"body":"Is it?"},{"startTime":500.189,"endTime":500.869,"body":"It's everyone's time."},{"startTime":501.659,"endTime":504.299,"body":"I've heard this saying that if someone's"},{"startTime":501.659,"endTime":504.299,"body":"not allowed to speak at a meeting,"},{"startTime":504.299,"endTime":505.179,"body":"then they don't need to be there."},{"startTime":505.409,"endTime":508.539,"body":"Because I do see some of these meetings"},{"startTime":505.409,"endTime":508.539,"body":"that are just too many people and it's"},{"startTime":508.589,"endTime":511.489,"body":"is the purpose of all the people there"},{"startTime":508.589,"endTime":511.489,"body":"just so someone has to listen to you."},{"startTime":513.189,"endTime":519.989,"body":"And one of the kind of challenges"},{"startTime":513.189,"endTime":519.989,"body":"to navigate is, which also you"},{"startTime":519.989,"endTime":522.829,"body":"brought up, which is great, is"},{"startTime":519.989,"endTime":522.829,"body":"like knowing the real priority tree"},{"startTime":522.899,"endTime":526.189,"body":"because I've seen some businesses"},{"startTime":522.899,"endTime":526.189,"body":"where everything's an emergency."},{"startTime":526.799,"endTime":529.099,"body":"And when everything's an"},{"startTime":526.799,"endTime":529.099,"body":"emergency, nothing's an emergency."},{"startTime":529.199,"endTime":529.779,"body":"And I see"},{"startTime":531.889,"endTime":534.739,"body":"there's another version of this"},{"startTime":531.889,"endTime":534.739,"body":"where there's multiple scales."},{"startTime":534.739,"endTime":538.299,"body":"Like sometimes it's a scale of one to 10,"},{"startTime":534.739,"endTime":538.299,"body":"and sometimes it's a scale of cold to hot."},{"startTime":538.299,"endTime":540.059,"body":"And it's can we just use"},{"startTime":538.299,"endTime":540.059,"body":"one scale for everything?"},{"startTime":540.489,"endTime":544.539,"body":"Because I am , I sometimes"},{"startTime":540.489,"endTime":544.539,"body":"work with clients and I don't"},{"startTime":544.539,"endTime":546.139,"body":"understand their emergency scale."},{"startTime":546.139,"endTime":550.499,"body":"So I'll say on a scale of one"},{"startTime":546.139,"endTime":550.499,"body":"to 10, how big a deal is this?"},{"startTime":553.434,"endTime":555.734,"body":"If they keep giving me tens,"},{"startTime":553.434,"endTime":555.734,"body":"I know something's wrong."},{"startTime":555.934,"endTime":559.094,"body":"'cause it's not, I'm like,"},{"startTime":555.934,"endTime":559.094,"body":"here's a 10, there's a tiger"},{"startTime":559.114,"endTime":560.614,"body":"in the room with you is a 10."},{"startTime":561.164,"endTime":562.954,"body":"If you're a tiger in the"},{"startTime":561.164,"endTime":562.954,"body":"hallway, that's a nine."},{"startTime":563.439,"endTime":563.969,"body":"Talk tiger."},{"startTime":563.969,"endTime":565.849,"body":"Outside the house, we're talking seven."},{"startTime":566.309,"endTime":569.809,"body":"So there has to be a scale"},{"startTime":566.309,"endTime":569.809,"body":"because Tiger, the room has to"},{"startTime":569.809,"endTime":570.889,"body":"be worse than Tiger outside."},{"startTime":571.509,"endTime":575.249,"body":"And this is something where, 'cause"},{"startTime":571.509,"endTime":575.249,"body":"I feel like this can actually"},{"startTime":575.249,"endTime":578.199,"body":"establish a culture of like red alert."},{"startTime":578.649,"endTime":582.049,"body":"You know when a ship's in trouble,"},{"startTime":578.649,"endTime":582.049,"body":"they go, okay, we're battle stations."},{"startTime":582.049,"endTime":582.529,"body":"Red alert."},{"startTime":582.549,"endTime":586.089,"body":"You can't be at red alert all the time"},{"startTime":582.549,"endTime":586.089,"body":"because people's nerves get afraid."},{"startTime":586.089,"endTime":588.049,"body":"People can't be giving a"},{"startTime":586.089,"endTime":588.049,"body":"hundred percent attention."},{"startTime":589.854,"endTime":594.594,"body":"And this is one of the struggles because"},{"startTime":589.854,"endTime":594.594,"body":"as a leader you wanna get everything done."},{"startTime":594.654,"endTime":597.274,"body":"And I've been there too, as a leader"},{"startTime":594.654,"endTime":597.274,"body":"myself, sometimes I'm like, I want"},{"startTime":597.274,"endTime":598.274,"body":"everything to get done on time."},{"startTime":598.854,"endTime":601.384,"body":"And one of the things you have"},{"startTime":598.854,"endTime":601.384,"body":"to deal with is that it never"},{"startTime":601.384,"endTime":603.024,"body":"gets done as fast as you want."},{"startTime":603.334,"endTime":605.824,"body":"Something always happens, and"},{"startTime":603.334,"endTime":605.824,"body":"sometimes it's your fault."},{"startTime":605.884,"endTime":608.344,"body":"You say, work on this brush"},{"startTime":605.884,"endTime":608.344,"body":"or you distract someone."},{"startTime":608.484,"endTime":612.864,"body":"All you have to, all you have to do"},{"startTime":608.484,"endTime":612.864,"body":"is give one wrong hint about a future"},{"startTime":612.864,"endTime":614.424,"body":"project and you can throw off everyone."},{"startTime":614.524,"endTime":616.904,"body":"So you have to, I've done"},{"startTime":614.524,"endTime":616.904,"body":"this myself recently."},{"startTime":617.544,"endTime":622.834,"body":"So just realizing that now as we enter"},{"startTime":617.544,"endTime":622.834,"body":"this world of artificial intelligence,"},{"startTime":622.994,"endTime":628.874,"body":"a lot of CEOs and a lot of leaders know"},{"startTime":622.994,"endTime":628.874,"body":"they want it, but they're not sure why."},{"startTime":629.404,"endTime":630.594,"body":"We've gone through this a few times."},{"startTime":631.134,"endTime":633.834,"body":"We went through the phase"},{"startTime":631.134,"endTime":633.834,"body":"of I need a cell phone."},{"startTime":634.254,"endTime":634.474,"body":"Why?"},{"startTime":635.054,"endTime":636.254,"body":"Maybe even before that, I need a car."},{"startTime":636.254,"endTime":638.934,"body":"Phone, . My kids can't believe"},{"startTime":636.254,"endTime":638.934,"body":"a car phone's a thing, or, I"},{"startTime":638.934,"endTime":640.134,"body":"needed a pager and I need this."},{"startTime":640.254,"endTime":640.974,"body":"I need to be available."},{"startTime":641.754,"endTime":644.959,"body":"And the question is why I. We"},{"startTime":641.754,"endTime":644.959,"body":"jump over it 'cause it's exciting."},{"startTime":645.419,"endTime":646.639,"body":"Or I need a website."},{"startTime":647.419,"endTime":648.319,"body":"So many people go there."},{"startTime":648.359,"endTime":649.599,"body":"I need a website 30 years ago."