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using dynamic opt informs can triple your conversions. Find out how today's episode Today's episode is brought to you by Social Pilot. The social media and marketing tool for bloggers and small businesses joined over 20,000 social media pros at serve. No master dot com Backslash social pilot today Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. If you visit my website and read block posts on different topics and look at different areas of the website, you may have noticed that more and more different opt in forms and free gifts are making an appearance. Now I have a special free gift that goes with podcast episodes, have a different special free gift that goes with copyrighting block, post topics and some other topics, and Maur Maur amazing new things that have a new special opt in form for networking. You may be wondering what's going on here. If you've been a follower of the master for a while, you've been followed mine for the past year. You may be wondering why suddenly there are all these different topics ever. Why have I spent so much time invested this energy creating so many free gifts? And the reason is that different offers will convert better. See if someone is interested in copyrighting, and they find my website to read one of my articles about copyrighting and in the corner. There's my generic Quit your job boot camp offer, which is my standard, had escaped the 95 95 boot camp. It's my jumpstart program when people see that they're not. X is excited about that because it's not targeted. They're interested in something more specific than just quitting their job, and they want something more specific and you'll notice I'm doing more and more testing with these forms. So what happens when you have a more specific offer that really fits what someone's interested in conversions go way way up to go through the roof now right now. Quizzes are also very trendy, and I may begin testing quizzes. Another opt in plate. But the idea remains the same. The more specific the option is to the block post. The higher conversion rates will be if someone visits my block to go to the home page, and then they go to the block page and then they read a post. They've already had two opportunities to opt into the first offer. They weren't interested, or they were and started done either way during times. Not gonna be the magic charm. So it's unnecessary to continue to show the same thing over and over again. But I want you to think about and this is just an idea to plant the seed for you right now is on your website on your block. Be better. Have Maur different offers. Most valuable thing you can possess is your mailing list. Your 1,000,000 list allows you to message your offer over and over again means imagine a message. Your audience. Every time you have a new idea, you've seen amazing promotion. You see a coupon and you'll notice that when you have the ability to send out these messages and reach your audience. At your convenience, your income goes through the roof. 90% of your sales of profit in a business will come from your e mail nous. It comes from the ability to reach people when you want to. That is very, very powerful, very dynamic. And that's something that you wanna lock into. The more you could grow your mailing list, the faster you can grow that list, the better. Everything you could do to accelerate that growth will accelerate the growth of your business as far as the technology. How can I once we establish our baseline that building your mailing list is a priority, that it will increase your income, that it's your most valuable asset, Then it makes sense to do everything in your power to improve and tweak those numbers to maximize how many people you get on your 1,000,000 ist. See if you just do a small change. If you just do a small change of increased 10% maybe you go from getting 10 people a day to 11. That means that you get three extra days every month. By the end of the year, you have an additional months worth of people that's very, very valuable. That's a huge amount of growth. That's a huge amount of benefit for you. It's a 10% pay raise that the 10% increase in your income that's so valuable. That's why we want to constantly do things and constantly improve the way we bring people into our tribes and families. Most people start a block we, but in all of the effort we create that initial free gift the very first week. Our very first idea. I could tell you right now that right from day One, I had my quit the 95 boot camp. Now I've tweaked the emails, and I tweaked the actual training a few times to improve it. In fact, I went over the training just two days ago to see if the emails are still exactly what I want them to be there, very clear about the messaging. But he offered self. We often let's sit there for a very, very long time, and we want to do better than that. We want to remember how important this part is. A lot of what we do a lot of building your block, a lot of building out your online business. You think of something done as soon as it's done. You want to like. Okay, it's done. I could work on something else, but unfortunately it's not that easy. Requires a lot of time and effort to constantly tweak and improve things. Remember, we've talked about in the past 80 20 world the idea that once things are we put in 80% of work, it's time to work on other stuff, and it's okay if something's 80% done, we want eventually go back and tweak and get that extra 20% when we have time with all the other assets are in place. So some of the things I'm working on right now are really improving my email campaigns, really improving all of my automation. Sze. Because of the way Convert kit works because it's a very complicated and advanced email system. I have to set up tons of rules, so the ones