speaker 0:   0:00
using surveys to guarantee that your project is a success on today's episode. Today's episode is brought to you by converted the ultimate list building tagging and segmentation tool to find out how Convert kid can change your business and w profits. Go to serve the master dot com backslash Convert kit today. Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. Last couple of episodes We've been talking a lot about choosing the right product in working away up the business pyramid, working your way up and designing a strategy that's guaranteed to make you successful. One of the biggest mistakes that we can make is to allow luck to become a major factor in our business decisions. Unfortunately, it's more common than you think. Most people, most businesses most ideas. Luck is their main factor. And as you know, you can control luck rather than letting it control you. The more we remove luck from the equation and replace it with our own efforts, the better. The perfect example of this is something I experienced when I was living in England in my late twenties, I went to England. I was living in a small town around 26 when he sat around that age, 25 mid to late twenties, and I became friends of the group of guys who would go to the same pub every single night. We always use the same pop. It was one of those traditional English pubs and no single woman ever set foot in there. You see a few married women, and that's it. Very rarely was total Guy's guy Pub. Women walk in the ground ago. Nope, and walk right out After I've been friends of these guys for 45 months, one of them turned out singles. How could we never meet any women? And I thought to myself, Well, how could you possibly meet women? When you go somewhere? There's no women. That's insane. If you want to meet women, you have to be somewhere. There actually are women. If you want to see a cow, you have to go to a farm. You have to go to a place where they actually are, where they actually exist. So he had the complete and total ability to alter his fate. If you want to meet more women, all you do is go to a different bar where women weren't afraid to walk into instead of going to this No men's man horrible pub. He could have gone to, like, you know, a wine bar. Cocktail bars. Anyway, that wasn't intimidating and horrible for women. He thought it was luck when his friend who went to a different bar all the time you had a new girlfriend, is why you're so lucky. You always meet the best girls, people who don't understand systems blame luck. And I want to teach you the systems for designing your business today and remove luck from that equation, and we're gonna use surveys to do it. I say over and over again, find out what people want and give it to him. And the easiest way to find out what people want is to survey them. And there are four points in the marking process where you can use surveys very, very effectively and very powerful in the first point is simply finding out what they want. Send out to your list or to your followers. If you have 1000 people, that's amazing. Even 100 people get some pretty good data still flat the survey. Now you're asking people to take a lot of action, so you do have to ride award at the end of it. One of the mistakes that a lot of businesses make is to use a financial reward or financial incentive. You want to give away an Amazon gift card and iTunes gift card or something like that. Unfortunately, you're gonna get the wrong people filling out your survey. You don't want your survey to be filled out by people that just like free stuff and like money, that's everyone. What you really want is data from potential customers. Now, if you don't have a list, that's okay. We can also buy the date there. Several ways to do it. You can pay someone in your market to mail their email list. That's one choice number two, you could run ads. You could rent Facebook ads to a survey. We give away something that the list would be interested in. You can even give away a copy of a competitors product that you bought. You buy someone else's book on Amazon, and you've given away your free gift to their audience to get survey data. They're different ways to get enough people to fill a date as long as you're willing to put in the effort. So we know we can get those people we really want to do is designed the actual survey, and that's to find out what they want and what ask the mysteries of questions. Find out a little bit about them and there are certain points in the survey. Want to leave open ended? We don't just want multiple choice because oftentimes will get the wrong answers. And what we're going to use this data for is designing our sales process. Later down the line, we want to ask questions like What's holding you back right now? What's your biggest limitation? Why aren't you where you want to be? We want to find out, really. Those three stages of the sales process. Where you right now? Where do you wish you were? What's keeping you between those two points? Why aren't you where you want to be? And how did you feel when you get there? There's the four questions we rule in a delve into. And the more we can get people to do long form answers to better. If you're in the way it lost its you want to find out what's holding you back from losing weight? Why are you stuck where you are? We want to find out where you right now. How much weight do you want to lose? What do you want to look like when you finish? When you lost that weight, how you feel when you've lost that way? The language we can get from people will tell us a lot of information. Maybe you send a female tear followers, you have 1000 people you found and you run an ad or you get into your survey. However you do and you discover