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writing e mails that cell on today's episode. Today's episode is brought to you by digit save money without thinking about it. Get paid $5 just for signing up at serve. No master dot com Backslash digit today Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. We've talked extensively about how important it is to capture email addresses, how email addresses are one of the main assets, but I want to share with you some of the material that I'll eventually release in email extravaganza, but I don't want to make you wait for that. I want to give you some really critical and powerful techniques you can use right now to start making money from her actual email list, and it starts with having the right mindset if you email your list from the wrong mindset, you can have some really great success for the short term, but eventually your list will burn out and die, and I don't want that to happen to you. I want your name on a list to be an actual business, an actual asset. So you want to start with the mindset of the email. Addresses are precious. Resource. When you get into the affiliate in Jamie Marketing Game, you'll constantly get requests from people to promote their offers. I recently got a request from someone to promote a very big piece of software. I'm still testing it the training videos for the course and for the product itself for like, 10 hours. It's so much work just to see if the product works and I was going through it all weekend. And that's the mindset you wanna have is that you don't promote something you don't recommend something to your list until you've actually experienced it. When you treat email lists like gold, when you think of that way, it will keep you from promoting bad offers will keep you from e mailing from the wrong mindset. It will keep you from feeling like a mercenary. It's very tempting to go. I need some money. This week Simon e mailed off, right? I believe in and in the short term that's great. But in the long term, those people will start to lose their faith in you. The other danger is that you will just be on the J B promotion. You know the promotion circle, where you promote someone's offer. You can end up in this cycle where you promote everyone your markets offer. And this used to happen when I was in the relationship space, everyone would promote one product product at the next month. Mm, for a product, be. And what happens is you have 12 people that all have the exact same people on their email lists. So then you're competing with people that you've already recommended. So if I recommend my friend Joe and you get an email from me and Joe, well, I've already said Joe's good. How am I gonna compete with someone already recommended you end up in this trap where you're recommending someone, but also competing with him over and over and over again. And so all of the lists eventually normalized, and they all lose a lot of their value. For this reason, you have to constantly create new products so that you could have interrupt you with their newest list members. And you have to constantly fight to get new people on your list. Otherwise, you have to constantly by traffic gifted, constitute everything else. And in this niche it could be very, very hard. I happen to know someone who buys a lot of traffic and does a lot in the space. Still, it takes some 77 days to make back Azad spend nearly three months after each new person joins his mailing list. He's in the red for that one person. That's a really, really, really long time. Now, of course, eventually it's very, very profitable. But problem is, when you're promoting other people's offers all the time, you're constantly decreasing the overall value of your list. Mathematically, let's say that each person on your list when you first get a new person is worth a dollar a month. They'll spend a dollar a month with you. On average, when that person is on 10 lists now, they're only spending 10 cents a month with you you sold 90% of your value. This is why I don't promote competitors anymore. I don't promote similar products there, tons of products out there about how to do well in Amazon and how to do other cool things. And I just don't promote those because it dilute my list and it decreases the power of my message. I don't want people listening to 20 other things I want people only listen to my message. That's the reason I put out so money podcast episodes. That's the reason I'm constantly writing New Block Post. That's the reason I put out new books every two months when I can. I'm just finishing my next book, my third book for Amazon in this servant Master Siri's. And I'm really hoping that I can release it on time, but I'm not sure if I'm gonna make it because it just the editing process was a lot slower than I expected. I made a mistake there as far as times, but I really, really want to get it out on time. Worst case scenario. It'll be out a month late. Contents done. It's the rest around it. It's the editing part, and we'll see, I, uh, working with someone now to get edited very quickly, but you just can't predict. Will I be able to finish it? And from such a short amount of time? I don't know. I'll let you know when it's out, of course, but creating lots and lots of content is my answer to people wanting to promote lots of lots of offers. So when you're tempted to produce something you don't believe in, instead, focus on creating stuff and creating your own products for audience. This will allow you to make a profit without burning your list without diluting the value that list. Another danger is using swipe files. Now when someone has a launch, don't say Here's five emails that worked really, really well in my testing, and you're tempted to take one of those emails, copy and paste it and mail it out. The problem is that some of the other people in the