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had a launcher first Facebook ad campaign on today's episode. Today's episode is brought to you by a Weber. Email is perfect for connecting your brand to your audience. Whether they make a purchase reader block or meet you in person. Email automation begins with a conversation left off to see how a Weber can help your business and get your first month free. Go to serve. No master dot com Backslash a Weber Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. I wanted to get into Facebook ads for years and years now, and I've always found it so daunting. I would rather spend $300 paying someone to do some S E O or some off site traffic stuff. Then I would spend $10 on paid advertisement for Facebook. I've always found it very daunting, and it's very, very complicated on a mechanical level setting up your first ad. I spent all of yesterday working on my first ad campaign, and that's why I want to share with you today what I've learned in what I'm putting together so that you can replicate the process and it doesn't have to be that overwhelming. I want to understand the structure of your campaign. Then it's about building each piece and understanding the core components and the structures where I always felt really confused because I got a lot of conflicting information. But now I'm really dialed in and I want to take you through exactly what I'm doing. Exactly what you can. D'oh To launch a campaign and just spend five or $10 a day until you get it profitable. You don't have to spend hundreds of dollars a day. A lot of people tell you that it's not true. So let me walk you through each step. The first thing is deciding what you want to sell, what your end goaless. So we start with the goal in mind. Now I have two goals with my ad campaigns on Facebook. I want to bring people into my funnel, which means I want them to join my mailing list, become aware of me and allowed me to communicate with them that I want people to purchase something. Those are the two things I want. So my two goals are a lead, which means I have the email address and a conversion, which is a purchase. Those are the two metrics I'm measuring, and I'll measure both of them to see the real value and to get really tight statistics. That's what I'm really, really focused on. And the more you know what you want, the easier it is to do so. Then you have to think about exactly what you want to sell. So your first product, you're seven or $17 product, your trip wire product. That's what you're gonna sell. And rather than just walk you through exactly what I'm doing, I want to explain the psychology each piece. So the first thing we have is the Facebook at, and the Facebook ad has to offer to teach something or share something valuable. So your first Facebook ad could be let me show you five key stretches you have to do before any yoga exercise or you'll get injured Very simple. And yes, we're using your example because you know I love it. What this allows you to d'oh is teach something very, very simple than in your second step. Once people see what you're offering, they give you their email address. You send him from your advertisement to a page on your website. That's a lead capture page that says, Hey, let me show you how to do these five key stretches. I put together a little five or six minute video. Just enter email, address blown. I'll show you the video and then the next page you showing that video and then you say, Here's the stretches. Now, if you want to do an entire workout that only last 20 minutes and makes your body is super resilient by this offer. So you go advertisement, opt in page delivery page and then sales page. Now, sometimes you kind of merged the delivery in sales page. We're taking people through flow, and it has to be very, very logical. It has to make sense, so whatever you're teaching has to make sense along the path toe what you want people to do or what you want people to buy. Now, when people make up artist, they become a member of your tribe. So the sooner you can get him to that purchase, the better you want to take them through. Very logical flow. Another example is to walk people all the way up to the door to the solution. And then you say, for the final step, here's what you do. When you have these pieces in place, you then can start to run a campaign. It doesn't have to be very complicated, and we could talk about targeting other stuff down the line. I just wanna help you design your first funnel today something very simple and very easy to dio and not overly complicated. So we have our ad, and the purpose of your ad is to get people to go visit your landing page and the purpose of your leading pages to get people to opt in. So add conceive something to find out the five stretches you have to do before yoga or hey, does your back hurt from yoga? Or did you hurt your knee before you went to yoga class. Anything like that, right? We can go negative or positive. You want to prevent injury, or do you want to recover from injury? Then your page says, Let me cheat you These five key excise just enter your name. Below that Paige is your squeeze page, or opt in page that Paige is critical. So these 1st 2 pages are really what will control how many people click on your ad and how many people give their email addresses. So those are your 1st 2 conversion pieces, and they should really fit together well, as faras design as faras imagery and those pieces. Now, your first ad, you're probably gonna feel like, oh, how can I design the perfect at It's not gonna be perfect, and I feel the exact same way. I've started using a new tool called ad Espresso, $50 a month for $10 a month. It's not too expensive, and what it allows you to do is create multiple versions. So it says, upload another picture