spk_0:   0:00
I had to quit your job and start a really online business with international martial arts fighter survivalist and former pitchman Bob Seger. Today's episode is brought to you by a Weber. Email is perfect for connecting your brand to your audience. Whether they make a purchase, read your block or meet you in person. Email. Automation begins with a conversation left off to see how a Weber can help your business and get your first month free. Go to serve. No master dot com Backslash a Weber Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast, where you'll learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host, say someone starting out their brand new. They're stuck in their job and they want to have their first dabble online. Where would you recommend they start? Where do you think someone who's at zero should start. If they're trying to get into what we do, they want to make some money online and maybe one day quit their job. Right now, they just need a little extra money in their pocket.

spk_1:   1:13
Okay, we'll start with you know, you said one thing you know they want to quit their job someday. Don't do that yet, right? Even if you have a savings in place, keep the regular cash flow coming in until you're prepared to replace it. Right? Because I've always followed the model. That kind of two ex model. I want two times my yearly income in the bank in that consistent revenue coming in before I can see financial freedom. Basically. Okay, so the two years of my annual income is saved in the bank not to be touched. Growing interest. Plus, I have my regular income coming in from my business. Now I know the job can go away, and I could do this full time Now That's very stable, very secure. And you're doing justice to your family by doing it that way. It's very safe way of doing it. Um, if I was to tell people to start out, I would tell them to start out finding ah, hungry niche that has a lot of availability for products that they can promote affiliate products, build a list and promote other people's stuff as long as you possibly can. For every single transaction you make, obviously, pay your taxes and everything but save 20% of everything all the time and reinvest back into ads. Grow the list. That's where I tell people. Start is with affiliate marketing. Not without my lambs, not with creating their own products unless they're very specialized in the skill and they can do consulting and those types of things. But I started on the affiliate side. That's where I started. I mean, even back. 20 years ago in 96 when I was working Billy Mays, we weren't creating our own stuff, man. We were selling other people's stuff, right? Old school, direct mail, trade shows, platform presentations, phone sales, telemarketing, that kind of stuff, right? We were always selling other people's stuff, and once we had enough data, enough cash in the bank not return on her investment, then we started to invest in creating our own stuff from there because I think what happens with a lot of folks, especially when they get into the Internet marketing field. They spend so much time reading, learning, implementing what other people are teaching. They're spending all their time doing that. Now. They're kind of like I should teach how to do some of this stuff. I know so much about it now, and they forgot about the original vision they set out with, like, some of it. Like I came online, I was a sales trainer and martial arts guy persuasion martial arts guy, right? So I had to niches to just kind of walked right into. So I started in sales training. And then the very next year I released the persuasion and sales training stuff, using my martial arts experience and things. So it was easy for me to walk into those two industries, but I didn't come out onto the Internet. Say, Hey, I'm Bob Younger and I'm this guy. Nobody even knew I was there for the 1st 3 years because I was promoting other people's stuff. I was writing content to basically promote other people's stuff all the time, so I didn't I don't even think I really publicly put my face out there until, like, three years after I was online, because I didn't care. I didn't care about the spotlight. And I don't think a lot of people realized that certain industries, if you got good in the industry because you've got good at learning stuff that doesn't really make you an expert at anything. It just makes you good at everybody else's stuff, right? And if you get the spotlight put on you as an expert at that, trust me when I say you're gonna have a hard time keeping up with being an expert at that, that wasn't what you set out to do. But if you came out because you wanted to sell hemp oil seed or or, you know, stuff that you make at home or you know things that you write about all the time and everything stick with that dream in that vision. In that passion, you have to say, If 20 years goes by and I'm still doing this every single day, am I still gonna love it? Right. And if you can't answer that question, you're probably not in good shape. But I think the biggest thing I tell people before they get in online. So affiliate marketing is where I would start due to growing the list, and affiliate marketing is where I'd start. But if when use decide, you want to start a business affiliate, marketing is not a business. Internet marketing is not a business, right. It's a it's a way of generating revenue. But it's not a business. When you say I want to start a business, I have to ask you to answer one question. If the Internet didn't exist and there was nothing like it, would you still want to start a business? Because I think people believe that what we do is so far removed from the brick and mortar side of things. In all, actuality were usually busier than those folks are. We're usually always on. We're always thinking about it. We worked from home. So guess what? Work is always around us all the time, right? So you have to really, really love, always being on. So I always say to people, If the Internet, if it wasn't anything like it in the world, would you still consider starting a business? If you answer no to that question, I want you to rethink starting a business because it's more difficult to start with an idea. Ah, persona a character and get it out there in the digital space where there's a lot of noise going on. Right then, it is to say, dropped 60 grand on a franchise and put it on a busy highway where everybody's going to stop and eat there anyway, because it's just along their route that they're traveling right when we a lot of us started the Internet was that it was making what we called it the superhighway, right? Put your billboard up your website and people were just driving along. And they see it now. No, it's not like that, but not to scare people because there's methods to make it easier to get in front of people than there were available when I started out doing this stuff. Okay, so I think you have to first say, Am I willing to invest in making other people money first, meaning selling other people's products right am. I do have a budget in place where I can consistently and scale a ble, invest into growing a list because you gotta have it. I don't care what anybody says, you gotta have it. Would you start a business if the Internet didn't exist? The end. Did you keep your promises? And that's the big one when you make commitments to other people within your life relationships, um, school work, whatever it is. Do you keep your promises every single time? Because if you don't in business, you're going to have a battle on your hands, you will get yourself into trouble. So are you one of those people that keep up with your commitments? Keep your promises to other people because you know as well as I do, man Selling stuff online isn't like, say, having a grocery store where people come in, they buy their groceries and you probably don't know 90% of them right When you get into a certain subclass or sub nish online, there's communities that revolve around these things. There's characters and personas, and when they begin to talk about you or talk of you or promote, you are you're promoting them. Everybody gets to know each other in those subcultures, so if you don't keep your promises, it takes one time and you're known for not keeping your promises. They can eat you alive really quick, right? It's not that they set out to do that. But you know as well as I do, you get to be successful. And you had five friends that started out when you did. And then they start hammer in things about you behind your back and all of a sudden is gossip starts to spread right? Luckily, I've never been involved in that yet. Right. Just wait. Well, it's kind of like this. You remember? Let's say, years ago when Ben Affleck and who wasn't a he made Jennie Garth her. Was that her name? Jennifer Garner. That was it. Okay. They lived in a small town, public town, not Hollywood. Nothing like that. Right in their lives were very private. They kept a low profile. They didn't go to the big Hollywood functions that everything. They didn't become really public about the relationship till they get divorce. And even then you don't really know why they divorced, right? You have to be like that as an Internet marketer, you have to show up, you know, make your appearances network and make friends. But when it comes to dirty laundry, in the gossip in the drama and all the high school bullshit. Leave that at home. Don't talk about it online in any shape or form, not private chats and Skype private messages. Once it's digitalized, you know as well as I do it's always out there, right?

