{"version":"1.0.0","segments":[{"startTime":0.049,"endTime":1.909,"body":"Is AI security getting better or worse?"},{"startTime":1.909,"endTime":5.149,"body":"We're gonna find out today's amazing"},{"startTime":1.909,"endTime":5.149,"body":"special guest, Jason McKinley."},{"startTime":5.479,"endTime":9.11,"body":"Welcome to the Artificial Intelligence"},{"startTime":5.479,"endTime":9.11,"body":"Podcast, where we make AI simple,"},{"startTime":9.169,"endTime":12.379,"body":"practical, and accessible for"},{"startTime":9.169,"endTime":12.379,"body":"small business owners and leaders."},{"startTime":12.439,"endTime":15.439,"body":"Forget the complicated T talk"},{"startTime":12.439,"endTime":15.439,"body":"or expensive consultants."},{"startTime":15.559,"endTime":18.529,"body":"This is where you'll learn how to"},{"startTime":15.559,"endTime":18.529,"body":"implement AI strategies that are"},{"startTime":18.59,"endTime":21.89,"body":"easy to understand and can make"},{"startTime":18.59,"endTime":21.89,"body":"a big impact for your business."},{"startTime":21.89,"endTime":24.104,"body":"The Artificial Intelligence"},{"startTime":21.89,"endTime":24.104,"body":"Podcast is brought to you by"},{"startTime":24.104,"endTime":27.464,"body":"fraction, a IO, the trusted partner"},{"startTime":24.104,"endTime":27.464,"body":"for AI Digital transformation."},{"startTime":27.525,"endTime":31.214,"body":"At fraction a IO, we help small and"},{"startTime":27.525,"endTime":31.214,"body":"medium sized businesses boost revenue"},{"startTime":31.244,"endTime":35.415,"body":"by eliminating time wasting non-revenue"},{"startTime":31.244,"endTime":35.415,"body":"generating tasks that frustrate your team."},{"startTime":35.504,"endTime":39.555,"body":"With our custom AI bots, tools and"},{"startTime":35.504,"endTime":39.555,"body":"automations, we make it easy to"},{"startTime":39.555,"endTime":40.97,"body":"shift your team's focus to the task."},{"startTime":41.21,"endTime":42.05,"body":"That matter most."},{"startTime":42.05,"endTime":46.31,"body":"Driving growth and results, we"},{"startTime":42.05,"endTime":46.31,"body":"guide you through a smooth, seamless"},{"startTime":46.31,"endTime":49.94,"body":"transition to ai, ensuring you avoid"},{"startTime":46.31,"endTime":49.94,"body":"policy mistakes and invest in the"},{"startTime":49.94,"endTime":51.92,"body":"tools that truly deliver value."},{"startTime":51.95,"endTime":53.06,"body":"Don't get left behind."},{"startTime":53.09,"endTime":54.47,"body":"Let fraction aio help you."},{"startTime":54.47,"endTime":56.54,"body":"Stay ahead in today's AI driven world."},{"startTime":56.72,"endTime":57.38,"body":"Learn more."},{"startTime":57.53,"endTime":58.19,"body":"Get started."},{"startTime":58.22,"endTime":60.2,"body":"Fraction aio.com."},{"startTime":62.834,"endTime":66.434,"body":"Now Jason, I'm so glad to have you"},{"startTime":62.834,"endTime":66.434,"body":"back because we've had some crazy"},{"startTime":66.434,"endTime":70.784,"body":"stories in the news lately where people"},{"startTime":66.434,"endTime":70.784,"body":"are finding out that your chats with"},{"startTime":70.934,"endTime":75.764,"body":"ChatGPT Aren't a secret that a lot"},{"startTime":70.934,"endTime":75.764,"body":"of stuff is getting indexed and that."},{"startTime":75.809,"endTime":79.459,"body":"It it's almost like we're living"},{"startTime":75.809,"endTime":79.459,"body":"in a post privacy society where"},{"startTime":79.909,"endTime":82.579,"body":"someone has your data, someone has"},{"startTime":79.909,"endTime":82.579,"body":"your phone number, someone has your"},{"startTime":82.579,"endTime":85.579,"body":"email address, and I think people."},{"startTime":86.164,"endTime":88.734,"body":"I've seen already the people who've I"},{"startTime":86.164,"endTime":88.734,"body":"already saw a story of someone who fell in"},{"startTime":88.734,"endTime":93.174,"body":"love with chat, GPT, and then the chat GPT"},{"startTime":88.734,"endTime":93.174,"body":"ran outta memory and he was like crying."},{"startTime":93.204,"endTime":96.954,"body":"'cause she like, like I was"},{"startTime":93.204,"endTime":96.954,"body":"like, that's a wild situation."},{"startTime":97.014,"endTime":100.154,"body":"And so I've seen that, but it's"},{"startTime":97.014,"endTime":100.154,"body":"imagine that and then you're"},{"startTime":100.154,"endTime":103.244,"body":"forgetting everyone's talking to the"},{"startTime":100.154,"endTime":103.244,"body":"same AI and the conversations aren't"},{"startTime":103.244,"endTime":104.834,"body":"private, but we're having these."},{"startTime":105.514,"endTime":107.464,"body":"Pseudo private conversations, right?"},{"startTime":107.464,"endTime":109.414,"body":"Where you're say, I'm sure people"},{"startTime":107.464,"endTime":109.414,"body":"are saying things like, I'm thinking"},{"startTime":109.414,"endTime":112.354,"body":"of cheating on my wife, or I'm"},{"startTime":109.414,"endTime":112.354,"body":"thinking of committing embezzlement."},{"startTime":112.564,"endTime":113.404,"body":"Gimme some tips."},{"startTime":113.464,"endTime":117.274,"body":"And you don't realize that it can"},{"startTime":113.464,"endTime":117.274,"body":"be subpoenaed or that the records"},{"startTime":117.274,"endTime":120.514,"body":"exist and that it's searchable"},{"startTime":117.274,"endTime":120.514,"body":"or even if it's accidental."},{"startTime":120.514,"endTime":123.004,"body":"And that's just at the, that's"},{"startTime":120.514,"endTime":123.004,"body":"at the most well-known tip as"},{"startTime":123.004,"endTime":124.204,"body":"for 'cause it's most interesting."},{"startTime":124.204,"endTime":128.134,"body":"But what are some of kind of the"},{"startTime":124.204,"endTime":128.134,"body":"wildest mistakes people making right now"},{"startTime":128.134,"endTime":133.024,"body":"because they're so excited by AI that"},{"startTime":128.134,"endTime":133.024,"body":"they're moving too fast to be secure."},{"startTime":134.134,"endTime":134.374,"body":"Yeah."},{"startTime":134.374,"endTime":140.024,"body":"The biggest problem that we're gonna"},{"startTime":134.374,"endTime":140.024,"body":"find, call it from a cybersecurity"},{"startTime":140.024,"endTime":143.714,"body":"perspective, call it just good"},{"startTime":140.024,"endTime":143.714,"body":"baseline technology practices, right?"},{"startTime":144.014,"endTime":146.564,"body":"Is people wanting to"},{"startTime":144.014,"endTime":146.564,"body":"move a little too fast."},{"startTime":146.564,"endTime":147.884,"body":"We're chasing shiny new object."},{"startTime":148.394,"endTime":150.134,"body":"The tools can be really good."},{"startTime":150.704,"endTime":151.964,"body":"They can be terrible, right?"},{"startTime":151.974,"endTime":153.984,"body":"There's some bad AI stuff out there."},{"startTime":154.254,"endTime":155.094,"body":"There's some really."},{"startTime":156.009,"endTime":157.419,"body":"Not so good things you can do."},{"startTime":157.419,"endTime":160.149,"body":"There's some open models that"},{"startTime":157.419,"endTime":160.149,"body":"you can take the guardrails off."},{"startTime":160.689,"endTime":164.079,"body":"And it's not so ideal for the"},{"startTime":160.689,"endTime":164.079,"body":"rest of the world, particularly"},{"startTime":164.079,"endTime":165.429,"body":"from a cybersecurity perspective."},{"startTime":165.829,"endTime":171.509,"body":"But that, that biggest risk is a little"},{"startTime":165.829,"endTime":171.509,"body":"bit just that moving too fast, right?"},{"startTime":171.509,"endTime":175.379,"body":"We're very much from a pace of"},{"startTime":171.509,"endTime":175.379,"body":"technology change right now when"},{"startTime":175.379,"endTime":178.519,"body":"you apply the business context to"},{"startTime":175.379,"endTime":178.519,"body":"it, let's call it for a second."},{"startTime":179.224,"endTime":184.024,"body":"We wanna slow down just a little"},{"startTime":179.224,"endTime":184.024,"body":"bit and then go faster, right?"},{"startTime":184.234,"endTime":189.484,"body":"Let's put the baselines in, play the"},{"startTime":184.234,"endTime":189.484,"body":"table stakes, get all that dealt with,"},{"startTime":189.784,"endTime":192.004,"body":"then we can really start going after it."},{"startTime":192.584,"endTime":193.694,"body":"You're getting into"},{"startTime":195.884,"endTime":199.969,"body":"because you don't understand"},{"startTime":195.884,"endTime":199.969,"body":"or you haven't thought through"},{"startTime":200.109,"endTime":202.124,"body":"all the possible consequences."},{"startTime":202.724,"endTime":205.874,"body":"You're doing things with"},{"startTime":202.724,"endTime":205.874,"body":"the technology that."},{"startTime":206.429,"endTime":210.929,"body":"Put you or your business in a state of"},{"startTime":206.429,"endTime":210.929,"body":"risk that you didn't necessarily need to."},{"startTime":211.499,"endTime":211.979,"body":"That's it."},{"startTime":212.069,"endTime":215.279,"body":"Nine times outta 10, you're"},{"startTime":212.069,"endTime":215.279,"body":"just going a little too fast."},{"startTime":215.459,"endTime":216.959,"body":"Think first, then act."