{"version":"1.0.0","segments":[{"startTime":3.84,"endTime":5.19,"body":"Is your AI knowledge mature enough?"},{"startTime":5.25,"endTime":8.76,"body":"Let's find out with today's"},{"startTime":5.25,"endTime":8.76,"body":"special guest, Eryn Peters."},{"startTime":14.53,"endTime":17.45,"body":"Eryn, I'm really glad to have you"},{"startTime":14.53,"endTime":17.45,"body":"here today because this is a critical"},{"startTime":17.45,"endTime":20.96,"body":"question that a lot of people are"},{"startTime":17.45,"endTime":20.96,"body":"asking, which is how much AI do"},{"startTime":20.96,"endTime":22.73,"body":"I need to know to keep my job?"},{"startTime":23.54,"endTime":24.14,"body":"And that's."},{"startTime":24.95,"endTime":25.85,"body":"The real people."},{"startTime":25.85,"endTime":29.54,"body":"Don't say it out loud, but it's what we're"},{"startTime":25.85,"endTime":29.54,"body":"all thinking, and let's start from there."},{"startTime":29.69,"endTime":32.96,"body":"How much AI does someone need to"},{"startTime":29.69,"endTime":32.96,"body":"know and does it change based on"},{"startTime":33.26,"endTime":34.19,"body":"where you're at in your career?"},{"startTime":34.22,"endTime":36.17,"body":"Obviously, if you're in your twenties,"},{"startTime":34.22,"endTime":36.17,"body":"you need it more than if you're"},{"startTime":36.17,"endTime":40.4,"body":"60, but how much is enough to get"},{"startTime":36.17,"endTime":40.4,"body":"through this first phase of this ai?"},{"startTime":43.779,"endTime":47.9,"body":"Question because 47% of people are"},{"startTime":43.779,"endTime":47.9,"body":"afraid that the advancements in AI"},{"startTime":47.9,"endTime":50.239,"body":"are gonna cause them to lose their"},{"startTime":47.9,"endTime":50.239,"body":"job within the next five years."},{"startTime":50.239,"endTime":51.41,"body":"So it's very topical."},{"startTime":51.86,"endTime":55.129,"body":"But I think basic AI literacy"},{"startTime":51.86,"endTime":55.129,"body":"is such a hot topic these"},{"startTime":55.129,"endTime":56.629,"body":"days of what does that even."},{"startTime":56.85,"endTime":61.23,"body":"Mean, because the basic amount of AI"},{"startTime":56.85,"endTime":61.23,"body":"knowledge that an accountant needs"},{"startTime":61.23,"endTime":65.46,"body":"in retail industry is very different"},{"startTime":61.23,"endTime":65.46,"body":"than someone who's a senior software"},{"startTime":65.46,"endTime":67.05,"body":"engineer in the technology industry."},{"startTime":67.32,"endTime":71.55,"body":"But I think that baseline is, do"},{"startTime":67.32,"endTime":71.55,"body":"you actually understand what these"},{"startTime":71.55,"endTime":73.23,"body":"basic terms are and how they work?"},{"startTime":73.29,"endTime":75.84,"body":"Like an assistant versus an agent?"},{"startTime":76.06,"endTime":79.72,"body":"Do you know basic prompt engineering and"},{"startTime":76.06,"endTime":79.72,"body":"do you know, data privacy and ethics?"},{"startTime":79.96,"endTime":82.42,"body":"So knowing a little bit about each of"},{"startTime":79.96,"endTime":82.42,"body":"these things is going to be the most."},{"startTime":82.63,"endTime":85.81,"body":"Important aspect, although ethics of"},{"startTime":82.63,"endTime":85.81,"body":"course is something that might be a"},{"startTime":85.81,"endTime":87.52,"body":"little bit subjective to different people."},{"startTime":87.83,"endTime":92.18,"body":"But I think that each person based on"},{"startTime":87.83,"endTime":92.18,"body":"their job role and industry are gonna"},{"startTime":92.18,"endTime":95.51,"body":"have to figure out what this means"},{"startTime":92.18,"endTime":95.51,"body":"for them and then pick up those tools."},{"startTime":95.99,"endTime":98.59,"body":"But one thing I'll mention as well,"},{"startTime":95.99,"endTime":98.59,"body":"that's an interesting development"},{"startTime":98.59,"endTime":103.09,"body":"in the EU AI Act, is that basic AI"},{"startTime":98.59,"endTime":103.09,"body":"literacy is actually required by"},{"startTime":103.09,"endTime":106.63,"body":"all companies that are going to be"},{"startTime":103.09,"endTime":106.63,"body":"implementing or using AI in the region."},{"startTime":106.63,"endTime":110.89,"body":"So it's like even more of an important"},{"startTime":106.63,"endTime":110.89,"body":"topic for us to discuss at this stage."},{"startTime":112.26,"endTime":115.38,"body":"I think the big challenge from a"},{"startTime":112.26,"endTime":115.38,"body":"foundational level is that we have a"},{"startTime":115.38,"endTime":117.72,"body":"decide in the AI world what terms mean."},{"startTime":118.14,"endTime":121.5,"body":"If you ask 50 people what is an agent,"},{"startTime":118.14,"endTime":121.5,"body":"you're gonna get 50 different answers."},{"startTime":121.71,"endTime":128.82,"body":"The line between bot and agent"},{"startTime":121.71,"endTime":128.82,"body":"and automation and agentic is very"},{"startTime":128.82,"endTime":131.73,"body":"blurry, and I think that on a, it's."},{"startTime":132.57,"endTime":134.4,"body":"Whenever I work with"},{"startTime":132.57,"endTime":134.4,"body":"people, it always comes up."},{"startTime":134.49,"endTime":137.01,"body":"They don't know what's possible"},{"startTime":134.49,"endTime":137.01,"body":"and not possible, and then they"},{"startTime":137.01,"endTime":140.16,"body":"feel bad and I go, if you actually"},{"startTime":137.01,"endTime":140.16,"body":"knew, I would be shocked because"},{"startTime":140.25,"endTime":142.32,"body":"what's possible changes constantly."},{"startTime":142.98,"endTime":145.08,"body":"What I was capable of doing two"},{"startTime":142.98,"endTime":145.08,"body":"weeks ago and what I'm capable"},{"startTime":145.08,"endTime":146.22,"body":"of doing now are very different."},{"startTime":146.67,"endTime":149.31,"body":"So the rate of change, the"},{"startTime":146.67,"endTime":149.31,"body":"rate of releases, just."},{"startTime":149.76,"endTime":151.92,"body":"In the past week, we get a new first."},{"startTime":151.92,"endTime":153.63,"body":"It's an update from a new AI from China."},{"startTime":153.63,"endTime":154.95,"body":"Then it's a different AI from China."},{"startTime":154.95,"endTime":156.96,"body":"Then it's Claude puts out a micro update."},{"startTime":156.96,"endTime":159.3,"body":"Then chat, GPT puts an"},{"startTime":156.96,"endTime":159.3,"body":"update to answer that."},{"startTime":159.3,"endTime":160.44,"body":"And it's which one are you using?"},{"startTime":160.559,"endTime":162.6,"body":"'cause if using the wrong"},{"startTime":160.559,"endTime":162.6,"body":"one, you're not cool anymore."},{"startTime":163.26,"endTime":166.94,"body":"And it's almost like all the time people"},{"startTime":163.26,"endTime":166.94,"body":"ask me, are you using this new one?"},{"startTime":166.94,"endTime":168.08,"body":"I go, oh, now I haven't tested yet."},{"startTime":168.08,"endTime":168.59,"body":"They go, what?"},{"startTime":168.83,"endTime":171.38,"body":"And then two weeks later they're"},{"startTime":168.83,"endTime":171.38,"body":"like, oh, you're using that one gross."},{"startTime":171.38,"endTime":172.19,"body":"That one's so old."},{"startTime":172.25,"endTime":173.39,"body":"That's so 2008."},{"startTime":173.39,"endTime":176.93,"body":"And I'm like, what's, it's"},{"startTime":173.39,"endTime":176.93,"body":"too fast to be trendy with ai."},{"startTime":177.53,"endTime":182.06,"body":"Like I'm a boring chat G boutique"},{"startTime":177.53,"endTime":182.06,"body":"guy because I'm good at it."},{"startTime":183.26,"endTime":184.97,"body":"I use other ais for different things."},{"startTime":184.97,"endTime":190.34,"body":"But this starting point of a lack"},{"startTime":184.97,"endTime":190.34,"body":"of like consistent language, how"},{"startTime":190.34,"endTime":193.46,"body":"can we overcome this barrier for"},{"startTime":190.34,"endTime":193.46,"body":"people that are trying to come in?"},{"startTime":193.46,"endTime":195.56,"body":"Because this is like coding is how."},{"startTime":195.965,"endTime":198.515,"body":"We exclude people from lots"},{"startTime":195.965,"endTime":198.515,"body":"of different societies, right?"},{"startTime":198.515,"endTime":199.535,"body":"You show up, you're the cool kids."},{"startTime":199.535,"endTime":202.565,"body":"'cause you know all this"},{"startTime":199.535,"endTime":202.565,"body":"stupid new words, and this is"},{"startTime":202.565,"endTime":204.005,"body":"happening with AI far too much."},{"startTime":204.005,"endTime":206.495,"body":"And that even AI, people haven't"},{"startTime":204.005,"endTime":206.495,"body":"decided what different words mean."},{"startTime":206.495,"endTime":209.644,"body":"How can we solve this problem,"},{"startTime":206.495,"endTime":209.644,"body":"which is I think foundation."},{"startTime":211.024,"endTime":211.475,"body":"Oh yeah."},{"startTime":212.265,"endTime":212.865,"body":"You are absolutely right."},{"startTime":212.984,"endTime":216.255,"body":"Half life of skills have totally"},{"startTime":212.984,"endTime":216.255,"body":"reduced in the last while, right?"},{"startTime":216.255,"endTime":219.315,"body":"Like it used to be that you could"},{"startTime":216.255,"endTime":219.315,"body":"learn a programming framework in"},{"startTime":219.315,"endTime":221.475,"body":"university and then that's gonna"},{"startTime":219.315,"endTime":221.475,"body":"be good for the next decade."},{"startTime":221.475,"endTime":224.984,"body":"But that's just simply not the case"},{"startTime":221.475,"endTime":224.984,"body":"anymore because as you said, by the"},{"startTime":224.984,"endTime":228.105,"body":"time these terms are even like some"},{"startTime":224.984,"endTime":228.105,"body":"people are adopting them, they've"},{"startTime":228.405,"endTime":230.265,"body":"changed their meaning in the next while."},{"startTime":230.265,"endTime":235.484,"body":"So I think the biggest thing is also not"},{"startTime":230.265,"endTime":235.484,"body":"necessarily having to get hung up on."},{"startTime":236.085,"endTime":239.385,"body":"Specificity of it, but also just"},{"startTime":236.085,"endTime":239.385,"body":"trying things out and knowing general"},{"startTime":239.385,"endTime":241.275,"body":"buckets of terms is even more helpful."},{"startTime":241.275,"endTime":244.335,"body":"So if you know a few examples of the"},{"startTime":241.275,"endTime":244.335,"body":"types of things that might consider"},{"startTime":244.335,"endTime":247.185,"body":"themselves to be agents because you've"},{"startTime":244.335,"endTime":247.185,"body":"used them, that might give you a better"},{"startTime":247.185,"endTime":250.695,"body":"definition than trying to stay on"},{"startTime":247.185,"endTime":250.695,"body":"top of some sort of master glossary."