that you want to use, and so you upload five or six different pictures, and it will test to see which picture works the best and we'll say this is the best picture for getting email addresses, and this is the picture that generated the most money. And that type of testing is where we'll find our success. It's very important to be able to split, test and split. Testing just means you tried to different versions and see which one does better. And we wanna have us different headlines, different descriptions, different links, all these different pieces. And we really, really want to test those. And once you get that at perfect, you then want to begin tweaking and messing around with the landing page, which you contest later on. Make a couple of different versions. And again, this doesn't have to be overwhelming. This has to be really, really simple for me to do. It has to be simple. I don't want to spend like six hours designing every different ad and feeling overwhelmed all the time. What you want is something that simple to do. So you upload a couple of images and it really walks you through how to put together images. That's why I find you feel comfortable really doing this once you send people to that landing page. Once you have that email address, you have a relationship. The relationship allows you to email them over and over again whenever I get someone's email address whenever someone joins my email list, I feel like they're a provisional tribal member there, a provisional member of the servant Master tribe. And when they've done this, what I want to do is introduce them to everything. I want to show them podcast episodes. I want to show them log episodes. I want to show them a lot of content, a lot of value. I don't need every single person that visit serving master to become a customer. That's okay. If they don't. It's okay if you're visiting my website. If your business podcast and you never buy anything for me, that's fine. There's no obligation, a lot of the people who visit my website and listen to podcasts and never take action. They never purchased anything. They leave the most comments. They leave the most reviews, and they tell the most people about me, and all of those things are worth their weight in gold. I'm just happy for you to click like on one of my Facebook posts, because that will get the word out to someone who doesn't want to be a customer, and that helps my business Justus much. That's why provide so much free content. That's why I worked my tail off to record by podcast episodes a week. It's not that easy to crank out five of these every single week to find the time between when my kids aren't screaming, there's no noise around. The House spent that easy, especially now it's the rainy season, which means it's always raining outside to have to record inside more and more. But you want to get that email address so you conform that relationship. Now some people will run a Facebook campaign directly to a salesman Shuriken to offer. That's not what we're doing here. That's not my particular business model, and that doesn't fully sync up with over teaching. Here's why. When you send people to your sales paid, you have one chance to make the sale, and if it doesn't work, you don't have a second chance. So rather than allow that to happen to you, I want to focus on getting you a nice little mailing list with a mailing list and the ability to reach people over and over and over again. And as you know, I use Convert Kit and a big fan of convert kit for sending emails. You get a chance to really form relationship. People replied, Your message. People talk to you. You can find out what they like, what they don't like. You find out why people buy or don't buy your different offers. All that stuff is gold. So take the time to design a very simple flow to now what we have to build before we launch our added. I know it's a few pieces we have to build our ad. We have to build the landing page. We take the murderous and I want you to write fiber six or seven e mails that introduce people. You get them to know you and then try to offer them something, whether you're offering to sell them your book on Amazon or something else. All of that's really valuable, and all that's really valuable to you because you're forming relationship and you also let him know what you have for sale because once they get to like you, people will buy from you. People buy from people they trust, and it's very important to build trust. There's a reason my real name, my real pictures all over my website that real information helps to build trust and often times when someone buys the first thing for me when they buy something for, you know, $7 or $10 whatever. What they're really doing is seeing if it's really people want to see if after they give money, they get what they paid for and some people will spend $10 then they feel comfortable and then they'll buy something for 5000. And that's what you're developing. Trust is that valuable? So you want to make that first sale, and that's called a trip wire sale so that part of your funnel is the next page. You have the delivery page, which says, Thank you so much for your email address. Here's the training I offered you, where you could say Thank you so much. You're a special gift is on its way your email right now. But while you're waiting, please watch this awesome video and it's a sales video and we have that sales video there because you already have their attention and what you've accomplished at this point is you've taken someone several steps up a yes ladder. First they click you're at, Then they enter their email address and clicked sent. So now they've taken to actions each one of further escalation up a yes ladder. First, they've agreed to look at your sales bait for your often. Then they've