},{"startTime":218.189,"endTime":221.699,"body":"I think that sometimes there's this"},{"startTime":218.189,"endTime":221.699,"body":"assumption that it won't happen to me."},{"startTime":222.239,"endTime":225.569,"body":"We're too small, we're too"},{"startTime":222.239,"endTime":225.569,"body":"new, we won't get noticed."},{"startTime":225.569,"endTime":229.269,"body":"And this happened to me when I first"},{"startTime":225.569,"endTime":229.269,"body":"started putting security on my blogs."},{"startTime":229.269,"endTime":230.979,"body":"I was like, I have 30 visitors a month."},{"startTime":231.714,"endTime":234.144,"body":"And I put, and I go, I put on a"},{"startTime":231.714,"endTime":234.144,"body":"security thing that would alert me."},{"startTime":234.144,"endTime":236.784,"body":"Every time there was a hacking"},{"startTime":234.144,"endTime":236.784,"body":"attempt, I turned it off."},{"startTime":236.784,"endTime":238.584,"body":"After the first day, it"},{"startTime":236.784,"endTime":238.584,"body":"was like, yep, ding ding."},{"startTime":238.584,"endTime":243.414,"body":"It's like hundreds of times because"},{"startTime":238.584,"endTime":243.414,"body":"that's, people know that mindset."},{"startTime":243.414,"endTime":245.094,"body":"They go, oh, that's the"},{"startTime":243.414,"endTime":245.094,"body":"easiest thing to break in."},{"startTime":245.094,"endTime":249.524,"body":"And let's say I. Especially if I'm a small"},{"startTime":245.094,"endTime":249.524,"body":"startup and then I'm a vendor for someone"},{"startTime":249.524,"endTime":252.854,"body":"bigger, they get into my system, they"},{"startTime":249.524,"endTime":252.854,"body":"can leapfrog into someone else's system."},{"startTime":252.854,"endTime":256.424,"body":"So actually you become this opening"},{"startTime":252.854,"endTime":256.424,"body":"factor, and that's what I see as the most"},{"startTime":256.424,"endTime":259.904,"body":"worrying thing for me is that there's"},{"startTime":256.424,"endTime":259.904,"body":"a lot of tools built on top of chat,"},{"startTime":259.904,"endTime":264.104,"body":"GPT built on top of cloud that do very"},{"startTime":259.904,"endTime":264.104,"body":"cool things and you connect with them."},{"startTime":264.104,"endTime":266.054,"body":"And a company's new,"},{"startTime":264.104,"endTime":266.054,"body":"it's a net growth phase."},{"startTime":266.114,"endTime":269.024,"body":"They don't have a security officer,"},{"startTime":266.114,"endTime":269.024,"body":"they don't have a security policy."},{"startTime":269.324,"endTime":271.454,"body":"They're just chasing maximum growth."},{"startTime":271.994,"endTime":273.464,"body":"And you're playing this game of."},{"startTime":273.849,"endTime":274.419,"body":"Hope."},{"startTime":274.489,"endTime":276.379,"body":"Like you're just like, I"},{"startTime":274.489,"endTime":276.379,"body":"hope it doesn't happen to me."},{"startTime":276.379,"endTime":277.729,"body":"I hope it happens to someone else."},{"startTime":278.119,"endTime":282.019,"body":"And this, it's exactly like"},{"startTime":278.119,"endTime":282.019,"body":"you were talking about."},{"startTime":282.019,"endTime":283.009,"body":"It's very exciting."},{"startTime":283.009,"endTime":286.699,"body":"There's a lot of very exciting"},{"startTime":283.009,"endTime":286.699,"body":"tools, big promises, and it's"},{"startTime":287.209,"endTime":289.369,"body":"distracting to talk about security."},{"startTime":289.369,"endTime":293.029,"body":"Like it's not fun to talk about the"},{"startTime":289.369,"endTime":293.029,"body":"negative, but it's really important."},{"startTime":293.029,"endTime":294.259,"body":"Obviously it's important to you."},{"startTime":294.769,"endTime":297.369,"body":"What do you think are some of"},{"startTime":294.769,"endTime":297.369,"body":"the biggest things that are"},{"startTime":297.369,"endTime":299.019,"body":"distracting people are causing."},{"startTime":299.529,"endTime":301.479,"body":"Like these poor decision making"},{"startTime":299.529,"endTime":301.479,"body":"that's happening right now."},{"startTime":301.479,"endTime":304.029,"body":"What are the kind of pitfalls"},{"startTime":301.479,"endTime":304.029,"body":"that people really need to avoid?"},{"startTime":304.269,"endTime":306.699,"body":"We want 'em to think slower and"},{"startTime":304.269,"endTime":306.699,"body":"be a little more methodical."},{"startTime":306.909,"endTime":311.199,"body":"What else can we do to help people"},{"startTime":306.909,"endTime":311.199,"body":"avoid the most common pitfalls"},{"startTime":311.199,"endTime":314.019,"body":"that are just causing security"},{"startTime":311.199,"endTime":314.019,"body":"problems in this world of ai?"},{"startTime":314.629,"endTime":316.249,"body":"So number one thing, right?"},{"startTime":316.249,"endTime":321.479,"body":"No matter what you're doing from an AI"},{"startTime":316.249,"endTime":321.479,"body":"perspective, from a digital perspective"},{"startTime":321.539,"endTime":327.179,"body":"at all, if we chase and execute."},{"startTime":327.614,"endTime":333.704,"body":"Those transformations from the perspective"},{"startTime":327.614,"endTime":333.704,"body":"of good technology best practices."},{"startTime":334.904,"endTime":338.804,"body":"Just because AI is a new thing doesn't"},{"startTime":334.904,"endTime":338.804,"body":"necessarily mean that those things"},{"startTime":338.804,"endTime":342.104,"body":"that were best practices five minutes"},{"startTime":338.804,"endTime":342.104,"body":"ago still aren't best practices."},{"startTime":342.794,"endTime":348.094,"body":"As long as you can follow those to some"},{"startTime":342.794,"endTime":348.094,"body":"degree, even if it's gonna take time to"},{"startTime":348.094,"endTime":352.684,"body":"fully roll all that stuff out and yes,"},{"startTime":348.094,"endTime":352.684,"body":"it will slow you down a little bit, but."},{"startTime":353.974,"endTime":356.354,"body":"It's better to slow down just a tad."},{"startTime":356.354,"endTime":360.224,"body":"It's better to make sure that"},{"startTime":356.354,"endTime":360.224,"body":"we're doing good DevOps, we're"},{"startTime":360.224,"endTime":363.464,"body":"doing solid data privacy controls."},{"startTime":363.464,"endTime":367.244,"body":"We're making sure that we have the"},{"startTime":363.464,"endTime":367.244,"body":"right governance in place before"},{"startTime":367.244,"endTime":368.864,"body":"we start throwing data at things."},{"startTime":368.864,"endTime":373.874,"body":"Or we have DLP to make sure that people,"},{"startTime":368.864,"endTime":373.874,"body":"data loss prevention technologies of"},{"startTime":373.874,"endTime":377.894,"body":"some kind to make sure that people"},{"startTime":373.874,"endTime":377.894,"body":"are using the AI model and tool that"},{"startTime":377.894,"endTime":379.929,"body":"we've set is acceptable to use and not."},{"startTime":381.059,"endTime":387.179,"body":"The random thing that they queried"},{"startTime":381.059,"endTime":387.179,"body":"Gemini for on Google and came up with"},{"startTime":387.179,"endTime":389.309,"body":"as the right solution to their problem."},{"startTime":389.669,"endTime":395.309,"body":"So deploying and executing, and"},{"startTime":389.669,"endTime":395.309,"body":"again, slowing down just a little"},{"startTime":395.309,"endTime":399.659,"body":"bit to go a lot faster on the backend"},{"startTime":395.309,"endTime":399.659,"body":"is going to be your win, right?"},{"startTime":399.659,"endTime":404.819,"body":"This all comes down to good transformation"},{"startTime":399.659,"endTime":404.819,"body":"practices and good project execution."},{"startTime":405.449,"endTime":409.979,"body":"And good people change activities way"},{"startTime":405.449,"endTime":409.979,"body":"more than it comes down to a particular"},{"startTime":409.979,"endTime":411.664,"body":"application of a tool or a technology."},{"startTime":413.594,"endTime":417.904,"body":"One of the things I've noticed is that"},{"startTime":413.594,"endTime":417.904,"body":"sometimes the people at the top of the"},{"startTime":417.904,"endTime":422.704,"body":"sweet seat of the board are a little"},{"startTime":417.904,"endTime":422.704,"body":"more laie faire with their security"},{"startTime":422.704,"endTime":428.764,"body":"policies, and they don't realize that"},{"startTime":422.704,"endTime":428.764,"body":"everyone else is paying attention."},{"startTime":429.364,"endTime":432.004,"body":"So if I tell my kids, for example,"},{"startTime":429.364,"endTime":432.004,"body":"they're not allowed to watch a movie,"},{"startTime":432.004,"endTime":433.564,"body":"then they watch it and I'm watching that."},{"startTime":435.299,"endTime":438.659,"body":"It creates some, then they just,"},{"startTime":435.299,"endTime":438.659,"body":"they can do it, but don't get caught."},{"startTime":438.659,"endTime":439.979,"body":"They don't believe in the rule anymore."},{"startTime":440.489,"endTime":443.639,"body":"And I've seen where they're"},{"startTime":440.489,"endTime":443.639,"body":"a little more fast and loose."},{"startTime":443.639,"endTime":446.089,"body":"You're like I don't wanna put my"},{"startTime":443.639,"endTime":446.089,"body":"fingerprint all the time, or whatever."