{"version":"1.0.0","segments":[{"startTime":2.64,"endTime":6.33,"body":"Is artificial intelligence"},{"startTime":2.64,"endTime":6.33,"body":"gonna make Excel obsolete?"},{"startTime":6.33,"endTime":8.039,"body":"Let's find out today's special guest."},{"startTime":8.459,"endTime":9.54,"body":"Christian Torres."},{"startTime":10.059,"endTime":13.69,"body":"Welcome to the Artificial Intelligence"},{"startTime":10.059,"endTime":13.69,"body":"Podcast, where we make AI simple,"},{"startTime":13.75,"endTime":16.96,"body":"practical, and accessible for"},{"startTime":13.75,"endTime":16.96,"body":"small business owners and leaders."},{"startTime":17.05,"endTime":20.049,"body":"Forget the complicated T talk"},{"startTime":17.05,"endTime":20.049,"body":"or expensive consultants."},{"startTime":20.11,"endTime":23.11,"body":"This is where you'll learn how to"},{"startTime":20.11,"endTime":23.11,"body":"implement AI strategies that are"},{"startTime":23.17,"endTime":26.439,"body":"easy to understand and can make"},{"startTime":23.17,"endTime":26.439,"body":"a big impact for your business."},{"startTime":26.464,"endTime":28.684,"body":"The Artificial Intelligence"},{"startTime":26.464,"endTime":28.684,"body":"Podcast is brought to you by"},{"startTime":28.684,"endTime":32.044,"body":"fraction, a IO, the trusted partner"},{"startTime":28.684,"endTime":32.044,"body":"for AI Digital transformation."},{"startTime":32.104,"endTime":35.794,"body":"At fraction a IO, we help small and"},{"startTime":32.104,"endTime":35.794,"body":"medium sized businesses boost revenue"},{"startTime":35.794,"endTime":39.995,"body":"by eliminating time wasting non-revenue"},{"startTime":35.794,"endTime":39.995,"body":"generating tasks that frustrate your team."},{"startTime":40.114,"endTime":44.135,"body":"With our custom AI bots, tools and"},{"startTime":40.114,"endTime":44.135,"body":"automations, we make it easy to"},{"startTime":44.135,"endTime":45.785,"body":"shift your team's focus to the task."},{"startTime":45.79,"endTime":46.63,"body":"That matter most."},{"startTime":46.63,"endTime":50.89,"body":"Driving growth and results, we"},{"startTime":46.63,"endTime":50.89,"body":"guide you through a smooth, seamless"},{"startTime":50.89,"endTime":54.519,"body":"transition to ai, ensuring you avoid"},{"startTime":50.89,"endTime":54.519,"body":"policy mistakes and invest in the"},{"startTime":54.519,"endTime":56.5,"body":"tools that truly deliver value."},{"startTime":56.53,"endTime":57.64,"body":"Don't get left behind."},{"startTime":57.67,"endTime":59.05,"body":"Let fraction aio help you."},{"startTime":59.05,"endTime":61.12,"body":"Stay ahead in today's AI driven world."},{"startTime":61.3,"endTime":61.96,"body":"Learn more."},{"startTime":62.11,"endTime":62.769,"body":"Get started."},{"startTime":62.8,"endTime":64.78,"body":"Fraction aio.com."},{"startTime":67.464,"endTime":70.254,"body":"Now Christian is someone who"},{"startTime":67.464,"endTime":70.254,"body":"is very bad at spreadsheets."},{"startTime":70.284,"endTime":74.004,"body":"My favorite thing about AI is that I no"},{"startTime":70.284,"endTime":74.004,"body":"longer have to learn all those formulas."},{"startTime":74.004,"endTime":77.514,"body":"Like the main thing I'm always"},{"startTime":74.004,"endTime":77.514,"body":"typing in is how do it's happened."},{"startTime":77.514,"endTime":80.874,"body":"Yesterday I was talking to chat, how do I"},{"startTime":77.514,"endTime":80.874,"body":"move duplicate records in a Google sheet?"},{"startTime":81.474,"endTime":84.564,"body":"How do I, if I have first name,"},{"startTime":81.474,"endTime":84.564,"body":"last name in one column, how do"},{"startTime":84.564,"endTime":85.824,"body":"I split those into two columns?"},{"startTime":85.884,"endTime":89.544,"body":"And in the past you had to know"},{"startTime":85.884,"endTime":89.544,"body":"so many co, like there was such"},{"startTime":89.544,"endTime":93.684,"body":"an expertise required for Excel,"},{"startTime":89.544,"endTime":93.684,"body":"and now I see it as you don't."},{"startTime":94.014,"endTime":97.734,"body":"You can use it without that"},{"startTime":94.014,"endTime":97.734,"body":"expertise, but also the top more"},{"startTime":97.734,"endTime":98.874,"body":"powerful things are possible."},{"startTime":99.084,"endTime":101.214,"body":"So I'd love to get your"},{"startTime":99.084,"endTime":101.214,"body":"perspective as a pure expert."},{"startTime":102.234,"endTime":103.134,"body":"Yeah, absolutely."},{"startTime":103.164,"endTime":105.354,"body":"This is a thing I deal"},{"startTime":103.164,"endTime":105.354,"body":"with every single day."},{"startTime":105.414,"endTime":109.554,"body":"I definitely use tools like"},{"startTime":105.414,"endTime":109.554,"body":"chat, GPT and copilot to enhance"},{"startTime":109.604,"endTime":110.894,"body":"the work that I do in Excel."},{"startTime":111.224,"endTime":112.274,"body":"But when I was."},{"startTime":113.009,"endTime":116.369,"body":"Basically given that question on"},{"startTime":113.009,"endTime":116.369,"body":"whether or not Excel was going to"},{"startTime":116.369,"endTime":120.249,"body":"be at risk because of the advance"},{"startTime":116.369,"endTime":120.249,"body":"of events in ai, I really thought"},{"startTime":120.249,"endTime":123.909,"body":"about it and I said, no, it's gonna"},{"startTime":120.249,"endTime":123.909,"body":"actually force good data hygiene."},{"startTime":124.419,"endTime":126.159,"body":"What I mean by that is, yes."},{"startTime":126.699,"endTime":130.449,"body":"Chat, GPT and any other of the tools"},{"startTime":126.699,"endTime":130.449,"body":"can help you perform function to"},{"startTime":130.449,"endTime":132.819,"body":"figure out how to do things in Excel."},{"startTime":133.119,"endTime":137.049,"body":"But really what we're talking about is"},{"startTime":133.119,"endTime":137.049,"body":"the concept of garbage in garbage out."},{"startTime":137.409,"endTime":142.809,"body":"If you want a tool like chat, GPT to help"},{"startTime":137.409,"endTime":142.809,"body":"you build out a robust tool in Excel."},{"startTime":143.129,"endTime":145.859,"body":"You need to basically have"},{"startTime":143.129,"endTime":145.859,"body":"your data properly structured."},{"startTime":146.039,"endTime":150.059,"body":"You need to get rid of all the errors and"},{"startTime":146.039,"endTime":150.059,"body":"fix some of those things upfront before"},{"startTime":150.059,"endTime":152.729,"body":"you even introduce that to ChatGPT."},{"startTime":152.789,"endTime":155.699,"body":"Because let's say for example,"},{"startTime":152.789,"endTime":155.699,"body":"you have data all over the place."},{"startTime":155.699,"endTime":157.109,"body":"It's not in a structured table."},{"startTime":157.379,"endTime":158.819,"body":"They're across different sheets."},{"startTime":158.999,"endTime":163.319,"body":"You don't have things properly named, and"},{"startTime":158.999,"endTime":163.319,"body":"then you just ask chat, GPT, please help."},{"startTime":163.379,"endTime":164.369,"body":"I need help with a formula."},{"startTime":164.399,"endTime":164.759,"body":"Okay."},{"startTime":164.879,"endTime":169.109,"body":"It might help you with that formula, but"},{"startTime":164.879,"endTime":169.109,"body":"it's way better and easier, and you're"},{"startTime":169.109,"endTime":173.939,"body":"gonna get so much more out of it if you"},{"startTime":169.109,"endTime":173.939,"body":"actually take the time to figure out, oh."},{"startTime":174.254,"endTime":178.244,"body":"It can help me if I create a"},{"startTime":174.254,"endTime":178.244,"body":"table, give it a name, and then"},{"startTime":178.244,"endTime":179.704,"body":"refer to the actual column."},{"startTime":179.704,"endTime":184.704,"body":"So now you tell Chad, TPTI have an"},{"startTime":179.704,"endTime":184.704,"body":"Excel workbook named workbook 1, 2 3."},{"startTime":184.734,"endTime":187.464,"body":"And on sheet one I have"},{"startTime":184.734,"endTime":187.464,"body":"a table called products."},{"startTime":187.794,"endTime":192.504,"body":"And in that table I have a column"},{"startTime":187.794,"endTime":192.504,"body":"called like description product id."},{"startTime":192.594,"endTime":194.774,"body":"I have, sales numbers, cost."},{"startTime":194.774,"endTime":198.764,"body":"I have all these very specific"},{"startTime":194.774,"endTime":198.764,"body":"named elements in the sheet."},{"startTime":199.019,"endTime":202.469,"body":"And then you tell Chad GPT what you"},{"startTime":199.019,"endTime":202.469,"body":"want it to do, and now it can actually"},{"startTime":202.469,"endTime":203.909,"body":"just build the automation script."},{"startTime":204.089,"endTime":206.999,"body":"It can understand the"},{"startTime":204.089,"endTime":206.999,"body":"context of what you're doing."},{"startTime":207.719,"endTime":212.309,"body":"So what I'm actually finding is that"},{"startTime":207.719,"endTime":212.309,"body":"the use of AI is forcing people to be"},{"startTime":212.309,"endTime":216.149,"body":"better at organizing their thoughts,"},{"startTime":212.309,"endTime":216.149,"body":"organizing their data, and kind like"},{"startTime":216.149,"endTime":220.139,"body":"pre-processing it before they jump to"},{"startTime":216.149,"endTime":220.139,"body":"the advanced level of trying to have"},{"startTime":220.139,"endTime":222.629,"body":"Chad CPT build like a custom formula."},{"startTime":223.619,"endTime":223.769,"body":"Yeah."},{"startTime":223.769,"endTime":228.029,"body":"That brings up one of the biggest"},{"startTime":223.769,"endTime":228.029,"body":"issues, which is the over hype of ai."},{"startTime":228.404,"endTime":231.704,"body":"A lot of people see ai, like the"},{"startTime":228.404,"endTime":231.704,"body":"enhanced button in movies, Bush"},{"startTime":231.704,"endTime":233.684,"body":"one button, everything is enhanced."