},{"startTime":250.695,"endTime":254.055,"body":"That never exists in any industry for"},{"startTime":250.695,"endTime":254.055,"body":"us to speak the same language because"},{"startTime":254.055,"endTime":256.545,"body":"the terms are evolving, as you said."},{"startTime":256.905,"endTime":258.405,"body":"So I think the biggest thing is just."},{"startTime":258.885,"endTime":262.845,"body":"Try things, try to put some labels on"},{"startTime":258.885,"endTime":262.845,"body":"them and then keep talking to your peers"},{"startTime":262.845,"endTime":266.745,"body":"because at the end of the day, that"},{"startTime":262.845,"endTime":266.745,"body":"kind of thought about ways that you can"},{"startTime":266.745,"endTime":269.895,"body":"use AI is gonna come from other people"},{"startTime":266.745,"endTime":269.895,"body":"who are doing similar tasks as you."},{"startTime":269.895,"endTime":273.165,"body":"So you constantly have to remember to"},{"startTime":269.895,"endTime":273.165,"body":"seek out new alternatives and try new"},{"startTime":273.165,"endTime":274.785,"body":"things if you do wanna stay on top of it."},{"startTime":276.195,"endTime":276.315,"body":"Yeah."},{"startTime":276.315,"endTime":280.545,"body":"There's this chase to"},{"startTime":276.315,"endTime":280.545,"body":"know all the best tools."},{"startTime":280.645,"endTime":283.225,"body":"Which is something I try"},{"startTime":280.645,"endTime":283.225,"body":"to take a step back from."},{"startTime":283.275,"endTime":285.735,"body":"I was working on a project recently"},{"startTime":283.275,"endTime":285.735,"body":"and they're like, what's the best"},{"startTime":285.735,"endTime":286.785,"body":"tool for writing a blog post?"},{"startTime":286.785,"endTime":287.895,"body":"What's the best tool for social media?"},{"startTime":287.895,"endTime":289.185,"body":"What's the best tool for"},{"startTime":287.895,"endTime":289.185,"body":"writing a video screen?"},{"startTime":289.365,"endTime":292.695,"body":"I'm like, let's take a step"},{"startTime":289.365,"endTime":292.695,"body":"back, because the answer will"},{"startTime":292.695,"endTime":294.495,"body":"constantly be changing and."},{"startTime":294.99,"endTime":296.79,"body":"A lot of it's your personality"},{"startTime":294.99,"endTime":296.79,"body":"and prompting style."},{"startTime":296.79,"endTime":300.27,"body":"There are people who love God"},{"startTime":296.79,"endTime":300.27,"body":"and hate chat GT and vice versa"},{"startTime":300.27,"endTime":302.76,"body":"and different tools, or they love"},{"startTime":300.27,"endTime":302.76,"body":"access tool or rock, whatever."},{"startTime":303.09,"endTime":308.13,"body":"So I try to say, let's just stay in"},{"startTime":303.09,"endTime":308.13,"body":"core categories so that even if the"},{"startTime":308.13,"endTime":311.37,"body":"tool changes, the principles stay the"},{"startTime":308.13,"endTime":311.37,"body":"same because the principles I use for"},{"startTime":311.37,"endTime":315.54,"body":"prompting chat sheet T were with any"},{"startTime":311.37,"endTime":315.54,"body":"LLA and the principles for creating an"},{"startTime":315.54,"endTime":317.4,"body":"image to work with any image generator."},{"startTime":317.76,"endTime":321.03,"body":"And now I think the third area, which"},{"startTime":317.76,"endTime":321.03,"body":"when you start talking about agents"},{"startTime":321.03,"endTime":325.8,"body":"we're falling into, there's been a"},{"startTime":321.03,"endTime":325.8,"body":"merging of I-F-T-T-T, which is if this,"},{"startTime":325.8,"endTime":329.46,"body":"then that's Xavier and now Xavier,"},{"startTime":325.8,"endTime":329.46,"body":"if you go to their website, it's"},{"startTime":329.46,"endTime":331.14,"body":"all says we're a no-code platform."},{"startTime":331.29,"endTime":335.91,"body":"They've changed their branding to"},{"startTime":331.29,"endTime":335.91,"body":"match what's happening in ai, which is"},{"startTime":336.15,"endTime":341.01,"body":"multi-step processes because the first"},{"startTime":336.15,"endTime":341.01,"body":"phase of AI is I'm using a chat bot and"},{"startTime":341.01,"endTime":342.51,"body":"you're doing a lot of copying and pasting."},{"startTime":342.51,"endTime":344.46,"body":"Either you're copying your question"},{"startTime":342.51,"endTime":344.46,"body":"or you're copying and pasting"},{"startTime":344.46,"endTime":345.54,"body":"the answer into something else."},{"startTime":346.05,"endTime":347.61,"body":"And that's really phase one."},{"startTime":347.61,"endTime":351.24,"body":"The next phase is how do I get"},{"startTime":347.61,"endTime":351.24,"body":"it to do the entire task instead"},{"startTime":351.24,"endTime":352.41,"body":"of just one step of the task?"},{"startTime":352.98,"endTime":355.62,"body":"And how do I get it to go from, I'm"},{"startTime":352.98,"endTime":355.62,"body":"copying and pasting back and forth"},{"startTime":355.62,"endTime":359.67,"body":"between two documents and the AI to where"},{"startTime":355.62,"endTime":359.67,"body":"it does everything and that's where no"},{"startTime":359.67,"endTime":362.01,"body":"code or automation comes in the play."},{"startTime":362.1,"endTime":367.105,"body":"Now I mostly build in N eight N, which"},{"startTime":362.1,"endTime":367.105,"body":"is just a different version of Zapier."},{"startTime":367.105,"endTime":370.195,"body":"It's a little more technical and"},{"startTime":367.105,"endTime":370.195,"body":"a little less expensive than, but."},{"startTime":371.02,"endTime":373.81,"body":"Rather than focusing on the"},{"startTime":371.02,"endTime":373.81,"body":"NAN element, I focus on that."},{"startTime":374.08,"endTime":376.84,"body":"It's the, if this, then that"},{"startTime":374.08,"endTime":376.84,"body":"element, which is the, when"},{"startTime":376.84,"endTime":378.43,"body":"this happens, then this happens."},{"startTime":378.43,"endTime":381.55,"body":"Then he make a decision, then this"},{"startTime":378.43,"endTime":381.55,"body":"happens, and that core principle"},{"startTime":381.94,"endTime":384.28,"body":"is far more important than"},{"startTime":381.94,"endTime":384.28,"body":"this specific tool that you're."},{"startTime":386.905,"endTime":389.695,"body":"Important to look at solutions"},{"startTime":386.905,"endTime":389.695,"body":"and not tools, right?"},{"startTime":389.695,"endTime":392.875,"body":"Because if you're looking to get a blog"},{"startTime":389.695,"endTime":392.875,"body":"post and you want a high quality blog"},{"startTime":392.875,"endTime":396.535,"body":"post, like the variance of difference"},{"startTime":392.875,"endTime":396.535,"body":"between these tools as you mentioned, may"},{"startTime":396.535,"endTime":398.845,"body":"be less or might be totally subjective."},{"startTime":399.445,"endTime":403.585,"body":"And so I think if we start thinking about,"},{"startTime":399.445,"endTime":403.585,"body":"Hey, what is the cost of gray work in"},{"startTime":403.585,"endTime":407.065,"body":"me doing and testing all of these tools"},{"startTime":403.585,"endTime":407.065,"body":"versus the time to a certain quality of"},{"startTime":407.065,"endTime":410.395,"body":"output, that's another major consideration"},{"startTime":407.065,"endTime":410.395,"body":"when we're talking about tool selection."},{"startTime":410.995,"endTime":416.635,"body":"And the other big thing to remember is AI"},{"startTime":410.995,"endTime":416.635,"body":"adoption isn't just in the frequency or"},{"startTime":416.635,"endTime":418.735,"body":"volume of tools that you're using, right?"},{"startTime":418.735,"endTime":422.875,"body":"It's about what is the actual application"},{"startTime":418.735,"endTime":422.875,"body":"and how much is this an aspirin to the"},{"startTime":422.875,"endTime":424.735,"body":"problems that I'm experiencing every day?"},{"startTime":425.095,"endTime":428.305,"body":"So it's not as much as staying on"},{"startTime":425.095,"endTime":428.305,"body":"top of all of these new sexy tools."},{"startTime":428.305,"endTime":431.125,"body":"Like I actually don't"},{"startTime":428.305,"endTime":431.125,"body":"care if you use 500 or 10."},{"startTime":431.455,"endTime":434.395,"body":"I actually care what type of value"},{"startTime":431.455,"endTime":434.395,"body":"you're getting out of these tools."},{"startTime":434.545,"endTime":436.555,"body":"Is it making giving you"},{"startTime":434.545,"endTime":436.555,"body":"better quality of life?"},{"startTime":436.885,"endTime":438.325,"body":"Is it saving you money?"},{"startTime":438.385,"endTime":439.375,"body":"What are the actual."},{"startTime":439.785,"endTime":443.085,"body":"Solutions that you're trying to provide"},{"startTime":439.785,"endTime":443.085,"body":"by using these tools, I think is far"},{"startTime":443.085,"endTime":446.865,"body":"more important than simply having this"},{"startTime":443.085,"endTime":446.865,"body":"huge roster and trying to compare to your"},{"startTime":446.865,"endTime":451.425,"body":"friends and like some weird competition"},{"startTime":446.865,"endTime":451.425,"body":"of I know the more tools than you do."},{"startTime":451.475,"endTime":452.375,"body":"It's congratulations."},{"startTime":452.375,"endTime":455.285,"body":"I bet your subscription on your"},{"startTime":452.375,"endTime":455.285,"body":"credit card is just absolutely insane."},{"startTime":456.635,"endTime":456.785,"body":"Yeah."},{"startTime":456.785,"endTime":459.365,"body":"Whenever people make lists of"},{"startTime":456.785,"endTime":459.365,"body":"their 50 favorite AI tools,"},{"startTime":459.365,"endTime":460.505,"body":"I go, that's impossible."},{"startTime":460.655,"endTime":463.475,"body":"Who has this much time to use them?"},{"startTime":463.475,"endTime":464.075,"body":"All right."},{"startTime":464.075,"endTime":467.165,"body":"Using each one for less than an hour"},{"startTime":464.075,"endTime":467.165,"body":"a week if using all of them, and it"},{"startTime":467.165,"endTime":468.185,"body":"means you're not included any of them."},{"startTime":468.6,"endTime":469.861,"body":"It takes me a lot of work."},{"startTime":469.861,"endTime":469.862,"body":"Yeah."},{"startTime":469.867,"endTime":471.48,"body":"And into the depth to"},{"startTime":469.867,"endTime":471.48,"body":"understand the difference."},{"startTime":471.57,"endTime":471.78,"body":"Yeah."},{"startTime":471.81,"endTime":472.08,"body":"Yeah."