},{"startTime":446.089,"endTime":450.779,"body":"And it starts to create a company"},{"startTime":446.089,"endTime":450.779,"body":"culture where, 'cause you first"},{"startTime":450.779,"endTime":453.179,"body":"get hired, you go through the HR"},{"startTime":450.779,"endTime":453.179,"body":"training and you go through all that."},{"startTime":453.179,"endTime":455.899,"body":"And then it's if they, if it doesn't"},{"startTime":453.179,"endTime":455.899,"body":"feel like they're taking it seriously"},{"startTime":455.899,"endTime":458.089,"body":"oh, you just have to watch these"},{"startTime":455.899,"endTime":458.089,"body":"videos, but it doesn't mean anything."},{"startTime":458.579,"endTime":463.499,"body":"It creates that, and I think that we're"},{"startTime":458.579,"endTime":463.499,"body":"missing that cultural element, which is"},{"startTime":463.549,"endTime":466.929,"body":"you have to create this, and it's like"},{"startTime":463.549,"endTime":466.929,"body":"a top down thing where it's I really"},{"startTime":466.929,"endTime":469.569,"body":"treat security seriously so that my"},{"startTime":466.929,"endTime":469.569,"body":"team treats it seriously, otherwise."},{"startTime":469.869,"endTime":470.439,"body":"Exactly."},{"startTime":470.439,"endTime":472.659,"body":"Like they take out a phone, take"},{"startTime":470.439,"endTime":472.659,"body":"a picture of the screen and say,"},{"startTime":472.659,"endTime":474.219,"body":"chat, CPT, how do I do this?"},{"startTime":474.704,"endTime":479.234,"body":"So now we now have an era where an air"},{"startTime":474.704,"endTime":479.234,"body":"gapped computer isn't enough because you"},{"startTime":479.234,"endTime":484.034,"body":"can quickly de air gap it with a single"},{"startTime":479.234,"endTime":484.034,"body":"screenshot and it's the shortcut thing."},{"startTime":484.034,"endTime":484.394,"body":"Or it's"},{"startTime":484.444,"endTime":487.234,"body":"you can just turn the ram into"},{"startTime":484.444,"endTime":487.234,"body":"wifi and have a little fun with it."},{"startTime":487.724,"endTime":488.144,"body":"Exactly."},{"startTime":488.294,"endTime":490.694,"body":"That's that's a, again, exactly."},{"startTime":490.694,"endTime":493.514,"body":"There's a hardware thing and it's"},{"startTime":490.694,"endTime":493.514,"body":"we don't, something I've been"},{"startTime":493.514,"endTime":494.414,"body":"thinking about a lot is that."},{"startTime":495.309,"endTime":498.189,"body":"When I first started working, you had"},{"startTime":495.309,"endTime":498.189,"body":"your work cell phone and your personal"},{"startTime":498.189,"endTime":500.049,"body":"cell phone, and they seem to have merged."},{"startTime":500.229,"endTime":500.349,"body":"Yep."},{"startTime":500.379,"endTime":502.269,"body":"And I feel the same way"},{"startTime":500.379,"endTime":502.269,"body":"about your computer."},{"startTime":502.269,"endTime":505.029,"body":"Once we started thinking of a"},{"startTime":502.269,"endTime":505.029,"body":"computer as an entertainment device."},{"startTime":505.239,"endTime":508.359,"body":"So it's like I watch Netflix"},{"startTime":505.239,"endTime":508.359,"body":"on it and I do work on it."},{"startTime":508.359,"endTime":513.039,"body":"It starts to, people can't really switch"},{"startTime":508.359,"endTime":513.039,"body":"security modes in the same computer."},{"startTime":513.069,"endTime":514.089,"body":"They don't think that way."},{"startTime":514.449,"endTime":514.539,"body":"Yep."},{"startTime":514.539,"endTime":516.819,"body":"Like I've seen it where you go, oh,"},{"startTime":514.539,"endTime":516.819,"body":"log into a different profile when"},{"startTime":516.819,"endTime":521.019,"body":"you're doing personal stuff and"},{"startTime":516.819,"endTime":521.019,"body":"there's not that separation of work."},{"startTime":521.019,"endTime":522.399,"body":"Work and personal."},{"startTime":522.399,"endTime":522.789,"body":"Personal."},{"startTime":522.789,"endTime":523.479,"body":"And as we."},{"startTime":524.354,"endTime":525.344,"body":"Break down that barrier."},{"startTime":525.344,"endTime":529.054,"body":"It just leads to more and more of"},{"startTime":525.344,"endTime":529.054,"body":"these problems where you go a company"},{"startTime":529.054,"endTime":532.174,"body":"says, has a contract with Gemini or"},{"startTime":529.054,"endTime":532.174,"body":"have copilot, but I don't really like"},{"startTime":532.174,"endTime":535.024,"body":"it, so I'm just gonna use Chat GPT"},{"startTime":532.174,"endTime":535.024,"body":"You on my phone anyways, I can take a"},{"startTime":535.024,"endTime":536.314,"body":"picture of the screen and it will do it."},{"startTime":536.314,"endTime":539.614,"body":"And we don't realize that the"},{"startTime":536.314,"endTime":539.614,"body":"reason we have that contract"},{"startTime":539.614,"endTime":540.964,"body":"is there's a BAA in place."},{"startTime":540.964,"endTime":544.534,"body":"So there's a no data retention policy"},{"startTime":540.964,"endTime":544.534,"body":"or there's these other elements that"},{"startTime":544.534,"endTime":545.824,"body":"are really important because we don't."},{"startTime":546.559,"endTime":549.829,"body":"Oftentimes we make a rule, but we don't"},{"startTime":546.559,"endTime":549.829,"body":"explain to the whole team why it's there."},{"startTime":550.099,"endTime":552.559,"body":"And they go, I don't know why"},{"startTime":550.099,"endTime":552.559,"body":"half juice, Gemini, it stinks,"},{"startTime":552.979,"endTime":554.179,"body":"or Yeah, whichever one they hate."},{"startTime":554.639,"endTime":556.019,"body":"So a couple things here, right?"},{"startTime":556.169,"endTime":558.029,"body":"Yes, it's absolutely a culture thing."},{"startTime":558.329,"endTime":562.444,"body":"So when you look at the enterprise, that,"},{"startTime":558.329,"endTime":562.444,"body":"that kind of is, I would call it just"},{"startTime":562.444,"endTime":566.849,"body":"finally completing their transformation"},{"startTime":562.444,"endTime":566.849,"body":"from a people and process perspective into"},{"startTime":566.849,"endTime":569.459,"body":"what's called safety as a culture, right?"},{"startTime":569.649,"endTime":570.849,"body":"And as much as it can be."},{"startTime":571.584,"endTime":573.594,"body":"It can feel like overkill sometimes."},{"startTime":573.624,"endTime":576.564,"body":"We do a lot of work with large"},{"startTime":573.624,"endTime":576.564,"body":"scale enterprises, a lot of"},{"startTime":576.564,"endTime":580.444,"body":"pharmaceuticals, a lot of life"},{"startTime":576.564,"endTime":580.444,"body":"science, manufacturing in general,"},{"startTime":580.444,"endTime":582.754,"body":"biotech, l and gene, big boys, right?"},{"startTime":582.754,"endTime":583.954,"body":"And some enterprise healthcare."},{"startTime":584.204,"endTime":588.704,"body":"The requirements can feel a little bit"},{"startTime":584.204,"endTime":588.704,"body":"extra, particularly for us, it guys"},{"startTime":588.714,"endTime":590.634,"body":"that might be mostly at a desk job."},{"startTime":591.084,"endTime":595.494,"body":"But the reason it's there is for"},{"startTime":591.084,"endTime":595.494,"body":"everybody in the organization, all the"},{"startTime":595.494,"endTime":598.974,"body":"contractors, all the consultants, all"},{"startTime":595.494,"endTime":598.974,"body":"the construction guys that are out there"},{"startTime":598.974,"endTime":604.464,"body":"pouring concrete for the footings for"},{"startTime":598.974,"endTime":604.464,"body":"a new $30 million filling line, right?"},{"startTime":604.464,"endTime":609.984,"body":"It's got to be designed and executed as"},{"startTime":604.464,"endTime":609.984,"body":"a culture, and it has to be pervasive."},{"startTime":610.164,"endTime":615.894,"body":"If it's not, you absolutely will have"},{"startTime":610.164,"endTime":615.894,"body":"a problem at some level in that entity."},{"startTime":616.284,"endTime":619.474,"body":"That's why when we get"},{"startTime":616.284,"endTime":619.474,"body":"into this kind of mess."},{"startTime":620.164,"endTime":625.534,"body":"Particularly the smaller the company,"},{"startTime":620.164,"endTime":625.534,"body":"the more necessary it probably is"},{"startTime":625.534,"endTime":627.274,"body":"to chase what we call cybersecurity."},{"startTime":627.274,"endTime":631.894,"body":"As a culture, it's really hard"},{"startTime":627.274,"endTime":631.894,"body":"to get there, particularly for a"},{"startTime":631.894,"endTime":638.064,"body":"smaller entity, small businesses"},{"startTime":631.894,"endTime":638.064,"body":"if that C-suite level isn't into"},{"startTime":638.064,"endTime":639.309,"body":"it, doesn't think it's important."},{"startTime":642.999,"endTime":645.189,"body":"It's gonna happen at some point,"},{"startTime":642.999,"endTime":645.189,"body":"they're gonna get bitten and"},{"startTime":645.189,"endTime":646.809,"body":"hopefully they will learn from that."