},{"startTime":233.689,"endTime":233.759,"body":"Yep."},{"startTime":233.859,"endTime":238.929,"body":"And we're now entering this"},{"startTime":233.859,"endTime":238.929,"body":"era of digital data hoarding."},{"startTime":239.019,"endTime":242.499,"body":"We transcribe every meeting and"},{"startTime":239.019,"endTime":242.499,"body":"we just store all on cloud drives."},{"startTime":242.979,"endTime":246.429,"body":"And I sometimes think about how"},{"startTime":242.979,"endTime":246.429,"body":"much of the data and data centers"},{"startTime":246.459,"endTime":248.589,"body":"is just trash, it's just hoarding."},{"startTime":248.674,"endTime":249.454,"body":"We store everything."},{"startTime":249.694,"endTime":252.124,"body":"And it's the same reason you"},{"startTime":249.694,"endTime":252.124,"body":"see someone who like, oh I they,"},{"startTime":252.214,"endTime":253.384,"body":"why do you need broken hangers?"},{"startTime":253.384,"endTime":254.224,"body":"Just in case."},{"startTime":255.074,"endTime":257.624,"body":"What's the scenario right"},{"startTime":255.074,"endTime":257.624,"body":"there where you need that?"},{"startTime":257.624,"endTime":261.194,"body":"And you go what's the scenario where"},{"startTime":257.624,"endTime":261.194,"body":"you'd need a transcript from a meeting"},{"startTime":261.194,"endTime":263.084,"body":"where nothing happened 17 years ago?"},{"startTime":263.544,"endTime":268.554,"body":"What if, and we're so prepared for what"},{"startTime":263.544,"endTime":268.554,"body":"if, and it happens every once in a while."},{"startTime":268.554,"endTime":271.614,"body":"Every once in a while I'll have to go"},{"startTime":268.554,"endTime":271.614,"body":"find an email from 10 years ago, but"},{"startTime":271.614,"endTime":275.094,"body":"I've never had to find a transcript other"},{"startTime":271.614,"endTime":275.094,"body":"than if it's a contract negotiation."},{"startTime":275.094,"endTime":278.304,"body":"Then of course there's a meaningful"},{"startTime":275.094,"endTime":278.304,"body":"conversation, but how many of"},{"startTime":278.304,"endTime":279.354,"body":"our conversations are that?"},{"startTime":279.684,"endTime":280.284,"body":"So we."},{"startTime":280.659,"endTime":284.529,"body":"Store all of this data, and I think we"},{"startTime":280.659,"endTime":284.529,"body":"have to get through this era where we"},{"startTime":284.529,"endTime":287.589,"body":"think that just having data is meaningful."},{"startTime":287.589,"endTime":290.799,"body":"It's like people that buy libraries"},{"startTime":287.589,"endTime":290.799,"body":"by the foot, like they just have"},{"startTime":291.099,"endTime":293.679,"body":"tons of books behind them and it's"},{"startTime":291.099,"endTime":293.679,"body":"just the spine in the book, or like"},{"startTime":293.709,"endTime":295.299,"body":"just being near it makes me smarter."},{"startTime":295.299,"endTime":296.799,"body":"It's like osmosis doesn't work that way."},{"startTime":297.069,"endTime":297.759,"body":"That's like magic."},{"startTime":298.149,"endTime":302.319,"body":"So I do think you're bringing up something"},{"startTime":298.149,"endTime":302.319,"body":"really important, which is that we have to"},{"startTime":302.319,"endTime":308.069,"body":"start thinking about usefulness, which is,"},{"startTime":302.319,"endTime":308.069,"body":"now you can use an AI to help you organize"},{"startTime":308.069,"endTime":309.929,"body":"your data before you analyze your data."},{"startTime":309.929,"endTime":313.049,"body":"You can't go to that process,"},{"startTime":309.929,"endTime":313.049,"body":"but you still have to answer the"},{"startTime":313.049,"endTime":315.479,"body":"questions and say what the data"},{"startTime":313.049,"endTime":315.479,"body":"is and how you wanna organize it."},{"startTime":315.479,"endTime":319.259,"body":"So even if you're not using like Excel"},{"startTime":315.479,"endTime":319.259,"body":"language and you can use natural language"},{"startTime":319.259,"endTime":323.429,"body":"with ChatGPT BT to create spreadsheets,"},{"startTime":319.259,"endTime":323.429,"body":"you still have to know what the data"},{"startTime":323.429,"endTime":324.779,"body":"means and what you want from it."},{"startTime":325.049,"endTime":327.329,"body":"And I think this is one of the"},{"startTime":325.049,"endTime":327.329,"body":"biggest issues we have right now."},{"startTime":327.329,"endTime":329.069,"body":"When you have too much"},{"startTime":327.329,"endTime":329.069,"body":"data, it's hard to search."},{"startTime":329.069,"endTime":330.239,"body":"So you have a message library."},{"startTime":330.694,"endTime":332.464,"body":"You have to go which floor"},{"startTime":330.694,"endTime":332.464,"body":"of the library do I start on?"},{"startTime":332.524,"endTime":333.724,"body":"It gets really complicated."},{"startTime":334.624,"endTime":338.554,"body":"I find that this is the thing that"},{"startTime":334.624,"endTime":338.554,"body":"people find least interesting."},{"startTime":338.554,"endTime":339.394,"body":"What's the most important?"},{"startTime":339.394,"endTime":341.164,"body":"Which is how are you"},{"startTime":339.394,"endTime":341.164,"body":"gonna organize your data?"},{"startTime":341.164,"endTime":342.934,"body":"What are the categories"},{"startTime":341.164,"endTime":342.934,"body":"you're going to use?"},{"startTime":343.384,"endTime":344.584,"body":"So important."},{"startTime":344.644,"endTime":347.604,"body":"And every time I get a new computer,"},{"startTime":344.644,"endTime":347.604,"body":"I have to start off with these are"},{"startTime":347.604,"endTime":350.274,"body":"the different file folders, sub"},{"startTime":347.604,"endTime":350.274,"body":"folders in my downloads folder."},{"startTime":350.274,"endTime":353.304,"body":"And then I set up rules to have"},{"startTime":350.274,"endTime":353.304,"body":"videos to the videos folder"},{"startTime":353.309,"endTime":354.384,"body":"and PDFs to the PDF folder."},{"startTime":354.414,"endTime":356.424,"body":"'cause otherwise you"},{"startTime":354.414,"endTime":356.424,"body":"just have this massive."},{"startTime":356.839,"endTime":361.009,"body":"After two years, 10,000 files in"},{"startTime":356.839,"endTime":361.009,"body":"a single folder that are useless."},{"startTime":361.629,"endTime":363.549,"body":"Yeah, no, that, that's a great point."},{"startTime":363.549,"endTime":368.069,"body":"And in the world of data there and"},{"startTime":363.549,"endTime":368.069,"body":"management in general, when you're"},{"startTime":368.249,"endTime":372.979,"body":"doing, making data-driven decisions,"},{"startTime":368.249,"endTime":372.979,"body":"there is a a saying, which is what you"},{"startTime":372.979,"endTime":374.929,"body":"can't manage, what you don't measure."},{"startTime":375.094,"endTime":376.714,"body":"So you can't manage"},{"startTime":375.094,"endTime":376.714,"body":"what you don't measure."},{"startTime":376.714,"endTime":377.764,"body":"And that's very true."},{"startTime":377.974,"endTime":379.454,"body":"And that's, I see that all the time."},{"startTime":379.634,"endTime":382.454,"body":"You're not gonna understand your processes"},{"startTime":379.634,"endTime":382.454,"body":"unless you actually collect the data."},{"startTime":382.454,"endTime":385.424,"body":"You're not gonna know where things"},{"startTime":382.454,"endTime":385.424,"body":"are going unless you have the numbers."},{"startTime":385.634,"endTime":390.854,"body":"But there's another perspective there"},{"startTime":385.634,"endTime":390.854,"body":"if you switch it around, why bother"},{"startTime":391.094,"endTime":394.034,"body":"measuring what you don't intend to manage?"},{"startTime":394.524,"endTime":396.264,"body":"And the same concept could be applied."},{"startTime":398.814,"endTime":400.014,"body":"Why are all."},{"startTime":404.134,"endTime":409.054,"body":"What I find really exciting is"},{"startTime":404.134,"endTime":409.054,"body":"developing workflows that take"},{"startTime":409.054,"endTime":412.794,"body":"that information that's captured"},{"startTime":409.054,"endTime":412.794,"body":"by some kind of meeting ai."},{"startTime":412.799,"endTime":416.114,"body":"There's Otter read ai, there's plenty"},{"startTime":412.799,"endTime":416.114,"body":"of tools out there, there's native ones"},{"startTime":416.114,"endTime":419.834,"body":"within Google and teams and things like"},{"startTime":416.114,"endTime":419.834,"body":"that will transcribe it for you and"},{"startTime":419.834,"endTime":423.699,"body":"even give you summarized reports with"},{"startTime":419.834,"endTime":423.699,"body":"action items and sentiment analysis."},{"startTime":424.184,"endTime":425.864,"body":"But what's the next step?"},{"startTime":426.164,"endTime":430.214,"body":"So the next step is actually thinking"},{"startTime":426.164,"endTime":430.214,"body":"about a workflow that integrates AI"},{"startTime":430.214,"endTime":432.764,"body":"tools into something that has a purpose."},{"startTime":433.124,"endTime":438.764,"body":"So once that transcript is"},{"startTime":433.124,"endTime":438.764,"body":"generated, then maybe the synopsis is"},{"startTime":438.764,"endTime":444.054,"body":"automatically emailed to certain key"},{"startTime":438.764,"endTime":444.054,"body":"stakeholders, or it like creates or"},{"startTime":444.054,"endTime":445.914,"body":"suggests a future follow up meeting."},{"startTime":445.914,"endTime":450.114,"body":"Like something that triggers"},{"startTime":445.914,"endTime":450.114,"body":"action, not just it goes to archive"},{"startTime":450.144,"endTime":451.344,"body":"and you feel better because."