},{"startTime":649.619,"endTime":650.439,"body":"Why do you need a website?"},{"startTime":650.619,"endTime":652.399,"body":"I'm not sure, but I've heard I need it."},{"startTime":652.399,"endTime":654.759,"body":"And we're going through that now with ai."},{"startTime":655.079,"endTime":655.959,"body":"Everyone says I need it."},{"startTime":656.199,"endTime":657.359,"body":"I don't, and they go what do you mean?"},{"startTime":657.359,"endTime":658.159,"body":"They go, I don't know."},{"startTime":659.629,"endTime":666.279,"body":"And it's a real challenge for CTOs, for"},{"startTime":659.629,"endTime":666.279,"body":"tech teams, even for myself, when I do"},{"startTime":666.279,"endTime":670.199,"body":"consulting on projects, it's that I have"},{"startTime":666.279,"endTime":670.199,"body":"to dig in to figure out what exactly"},{"startTime":671.139,"endTime":672.319,"body":"Do you want the AI to do?"},{"startTime":672.589,"endTime":673.959,"body":"When you say ai, what do you mean?"},{"startTime":673.959,"endTime":675.519,"body":"And the definition is very broad."},{"startTime":676.059,"endTime":678.279,"body":"No two people mean the same"},{"startTime":676.059,"endTime":678.279,"body":"thing when they say ai."},{"startTime":679.179,"endTime":684.599,"body":"So for people from, I try to approach"},{"startTime":679.179,"endTime":684.599,"body":"it from a problem solution, tell me"},{"startTime":684.599,"endTime":686.559,"body":"what the problem is and then we'll"},{"startTime":684.599,"endTime":686.559,"body":"figure out if AI is the solution."},{"startTime":686.559,"endTime":690.189,"body":"Because if you buy a hammer, you're"},{"startTime":686.559,"endTime":690.189,"body":"gonna start looking for nails, right?"},{"startTime":690.189,"endTime":692.429,"body":"If I, when I buy a tape"},{"startTime":690.189,"endTime":692.429,"body":"measure at the store."},{"startTime":693.354,"endTime":695.434,"body":"I come home, I have to start"},{"startTime":693.354,"endTime":695.434,"body":"measuring stuff to show to my wife"},{"startTime":695.434,"endTime":696.394,"body":"that I didn't waste the money."},{"startTime":696.664,"endTime":701.314,"body":"Like you start using whatever tool you"},{"startTime":696.664,"endTime":701.314,"body":"bought, and we see this where people do"},{"startTime":701.314,"endTime":705.114,"body":"make a major investment, whether it's AI"},{"startTime":701.314,"endTime":705.114,"body":"or another tool, and suddenly they want"},{"startTime":705.434,"endTime":707.834,"body":"everyone to use it because otherwise"},{"startTime":705.434,"endTime":707.834,"body":"they have to admit they made a mistake"},{"startTime":707.854,"endTime":710.154,"body":"and it's like good money after bad."},{"startTime":710.894,"endTime":716.074,"body":"So how can leaders from the top down"},{"startTime":710.894,"endTime":716.074,"body":"navigate this world and possibly"},{"startTime":716.684,"endTime":719.714,"body":"build out some of their team using"},{"startTime":716.684,"endTime":719.714,"body":"artificial intelligence or some of the"},{"startTime":719.714,"endTime":721.274,"body":"modern tools, some of the technologies."},{"startTime":722.804,"endTime":725.969,"body":"First, I just wanna mention, as you were"},{"startTime":722.804,"endTime":725.969,"body":"talking about the emergencies, I remember"},{"startTime":725.969,"endTime":727.449,"body":"I had declined that everything was an 11."},{"startTime":728.314,"endTime":729.864,"body":"So it was like exactly what you're saying."},{"startTime":729.864,"endTime":733.634,"body":"Okay, obviously it's not a big"},{"startTime":729.864,"endTime":733.634,"body":"deal if it's everything's an 11."},{"startTime":734.214,"endTime":738.464,"body":"I, I had this experience, SEO is"},{"startTime":734.214,"endTime":738.464,"body":"just completely foreign to me, right?"},{"startTime":738.544,"endTime":740.144,"body":"I understand what it's supposed"},{"startTime":738.544,"endTime":740.144,"body":"to do and everything else."},{"startTime":740.324,"endTime":741.744,"body":"And I remember I had a friend who."},{"startTime":742.559,"endTime":746.819,"body":"Did SEO when I, we were actually good"},{"startTime":742.559,"endTime":746.819,"body":"friends, so I, he convinced me, to"},{"startTime":746.819,"endTime":751.789,"body":"give him $25,000 instead of me paying"},{"startTime":746.819,"endTime":751.789,"body":"for leads, with $10 for every lead."},{"startTime":752.209,"endTime":755.349,"body":"He would create the SEO for"},{"startTime":752.209,"endTime":755.349,"body":"my website so that I wouldn't"},{"startTime":755.349,"endTime":756.189,"body":"have to pay for leads anymore."},{"startTime":756.449,"endTime":759.519,"body":"So it sounded like it made sense"},{"startTime":756.449,"endTime":759.519,"body":"because I was spending, like probably"},{"startTime":759.519,"endTime":761.559,"body":"$20,000 on lease every month."},{"startTime":762.219,"endTime":765.299,"body":"But after, three or four"},{"startTime":762.219,"endTime":765.299,"body":"months, nothing happened."},{"startTime":765.979,"endTime":767.219,"body":"I apologize for."},{"startTime":769.619,"endTime":771.899,"body":"But and eventually he's six months"},{"startTime":769.619,"endTime":771.899,"body":"later, he came to me and he says,"},{"startTime":771.899,"endTime":773.179,"body":"listen, I apologize for you."},{"startTime":773.779,"endTime":775.019,"body":"I owe you $25,000."},{"startTime":775.699,"endTime":776.219,"body":"I did nothing."},{"startTime":776.879,"endTime":779.659,"body":"And I was like it was good"},{"startTime":776.879,"endTime":779.659,"body":"to hear, but I never got the"},{"startTime":779.659,"endTime":781.059,"body":"25,000 a diff different issue."},{"startTime":781.259,"endTime":785.299,"body":"I just think that the AI is"},{"startTime":781.259,"endTime":785.299,"body":"similarly like that black box."},{"startTime":786.449,"endTime":789.269,"body":"People really just don't know what it is."},{"startTime":789.919,"endTime":792.639,"body":"And I tell people every once in"},{"startTime":789.919,"endTime":792.639,"body":"a while are you using chat GPT?"},{"startTime":792.659,"endTime":797.339,"body":"Just ask it a question, and and I, you,"},{"startTime":792.659,"endTime":797.339,"body":"I get them to do something with chat,"},{"startTime":797.419,"endTime":800.719,"body":"GPT, you give me a headline for a new"},{"startTime":797.419,"endTime":800.719,"body":"commercial or something like that."},{"startTime":800.739,"endTime":803.849,"body":"And it will, you tell what the"},{"startTime":800.739,"endTime":803.849,"body":"issues are and it's that's cool."},{"startTime":803.849,"endTime":804.409,"body":"That's amazing."},{"startTime":804.509,"endTime":805.429,"body":"'cause you might sit there and."