agreed to the opt in to give you the images. Now you're just asking for them to give you an order. So it's an escalation. Now the purpose of having an offer here is to pay for the cost of your ads. Recently, my friend Randy Campaign, he'd made a lot of steaks and he was paying $6.50 for a click. That's insanity. It's not gonna happen to you. You're probably gonna spend around 20 to 30 cents per click. So let's say it costs us 20 cents per click, So ah, 100 visitors is $20. Very simple. If we can get three out of those 100 people to spend $7 with us, our adis profitable on the day of the ad. Now most ads are not the successful most adds to be success for Facebook. They go through sequence. I know someone who buys traffic, and it takes some 71 days for each email address to become profitable. But it's okay because he does. It will eventually happen, right so he can spend $1000 today. And in three months we'll have $1100 depending upon how much money have to bridge the gap. This determines how much you can scale. So we want to do is make back the cost of Brad's as quickly as possible. So maybe you discover that you have a 1% conversion rate for every $20 you spend. You make $7 back on the first day. But then, through that, Siri's of email addresses that series of email sequence. You send the message after message to more people by later in the week. Now you can afford to scale. So now, instead of spending $20 you spend $200 Instead of making $1 you make 10 now. Obviously, we don't want to spend $1000 to make $100 but I want to give you the idea the principal see fully understand it when we structure our Facebook ad. It's all about systems. It's all about thinking money in money out. If you can spend a dollar, make a dollar 10 that's wonderful. That means you could spend a 1,000,000 bucks to make 100 grand every single day. That's awesome. That's really the goal that you want to get to. So we want to design something that's very, very powerful. And the way to do that is by putting each thing in place scientifically. Now, after your sales page, the next thing you need to have is your up sell. This is where you offer them something else that's even more expensive. So if you're just starting out, you have your little yoga offer and you say, Hey, here's five ways to prevent your injury Number two. You offer them your $7 yoga bootcamp, your 20 minute workout video. Only when they buy that on the next page, it says, Hey, let me give you a full 30 minute wait. Reverse will take control of your destiny creating program 30 days. So then you send them an entire program and it's $97. What this does is massively boost the value of each visitor. This might convert only one out of every 100 people who see it. You have to sell 100 at $7 before one person buys this, but that boosts your sales numbers from $700 in profit to $800 a profit. And that's a big jump. That's like a 13% jump or something that jump will really make a difference. It would take an ad that was almost profitable and make it profitable. So we wanna have these pieces in place by having these pieces in place and let me walk you through them one more time. We have the ad, then we have the option page that we have the thing you Paige and the offer paid. You know, sometimes we merge those two pages, the offer pages we offered to sell them something, and then we have the opposite page, then behind that, you can even have a second Upsell if you want. No problem. A lot of my offers have to up cells. We want to put together this very simple process, and it will allow you to really grow your business. I'm building this exact funnel right now, and hopefully My ad will start running later today, and I'm gonna begin testing and testing and testing because this is the big opportunity. Facebook is actually one of the easier networks. Toe learn at espresso makes really easy to learn that some pretty good training have some really good software that makes it easy to design your ad. It's not scary anymore. Facebook has its own ad builder, and that sounds okay. But I always found a daunting So you don't have to use that. Expressed some kind of feeling for an espresso is just what I happen to be using. I looked at some of the competition, and most of the competition will really cool is designed for more advanced people, and this is really, like, quiet. That's for advanced people. But as vessels for beginners, it's really focus on bigger, and it gives you lots of stats and shows. You what kind of people are buying what kind of people are not, and as you run at, it will help you by saying, Oh, this adds doing better. This one's not but in target women than men make these changes make these changes and it really tracks you're targeting and will help you to improve your at overtime. So he's been five or $10 a day, 100 to 50 to $300 a month. By the end of the month, you'll start to see a nice return on your investment. Don't be daunted by this, sounding a little bit complicated. It should only take you 123 days to put together your first final to build the pieces. The reason to me it's taking me more than one day to do everything is simply because I had to really designed my structure, added, put together the structure I just shared with you and doesn't say this is what I want to do and then start building the pages. And so right now, almost everything's built. The ad is done, the sales page and the absolute page or done. I just have to work on the other page. I just have to work on the landing page and connected with convert kid. That's the last thing I'm doing today and then I'll start running my ad. This is all you have to d'oh! To really create something cool. Put in a little bit of effort here and it would make some amazing things happen. No. Yesterday we talked a lot about book launches, but this