},{"startTime":453.414,"endTime":457.644,"body":"Yeah, I think that we like to"},{"startTime":453.414,"endTime":457.644,"body":"skip the planning phase, so we"},{"startTime":457.644,"endTime":458.694,"body":"go which data do you wanna keep?"},{"startTime":458.694,"endTime":460.644,"body":"Let's just keep everything"},{"startTime":458.694,"endTime":460.644,"body":"and we'll figure out later."},{"startTime":461.034,"endTime":461.124,"body":"Yeah."},{"startTime":461.124,"endTime":464.514,"body":"And I see a lot of businesses"},{"startTime":461.124,"endTime":464.514,"body":"do this in a lot of areas and."},{"startTime":465.249,"endTime":466.689,"body":"It's leads different failure."},{"startTime":466.689,"endTime":467.859,"body":"It's like I see people do this."},{"startTime":467.859,"endTime":470.409,"body":"They build a TikTok"},{"startTime":467.859,"endTime":470.409,"body":"following of 500,000 people."},{"startTime":470.409,"endTime":474.519,"body":"They make no money because the audience is"},{"startTime":470.409,"endTime":474.519,"body":"broad and it's a non monetizable audience."},{"startTime":474.519,"endTime":476.169,"body":"They didn't do the planning phase first."},{"startTime":476.169,"endTime":477.999,"body":"They go, why don't you get followers and"},{"startTime":476.169,"endTime":477.999,"body":"they'll figure out how to make money?"},{"startTime":478.419,"endTime":481.539,"body":"And then you find out, no, you"},{"startTime":478.419,"endTime":481.539,"body":"have to do what you're gonna do"},{"startTime":481.539,"endTime":484.029,"body":"with it or what type of audience"},{"startTime":481.539,"endTime":484.029,"body":"you want, and who's your customer."},{"startTime":484.599,"endTime":486.849,"body":"Otherwise you're gonna waste so much time."},{"startTime":487.659,"endTime":489.279,"body":"With a broad audience."},{"startTime":489.279,"endTime":491.169,"body":"And when your audience has nothing in"},{"startTime":489.279,"endTime":491.169,"body":"common with each other, then no one"},{"startTime":491.169,"endTime":494.709,"body":"wants to advertise with you because"},{"startTime":491.169,"endTime":494.709,"body":"you don't have a specific audience."},{"startTime":495.099,"endTime":498.759,"body":"And this is what I see happening a lot,"},{"startTime":495.099,"endTime":498.759,"body":"which is we go now that we have AI and"},{"startTime":498.759,"endTime":500.019,"body":"automation, we can store everything."},{"startTime":500.019,"endTime":501.189,"body":"We'll just figure out"},{"startTime":500.019,"endTime":501.189,"body":"what to do with it later."},{"startTime":501.729,"endTime":504.909,"body":"And the problem is it"},{"startTime":501.729,"endTime":504.909,"body":"takes so much longer."},{"startTime":504.909,"endTime":507.449,"body":"One of the biggest issues I deal"},{"startTime":504.909,"endTime":507.449,"body":"with is clients will ask me to"},{"startTime":507.449,"endTime":509.099,"body":"accelerate a non-existent process."},{"startTime":509.489,"endTime":512.999,"body":"So with AI, I can take a process you"},{"startTime":509.489,"endTime":512.999,"body":"have and make it faster, but they'll"},{"startTime":512.999,"endTime":514.229,"body":"say, we don't have a process yet."},{"startTime":514.829,"endTime":516.739,"body":"So I go, all I'm gonna do is crash faster."},{"startTime":517.099,"endTime":519.469,"body":"It's like I'm missing that critical"},{"startTime":517.099,"endTime":519.469,"body":"component, like accelerating"},{"startTime":519.469,"endTime":520.309,"body":"something doesn't exist."},{"startTime":520.549,"endTime":525.079,"body":"It's two different phases, but"},{"startTime":520.549,"endTime":525.079,"body":"we often skip the process design."},{"startTime":525.079,"endTime":528.859,"body":"I say it's better to design"},{"startTime":525.079,"endTime":528.859,"body":"a process manually or in your"},{"startTime":528.859,"endTime":531.409,"body":"life, and then move it into the"},{"startTime":528.859,"endTime":531.409,"body":"computer and then move it into ai."},{"startTime":531.409,"endTime":533.749,"body":"Go through three phases, then"},{"startTime":531.409,"endTime":533.749,"body":"you're gonna do a real success."},{"startTime":533.749,"endTime":537.049,"body":"But people, unfortunately, the"},{"startTime":533.749,"endTime":537.049,"body":"hype of AI is so big they go, no,"},{"startTime":537.049,"endTime":539.959,"body":"I'll just push the enhance button"},{"startTime":537.049,"endTime":539.959,"body":"and it will do the thing I want."},{"startTime":539.959,"endTime":540.799,"body":"And it's actually, there's."},{"startTime":541.489,"endTime":542.689,"body":"AI is not quite there yet."},{"startTime":542.719,"endTime":546.319,"body":"You still have to know what you"},{"startTime":542.719,"endTime":546.319,"body":"want and I wonder how often deal"},{"startTime":546.319,"endTime":549.039,"body":"with this where people say I just"},{"startTime":546.319,"endTime":549.039,"body":"gimme the data, and you go what?"},{"startTime":549.189,"endTime":550.929,"body":"Show me an example of the correct output."},{"startTime":550.929,"endTime":551.859,"body":"And they go, I don't have one."},{"startTime":552.249,"endTime":554.709,"body":"Like anytime someone says I, I'll know it."},{"startTime":554.709,"endTime":555.849,"body":"When I see it, I know."},{"startTime":555.909,"endTime":556.509,"body":"I go, great."},{"startTime":556.659,"endTime":557.799,"body":"It's gonna cost you three times as much."},{"startTime":557.799,"endTime":561.459,"body":"It's gonna take three times as long"},{"startTime":557.799,"endTime":561.459,"body":"because I have to guess and keep"},{"startTime":561.459,"endTime":565.399,"body":"guessing until I, get lucky and create"},{"startTime":561.459,"endTime":565.399,"body":"the output that you were looking"},{"startTime":565.399,"endTime":568.219,"body":"for from the beginning, but that"},{"startTime":565.399,"endTime":568.219,"body":"you will know it when you see it."},{"startTime":568.954,"endTime":573.454,"body":"Yeah, I literally dealt with"},{"startTime":568.954,"endTime":573.454,"body":"that exact situation yesterday."},{"startTime":573.824,"endTime":574.844,"body":"It's part of my role."},{"startTime":574.844,"endTime":579.734,"body":"I help with internal tool development,"},{"startTime":574.844,"endTime":579.734,"body":"and a lot of that has to do with moving,"},{"startTime":579.734,"endTime":582.204,"body":"migrating, analyzing, interpreting data."},{"startTime":582.474,"endTime":586.314,"body":"And so we're in undergoing"},{"startTime":582.474,"endTime":586.314,"body":"a migration from one CRM to."},{"startTime":588.294,"endTime":592.494,"body":"Essentially, I was asked the"},{"startTime":588.294,"endTime":592.494,"body":"question, can you scrape all the data?"},{"startTime":592.494,"endTime":596.109,"body":"Can you export and take all the"},{"startTime":592.494,"endTime":596.109,"body":"data out of one and get it ready"},{"startTime":596.109,"endTime":597.009,"body":"so that it can go to the next one?"},{"startTime":597.009,"endTime":601.209,"body":"I said, yes, but I need to know what"},{"startTime":597.009,"endTime":601.209,"body":"the proper import template looks like."},{"startTime":601.299,"endTime":604.029,"body":"I need to know what are"},{"startTime":601.299,"endTime":604.029,"body":"the fields that we need."},{"startTime":604.209,"endTime":606.249,"body":"I need to know what are"},{"startTime":604.209,"endTime":606.249,"body":"those processing steps."},{"startTime":606.804,"endTime":609.084,"body":"Otherwise, yes, I can"},{"startTime":606.804,"endTime":609.084,"body":"just grab everything."},{"startTime":609.384,"endTime":613.514,"body":"But it gets really complex once you get"},{"startTime":609.384,"endTime":613.514,"body":"into the multiple dimensions of data,"},{"startTime":613.694,"endTime":615.614,"body":"because you could have data over time."},{"startTime":615.614,"endTime":618.134,"body":"You could have data drilled"},{"startTime":615.614,"endTime":618.134,"body":"down by by certain criteria"},{"startTime":618.294,"endTime":620.064,"body":"personnel department, et cetera."},{"startTime":620.234,"endTime":621.794,"body":"I need to know where this is going."},{"startTime":621.794,"endTime":626.084,"body":"I need to know the intended output, and"},{"startTime":621.794,"endTime":626.084,"body":"then I can fill in the gap in between."},{"startTime":626.084,"endTime":629.024,"body":"So I often tell clients, show"},{"startTime":626.084,"endTime":629.024,"body":"me where you know what you"},{"startTime":629.024,"endTime":631.334,"body":"have, and show me what you want."},{"startTime":631.799,"endTime":636.109,"body":"And I can, figure out the magic in the"},{"startTime":631.799,"endTime":636.109,"body":"middle of the Excel voodoo get there."},{"startTime":636.109,"endTime":636.889,"body":"And it's a journey."},{"startTime":636.889,"endTime":637.494,"body":"Sometimes clients."},{"startTime":641.464,"endTime":645.784,"body":"The most successful projects that I've"},{"startTime":641.464,"endTime":645.784,"body":"actually worked on, and the most happy"},{"startTime":645.784,"endTime":651.124,"body":"clients are the ones that have a process"},{"startTime":645.784,"endTime":651.124,"body":"already that they're just doing manually."},{"startTime":651.304,"endTime":652.894,"body":"They're doing it very tediously."},{"startTime":653.014,"endTime":655.564,"body":"They know what the, why they're"},{"startTime":653.014,"endTime":655.564,"body":"doing it, and they know that there's"},{"startTime":655.564,"endTime":658.204,"body":"value and what they're doing, but"},{"startTime":655.564,"endTime":658.204,"body":"they also know that they could be"},{"startTime":658.204,"endTime":659.554,"body":"doing it better and way faster."},{"startTime":659.644,"endTime":663.784,"body":"And then I come in and say, ah, okay,"},{"startTime":659.644,"endTime":663.784,"body":"so this is what a human is doing."},{"startTime":663.784,"endTime":664.774,"body":"You're doing this and this."