same space will do the same thing, and I used to do this occasionally. When you just promoting offers every single day, you don't always have time to write a new email in New England. The email, so you'll just take someone else's email that said works. So someone gets five emails recommending the same product from five different people. But it's the same content when a customer sees that they merely realized, Oh, you don't care about me because you're sincere me most everyone else. And it could really, really hurt your relationship. You don't want that to happen to you. It's brutal, but it's reality. It happens, and it's very, very unfortunate. It's a classic marketing mistake when you caught up in the rush and you think, Oh, I just want to write an email that converts, not an e mail that comes from the heart. So these mindsets, that mindset of I'm gonna really only brought things I believe in and be careful what I promoted. I'm really gonna focus on a long term value of my relationship. These are what we're gonna help you begin to build a riel profit. Let's see if you have a turn and burn list, you need about 5 to 10,000 people on it. But if you have a tribe stylist in a relationship 1 to 2000 people and you could be very, very, very successful, so you don't need as many people because each of those people is spending a lot of money online, but they're spending it through different affiliates. They're splitting it through 10 if aliens. That's why you don't want to dilute your list. Keep your list is Pristina's. You can when you want to write an email that converts when you're developing the email relationships, start by sending 3 to 4 relationship emails. Whether someone is joining one of my list or getting a free gift, or whether the buying a product the 1st 3 to 4 emails are all about consumption and building relationships. So email one is, Here's your gift or here's your product yours or log in details. If you have any problem, here is the support email address, that kind of information that everyone needs to really established relationship into. Hey, here's where the most important. You can also include explanation of how to get some white list your email to make sure they actually receive the e mails that you send. I usually include like a link to that in my P s. I have a page of my website server Asteroid com Backslash White List, which walks you through had a white list on most places. I found another Web site that had a white list explanation, and then I made a very similar version. My honest it out here for this. This This is all the different email providers. Not very many people will ever go there for doing it, maybe 1% but it's worth having it there simply as a single link. The bottom you're first emails to through 3234 They're all about consumption. Most people who buy a book from you or download one you're free gifts. They'll look at it for a few seconds and then forget about it. By the next day, people get caught up by the next shiny thing. So you want to use our emails as a chance to remind them. Know what I said? He was really valuable. You should use it. Here's what you should look at next. Look at this. Look at that. Look at this. Look at that and I try to focus on three different aspects or three different values. So what are the three benefits? For example, I have my new networking course may be the first female would be about connecting with people when you have to go to events may be the 2nd 1 will be about how to ask for a raise or how to become popular. Make friends. We need to move to a new city, so I'll use a couple of different angles so that people see different value. And instead of just mentioning the same part of the thing, I'll say on video to I talk a lot about this and video four. Talk about this in video seven so people can see the different values. If you've read serving a master or breaking orbit, you get a bunch of emails that kind of mentioned some of my favorite chapters in some of the key points that I think we're very, very valuable. The reason you do that is to get people to see how good your content actually is. If you buy a product for me, that's nice. If you actually go through the product, that's really wonderful. That's what I want. So our 1st 3 e mails and any segments are really about getting people to experience your content, to see how good it is. After that, we have relationship building content. We could have e mails that are designed to get people to form a relationship with you. So you send them to podcast episodes. You send them to block posts, you send them to your video, explaining what you believe in. These e mails are about solidifying your relationship and opening lines of communication. I tend to send those emails more if it's someone who took a free gift or if it's someone who bought one of my books on Amazon. So they didn't buy something directly from me because some of my buyers on Amazon didn't even buy the book. They took it through Kingdom Limited. Hey, that they pay the 99 month for all you could read, and they took my book that way and grab their free gifts So they're not actually a customer. Not everyone who reads serving masters actually sent money from them to me. I do get paid for those reeds, but because there's a proxy in between, they don't really feel to themselves like they bought something for me, and that's okay. So at that early phase relationship were building, trust or building were poor, so you want them to consume, and then we want them to see you have other lines of communication. I want to turn every single person who buys one my products into a podcast listener and into a block post reader. I want to increase my levels of communication. I don't want people going to 10 other gurus. I want people to only follow my path so they don't get distracted, even though other people have great messages. If you're