},{"startTime":646.809,"endTime":649.809,"body":"Sometimes they won't, sometimes there"},{"startTime":646.809,"endTime":649.809,"body":"won't be a business to continue to"},{"startTime":649.809,"endTime":652.269,"body":"learn with at that point, unfortunately."},{"startTime":652.639,"endTime":655.669,"body":"But it's, it has to be"},{"startTime":652.639,"endTime":655.669,"body":"at that top down level."},{"startTime":655.669,"endTime":657.409,"body":"It can't just be a check the box."},{"startTime":657.899,"endTime":662.309,"body":"And if it is, you will open"},{"startTime":657.899,"endTime":662.309,"body":"yourself up to risk at some point,"},{"startTime":662.309,"endTime":663.869,"body":"and it probably will bite you."},{"startTime":664.409,"endTime":667.769,"body":"And there's going to be monetary"},{"startTime":664.409,"endTime":667.769,"body":"damage associated with that bite."},{"startTime":668.549,"endTime":669.599,"body":"How catastrophic it is."},{"startTime":669.599,"endTime":671.069,"body":"It's gonna depend on a lot of things."},{"startTime":671.429,"endTime":675.299,"body":"There's a significant amount of risk"},{"startTime":671.429,"endTime":675.299,"body":"there, and the more folks can start"},{"startTime":675.299,"endTime":676.739,"body":"to understand that, the better."},{"startTime":677.279,"endTime":681.269,"body":"That's why you have a separate"},{"startTime":677.279,"endTime":681.269,"body":"work laptop and home laptop."},{"startTime":681.669,"endTime":686.109,"body":"It's a, it's an argument that we have"},{"startTime":681.669,"endTime":686.109,"body":"all the time with small managed service"},{"startTime":686.109,"endTime":691.689,"body":"customers of ours is that, a C-Suite"},{"startTime":686.109,"endTime":691.689,"body":"member who's worked in other small"},{"startTime":691.689,"endTime":695.709,"body":"businesses might not understand why"},{"startTime":691.689,"endTime":695.709,"body":"we don't allow you to get to Netflix."},{"startTime":696.264,"endTime":697.314,"body":"On your work laptop?"},{"startTime":697.344,"endTime":698.484,"body":"I'm a C-Suite executive."},{"startTime":698.484,"endTime":699.684,"body":"Is that rule doesn't apply to me."},{"startTime":700.074,"endTime":701.964,"body":"No, it applies to everyone."},{"startTime":702.054,"endTime":702.924,"body":"That's the point."},{"startTime":705.174,"endTime":705.414,"body":"Yeah."},{"startTime":705.414,"endTime":708.234,"body":"I've found having worked with a"},{"startTime":705.414,"endTime":708.234,"body":"lot of different clients, 'cause"},{"startTime":708.654,"endTime":712.974,"body":"they'll put me on a project and"},{"startTime":708.654,"endTime":712.974,"body":"then I talk to their AI or their IT"},{"startTime":713.124,"endTime":714.654,"body":"team about their security policy."},{"startTime":714.654,"endTime":716.874,"body":"They go, oh, we're all M 365."},{"startTime":717.354,"endTime":718.134,"body":"And I go, great."},{"startTime":718.194,"endTime":720.204,"body":"We'll build everything"},{"startTime":718.194,"endTime":720.204,"body":"inside your ecosystem."},{"startTime":720.204,"endTime":721.224,"body":"No Google Sheets, no."},{"startTime":721.224,"endTime":721.634,"body":"Zapier."},{"startTime":721.649,"endTime":721.699,"body":"Yep."},{"startTime":721.699,"endTime":722.539,"body":"We use Power Automate, which."},{"startTime":723.204,"endTime":724.284,"body":"It's a whole new process."},{"startTime":724.284,"endTime":725.184,"body":"We built that for a second."},{"startTime":725.184,"endTime":727.914,"body":"They were like, and some clients are"},{"startTime":725.184,"endTime":727.914,"body":"like, they don't know why we're doing"},{"startTime":727.914,"endTime":729.054,"body":"it, but then they're glad we do it right?"},{"startTime":729.054,"endTime":731.034,"body":"And then other ones are like"},{"startTime":729.054,"endTime":731.034,"body":"we really love Google Sheets."},{"startTime":731.034,"endTime":734.484,"body":"I'm like, yeah, but it's a"},{"startTime":731.034,"endTime":734.484,"body":"violation of your security policies."},{"startTime":734.514,"endTime":734.574,"body":"Yeah."},{"startTime":734.664,"endTime":735.084,"body":"And"},{"startTime":735.654,"endTime":738.774,"body":"it's not your platform, and you"},{"startTime":735.654,"endTime":738.774,"body":"can use both if you really want."},{"startTime":738.924,"endTime":739.614,"body":"We have both."},{"startTime":740.244,"endTime":742.404,"body":"Google Workspaces is marketing automation."},{"startTime":742.824,"endTime":747.444,"body":"Nothing real gets put there because"},{"startTime":742.824,"endTime":747.444,"body":"the security just isn't as good."},{"startTime":747.844,"endTime":751.504,"body":"It's not quite as enterprise class"},{"startTime":747.844,"endTime":751.504,"body":"from a control level without."},{"startTime":752.179,"endTime":754.459,"body":"A really significant amount of"},{"startTime":752.179,"endTime":754.459,"body":"knob turning on the backend."},{"startTime":754.459,"endTime":755.359,"body":"That's just not worth it."},{"startTime":756.019,"endTime":758.829,"body":"Right there there's a lot to be"},{"startTime":756.019,"endTime":758.829,"body":"said for playing in the ecosystem."},{"startTime":758.829,"endTime":764.079,"body":"You understand, and from a data"},{"startTime":758.829,"endTime":764.079,"body":"perspective, the fewer places you house"},{"startTime":764.079,"endTime":768.339,"body":"data, the fewer places you have to secure,"},{"startTime":764.079,"endTime":768.339,"body":"and therefore, overall, the cheaper"},{"startTime":768.339,"endTime":771.189,"body":"it is, even if you're maybe spending"},{"startTime":768.339,"endTime":771.189,"body":"a little bit more on this one project."},{"startTime":771.189,"endTime":775.089,"body":"Because while the guys that"},{"startTime":771.189,"endTime":775.089,"body":"did it originally were used to"},{"startTime":775.809,"endTime":777.909,"body":"Google Sheets and Zapier and."},{"startTime":778.554,"endTime":781.044,"body":"Whatever else it has to be,"},{"startTime":778.554,"endTime":781.044,"body":"we gotta swap it into power"},{"startTime":781.044,"endTime":783.544,"body":"Automate and co-pilot and yeah."},{"startTime":783.574,"endTime":783.724,"body":"Okay."},{"startTime":783.724,"endTime":786.274,"body":"That's a change and"},{"startTime":783.724,"endTime":786.274,"body":"it's a little different."},{"startTime":786.274,"endTime":788.884,"body":"Maybe you just can't work"},{"startTime":786.274,"endTime":788.884,"body":"with that piece of technology."},{"startTime":789.184,"endTime":793.114,"body":"It's probably better than the risk of"},{"startTime":789.184,"endTime":793.114,"body":"sticking in a Google sheet 'cause Yikes."},{"startTime":793.234,"endTime":796.504,"body":"It's a good thing that Google understands"},{"startTime":793.234,"endTime":796.504,"body":"the risks of their platform and"},{"startTime":796.504,"endTime":798.464,"body":"doesn't really let you and that's it."},{"startTime":800.009,"endTime":803.309,"body":"And that's the thing is that again,"},{"startTime":800.009,"endTime":803.309,"body":"it's like they go, we don't understand"},{"startTime":803.309,"endTime":806.279,"body":"why this is more secure, but then they"},{"startTime":803.309,"endTime":806.279,"body":"follow my policy, which is great, right?"},{"startTime":806.279,"endTime":808.579,"body":"Then there's other people who"},{"startTime":806.279,"endTime":808.579,"body":"are like it's still my favorite."},{"startTime":808.639,"endTime":811.88,"body":"Or even I go, you have an enterprise"},{"startTime":808.639,"endTime":811.88,"body":"chat GPT account with the BAA."},{"startTime":811.885,"endTime":812.964,"body":"Why are you still using a different."},{"startTime":814.409,"endTime":817.829,"body":"It's the same Chat, GPT, so I've"},{"startTime":814.409,"endTime":817.829,"body":"even dealt with, so those ends of"},{"startTime":817.829,"endTime":822.149,"body":"the spectrum and you have this ex,"},{"startTime":817.829,"endTime":822.149,"body":"it's this thing, it won't happen"},{"startTime":822.149,"endTime":823.409,"body":"to me, it doesn't apply to me."},{"startTime":823.409,"endTime":824.429,"body":"I'm an executive."},{"startTime":824.489,"endTime":829.349,"body":"And having first started off in it"},{"startTime":824.489,"endTime":829.349,"body":"way back in late nineties where if"},{"startTime":829.349,"endTime":832.769,"body":"you wanted to access the internet from"},{"startTime":829.349,"endTime":832.769,"body":"home, the IT came to your house and"},{"startTime":832.769,"endTime":837.449,"body":"set it up, and they set up the VPN"},{"startTime":832.769,"endTime":837.449,"body":"and you had a physical token with the"},{"startTime":837.449,"endTime":838.679,"body":"rotating numbers and it's like this."},{"startTime":838.739,"endTime":840.089,"body":"And actually the first time I ever."},{"startTime":840.424,"endTime":841.414,"body":"Use your credit card online."},{"startTime":841.414,"endTime":843.904,"body":"I had this American Express thing"},{"startTime":841.414,"endTime":843.904,"body":"that you would plug in inside your"},{"startTime":843.904,"endTime":847.804,"body":"computer and then you'd stick the card"},{"startTime":843.904,"endTime":847.804,"body":"inside of it, like they would run it."},{"startTime":847.804,"endTime":848.764,"body":"They don't do that anymore."