},{"startTime":665.224,"endTime":666.184,"body":"Now I get it."},{"startTime":666.519,"endTime":669.549,"body":"What if I told you that I can take"},{"startTime":666.519,"endTime":669.549,"body":"that hour and a half long process"},{"startTime":669.789,"endTime":673.419,"body":"and turn it into one button that"},{"startTime":669.789,"endTime":673.419,"body":"when you click, it does everything"},{"startTime":673.419,"endTime":676.689,"body":"for you and it's just oh my God, I"},{"startTime":673.419,"endTime":676.689,"body":"didn't even realize that was possible."},{"startTime":676.869,"endTime":679.299,"body":"But it's so much more exciting"},{"startTime":676.869,"endTime":679.299,"body":"because what you're doing is"},{"startTime":679.509,"endTime":682.749,"body":"you're accelerating something that"},{"startTime":679.509,"endTime":682.749,"body":"they already know works for their"},{"startTime":682.749,"endTime":684.549,"body":"business and has an intended purpose."},{"startTime":685.779,"endTime":685.929,"body":"Yeah."},{"startTime":685.929,"endTime":687.369,"body":"This is so"},{"startTime":687.369,"endTime":687.789,"body":"important."},{"startTime":687.789,"endTime":690.129,"body":"It's such a step that people"},{"startTime":687.789,"endTime":690.129,"body":"are skipping an AI right now,"},{"startTime":690.129,"endTime":693.459,"body":"which is that if I don't have."},{"startTime":694.654,"endTime":696.724,"body":"Raw input and ideal output."},{"startTime":696.754,"endTime":699.364,"body":"I can't solve for the middle of"},{"startTime":696.754,"endTime":699.364,"body":"the equation, which is the formula"},{"startTime":699.364,"endTime":701.044,"body":"or the process or the AI element."},{"startTime":701.444,"endTime":703.244,"body":"My favorite thing is when someone"},{"startTime":701.444,"endTime":703.244,"body":"will come in and go, yeah, I have"},{"startTime":703.244,"endTime":704.504,"body":"a really complicated process."},{"startTime":704.504,"endTime":705.884,"body":"I have it completely codified."},{"startTime":705.884,"endTime":706.604,"body":"Here's all the steps."},{"startTime":706.604,"endTime":707.414,"body":"Everything's written down."},{"startTime":707.654,"endTime":710.774,"body":"Sorry for making your life so hard,"},{"startTime":707.654,"endTime":710.774,"body":"I'm make no, you're a dream client"},{"startTime":710.774,"endTime":712.634,"body":"because you know what you want."},{"startTime":712.874,"endTime":715.004,"body":"It's so much harder because."},{"startTime":716.129,"endTime":717.569,"body":"If you don't really know what you want."},{"startTime":717.709,"endTime":720.679,"body":"And this is why a lot of other people"},{"startTime":717.709,"endTime":720.679,"body":"that are in service industries,"},{"startTime":720.679,"endTime":723.889,"body":"like logo designers are always mad"},{"startTime":720.679,"endTime":723.889,"body":"'cause they go just make it kinetic."},{"startTime":723.889,"endTime":724.849,"body":"And you're like, what does that mean?"},{"startTime":724.849,"endTime":726.409,"body":"Like exciting but not too exciting."},{"startTime":726.799,"endTime":730.999,"body":"And it's like futuristic but not too"},{"startTime":726.799,"endTime":730.999,"body":"futuristic and use all these really cool"},{"startTime":730.999,"endTime":732.769,"body":"words that don't, aren't visual words."},{"startTime":733.009,"endTime":734.179,"body":"And it's really challenging."},{"startTime":734.179,"endTime":735.679,"body":"What they're really saying"},{"startTime":734.179,"endTime":735.679,"body":"is just keep making logos."},{"startTime":735.679,"endTime":736.879,"body":"And when you make what"},{"startTime":735.679,"endTime":736.879,"body":"I like, I'll tell you."},{"startTime":737.449,"endTime":741.019,"body":"And that's why that's an area, like"},{"startTime":737.449,"endTime":741.019,"body":"every logo designer deals with that."},{"startTime":741.019,"endTime":743.989,"body":"That's why ai, that's why it's"},{"startTime":741.019,"endTime":743.989,"body":"really good to prototype with ai."},{"startTime":744.379,"endTime":747.529,"body":"So then you can go, okay, here's"},{"startTime":744.379,"endTime":747.529,"body":"a rough idea of what I like and"},{"startTime":747.529,"endTime":751.369,"body":"that's so much easier because you"},{"startTime":747.529,"endTime":751.369,"body":"have a sense of what you want."},{"startTime":751.369,"endTime":755.149,"body":"But this is something that's really"},{"startTime":751.369,"endTime":755.149,"body":"common, which is that because people"},{"startTime":755.149,"endTime":756.439,"body":"don't know what their problem is."},{"startTime":756.439,"endTime":760.189,"body":"Like most people who come to me, they"},{"startTime":756.439,"endTime":760.189,"body":"think it's an AI problem, but it's an"},{"startTime":760.189,"endTime":761.959,"body":"automation problem or a systems problem."},{"startTime":762.199,"endTime":763.809,"body":"10% of the time it's ai."},{"startTime":765.549,"endTime":767.919,"body":"Rarely do I get to stretch my AI muscles."},{"startTime":768.279,"endTime":771.699,"body":"'cause most of the time they just"},{"startTime":768.279,"endTime":771.699,"body":"have never dealt with an automation."},{"startTime":771.699,"endTime":774.339,"body":"It's almost always the data's"},{"startTime":771.699,"endTime":774.339,"body":"here, we need to get it there."},{"startTime":774.389,"endTime":776.339,"body":"And what you brought up is really"},{"startTime":774.389,"endTime":776.339,"body":"important that if you don't"},{"startTime":776.339,"endTime":777.689,"body":"know which data is meaningful."},{"startTime":777.689,"endTime":778.709,"body":"So I worked on a private resource."},{"startTime":778.709,"endTime":779.759,"body":"Someone goes, I need metrics."},{"startTime":779.759,"endTime":780.389,"body":"I go, which ones?"},{"startTime":780.389,"endTime":781.139,"body":"He goes, all of them."},{"startTime":781.919,"endTime":784.119,"body":"And I was like, metrics isn't a mass now."},{"startTime":784.509,"endTime":785.559,"body":"There are so many things."},{"startTime":785.559,"endTime":788.939,"body":"I had this, redirect, like a link"},{"startTime":785.559,"endTime":788.939,"body":"redirect on my website for a long"},{"startTime":788.939,"endTime":790.529,"body":"time, like I can make short links."},{"startTime":790.589,"endTime":793.559,"body":"So you go to serve master.com/x"},{"startTime":790.589,"endTime":793.559,"body":"and serve master.com/y"},{"startTime":793.559,"endTime":794.519,"body":"instead of a really long link."},{"startTime":795.059,"endTime":797.249,"body":"And I was, my website was getting"},{"startTime":795.059,"endTime":797.249,"body":"slower and sore and I found out"},{"startTime":797.249,"endTime":798.394,"body":"that this plugin was logging."},{"startTime":799.484,"endTime":802.694,"body":"Like 50 columns of data every"},{"startTime":799.484,"endTime":802.694,"body":"time someone clicked a link."},{"startTime":802.694,"endTime":805.904,"body":"Like what browser they were using,"},{"startTime":802.694,"endTime":805.904,"body":"what time it was, what's their time"},{"startTime":805.904,"endTime":807.764,"body":"zone what was their IP address?"},{"startTime":807.764,"endTime":810.074,"body":"Like, all this information that"},{"startTime":807.764,"endTime":810.074,"body":"was like, what are you doing?"},{"startTime":810.434,"endTime":813.314,"body":"And hundreds of thousands"},{"startTime":810.434,"endTime":813.314,"body":"of rows of meaningless data."},{"startTime":813.764,"endTime":815.684,"body":"And I was like, why is"},{"startTime":813.764,"endTime":815.684,"body":"this even an option?"},{"startTime":816.524,"endTime":818.414,"body":"What person wants to know the IP address."},{"startTime":818.414,"endTime":821.084,"body":"If everyone's ever clicked a link on"},{"startTime":818.414,"endTime":821.084,"body":"their website, like I have no idea"},{"startTime":821.084,"endTime":824.534,"body":"why the data would be meaningful"},{"startTime":821.084,"endTime":824.534,"body":"and I didn't notice it for years."},{"startTime":824.564,"endTime":827.414,"body":"'cause it takes a long time to get so much"},{"startTime":824.564,"endTime":827.414,"body":"data that starts crashing your website."},{"startTime":827.894,"endTime":830.424,"body":"And they were like, you have"},{"startTime":827.894,"endTime":830.424,"body":"one table that's 20 gigabytes."},{"startTime":830.424,"endTime":830.964,"body":"I was like, what?"},{"startTime":831.024,"endTime":832.314,"body":"I have 400 blog posts."},{"startTime":832.734,"endTime":836.214,"body":"And so 90% of the website was"},{"startTime":832.734,"endTime":836.214,"body":"this one table, like 90% of"},{"startTime":836.214,"endTime":837.174,"body":"the data I was paying for."},{"startTime":837.654,"endTime":842.394,"body":"And we have this other thing that's"},{"startTime":837.654,"endTime":842.394,"body":"missing I kind of wanna bring"},{"startTime":842.394,"endTime":843.474,"body":"up with you, which is that we."},{"startTime":844.824,"endTime":847.884,"body":"We design a process, we set an"},{"startTime":844.824,"endTime":847.884,"body":"automation, and people often don't check."},{"startTime":847.884,"endTime":851.484,"body":"It's like they set up a system to create"},{"startTime":847.884,"endTime":851.484,"body":"backups and they never test to see if it"},{"startTime":851.484,"endTime":854.694,"body":"will actually, you can actually reverse"},{"startTime":851.484,"endTime":854.694,"body":"engineer, turn a backup into a live system"},{"startTime":854.694,"endTime":856.884,"body":"until after you've had an emergency."},{"startTime":857.334,"endTime":859.474,"body":"And like I'm a super parent person."},{"startTime":859.474,"endTime":863.224,"body":"I generate three backups at my websites"},{"startTime":859.474,"endTime":863.224,"body":"at least once a week on three different"},{"startTime":863.224,"endTime":864.604,"body":"tools, on three different platforms."