following three or four different people, you'll start to mingle messages or mingle techniques, and it could affect your results. I don't want that to happen, and I'd much rather us have a long term relationship. The second phase is a promotion, so when you're sending out a promotion for one of your products and you can even be an affiliate product, you wanna have, ah, sequence and you start off by saying, Oh, here's a really great offer. Here is what's so wonderful about it. Then, in your second email that next email, you want to explain something different, so I always try toe focus on a different benefit. Again, I want to show different angles of why something's really, really valuable during your promotion sequence. It could be three or four days where you're promoting an offer. You start off by saying, Oh, here's a really great offer. It's coming up It's only for a short time. You always want to put some type of time limit on it. So if you're promoting something as an affiliate, you always want to create a bonus and say, Hey, here's a bonus for anyone who takes action in the next four days. It's very tight, tight lid because we're gonna send for he must. The second day you sent out an email that says, Hey, you know, she didn't take action. Why didn't you take action? Send me some answers. You can send that email the next day. You then sent on, even with all the questions we blast and your answers to them. So it's kind of a frequently asked questions email You could also make send another style of chemo that I use is a testimony Rosie Mill, where anyone who's bought the product if it's my own product, I use their testimonies. And if it's a product unproven filly, I could grab some of the best testimonies off their sales page and say, in case you just think it's only just my opinion. Here's what other people have to say about the product. So you're using other sales elements within your message. You're including the sales overcoming objections, which is with her frequently asked questions. Thing does. You're providing social proof and prove that the product actually works by bringing testimonials. It's very tempting to just send really cool emails to force the click, and you can do that with email one or two. The 1st 1 or two e mails are just about getting someone collecting. Go see that sales video sales page, but after that you want to provide additional reasons for them to purchase. They've already seen the offer or they've already seen your collect email. Haven't responded to its. You want to show them a little bit more of a connection. You know, after three or four e mails and one of my sequences, I don't want to find out what went wrong. So I say, I know I should buy you. Tell me why you didn't bite her. Was I sending the wrong message? I have people that on my list and people fall. We have no interest in writing books and Amazon are becoming authors. That's a large percentage, my following. But that's not all of my falling. And I want to make sure that someone has no interest in books. Doesn't get emailing about that. This is what I start doing to really intricate sequencing within Convert Kit to make sure people only get emails that they're interested in. So I moved people two different sequences, not just for maximum profit. That's part of it. Most of my sequences are very heavy with contact. They're actually more content than they probably should be. But I'm all about giving as much value as possible. So sometimes, instead of eight e mails or I'll send 17 and it just all content before I try and sell anything, because I'm really more about establishing the relationship and kind of getting people to engage over and over again. When you ask people what didn't you like her? Why didn't you like the offer? You'll find out some really key answers. Sometimes that answer is something you can do nothing about this. I I simply can't afford the offer. That's fine. I don't try to sell people things they can't afford. I'm not really big on people extending themselves or using credit cards or being a situation where they're stuck with something that they can't afford. I hate that it's not something I like to do to people. So if someone says that, that's not an objection trying to overcome, I go. I completely understand when you can afford it. Just let me know. Let's just focus on when you can handle something. Here's some cheaper content of free content you can enjoy until you make enough money to cover that. That's the whole reason I've designed. And I'm constantly improving my how to make your 1st $1000 online information. A recent road block post I'm very proud of. That kind of walks you through all the different places you get hired to write online that will pay you tomorrow and the whole spectrum. Would they pay whether you're beginner, whether you're more advanced, how you can get paid anywhere from $35 for your first block post up to 800. Anybody who doesn't have enough money in line to buy one, of course, is I send them directly to the information. Oh, you're not. You need Phase one money. Let me get you to that. Let me get you that first line of income so you can then use that income to fund your growth. That's absolutely critical, and that's very important to me. Other objections or hear is Oh, I'm not interested in this topic at all. And at the end of your sequence, you then want to offer people an option. That's why you say, OK, here's some other things I'm thinking about writing about. What do you find most interesting? You want me to write about podcast? Do you want to hear about email market? Do you wanna hear about networking? And people will click on whichever answer they like it in any on responder use Convert kit. Does all the other ones do it as well? People can say, Oh no, I'm only interested in this topic, and when they click the link, it moves them to another sequence