},{"startTime":472.68,"endTime":474.66,"body":"So it's like there's"},{"startTime":472.68,"endTime":474.66,"body":"no way that's possible."},{"startTime":474.66,"endTime":478.71,"body":"You're just choosing whatever has maybe"},{"startTime":474.66,"endTime":478.71,"body":"the best affiliate program, I'm guessing."},{"startTime":478.71,"endTime":478.8,"body":"Yep."},{"startTime":478.92,"endTime":480.36,"body":"Or something like that."},{"startTime":480.36,"endTime":484.83,"body":"And I think that's a lot of the"},{"startTime":480.36,"endTime":484.83,"body":"area where I think there's a"},{"startTime":484.83,"endTime":486.39,"body":"struggles in the area of usefulness."},{"startTime":486.39,"endTime":488.91,"body":"So I do like we talk about, I like"},{"startTime":486.39,"endTime":488.91,"body":"to talk about what's the problem"},{"startTime":488.91,"endTime":490.86,"body":"we're solving, and then find"},{"startTime":488.91,"endTime":490.86,"body":"the right tool for the problem."},{"startTime":491.49,"endTime":494.4,"body":"And then the next thing is that"},{"startTime":491.49,"endTime":494.4,"body":"there's a huge problem with adoption."},{"startTime":494.49,"endTime":496.98,"body":"Even when I build a custom tool"},{"startTime":494.49,"endTime":496.98,"body":"for a client and they pay a"},{"startTime":496.98,"endTime":498.06,"body":"significant amount of money."},{"startTime":499.335,"endTime":501.915,"body":"They don't realize that I can"},{"startTime":499.335,"endTime":501.915,"body":"tell if they use it or not."},{"startTime":503.175,"endTime":506.295,"body":"Like I can see how much"},{"startTime":503.175,"endTime":506.295,"body":"bandwidth is happening."},{"startTime":506.355,"endTime":508.725,"body":"'cause I usually set something"},{"startTime":506.355,"endTime":508.725,"body":"in there for monitoring."},{"startTime":508.755,"endTime":512.445,"body":"If they go there's a problem, then I"},{"startTime":508.755,"endTime":512.445,"body":"can go and check the code and I can tell"},{"startTime":512.445,"endTime":516.795,"body":"that people will pay me like a shocking"},{"startTime":512.445,"endTime":516.795,"body":"amount of money and they never use it."},{"startTime":517.485,"endTime":521.925,"body":"And it's at the high and the"},{"startTime":517.485,"endTime":521.925,"body":"low level, and I'm constantly."},{"startTime":522.435,"endTime":524.505,"body":"That's a struggle to go from."},{"startTime":524.505,"endTime":528.615,"body":"I've used it once to, I'm using it"},{"startTime":524.505,"endTime":528.615,"body":"every day and kind of achieve mastery."},{"startTime":528.615,"endTime":535.365,"body":"How can we create a path where using"},{"startTime":528.615,"endTime":535.365,"body":"these tools achieves normality?"},{"startTime":535.365,"endTime":538.575,"body":"We've seen this with a lot of technology"},{"startTime":535.365,"endTime":538.575,"body":"over the last 30 years, whether it was"},{"startTime":538.575,"endTime":542.325,"body":"email in the nineties, search in the"},{"startTime":538.575,"endTime":542.325,"body":"internet in the early two thousands."},{"startTime":542.325,"endTime":542.925,"body":"Social media."},{"startTime":542.925,"endTime":544.095,"body":"We've gone through different tools."},{"startTime":544.095,"endTime":544.485,"body":"Now."},{"startTime":544.485,"endTime":547.635,"body":"When you work a jobs, you go, oh, I don't"},{"startTime":544.485,"endTime":547.635,"body":"know how to turn on a computer, or, I"},{"startTime":547.635,"endTime":550.275,"body":"don't know how to use it, or people would"},{"startTime":547.635,"endTime":550.275,"body":"be shocked, but it used to be normal."},{"startTime":550.8,"endTime":554.31,"body":"Sending an email used to be as"},{"startTime":550.8,"endTime":554.31,"body":"significant as sending a red letter."},{"startTime":554.85,"endTime":555.72,"body":"That's not the same anymore."},{"startTime":555.75,"endTime":556.14,"body":"That's gone."},{"startTime":556.68,"endTime":560.34,"body":"So now we're so good at using these"},{"startTime":556.68,"endTime":560.34,"body":"tools, but the adoption was very"},{"startTime":560.34,"endTime":562.92,"body":"slow to learn how to use PowerPoint."},{"startTime":563.58,"endTime":567.83,"body":"Five years between when it was available"},{"startTime":563.58,"endTime":567.83,"body":"and you had to know how to do it."},{"startTime":568.1,"endTime":569.09,"body":"Same thing with email."},{"startTime":569.54,"endTime":573.2,"body":"But now that there's not five years to"},{"startTime":569.54,"endTime":573.2,"body":"learn ai, you don't have that much time."},{"startTime":573.65,"endTime":577.04,"body":"So how can we, and how do"},{"startTime":573.65,"endTime":577.04,"body":"you, when you approach."},{"startTime":577.43,"endTime":582.29,"body":"People that wanna learn AI enough to"},{"startTime":577.43,"endTime":582.29,"body":"protect their jobs, how do you help them"},{"startTime":582.29,"endTime":583.94,"body":"go from knowledge to implementation?"},{"startTime":586.97,"endTime":590.39,"body":"Classic tale of the difference"},{"startTime":586.97,"endTime":590.39,"body":"between project management and"},{"startTime":590.39,"endTime":593.45,"body":"change management, right is project"},{"startTime":590.39,"endTime":593.45,"body":"management is over as soon as I closed"},{"startTime":593.45,"endTime":596.18,"body":"last Jira ticket and the product and"},{"startTime":593.45,"endTime":596.18,"body":"technical implementation is done."},{"startTime":596.51,"endTime":600.26,"body":"The change management is when it's"},{"startTime":596.51,"endTime":600.26,"body":"business as usual, and this can be"},{"startTime":600.26,"endTime":602.84,"body":"the most perfect technical solution"},{"startTime":600.26,"endTime":602.84,"body":"that you're implementing for your"},{"startTime":602.84,"endTime":605.93,"body":"team, but if someone fears that it's"},{"startTime":602.84,"endTime":605.93,"body":"going to steal their job, they're"},{"startTime":605.93,"endTime":607.37,"body":"just simply not going to use it."},{"startTime":607.92,"endTime":610.74,"body":"So there's not just a lack of skill"},{"startTime":607.92,"endTime":610.74,"body":"that's gonna prevent them from"},{"startTime":610.86,"endTime":612.24,"body":"using this type of technology."},{"startTime":612.24,"endTime":613.2,"body":"There's also fear."},{"startTime":613.2,"endTime":616.05,"body":"There's all kinds of different"},{"startTime":613.2,"endTime":616.05,"body":"things that might block 'em above"},{"startTime":616.05,"endTime":617.61,"body":"and beyond skill sets, right?"},{"startTime":617.94,"endTime":621.51,"body":"So I think we have to go, okay,"},{"startTime":617.94,"endTime":621.51,"body":"what is the true reason why people"},{"startTime":621.51,"endTime":622.98,"body":"aren't using this technology?"},{"startTime":623.31,"endTime":625.62,"body":"And the way that they overcome"},{"startTime":623.31,"endTime":625.62,"body":"that is going to be different"},{"startTime":625.77,"endTime":628.59,"body":"because some people just simply"},{"startTime":625.77,"endTime":628.59,"body":"don't use it because they forget."},{"startTime":628.77,"endTime":631.14,"body":"So you're actually trying to"},{"startTime":628.77,"endTime":631.14,"body":"train them how to develop a habit."},{"startTime":631.47,"endTime":634.08,"body":"Like I have a very"},{"startTime":631.47,"endTime":634.08,"body":"non-technical solution for this."},{"startTime":634.08,"endTime":635.82,"body":"I have two sticky notes on my monitor."},{"startTime":636.06,"endTime":637.65,"body":"One is Will money solve this problem?"},{"startTime":637.8,"endTime":639.51,"body":"And the other is, will"},{"startTime":637.8,"endTime":639.51,"body":"AI solve this problem?"},{"startTime":639.78,"endTime":642.45,"body":"So it forces me to constantly"},{"startTime":639.78,"endTime":642.45,"body":"stay in the habit of going,"},{"startTime":642.48,"endTime":644.43,"body":"okay, should I use AI for this?"},{"startTime":645.56,"endTime":647.6,"body":"The second is, are we gonna"},{"startTime":645.56,"endTime":647.6,"body":"help them to reduce fear?"},{"startTime":647.66,"endTime":650.51,"body":"So what types of tools and training"},{"startTime":647.66,"endTime":650.51,"body":"can we give them to reduce fear?"},{"startTime":650.72,"endTime":653.3,"body":"Is it understanding more about"},{"startTime":650.72,"endTime":653.3,"body":"how these things work and"},{"startTime":653.36,"endTime":654.74,"body":"how the data is being shared?"},{"startTime":654.92,"endTime":657.41,"body":"Is it an ethical concern where"},{"startTime":654.92,"endTime":657.41,"body":"they go, I feel like this is"},{"startTime":657.41,"endTime":660.02,"body":"stealing ip, and you can just show"},{"startTime":657.41,"endTime":660.02,"body":"someone where that is coming from."},{"startTime":660.26,"endTime":665.15,"body":"Again, all back to these basic AI literacy"},{"startTime":660.26,"endTime":665.15,"body":"topics, and then of course there's"},{"startTime":665.15,"endTime":667.7,"body":"the skill aspect that we're talking"},{"startTime":665.15,"endTime":667.7,"body":"about, which is the actual technical"},{"startTime":667.7,"endTime":671.15,"body":"skill to be able to learn how to use"},{"startTime":667.7,"endTime":671.15,"body":"these tools and how to go about it."},{"startTime":671.555,"endTime":675.245,"body":"This could be peer learning sessions with"},{"startTime":671.555,"endTime":675.245,"body":"other people who are learning the tools"},{"startTime":675.245,"endTime":678.765,"body":"and say, oh, I experimented with this"},{"startTime":675.245,"endTime":678.765,"body":"week, and this application of that tool."},{"startTime":679.115,"endTime":680.68,"body":"And the other could be, how are we making."},{"startTime":681.77,"endTime":683.51,"body":"Like common language among these tools."},{"startTime":683.6,"endTime":687.23,"body":"So all for all of our AI tool"},{"startTime":683.6,"endTime":687.23,"body":"developers, are we using similar"},{"startTime":687.86,"endTime":691.61,"body":"UI UX principles where most people"},{"startTime":687.86,"endTime":691.61,"body":"know how to use chat GBT now?"},{"startTime":691.73,"endTime":695.27,"body":"So for most kind of chat and assistant"},{"startTime":691.73,"endTime":695.27,"body":"environments, do they look and feel and"},{"startTime":695.27,"endTime":699.56,"body":"smell similarly so people can pick up some"},{"startTime":695.27,"endTime":699.56,"body":"of these basic practices that weren't as"},{"startTime":699.56,"endTime":701.93,"body":"common in a traditional SaaS environment."},{"startTime":702.35,"endTime":703.07,"body":"So I think there's."