{"version":"1.0.0","segments":[{"startTime":1.454,"endTime":4.214,"body":"Is the world ready for artificial"},{"startTime":1.454,"endTime":4.214,"body":"intelligence in the C-Suite?"},{"startTime":4.244,"endTime":8.084,"body":"Let's find out today's amazing"},{"startTime":4.244,"endTime":8.084,"body":"special guest, Alan Gold."},{"startTime":9.504,"endTime":13.134,"body":"Welcome to the Artificial Intelligence"},{"startTime":9.504,"endTime":13.134,"body":"Podcast, where we make AI simple,"},{"startTime":13.194,"endTime":16.404,"body":"practical, and accessible for"},{"startTime":13.194,"endTime":16.404,"body":"small business owners and leaders."},{"startTime":16.464,"endTime":19.464,"body":"Forget the complicated T talk"},{"startTime":16.464,"endTime":19.464,"body":"or expensive consultants."},{"startTime":19.554,"endTime":22.554,"body":"This is where you'll learn how to"},{"startTime":19.554,"endTime":22.554,"body":"implement AI strategies that are"},{"startTime":22.584,"endTime":25.944,"body":"easy to understand and can make"},{"startTime":22.584,"endTime":25.944,"body":"a big impact for your business."},{"startTime":26.004,"endTime":28.674,"body":"The Artificial Intelligence Podcast"},{"startTime":26.004,"endTime":28.674,"body":"is brought to you by fraction aio."},{"startTime":29.109,"endTime":32.649,"body":"The trusted partner for AI Digital"},{"startTime":29.109,"endTime":32.649,"body":"Transformation at fraction A IO, we"},{"startTime":32.649,"endTime":36.279,"body":"help small and medium sized businesses"},{"startTime":32.649,"endTime":36.279,"body":"boost revenue by eliminating time"},{"startTime":36.279,"endTime":39.429,"body":"wasting non-revenue generating"},{"startTime":36.279,"endTime":39.429,"body":"tasks that frustrate your team."},{"startTime":39.549,"endTime":42.699,"body":"With our custom AI bots, tools"},{"startTime":39.549,"endTime":42.699,"body":"and automations, we make it"},{"startTime":42.729,"endTime":46.089,"body":"easy to shift your team's focus"},{"startTime":42.729,"endTime":46.089,"body":"to the tasks that matter most."},{"startTime":46.089,"endTime":49.599,"body":"Driving growth and results,"},{"startTime":46.089,"endTime":49.599,"body":"we guide you through a smooth."},{"startTime":49.904,"endTime":53.894,"body":"Seamless transition to ai ensuring you"},{"startTime":49.904,"endTime":53.894,"body":"avoid costly mistakes and invest in"},{"startTime":53.894,"endTime":55.964,"body":"the tools that truly deliver value."},{"startTime":55.964,"endTime":57.134,"body":"Don't get left behind."},{"startTime":57.134,"endTime":60.554,"body":"Let fraction aio o help you stay"},{"startTime":57.134,"endTime":60.554,"body":"ahead in today's AI driven world."},{"startTime":60.764,"endTime":61.394,"body":"Learn more."},{"startTime":61.574,"endTime":62.234,"body":"Get started."},{"startTime":62.234,"endTime":64.844,"body":"Fraction aio.com."},{"startTime":66.908,"endTime":70.808,"body":"Now Alan, I'm excited to have you here"},{"startTime":66.908,"endTime":70.808,"body":"because you are a fractional CMO and you"},{"startTime":70.808,"endTime":72.248,"body":"have a lot of experience in that space."},{"startTime":72.248,"endTime":76.348,"body":"And let's just start with the bang, like"},{"startTime":72.248,"endTime":76.348,"body":"what's really what happening and the"},{"startTime":76.348,"endTime":81.028,"body":"shift in the CMO space, the fractional"},{"startTime":76.348,"endTime":81.028,"body":"CMO space, and how AI is changing things"},{"startTime":81.028,"endTime":82.318,"body":"and why people should be so excited."},{"startTime":83.948,"endTime":84.818,"body":"That's a big question."},{"startTime":85.388,"endTime":90.098,"body":"I think for me, as a fractional CMO,"},{"startTime":85.388,"endTime":90.098,"body":"if I start to break down all of the"},{"startTime":90.098,"endTime":96.278,"body":"activities that are so time consuming"},{"startTime":90.098,"endTime":96.278,"body":"for both myself and staff, I think"},{"startTime":96.278,"endTime":98.098,"body":"that's really where the problem comes in."},{"startTime":98.158,"endTime":103.568,"body":"I, I've always followed the edict of"},{"startTime":98.158,"endTime":103.568,"body":"ham's razor, start simple, and get"},{"startTime":103.568,"endTime":105.668,"body":"things more complex as time goes by."},{"startTime":106.198,"endTime":108.838,"body":"And I suppose that's true for"},{"startTime":106.198,"endTime":108.838,"body":"software development as well, right?"