episode is all about traffic. And as you know, traffic is where 10 times more than content. If you can create a system of funnel that generates money, you will actually be unstoppable. Way back in Episode three, when I interviewed Jim, that's how he went from struggling and staying at home every day to making millions. And now he lives full time traveling the world and investing someone who's barely 30. Why? Because he mastered Facebook ads Maur and more. As we move into the next year, I'm gonna be talking about buying traffic in different ways of doing it. I already by traffic from some places I've already done some dabbling with buying email traffic. I've done some traffic. Ah, lot of buying of traffic for Amazon and very counter buying traffic there. And now I'm moving into a new field and I want to share with you my trepidation. The fact I've been nervous about hesitant about it. I've been watching Facebook courses for three months, and yesterday I was talking to someone and he was right. He was why you has during that time, that much money. It's five or $10 a day. It's not a huge amount of money. Just do it. Stop being coward. And he was right. I just gotta pull the trigger. So I'm sharing that with you so you can see that even I, at my level still feel that nervousness sometimes still feel that trepidation when it comes to designing your actual ads and everything else, I'll share more and more material with you down the line. For right now, it's just about beginning to build a structure and the great thing about espressos. It actually lets you see all the ads that are running in. It tracks tons and tons of ads that are already on Facebook and shows you what they're doing and says, Oh, here's a bunch of ads that are running now doesn't tell you which ones were winning and which ones aren't. There's other software that does that, but it shows you tons and tons of examples, and you looked him and go. This one works for me. I want to replicate this. This this speaks to me. If you do that, you start to see some really cool success, and that's really, really exciting. I'm gonna be doing a lot with Facebook ads this year, and the reason I'm record this episode is to kind of lock myself in so that I have to do it. Am I putting myself in a position where I have no choice, actually, recently have been struggling with who I want to keep doing five podcast episodes a week? I've just crossed that 100 episode. Mark and I realized I'm talking about doing something around 252 160 episodes a year. That's a lot of episodes, but it also forces me to create lots and lots of content, and I think it's really valuable. So I'm kind of going to that decision making process of now at 100. Should I just dropped down to once a week and focus on some other stuff. So I am in a time of transition. I'm thinking about a lot of these things, and I want to share with you exactly where I am so that you could give me honest feedback and you can kind of connect with me in a real way, and we can create something that's really, really amazing. The reason I don't want to slow down. You know, as much as I like, I'd love to have more time back so I could just do one episode a week. It's more of like, man, I have so much I want to share with. You have so many ideas and so many episodes and some of the content I want to give you that I'm nowhere close to out of ideas. It's just a matter of time balancing it. I really do love recordings, podcast episodes for you. So what I want you to think about past that little digression is taking action. It's very easy to be overwhelmed by the idea of Facebook ads or something else, but it's not that complicated. As long as you keep your spending lower, your risk is very low. As long as you say Facebook, I want my daily budget to be $5. Don't spend more than that. You have breathing room now plenty. People say you have to have much larger spends and have spent a lot more money in those things, and maybe that's true, but I don't think so. I don't think you need to start out that big. I started that small with three and $5 spends to master Amazon ads, and I'm moving into the next area so you can start small to get a feel and see if something is totally failing or if something is totally succeeding, you'll see it early on and you could begin to tweak, tweak, tweak and slowly increase your spend. See, I don't want to spend $3000 a month and that watch it disappear on a failed campaign. But $300 a month? That's not that big of a deal. That's where I That's how I see money, right? Like I think 3000 was a lot of money and as everyone else does, you should so starting smaller at having room to test and get data and kind of tweak stuff. You could make a lot of things happen. And if you do decide to start running at campaign, and I really hope you do, if you start dabbling with Facebook ads or other type of paid advertising, please message meet podcast that serving a master at com and let's talk about I want to kind of share my experiences, and as I begin to run more campaigns, I'll share more and more my experiences with you. But I want you to see where I'm at on day one day, I'm gonna start my Facebook campaigns, and I'll share more more with you down the line so we can experience this journey together. But this is exactly how you designed a successful Facebook advertising campaign. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat rings head over to serve no master dot com forward slash podcasts Now for your chance to win a free coffee of Jonathan's bestseller, Serve No master. All you have to do is leave a five star review of this podcast. See you tomorrow. Thank you for listening to the serve. No master podcast. Email your questions to podcast at serve. No master dot com and your question with my answer might appear in the next episode.