who've taken action you start getting the appropriate females should get inappropriate messages, and Maura and Maur, I want to create sequences. They're very valuable to you. The more you see offers that you want to see, the more you get e mails about the right topics, the more likely you are to want to follow me, join my tribe, read mother messages by my other products and use them. What I really care about its implementation. So finding the right thing view is absolutely critical. You'll notice over the coming months that I'll continue to tweak and improve Maur and more my forms because it's important to me. It's important my business, and it's important to the growth of serving a master over the next year. It's one of the areas where I'm really focused and you'll notice more and more podcast episodes. We'll talk about this really important topic. How can you do this? How can you set up forms that appear different in different pages? One of the reasons that I love, thrive, themes And, yes, one of the products they often mentioned to start my podcast and the reason for that. They present many of my podcast episodes, and they're awesome serving masters built entirely on that platform. I was using a different platform before, and it's a six months to realize my mistake, and it took six more weeks to change from the old platform to thrive. Seems the site is now faster, the sights more dynamic, and everything is easier. There are other option options, of course. You can use other forms of use other Selves, but will thrive themes. You can create a bunch of different variations, often forms, and say, I want this to show on a page about this category. So anytime you see a post about networking, if one of the key words is networking in the tags or one of the category of the category of post its networking and you click on either one of those, you'll see all my posts for that topic, they all trigger by networking, often for so my special networking boot camp. It's little 20 minute audio put together really explained the basics, the foundation of my networking strategy. Having this in place I can then no what you're interested in and provide something. Fitz. If you're reading post about networking, you're probably interested in networking. Now, if you're already a member of my tribe, if you already are on my mailing list, if you are to email back and forth with me, then of course it's just another bonus for you. It's another free gift. It won't change anything. It's for catching the people that haven't clicked on some of the other buttons. It's for catching more and more people that visit my website and leave without joining my millions to want to do better than that. If you read a post about copyrighting, you don't get access to my ultimate swiped file. I put together a massive list. Ah, free 19 seventies long form ads even copped a hand to become a better copywriter. This is something very, very powerful because it's all you need to become a copywriter. You don't need to spend thousands of dollars on courses. You can start with something very simple and very powerful. And now when someone's joined that list, I know. Okay, these people are interested in copyright. So one of my friends put down a really amazing copyright. Of course, I know who to send that offer to thes people interested in cooperating. Here's an amazing course that can accelerate. That could help you beyond what you've already got. This allows me to send more targeted offers. Just give me a deeper understanding of my audience, and these are two very, very valuable things and a set of the dynamics you create different, often forms and using thrive themes. You just click on each form and say, I want this to appear for posts about this topic. I want us to appear for posts about that topic. That's how we do our targeting and what's really great is there's another plug in a postal ing blow to it. There's a little plug in that allows you to make a sidebar box sticky. What? That means it As you slide down, one of the boxes from a sidebar will slide down with you rather than just disappear. This is a new piece of technology that begun implementing on the website, and the reason I do that s so that it stays with you as you read the block post. You know, you know what I do want to grab the option from? This doesn't make sense. I don't grab this free offer. As you test adding more offers to your website, you'll see your numbers go up. Every new opt in form will give you more and more people. Yes, you'll get some people already. Grab some the other free gifts. That's okay. I'm happy to give it every single forget to every single person who visits. My website listens podcast raids a block post. That's awesome for me that increases are engaged without creases of relationship. You want to make everything go for it. But the real value is in catching those people that your first free gift missed the Maur targeted. The more powerful your options are, the larger enlist will become the fast. You can grow it eventually on my website when you read about one of my eight primary topics at eight main topics like to write about earning your 1st $1000 online copyrighting becoming a freelance writer networking, starting a local consultancy business. These are some of my primary topics, and so I want to create areas of the website that speaks to each of my eight segments of my audience so that people that are interested in specific topic they could read all the posts on that specific topic. Listen to block post on that specific topic. Some people are only interested in travel, so I want to give them inspiration just about that. The more targeting information, the happier you're gonna be. If you only want to read my blood posts about traveling and you carry thing about copyrighting. You want a way to bypass that? If you take one