},{"startTime":805.899,"endTime":809.949,"body":"Think about all the thing, different"},{"startTime":805.899,"endTime":809.949,"body":"ideas of a commercial and chat could"},{"startTime":809.949,"endTime":811.309,"body":"give you 10 ideas just like that."},{"startTime":811.889,"endTime":815.639,"body":"So it's it's that easy aspect"},{"startTime":811.889,"endTime":815.639,"body":"is something to just make them"},{"startTime":815.639,"endTime":816.879,"body":"understand exactly what's."},{"startTime":817.969,"endTime":821.979,"body":"AI is to, to a very low, sim,"},{"startTime":817.969,"endTime":821.979,"body":"similar extent sim easy extent."},{"startTime":822.059,"endTime":824.499,"body":"I guess they could under at least"},{"startTime":822.059,"endTime":824.499,"body":"understand and appreciate what that does."},{"startTime":825.119,"endTime":827.519,"body":"But think people are"},{"startTime":825.119,"endTime":827.519,"body":"reluctant to use technology."},{"startTime":827.639,"endTime":830.879,"body":"I remember when I started as a"},{"startTime":827.639,"endTime":830.879,"body":"lawyer, we just got emails, and"},{"startTime":831.009,"endTime":833.319,"body":"my boss, I was a new associate."},{"startTime":833.459,"endTime":835.289,"body":"He was a senior, partner at the firm."},{"startTime":836.069,"endTime":836.649,"body":"And he."},{"startTime":837.314,"endTime":841.534,"body":"Used email 'cause it, everyone leaves"},{"startTime":837.314,"endTime":841.534,"body":"email, but he did not want, and he was"},{"startTime":841.534,"endTime":845.054,"body":"upset about it because normally somebody"},{"startTime":841.534,"endTime":845.054,"body":"would a client who wanted a project"},{"startTime":845.124,"endTime":849.014,"body":"done would call the lawyer most of the"},{"startTime":845.124,"endTime":849.014,"body":"time, not get 'em, leave a message."},{"startTime":849.274,"endTime":852.374,"body":"The lawyer would call back when it was"},{"startTime":849.274,"endTime":852.374,"body":"convened for the lawyer and maybe not"},{"startTime":852.374,"endTime":857.134,"body":"get the client, so it could go a week or"},{"startTime":852.374,"endTime":857.134,"body":"two before he has to address that issue."},{"startTime":857.674,"endTime":862.094,"body":"Now with email, he says, I get the"},{"startTime":857.674,"endTime":862.094,"body":"message that I, they're expecting"},{"startTime":862.094,"endTime":863.054,"body":"me to do something right away."},{"startTime":863.724,"endTime":866.944,"body":"So he said, because I wanted to give"},{"startTime":863.724,"endTime":866.944,"body":"a client his text message or his"},{"startTime":866.944,"endTime":868.224,"body":"phone numbers for a text message."},{"startTime":868.224,"endTime":870.184,"body":"He goes, absolutely not now."},{"startTime":870.184,"endTime":871.344,"body":"I guess this is 1992."},{"startTime":871.444,"endTime":875.424,"body":"He said, then everyone just could demand"},{"startTime":871.444,"endTime":875.424,"body":"it immediately, so he said, forget that."},{"startTime":875.524,"endTime":876.904,"body":"So he he refused to hand out."},{"startTime":876.964,"endTime":878.624,"body":"He was very reluctant"},{"startTime":876.964,"endTime":878.624,"body":"on emails by the way."},{"startTime":878.924,"endTime":883.039,"body":"But text message was absolutely not"},{"startTime":878.924,"endTime":883.039,"body":"just, it just . Changed everything,"},{"startTime":883.089,"endTime":884.509,"body":"whatever the, everything's now."},{"startTime":884.809,"endTime":891.049,"body":"So I think there is some concern and"},{"startTime":884.809,"endTime":891.049,"body":"fear, clearly I know employees at,"},{"startTime":891.069,"endTime":892.369,"body":"in certain things that they're doing."},{"startTime":892.369,"endTime":896.739,"body":"They're, especially on the research"},{"startTime":892.369,"endTime":896.739,"body":"side, if you could just ask chat, GPT or"},{"startTime":896.859,"endTime":900.309,"body":"whatever the other perplexity, the other"},{"startTime":896.859,"endTime":900.309,"body":"ones what you're looking for, you're"},{"startTime":900.309,"endTime":901.429,"body":"gonna get it a heck of a lot quicker."},{"startTime":901.959,"endTime":905.589,"body":"Which actually reminds me of another quick"},{"startTime":901.959,"endTime":905.589,"body":"story as again, as a first year associate,"},{"startTime":905.789,"endTime":907.149,"body":"I went, walked into my partner's office."},{"startTime":907.149,"endTime":908.149,"body":"He called me into his office."},{"startTime":908.409,"endTime":912.349,"body":"He asked me a question, and as I"},{"startTime":908.409,"endTime":912.349,"body":"was leaving his office, I walked"},{"startTime":912.409,"endTime":916.349,"body":"by another partner's office and"},{"startTime":912.409,"endTime":916.349,"body":"I just poked my head in and asked"},{"startTime":916.349,"endTime":918.229,"body":"her to answer to his question."},{"startTime":918.449,"endTime":922.429,"body":"She knew right off the top of her"},{"startTime":918.449,"endTime":922.429,"body":"head, so I went back to him and I"},{"startTime":922.579,"endTime":924.509,"body":"gave him the answer and he said."},{"startTime":925.009,"endTime":928.789,"body":"He got up, he went and slammed"},{"startTime":925.009,"endTime":928.789,"body":"the door shut and he said, Keith,"},{"startTime":929.369,"endTime":933.389,"body":"how are we gonna make money if you"},{"startTime":929.369,"endTime":933.389,"body":"can answer the question like that?"},{"startTime":933.969,"endTime":938.029,"body":"And also I want you to learn, I, I could"},{"startTime":933.969,"endTime":938.029,"body":"have walked in next door and asked her"},{"startTime":938.029,"endTime":939.309,"body":"myself if I needed to know the question."},{"startTime":939.529,"endTime":940.909,"body":"And I probably knew the answer anyway."},{"startTime":941.249,"endTime":945.199,"body":"So he said, you need to learn how"},{"startTime":941.249,"endTime":945.199,"body":"to research and learn and get, you"},{"startTime":945.199,"endTime":946.599,"body":"need to learn how to find the answer."},{"startTime":946.939,"endTime":948.199,"body":"So he was just very upsetting."},{"startTime":948.259,"endTime":951.469,"body":"And the other point, I guess his point"},{"startTime":948.259,"endTime":951.469,"body":"was  when you could have spent an"},{"startTime":951.469,"endTime":954.109,"body":"hour on and we could build something"},{"startTime":951.469,"endTime":954.109,"body":"and again, you get better and you"},{"startTime":954.129,"endTime":956.269,"body":"get experience and I get pit paid."},{"startTime":956.329,"endTime":958.989,"body":"So it was a learning experience as well."