},{"startTime":703.42,"endTime":706.12,"body":"Like when it comes to training"},{"startTime":703.42,"endTime":706.12,"body":"and adoption, we really have to"},{"startTime":706.12,"endTime":707.53,"body":"understand what is the barrier?"},{"startTime":707.59,"endTime":709.9,"body":"Is it truly that they don't know"},{"startTime":707.59,"endTime":709.9,"body":"how to use the technical aspect"},{"startTime":709.9,"endTime":712.45,"body":"of the tools and they just need"},{"startTime":709.9,"endTime":712.45,"body":"to learn how to go through it?"},{"startTime":712.75,"endTime":717.31,"body":"Or is it more soft skill related where"},{"startTime":712.75,"endTime":717.31,"body":"we need to teach them the background of"},{"startTime":717.31,"endTime":720.94,"body":"how this stuff works to reduce fear or"},{"startTime":717.31,"endTime":720.94,"body":"to gain confidence, or any of these other"},{"startTime":720.94,"endTime":722.87,"body":"things that might be related in that area?"},{"startTime":724.91,"endTime":728.689,"body":"I find that one of the challenges"},{"startTime":724.91,"endTime":728.689,"body":"is inertia, which is, I've"},{"startTime":728.689,"endTime":729.65,"body":"always done it this way."},{"startTime":729.92,"endTime":731.12,"body":"It's been a long time building habit."},{"startTime":731.12,"endTime":732.35,"body":"I'm just as guilty of this."},{"startTime":732.915,"endTime":736.275,"body":"Once I develop a good process, it's"},{"startTime":732.915,"endTime":736.275,"body":"very hard to convince me to change"},{"startTime":736.275,"endTime":739.935,"body":"it because you have to look at how"},{"startTime":736.275,"endTime":739.935,"body":"much time will the new process change"},{"startTime":740.625,"endTime":743.204,"body":"save me, but also how long will it"},{"startTime":740.625,"endTime":743.204,"body":"take me to master the new process?"},{"startTime":743.204,"endTime":748.785,"body":"And I think that's where a lot gets"},{"startTime":743.204,"endTime":748.785,"body":"lost, especially when you build a tool,"},{"startTime":748.785,"endTime":751.694,"body":"you show it to a, that's amazing, but."},{"startTime":752.115,"endTime":755.205,"body":"They don't feel it because"},{"startTime":752.115,"endTime":755.205,"body":"they're not doing it themselves."},{"startTime":755.205,"endTime":757.395,"body":"And it's that bridge that's"},{"startTime":755.205,"endTime":757.395,"body":"very challenging to cross."},{"startTime":757.395,"endTime":759.075,"body":"And it's that inertia."},{"startTime":759.075,"endTime":761.955,"body":"And this is where we see a lot of things,"},{"startTime":759.075,"endTime":761.955,"body":"which is things like, say people say"},{"startTime":761.955,"endTime":763.125,"body":"things like, that's just the way it is."},{"startTime":763.215,"endTime":764.835,"body":"It's the way we've always"},{"startTime":763.215,"endTime":764.835,"body":"done it or been a broke."},{"startTime":764.835,"endTime":765.405,"body":"Don't fix it."},{"startTime":766.125,"endTime":769.995,"body":"And I see this especially larger"},{"startTime":766.125,"endTime":769.995,"body":"or companies that have been around"},{"startTime":769.995,"endTime":774.825,"body":"for longer, they have an advantage"},{"startTime":769.995,"endTime":774.825,"body":"of inertia, but it also becomes a"},{"startTime":774.825,"endTime":778.755,"body":"disadvantage at a time like this when"},{"startTime":774.825,"endTime":778.755,"body":"you need to get the train to turn."},{"startTime":779.37,"endTime":783.21,"body":"How can we rebuild habits"},{"startTime":779.37,"endTime":783.21,"body":"and alter that inertia?"},{"startTime":784.68,"endTime":784.86,"body":"Yeah."},{"startTime":784.86,"endTime":790.17,"body":"I think it, it's has to be both a"},{"startTime":784.86,"endTime":790.17,"body":"bottoms up and top down approach in"},{"startTime":790.17,"endTime":793.86,"body":"different ways if everyone has to see and"},{"startTime":790.17,"endTime":793.86,"body":"understand the value and try to understand"},{"startTime":793.86,"endTime":795.63,"body":"what you're supposed to accomplish."},{"startTime":795.68,"endTime":797.15,"body":"Are we just using AI because."},{"startTime":798.229,"endTime":800.809,"body":"We're a startup and we got funding"},{"startTime":798.229,"endTime":800.809,"body":"and someone said that we'll get more"},{"startTime":800.809,"endTime":802.399,"body":"funding if we use the word ai, right?"},{"startTime":802.459,"endTime":806.899,"body":"We need to check a box, or is it something"},{"startTime":802.459,"endTime":806.899,"body":"where I truly have a specific business"},{"startTime":806.899,"endTime":810.139,"body":"goal and outcome that I wanna achieve"},{"startTime":806.899,"endTime":810.139,"body":"by experimenting with new technology?"},{"startTime":810.189,"endTime":811.629,"body":"What is the purpose of using ai?"},{"startTime":811.629,"endTime":814.599,"body":"Let's get alignment both"},{"startTime":811.629,"endTime":814.599,"body":"culturally, skill wise, and then"},{"startTime":815.109,"endTime":816.729,"body":"start to move in small amounts."},{"startTime":816.729,"endTime":821.889,"body":"Like I think the fear of inertia when"},{"startTime":816.729,"endTime":821.889,"body":"you're not moving is we have to go a"},{"startTime":821.889,"endTime":823.839,"body":"hundred miles an hour all at once and."},{"startTime":824.484,"endTime":827.664,"body":"The whole point of inertia is objects"},{"startTime":824.484,"endTime":827.664,"body":"in at rest, stay at rest, and objects"},{"startTime":827.664,"endTime":828.774,"body":"in motion, stay in motion, right?"},{"startTime":828.924,"endTime":832.074,"body":"You just need a little bit of"},{"startTime":828.924,"endTime":832.074,"body":"motion, like you don't need to go"},{"startTime":832.074,"endTime":835.104,"body":"extremely fast at rocket speed,"},{"startTime":832.074,"endTime":835.104,"body":"making a moonshot right away."},{"startTime":835.374,"endTime":838.614,"body":"But how can you do small experiments"},{"startTime":835.374,"endTime":838.614,"body":"in ways that aren't disrupting a whole"},{"startTime":838.614,"endTime":842.184,"body":"organization or team or workflow,"},{"startTime":838.614,"endTime":842.184,"body":"but are just starting to prove"},{"startTime":842.184,"endTime":845.094,"body":"some of the benefits towards that"},{"startTime":842.184,"endTime":845.094,"body":"goal that you wanted to accomplish?"},{"startTime":845.334,"endTime":847.164,"body":"So I think that's the"},{"startTime":845.334,"endTime":847.164,"body":"side of inertia that is."},{"startTime":847.914,"endTime":849.084,"body":"Hey, we're not doing anything."},{"startTime":849.144,"endTime":850.494,"body":"I don't wanna change"},{"startTime":849.144,"endTime":850.494,"body":"and I'm stuck in my way."},{"startTime":850.494,"endTime":851.304,"body":"We're not moving."},{"startTime":851.814,"endTime":854.154,"body":"But we also have to pay attention to"},{"startTime":851.814,"endTime":854.154,"body":"the opposite side of inertia, right?"},{"startTime":854.154,"endTime":857.124,"body":"That less people talk about, which"},{"startTime":854.154,"endTime":857.124,"body":"is objects in motion, stay in motion."},{"startTime":857.484,"endTime":860.154,"body":"What happens when everyone is"},{"startTime":857.484,"endTime":860.154,"body":"experimenting and everybody is trying new"},{"startTime":860.154,"endTime":864.954,"body":"tools and it's an absolute lawless place"},{"startTime":860.154,"endTime":864.954,"body":"and mess of data, privacy, payments, and"},{"startTime":864.954,"endTime":866.544,"body":"procurement, and everything else, right?"},{"startTime":866.844,"endTime":870.894,"body":"We need this balance of top down and"},{"startTime":866.844,"endTime":870.894,"body":"bottoms up of what is actually needed"},{"startTime":871.044,"endTime":872.754,"body":"versus how does it map to business goals."},{"startTime":873.159,"endTime":875.979,"body":"And you need that other side of the"},{"startTime":873.159,"endTime":875.979,"body":"ME matrix, which is what are the"},{"startTime":875.979,"endTime":877.539,"body":"guardrails and controls that we have?"},{"startTime":877.809,"endTime":881.169,"body":"Am I pushing people to do more or"},{"startTime":877.809,"endTime":881.169,"body":"am I guarding people to do less?"},{"startTime":881.529,"endTime":884.559,"body":"Because if we don't govern the"},{"startTime":881.529,"endTime":884.559,"body":"both of these aspects in the same"},{"startTime":884.559,"endTime":887.439,"body":"time, it could be absolute chaos."},{"startTime":887.439,"endTime":890.259,"body":"You could have shadow ai, even there's"},{"startTime":887.439,"endTime":890.259,"body":"all different types of things that"},{"startTime":890.259,"endTime":892.929,"body":"can happen if you don't have the"},{"startTime":890.259,"endTime":892.929,"body":"right level of motion and you don't"},{"startTime":892.929,"endTime":894.219,"body":"have the right level of control."},{"startTime":894.249,"endTime":897.169,"body":"So it's a tricky puzzle to fix."},{"startTime":899.219,"endTime":901.649,"body":"Yeah, I think you brought up some of"},{"startTime":899.219,"endTime":901.649,"body":"the topics which are really important,"},{"startTime":901.649,"endTime":906.509,"body":"which is that when people start"},{"startTime":901.649,"endTime":906.509,"body":"experimenting outside of the guardrails"},{"startTime":906.509,"endTime":910.569,"body":"of the company, and this is really"},{"startTime":906.509,"endTime":910.569,"body":"common, which is and some companies"},{"startTime":910.569,"endTime":914.889,"body":"have banned ai and I know a lot of AI"},{"startTime":910.569,"endTime":914.889,"body":"consult go, why have they done that?"},{"startTime":914.889,"endTime":917.119,"body":"And it's because something happens, right?"},{"startTime":917.959,"endTime":921.709,"body":"Like whenever there's a new rule,"},{"startTime":917.959,"endTime":921.709,"body":"whenever there's a new fence, right?"},{"startTime":921.709,"endTime":922.189,"body":"There's a reason."},{"startTime":922.189,"endTime":923.839,"body":"There's a sign that says"},{"startTime":922.189,"endTime":923.839,"body":"don't feed the animals."},{"startTime":923.869,"endTime":924.769,"body":"Someone fed the animals."},{"startTime":925.204,"endTime":926.614,"body":"And something happens, right?"},{"startTime":926.674,"endTime":929.374,"body":"That's why they put up a sign"},{"startTime":926.674,"endTime":929.374,"body":"until you think no one would ever"},{"startTime":929.374,"endTime":930.484,"body":"do that, and then someone does it."