of my traveling free gifts and a whole gift about finding ways to find really cheap plane tickets or ways to travel the world stuff like that, then that's what you're interested in hearing about that. Everyone wants to hear about everything. And I understand that as much as I try to have a specific message for this website, there are people that different parts that message resonate with. Some people never want travel, and they just want to make enough money to make ends meet. Some people want to quit their jobs. Some people are out of work and want to support their families. Some people just want to make enough money to live that life, and some people dream of traveling full time. Some people dream of living in the mountains and set him on a beach. I understand all of that, and more and more as my audience grows, my audience is getting very large. Now I want to create a message that reached everyone and you should replicate the same efforts on your blood create two or three different options. Now you may feel like you know what? I'm not ready. Have really dialed in my message enough to think of 45 different topics. One of the things I'm working on right now and I'm trying to think about the best way to deliver this content. And in fact, I might replace the escape, the 9 to 5 boot camp, which is kind of a mindset training course, if you've been through. And I'm thinking about ah course and tryingto figure the best way to deliver the content on how to make $1000 the next 30 days. I really want to dial in that message and thinking of the best way to do it. Now the content is already on the website. If you read the right block posting, listen some of the early podcast episodes I cover exactly how to do that, but I'm thinking that I need to be more and more specific. I've been working on my start page, which I'll talk about in the later episode more and more, but I want to make it really clear for those people. The people that are just starting at that. What you need to make that first infusion of cash exactly how to do it. So I'm thinking about creating another primary offer, and this is exactly what you could do. Create three or four big picture offers. Let's say you have a block about dogs. Your first option could be all about how to rescue a dog. How to know if you want a rescue dog? Your second offer could be all about potty training a dog. The third offer could be about how to train your dog or house, break your dog or how to train your dog to behave inside the house. How to train the dog to bark when there's a stranger outside. So we have a couple of large universal dog things, okay, and you just rotate all three. There are tons of tons of free plug ins. You don't need dr teens or anything. The costume I need to test this way and you just have the three offers rotate, and you see which one people respond to the most. In fact, you can leave all three running for a long time because people randomly see all three different ones. They go. You know what? I do care about that now? Eventually, as you have enough content, you have block post about dogs peeing in house of dock, blocked posts about dog chewing up your shoes, your block post about other things, and you can then move them and target. But start off just running two or three primary offers on the cycle. And now that I've said this, I'm gonna have to put together my one cane special offer. Have to operate the doctor. Now that I've talked to you about it puts a little pressure behind me. And that's okay. I'm going to do that. That's one of the reasons I love doing these podcasts is that it puts a little extra impetus behind me a little, uh, inspiration to doom. Or I'm always trying to approve my sight and then share with you the strategy of implementing because it's impossible to do everything at once. And so as I do things over time and share that with you, we can accomplish more and more wonderful things. Whatever you're doing with your website, I'm very proud of you for taking action in putting up your first website. Put him first block. And I know that if you're just getting started, you just got your first opted up. This might feel a little bit overwhelming. This is an intermediate lesson. This is not for total beginners. This is not something to do, right When you start your block, this is something to implement. Once you've been live for a while, this is something that you do. Once you have 50 or 100 block posts once you're kind of in that rage to driving block post today, don't we think about this for two or three months? And most people can't generate that many block post. I understand that. So maybe it's like six months in or nine months, and that's okay. So think of this is a face to as an intermediate thing to dio as you're growing in building your business, you only need one opt in when you have 10 block posts. When you get to where I am. And I have everything around 150 Thio, 200 posts Now. Now they're on the other side of my 100 podcast episode that each podcast is its own block post. You know that we're in deep territory of a lot of contact, and I want to provide things. They're valuable, valuable to you, invaluable to me and so growing. This is a growth face I'm in, and this is exactly what you should do nine months in about nine months in to serve. No master. When you add this change and start to think about other things will be valuable. You'll notice you could breathe new life. See when you first set up your option, form your boxers for starts growing. You'll get a lot of people to join your list. You're like, Oh, great, I've got 100 people within that number will slow down and you're getting one a day You're getting one a week. This is the way to rebuild that. Numbers are catching new people because so people will see that. You know, I'm not really interested in that. I read a certain