},{"startTime":848.764,"endTime":851.554,"body":"And it's like security was"},{"startTime":848.764,"endTime":851.554,"body":"much, much more serious."},{"startTime":851.554,"endTime":857.044,"body":"And we have shifted to a culture of"},{"startTime":851.554,"endTime":857.044,"body":"convenience where we really merged."},{"startTime":857.044,"endTime":860.314,"body":"Like I, one thing I can't believe"},{"startTime":857.044,"endTime":860.314,"body":"is, you see all these day in the"},{"startTime":860.314,"endTime":863.044,"body":"life tiktoks in security companies"},{"startTime":860.314,"endTime":863.044,"body":"in Silicon Valley where someone's"},{"startTime":863.044,"endTime":867.934,"body":"walking around and it's like they're"},{"startTime":863.044,"endTime":867.934,"body":"showing this is the metal detectors."},{"startTime":868.444,"endTime":868.894,"body":"And I was like."},{"startTime":869.404,"endTime":872.014,"body":"You can't, aren't you not supposed"},{"startTime":869.404,"endTime":872.014,"body":"to film that at the point You don't."},{"startTime":872.014,"endTime":873.564,"body":"Why are you showing people how to get in,"},{"startTime":874.434,"endTime":877.314,"body":"like showing all, you don't realize"},{"startTime":874.434,"endTime":877.314,"body":"what's in the background of when"},{"startTime":877.314,"endTime":879.954,"body":"you're filming around street and"},{"startTime":877.314,"endTime":879.954,"body":"it, that always blows my mind."},{"startTime":879.954,"endTime":882.594,"body":"Like the things people film around"},{"startTime":879.954,"endTime":882.594,"body":"their house and whatever and like"},{"startTime":882.714,"endTime":885.914,"body":"right without, or their buildings and"},{"startTime":882.714,"endTime":885.914,"body":"like these little things you don't"},{"startTime":885.914,"endTime":888.674,"body":"realize can be a security issue and it."},{"startTime":889.999,"endTime":891.379,"body":"We want our business to be fun."},{"startTime":891.379,"endTime":893.659,"body":"We want be, we have a culture of fun here."},{"startTime":894.019,"endTime":897.319,"body":"And it's, I think that, and this"},{"startTime":894.019,"endTime":897.319,"body":"is something I deal with my kids."},{"startTime":897.319,"endTime":899.689,"body":"I'm like, my job is not to"},{"startTime":897.319,"endTime":899.689,"body":"stop you from having fun."},{"startTime":899.719,"endTime":904.159,"body":"My job is to stop you from getting hurt"},{"startTime":899.719,"endTime":904.159,"body":"and to realize my job is to protect you."},{"startTime":904.159,"endTime":909.829,"body":"And I think that sometimes we have this"},{"startTime":904.159,"endTime":909.829,"body":"mindset that security, or it is like"},{"startTime":909.829,"endTime":912.649,"body":"the Debbie Downers that they're there"},{"startTime":909.829,"endTime":912.649,"body":"to stop you from having a good time."},{"startTime":912.649,"endTime":914.989,"body":"And it's and when I worked"},{"startTime":912.649,"endTime":914.989,"body":"in it, it was like people are"},{"startTime":915.019,"endTime":916.309,"body":"playing too much mind sweeper."},{"startTime":916.639,"endTime":918.654,"body":"My kids don't even know what that,"},{"startTime":916.639,"endTime":918.654,"body":"it's like such a different thing."},{"startTime":920.194,"endTime":923.674,"body":"You weren't worried about the same"},{"startTime":920.194,"endTime":923.674,"body":"things and now it's like we have these"},{"startTime":923.674,"endTime":927.634,"body":"wide open networks and people like,"},{"startTime":923.674,"endTime":927.634,"body":"I remember you couldn't use any chat."},{"startTime":927.634,"endTime":930.874,"body":"Like the thought of having a Skype"},{"startTime":927.634,"endTime":930.874,"body":"on a work computer, even this"},{"startTime":930.874,"endTime":932.794,"body":"is like 2007, was like, no way."},{"startTime":933.274,"endTime":936.364,"body":"We have a company internal chat"},{"startTime":933.274,"endTime":936.364,"body":"tool, whatever it is, and that's it."},{"startTime":936.364,"endTime":938.824,"body":"You email each other, you"},{"startTime":936.364,"endTime":938.824,"body":"don't have access to internet."},{"startTime":939.694,"endTime":941.884,"body":"If yeah, if you have a Skype"},{"startTime":939.694,"endTime":941.884,"body":"enterprise, then we didn't."},{"startTime":941.884,"endTime":943.744,"body":"So it was like, 'cause"},{"startTime":941.884,"endTime":943.744,"body":"you didn't need it and."},{"startTime":944.859,"endTime":948.299,"body":"That's the thing is that we have"},{"startTime":944.859,"endTime":948.299,"body":"this I talk to work and I talk to"},{"startTime":948.299,"endTime":951.989,"body":"my friends and do you think we'll"},{"startTime":948.299,"endTime":951.989,"body":"ever get back to a culture of"},{"startTime":951.989,"endTime":953.279,"body":"where we separate the two of 'em?"},{"startTime":953.279,"endTime":954.839,"body":"Especially 'cause everyone's"},{"startTime":953.279,"endTime":954.839,"body":"working from home and it's I"},{"startTime":954.839,"endTime":955.949,"body":"don't wanna have two laptops."},{"startTime":955.949,"endTime":961.109,"body":"And this mindset like, can we get"},{"startTime":955.949,"endTime":961.109,"body":"people to separate work from play?"},{"startTime":961.139,"endTime":963.899,"body":"'cause once you merge them, you"},{"startTime":961.139,"endTime":963.899,"body":"stop, loosen that mindset of"},{"startTime":963.899,"endTime":964.899,"body":"security and that's when you start."},{"startTime":965.754,"endTime":966.834,"body":"Cutting little corners."},{"startTime":966.834,"endTime":970.134,"body":"And I think I've heard someone who does"},{"startTime":966.834,"endTime":970.134,"body":"pilot stuff, call it the Swiss cheese,"},{"startTime":970.134,"endTime":973.974,"body":"which is where the little holes line up"},{"startTime":970.134,"endTime":973.974,"body":"and that's when the bad thing happens."},{"startTime":974.184,"endTime":975.414,"body":"And that's when somebody gets in."},{"startTime":975.984,"endTime":977.964,"body":"So you always say, we've"},{"startTime":975.984,"endTime":977.964,"body":"always done it this way."},{"startTime":978.564,"endTime":978.864,"body":"Oh boy."},{"startTime":978.924,"endTime":980.694,"body":"Have my least favorite phrase right there."},{"startTime":981.054,"endTime":984.004,"body":"So here's where this"},{"startTime":981.054,"endTime":984.004,"body":"gets really interesting."},{"startTime":985.294,"endTime":988.744,"body":"Security, cybersecurity, physical"},{"startTime":985.294,"endTime":988.744,"body":"security, doesn't matter what"},{"startTime":988.744,"endTime":991.234,"body":"it's, you never get to Trump."},{"startTime":991.639,"endTime":994.829,"body":"One thing and one thing, everything"},{"startTime":991.639,"endTime":994.829,"body":"else you can probably Trump, but"},{"startTime":994.829,"endTime":998.429,"body":"you can't Trump operations, right?"},{"startTime":998.429,"endTime":1000.589,"body":"You still have to be"},{"startTime":998.429,"endTime":1000.589,"body":"able to get the job done."},{"startTime":1000.619,"endTime":1005.959,"body":"So if the security is causing"},{"startTime":1000.619,"endTime":1005.959,"body":"too much of a drag, one of"},{"startTime":1005.959,"endTime":1007.399,"body":"two things is going to happen."},{"startTime":1007.399,"endTime":1011.629,"body":"And this is where you can occasionally"},{"startTime":1007.399,"endTime":1011.629,"body":"get C-suites that go the other direction"},{"startTime":1011.629,"endTime":1017.324,"body":"because they've experienced being unable"},{"startTime":1011.629,"endTime":1017.324,"body":"to do their job because it went too far."},{"startTime":1018.004,"endTime":1023.434,"body":"Because somebody in it wanted to act like"},{"startTime":1018.004,"endTime":1023.434,"body":"the policeman instead of enabling, right?"},{"startTime":1023.434,"endTime":1028.264,"body":"So from an IT perspective and from"},{"startTime":1023.434,"endTime":1028.264,"body":"a executive perspective even, you"},{"startTime":1028.264,"endTime":1035.314,"body":"really should be focusing on how do"},{"startTime":1028.264,"endTime":1035.314,"body":"I reduce my risk without reducing my"},{"startTime":1035.314,"endTime":1037.984,"body":"ability to generate revenue, right?"},{"startTime":1038.164,"endTime":1043.084,"body":"If you need that fun culture to"},{"startTime":1038.164,"endTime":1043.084,"body":"hire the right people, awesome."},{"startTime":1043.744,"endTime":1048.339,"body":"How do I. Obfuscate the metal detectors"},{"startTime":1043.744,"endTime":1048.339,"body":"so that I can't see 'em in the background."},{"startTime":1048.549,"endTime":1049.569,"body":"When people take videos."},{"startTime":1049.619,"endTime":1050.849,"body":"It's we're changing."},{"startTime":1050.879,"endTime":1052.259,"body":"You have to change, right?"},{"startTime":1052.439,"endTime":1057.929,"body":"With the times at that level"},{"startTime":1052.439,"endTime":1057.929,"body":"to meet your employees and"},{"startTime":1057.929,"endTime":1059.099,"body":"your people where they're at."