spk_0:   10:06
Someone who's a screenshot.

spk_1:   10:08
That's it. Everybody's, whether it's with their phone or just tapping a key on their computer, right. As soon as it's out there, it's archived somewhere, right? So when you're in business, all that drama are all the talking down about gurus and all that shit. You're burning bridges before you even get started. You don't even realize it until that fire's just surrounding you and nobody's talking to you. Nobody will promote your anything if you want to start out and make it big online, like make a decent income online. You start by promoting other people's stuff, building a listen, talking well about the people in your industry when you see they posted something, wrote something recorded. Something created, a product that you bought, even if you're not making money from it, talk good about them out there, and that's gonna come back to you tenfold and do it consistently, right? Don't be a brown noser. But if you see something you like, talk about it. If they say something, you don't agree with it, Have a discussion about it publicly, have that discussion with them publicly, right? And say, I don't really agree with your take on that. This is my viewpoint. Could you explain to me why you have that view? They explain it to you and say, Oh, I never thought of it that way. Still not my take. But I can see why you would go in that direction as a very mature conversation, right? But I made it big offline 20 years ago. And I made a big online what, 12 years ago? Now? Because I talked well about others. And when I saw prominent people, my industry doing something really great. But they made a couple mistakes. I sent them a message and said, Hey, I noticed that this isn't working or you might want to try something new here. I'd be willing to help you with that. It won't cost you anything. I just really want to see you do the best you can at this. Would you like my help with that. So these small little communities that have grown by leaps and bounds over the past decade um, now behind the scenes, it's not like the whole marketplace knows Bob Yeager, right? I didn't want that. Now the people that the marketplace follows knows Bob Yeager. I wanted that. That makes sense.