},{"startTime":865.004,"endTime":866.784,"body":"So one of them will hopefully work, right?"},{"startTime":866.784,"endTime":869.814,"body":"So it's like the host does one,"},{"startTime":866.784,"endTime":869.814,"body":"have a third party tool to have"},{"startTime":869.814,"endTime":870.894,"body":"one built into the software."},{"startTime":870.894,"endTime":873.824,"body":"So it's you just, we"},{"startTime":870.894,"endTime":873.824,"body":"have this tendency in it."},{"startTime":873.824,"endTime":875.894,"body":"I dunno if this is a Western"},{"startTime":873.824,"endTime":875.894,"body":"thing only, but where we."},{"startTime":876.449,"endTime":878.579,"body":"Have a plan for an emergency,"},{"startTime":876.449,"endTime":878.579,"body":"but we never check to see if"},{"startTime":878.579,"endTime":880.079,"body":"the fire escapee actually works."},{"startTime":880.179,"endTime":880.989,"body":"Until it's too late."},{"startTime":881.319,"endTime":884.679,"body":"And how do you deal with"},{"startTime":881.319,"endTime":884.679,"body":"like systems in that place?"},{"startTime":884.679,"endTime":887.529,"body":"Like where there's a check element okay,"},{"startTime":884.679,"endTime":887.529,"body":"we're storing the data here, we have this"},{"startTime":887.529,"endTime":888.999,"body":"process, let's check if it's working."},{"startTime":889.599,"endTime":891.039,"body":"How do you handle that"},{"startTime":889.599,"endTime":891.039,"body":"part of the process?"},{"startTime":891.649,"endTime":891.889,"body":"Yeah."},{"startTime":891.919,"endTime":895.429,"body":"So when I'm, let's say as part of the"},{"startTime":891.919,"endTime":895.429,"body":"development process, when I'm building an"},{"startTime":895.429,"endTime":901.469,"body":"internal tool I often tell my colleagues"},{"startTime":895.429,"endTime":901.469,"body":"like, I want you to try to break this."},{"startTime":901.469,"endTime":904.089,"body":"Often they'll come to me and"},{"startTime":901.469,"endTime":904.089,"body":"say oh, I think I'm so sorry."},{"startTime":904.089,"endTime":906.069,"body":"I think I may have broken"},{"startTime":904.089,"endTime":906.069,"body":"your spreadsheet, or I think"},{"startTime":906.069,"endTime":907.219,"body":"I like, found something wrong."},{"startTime":907.219,"endTime":908.599,"body":"It's no, don't apologize."},{"startTime":909.939,"endTime":914.669,"body":"What I want you to try to break this"},{"startTime":909.939,"endTime":914.669,"body":"thing because don't worry, I already"},{"startTime":914.669,"endTime":916.409,"body":"have a backup and a backup of a backup."},{"startTime":916.409,"endTime":920.849,"body":"So what I sent you is one"},{"startTime":916.409,"endTime":920.849,"body":"instance of this tool, like you"},{"startTime":920.849,"endTime":922.949,"body":"can't actually break the system."},{"startTime":922.979,"endTime":923.849,"body":"You can only."},{"startTime":924.264,"endTime":928.524,"body":"Break that instance, that like copy"},{"startTime":924.264,"endTime":928.524,"body":"that you have because right now,"},{"startTime":928.524,"endTime":932.794,"body":"before we even consider building"},{"startTime":928.524,"endTime":932.794,"body":"this out into a higher level whether"},{"startTime":932.794,"endTime":936.664,"body":"it be a power app or something like"},{"startTime":932.794,"endTime":936.664,"body":"built into a front end web app."},{"startTime":938.124,"endTime":940.314,"body":"A lot of the stuff that I"},{"startTime":938.124,"endTime":940.314,"body":"do is essentially an MVP"},{"startTime":940.584,"endTime":941.634,"body":"for something down the line."},{"startTime":941.724,"endTime":945.934,"body":"So we have a iterative process"},{"startTime":941.724,"endTime":945.934,"body":"where people will, say, Hey, this"},{"startTime":945.934,"endTime":947.554,"body":"is a very inefficient process."},{"startTime":947.744,"endTime":949.874,"body":"Can we find a tool that will fix this?"},{"startTime":949.874,"endTime":950.534,"body":"Sure, no problem."},{"startTime":950.864,"endTime":951.764,"body":"Build in Excel."},{"startTime":952.224,"endTime":954.234,"body":"And then that'll be the MVP product."},{"startTime":954.564,"endTime":955.524,"body":"And let's test it."},{"startTime":955.524,"endTime":955.974,"body":"Let's break it."},{"startTime":955.974,"endTime":957.294,"body":"Let's see what we like,"},{"startTime":955.974,"endTime":957.294,"body":"what we don't like."},{"startTime":957.294,"endTime":959.754,"body":"Let's see what else we"},{"startTime":957.294,"endTime":959.754,"body":"need to add to this thing."},{"startTime":959.994,"endTime":962.994,"body":"And then in the future, we can consider,"},{"startTime":959.994,"endTime":962.994,"body":"all right, maybe this needs to be"},{"startTime":963.084,"endTime":965.244,"body":"added into our actual software bundle."},{"startTime":965.684,"endTime":970.004,"body":"But when we do that, I make copies"},{"startTime":965.684,"endTime":970.004,"body":"and I basically plan for failure."},{"startTime":970.064,"endTime":973.604,"body":"I assume that I'm not gonna"},{"startTime":970.064,"endTime":973.604,"body":"get it perfect the first time."},{"startTime":973.634,"endTime":974.564,"body":"I assume that."},{"startTime":980.254,"endTime":981.004,"body":"Macros."},{"startTime":981.164,"endTime":981.704,"body":"You're human."},{"startTime":981.704,"endTime":983.354,"body":"You're going to miss something."},{"startTime":983.654,"endTime":987.224,"body":"And so I always go through that testing"},{"startTime":983.654,"endTime":987.224,"body":"phase and I release it into the wild."},{"startTime":987.224,"endTime":990.254,"body":"Say, go ahead, please try to"},{"startTime":987.224,"endTime":990.254,"body":"break it, because I wanna find all"},{"startTime":990.254,"endTime":991.574,"body":"those areas where it's gonna fail."},{"startTime":991.664,"endTime":995.654,"body":"I wanna know like where things"},{"startTime":991.664,"endTime":995.654,"body":"are going to not work as intended."},{"startTime":995.864,"endTime":998.654,"body":"And if you just plan for that"},{"startTime":995.864,"endTime":998.654,"body":"and assume it's gonna happen."},{"startTime":999.109,"endTime":1000.339,"body":"You're not gonna get caught off guard."},{"startTime":1000.489,"endTime":1003.159,"body":"You're gonna find way more"},{"startTime":1000.489,"endTime":1003.159,"body":"bugs earlier in the process."},{"startTime":1003.429,"endTime":1006.399,"body":"And then the final product when you get"},{"startTime":1003.429,"endTime":1006.399,"body":"to it, whether it be like a month or"},{"startTime":1006.399,"endTime":1010.549,"body":"two down the road is gonna be way better"},{"startTime":1006.399,"endTime":1010.549,"body":"than if you assume it's good to go."},{"startTime":1010.639,"endTime":1011.449,"body":"Let's hope it works."},{"startTime":1011.449,"endTime":1011.869,"body":"Here we go."},{"startTime":1014.209,"endTime":1016.719,"body":"Yeah, that's really, I. Critical."},{"startTime":1016.869,"endTime":1019.959,"body":"One thing that's happening a lot now"},{"startTime":1016.869,"endTime":1019.959,"body":"in the AI space is that every idea is"},{"startTime":1019.959,"endTime":1024.819,"body":"getting funded and there's a super high"},{"startTime":1019.959,"endTime":1024.819,"body":"failure rate for AI businesses, of course,"},{"startTime":1024.819,"endTime":1026.079,"body":"because it's the hottest new thing."},{"startTime":1026.079,"endTime":1029.379,"body":"And there's this step that"},{"startTime":1026.079,"endTime":1029.379,"body":"everyone skips, which is the"},{"startTime":1030.399,"endTime":1031.719,"body":"what problem does it solve step."},{"startTime":1032.439,"endTime":1034.929,"body":"And as someone who's analytic"},{"startTime":1032.439,"endTime":1034.929,"body":"and comes from an annual mindset,"},{"startTime":1034.929,"endTime":1035.799,"body":"this is really important to me."},{"startTime":1035.799,"endTime":1039.459,"body":"And every time I build a tool,"},{"startTime":1035.799,"endTime":1039.459,"body":"it's to accelerate a process that"},{"startTime":1039.459,"endTime":1041.319,"body":"exists or to solve a problem."},{"startTime":1041.979,"endTime":1045.219,"body":"But we see a lot of AI companies"},{"startTime":1041.979,"endTime":1045.219,"body":"building stuff that's really cool."},{"startTime":1046.794,"endTime":1051.134,"body":"And it's that's awesome, but you're"},{"startTime":1046.794,"endTime":1051.134,"body":"gonna go outta business because Cool."},{"startTime":1051.374,"endTime":1053.464,"body":"Especially yeah, when you have a"},{"startTime":1051.374,"endTime":1053.464,"body":"ton of money, when you're come,"},{"startTime":1053.794,"endTime":1055.234,"body":"it's the heydays or the salad days."},{"startTime":1055.234,"endTime":1057.094,"body":"You have tons of money, you'll"},{"startTime":1055.234,"endTime":1057.094,"body":"buy all these tools, but then you"},{"startTime":1057.094,"endTime":1058.174,"body":"go, this isn't doing anything."},{"startTime":1059.074,"endTime":1060.424,"body":"This isn't boosting our revenue."},{"startTime":1060.424,"endTime":1061.684,"body":"This isn't making a difference."},{"startTime":1061.834,"endTime":1063.094,"body":"That's the first thing that gets cut."},{"startTime":1063.484,"endTime":1066.574,"body":"So the cool tools might last for a"},{"startTime":1063.484,"endTime":1066.574,"body":"couple of years, but you have to."},{"startTime":1067.189,"endTime":1069.619,"body":"Really focus on these"},{"startTime":1067.189,"endTime":1069.619,"body":"two critical components."