},{"startTime":931.054,"endTime":936.214,"body":"So there's this danger because"},{"startTime":931.054,"endTime":936.214,"body":"people don't realize that."},{"startTime":936.214,"endTime":941.344,"body":"I've had a lot of clients do this where"},{"startTime":936.214,"endTime":941.344,"body":"they forget that once you connect an"},{"startTime":941.344,"endTime":947.074,"body":"AI to your computer, everything on"},{"startTime":941.344,"endTime":947.074,"body":"your computer is out there and there's"},{"startTime":947.854,"endTime":949.534,"body":"different layers of risk, right?"},{"startTime":949.534,"endTime":952.144,"body":"There's just the risk of transmission as"},{"startTime":949.534,"endTime":952.144,"body":"soon as it's going back and forth in the."},{"startTime":953.719,"endTime":955.009,"body":"You have a level of risk, right?"},{"startTime":955.099,"endTime":957.049,"body":"You have a level of risk"},{"startTime":955.099,"endTime":957.049,"body":"just in the transmission."},{"startTime":957.559,"endTime":961.339,"body":"Then there's a question of is the company"},{"startTime":957.559,"endTime":961.339,"body":"that you're using a good steward of data?"},{"startTime":961.699,"endTime":966.379,"body":"There's a lot of temptation right now"},{"startTime":961.699,"endTime":966.379,"body":"to use the cheapest tools, and some of"},{"startTime":966.379,"endTime":968.359,"body":"the tools outta China are very low cost."},{"startTime":968.359,"endTime":972.349,"body":"And there's this saying in poker, if you"},{"startTime":968.359,"endTime":972.349,"body":"look around the room and you don't know"},{"startTime":972.349,"endTime":973.999,"body":"who the sucker is, it's probably you."},{"startTime":974.359,"endTime":977.449,"body":"And if you're using a tool"},{"startTime":974.359,"endTime":977.449,"body":"that's too good to be true."},{"startTime":978.394,"endTime":980.824,"body":"They're selling your data"},{"startTime":978.394,"endTime":980.824,"body":"like they're doing, they're"},{"startTime":980.824,"endTime":982.534,"body":"making money somehow, right?"},{"startTime":982.534,"endTime":984.754,"body":"If it's, if something is free, right?"},{"startTime":984.754,"endTime":987.604,"body":"Like Facebook is free, and yet"},{"startTime":984.754,"endTime":987.604,"body":"they make so much money, how"},{"startTime":987.604,"endTime":988.474,"body":"do they make all their money?"},{"startTime":989.324,"endTime":991.784,"body":"They sell your pictures and they"},{"startTime":989.324,"endTime":991.784,"body":"sell the pictures of your kids,"},{"startTime":991.784,"endTime":995.094,"body":"and they sell your data, and they"},{"startTime":991.784,"endTime":995.094,"body":"sell your data to again and again."},{"startTime":995.244,"endTime":998.304,"body":"So if it's not, if you're not"},{"startTime":995.244,"endTime":998.304,"body":"paying for it, you're paying for it."},{"startTime":1000.434,"endTime":1003.674,"body":"Really a critical lesson"},{"startTime":1000.434,"endTime":1003.674,"body":"here, which is that when start"},{"startTime":1003.674,"endTime":1005.774,"body":"experimenting with tools aware of."},{"startTime":1006.509,"endTime":1010.199,"body":"Not just what the terms of servers are,"},{"startTime":1006.509,"endTime":1010.199,"body":"but look, what promise do they make?"},{"startTime":1010.199,"endTime":1012.989,"body":"Do they even say that"},{"startTime":1010.199,"endTime":1012.989,"body":"they'll protect your data?"},{"startTime":1012.989,"endTime":1015.519,"body":"And then they all say they won't"},{"startTime":1012.989,"endTime":1015.519,"body":"train on their data, and yet how"},{"startTime":1015.519,"endTime":1016.629,"body":"did they get their original data?"},{"startTime":1017.499,"endTime":1019.569,"body":"Like they're all winking, right?"},{"startTime":1019.569,"endTime":1023.259,"body":"They've all used mass, mass"},{"startTime":1019.569,"endTime":1023.259,"body":"quantities of stolen data."},{"startTime":1023.259,"endTime":1025.179,"body":"Like it just is what it is, right?"},{"startTime":1025.299,"endTime":1029.919,"body":"So the question really becomes"},{"startTime":1025.299,"endTime":1029.919,"body":"how much do you believe?"},{"startTime":1030.019,"endTime":1033.589,"body":"Yes, we stole your data before, but"},{"startTime":1030.019,"endTime":1033.589,"body":"we're not gonna steal your data now."},{"startTime":1035.584,"endTime":1038.704,"body":"And when you play with a lot"},{"startTime":1035.584,"endTime":1038.704,"body":"of different tools, that's"},{"startTime":1038.704,"endTime":1039.274,"body":"when you have the risk there."},{"startTime":1039.274,"endTime":1042.064,"body":"Now, when you have an enterprise"},{"startTime":1039.274,"endTime":1042.064,"body":"contract, then you can have actual"},{"startTime":1042.064,"endTime":1044.194,"body":"contract with the company that says,"},{"startTime":1042.064,"endTime":1044.194,"body":"we're not gonna train in your data."},{"startTime":1044.704,"endTime":1046.114,"body":"That's the next level."},{"startTime":1046.114,"endTime":1048.544,"body":"But we've already seen"},{"startTime":1046.114,"endTime":1048.544,"body":"things where companies will"},{"startTime":1048.544,"endTime":1049.834,"body":"change the terms of service."},{"startTime":1049.834,"endTime":1051.634,"body":"Adobe did this, they change"},{"startTime":1049.834,"endTime":1051.634,"body":"the terms service, say, Hey,"},{"startTime":1051.634,"endTime":1053.224,"body":"anything you've ever done with us."},{"startTime":1053.975,"endTime":1054.934,"body":"We could train on our data."},{"startTime":1054.934,"endTime":1055.625,"body":"It's wait, what?"},{"startTime":1056.705,"endTime":1060.455,"body":"You can't, they made like a"},{"startTime":1056.705,"endTime":1060.455,"body":"backwards like facing rule, right?"},{"startTime":1060.455,"endTime":1061.415,"body":"And then they changed it back."},{"startTime":1061.415,"endTime":1062.495,"body":"They go, just kidding."},{"startTime":1062.495,"endTime":1065.405,"body":"But also because it was up for just"},{"startTime":1062.495,"endTime":1065.405,"body":"a few hours, that's enough that"},{"startTime":1065.405,"endTime":1068.785,"body":"everything before that they can still"},{"startTime":1065.405,"endTime":1068.785,"body":"do no matter that they changed it back."},{"startTime":1069.355,"endTime":1071.875,"body":"They still have enough coverage"},{"startTime":1069.355,"endTime":1071.875,"body":"to grab all your old data."},{"startTime":1071.875,"endTime":1075.535,"body":"And it's like we see these companies"},{"startTime":1071.875,"endTime":1075.535,"body":"now do this thing where they get"},{"startTime":1075.535,"endTime":1077.275,"body":"caught and they go, oh, we're so sorry."},{"startTime":1077.275,"endTime":1078.235,"body":"We'll never do it again."},{"startTime":1078.475,"endTime":1078.625,"body":"And"},{"startTime":1078.625,"endTime":1079.275,"body":"it's really?"},{"startTime":1080.76,"endTime":1081.81,"body":"Is that what happened?"},{"startTime":1081.81,"endTime":1084.719,"body":"Or did you get too much pushback and"},{"startTime":1081.81,"endTime":1084.719,"body":"now you're gonna try it a different way?"},{"startTime":1085.139,"endTime":1086.429,"body":"And we constantly see that."},{"startTime":1086.429,"endTime":1091.139,"body":"So I think that data protection, privacy,"},{"startTime":1086.429,"endTime":1091.139,"body":"and being careful with your data."},{"startTime":1091.74,"endTime":1096.179,"body":"And what I find really interesting is"},{"startTime":1091.74,"endTime":1096.179,"body":"companies will use the AI of one of their"},{"startTime":1096.179,"endTime":1098.159,"body":"competitors and feed all of their data."},{"startTime":1098.159,"endTime":1100.62,"body":"And I'm like what are you"},{"startTime":1098.159,"endTime":1100.62,"body":"sure they're not gonna use it?"},{"startTime":1100.889,"endTime":1101.999,"body":"And the effort to."},{"startTime":1103.335,"endTime":1106.125,"body":"Even have an isolated AI or a"},{"startTime":1103.335,"endTime":1106.125,"body":"company AI that's on your own"},{"startTime":1106.125,"endTime":1107.265,"body":"server, it's not that hard."},{"startTime":1108.315,"endTime":1109.365,"body":"It's not that expensive."},{"startTime":1109.365,"endTime":1113.355,"body":"It's not that far outside the window"},{"startTime":1109.365,"endTime":1113.355,"body":"and it's compared to the cost and"},{"startTime":1113.355,"endTime":1116.745,"body":"the risk, like it's very low cost,"},{"startTime":1113.355,"endTime":1116.745,"body":"but it's a big challenge 'cause"},{"startTime":1116.745,"endTime":1118.425,"body":"it sounds scary and complicated."},{"startTime":1118.545,"endTime":1123.285,"body":"So when people start thinking about"},{"startTime":1118.545,"endTime":1123.285,"body":"where the line is, where do you"},{"startTime":1123.285,"endTime":1127.245,"body":"start with as far as protecting data"},{"startTime":1123.285,"endTime":1127.245,"body":"and as far as being cautious with"},{"startTime":1127.245,"endTime":1128.775,"body":"your own data and your client data."},{"startTime":1132.27,"endTime":1136.32,"body":"It's something that each company has to"},{"startTime":1132.27,"endTime":1136.32,"body":"evaluate where they're adding this in"},{"startTime":1136.53,"endTime":1138.06,"body":"and where it actually makes sense, right?"},{"startTime":1138.3,"endTime":1141.72,"body":"If you're a healthcare company,"},{"startTime":1138.3,"endTime":1141.72,"body":"you probably have way more concerns"},{"startTime":1141.72,"endTime":1146.31,"body":"with what types of data that you're"},{"startTime":1141.72,"endTime":1146.31,"body":"uploading than if I'm a small boutique"},{"startTime":1146.65,"endTime":1150.43,"body":"graphic design agency that's going"},{"startTime":1146.65,"endTime":1150.43,"body":"to be maybe using a little bit of."},{"startTime":1150.84,"endTime":1154.19,"body":"AI to help me pump out designs"},{"startTime":1150.84,"endTime":1154.19,"body":"on my own style, right?"},{"startTime":1154.46,"endTime":1157.49,"body":"So I think everyone has to decide"},{"startTime":1154.46,"endTime":1157.49,"body":"what are the guardrails of which"},{"startTime":1157.49,"endTime":1159.23,"body":"areas of the business you're gonna do."},{"startTime":1159.26,"endTime":1162.02,"body":"Also, what are, what type of data"},{"startTime":1159.26,"endTime":1162.02,"body":"are you protecting is a big one."},{"startTime":1162.5,"endTime":1163.55,"body":"But it's true."