or another set of emails. You can write all these emails in advance, and they're coming out as an auto responded rather than then as broadcasts. And so when someone says I'm only interested in email marketing to get moved to the email marketing campaign and they get to talk, and they get to see a series of content emails that fit what they want to hear about. Creating a sequence like this will allow you to connect with your audience and kind of send messages that don't cross over each other or that don't annoy people. Most of the problem with female are negative mistakes doing something wrong rather than not doing something right when you're e mailing and trying to make a living from your list, Consistency and report are really the keys to profitability. So consistency means deciding how often you're gonna email and e mailing all the time. Always e mailing whatever your frequency is. If you decide on twice a day, you know twice a day. If you decide on once a week, always email. What's a week when people learn to expect your email, then they'll open it. When you break that expectations will start to lose interest. You'll start to break the relationship. The next element is really thinking about your content. A lot of people get excited. Every single email provider does this, and I don't know why they go. Oh, look at all these amazing newsletter templates and they look awesome. You know what they really look like? I thought about this for a while. You have any of those relatives? And most people do that every holiday season. Rather than sending a greeting card, they send a newsletter, and I don't know anyone that ever wants to reduce newsletters. You know, I've never I mean, I've never seen him as a kid. I haven't seen any as an adult. My family is to get a lot of him, though. When I was a kid, I was like, Wants to hear about this. But maybe now I would actually be interested in news letter from a few people. But their problem with this newsletter style that it's so impersonal. Here's a message we're sending to everyone. It makes you feel very distant. A perfect example of this is Amazon. No one ever feels warm and fuzzy from anemone Amazon. The only reason you open an email from Amazon is if something's on sale that you're interested in. So that style of marketing works when you have millions of products and people are interested in something very mechanical, which is saving money. If you send an email from Amazon and its famous on sends an email to someone, and it's about products that that person doesn't buy. There's not a chance in a 1,000,000 that they'll ever open it. People don't open it unless they want the product. So the fact that e mails Rams on doesn't really matter, it will don't respond to it because it's just a big corporation. And who cares? You don't want to create that appearance because you don't have a wide range of products. What you want to do is seem like a person. Be like a person instead of writing to a 1,000,000 people you want to write. Wonder what? How would you write an email? If you were telling your friend Jeff about something you think you should buy? How would you write your friend Emma if you want him to look at a block post? So, yes, we can use copyrighting and sales techniques, but we want our mindset to be 1 to 1. I'm writing the Moto one person, not I'm writing an email to 5000 people. This is why, in a lot of my marketing training, I talk about creating an avatar, which is cream that specific person. That's your audience. And you can find that person, you know from sending up surveys or just studying your list. Or however you're you know you're following us and you want every message right to be that one to that one specific person. It's much easier to write name of the one person and try to an email 12,000 When you're structuring your sales email, of course, there's a few key mechanical elements. You have to have the subject line, and you wanna write subject lines that get opened a lot. There's a lot of science about that, and then you want to really explain why your email and then why this offer? So oh, I just saw this amazing product. It's so cool, or I was working on editing, and I realized I make all these mistakes and then I start testing Grandma Ellen. It's amazing. You check out Graham early here, and you have your early link after your first sentence or second sentence, then you go into some explanation. You can have some bullet points about the three best features of the product, or three reasons you think it might be really beneficial to them, and we always want to write about benefits When you're trying to write a benefit and its most people who don't know cooperating hurt, you're starting out there right features instead of writing about how it helps the person who's right about what the thing could. D'oh. So, for example, let's say we're doing Grandma gets all my favorite things to promote this. I use it all time. A big fan of software, you can say, Oh Graham early, so awesome it will automatically check for plagiarism. Okay, that's not a benefit. That's a feature. That's something The thing does, not how it helps the person. So how do we turn it into a benefit? We simply soon ourselves? So what? It checks for plagiarism. So what? So it can make sure you don't accidentally steal someone else's content. So what? Well, if you get caught stealing stuff, you can get sued. So what? Well, if you caught stealing stuff by Amazon, get banned. So what? So if you get banned from Amazon, you lose your business. Oh, so now you can say the amazing Spell checker will protect you from getting your account shut down by Amazon and going out of business by making sure nothing you put up is stolen without you knowing about it. Now see, that is a much more compelling. Another feature of Graham early is that it can edit large documents at a time without you being