},{"startTime":1069.619,"endTime":1072.409,"body":"I think that's what's really interests"},{"startTime":1069.619,"endTime":1072.409,"body":"you about the way you build, is that it's"},{"startTime":1072.409,"endTime":1076.459,"body":"either accelerating existing process,"},{"startTime":1072.409,"endTime":1076.459,"body":"it has a purpose that we already know"},{"startTime":1076.459,"endTime":1078.529,"body":"is there, or it's solving a problem."},{"startTime":1078.529,"endTime":1080.749,"body":"So it's moving away from a bad thing"},{"startTime":1078.529,"endTime":1080.749,"body":"and moving towards a good thing."},{"startTime":1081.229,"endTime":1084.489,"body":"What I see a lot of conversations"},{"startTime":1081.229,"endTime":1084.489,"body":"I have is everyone wants"},{"startTime":1084.489,"endTime":1086.079,"body":"to solve the wrong problem."},{"startTime":1086.079,"endTime":1088.119,"body":"Everyone wants an AI to"},{"startTime":1086.079,"endTime":1088.119,"body":"handle on their social media."},{"startTime":1088.179,"endTime":1088.989,"body":"I go, oh, great."},{"startTime":1089.739,"endTime":1090.129,"body":"How many?"},{"startTime":1090.369,"endTime":1090.669,"body":"What?"},{"startTime":1090.669,"endTime":1091.539,"body":"How would you feel?"},{"startTime":1092.154,"endTime":1095.004,"body":"If you start talking to someone on"},{"startTime":1092.154,"endTime":1095.004,"body":"social media, you realize it was a lot."},{"startTime":1095.394,"endTime":1097.434,"body":"Would you buy from that company"},{"startTime":1095.394,"endTime":1097.434,"body":"ever again or is it over?"},{"startTime":1098.244,"endTime":1098.484,"body":"Yeah."},{"startTime":1098.484,"endTime":1102.594,"body":"And I say, or they wanna do AI phone calls"},{"startTime":1098.484,"endTime":1102.594,"body":"or they wanna do, it's always things that"},{"startTime":1102.594,"endTime":1103.794,"body":"are like super boring and say, oh really?"},{"startTime":1103.824,"endTime":1106.794,"body":"How often from social media do"},{"startTime":1103.824,"endTime":1106.794,"body":"your customers know that things"},{"startTime":1106.794,"endTime":1109.284,"body":"that are important to help"},{"startTime":1106.794,"endTime":1109.284,"body":"you plan the future product?"},{"startTime":1109.284,"endTime":1111.804,"body":"So you wanna, you're losing that"},{"startTime":1109.284,"endTime":1111.804,"body":"channel where people let you"},{"startTime":1111.804,"endTime":1112.944,"body":"know, Hey, something's broken."},{"startTime":1113.709,"endTime":1115.209,"body":"Something, your website's not functioning."},{"startTime":1115.239,"endTime":1116.079,"body":"It happens to everyone."},{"startTime":1116.079,"endTime":1120.549,"body":"Every a link breaks or there's"},{"startTime":1116.079,"endTime":1120.549,"body":"some PHP update, something breaks."},{"startTime":1121.029,"endTime":1124.839,"body":"Sometimes your customers become the"},{"startTime":1121.029,"endTime":1124.839,"body":"QA person that finds it because you've"},{"startTime":1124.839,"endTime":1127.659,"body":"tested it, and then an update or a"},{"startTime":1124.839,"endTime":1127.659,"body":"WordPress plug or something breaks it."},{"startTime":1128.109,"endTime":1131.019,"body":"If you remove the ability for your"},{"startTime":1128.109,"endTime":1131.019,"body":"customers to communicate you through a"},{"startTime":1131.019,"endTime":1135.609,"body":"channel, the more channels you remove, the"},{"startTime":1131.019,"endTime":1135.609,"body":"more likely you are to have a fatal error"},{"startTime":1135.609,"endTime":1137.139,"body":"and not catch it until it's too late."},{"startTime":1137.619,"endTime":1141.579,"body":"So I always worry that people, a lot of"},{"startTime":1137.619,"endTime":1141.579,"body":"companies try to like trying to solve."},{"startTime":1142.719,"endTime":1143.859,"body":"Like human communication."},{"startTime":1143.859,"endTime":1146.199,"body":"Oh, the one thing I order a"},{"startTime":1143.859,"endTime":1146.199,"body":"roof is talking to my customers."},{"startTime":1146.919,"endTime":1149.469,"body":"And I'm like, isn't that literally"},{"startTime":1146.919,"endTime":1149.469,"body":"the most, that's the most"},{"startTime":1149.469,"endTime":1150.519,"body":"important part of your business?"},{"startTime":1150.519,"endTime":1153.784,"body":"And it's there's this micro creon book"},{"startTime":1150.519,"endTime":1153.784,"body":"airframe, and it's like you never,"},{"startTime":1153.814,"endTime":1157.234,"body":"even if you export the wings, you"},{"startTime":1153.814,"endTime":1157.234,"body":"never let a leather company build the"},{"startTime":1157.234,"endTime":1160.054,"body":"middle of the plane, because that's"},{"startTime":1157.234,"endTime":1160.054,"body":"the key component of your business."},{"startTime":1160.394,"endTime":1163.954,"body":"You build airplanes and it's the same"},{"startTime":1160.394,"endTime":1163.954,"body":"thing as if you get sale, if you output"},{"startTime":1164.284,"endTime":1167.674,"body":"out, send sales to one an AI and have"},{"startTime":1164.284,"endTime":1167.674,"body":"another AI building your software,"},{"startTime":1167.674,"endTime":1169.114,"body":"you don't have a company anymore."},{"startTime":1170.014,"endTime":1173.134,"body":"Once they figure out they don't"},{"startTime":1170.014,"endTime":1173.134,"body":"need you and you're giving"},{"startTime":1173.134,"endTime":1174.124,"body":"up the most important thing."},{"startTime":1174.124,"endTime":1175.434,"body":"So yeah, I can have an ai."},{"startTime":1175.434,"endTime":1177.954,"body":"I guess sometimes people think"},{"startTime":1175.434,"endTime":1177.954,"body":"that's what this podcast is."},{"startTime":1177.954,"endTime":1180.234,"body":"They go, oh, it's an"},{"startTime":1177.954,"endTime":1180.234,"body":"artificial intelligence host."},{"startTime":1180.234,"endTime":1181.104,"body":"No, I'm a person."},{"startTime":1181.104,"endTime":1183.354,"body":"It's the topic, not the mechanism."},{"startTime":1183.924,"endTime":1184.224,"body":"Yeah."},{"startTime":1184.224,"endTime":1185.244,"body":"But someone asked me that."},{"startTime":1185.244,"endTime":1186.624,"body":"I go, oh, that's a really"},{"startTime":1185.244,"endTime":1186.624,"body":"interesting question."},{"startTime":1186.624,"endTime":1188.064,"body":"'cause they read, you"},{"startTime":1186.624,"endTime":1188.064,"body":"read a word differently."},{"startTime":1188.274,"endTime":1188.994,"body":"Oh, that's insane."},{"startTime":1188.994,"endTime":1190.374,"body":"Who would, nobody would watch it."},{"startTime":1190.899,"endTime":1193.329,"body":"There's a lot of tools now"},{"startTime":1190.899,"endTime":1193.329,"body":"that will generate AI podcasts."},{"startTime":1193.329,"endTime":1195.519,"body":"Again, no one listens to those"},{"startTime":1193.329,"endTime":1195.519,"body":"'cause it's not interesting."},{"startTime":1196.089,"endTime":1198.369,"body":"We don't wanna listen to two"},{"startTime":1196.089,"endTime":1198.369,"body":"robots talk to each other."},{"startTime":1198.699,"endTime":1200.859,"body":"That's why adults don't watch"},{"startTime":1198.699,"endTime":1200.859,"body":"very many cartoon movies."},{"startTime":1200.889,"endTime":1201.819,"body":"'cause it's not realistic."},{"startTime":1201.819,"endTime":1204.129,"body":"Like, why do I care which"},{"startTime":1201.819,"endTime":1204.129,"body":"cartoon dies in this fight?"},{"startTime":1204.549,"endTime":1205.569,"body":"It's two cartoons fighting."},{"startTime":1205.569,"endTime":1206.049,"body":"They're not real."},{"startTime":1206.499,"endTime":1210.969,"body":"So I think that this is so important"},{"startTime":1206.499,"endTime":1210.969,"body":"to Island too, which is that."},{"startTime":1211.524,"endTime":1213.024,"body":"The process elements."},{"startTime":1213.234,"endTime":1216.444,"body":"One thing that I've seen a lot of"},{"startTime":1213.234,"endTime":1216.444,"body":"if you wanna start a business like"},{"startTime":1216.444,"endTime":1219.744,"body":"30 or 40 years ago, you just wrote"},{"startTime":1216.444,"endTime":1219.744,"body":"out a really detailed business plan."},{"startTime":1219.744,"endTime":1222.444,"body":"Went to the bank, got a loan, they"},{"startTime":1219.744,"endTime":1222.444,"body":"reviewed it to see if it was good enough,"},{"startTime":1222.894,"endTime":1225.264,"body":"and then they would loan you money or"},{"startTime":1222.894,"endTime":1225.264,"body":"not, based on the quality of your plan."},{"startTime":1226.644,"endTime":1227.874,"body":"We don't need to do that anymore."},{"startTime":1227.874,"endTime":1228.924,"body":"And now nobody has a plan."},{"startTime":1229.374,"endTime":1236.804,"body":"I so many people skip this phase, which is"},{"startTime":1229.374,"endTime":1236.804,"body":"the, how do you know you have a good idea?"},{"startTime":1237.824,"endTime":1238.304,"body":"Phase."},{"startTime":1238.874,"endTime":1242.914,"body":"And I think it's a critical"},{"startTime":1238.874,"endTime":1242.914,"body":"component and it's also it just"},{"startTime":1242.914,"endTime":1244.024,"body":"iterates further and further down."},{"startTime":1244.024,"endTime":1246.124,"body":"So someone will say, oh, I"},{"startTime":1244.024,"endTime":1246.124,"body":"wanna accelerate this process."},{"startTime":1246.124,"endTime":1247.084,"body":"What does this process matter?"},{"startTime":1247.084,"endTime":1249.724,"body":"I don't know, but it"},{"startTime":1247.084,"endTime":1249.724,"body":"might like, oh, great."},{"startTime":1250.174,"endTime":1251.074,"body":"And that happens a lot."},{"startTime":1251.074,"endTime":1254.614,"body":"Like a lot of times because we built"},{"startTime":1251.074,"endTime":1254.614,"body":"our businesses and we haven't been"},{"startTime":1254.614,"endTime":1258.574,"body":"fastidious along the way, which is"},{"startTime":1254.614,"endTime":1258.574,"body":"what's your, who's your ideal customer?"