that they don't want another diet. What they want is an exercise program that would change the direction you go in and in fact, exactly in which they use when they say, Oh, I want to melt the fat you know I can use melt the fat The next time I write a sales letter, I can use it in my messaging. I can use my block post because they give you the language they want, The more use the language people are familiar with when someone describes their problem, you can use their same language when you describe your solution. That's a powerful way to begin your process by serving people. If you don't do this process, you're starting at your business. On luck. We've talked before about research. When I'm designing Amazon products, I look and extensively researched categories. Keywords, competition, the three C's If you imagine the key word starts with a C three because they all start with the sound. I look at what people are doing a look of buying behavior. But if I don't have that data, if I'm in a direct response market and I can't do that type of research, that's okay. I can instead do this type of research. Why ask people directly? You can post questions on Facebook to a sponsor post and just keep running trafficking to get the answers you need until you get enough answers that the outliers kind of space out. The problem with only getting 10 or 15 answers to your survey is that you won't know who the exceptions are. I saw this amazing comic book that said they surveyed 10 women and all 10 women said. The one thing they look for in a man is a large nose, and they took the serving put on the cover of every woman's magazines ago. Nothing's more important for a man than a big nose. They ignored the fact that they only had a servant for 10 men and all the comic. It's very funny talks about how it completely altered dating relationships, that anyone can fair, what was wrong and then kept trying to get bigger noses and bigger noses. And it all boils down to, ah, bad piece of data. If you have a small sample, set, your research and your information will be good enough. That's why you want at least 100 answers, and if you get 1000 that's even better. This is one of the few areas where it's worth it to invest and running ads and spending money. If you have to spend $100 or a couple $100 to get the right data, it's worth it in the long run, so you don't spend months or years on a project that no one wants. The second time you can use surveys is when people come to your website, we will come into your process. Let's say you have a product of fitness product. It helps people to lose weight. You can run them through a series of questions before you show them your sales video for using the Michelle's paid to say What's your biggest problem? And you use the four most common answers from your old survey and say, I'm too fat. I hate my stomach. I hate my thighs where I want to be stronger. And then, based on their answers, you show them a different version of your sales message. Which part of your business do you want to build the most right now that will help you connect your message to your audience? Now you could have slightly different versions of the same sales page, but each version connects with a different piece of your audience so you can use. A survey is part of our sales process. This will increase your conversions, increase your sales that increase the satisfaction for customers. And again, once they buy your product, they're all getting the same product. You're just focusing on a different benefit of each product. One of my biggest price is teaching people how to launch books on Amazon. Some people want to do it to make money. Some people want to do it to be famous. Some people want to resurrect an old dead book. We all have different reasons. We want to do the same thing. So your message changes, in which reason you focus on. So you can talk about how you solve their problems, even a product of course, office multiple problems. It helps them in multiple ways. The third point, where you could use a survey and connect with your audience is asking them why they didn't buy something that's very important in your email sequences to discover what went wrong. What was missing was the price too high. Was the product that compelling does not solve their problem? Didn't have this problem emailing the wrong people running the ad to the wrong people If you send a bunch of people to a product, whether email, issue running ads, all the people who didn't buy you can then send them to a second or things that I noticed you didn't buy. I want to know what was missing. I don't want to waste your time to tell me why you weren't happy with this message. Tell me why you didn't buy it. Maybe they couldn't afford it. There's nothing you can do about that. Maybe didn't buy because they wanted the video to be read by a man instead of woman or woman instead of a man they didn't like. It was a video. They'd rather have a long form letter. They could read it focused on the wrong problem. Whatever those things are, you get more information. The more data you have, the easier it is to make the right decision. So perhaps you have a sales under converting 3%. You can use this day to make some modifications or at a secondary sales letter and make it up to 5%. That's a huge difference, nearly doubling how much money you make every single day by doing a little bit of research. The more you connect with your audience than when you ask the right questions, the more probable you'll become a za business. Most businesses out there ask a single question. They have this system to determine how good their service is. Are they say, on a scale of 1 to 10 how likely are you to recommend our service, another company? And