},{"startTime":960.599,"endTime":960.889,"body":"Yeah."},{"startTime":960.949,"endTime":964.969,"body":"One of the challenges that happens"},{"startTime":960.949,"endTime":964.969,"body":"is once you do it fast, they expect"},{"startTime":964.969,"endTime":966.209,"body":"it to be fast every time after that."},{"startTime":967.189,"endTime":971.189,"body":"And there's this idea that I've thought"},{"startTime":967.189,"endTime":971.189,"body":"about a lot, which is that we got"},{"startTime":971.189,"endTime":972.989,"body":"watches so that we could be on time."},{"startTime":973.009,"endTime":975.869,"body":"But all it does is means you fill out,"},{"startTime":973.009,"endTime":975.869,"body":"you bill out more of the day, right?"},{"startTime":975.869,"endTime":979.589,"body":"Lawyers bill out in 6 15, 3"},{"startTime":975.869,"endTime":979.589,"body":"minute increments, and now you"},{"startTime":979.589,"endTime":981.149,"body":"have to get more and more strict."},{"startTime":981.849,"endTime":984.249,"body":"And the same thing happened to each time."},{"startTime":984.249,"endTime":986.209,"body":"We have a technology that says, oh,"},{"startTime":984.249,"endTime":986.209,"body":"you're gonna get all your time back."},{"startTime":986.259,"endTime":988.749,"body":"Once we got email, did"},{"startTime":986.259,"endTime":988.749,"body":"we get our time back?"},{"startTime":989.289,"endTime":991.749,"body":"No, because people expect icy,"},{"startTime":989.289,"endTime":991.749,"body":"like your boss was saying."},{"startTime":992.179,"endTime":993.229,"body":"Same thing with cell phones."},{"startTime":993.649,"endTime":995.989,"body":"And what's interesting is that."},{"startTime":997.019,"endTime":999.999,"body":"We see more and more of you have"},{"startTime":997.019,"endTime":999.999,"body":"to work when you're on vacation."},{"startTime":1000.019,"endTime":1000.999,"body":"You have to work when you're here."},{"startTime":1000.999,"endTime":1001.759,"body":"You're always available."},{"startTime":1001.789,"endTime":1003.279,"body":"Your boss will call you on the weekends."},{"startTime":1004.629,"endTime":1007.599,"body":"This when I was younger and we,"},{"startTime":1004.629,"endTime":1007.599,"body":"my family would go on vacation."},{"startTime":1007.669,"endTime":1008.199,"body":"That was it."},{"startTime":1008.219,"endTime":1012.959,"body":"You would, you knew what city we were"},{"startTime":1008.219,"endTime":1012.959,"body":"in, but like you would, you'd have hotels"},{"startTime":1012.959,"endTime":1015.279,"body":"asking for the names to try and find."},{"startTime":1015.489,"endTime":1016.839,"body":"Right now you could."},{"startTime":1017.019,"endTime":1017.679,"body":"You still have that?"},{"startTime":1018.654,"endTime":1022.464,"body":"Immediate access and it actually"},{"startTime":1018.654,"endTime":1022.464,"body":"has this negative effect."},{"startTime":1022.544,"endTime":1023.704,"body":"I see this with a lot of employees."},{"startTime":1023.704,"endTime":1028.384,"body":"Would you do something fast with ai and"},{"startTime":1023.704,"endTime":1028.384,"body":"now rather than you getting more breathing"},{"startTime":1028.384,"endTime":1032.504,"body":"room, there's just an expectation for"},{"startTime":1028.384,"endTime":1032.504,"body":"you to deliver 120%, 130% every day."},{"startTime":1032.964,"endTime":1034.744,"body":"So it doesn't make things better."},{"startTime":1036.064,"endTime":1037.004,"body":"And I see this a lot."},{"startTime":1037.024,"endTime":1039.364,"body":"We talk about efficiency."},{"startTime":1039.364,"endTime":1045.209,"body":"Like you're not really, if I help you"},{"startTime":1039.364,"endTime":1045.209,"body":"with AI and I can get you to be . More"},{"startTime":1045.369,"endTime":1047.769,"body":"efficient to where you can get three days,"},{"startTime":1045.369,"endTime":1047.769,"body":"five days of work done in three days."},{"startTime":1047.869,"endTime":1053.119,"body":"You're not gonna take a four"},{"startTime":1047.869,"endTime":1053.119,"body":"day weekend good , or you can"},{"startTime":1053.119,"endTime":1053.879,"body":"make a little bit more money."},{"startTime":1053.939,"endTime":1055.879,"body":"And that's one of the challenges"},{"startTime":1053.939,"endTime":1055.879,"body":"is that with all of these"},{"startTime":1055.879,"endTime":1056.999,"body":"tools, that's what we promise."},{"startTime":1057.789,"endTime":1058.559,"body":"More free time."},{"startTime":1058.659,"endTime":1063.119,"body":"We have this drive that causes"},{"startTime":1058.659,"endTime":1063.119,"body":"to put in more time and still"},{"startTime":1063.119,"endTime":1064.279,"body":"put that pressure behind us."},{"startTime":1064.939,"endTime":1066.519,"body":"Is there a way to navigate that because."},{"startTime":1067.809,"endTime":1071.249,"body":"I see one of the challenges that you"},{"startTime":1067.809,"endTime":1071.249,"body":"get, your employees get burned out"},{"startTime":1071.249,"endTime":1075.489,"body":"or they feel that too much pressure"},{"startTime":1071.249,"endTime":1075.489,"body":"because really you did it in one minute."},{"startTime":1075.489,"endTime":1075.649,"body":"Once."},{"startTime":1075.649,"endTime":1076.729,"body":"You can do it one minute again."},{"startTime":1079.389,"endTime":1079.609,"body":"Yes."},{"startTime":1079.949,"endTime":1084.239,"body":"One of the things I sort of coach on"},{"startTime":1079.949,"endTime":1084.239,"body":"is the sort of the work-life balance."},{"startTime":1084.779,"endTime":1089.359,"body":"And we try to use these, new"},{"startTime":1084.779,"endTime":1089.359,"body":"technologies, which is today"},{"startTime":1089.699,"endTime":1092.919,"body":"ai and also a lot of people."},{"startTime":1093.419,"endTime":1098.009,"body":"There's this whole thing that, my old boss"},{"startTime":1093.419,"endTime":1098.009,"body":"at the family office, he would write, he"},{"startTime":1098.009,"endTime":1102.169,"body":"would spend his entire Saturday signing"},{"startTime":1098.009,"endTime":1102.169,"body":"checks for every single money employees."},{"startTime":1102.169,"endTime":1105.609,"body":"He had a thousand employees, and one time"},{"startTime":1102.169,"endTime":1105.609,"body":"I remember I used to be one of the last"},{"startTime":1105.609,"endTime":1108.129,"body":"people at the office, but every once in"},{"startTime":1105.609,"endTime":1108.129,"body":"a while he would, he'd be in the office"},{"startTime":1108.129,"endTime":1109.929,"body":"when I left and I always say goodbye."},{"startTime":1109.929,"endTime":1111.529,"body":"And I'd say, listen, why"},{"startTime":1109.929,"endTime":1111.529,"body":"are you working so hard?"