},{"startTime":1059.149,"endTime":1063.739,"body":"When we look at technology change in an"},{"startTime":1059.149,"endTime":1063.739,"body":"organization, cybersecurity or otherwise,"},{"startTime":1063.769,"endTime":1067.549,"body":"'cause for us, cybersecurity is just the"},{"startTime":1063.769,"endTime":1067.549,"body":"lens through which we view everything."},{"startTime":1067.699,"endTime":1069.644,"body":"Always cybersecurity first,"},{"startTime":1067.699,"endTime":1069.644,"body":"and we go from there."},{"startTime":1070.474,"endTime":1074.004,"body":"But the process, methodology"},{"startTime":1070.474,"endTime":1074.004,"body":"the execution framework, people,"},{"startTime":1074.274,"endTime":1076.104,"body":"then process, then technology."},{"startTime":1076.374,"endTime":1078.744,"body":"Let's understand the business, right?"},{"startTime":1078.804,"endTime":1081.174,"body":"And that means understanding"},{"startTime":1078.804,"endTime":1081.174,"body":"the people, right?"},{"startTime":1081.174,"endTime":1084.264,"body":"If I'm a, if I'm a large scale"},{"startTime":1081.174,"endTime":1084.264,"body":"enterprise and my labs are full"},{"startTime":1084.274,"endTime":1088.594,"body":"of recent college grads, I'm gonna"},{"startTime":1084.274,"endTime":1088.594,"body":"put a different limb system in."},{"startTime":1088.984,"endTime":1096.724,"body":"Then if I am a startup and every second"},{"startTime":1088.984,"endTime":1096.724,"body":"person in my lab bench has two PhDs."},{"startTime":1097.084,"endTime":1100.624,"body":"Those are two different limb systems"},{"startTime":1097.084,"endTime":1100.624,"body":"that I'm gonna put in because it's two"},{"startTime":1100.624,"endTime":1102.514,"body":"different types of people executing on."},{"startTime":1103.054,"endTime":1105.814,"body":"Then you can look at the"},{"startTime":1103.054,"endTime":1105.814,"body":"processes, fix maybe what's broken."},{"startTime":1105.814,"endTime":1108.154,"body":"If you look at it, then"},{"startTime":1105.814,"endTime":1108.154,"body":"you chase the technology."},{"startTime":1108.814,"endTime":1114.304,"body":"It doesn't matter if it's cyber technology"},{"startTime":1108.814,"endTime":1114.304,"body":"or ai chase those two ones first, you'll"},{"startTime":1114.304,"endTime":1116.104,"body":"have a hell of a lot better experience."},{"startTime":1116.134,"endTime":1120.034,"body":"But even with the security aspect"},{"startTime":1116.134,"endTime":1120.034,"body":"of it, we have to figure out how"},{"startTime":1120.034,"endTime":1124.444,"body":"we reduce risk to a tenable level"},{"startTime":1120.034,"endTime":1124.444,"body":"because you can't remove it, right?"},{"startTime":1124.444,"endTime":1125.644,"body":"That's just not possible."},{"startTime":1126.254,"endTime":1129.524,"body":"You, as you and I were talking before"},{"startTime":1126.254,"endTime":1129.524,"body":"the show starts, we've got access to some"},{"startTime":1129.604,"endTime":1133.114,"body":"really neat security technologies, right?"},{"startTime":1133.114,"endTime":1136.924,"body":"Stuff that's right out"},{"startTime":1133.114,"endTime":1136.924,"body":"of NSA and DOD patents."},{"startTime":1137.164,"endTime":1141.034,"body":"Things that are biometric sensing,"},{"startTime":1137.164,"endTime":1141.034,"body":"fingerprint readers that are"},{"startTime":1141.034,"endTime":1142.474,"body":"rings that sit on your fingers."},{"startTime":1142.474,"endTime":1145.644,"body":"We can stick in front of people's"},{"startTime":1142.474,"endTime":1145.644,"body":"bank accounts, stuff that, an"},{"startTime":1145.644,"endTime":1148.704,"body":"average MSP or even an average"},{"startTime":1145.644,"endTime":1148.704,"body":"security provider might not have."},{"startTime":1150.399,"endTime":1154.239,"body":"But if we can't apply the technology in"},{"startTime":1150.399,"endTime":1154.239,"body":"a way that still allows the business to"},{"startTime":1154.239,"endTime":1159.369,"body":"operate, it's all meaningless anyways"},{"startTime":1154.239,"endTime":1159.369,"body":"because people will find a way around it."},{"startTime":1159.369,"endTime":1165.639,"body":"That's why we push so hard when we look"},{"startTime":1159.369,"endTime":1165.639,"body":"at the small to medium enterprise space"},{"startTime":1166.179,"endTime":1172.359,"body":"that if you aren't using ai, you're"},{"startTime":1166.179,"endTime":1172.359,"body":"wrong because your employees are, you"},{"startTime":1172.359,"endTime":1177.639,"body":"just might not know it yet, and that"},{"startTime":1172.359,"endTime":1177.639,"body":"means you're not reducing the risk."},{"startTime":1177.969,"endTime":1180.879,"body":"I hesitate to say you're not"},{"startTime":1177.969,"endTime":1180.879,"body":"controlling it because you're really"},{"startTime":1180.879,"endTime":1182.349,"body":"gonna have a hard time doing that."},{"startTime":1182.349,"endTime":1183.609,"body":"Some of your examples, right?"},{"startTime":1183.739,"endTime":1186.919,"body":"I don't like this particular AI model,"},{"startTime":1183.739,"endTime":1186.919,"body":"so I'm gonna take a picture of what's"},{"startTime":1186.919,"endTime":1188.329,"body":"on my screen and run it through chat."},{"startTime":1188.329,"endTime":1189.019,"body":"GPT."},{"startTime":1189.769,"endTime":1190.279,"body":"Oops."},{"startTime":1190.919,"endTime":1192.989,"body":"You're not gonna be able to"},{"startTime":1190.919,"endTime":1192.989,"body":"completely reduce the risk."},{"startTime":1193.169,"endTime":1197.309,"body":"What you should do is try to put the right"},{"startTime":1193.169,"endTime":1197.309,"body":"boundaries and guardrails and practices"},{"startTime":1197.309,"endTime":1201.899,"body":"and policies and procedures and culture"},{"startTime":1197.309,"endTime":1201.899,"body":"in play so that you can reduce it."},{"startTime":1202.439,"endTime":1206.519,"body":"While letting everybody get those 10"},{"startTime":1202.439,"endTime":1206.519,"body":"to 70% gains, if you're lucky, from an"},{"startTime":1206.519,"endTime":1208.379,"body":"AI perspective in efficiency, right?"},{"startTime":1208.379,"endTime":1209.939,"body":"We're not cutting head"},{"startTime":1208.379,"endTime":1209.939,"body":"count with this stuff."},{"startTime":1210.389,"endTime":1213.029,"body":"Technology transformation doesn't"},{"startTime":1210.389,"endTime":1213.029,"body":"do that except in the enterprise,"},{"startTime":1213.029,"endTime":1214.109,"body":"and even then it still fails."},{"startTime":1214.109,"endTime":1217.109,"body":"But that's a whole separate"},{"startTime":1214.109,"endTime":1217.109,"body":"topic of conversation."},{"startTime":1218.759,"endTime":1222.749,"body":"One of the things I've noticed is that"},{"startTime":1218.759,"endTime":1222.749,"body":"people think of AI equals ChatGPT."},{"startTime":1222.749,"endTime":1227.219,"body":"So even when we had a Google Workspaces"},{"startTime":1222.749,"endTime":1227.219,"body":"account, everyone had Gemini and the G New"},{"startTime":1227.219,"endTime":1231.749,"body":"Gemini model, I think it's great, I use it"},{"startTime":1227.219,"endTime":1231.749,"body":"a lot, but they would go, we want ChatGPT."},{"startTime":1231.749,"endTime":1232.939,"body":"And I was like let's get it for 'em."},{"startTime":1232.969,"endTime":1237.239,"body":"Let's get be a like, let's just, they're"},{"startTime":1232.969,"endTime":1237.239,"body":"gonna do it like if you because they're"},{"startTime":1237.239,"endTime":1238.289,"body":"like I don't wanna use the bad one."},{"startTime":1238.289,"endTime":1240.329,"body":"And it is that balance of."},{"startTime":1241.319,"endTime":1243.029,"body":"You could only change behavior so much."},{"startTime":1243.029,"endTime":1245.969,"body":"Like whenever I'm building an"},{"startTime":1243.029,"endTime":1245.969,"body":"automation for someone, I'm like, the"},{"startTime":1245.969,"endTime":1249.569,"body":"more I have to change your behavior,"},{"startTime":1245.969,"endTime":1249.569,"body":"the less likely this is to succeed."},{"startTime":1250.019,"endTime":1251.939,"body":"And it's exactly that balance of advice."},{"startTime":1251.939,"endTime":1252.929,"body":"What tools do you use?"},{"startTime":1252.929,"endTime":1254.039,"body":"What's your process?"},{"startTime":1254.309,"endTime":1255.389,"body":"What's your what you do things."},{"startTime":1255.389,"endTime":1257.459,"body":"I want it to feel like nothing's changing."},{"startTime":1257.459,"endTime":1260.839,"body":"And one of the things I think about,"},{"startTime":1257.459,"endTime":1260.839,"body":"and I want your security perspective"},{"startTime":1260.839,"endTime":1262.249,"body":"is we transcribe everything now."},{"startTime":1262.699,"endTime":1267.219,"body":"Like now the thought of wearing a wire"},{"startTime":1262.699,"endTime":1267.219,"body":"on yourself when I was a kid now you, you"},{"startTime":1267.219,"endTime":1269.109,"body":"can get 'em you can pay like 50 bucks."},{"startTime":1269.109,"endTime":1270.609,"body":"Amazon just bought a"},{"startTime":1269.109,"endTime":1270.609,"body":"company that does this."},{"startTime":1270.609,"endTime":1271.419,"body":"I think it's yellow."