},{"startTime":1163.6,"endTime":1167.4,"body":"Not to sound too tinfoil hat and"},{"startTime":1163.6,"endTime":1167.4,"body":"morbid about it, but I don't think"},{"startTime":1167.4,"endTime":1170.88,"body":"data privacy is gonna exist in my"},{"startTime":1167.4,"endTime":1170.88,"body":"lifetime because we look at all these"},{"startTime":1170.88,"endTime":1174.71,"body":"times, just as you said, meta has"},{"startTime":1170.88,"endTime":1174.71,"body":"found red-handed stealing and selling"},{"startTime":1174.71,"endTime":1177.8,"body":"your data because if you're not paying"},{"startTime":1174.71,"endTime":1177.8,"body":"for the product, you're the product."},{"startTime":1178.22,"endTime":1180.47,"body":"And then they said, we won't do it"},{"startTime":1178.22,"endTime":1180.47,"body":"again, and then it happens again."},{"startTime":1180.83,"endTime":1184.28,"body":"So I think we're gonna start going down"},{"startTime":1180.83,"endTime":1184.28,"body":"the route of these companies making"},{"startTime":1184.28,"endTime":1187.4,"body":"more and more of their own LLMs and"},{"startTime":1184.28,"endTime":1187.4,"body":"training them off base models and then"},{"startTime":1187.4,"endTime":1189.53,"body":"not sending this out into the world, but."},{"startTime":1189.92,"endTime":1191.51,"body":"I'm also curious to hear"},{"startTime":1189.92,"endTime":1191.51,"body":"your thoughts on this."},{"startTime":1191.6,"endTime":1194.42,"body":"The way that I look at it is then"},{"startTime":1191.6,"endTime":1194.42,"body":"these models go to die, right?"},{"startTime":1194.45,"endTime":1196.34,"body":"Because the reason that they're"},{"startTime":1194.45,"endTime":1196.34,"body":"great is because they have"},{"startTime":1196.34,"endTime":1197.63,"body":"all of this great information."},{"startTime":1197.63,"endTime":1200.57,"body":"But if all of us start taking and"},{"startTime":1197.63,"endTime":1200.57,"body":"not giving back to the system, then"},{"startTime":1200.96,"endTime":1202.61,"body":"the system starts to fail, right?"},{"startTime":1202.64,"endTime":1207.08,"body":"So we have these big kind"},{"startTime":1202.64,"endTime":1207.08,"body":"of irrelevant and useless."},{"startTime":1207.345,"endTime":1210.165,"body":"Pool of information that"},{"startTime":1207.345,"endTime":1210.165,"body":"we can't use so much."},{"startTime":1210.165,"endTime":1214.675,"body":"So where is like the cost benefit"},{"startTime":1210.165,"endTime":1214.675,"body":"analysis of I wanna protect my own things,"},{"startTime":1215.035,"endTime":1218.005,"body":"but I still wanna get the benefit of"},{"startTime":1215.035,"endTime":1218.005,"body":"everyone else's stuff coming through."},{"startTime":1218.005,"endTime":1222.445,"body":"And like, how do we both feed the machine"},{"startTime":1218.005,"endTime":1222.445,"body":"and participate in the benefit of it?"},{"startTime":1224.415,"endTime":1228.495,"body":"So my personal theory is I have two"},{"startTime":1224.415,"endTime":1228.495,"body":"theories I think are getting stronger."},{"startTime":1228.495,"endTime":1230.025,"body":"The first is the dead internet theory."},{"startTime":1230.025,"endTime":1232.725,"body":"I think most traffic on the internet"},{"startTime":1230.025,"endTime":1232.725,"body":"is bots talking to each other."},{"startTime":1233.415,"endTime":1233.715,"body":"Yep."},{"startTime":1233.815,"endTime":1235.645,"body":"It just is, and we're"},{"startTime":1233.815,"endTime":1235.645,"body":"seeing it more and more."},{"startTime":1236.395,"endTime":1239.665,"body":"It's exploding with AI and"},{"startTime":1236.395,"endTime":1239.665,"body":"I, my second theory is that"},{"startTime":1239.905,"endTime":1241.469,"body":"we're gonna see a period of ai."},{"startTime":1241.99,"endTime":1242.11,"body":"I."},{"startTime":1245.394,"endTime":1248.364,"body":"The amount of data not"},{"startTime":1245.394,"endTime":1248.364,"body":"written by AI decreases."},{"startTime":1249.054,"endTime":1252.175,"body":"So we've already seen they're using"},{"startTime":1249.054,"endTime":1252.175,"body":"the data from Facebook, not great."},{"startTime":1252.534,"endTime":1255.445,"body":"Now they're using then this, then"},{"startTime":1252.534,"endTime":1255.445,"body":"everyone bought the data from Google."},{"startTime":1255.504,"endTime":1258.235,"body":"Then they bought the data from core,"},{"startTime":1255.504,"endTime":1258.235,"body":"then they bought the data from Reddit,"},{"startTime":1258.955,"endTime":1262.465,"body":"and that's where you started getting"},{"startTime":1258.955,"endTime":1262.465,"body":"recommendations from Google, which"},{"startTime":1262.465,"endTime":1265.149,"body":"were things like, you should eat one"},{"startTime":1262.465,"endTime":1265.149,"body":"small rock a day to stay healthy."},{"startTime":1265.199,"endTime":1268.434,"body":"That's a post from someone"},{"startTime":1265.199,"endTime":1268.434,"body":"whose name was a bad word."},{"startTime":1269.485,"endTime":1272.784,"body":"That was obviously a joke, but"},{"startTime":1269.485,"endTime":1272.784,"body":"Google thought it was real."},{"startTime":1272.784,"endTime":1275.695,"body":"They also posted for a while"},{"startTime":1272.784,"endTime":1275.695,"body":"that you should put glue in your"},{"startTime":1275.695,"endTime":1278.245,"body":"pizza to make the cheese stick"},{"startTime":1275.695,"endTime":1278.245,"body":"to the pizza a little bit better."},{"startTime":1279.024,"endTime":1280.675,"body":"Both of those things"},{"startTime":1279.024,"endTime":1280.675,"body":"are talk, don't do 'em."},{"startTime":1280.675,"endTime":1281.425,"body":"They're toxic."},{"startTime":1281.425,"endTime":1285.324,"body":"Both of them will kill you, but"},{"startTime":1281.425,"endTime":1285.324,"body":"they're, they give lots of bad advice"},{"startTime":1285.324,"endTime":1286.824,"body":"because they can't detect sarcasm."},{"startTime":1287.395,"endTime":1290.695,"body":"So what we're seeing is they're"},{"startTime":1287.395,"endTime":1290.695,"body":"buying worse and worse and worse data."},{"startTime":1290.695,"endTime":1292.975,"body":"Eventually they're gonna be buying"},{"startTime":1290.695,"endTime":1292.975,"body":"four chance data, and then I"},{"startTime":1292.975,"endTime":1293.995,"body":"don't know what's worse than that."},{"startTime":1294.474,"endTime":1297.024,"body":"Where it's 90% sarcasm in pranks."},{"startTime":1297.414,"endTime":1300.744,"body":"So they've already run out"},{"startTime":1297.414,"endTime":1300.744,"body":"of the good data, right?"},{"startTime":1300.864,"endTime":1303.204,"body":"The smart data, the scientific"},{"startTime":1300.864,"endTime":1303.204,"body":"papers, that's all in there."},{"startTime":1303.654,"endTime":1308.034,"body":"So what we're seeing is that"},{"startTime":1303.654,"endTime":1308.034,"body":"most of the content on the"},{"startTime":1308.034,"endTime":1310.014,"body":"internet generated the last year."},{"startTime":1310.074,"endTime":1313.554,"body":"A large percentage of that, whether it's"},{"startTime":1310.074,"endTime":1313.554,"body":"the majority or not, was generated by ai."},{"startTime":1314.034,"endTime":1315.444,"body":"This year, it'll be a higher percentage."},{"startTime":1315.444,"endTime":1317.934,"body":"Eventually it'll be 90% than 95%."},{"startTime":1317.934,"endTime":1318.744,"body":"Than 99%."},{"startTime":1319.074,"endTime":1320.064,"body":"So now we're gonna see."},{"startTime":1321.204,"endTime":1325.644,"body":"Trained on AI content and I think that's"},{"startTime":1321.204,"endTime":1325.644,"body":"what we're seeing with at GBT 4.5,"},{"startTime":1325.644,"endTime":1327.054,"body":"which everyone was hating on recently."},{"startTime":1327.684,"endTime":1331.524,"body":"And I was like it's probably just"},{"startTime":1327.684,"endTime":1331.524,"body":"trained on data from another ai."},{"startTime":1331.524,"endTime":1332.334,"body":"Like it's trained on stuff."},{"startTime":1332.334,"endTime":1336.864,"body":"It written itself and like when I read"},{"startTime":1332.334,"endTime":1336.864,"body":"all these books about AI is going insane."},{"startTime":1336.864,"endTime":1339.774,"body":"I think this is what happens when you"},{"startTime":1336.864,"endTime":1339.774,"body":"just train on stuff you've written"},{"startTime":1339.774,"endTime":1342.774,"body":"when the only books you have to read in"},{"startTime":1339.774,"endTime":1342.774,"body":"your library are books you've written."},{"startTime":1343.614,"endTime":1344.725,"body":"How long until you."},{"startTime":1345.174,"endTime":1348.504,"body":"Start going fully crazy and I"},{"startTime":1345.174,"endTime":1348.504,"body":"believe not very long for an ai."},{"startTime":1348.504,"endTime":1353.245,"body":"So I think that the current"},{"startTime":1348.504,"endTime":1353.245,"body":"methodology, which is to use AI for"},{"startTime":1353.245,"endTime":1358.164,"body":"creating content is a poor use case"},{"startTime":1353.245,"endTime":1358.164,"body":"and that it's the most interesting,"},{"startTime":1358.164,"endTime":1359.274,"body":"but hopefully it will die out."},{"startTime":1359.274,"endTime":1362.274,"body":"Like how many times have you seen a post"},{"startTime":1359.274,"endTime":1362.274,"body":"on LinkedIn or some stream platform?"},{"startTime":1362.664,"endTime":1365.574,"body":"This new AI video is gonna change"},{"startTime":1362.664,"endTime":1365.574,"body":"the worlds like you would never watch"},{"startTime":1365.634,"endTime":1366.834,"body":"if someone didn't say it was video."},{"startTime":1367.314,"endTime":1370.945,"body":"It's just a bad video that if"},{"startTime":1367.314,"endTime":1370.945,"body":"someone puts the word AI in"},{"startTime":1370.945,"endTime":1372.054,"body":"front of it now you'll watch it."},{"startTime":1372.084,"endTime":1373.945,"body":"I've seen a car go down the street before."},{"startTime":1374.314,"endTime":1376.024,"body":"I've seen a bad animation before."},{"startTime":1376.054,"endTime":1381.364,"body":"I've seen all sorts of badly drawn"},{"startTime":1376.054,"endTime":1381.364,"body":"cartoons, but now it's ai, so we watch"},{"startTime":1381.364,"endTime":1384.934,"body":"it and it's a brawling, and unfortunately"},{"startTime":1381.364,"endTime":1384.934,"body":"there's an inverse relationship"},{"startTime":1384.934,"endTime":1387.064,"body":"between usefulness and virality."},{"startTime":1387.154,"endTime":1390.424,"body":"So the more useless something is with"},{"startTime":1387.154,"endTime":1390.424,"body":"ai, the more people will watch it,"},{"startTime":1390.514,"endTime":1393.664,"body":"click it, and like it, even on LinkedIn"},{"startTime":1390.514,"endTime":1393.664,"body":"where everyone's supposed to be smart."