},{"startTime":1258.994,"endTime":1261.244,"body":"I can always tell when someone,"},{"startTime":1258.994,"endTime":1261.244,"body":"the broad or the answer is"},{"startTime":1261.244,"endTime":1262.024,"body":"that the more in trouble they."},{"startTime":1263.974,"endTime":1268.144,"body":"If we just get 1% of all humans"},{"startTime":1263.974,"endTime":1268.144,"body":"and like 1% of all humans, yeah."},{"startTime":1268.414,"endTime":1273.294,"body":"Name name a product that 1% of all humans"},{"startTime":1268.414,"endTime":1273.294,"body":"use any product for any brand, right?"},{"startTime":1273.294,"endTime":1274.374,"body":"It's just not there."},{"startTime":1274.734,"endTime":1277.074,"body":"And that's what's really important."},{"startTime":1277.074,"endTime":1283.014,"body":"And it's like that we think"},{"startTime":1277.074,"endTime":1283.014,"body":"that AI can solve a problem, but"},{"startTime":1283.014,"endTime":1284.064,"body":"we're solving the right problem."},{"startTime":1284.754,"endTime":1286.224,"body":"It's the strategy component."},{"startTime":1286.224,"endTime":1288.474,"body":"And AI can help you strategist and"},{"startTime":1286.224,"endTime":1288.474,"body":"help you figure out if you have"},{"startTime":1288.474,"endTime":1289.644,"body":"a good idea of all those pieces."},{"startTime":1289.644,"endTime":1291.564,"body":"If you do it, we're like, that's boring."},{"startTime":1291.684,"endTime":1292.884,"body":"Let's just do the exciting stuff."},{"startTime":1293.424,"endTime":1297.594,"body":"So I'm interested because you have,"},{"startTime":1293.424,"endTime":1297.594,"body":"there's two camps of people that"},{"startTime":1297.594,"endTime":1300.204,"body":"come to spreadsheets, people that"},{"startTime":1297.594,"endTime":1300.204,"body":"are passionate about it and people"},{"startTime":1300.204,"endTime":1301.854,"body":"that hate it and keep no records."},{"startTime":1302.514,"endTime":1307.854,"body":"So what do you do when someone goes, Hey,"},{"startTime":1302.514,"endTime":1307.854,"body":"we have no records, we have no process."},{"startTime":1308.694,"endTime":1310.794,"body":"Here's like a log into our software."},{"startTime":1310.794,"endTime":1312.234,"body":"Can you just fix this for us?"},{"startTime":1314.104,"endTime":1318.774,"body":"So in those instances, I actually go back"},{"startTime":1314.104,"endTime":1318.774,"body":"to my roots, which is quality management."},{"startTime":1319.014,"endTime":1323.854,"body":"Like I was a quality control technician"},{"startTime":1319.014,"endTime":1323.854,"body":"and really focused in on Lean Six Sigma,"},{"startTime":1323.854,"endTime":1325.684,"body":"lean manufacturing, things like that."},{"startTime":1325.954,"endTime":1329.194,"body":"And there's a framework"},{"startTime":1325.954,"endTime":1329.194,"body":"called the DMAIC process."},{"startTime":1329.284,"endTime":1330.425,"body":"And the first thing you need to do."},{"startTime":1331.314,"endTime":1333.204,"body":"Define the problem."},{"startTime":1333.204,"endTime":1335.784,"body":"You define the problem, then"},{"startTime":1333.204,"endTime":1335.784,"body":"you figure out what are the"},{"startTime":1335.784,"endTime":1337.014,"body":"things you need to measure."},{"startTime":1337.254,"endTime":1339.834,"body":"Then you figure out like, the"},{"startTime":1337.254,"endTime":1339.834,"body":"analysis phase, how are you gonna"},{"startTime":1339.834,"endTime":1341.724,"body":"analyze the things that you capture?"},{"startTime":1341.724,"endTime":1345.084,"body":"Then you improve the process and then"},{"startTime":1341.724,"endTime":1345.084,"body":"you figure out the proper controls."},{"startTime":1345.354,"endTime":1350.484,"body":"So DM A IC and that process works"},{"startTime":1345.354,"endTime":1350.484,"body":"whether you are working on an AI tool,"},{"startTime":1350.484,"endTime":1357.624,"body":"a spreadsheet, it could be you any a new"},{"startTime":1350.484,"endTime":1357.624,"body":"business by defining what measurements."},{"startTime":1359.149,"endTime":1363.109,"body":"Even more important to figure out what"},{"startTime":1359.149,"endTime":1363.109,"body":"the problem is because when you identify"},{"startTime":1363.109,"endTime":1367.099,"body":"what it is that you're actually trying"},{"startTime":1363.109,"endTime":1367.099,"body":"to solve for, then you can hone in on,"},{"startTime":1367.129,"endTime":1371.109,"body":"okay, what metrics do we either have that"},{"startTime":1367.129,"endTime":1371.109,"body":"we're not really paying attention to?"},{"startTime":1371.319,"endTime":1372.909,"body":"Or what metrics can we generate?"},{"startTime":1373.129,"endTime":1376.309,"body":"What metrics can we extract and"},{"startTime":1373.129,"endTime":1376.309,"body":"start collecting to establish"},{"startTime":1376.309,"endTime":1378.049,"body":"a baseline that will help us?"},{"startTime":1378.744,"endTime":1381.144,"body":"Create some kind of analysis"},{"startTime":1378.744,"endTime":1381.144,"body":"or improvement down the road."},{"startTime":1381.414,"endTime":1384.024,"body":"You can't do that unless you have"},{"startTime":1381.414,"endTime":1384.024,"body":"the measurement, but you can't"},{"startTime":1384.264,"endTime":1388.074,"body":"measure unless you know what it is"},{"startTime":1384.264,"endTime":1388.074,"body":"you're trying to understand or fix."},{"startTime":1388.434,"endTime":1390.564,"body":"And so that's the process"},{"startTime":1388.434,"endTime":1390.564,"body":"that we walked through."},{"startTime":1390.784,"endTime":1395.144,"body":"And to your point around ai,"},{"startTime":1390.784,"endTime":1395.144,"body":"basically short cutting that"},{"startTime":1395.144,"endTime":1398.054,"body":"analytical process and then people"},{"startTime":1395.144,"endTime":1398.054,"body":"not really paying attention to."},{"startTime":1400.629,"endTime":1405.709,"body":"We have so many we have so many instances"},{"startTime":1400.629,"endTime":1405.709,"body":"where we'll have spreadsheets with data,"},{"startTime":1405.889,"endTime":1407.539,"body":"and all we wanna do is automate it."},{"startTime":1407.539,"endTime":1410.149,"body":"We wanna basically say, can we"},{"startTime":1407.539,"endTime":1410.149,"body":"create an AI that's going to just"},{"startTime":1410.199,"endTime":1412.479,"body":"build this cool dynamic dashboard?"},{"startTime":1412.569,"endTime":1412.989,"body":"Okay."},{"startTime":1413.259,"endTime":1417.789,"body":"Do you understand the data that"},{"startTime":1413.259,"endTime":1417.789,"body":"you're asking the AI to analyze?"},{"startTime":1417.789,"endTime":1420.429,"body":"Because if you don't have a"},{"startTime":1417.789,"endTime":1420.429,"body":"fundamental understanding of"},{"startTime":1420.429,"endTime":1422.109,"body":"what this data actually is."},{"startTime":1424.694,"endTime":1426.494,"body":"Then you're gonna miss the entire point."},{"startTime":1426.494,"endTime":1430.214,"body":"You might have a beautiful dashboard"},{"startTime":1426.494,"endTime":1430.214,"body":"with, charts showing you that things"},{"startTime":1430.214,"endTime":1434.174,"body":"are going up and everything looks good"},{"startTime":1430.214,"endTime":1434.174,"body":"and green, and heat maps and everything."},{"startTime":1434.474,"endTime":1437.534,"body":"But if I ask you a question"},{"startTime":1434.474,"endTime":1437.534,"body":"about the actual raw data."},{"startTime":1438.654,"endTime":1440.034,"body":"Are you gonna look at me like I'm crazy?"},{"startTime":1440.064,"endTime":1442.554,"body":"Are you gonna understand what these"},{"startTime":1440.064,"endTime":1442.554,"body":"numbers actually are telling you?"},{"startTime":1442.804,"endTime":1446.404,"body":"And that's why in analytics you"},{"startTime":1442.804,"endTime":1446.404,"body":"can have descriptive analytics"},{"startTime":1446.524,"endTime":1448.264,"body":"that describe what's going on."},{"startTime":1448.504,"endTime":1451.384,"body":"You can have diagnostic analytics"},{"startTime":1448.504,"endTime":1451.384,"body":"where you look at, okay, what's"},{"startTime":1451.384,"endTime":1452.434,"body":"the source of the problem?"},{"startTime":1452.484,"endTime":1454.224,"body":"Is there a correlation"},{"startTime":1452.484,"endTime":1454.224,"body":"between this and this?"},{"startTime":1454.614,"endTime":1458.354,"body":"But really it's once you get"},{"startTime":1454.614,"endTime":1458.354,"body":"into predictive analytics and"},{"startTime":1458.354,"endTime":1462.194,"body":"prescriptive analytics that you"},{"startTime":1458.354,"endTime":1462.194,"body":"start asking this question, what am"},{"startTime":1462.194,"endTime":1464.564,"body":"I actually trying to achieve here?"},{"startTime":1464.564,"endTime":1465.344,"body":"What am I trying to do?"},{"startTime":1465.344,"endTime":1468.324,"body":"And what do I do once I get this variable?"},{"startTime":1468.354,"endTime":1470.694,"body":"So the AI spits out X."},{"startTime":1470.994,"endTime":1472.284,"body":"Okay, is that good?"},{"startTime":1472.284,"endTime":1472.944,"body":"Is that bad?"},{"startTime":1473.064,"endTime":1474.234,"body":"Do I need to do something about it?"},{"startTime":1474.534,"endTime":1477.129,"body":"Am I like, okay, or is"},{"startTime":1474.534,"endTime":1477.129,"body":"this like a red alert?"},{"startTime":1477.229,"endTime":1477.799,"body":"What does it mean?"},{"startTime":1480.379,"endTime":1480.589,"body":"Yeah."},{"startTime":1480.589,"endTime":1483.769,"body":"I think that's the critical component"},{"startTime":1480.589,"endTime":1483.769,"body":"is that if you can't tell if."},{"startTime":1484.144,"endTime":1485.374,"body":"The response is good or bad."},{"startTime":1485.374,"endTime":1488.194,"body":"Or if you can't tell, then"},{"startTime":1485.374,"endTime":1488.194,"body":"there's no point in generating it."