},{"startTime":1111.579,"endTime":1112.739,"body":"He guy's a billionaire."},{"startTime":1113.279,"endTime":1116.299,"body":"So he said, Keith, I have a"},{"startTime":1113.279,"endTime":1116.299,"body":"thousand people that are counting."},{"startTime":1117.244,"endTime":1122.224,"body":"And he, he really felt that pressure of"},{"startTime":1117.244,"endTime":1122.224,"body":"if something happened to him or one of his"},{"startTime":1122.464,"endTime":1125.904,"body":"businesses, people would be unemployed and"},{"startTime":1122.464,"endTime":1125.904,"body":"not get checks, not feed their families."},{"startTime":1126.084,"endTime":1127.264,"body":"So he really felt that pressure."},{"startTime":1127.324,"endTime":1132.224,"body":"So something I really try to focus"},{"startTime":1127.324,"endTime":1132.224,"body":"on is if you, you think you could do"},{"startTime":1132.224,"endTime":1134.554,"body":"everything the best in the office, but"},{"startTime":1132.224,"endTime":1134.554,"body":"if you could find somebody else that"},{"startTime":1134.554,"endTime":1138.234,"body":"does it, 75% as good as you delegate."},{"startTime":1138.984,"endTime":1143.274,"body":"Take that task off of your plate"},{"startTime":1138.984,"endTime":1143.274,"body":"and now you've more free time."},{"startTime":1143.774,"endTime":1147.594,"body":"Now again, trying to convince"},{"startTime":1143.774,"endTime":1147.594,"body":"people to do the right thing with"},{"startTime":1147.594,"endTime":1149.054,"body":"that free time is a challenge."},{"startTime":1149.174,"endTime":1153.214,"body":"I had one client who hired me because"},{"startTime":1149.174,"endTime":1153.214,"body":"he was very successful, business was"},{"startTime":1153.374,"endTime":1158.704,"body":"phenomenal, but he just had a wife and"},{"startTime":1153.374,"endTime":1158.704,"body":"two kids, and one on the way, and he says,"},{"startTime":1158.744,"endTime":1159.904,"body":"I wanna spend more time with my family."},{"startTime":1160.064,"endTime":1161.264,"body":"I, I said, I can't do."},{"startTime":1162.924,"endTime":1166.374,"body":"There's this whole idea of having a"},{"startTime":1162.924,"endTime":1166.374,"body":"visionary and an operator, somebody"},{"startTime":1166.374,"endTime":1167.094,"body":"that actually gets stuff done."},{"startTime":1167.114,"endTime":1168.934,"body":"The guy who has all"},{"startTime":1167.114,"endTime":1168.934,"body":"the big great thoughts."},{"startTime":1169.394,"endTime":1171.734,"body":"So he was the visionary, but"},{"startTime":1169.394,"endTime":1171.734,"body":"he was also the operator."},{"startTime":1172.454,"endTime":1174.334,"body":"'cause when you start your new"},{"startTime":1172.454,"endTime":1174.334,"body":"business, you're typically both."},{"startTime":1174.754,"endTime":1177.894,"body":"So I found him an operator, somebody"},{"startTime":1174.754,"endTime":1177.894,"body":"who manages the medical office."},{"startTime":1178.054,"endTime":1180.094,"body":"'cause he was in the"},{"startTime":1178.054,"endTime":1180.094,"body":"medical field, she took off."},{"startTime":1180.664,"endTime":1184.424,"body":"Took half of his plate off,"},{"startTime":1180.664,"endTime":1184.424,"body":"things task off of his plate, and"},{"startTime":1184.424,"endTime":1186.104,"body":"he had more time on his hands."},{"startTime":1186.604,"endTime":1190.984,"body":"The problem that he had was he started"},{"startTime":1186.604,"endTime":1190.984,"body":"opening up offices in other cities."},{"startTime":1191.844,"endTime":1194.674,"body":"So I joke with him, like after the"},{"startTime":1191.844,"endTime":1194.674,"body":"first year, I said, look, it's a good"},{"startTime":1194.674,"endTime":1199.114,"body":"thing you hired me and not your wife"},{"startTime":1194.674,"endTime":1199.114,"body":"because for you I might be successful."},{"startTime":1199.114,"endTime":1200.754,"body":"But your wife, I complete failure."},{"startTime":1200.894,"endTime":1202.434,"body":"You're not spending"},{"startTime":1200.894,"endTime":1202.434,"body":"any more time with her."},{"startTime":1202.594,"endTime":1207.024,"body":"I only used to speak to him"},{"startTime":1202.594,"endTime":1207.024,"body":"when he was in, in in, it's"},{"startTime":1207.184,"endTime":1207.904,"body":"a hundred percent a problem."},{"startTime":1208.114,"endTime":1209.794,"body":"I guess that's maybe a different problem."},{"startTime":1209.794,"endTime":1213.504,"body":"Like you said you choose, I wanna"},{"startTime":1209.794,"endTime":1213.504,"body":"make more money versus I wanna"},{"startTime":1213.504,"endTime":1214.424,"body":"spend more time with my family."},{"startTime":1214.444,"endTime":1217.654,"body":"So that's a choice thing that"},{"startTime":1214.444,"endTime":1217.654,"body":"we never even got into with"},{"startTime":1217.684,"endTime":1218.734,"body":"that conversation with him."},{"startTime":1219.194,"endTime":1221.054,"body":"But I'm sure his wife's gonna"},{"startTime":1219.194,"endTime":1221.054,"body":"have the conversation with him."},{"startTime":1222.984,"endTime":1223.274,"body":"Yeah."},{"startTime":1223.314,"endTime":1224.994,"body":"I thought you were gonna say"},{"startTime":1223.314,"endTime":1224.994,"body":"that he realized he doesn't"},{"startTime":1225.114,"endTime":1225.874,"body":"like his family that much."},{"startTime":1227.874,"endTime":1228.434,"body":"I don't wanna go there."},{"startTime":1229.174,"endTime":1230.114,"body":"My wife doesn't like it."},{"startTime":1230.384,"endTime":1231.234,"body":"It's I think that."},{"startTime":1233.299,"endTime":1236.919,"body":"We, as we get more technology, we keep"},{"startTime":1233.299,"endTime":1236.919,"body":"getting this, the promise never comes"},{"startTime":1236.919,"endTime":1240.519,"body":"true though, that we'll have more free"},{"startTime":1236.919,"endTime":1240.519,"body":"time because the time always fills."},{"startTime":1240.519,"endTime":1242.399,"body":"There's more meanings now than before."},{"startTime":1242.599,"endTime":1245.959,"body":"I I went through this phase where"},{"startTime":1242.599,"endTime":1245.959,"body":"like I, I started getting imaginary"},{"startTime":1245.959,"endTime":1248.599,"body":"buzzes from my phone 'cause I was"},{"startTime":1245.959,"endTime":1248.599,"body":"expecting messages all the time."},{"startTime":1248.659,"endTime":1250.909,"body":"And now I I realized something."},{"startTime":1251.249,"endTime":1252.029,"body":"It took me a long time."},{"startTime":1252.029,"endTime":1252.189,"body":"It."},{"startTime":1253.964,"endTime":1256.494,"body":"It's always an emergency"},{"startTime":1253.964,"endTime":1256.494,"body":"until it's on their desk."