},{"startTime":1394.234,"endTime":1396.604,"body":"And I've seen this with"},{"startTime":1394.234,"endTime":1396.604,"body":"content I posted myself."},{"startTime":1396.604,"endTime":1399.724,"body":"The lower the quality of the content,"},{"startTime":1396.604,"endTime":1399.724,"body":"the more people respond to it."},{"startTime":1401.509,"endTime":1402.679,"body":"It's a revelatory lesson."},{"startTime":1402.679,"endTime":1407.659,"body":"My wife, one time who's not from"},{"startTime":1402.679,"endTime":1407.659,"body":"America, she was like our, she"},{"startTime":1407.659,"endTime":1409.159,"body":"found out, she goes, oh my gosh."},{"startTime":1409.159,"endTime":1410.419,"body":"I thought everyone from America was smart."},{"startTime":1410.419,"endTime":1412.309,"body":"And I, she goes, nevermind."},{"startTime":1412.699,"endTime":1415.339,"body":"When she fed her first not smart"},{"startTime":1412.699,"endTime":1415.339,"body":"person, I said, yeah, welcome."},{"startTime":1415.549,"endTime":1418.459,"body":"Every country has a lot of people"},{"startTime":1415.549,"endTime":1418.459,"body":"that will just click on anything."},{"startTime":1418.459,"endTime":1424.099,"body":"So I think that we have to"},{"startTime":1418.459,"endTime":1424.099,"body":"switch to this new mindset of"},{"startTime":1424.099,"endTime":1425.719,"body":"usefulness and be more strategic."},{"startTime":1426.259,"endTime":1430.249,"body":"And the least useful element"},{"startTime":1426.259,"endTime":1430.249,"body":"of AI is content generation."},{"startTime":1430.309,"endTime":1431.029,"body":"It's so much better."},{"startTime":1431.029,"endTime":1434.989,"body":"Content analysis, strategy,"},{"startTime":1431.029,"endTime":1434.989,"body":"reverse engineering, planning,"},{"startTime":1435.409,"endTime":1437.059,"body":"organizing, moving data around."},{"startTime":1437.089,"endTime":1439.699,"body":"That's where a lot of the"},{"startTime":1437.089,"endTime":1439.699,"body":"corporate use cases are."},{"startTime":1439.999,"endTime":1442.399,"body":"But everyone always goes, I want"},{"startTime":1439.999,"endTime":1442.399,"body":"AI to write my social media posts."},{"startTime":1442.399,"endTime":1444.634,"body":"So I'm like, yeah, and then AI"},{"startTime":1442.399,"endTime":1444.634,"body":"can comment it and then another AI"},{"startTime":1444.634,"endTime":1447.169,"body":"can comment it, and now you have"},{"startTime":1444.634,"endTime":1447.169,"body":"no engagement with your audience."},{"startTime":1449.359,"endTime":1450.889,"body":"The actual result is really bad."},{"startTime":1450.889,"endTime":1452.479,"body":"So that's my personal theory."},{"startTime":1452.899,"endTime":1454.969,"body":"I think there's a lot"},{"startTime":1452.899,"endTime":1454.969,"body":"that's useful with ai."},{"startTime":1454.969,"endTime":1457.429,"body":"I just think that the popular"},{"startTime":1454.969,"endTime":1457.429,"body":"cases are the least useful."},{"startTime":1460.134,"endTime":1463.07,"body":"I think that's the thing when"},{"startTime":1460.134,"endTime":1463.07,"body":"you're it's almost inbred ai, right?"},{"startTime":1463.07,"endTime":1465.469,"body":"I'm training it on its own thoughts"},{"startTime":1463.07,"endTime":1465.469,"body":"and feelings and training, and"},{"startTime":1465.469,"endTime":1468.829,"body":"then all of a sudden you get this"},{"startTime":1465.469,"endTime":1468.829,"body":"big mishmash of useless thoughts"},{"startTime":1468.829,"endTime":1470.269,"body":"and content at the end of the day."},{"startTime":1470.689,"endTime":1473.989,"body":"And we know that people don't click"},{"startTime":1470.689,"endTime":1473.989,"body":"because they've learned something new."},{"startTime":1473.989,"endTime":1475.879,"body":"In those cases, they"},{"startTime":1473.989,"endTime":1475.879,"body":"click based on emotion."},{"startTime":1475.879,"endTime":1479.689,"body":"So if something seems crazy or seems"},{"startTime":1475.879,"endTime":1479.689,"body":"interesting or is like rage bait, like"},{"startTime":1479.689,"endTime":1482.989,"body":"people will interact with this type of"},{"startTime":1479.689,"endTime":1482.989,"body":"content way more than anything else."},{"startTime":1483.049,"endTime":1483.799,"body":"And what's more."},{"startTime":1484.189,"endTime":1486.949,"body":"Infuriating than something"},{"startTime":1484.189,"endTime":1486.949,"body":"that's completely useless."},{"startTime":1487.249,"endTime":1490.159,"body":"But I think it's super interesting"},{"startTime":1487.249,"endTime":1490.159,"body":"this bot versus bot thing, because in"},{"startTime":1490.159,"endTime":1491.869,"body":"my role, it's the future of workspace."},{"startTime":1492.319,"endTime":1496.309,"body":"Like we're seeing this really bad when it"},{"startTime":1492.319,"endTime":1496.309,"body":"comes to hiring and hiring process because"},{"startTime":1496.399,"endTime":1500.569,"body":"more people than ever before are creating"},{"startTime":1496.399,"endTime":1500.569,"body":"AI generated applications and more of"},{"startTime":1500.569,"endTime":1504.769,"body":"the hiring process than ever before"},{"startTime":1500.569,"endTime":1504.769,"body":"starts with AI screening assessments."},{"startTime":1504.819,"endTime":1507.164,"body":"So Workday had interesting"},{"startTime":1504.819,"endTime":1507.164,"body":"stats that came out in the fall."},{"startTime":1507.969,"endTime":1511.059,"body":"And they're going, is the hiring"},{"startTime":1507.969,"endTime":1511.059,"body":"market and jobs market recovering?"},{"startTime":1511.37,"endTime":1515.45,"body":"We had a 9% year over year increase in"},{"startTime":1511.37,"endTime":1515.45,"body":"job postings and a 9% of job signings."},{"startTime":1515.45,"endTime":1516.889,"body":"So it is marginally increasing."},{"startTime":1517.28,"endTime":1521.96,"body":"They had a 30% increase in job"},{"startTime":1517.28,"endTime":1521.96,"body":"applications and a 30% increase of"},{"startTime":1521.96,"endTime":1524.21,"body":"hiring by referral, which means we have."},{"startTime":1524.51,"endTime":1527.72,"body":"Bots talking to bots and their applicant"},{"startTime":1524.51,"endTime":1527.72,"body":"tracking systems just going in loops"},{"startTime":1527.72,"endTime":1530.33,"body":"and people go, oh my gosh, I can't"},{"startTime":1527.72,"endTime":1530.33,"body":"get quality candidates anywhere."},{"startTime":1530.42,"endTime":1532.94,"body":"But so many people are looking"},{"startTime":1530.42,"endTime":1532.94,"body":"for jobs more than ever before."},{"startTime":1533.51,"endTime":1536.45,"body":"And then they go, gosh, Jonathan, do you"},{"startTime":1533.51,"endTime":1536.45,"body":"just have a friend that can do this job?"},{"startTime":1536.6,"endTime":1538.7,"body":"Can you refer someone to me like,"},{"startTime":1536.6,"endTime":1538.7,"body":"I can't deal with this anymore?"},{"startTime":1539.12,"endTime":1542.57,"body":"And so we're going back to such old"},{"startTime":1539.12,"endTime":1542.57,"body":"school methods of hiring because it's"},{"startTime":1542.57,"endTime":1546.62,"body":"just an absolute downward spiral of"},{"startTime":1542.57,"endTime":1546.62,"body":"trying to get technology that's gonna"},{"startTime":1546.62,"endTime":1550.19,"body":"help solve a problem, but completely"},{"startTime":1546.62,"endTime":1550.19,"body":"removing the human and useful element"},{"startTime":1550.19,"endTime":1551.48,"body":"from it where we're just going."},{"startTime":1551.889,"endTime":1554.949,"body":"Way old school and going, oh,"},{"startTime":1551.889,"endTime":1554.949,"body":"did you go to school with anyone?"},{"startTime":1554.949,"endTime":1556.84,"body":"Have you worked with"},{"startTime":1554.949,"endTime":1556.84,"body":"anyone who can do X job?"},{"startTime":1557.05,"endTime":1557.949,"body":"Let's just hire them."},{"startTime":1559.48,"endTime":1559.84,"body":"Yeah."},{"startTime":1559.84,"endTime":1562.72,"body":"As I've been going through this recently,"},{"startTime":1559.84,"endTime":1562.72,"body":"we've hired a bunch of people recently"},{"startTime":1562.72,"endTime":1568.36,"body":"and what is that AI writes the application"},{"startTime":1562.72,"endTime":1568.36,"body":"and AI reviews its own applications."},{"startTime":1568.36,"endTime":1568.78,"body":"It's like chat."},{"startTime":1568.93,"endTime":1573.55,"body":"BT is doing both ends and now"},{"startTime":1568.93,"endTime":1573.55,"body":"people on interviews will absolutely"},{"startTime":1573.55,"endTime":1575.74,"body":"have chat, GBT Open, and they're"},{"startTime":1573.55,"endTime":1575.74,"body":"looking at their questions and."},{"startTime":1579.455,"endTime":1581.765,"body":"Develop tricks to catch them out."},{"startTime":1581.795,"endTime":1583.865,"body":"So you go, oh, this person's"},{"startTime":1581.795,"endTime":1583.865,"body":"playing a little game."},{"startTime":1583.865,"endTime":1586.485,"body":"And it, there's so much dishonesty."},{"startTime":1586.485,"endTime":1589.095,"body":"It's like this game of, oh, I can just"},{"startTime":1586.485,"endTime":1589.095,"body":"get a couple of paychecks before they"},{"startTime":1589.095,"endTime":1590.325,"body":"realize I have no idea what I'm doing."},{"startTime":1590.325,"endTime":1594.615,"body":"And that mindset, of course, like it's"},{"startTime":1590.325,"endTime":1594.615,"body":"a great way to make a bunch of enemies."},{"startTime":1594.735,"endTime":1598.965,"body":"And more and more I say to all my"},{"startTime":1594.735,"endTime":1598.965,"body":"employees, if you know someone because"},{"startTime":1598.965,"endTime":1601.725,"body":"I can see their work, especially"},{"startTime":1598.965,"endTime":1601.725,"body":"'cause I hire a lot of coders."},{"startTime":1602.595,"endTime":1605.355,"body":"So much of that market is filled."},{"startTime":1607.62,"endTime":1612.15,"body":"Are a little bit overselling what they"},{"startTime":1607.62,"endTime":1612.15,"body":"can do, and then it just causes problems."},{"startTime":1612.15,"endTime":1615.06,"body":"But when you find someone who's good,"},{"startTime":1612.15,"endTime":1615.06,"body":"you go, Hey, doing who's good like you."},{"startTime":1615.09,"endTime":1615.87,"body":"Exactly right."},{"startTime":1615.87,"endTime":1621.72,"body":"I think that we have seen so many, like"},{"startTime":1615.87,"endTime":1621.72,"body":"on average now, if you post an app job"},{"startTime":1621.72,"endTime":1629.73,"body":"on LinkedIn that's remote, you're gonna"},{"startTime":1621.72,"endTime":1629.73,"body":"get 600, 800, 2000 of whom four have any"},{"startTime":1629.73,"endTime":1631.139,"body":"of the qualifications you're looking for."