},{"startTime":1488.194,"endTime":1489.304,"body":"And I thought it was"},{"startTime":1488.194,"endTime":1489.304,"body":"funny when you said that."},{"startTime":1489.304,"endTime":1490.504,"body":"I was like, how many people ask for that?"},{"startTime":1490.504,"endTime":1491.914,"body":"And then they don't even"},{"startTime":1490.504,"endTime":1491.914,"body":"know what dynamic means."},{"startTime":1491.944,"endTime":1492.634,"body":"So it sounds cool."},{"startTime":1492.639,"endTime":1492.819,"body":"Yeah."},{"startTime":1493.679,"endTime":1498.904,"body":"So I think this is really gonna help"},{"startTime":1493.679,"endTime":1498.904,"body":"people who are thinking about AI processes"},{"startTime":1498.904,"endTime":1501.694,"body":"and hopefully this want people reach out"},{"startTime":1498.904,"endTime":1501.694,"body":"to me, I'll work with me, is they'll first"},{"startTime":1501.694,"endTime":1505.294,"body":"thing, oh yeah, I need to know what I want"},{"startTime":1501.694,"endTime":1505.294,"body":"and be able to describe it and to know"},{"startTime":1505.294,"endTime":1506.914,"body":"if I've received what I'm looking for."},{"startTime":1506.914,"endTime":1510.904,"body":"Because if you can't tell, if"},{"startTime":1506.914,"endTime":1510.904,"body":"you've received a good output,"},{"startTime":1510.904,"endTime":1512.134,"body":"then you're in this really."},{"startTime":1512.554,"endTime":1514.324,"body":"It's an impossible to solve situation."},{"startTime":1514.324,"endTime":1515.524,"body":"So this has been amazing."},{"startTime":1515.524,"endTime":1516.874,"body":"Christian, I really appreciate your time."},{"startTime":1517.324,"endTime":1520.954,"body":"For people who are wanna improve their"},{"startTime":1517.324,"endTime":1520.954,"body":"processes, especially with numbers,"},{"startTime":1520.954,"endTime":1524.194,"body":"especially with Excel, and realize that"},{"startTime":1520.954,"endTime":1524.194,"body":"their numbers, their metrics, their data"},{"startTime":1524.194,"endTime":1527.374,"body":"is not where it needs to be, where's the"},{"startTime":1524.194,"endTime":1527.374,"body":"best place to find you and see the amazing"},{"startTime":1527.374,"endTime":1528.664,"body":"things that you're doing online right now?"},{"startTime":1529.694,"endTime":1530.894,"body":"Yeah, so I've got a couple of platforms."},{"startTime":1530.894,"endTime":1532.424,"body":"You can always reach me on my website."},{"startTime":1532.424,"endTime":1535.364,"body":"So it's stark analytics.com."},{"startTime":1535.594,"endTime":1538.964,"body":"Yes, stark as in Iron Man,"},{"startTime":1535.594,"endTime":1538.964,"body":"I'm a very big Marvel guy."},{"startTime":1539.234,"endTime":1542.004,"body":"People ask me like why he's my"},{"startTime":1539.234,"endTime":1542.004,"body":"favorite hero and I said one, he"},{"startTime":1542.124,"endTime":1546.114,"body":"wasn't magically gifted powers by"},{"startTime":1542.124,"endTime":1546.114,"body":"the sun or something crazy like that."},{"startTime":1546.354,"endTime":1547.944,"body":"He's not an overpowered character."},{"startTime":1548.064,"endTime":1550.854,"body":"He literally used his"},{"startTime":1548.064,"endTime":1550.854,"body":"brains and ingenuity."},{"startTime":1550.914,"endTime":1553.404,"body":"To create a solution back in a cave."},{"startTime":1553.584,"endTime":1556.254,"body":"And what's really cool is you look at"},{"startTime":1553.584,"endTime":1556.254,"body":"the evolution of all the different suits."},{"startTime":1556.674,"endTime":1558.744,"body":"That's what we do with"},{"startTime":1556.674,"endTime":1558.744,"body":"our own systems, right?"},{"startTime":1558.864,"endTime":1563.254,"body":"We start off with a really ugly, clunky,"},{"startTime":1558.864,"endTime":1563.254,"body":"hunk of metal, and then eventually"},{"startTime":1563.254,"endTime":1564.994,"body":"we refine it and we make it better."},{"startTime":1565.054,"endTime":1566.854,"body":"So I just love that like journey."},{"startTime":1567.134,"endTime":1568.754,"body":"So it's stark Analytics."},{"startTime":1568.784,"endTime":1572.894,"body":"And then I also have a YouTube"},{"startTime":1568.784,"endTime":1572.894,"body":"channel, freak and Freak is"},{"startTime":1572.894,"endTime":1573.644,"body":"basically like a little bit."},{"startTime":1574.414,"endTime":1577.654,"body":"Customer facing sub-brand where I"},{"startTime":1574.414,"endTime":1577.654,"body":"just do short training videos to"},{"startTime":1577.654,"endTime":1579.664,"body":"help people learn what's possible."},{"startTime":1579.944,"endTime":1584.264,"body":"Like I'm really at the point right"},{"startTime":1579.944,"endTime":1584.264,"body":"now where I'm shifting away from what"},{"startTime":1584.264,"endTime":1589.034,"body":"can I build to, what can I teach,"},{"startTime":1584.264,"endTime":1589.034,"body":"what can I empower people with?"},{"startTime":1589.334,"endTime":1592.994,"body":"And so a lot of the stuff that I'm"},{"startTime":1589.334,"endTime":1592.994,"body":"doing now is, skills training workshops."},{"startTime":1593.034,"endTime":1595.314,"body":"I have a, an accelerator"},{"startTime":1593.034,"endTime":1595.314,"body":"workshop where I basically cover."},{"startTime":1596.164,"endTime":1601.204,"body":"The newest features in Excel to how do you"},{"startTime":1596.164,"endTime":1601.204,"body":"integrate AI into your process with Excel"},{"startTime":1601.384,"endTime":1605.664,"body":"and empowering people to use these tools"},{"startTime":1601.384,"endTime":1605.664,"body":"to do things better because, sure, you"},{"startTime":1605.664,"endTime":1609.294,"body":"could call me in and show me your process"},{"startTime":1605.664,"endTime":1609.294,"body":"and I build something for you, right?"},{"startTime":1609.924,"endTime":1613.584,"body":"I can give the person a fish, but if"},{"startTime":1609.924,"endTime":1613.584,"body":"I teach them to fish, that's even more"},{"startTime":1613.744,"endTime":1615.544,"body":"impactful for them and in the future."},{"startTime":1615.704,"endTime":1619.064,"body":"On the website has details on there,"},{"startTime":1615.704,"endTime":1619.064,"body":"learning channels, sheet freak,"},{"startTime":1619.184,"endTime":1621.524,"body":"TikTok, Instagram, all those things."},{"startTime":1621.554,"endTime":1621.974,"body":"I'd love."},{"startTime":1622.049,"endTime":1625.499,"body":"Connecting with people and talking"},{"startTime":1622.049,"endTime":1625.499,"body":"about this subject nerding out on it."},{"startTime":1625.739,"endTime":1628.139,"body":"And yeah, I've pretty much"},{"startTime":1625.739,"endTime":1628.139,"body":"made myself available and"},{"startTime":1628.139,"endTime":1629.609,"body":"accessible through every channel."},{"startTime":1629.969,"endTime":1631.219,"body":"And it's so much fun."},{"startTime":1631.249,"endTime":1635.359,"body":"It's so much fun, like hearing the stories"},{"startTime":1631.249,"endTime":1635.359,"body":"that people have when they embark on these"},{"startTime":1635.359,"endTime":1638.629,"body":"journeys, things that they've built that"},{"startTime":1635.359,"endTime":1638.629,"body":"they get excited about, and it's yes."},{"startTime":1638.659,"endTime":1638.989,"body":"Okay."},{"startTime":1639.049,"endTime":1641.509,"body":"I want, I wanna work with you"},{"startTime":1639.049,"endTime":1641.509,"body":"and I wanna show you how you"},{"startTime":1641.509,"endTime":1642.589,"body":"can take this to the next level."},{"startTime":1643.474,"endTime":1644.224,"body":"That's amazing."},{"startTime":1644.224,"endTime":1647.194,"body":"So we'll make sure to put all those links"},{"startTime":1644.224,"endTime":1647.194,"body":"below the video and in the show notes."},{"startTime":1647.404,"endTime":1650.644,"body":"Thank you so much for being here"},{"startTime":1647.404,"endTime":1650.644,"body":"again for an amazing episode of the"},{"startTime":1650.644,"endTime":1652.294,"body":"Artificial Intelligence Podcast."},{"startTime":1653.524,"endTime":1653.794,"body":"Thanks."},{"startTime":1655.455,"endTime":1657.525,"body":"Thank you for listening to"},{"startTime":1655.455,"endTime":1657.525,"body":"this week's episode of the"},{"startTime":1657.525,"endTime":1659.205,"body":"Artificial Intelligence Podcast."},{"startTime":1659.205,"endTime":1662.205,"body":"Make sure to subscribe so you"},{"startTime":1659.205,"endTime":1662.205,"body":"never miss another episode."},{"startTime":1662.235,"endTime":1665.145,"body":"We'll be back next Monday with"},{"startTime":1662.235,"endTime":1665.145,"body":"more tips and strategies on how to"},{"startTime":1665.145,"endTime":1668.175,"body":"leverage AI to grow your business"},{"startTime":1665.145,"endTime":1668.175,"body":"and achieve better results."},{"startTime":1668.265,"endTime":1671.865,"body":"In the meantime, if you're curious"},{"startTime":1668.265,"endTime":1671.865,"body":"about how AI can boost your business'"},{"startTime":1671.865,"endTime":1676.425,"body":"revenue, head over to artificial"},{"startTime":1671.865,"endTime":1676.425,"body":"intelligence pod.com/calculator."},{"startTime":1676.425,"endTime":1679.725,"body":"Use our AI revenue calculator"},{"startTime":1676.425,"endTime":1679.725,"body":"to discover the potential impact"},{"startTime":1679.725,"endTime":1681.765,"body":"AI can have on your bottom line."},{"startTime":1681.765,"endTime":1684.495,"body":"It's quick, easy, and"},{"startTime":1681.765,"endTime":1684.495,"body":"might just change the way."},{"startTime":1684.735,"endTime":1685.365,"body":"Think about your bid."},{"startTime":1685.365,"endTime":1688.245,"body":"Business while you're there,"},{"startTime":1685.365,"endTime":1688.245,"body":"catch up on past episodes."},{"startTime":1688.245,"endTime":1690.645,"body":"Leave a review and check out our socials."}]}