there? There's some new companies out there trying to compete with this data. But companies pay massive amounts of money for the company that wrote this question, and you probably see it. I see it all the time now that I'm aware of it and they just ask you this one question. It seems so silly and even that they could only get like five or 10% of people even click an answer. But they only consider a nine or 10 good anything below. That means they need to work on their process. But how they measure their success. So they serving you with a single question, you could do the same thing with your audience. What was missing, what was wrong. The fourth time to use surveys isn't email sequences, and this is something that I cover in great detail and the email blueprint it something more advanced, but it's very valuable. When you create a bunch of sequences, we have different types of product. For example, I have blueprints teaching you how to start your block, how to launch a podcast, how to get into email marketing and right successful email campaigns had become an affiliate. Find the right products to promote make money promoting other people's products, even if you don't have any other infrastructure, even if it's your first day online and I products and how to launch your first book on Amazon. So there's five different things. It's five different blueprints you could go to if I simply said, Hey, which are you most interested in? If you have no interest in starting a podcast, me e mailing you about podcast will be a complete total waste of both of our time. You'd like to give you a little podcast. I don't care about podcasts. Have no interest in that. If I simply ask you what you wanna hear about next what? What were you interested in? Here's the four topics I could write about next, which most interests you and In fact, inside of my Blueprint members area, have a survey that says which blueprints doing to release next? Which are you most interested in learning about next? So that I give people what they want. The more you give people what they want, the happier they're gonna be to work with you, the happy they're going to spend their money with you. The biggest mistake you can make in marketing is to think that it's a one way street. I have a message. I'll shout it out to the world on the people that want it will hear it and respond to it. That mindset, that mentality, that one way street mentality is old. It's the reason traditional businesses are failing. The reason record companies failed because they did not adapt to the Internet 20 years ago. Instead of trying to adapt to the transition from CDs to digital music and MP three's record, companies began suing their own customers and accused them of stealing music. It's the companies that realized a different approach is necessary. The companies, like Spotify, said. Everything, what for 10 bucks a month, they changed the mindset and turned into a subscription model that's very, very successful that achieved something great. They be paying attention to what the audience wanted. That's why Spotify so successful record company spent a long time struggling traditional book publishers. Many, many of them are shutting their doors. They're consolidating their far future still, but publishers. And right now they're going through a phase where there really struggling now they have a great deal of connection with official media, which is why you'll notice the same books over and over again appear in newspapers. If you look at New York, newspapers are always talking about books by the same publishers. The problem is newspapers don't know what they're doing either. Most newspapers and magazines are going out of business, whether it's happening slowly or fast, it's for a couple of reasons, and the number one reason is they don't connect with your audience. Something like 12% of Americans trust the media. If your job is TV reporter, no one trusts you. You're doing something wrong, and the reason don't trust them is because they don't care what the audience wants. They come in with an agenda. They go. These are the stories I want to tell, and I want to push them. And oftentimes it turns out that there are financial or political incentives behind the decisions that people make for the articles they put in their magazines and newspapers. Every few weeks we hear another story about a massive article that wasn't fact checked or where someone paid them to write something where they changed it because of politician told them what to dio. There's almost no objectivity in the media anymore. This is why traditional media is really struggling and they don't understand the connection because they don't say, Oh, maybe our audience wants us to be honest, You don't ask the audience what they want. They just say what they want. That's why there's such a disconnect when really wealthy reporters have big TV shows, try to talk to regular people who are struggling to make it. They don't know what it's like. They don't know what it's like to be a regular person. They don't ask him, so their message doesn't reach them. This is why many, many mediums struggle. They don't serve the audience, they don't connect with their arms and find out what they want. You can step into that gap by finding out what people want and giving it to them. The more you communicate with your audience, people often surprise that I have for any coaching at all, because I do so well from my own books and other parts of my business and other projects and work on with partners and stuff outside the cervical master sphere. Why do I do this It all? Why don't we answer emails myself? Why do I offer any level of coaching? It's takes so much time in the matter. I charge for so much time I