},{"startTime":1631.709,"endTime":1634.23,"body":"There are more and more"},{"startTime":1631.709,"endTime":1634.23,"body":"sophisticated tools that will create"},{"startTime":1634.23,"endTime":1635.969,"body":"a resume that matches the job."},{"startTime":1636.3,"endTime":1637.649,"body":"So it's even trickier and trickier."},{"startTime":1637.649,"endTime":1639.6,"body":"So I'm seeing that all the time."},{"startTime":1639.6,"endTime":1645.24,"body":"So we ask more and more tricky questions"},{"startTime":1639.6,"endTime":1645.24,"body":"and ask for more and more narrative"},{"startTime":1645.24,"endTime":1649.709,"body":"answers rather than, it's not about how"},{"startTime":1645.24,"endTime":1649.709,"body":"what you did, it's like how you did it and"},{"startTime":1649.83,"endTime":1651.36,"body":"why you did it, and how you made it feel."},{"startTime":1652.02,"endTime":1654.149,"body":"Because most people"},{"startTime":1652.02,"endTime":1654.149,"body":"don't prep those answers."},{"startTime":1654.149,"endTime":1655.949,"body":"And then what happen is"},{"startTime":1654.149,"endTime":1655.949,"body":"they'll start prepping those."},{"startTime":1660.03,"endTime":1663.659,"body":"In a lot of spaces, it just"},{"startTime":1660.03,"endTime":1663.659,"body":"reminds me of the dating market."},{"startTime":1663.659,"endTime":1664.62,"body":"On a dating website."},{"startTime":1665.07,"endTime":1667.56,"body":"If you're a guy, no, you send"},{"startTime":1665.07,"endTime":1667.56,"body":"10 messages, no response."},{"startTime":1667.56,"endTime":1670.169,"body":"Next day you send 20,"},{"startTime":1667.56,"endTime":1670.169,"body":"next day you send 30."},{"startTime":1670.409,"endTime":1673.389,"body":"And if you're a lady who's getting"},{"startTime":1670.409,"endTime":1673.389,"body":"a lot of messages, sometimes you're"},{"startTime":1673.389,"endTime":1675.25,"body":"getting a hundred messages a day."},{"startTime":1675.429,"endTime":1678.669,"body":"So it's not, your response rate's"},{"startTime":1675.429,"endTime":1678.669,"body":"not increasing, you're getting to"},{"startTime":1678.669,"endTime":1680.35,"body":"a point where you can't respond."},{"startTime":1680.35,"endTime":1683.139,"body":"Like I sometimes look at"},{"startTime":1680.35,"endTime":1683.139,"body":"these posts on Instagram."},{"startTime":1687.294,"endTime":1692.514,"body":"This lady is gonna scroll and see co"},{"startTime":1687.294,"endTime":1692.514,"body":"like the 501,001 comment, and that's"},{"startTime":1692.514,"endTime":1693.445,"body":"the one she's gonna respond to."},{"startTime":1693.445,"endTime":1696.355,"body":"It's mathematically impossible"},{"startTime":1693.445,"endTime":1696.355,"body":"to respond to that many comments"},{"startTime":1697.014,"endTime":1698.245,"body":"if you just click like on it."},{"startTime":1698.304,"endTime":1700.225,"body":"500,000 comments would"},{"startTime":1698.304,"endTime":1700.225,"body":"take you years and years."},{"startTime":1700.794,"endTime":1703.615,"body":"But people, it's very interesting"},{"startTime":1700.794,"endTime":1703.615,"body":"the way crowd brings crowd."},{"startTime":1703.675,"endTime":1707.095,"body":"So I think you're exactly right that"},{"startTime":1703.675,"endTime":1707.095,"body":"we're seeing these markets where"},{"startTime":1707.195,"endTime":1709.475,"body":"things are shifting and LinkedIn"},{"startTime":1707.195,"endTime":1709.475,"body":"was really built on the principle"},{"startTime":1709.475,"endTime":1710.795,"body":"of three layers of separations."},{"startTime":1711.005,"endTime":1712.344,"body":"You don't hire Fred, you hire friend."},{"startTime":1713.034,"endTime":1714.385,"body":"So I think you're very"},{"startTime":1713.034,"endTime":1714.385,"body":"much onto something."},{"startTime":1714.385,"endTime":1717.395,"body":"I think we're gonna see a lot of"},{"startTime":1714.385,"endTime":1717.395,"body":"shifts in the job market as people"},{"startTime":1717.395,"endTime":1721.835,"body":"play these games and trust starts to"},{"startTime":1717.395,"endTime":1721.835,"body":"lower because that's what happens."},{"startTime":1721.835,"endTime":1725.435,"body":"You stop trusting systems 'cause"},{"startTime":1721.835,"endTime":1725.435,"body":"there's a lack of ethics in it."},{"startTime":1725.555,"endTime":1728.495,"body":"And I think that a lot of what"},{"startTime":1725.555,"endTime":1728.495,"body":"you're doing is very interesting for"},{"startTime":1728.495,"endTime":1733.175,"body":"people that want to figure out how to"},{"startTime":1728.495,"endTime":1733.175,"body":"develop their AI skills, keep their"},{"startTime":1733.175,"endTime":1735.455,"body":"job or train their entire company."},{"startTime":1735.455,"endTime":1738.365,"body":"How can they find out more about what"},{"startTime":1735.455,"endTime":1738.365,"body":"you're doing and find you online?"},{"startTime":1738.365,"endTime":1741.275,"body":"What's the best place to find"},{"startTime":1738.365,"endTime":1741.275,"body":"out the projects you're working"},{"startTime":1741.275,"endTime":1741.43,"body":"on and maybe even work with you?"},{"startTime":1742.46,"endTime":1743.21,"body":"Absolutely."},{"startTime":1743.52,"endTime":1746.7,"body":"The first thing that I do is I actually"},{"startTime":1743.52,"endTime":1746.7,"body":"write a newsletter about this and take"},{"startTime":1746.7,"endTime":1750.0,"body":"on the role of sifting through all of"},{"startTime":1746.7,"endTime":1750.0,"body":"this noise that you don't have to, and"},{"startTime":1750.0,"endTime":1751.11,"body":"when it comes to the future of work."},{"startTime":1751.11,"endTime":1753.54,"body":"So you can follow my newsletter,"},{"startTime":1751.11,"endTime":1753.54,"body":"which is weekly workforce.com."},{"startTime":1754.15,"endTime":1757.84,"body":"But we, I also have a company that I"},{"startTime":1754.15,"endTime":1757.84,"body":"created with my co-founder, Evo Chapar,"},{"startTime":1757.84,"endTime":1760.09,"body":"and it's called the AI Maturity Index."},{"startTime":1760.499,"endTime":1763.949,"body":"Basically, it was founded as a"},{"startTime":1760.499,"endTime":1763.949,"body":"research project on the principle"},{"startTime":1763.949,"endTime":1766.679,"body":"that the media is scaring people"},{"startTime":1763.949,"endTime":1766.679,"body":"and how AI's gonna steal their jobs."},{"startTime":1766.709,"endTime":1769.949,"body":"We just didn't think that was true,"},{"startTime":1766.709,"endTime":1769.949,"body":"but it's really tricky for people to"},{"startTime":1769.949,"endTime":1773.04,"body":"figure out what they're doing well"},{"startTime":1769.949,"endTime":1773.04,"body":"and what they can do to improve."},{"startTime":1773.04,"endTime":1775.709,"body":"So we created a 15 minute diagnostic tool."},{"startTime":1775.709,"endTime":1779.58,"body":"You chat with our conversational AI"},{"startTime":1775.709,"endTime":1779.58,"body":"and you get a free instant five page"},{"startTime":1779.58,"endTime":1782.34,"body":"report on how you're doing, what"},{"startTime":1779.58,"endTime":1782.34,"body":"your strengths and weaknesses are."},{"startTime":1782.399,"endTime":1785.219,"body":"Benchmarks against your peers in"},{"startTime":1782.399,"endTime":1785.219,"body":"the same industry or role as you."},{"startTime":1785.419,"endTime":1787.429,"body":"And then some recommendations"},{"startTime":1785.419,"endTime":1787.429,"body":"on how to improve."},{"startTime":1787.759,"endTime":1789.08,"body":"So we do this for individuals."},{"startTime":1789.169,"endTime":1792.08,"body":"We've got some offerings for teams"},{"startTime":1789.169,"endTime":1792.08,"body":"and organizations, and then we"},{"startTime":1792.08,"endTime":1794.84,"body":"also have a tool that can be white"},{"startTime":1792.08,"endTime":1794.84,"body":"labeled for consultants who can"},{"startTime":1794.84,"endTime":1797.87,"body":"help with the actual implementation"},{"startTime":1794.84,"endTime":1797.87,"body":"of these types of recommendations."},{"startTime":1798.259,"endTime":1801.409,"body":"So trying to be a compass in the"},{"startTime":1798.259,"endTime":1801.409,"body":"sense that you need to know where"},{"startTime":1801.409,"endTime":1802.55,"body":"you are to know where you're going."},{"startTime":1804.769,"endTime":1805.284,"body":"That's very cool."},{"startTime":1805.284,"endTime":1808.159,"body":"I'll make sure to put the links in the"},{"startTime":1805.284,"endTime":1808.159,"body":"show notes and below the video on YouTube."},{"startTime":1808.519,"endTime":1811.399,"body":"Thank you so much for being here,"},{"startTime":1808.519,"endTime":1811.399,"body":"Eryn, for another amazing episode of"},{"startTime":1811.399,"endTime":1813.35,"body":"the Artificial Intelligence Podcast."},{"startTime":1813.62,"endTime":1815.69,"body":"Thank you for listening to"},{"startTime":1813.62,"endTime":1815.69,"body":"this week's episode of the"},{"startTime":1815.69,"endTime":1817.37,"body":"Artificial Intelligence Podcast."},{"startTime":1817.37,"endTime":1820.37,"body":"Make sure to subscribe so you"},{"startTime":1817.37,"endTime":1820.37,"body":"never miss another episode."},{"startTime":1820.4,"endTime":1823.31,"body":"We'll be back next Monday with"},{"startTime":1820.4,"endTime":1823.31,"body":"more tips and strategies on how to"},{"startTime":1823.31,"endTime":1826.34,"body":"leverage AI to grow your business"},{"startTime":1823.31,"endTime":1826.34,"body":"and achieve better results."},{"startTime":1826.43,"endTime":1830.03,"body":"In the meantime, if you're curious"},{"startTime":1826.43,"endTime":1830.03,"body":"about how AI can boost your business'"},{"startTime":1830.03,"endTime":1834.59,"body":"revenue, head over to artificial"},{"startTime":1830.03,"endTime":1834.59,"body":"intelligence pod.com/calculator."},{"startTime":1834.59,"endTime":1837.89,"body":"Use our AI revenue calculator"},{"startTime":1834.59,"endTime":1837.89,"body":"to discover the potential impact"},{"startTime":1837.89,"endTime":1839.93,"body":"AI can have on your bottom line."},{"startTime":1839.93,"endTime":1842.66,"body":"It's quick, easy, and"},{"startTime":1839.93,"endTime":1842.66,"body":"might just change the way."},{"startTime":1842.9,"endTime":1843.53,"body":"Think about your bid."},{"startTime":1843.53,"endTime":1846.41,"body":"Business while you're there,"},{"startTime":1843.53,"endTime":1846.41,"body":"catch up on past episodes."},{"startTime":1846.41,"endTime":1848.81,"body":"Leave a review and check out our socials."}]}