},{"startTime":1257.194,"endTime":1261.094,"body":"So I have had projects where they go, this"},{"startTime":1257.194,"endTime":1261.094,"body":"is an emergency, I need it by next week."},{"startTime":1261.114,"endTime":1262.494,"body":"And they don't look at it for 12 months."},{"startTime":1263.514,"endTime":1263.734,"body":"Yes."},{"startTime":1264.344,"endTime":1265.214,"body":"Kills, kills you."},{"startTime":1266.034,"endTime":1271.294,"body":"And I've started to realize that like my"},{"startTime":1266.034,"endTime":1271.294,"body":"phone, I leave it on silent all the time."},{"startTime":1271.764,"endTime":1273.614,"body":"Like I never turn the noise on my phone."},{"startTime":1274.034,"endTime":1276.294,"body":"He goes, if it's an"},{"startTime":1274.034,"endTime":1276.294,"body":"emergency, you'll find me."},{"startTime":1276.904,"endTime":1278.064,"body":"I'm an easy, I'm easy to find."},{"startTime":1278.144,"endTime":1281.944,"body":"I work from home, and all the people"},{"startTime":1278.144,"endTime":1281.944,"body":"that need to find me can walk upstairs"},{"startTime":1282.494,"endTime":1289.794,"body":"because unless you're, a fireman"},{"startTime":1282.494,"endTime":1289.794,"body":"doctor, a police officer, it's never"},{"startTime":1289.954,"endTime":1293.434,"body":"a emergency to the minute, it's"},{"startTime":1289.954,"endTime":1293.434,"body":"never that level of an emergency."},{"startTime":1293.694,"endTime":1300.404,"body":"And it just, we think it, there's"},{"startTime":1293.694,"endTime":1300.404,"body":"this feeling of importance that"},{"startTime":1300.404,"endTime":1301.204,"body":"comes with being available."},{"startTime":1301.704,"endTime":1302.564,"body":"I'm available all the time."},{"startTime":1302.659,"endTime":1306.859,"body":"I must be important because doctors"},{"startTime":1302.659,"endTime":1306.859,"body":"have pagers and now I have a pager,"},{"startTime":1306.859,"endTime":1308.059,"body":"so I'm important like a doctor."},{"startTime":1309.159,"endTime":1313.019,"body":"And it creates this I think this kind"},{"startTime":1309.159,"endTime":1313.019,"body":"of self-fulfilling prophecy where"},{"startTime":1313.019,"endTime":1315.139,"body":"you start to feel more importance"},{"startTime":1313.019,"endTime":1315.139,"body":"so you become more available."},{"startTime":1315.199,"endTime":1318.569,"body":"So you become busier, but you"},{"startTime":1315.199,"endTime":1318.569,"body":"never, it's not really true."},{"startTime":1318.749,"endTime":1320.209,"body":"It doesn't really make you more important."},{"startTime":1320.229,"endTime":1324.569,"body":"It just makes you more stressed"},{"startTime":1320.229,"endTime":1324.569,"body":"out or more like less because"},{"startTime":1324.569,"endTime":1325.689,"body":"people that are really important."},{"startTime":1326.774,"endTime":1328.294,"body":"They're hanging out in"},{"startTime":1326.774,"endTime":1328.294,"body":"yachts all the time."},{"startTime":1328.294,"endTime":1329.744,"body":"They're flying around in private jets."},{"startTime":1329.744,"endTime":1331.899,"body":"They're, they don't have cell phones."},{"startTime":1331.929,"endTime":1335.209,"body":"I don't think the cell, I don't think the"},{"startTime":1331.929,"endTime":1335.209,"body":"president, any president has a cell phone."},{"startTime":1335.509,"endTime":1338.409,"body":"If they wanna do a phone call,"},{"startTime":1335.509,"endTime":1338.409,"body":"they say, Steve, gimme your phone."},{"startTime":1338.419,"endTime":1339.479,"body":". That's how I imagine it."},{"startTime":1339.479,"endTime":1341.319,"body":"Like I feel like when you're"},{"startTime":1339.479,"endTime":1341.319,"body":"at that level, it's like,"},{"startTime":1341.319,"endTime":1342.159,"body":"why would I have a phone?"},{"startTime":1342.179,"endTime":1344.199,"body":"I'm surrounded by people"},{"startTime":1342.179,"endTime":1344.199,"body":"who have a phone for me."},{"startTime":1345.379,"endTime":1349.679,"body":"So it's that level, like how can someone."},{"startTime":1351.529,"endTime":1353.649,"body":"Approaching this next"},{"startTime":1351.529,"endTime":1353.649,"body":"technological revolution."},{"startTime":1353.649,"endTime":1354.489,"body":"We're in this AI bubble."},{"startTime":1354.489,"endTime":1355.489,"body":"There's a lot of this pressure."},{"startTime":1355.949,"endTime":1357.009,"body":"Use these new technologies."},{"startTime":1357.569,"endTime":1361.759,"body":"Actually be strategic and say"},{"startTime":1357.569,"endTime":1361.759,"body":"I'm technologies in a way."},{"startTime":1362.839,"endTime":1366.059,"body":"That don't increase the pressure"},{"startTime":1362.839,"endTime":1366.059,"body":"on my team, that don't increase the"},{"startTime":1366.059,"endTime":1369.379,"body":"demands, but instead give us the"},{"startTime":1366.059,"endTime":1369.379,"body":"benefits and actually do lower our"},{"startTime":1369.379,"endTime":1373.499,"body":"stress, lower amount of time and let"},{"startTime":1369.379,"endTime":1373.499,"body":"us get more done with less pressure."},{"startTime":1373.519,"endTime":1374.459,"body":"Is that even possible?"},{"startTime":1374.809,"endTime":1375.099,"body":"Yeah."},{"startTime":1376.189,"endTime":1379.984,"body":"So I think for an hourly work"},{"startTime":1376.189,"endTime":1379.984,"body":"or somebody who works, I. Nine"},{"startTime":1379.984,"endTime":1381.024,"body":"to five, and that's their job."},{"startTime":1381.924,"endTime":1388.294,"body":"If we do make their eight hours, really"},{"startTime":1381.924,"endTime":1388.294,"body":"four hours because of AI or any other"},{"startTime":1388.294,"endTime":1392.854,"body":"great technology, they still have"},{"startTime":1388.294,"endTime":1392.854,"body":"to sit in the office for four hours."},{"startTime":1393.034,"endTime":1396.174,"body":"Now again, maybe we can give them"},{"startTime":1393.034,"endTime":1396.174,"body":"twice as much work and now they're"},{"startTime":1396.174,"endTime":1399.694,"body":"twice as efficient and we're"},{"startTime":1396.174,"endTime":1399.694,"body":"making the company's making twice"},{"startTime":1399.694,"endTime":1403.734,"body":"as much money that's possible,"},{"startTime":1399.694,"endTime":1403.734,"body":"but there's not always that much."},{"startTime":1404.489,"endTime":1405.619,"body":"Work for them to do."},{"startTime":1406.199,"endTime":1409.499,"body":"So theoretically then, you run"},{"startTime":1406.199,"endTime":1409.499,"body":"it, the employees worry about"},{"startTime":1409.599,"endTime":1413.579,"body":"losing their jobs because they're"},{"startTime":1409.599,"endTime":1413.579,"body":"doing everything in halftime."},{"startTime":1413.689,"endTime":1414.899,"body":"They don't need me the full time."