give. The ratio is crazy. I need that data. The best survey data, better than anything else is actually talking to people and ask those fault questions of finding out where they get stuck. I recently was working on a pdf, showing people how to put a form into their kindles for one of my products, and I sent it to one of my coaching clients and turned out there was a step missing. I just taking off screen shots and making. It's really, really good, pdf. But I missed one little step and he was like, I can't figure what to do. I'm stuck right here, and I realized, Oh my gosh, I made a mistake and I wouldn't have figured that out if I wasn't talking to someone live where they were working on it, protected your audience, ask them questions, following up with him, talking to the people who follow you. This is how you find out what people want now. We all have our dream project things we want to be working on the most. But if it's not what your audience wants, you're not going to make enough money to support yourself to support your family. Surveys do not have to be expensive. You don't have to spend about Jim on expensive survey and quiz software. They're free solutions, and they all work just by. I've been using free service software for as long as I've been doing this stuff. There are some very expensive paid survey. Software's out there, and they're a total waste. They're so expensive because right now the surveys inquisitive, become very popular. They charge you hundreds of dollars a month. The charge of private person fills up the quiz. I don't really like to do business with anyone who charges me. Her person, who fills out a form because it's ridiculous. It's a false measurement. It doesn't affect their infrastructure when it's on my website when I'm doing everything internally. No, I do understand with Webinar software. When I'm running it through their system, they're hosting a certain number of streams that it makes sense to paper attending. But for anything where it's simply piece of software, my sight and it doesn't call or use any of their resource is it's simply ridiculous. It's just a way of overcharging you, and I never buy products that use that scheme. I don't really like that business model doesn't appeal to me at all. You don't have to pay a bunch of money to do surveys, and in fact, you can simply email people a question and say, Reply with your answers simple. Keep it very simple, and you can find out what people want and you remove luck and you turn it into a controllable factor. I live on the beach, and I'm sure, as usual in the background you can hear some noises. There's some birds being really loud, and a boat came by a few minutes ago. I'm looking at this beautiful sunrise. I'm sitting on my porch because it was raining for a little while. You might have even heard the rain on a tin roof next door for a few minutes. The people who think I got here by luck limit themselves. They'll never get here, too. As long as you think luck is a factor, it's an element you can't control. Then you'll never able to control it. If you realize and understand that my success is the result of intelligence strategy, manipulating opportunity, asking the right questions and effort, well, then you could replicate those same behaviors and thus live on your Paradise Island as well. Stop living luck and instead always think to yourself. How can I control this element? How can I be sure people want to read my book research? How can I be sure people want this problem solved first? Ask him. How can I find out why no one bought it? Ask. People are more than happy to tell you people love exploded quizzes and surveys and questions and all of those things. All you have to dio. Let's find out what people really want and give it to them. That's the easiest method for growing your business. Surveys are very, very powerful, and the more time you spend far more time you spend interacting me. The more you'll notice, the more you'll notice that there major part of my business. I always want to know who you are, what you're thinking, what your experiences. I would never take on a coaching client without seeing their survey. First, we're asking a few questions to see what their situation is, what kind of goals they have and then talk to them in person. I want to get to the next level, but it always starts with the survey service are great because they lied. Ask questions even when you're asleep. He lied to ask questions of thousands of people at a time, and then you can find people to talk with the photo. Ask questions. Surveys are a great way to determine your avatar. You may think that your audience is all 25 year old men, and then you send it a serving. It turns out they're all 37 year old women, so you could change your messaging and begin understand things. Perhaps you think your entire audience is married with two kids, and then you discover that it's all single people with no kids, you're moving in the wrong direction. This information is very valuable and will help you move in the correct directions. The more you know your audience, the more you understand them, the more successful you'll be. And this is how you can use surveys to remove luck from the equation and guarantee that your next project is a massive success. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race. Head over to serve no master dot com forward slash podcasts Now for your chance to win a free coffee of Jonathan's bestseller Serve No master. All you have to do is leave a five star review of this podcast. See you tomorrow. Thank you for listening to this episode of the serve. No master podcast to find out how I can get a free copy of my new book, Head Over to serve no master dot com back slash podcasts right now