spk_0:   12:26
Yeah, I went to New York one time to see D. J. It was a deejay that only other DJs liked used to calm the deejays deejay. It was great. It was an amazing experience that's so cool to be the behind the scenes. But isn't that a

spk_1:   12:38
luxury that we have? We could disappear for a year, right? We could literally just drop off of social media, everything for a year. And what happens is our market says, or our colleagues say, Honey, where are you? And when they say that, we say, OK, I guess it's time to come back now, right? They're asking for our US to return, and I love that man, but that's what that's what I'm talking about is being the expert for the guru, right being the guy that they go to like back in 2006 all the way up to 2012. Behind the scenes, I was known as the marketer for the personal development gurus, Right? I knew so much about their industry, and I taught this stuff that a lot of those guys teach just in a different way, right? We all teach same thing in a different way, but my traffic was better. My list building was better. If I released a product, it's sold out within hours. They couldn't do those things. So they when I went to, like personal development, leadership conferences and places like that they're like, How are you doing this? I'm like I can help you with that because that's where I wanted to be. To begin with behind the curtain.

spk_0:   13:45
Yeah, I think that a lot of people don't. They think that you go online and right out the gate, you never to talk to other human again. And you're totally in isolation, like making my spaceship. But it's so much going to events like I wouldn't be able to do it right now, except for when we met. I went to 40 or 50 events that year. I was in an event I think every week. For the time

spk_1:   14:03
being, I went, I I've gone consistently one event a year. That's usually, but you're right. If you want to be known in your industry, you have to go to industry specific event. It's just like if you want your videos to be popular on YouTube, you're like I'm only getting five views, but one video. Get 1000 views. I don't know why this has happened. Goto a YouTube of that go where those people, that's all they do day in and day out is YouTube videos. They have their next six months structured to plan all the videos they're going to do in the post production and everything they're gonna do. But most importantly, because they're part of a community, the community rallies around them, right. The community gives them advice. The community shares what they do. The community does guest spots on their videos, right, the boost rankings of each other's videos and things. So if you're like I want to be a YouTube marketer than go to every YouTube event, you possibly can and b be present. Let people know you're there, but don't go around asking everybody for advice. Tell everybody what you like about their stuff? They will give advice freely for hours. After that, I I met, um, a mutual friend, Brian. Right. A big tattoo. Pretty boy man. Right.

spk_0:   15:20
Ryan Mack? Yeah. You think he's pretty? Wow. What do you have a first impression? I'll never forget my first impression of what

spk_1:   15:28
was it we were at? I think you and I and him were at a warrior bent. And he left his papal credit card at the bar, and he was freaking out. Remember, that sounds drunk. And I I told him I said, just call Papal reported lost, and they'll shut it down so nobody uses it. And then next day, the borrow the bartender's like, Hey, you left your credit card here. But when I first met him, it was at J B alert, which I think you might have been at two in Florida in Orlando. And he met me because the first day I was there a suit and tie of speaking on stage. I was being sales trainer, Bob, right, and he'd seen me, and he didn't really gravitate. And then the next day sees me and I'm wearing a baseball cap in ah mashed T shirt with the sleeves cut off, tattoos blaring. And I'm carrying around a case of ah, cooler of Heineken given everybody a beer in the lobby Basically

spk_0:   16:19
s so similar. Yeah,

spk_1:   16:21
yeah, right. So we sit down and we're drinking couple Heinekens and I was kind of done for today and I left him with the case, right? And that's how we met. That's that's how we formed a relationship just like that, right? Just being a couple guys in an event with similar interests and everything. But what's funny is is every event I go to, you know, what I love is the veterans in the industry that people have been around for decades, right there, just so open to telling you what you need to do. They don't try to pitch you. They don't try to get you on the recall there speaking on stages, you know, 50 times a year. Basically, you know, they don't need your business. I don't care about that. They finally gotten to the point where they're humbled by their own expertise. Enough to say I should share this with people that I'm around. Share this with this younger generation, right and is because they're tired of seeing the direction these industries air going into the money games and the hyped up claims and all these different things. Most people, I think, think that events are, you know, it's difficult to talk to certain people or they're not going to speak to you or you gotta buy their stuff for them to even give you any recognition. And a lot of people think it's a boy's club. It's not. It's not at all. It's a community of like minded people that just love to share information. That's what I see this community being Internet marketing.

spk_0:   17:40
Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race Hit over to serve no master dot com forward slash podcasts Now for your chance to win a free coffee of Jonathan's bestseller, serve No master. All you have to do is leave a five star review of this podcast. See you tomorrow to find out more head overto, ask bob iger dot com