},{"startTime":1415.359,"endTime":1418.909,"body":"So that's so I think one of the challenges"},{"startTime":1415.359,"endTime":1418.909,"body":"of all these things, even with my client"},{"startTime":1418.909,"endTime":1422.799,"body":"that start opening up offices instead of"},{"startTime":1418.909,"endTime":1422.799,"body":"spending more time with his family, it's"},{"startTime":1422.799,"endTime":1428.639,"body":"the why he hired me, because he wanted to"},{"startTime":1422.799,"endTime":1428.639,"body":"spend more time with his family but that."},{"startTime":1429.539,"endTime":1433.759,"body":"Disappeared as soon as I solved his"},{"startTime":1429.539,"endTime":1433.759,"body":"immediate problem and gave him the ability"},{"startTime":1433.939,"endTime":1435.199,"body":"to spend more time with his family."},{"startTime":1435.529,"endTime":1437.549,"body":"And again, maybe you're right"},{"startTime":1435.529,"endTime":1437.549,"body":"that there's like an excuse."},{"startTime":1438.209,"endTime":1441.659,"body":"I know, I have five grandkids"},{"startTime":1438.209,"endTime":1441.659,"body":"now, so going, when I spend a"},{"startTime":1441.659,"endTime":1443.219,"body":"day with them, I'm exhausted."},{"startTime":1443.439,"endTime":1444.859,"body":"It is tiring."},{"startTime":1445.519,"endTime":1446.759,"body":"I go home and rest from that."},{"startTime":1446.859,"endTime":1450.119,"body":"So you wanna do it, but"},{"startTime":1446.859,"endTime":1450.119,"body":"it's also a challenge."},{"startTime":1450.209,"endTime":1454.819,"body":"It's if you find out exactly what their"},{"startTime":1450.209,"endTime":1454.819,"body":"goal is, whoever's in, suggesting this new"},{"startTime":1454.819,"endTime":1459.789,"body":"technology, this ai, or whatever it is if"},{"startTime":1454.819,"endTime":1459.789,"body":"the goal is to make the person work twice"},{"startTime":1459.849,"endTime":1464.549,"body":"as hard or get twice as much done maybe"},{"startTime":1459.849,"endTime":1464.549,"body":"that just puts more stress on the person."},{"startTime":1465.049,"endTime":1470.219,"body":"So maybe if there's some kind of,"},{"startTime":1465.049,"endTime":1470.219,"body":"happy medium, where instead of working"},{"startTime":1470.219,"endTime":1474.499,"body":"eight hours, you are only gonna get"},{"startTime":1470.219,"endTime":1474.499,"body":"six hours worth of work to do, but"},{"startTime":1474.519,"endTime":1477.469,"body":"I'm gonna still pay you because you're"},{"startTime":1474.519,"endTime":1477.469,"body":"getting eight hours of work done."},{"startTime":1478.009,"endTime":1480.069,"body":"So that is like a win-win."},{"startTime":1480.599,"endTime":1481.999,"body":"Again, I don't know a lot of."},{"startTime":1483.014,"endTime":1486.944,"body":"Owners that might wanna do that,"},{"startTime":1483.014,"endTime":1486.944,"body":"especially not my old boss, but I"},{"startTime":1486.944,"endTime":1491.184,"body":"think there are people out there that"},{"startTime":1486.944,"endTime":1491.184,"body":"would recognize the efficiency benefit"},{"startTime":1491.294,"endTime":1493.224,"body":"from it and also share that benefit."},{"startTime":1493.774,"endTime":1498.714,"body":"And that probably is the best way to"},{"startTime":1493.774,"endTime":1498.714,"body":"have a really engaged workforce force."},{"startTime":1498.934,"endTime":1500.914,"body":"All looking for ways to cut."},{"startTime":1501.484,"endTime":1504.744,"body":"Cut corners and be it more efficient"},{"startTime":1501.484,"endTime":1504.744,"body":"and be it more effective and everything"},{"startTime":1504.744,"endTime":1506.784,"body":"else to, for the benefit of the company."},{"startTime":1507.444,"endTime":1511.664,"body":"So I think that there are"},{"startTime":1507.444,"endTime":1511.664,"body":"ways, if it's managed properly,"},{"startTime":1514.714,"endTime":1515.634,"body":"I think that's brilliant."},{"startTime":1515.714,"endTime":1519.714,"body":"I think that's a really strong perspective"},{"startTime":1515.714,"endTime":1519.714,"body":"because especially as we have more and"},{"startTime":1519.714,"endTime":1523.474,"body":"more people working from home, working"},{"startTime":1519.714,"endTime":1523.474,"body":"remotely, we have to find systems"},{"startTime":1524.164,"endTime":1527.034,"body":"where we track value rather than time."},{"startTime":1527.874,"endTime":1529.764,"body":"With my employees, and I'm"},{"startTime":1527.874,"endTime":1529.764,"body":"glad you brought this up."},{"startTime":1529.884,"endTime":1532.084,"body":"I say, here's what I expect"},{"startTime":1529.884,"endTime":1532.084,"body":"you to get done in a week."},{"startTime":1532.084,"endTime":1533.364,"body":"Here's a week's worth of work to me."},{"startTime":1534.404,"endTime":1537.024,"body":"If you get it done in"},{"startTime":1534.404,"endTime":1537.024,"body":"two hours, I don't care."},{"startTime":1538.504,"endTime":1542.224,"body":"I can't see you and you"},{"startTime":1538.504,"endTime":1542.224,"body":"can't see me, you don't know."},{"startTime":1542.224,"endTime":1544.504,"body":"I'm in the swimming pool during this"},{"startTime":1542.224,"endTime":1544.504,"body":"phone call, and I don't care if you're in"},{"startTime":1544.504,"endTime":1547.624,"body":"the bathtub, and that's really freeing."},{"startTime":1547.664,"endTime":1551.209,"body":"Once because it's . When you try"},{"startTime":1547.664,"endTime":1551.209,"body":"to do this time tracking boss,"},{"startTime":1551.709,"endTime":1552.969,"body":"now you're, you have more work."},{"startTime":1553.249,"endTime":1555.849,"body":"'cause now you're checking their"},{"startTime":1553.249,"endTime":1555.849,"body":"screenshots and checking their mouse"},{"startTime":1556.209,"endTime":1560.609,"body":"activity and you create the culture you"},{"startTime":1556.209,"endTime":1560.609,"body":"don't want, you've given yourself a ton of"},{"startTime":1560.609,"endTime":1563.159,"body":"extra work and I don't want any of that."},{"startTime":1563.179,"endTime":1566.729,"body":"So as long as, and I had to make"},{"startTime":1563.179,"endTime":1566.729,"body":"this transition because it just,"},{"startTime":1566.729,"endTime":1567.969,"body":"I've not able to run a team that way."},{"startTime":1568.929,"endTime":1571.129,"body":"Whenever I've tried to run a team"},{"startTime":1568.929,"endTime":1571.129,"body":"that way, it's been ineffective me"},{"startTime":1571.129,"endTime":1574.089,"body":"from what I've switched to, here's"},{"startTime":1571.129,"endTime":1574.089,"body":"the number of tasks I want done,"},{"startTime":1574.089,"endTime":1575.249,"body":"here's how long it should take."