},{"startTime":1271.419,"endTime":1274.619,"body":"And you wear a watch that just records you"},{"startTime":1271.419,"endTime":1274.619,"body":"all the time and it's what are you doing?"},{"startTime":1275.079,"endTime":1276.639,"body":"That's such a different mindset."},{"startTime":1276.639,"endTime":1278.249,"body":"It's we've all said something we regret."},{"startTime":1278.279,"endTime":1278.669,"body":"You know what I mean?"},{"startTime":1278.669,"endTime":1281.699,"body":"It's like we don't want that recorded"},{"startTime":1278.669,"endTime":1281.699,"body":"and yet we're recording everything and we"},{"startTime":1281.699,"endTime":1283.679,"body":"don't think about where those files are."},{"startTime":1284.039,"endTime":1286.529,"body":"And they're all, let's say they're"},{"startTime":1284.039,"endTime":1286.529,"body":"all stored in your Google Drive"},{"startTime":1286.649,"endTime":1288.869,"body":"and then you integrate your"},{"startTime":1286.649,"endTime":1288.869,"body":"Google Drive with everything."},{"startTime":1289.379,"endTime":1293.579,"body":"You only need one thing to have a security"},{"startTime":1289.379,"endTime":1293.579,"body":"issue and now your Google Drive is open."},{"startTime":1293.579,"endTime":1297.289,"body":"'cause I noticed that people don't,"},{"startTime":1293.579,"endTime":1297.289,"body":"aren't very fastidious about, this drive"},{"startTime":1297.289,"endTime":1300.049,"body":"is available to this person, this drive"},{"startTime":1297.289,"endTime":1300.049,"body":"is private and this is for this group."},{"startTime":1300.349,"endTime":1302.659,"body":"Even though we say we're gonna do"},{"startTime":1300.349,"endTime":1302.659,"body":"it, like it doesn't really happen."},{"startTime":1302.659,"endTime":1303.439,"body":"Let's be honest."},{"startTime":1303.439,"endTime":1303.739,"body":"And that."},{"startTime":1304.909,"endTime":1308.149,"body":"You just, there's always holes when"},{"startTime":1304.909,"endTime":1308.149,"body":"someone's into your cloud infrastructure."},{"startTime":1308.149,"endTime":1309.829,"body":"They're probably gonna get"},{"startTime":1308.149,"endTime":1309.829,"body":"most, if not all of them."},{"startTime":1310.699,"endTime":1315.289,"body":"And it's that trying to change"},{"startTime":1310.699,"endTime":1315.289,"body":"behavior is really hard."},{"startTime":1315.289,"endTime":1318.449,"body":"So you have to figure out how could"},{"startTime":1315.289,"endTime":1318.449,"body":"make this work without changing you?"},{"startTime":1318.959,"endTime":1320.039,"body":"And I think that's."},{"startTime":1320.579,"endTime":1324.269,"body":"Probably the biggest challenge you"},{"startTime":1320.579,"endTime":1324.269,"body":"face, which is we've changed how we"},{"startTime":1324.269,"endTime":1325.889,"body":"approach computers, how we approach it."},{"startTime":1325.889,"endTime":1328.289,"body":"It used to be no one could afford"},{"startTime":1325.889,"endTime":1328.289,"body":"a computer, so it was only at work."},{"startTime":1328.709,"endTime":1329.399,"body":"There was no thing."},{"startTime":1329.399,"endTime":1331.619,"body":"And then now we're the expectation."},{"startTime":1331.979,"endTime":1333.119,"body":"And again, this is how old I am."},{"startTime":1333.119,"endTime":1336.299,"body":"I'm like the expectation that you get"},{"startTime":1333.119,"endTime":1336.299,"body":"Netflix on your work computer is so"},{"startTime":1336.299,"endTime":1340.799,"body":"weird to me is like you barely got work"},{"startTime":1336.299,"endTime":1340.799,"body":"email when I was working corporate."},{"startTime":1340.799,"endTime":1342.179,"body":"So it's very different."},{"startTime":1342.479,"endTime":1344.489,"body":"And we have had this cultural shift."},{"startTime":1344.969,"endTime":1346.499,"body":"So pilot was."},{"startTime":1347.534,"endTime":1347.924,"body":"Yeah."},{"startTime":1348.224,"endTime":1348.944,"body":"Bigger than the"},{"startTime":1348.944,"endTime":1350.924,"body":"iPhone Pro Max spac."},{"startTime":1350.924,"endTime":1351.554,"body":"Spac."},{"startTime":1352.124,"endTime":1352.424,"body":"Yeah."},{"startTime":1352.544,"endTime":1353.594,"body":"I loved my POM pilot."},{"startTime":1353.594,"endTime":1356.924,"body":"And then I had a Blackberry and you had"},{"startTime":1353.594,"endTime":1356.924,"body":"BBM and you could send Blackberry to Black"},{"startTime":1357.164,"endTime":1358.514,"body":"and it's like your Blackberry's for work."},{"startTime":1358.514,"endTime":1359.234,"body":"Any other phone's?"},{"startTime":1359.234,"endTime":1360.104,"body":"Personal and I."},{"startTime":1360.854,"endTime":1363.494,"body":"I don't know why it, I"},{"startTime":1360.854,"endTime":1363.494,"body":"guess that's convenience."},{"startTime":1363.494,"endTime":1366.014,"body":"'cause it's like having, remember"},{"startTime":1363.494,"endTime":1366.014,"body":"we used to have a phone holster?"},{"startTime":1366.044,"endTime":1366.674,"body":"No one would do that."},{"startTime":1366.674,"endTime":1367.604,"body":"Now, can you imagine?"},{"startTime":1367.694,"endTime":1370.544,"body":"Like I have, I remember one point, yikes."},{"startTime":1371.534,"endTime":1373.904,"body":"I remember in City S slickers where"},{"startTime":1371.534,"endTime":1373.904,"body":"he reached for his phone holster"},{"startTime":1373.904,"endTime":1376.154,"body":"so you could get the phone out"},{"startTime":1373.904,"endTime":1376.154,"body":"faster and flip the phone open and"},{"startTime":1376.154,"endTime":1377.534,"body":"pull the wire and that was cool."},{"startTime":1377.774,"endTime":1378.164,"body":"Yeah."},{"startTime":1378.224,"endTime":1379.304,"body":"I was like, that's so cool."},{"startTime":1380.044,"endTime":1381.034,"body":"What's cool is shifted."},{"startTime":1381.034,"endTime":1385.444,"body":"So we have this cultural shift"},{"startTime":1381.034,"endTime":1385.444,"body":"where it's I only want one phone"},{"startTime":1385.474,"endTime":1386.494,"body":"'cause it can handle everything."},{"startTime":1386.494,"endTime":1389.344,"body":"I only want one laptop"},{"startTime":1386.494,"endTime":1389.344,"body":"and I want super communes."},{"startTime":1389.344,"endTime":1391.834,"body":"'cause people don't wanna"},{"startTime":1389.344,"endTime":1391.834,"body":"spend five minutes locking in."},{"startTime":1391.834,"endTime":1395.044,"body":"'cause if you make it take too long,"},{"startTime":1391.834,"endTime":1395.044,"body":"which I love you said they'll find"},{"startTime":1395.044,"endTime":1397.234,"body":"a way around it or they'll just"},{"startTime":1395.044,"endTime":1397.234,"body":"leave it locked in all the time."},{"startTime":1397.834,"endTime":1399.514,"body":"For people who are thinking about."},{"startTime":1400.379,"endTime":1402.299,"body":"Should we have a security policy?"},{"startTime":1402.659,"endTime":1406.709,"body":"How early in the business process"},{"startTime":1402.659,"endTime":1406.709,"body":"if they're just doing fundraising"},{"startTime":1406.709,"endTime":1409.399,"body":"or they're starting a business,"},{"startTime":1406.709,"endTime":1409.399,"body":"when should they start thinking"},{"startTime":1409.399,"endTime":1412.039,"body":"about creating security policies?"},{"startTime":1412.789,"endTime":1418.169,"body":"So here's the deal with that and I'll go"},{"startTime":1412.789,"endTime":1418.169,"body":"back to the statement that you said that"},{"startTime":1418.289,"endTime":1424.319,"body":"when you're executing and building process"},{"startTime":1418.289,"endTime":1424.319,"body":"stuff for customers, you're trying to, to."},{"startTime":1424.709,"endTime":1428.429,"body":"Make it the least painful change"},{"startTime":1424.709,"endTime":1428.429,"body":"possible, trying to make it feel"},{"startTime":1428.429,"endTime":1431.639,"body":"like they're still doing the same"},{"startTime":1428.429,"endTime":1431.639,"body":"job they were yesterday almost."},{"startTime":1432.029,"endTime":1438.299,"body":"Now I would argue that taking advantage"},{"startTime":1432.029,"endTime":1438.299,"body":"of technology change wants to always"},{"startTime":1438.299,"endTime":1443.699,"body":"look to fix the process, you have to"},{"startTime":1438.299,"endTime":1443.699,"body":"have the right transformation activities"},{"startTime":1443.699,"endTime":1448.979,"body":"in play and that's just as much people"},{"startTime":1443.699,"endTime":1448.979,"body":"as it is technology and technologists"},{"startTime":1448.979,"endTime":1452.879,"body":"like you and I will occasionally"},{"startTime":1448.979,"endTime":1452.879,"body":"struggle with that sometimes, but."},{"startTime":1453.224,"endTime":1453.464,"body":"Here."},{"startTime":1453.494,"endTime":1454.184,"body":"Here's the deal."},{"startTime":1456.464,"endTime":1461.654,"body":"Putting in guardrails after the"},{"startTime":1456.464,"endTime":1461.654,"body":"fact, after a breach, after something"},{"startTime":1461.654,"endTime":1467.474,"body":"happens, even if it's not after"},{"startTime":1461.654,"endTime":1467.474,"body":"something happens, but you're doing"},{"startTime":1467.474,"endTime":1473.024,"body":"it as a 500 person company rather than"},{"startTime":1467.474,"endTime":1473.024,"body":"a five person company, guess what?"