number blocks. I read about three or four blocks. Look for ideas that I check out what they're doing. So when I visit them, I've already seen their offer three or four times. I don't join other people's mailing lists very often because I'm interested in marketing. I've been doing this for so long. At one point I was on dozens and dozens of mailing lists, and I'm still constantly going through trying to unsubscribe. I got to point. I was just getting too many demons. I can't keep up with them. And I moved from the content receiver to the content provider. So people who visit your site and they didn't grab you off for the first time. If there was a little bit interesting, it didn't quite connect with them. You don't want to lose them forever. They may be coming back to your block over and over again, and you want to find a way to improve that relationship to up the power of your communication. So think about creating multiple offers. The first step is to create a couple, two or three offers that you want to put site wide, and then eventually, once you kind of have that running feel comfortable that you want to go to the point. We have 45 maybe even 10 different free gifts or free offers or free promotions that fit the different subcategories of what you're teaching. Let's do one other example, because I know that when I read a block post where I listen to podcasts. I like lots of lots of examples, so let's talk about you. I know I talk a lot. It's just one of my standard go to ideas. Do you have a yoga block? Perhaps one of your free gifts is a 10 minute, warm up video, and that's going okay. But over a while, you notice that it's not getting as much traction as it used to, where you want to see a bump in your numbers. Maybe you try and added some specific things like how to deal with back pain? Does your back hurt? Or maybe you add in one about, ah, hot yoga warm. How to set up your own hot yoga situation in your house, how to create a hot yoga room in your bedroom or whatever that might get other people. Then you may be grabbing and create something new that I see the training, how to create a cold, younger room. So here's a couple of things you could do how to make your own guilt plus or how to find the cheapest yokels, or maybe even say, Hey, click here to get a 10% coupon from Lulu Lemon or one of the other big young close providers have a couple of different things you're trying out and you notice all, man. Everyone's grabbing the coupon. That's my best one. So which everyone is getting the most all over numbers? You make that your primary and then only on your posts, about cold and hot yoga to those to appear and only on your posts. About back pain to those appear. And then you post about beginner's. That's where you move your beginner 10 to so you can experiment and get these numbers. And once you've done that, you could really, really grow your sight. This is how sites get better. Never think of your blog's as something static. Yes, the content. Each individual post is pretty static, but over time you can do Maur things to grow and improve these pieces of your business. Additionally, you'll notice that the bottom of my posts have some new options appearing dynamically, so the form appears on the side and it appears at the bottom. This is really powerful, and this is a technique that ensures people say, Oh, this is a different offer So one last thing. A few he tips about your opt informs you want them to look very different. You'll notice that my networking form right now and this may change is purple. You'll notice that my other one for copyrighting Mike operating form is a turquoise with orange writing. Each of your different option forms should look different, have different colors, so people notice that it's different if you use the same color, the same thoughts, the same design structure. People think it's the same one that they don't notice. They accomplished in the chief what's called banner blindness, which is where they see the same form enough times that they simply block it out. Think about your favorite website. I think about when you visit Amazon or Facebook. You ignore those spots where the sponsored ads appear. You're so used to them you've trained your body. Just ignore them. It's the same thing that we d'oh with television. Russia's most of us. As soon as the commercial start, we know to leave the room. Yo, grab a snack would go to the bathroom. We know it's break time. We know to fast forward to those commercials. I've trained myself with my new favorite podcast that listen to before they go into the commercial part. They play their Here's the commercial salt, and as soon as I hear that music, I know it's time to fast forward or two it out. We're trained ourselves because we get exposed to so many advertising messages to block them and ignore them as much as possible. We do everything in our power to avoid this constant barrage of advertising cause it's overwhelming. We see hundreds, even thousands of ads a day. So each time you create something new each time you create a new variation, make sure looks different, and that would really, really improve your numbers as well. These are some powerful ways you could use dynamic opt in forms of testing, different free gifts to triple your options and, in the long term, triple your business. This is how you build a massive list, and this is how you take a good block and make it great. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race hit over to serve no master dot com forward slash podcasts Now for your chance to win a free coffee of Jonathan's bestseller Serve No, master. All you have to do is leave a five star review of this podcast. See you tomorrow. Thank you for listening to this episode of the serve. No master podcast. Make sure to subscribe so you don't miss a single episode.