in the room. So you upload upto, I think 65 pages now they're always extending how much it could. D'oh Seo. You can upload a 65 page word document leaving open. Leave the room and it will skin it without you being there. So what, You don't have to sit there manually waiting for to operate. So what? You could have a little more free time or let it run in the background. So what? You can use your time or officially spent time with your kids, See how we're building towards finding with the real value is and you simply say So what now? My other friend need another copper. Honorable says, which means So he goes, Oh, it another. Let's go through another feature and try it with which means instead of so what? So another feature Graham early is that it recommends better words when it thinks you're being boring. recommends better words, which means it lets you know if you're using the same word over and over again. Which means it helps you find better words that makes your writing more interesting, which means people will enjoy your riding, which means people think you're a better writer. So weaken then say Grandma Lee has an amazing feature that recommends better words, ensuring that your audience sees you as a genius. See how that's exciting? And so instead of it saying, Oh, has a cool word recommend er, now what we hear is makes you look like a genius. I actually, every time I had it with criminally, it makes me look so much smarter than I am. It recommends and really cool words, and I love that about it. I absolutely love that feature because it definitely proves quality. My reading my writing by reading as well. This is how you can't write your emails as well when you're writing an email about something and you want to talk about what's compelling. People don't respond to features very much unless it's a particular feature they're already looking for. What people respond to is the benefits and benefits or things like live longer. Spend more time with your kids. Feel better. More energy, not tired anymore. Some benefits can be anti negative, so some benefits air live longer in an anti benefit or not, that's a positive benefit, and that benefit don't die younger. So sometimes we are moving towards a positive, and sometimes we're moving towards a negative. As you begin to write your e mails, the important thing is to just do it. It's better toe, have a lot of emails in your sequence and written than to have some really perfect e mails. You don't send anyone. I'm absolutely guilty of this. Okay, I am absolutely guilty of half riding or half completing loads of emails that I've never load into my auto responders. I'm constantly working on this concept, trying to create new emails, and I definitely don't have nearly enough emails in my sequences. It's one of the biggest areas I don't spend enough time on. I write a lot of emails, but I just am not as passionate about it. And I have an email writer that works for you for that very reason to fill in that gap. But even though I have an email writer, I read and added, every single email. They start off with my idea. She turned my day into a letter. Then I go back and I ran into the final right. So still, it's completely my voice in every single email that goes out. It's very important to as you go through this process, to really take the time to master the craft of writing e mails by doing it. Just send out lots and lots of emails. To get more advanced, you can begin to send out tests and split, test different subject lines and test all these different elements. But before you get caught up in that, one of my friends is always trying to get me to do that. And one thing I know is that it can really slow you down. If you then decide you need to run tests all the time. As much as he's, he's even worse than me. He has a much bigger mailing. Listen, he never e mails them because he's always trying to set up tests, so anything that slows down your efficiency slows down. Your process is something that you want to just put on the back burner. Eventually, I'll add more and more more testing to different elements of my business. But for now, my real focus, my primary focus is on loading up all those emails. Once you have loads and loads of memos there, you get lots of lots of data, and you could form a much stronger relationship with your audience. Additionally, make sure it's one final tip that you send from a really email address. If you're from email address and all of your marking emails is an email address that you don't check or that you didn't even ever actually make, you'll discover that your audience disappears. The emails will start getting sent to a spam folder, and you'll miss a lot of great communication. One of the greatest things about my business is that people email me directly. I love getting those e mails directly, and I spend more time emailing people back that team of the podcast. Or that he made me through the block than anything else, because that's very important to me. And that's how you get the really, really good information. I love this, but this is what was missing. That's where you can find out what was missing from your marketing message by allowing people respond to, because every once in a while you'll send out a broken link and you're not gonna find out until someone tells you so You actually really, really need your audience to be able to reach you. These are some of the key steps you can use to write e mails. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race hit over to serve no master dot com forward slash podcasts Now for your chance to win a free coffee of Jonathan's bestseller Serve No master. All you have to do is leave a five star review of this podcast. See you tomorrow. Thank you for Listen to this episode of the serve. No master podcast. Join me on my Facebook page at facebook dot com. Backslash Serve no master