},{"startTime":1473.924,"endTime":1478.784,"body":"The class of providers, tools,"},{"startTime":1473.924,"endTime":1478.784,"body":"technologies, systems, not"},{"startTime":1478.784,"endTime":1480.584,"body":"only are those more expensive."},{"startTime":1481.479,"endTime":1484.599,"body":"So you're gonna cost"},{"startTime":1481.479,"endTime":1484.599,"body":"yourself bigger dollars."},{"startTime":1486.189,"endTime":1490.749,"body":"Process change takes longer and"},{"startTime":1486.189,"endTime":1490.749,"body":"people will fight it harder, right?"},{"startTime":1490.989,"endTime":1494.199,"body":"Always start as early as you possibly can."},{"startTime":1494.499,"endTime":1498.249,"body":"It doesn't matter whether it's tech"},{"startTime":1494.499,"endTime":1498.249,"body":"change or cybersecurity policy."},{"startTime":1498.879,"endTime":1505.959,"body":"That governance, that procedural level"},{"startTime":1498.879,"endTime":1505.959,"body":"processing processes and systems as early"},{"startTime":1505.959,"endTime":1508.149,"body":"as you can afford to put them in, is."},{"startTime":1508.764,"endTime":1510.114,"body":"Always the right choice."},{"startTime":1510.204,"endTime":1511.404,"body":"That's the biggest difference."},{"startTime":1511.464,"endTime":1514.704,"body":"When I look at a startup that I'm invested"},{"startTime":1511.464,"endTime":1514.704,"body":"in, or a small business that we're working"},{"startTime":1514.704,"endTime":1516.414,"body":"with, or somebody that I'm just mentoring."},{"startTime":1517.254,"endTime":1521.454,"body":"The difference between a $5 million a"},{"startTime":1517.254,"endTime":1521.454,"body":"year entity and a $50 million a year"},{"startTime":1521.454,"endTime":1523.794,"body":"entity, nine times outta 10 is one thing."},{"startTime":1524.634,"endTime":1527.484,"body":"One has systems and processes"},{"startTime":1524.634,"endTime":1527.484,"body":"and the other one doesn't."},{"startTime":1528.114,"endTime":1532.314,"body":"That's the biggest differentiating"},{"startTime":1528.114,"endTime":1532.314,"body":"factor every single time."},{"startTime":1533.014,"endTime":1533.974,"body":"So start early."},{"startTime":1534.559,"endTime":1537.469,"body":"Move fast, break some things"},{"startTime":1534.559,"endTime":1537.469,"body":"cause a problem or two, do"},{"startTime":1537.469,"endTime":1538.549,"body":"it while the risk is lower."},{"startTime":1538.579,"endTime":1541.969,"body":"And I know it feels like the risk is"},{"startTime":1538.579,"endTime":1541.969,"body":"big today, two years from now, if it's"},{"startTime":1541.969,"endTime":1546.109,"body":"a successful idea and you're doing twice"},{"startTime":1541.969,"endTime":1546.109,"body":"what you were in revenue, it's gonna cost"},{"startTime":1546.109,"endTime":1548.179,"body":"2, 3, 4 times as much to execute change."},{"startTime":1550.734,"endTime":1551.269,"body":"I love that."},{"startTime":1551.449,"endTime":1556.039,"body":"I think about, my kids have always had"},{"startTime":1551.449,"endTime":1556.039,"body":"school uniforms because of, so that's"},{"startTime":1556.039,"endTime":1559.549,"body":"all they've known, but it's when a school"},{"startTime":1556.039,"endTime":1559.549,"body":"that doesn't have uniforms tries to enact"},{"startTime":1559.549,"endTime":1563.294,"body":"them, there's protests outside and my"},{"startTime":1559.549,"endTime":1563.294,"body":"t-shirts are freedom of speech thing."},{"startTime":1563.504,"endTime":1564.764,"body":"My kids don't even think that way."},{"startTime":1564.764,"endTime":1566.914,"body":"No, we just, you have your school"},{"startTime":1564.764,"endTime":1566.914,"body":"clothes and you're not school"},{"startTime":1566.914,"endTime":1568.984,"body":"clothes, and they just think that way."},{"startTime":1568.984,"endTime":1572.014,"body":"So you're exactly right that it's so"},{"startTime":1568.984,"endTime":1572.014,"body":"much easier to start from the beginning"},{"startTime":1572.284,"endTime":1574.144,"body":"than to let people get away with it."},{"startTime":1575.329,"endTime":1575.839,"body":"I love that."},{"startTime":1576.619,"endTime":1577.309,"body":"This has been amazing."},{"startTime":1577.309,"endTime":1580.339,"body":"I appreciate you giving us your time"},{"startTime":1577.309,"endTime":1580.339,"body":"Again, you're just, this is so good,"},{"startTime":1580.339,"endTime":1583.219,"body":"so many great ideas for me, for people"},{"startTime":1580.339,"endTime":1583.219,"body":"that are like, oh my gosh, I need"},{"startTime":1583.219,"endTime":1584.509,"body":"to start taking security seriously."},{"startTime":1584.779,"endTime":1585.559,"body":"Where can they find you?"},{"startTime":1585.559,"endTime":1588.229,"body":"Where can they find you online and"},{"startTime":1585.559,"endTime":1588.229,"body":"where can they like take fast action?"},{"startTime":1588.859,"endTime":1592.639,"body":"So easiest way to get ahold of me"},{"startTime":1588.859,"endTime":1592.639,"body":"from something like this is my booking"},{"startTime":1592.639,"endTime":1594.649,"body":"link is always available online."},{"startTime":1594.649,"endTime":1597.199,"body":"You can't see what I'm in meetings"},{"startTime":1594.649,"endTime":1597.199,"body":"for, but you can see when I'm"},{"startTime":1597.199,"endTime":1601.049,"body":"available we leave those on my,"},{"startTime":1597.199,"endTime":1601.049,"body":"on our LinkedIn profile, there's,"},{"startTime":1601.319,"endTime":1604.079,"body":"there's corporate driven ones where"},{"startTime":1601.319,"endTime":1604.079,"body":"you can get ahold of me or anybody"},{"startTime":1604.079,"endTime":1605.579,"body":"on the team really who's available."},{"startTime":1605.579,"endTime":1609.209,"body":"That's, that sits on our website,"},{"startTime":1605.579,"endTime":1609.209,"body":"they sit on our LinkedIn page."},{"startTime":1609.399,"endTime":1611.979,"body":"I don't really do Twitter"},{"startTime":1609.399,"endTime":1611.979,"body":"or anything like that."},{"startTime":1611.979,"endTime":1613.719,"body":"LinkedIn is always the best one."},{"startTime":1614.084,"endTime":1617.294,"body":"If you can't get ahold of me on"},{"startTime":1614.084,"endTime":1617.294,"body":"there, try the website that's shot"},{"startTime":1617.294,"endTime":1620.684,"body":"number two, or reach out to somebody"},{"startTime":1617.294,"endTime":1620.684,"body":"on our business development team."},{"startTime":1620.684,"endTime":1623.564,"body":"I promise they will always answer, and"},{"startTime":1620.684,"endTime":1623.564,"body":"if they don't, I should hear about it."},{"startTime":1623.624,"endTime":1624.014,"body":"So"},{"startTime":1625.604,"endTime":1626.084,"body":"amazing."},{"startTime":1626.084,"endTime":1627.134,"body":"Thank you so much for being here."},{"startTime":1627.134,"endTime":1629.474,"body":"I'll put the links in the show"},{"startTime":1627.134,"endTime":1629.474,"body":"notes and of course, below the video"},{"startTime":1629.474,"endTime":1630.464,"body":"for those you watching YouTube."},{"startTime":1630.764,"endTime":1633.734,"body":"Thank you again so much for being here"},{"startTime":1630.764,"endTime":1633.734,"body":"today, Jason, for an amazing episode"},{"startTime":1634.094,"endTime":1636.254,"body":"of the Artificial Intelligence Podcast."},{"startTime":1636.774,"endTime":1638.844,"body":"Thank you for listening to"},{"startTime":1636.774,"endTime":1638.844,"body":"this week's episode of the"},{"startTime":1638.844,"endTime":1640.524,"body":"Artificial Intelligence Podcast."},{"startTime":1640.524,"endTime":1643.524,"body":"Make sure to subscribe so you"},{"startTime":1640.524,"endTime":1643.524,"body":"never miss another episode."},{"startTime":1643.554,"endTime":1646.464,"body":"We'll be back next Monday with"},{"startTime":1643.554,"endTime":1646.464,"body":"more tips and strategies on how to"},{"startTime":1646.464,"endTime":1649.494,"body":"leverage AI to grow your business"},{"startTime":1646.464,"endTime":1649.494,"body":"and achieve better results."},{"startTime":1649.584,"endTime":1653.184,"body":"In the meantime, if you're curious"},{"startTime":1649.584,"endTime":1653.184,"body":"about how AI can boost your business'"},{"startTime":1653.184,"endTime":1657.714,"body":"revenue, head over to artificial"},{"startTime":1653.184,"endTime":1657.714,"body":"intelligence pod.com/calculator."},{"startTime":1657.714,"endTime":1661.044,"body":"Use our AI revenue calculator"},{"startTime":1657.714,"endTime":1661.044,"body":"to discover the potential impact"},{"startTime":1661.044,"endTime":1663.084,"body":"AI can have on your bottom line."},{"startTime":1663.084,"endTime":1665.814,"body":"It's quick, easy, and"},{"startTime":1663.084,"endTime":1665.814,"body":"might just change the way."},{"startTime":1666.054,"endTime":1666.289,"body":"Think about your."},{"startTime":1666.684,"endTime":1669.564,"body":"Business while you're there,"},{"startTime":1666.684,"endTime":1669.564,"body":"catch up on past episodes."},{"startTime":1669.564,"endTime":1671.634,"body":"Leave a review and check out our socials."}]}