},{"startTime":1575.509,"endTime":1577.289,"body":"Or at the beginning I say,"},{"startTime":1575.509,"endTime":1577.289,"body":"here's what I want you to do."},{"startTime":1577.289,"endTime":1578.169,"body":"How long will this take you?"},{"startTime":1579.284,"endTime":1582.734,"body":"They have to estimate their own"},{"startTime":1579.284,"endTime":1582.734,"body":"time, and that gives me a sense of,"},{"startTime":1582.734,"endTime":1584.094,"body":"do I feel like I'm getting value?"},{"startTime":1584.394,"endTime":1586.094,"body":"Are you getting enough done"},{"startTime":1584.394,"endTime":1586.094,"body":"in this amount of time?"},{"startTime":1587.044,"endTime":1591.934,"body":"That removes all of these other pressures,"},{"startTime":1587.044,"endTime":1591.934,"body":"and it also lets them do what they want."},{"startTime":1591.974,"endTime":1592.734,"body":"I have people who work for me."},{"startTime":1593.014,"endTime":1593.894,"body":"I have one lady who works for me."},{"startTime":1593.894,"endTime":1595.334,"body":"I suspect she works one hour a month."},{"startTime":1596.444,"endTime":1598.064,"body":"Her results are so good."},{"startTime":1598.804,"endTime":1599.584,"body":", it doesn't matter."},{"startTime":1600.324,"endTime":1601.304,"body":"She doubles her."},{"startTime":1601.364,"endTime":1602.584,"body":"Her numbers double every month."},{"startTime":1602.624,"endTime":1604.464,"body":"I go, I don't know what you're"},{"startTime":1602.624,"endTime":1604.464,"body":"doing, but I also don't care."},{"startTime":1604.484,"endTime":1606.264,"body":"Why would I look inside that magic box?"},{"startTime":1606.574,"endTime":1607.564,"body":"It's it's always double."},{"startTime":1607.564,"endTime":1608.124,"body":"That's great."},{"startTime":1608.264,"endTime":1611.244,"body":"So I think you've ended on a really"},{"startTime":1608.264,"endTime":1611.244,"body":"great point for people who wanna know"},{"startTime":1611.474,"endTime":1614.244,"body":"more about what you, doy, they're"},{"startTime":1611.474,"endTime":1614.244,"body":"interested, maybe they wanna lower"},{"startTime":1614.244,"endTime":1616.984,"body":"their pressure in their own lives and"},{"startTime":1614.244,"endTime":1616.984,"body":"they're feel a little bit of that stress."},{"startTime":1617.044,"endTime":1620.384,"body":"How can they find out about you, connect"},{"startTime":1617.044,"endTime":1620.384,"body":"with you online and maybe just learn"},{"startTime":1620.384,"endTime":1621.344,"body":"more about the things that you do."},{"startTime":1622.744,"endTime":1623.534,"body":"Appreciate that."},{"startTime":1623.534,"endTime":1623.734,"body":"Yeah."},{"startTime":1623.734,"endTime":1626.999,"body":"Again, it, Keith Wasserstrom, I'm"},{"startTime":1623.734,"endTime":1626.999,"body":"at corporate counsel dot com."},{"startTime":1627.559,"endTime":1628.444,"body":"Corporate counsel."},{"startTime":1628.749,"endTime":1634.009,"body":"It's C-O-R-P-O-R-A-T-E-C-O-U-N-S-E l.com."},{"startTime":1634.509,"endTime":1636.689,"body":"As a former lawyer, that's"},{"startTime":1634.509,"endTime":1636.689,"body":"where the council comes from."},{"startTime":1637.149,"endTime":1639.469,"body":"And I have a lot of really good tools."},{"startTime":1639.589,"endTime":1643.299,"body":"I learned I have a call right now in"},{"startTime":1639.589,"endTime":1643.299,"body":"15 minutes with my lead, my assistant"},{"startTime":1643.299,"endTime":1646.899,"body":"and soul team, and every week we"},{"startTime":1643.299,"endTime":1646.899,"body":"get together, all the coaches and we"},{"startTime":1646.899,"endTime":1649.099,"body":"learn a new tool, which are really."},{"startTime":1649.729,"endTime":1654.719,"body":"Help us on the culture side, the purpose,"},{"startTime":1649.729,"endTime":1654.719,"body":"and the making sure people are happy"},{"startTime":1654.719,"endTime":1655.959,"body":"going to work and all kind of stuff."},{"startTime":1656.289,"endTime":1660.009,"body":"So I love to share those with"},{"startTime":1656.289,"endTime":1660.009,"body":"people and free consultation."},{"startTime":1660.099,"endTime":1662.809,"body":"Happy to see if I can help"},{"startTime":1660.099,"endTime":1662.809,"body":"before we, get engaged."},{"startTime":1662.989,"endTime":1664.769,"body":"But I also love, just love helping people."},{"startTime":1666.499,"endTime":1666.989,"body":"Amazing."},{"startTime":1667.139,"endTime":1669.269,"body":"I'll make sure I put the links in"},{"startTime":1667.139,"endTime":1669.269,"body":"the show notes and below the video"},{"startTime":1669.269,"endTime":1670.389,"body":"for people watching on YouTube."},{"startTime":1670.639,"endTime":1673.749,"body":"Thank you so much for being here"},{"startTime":1670.639,"endTime":1673.749,"body":"for another amazing episode of the"},{"startTime":1673.949,"endTime":1675.269,"body":"Artificial Intelligence Podcast."},{"startTime":1676.099,"endTime":1677.239,"body":"Thank  You Jonathan."},{"startTime":1679.617,"endTime":1681.767,"body":"Thank you for listening to"},{"startTime":1679.617,"endTime":1681.767,"body":"this week's episode of the"},{"startTime":1682.007,"endTime":1683.087,"body":"Artificial Intelligence Podcast."},{"startTime":1683.317,"endTime":1686.327,"body":"Make sure to subscribe so you"},{"startTime":1683.317,"endTime":1686.327,"body":"never miss another episode."},{"startTime":1686.377,"endTime":1689.407,"body":"We'll be back next Monday with"},{"startTime":1686.377,"endTime":1689.407,"body":"more tips and strategies on how to"},{"startTime":1689.607,"endTime":1692.247,"body":"leverage AI to grow your business"},{"startTime":1689.607,"endTime":1692.247,"body":"and achieve better results."},{"startTime":1692.427,"endTime":1695.847,"body":"In the meantime, if you're curious"},{"startTime":1692.427,"endTime":1695.847,"body":"about how AI can boost your business'"},{"startTime":1695.847,"endTime":1700.567,"body":"revenue, head over to artificial"},{"startTime":1695.847,"endTime":1700.567,"body":"intelligence pod.com/calculator."},{"startTime":1700.707,"endTime":1703.887,"body":"Use our AI revenue calculator"},{"startTime":1700.707,"endTime":1703.887,"body":"to discover the potential impact"},{"startTime":1704.027,"endTime":1705.927,"body":"AI can have on your bottom line."},{"startTime":1705.997,"endTime":1708.607,"body":"It's quick, easy, and"},{"startTime":1705.997,"endTime":1708.607,"body":"might just change the way."},{"startTime":1708.737,"endTime":1709.607,"body":"Think about your bid."},{"startTime":1709.847,"endTime":1712.407,"body":"Business while you're there,"},{"startTime":1709.847,"endTime":1712.407,"body":"catch up on past episodes."},{"startTime":1712.407,"endTime":1714.567,"body":"Leave a review and check out our socials."}]}