},{"startTime":108.838,"endTime":113.578,"body":"With Agile methodology, but to me,"},{"startTime":108.838,"endTime":113.578,"body":"when you think about the tasks that"},{"startTime":113.668,"endTime":118.498,"body":"take up the most amount of time a"},{"startTime":113.668,"endTime":118.498,"body":"lot of it is thinking through issues."},{"startTime":118.498,"endTime":119.698,"body":"A lot of it is research."},{"startTime":120.478,"endTime":125.998,"body":"A lot of it is trying to correlate"},{"startTime":120.478,"endTime":125.998,"body":"several different ideas together."},{"startTime":126.508,"endTime":129.478,"body":"And often, especially"},{"startTime":126.508,"endTime":129.478,"body":"at a staff level, it."},{"startTime":131.263,"endTime":133.723,"body":"Figure out how to pull"},{"startTime":131.263,"endTime":133.723,"body":"those things together."},{"startTime":133.723,"endTime":135.883,"body":"Sometimes you lead a"},{"startTime":133.723,"endTime":135.883,"body":"little bit of a jumpstart."},{"startTime":136.543,"endTime":141.193,"body":"So for me personally, I tend to use"},{"startTime":136.543,"endTime":141.193,"body":"AI as a thought partner, so to speak."},{"startTime":141.963,"endTime":147.813,"body":"If I've got a general sense of what needs"},{"startTime":141.963,"endTime":147.813,"body":"to be done from my experience but I've"},{"startTime":147.813,"endTime":151.173,"body":"really tried to figure out whether or not"},{"startTime":147.813,"endTime":151.173,"body":"this is applicable to the market I'm in."},{"startTime":151.683,"endTime":155.408,"body":"I'll rif back and forth with ai, which"},{"startTime":151.683,"endTime":155.408,"body":"is a little weird, I have to admit."},{"startTime":156.483,"endTime":162.223,"body":"But it sometimes comes back with things"},{"startTime":156.483,"endTime":162.223,"body":"that at least lets me play, and from my"},{"startTime":162.223,"endTime":166.443,"body":"teams I see the same thing sometimes,"},{"startTime":162.223,"endTime":166.443,"body":"especially with content development,"},{"startTime":167.223,"endTime":172.143,"body":"it's really tough to be a content"},{"startTime":167.223,"endTime":172.143,"body":"developer on a marketing team because"},{"startTime":172.623,"endTime":175.983,"body":"you've got generally a narrow range"},{"startTime":172.623,"endTime":175.983,"body":"of things you need to talk about."},{"startTime":176.963,"endTime":179.483,"body":"It's your product, it's your"},{"startTime":176.963,"endTime":179.483,"body":"services, it's your industry."},{"startTime":180.038,"endTime":183.338,"body":"But you have to make it fresh"},{"startTime":180.038,"endTime":183.338,"body":"once, twice, sometimes three times"},{"startTime":183.338,"endTime":187.628,"body":"a week in order to support SEO in"},{"startTime":183.338,"endTime":187.628,"body":"order to support the sales teams."},{"startTime":188.288,"endTime":194.188,"body":"So often it's good to work with AI"},{"startTime":188.288,"endTime":194.188,"body":"and use that as thought starters."},{"startTime":194.698,"endTime":200.298,"body":"Now there's a lot of argument around"},{"startTime":194.698,"endTime":200.298,"body":"whether or not using AI for content"},{"startTime":200.298,"endTime":202.183,"body":"development is a bit of a heat."},{"startTime":203.163,"endTime":208.463,"body":"And I'm an old school English major"},{"startTime":203.163,"endTime":208.463,"body":"and I don't like the idea of, I don't"},{"startTime":208.463,"endTime":212.553,"body":"like the idea of, basically cribbing"},{"startTime":208.463,"endTime":212.553,"body":"and let somebody else do the work."},{"startTime":213.183,"endTime":217.898,"body":"But at the same time, if you're looking"},{"startTime":213.183,"endTime":217.898,"body":"for a new angle on a topic, if and that's"},{"startTime":217.898,"endTime":224.408,"body":"no different than looking for new strategy"},{"startTime":217.898,"endTime":224.408,"body":"direction of using AI as a start point"},{"startTime":224.678,"endTime":226.628,"body":"is a perfectly reasonable thing to do."},{"startTime":227.198,"endTime":229.188,"body":"It saves time and it lets you think about."},{"startTime":229.913,"endTime":233.493,"body":"How to put your touch and"},{"startTime":229.913,"endTime":233.493,"body":"your creativity on the topics."},{"startTime":233.823,"endTime":239.203,"body":"So generally, I think it's a really"},{"startTime":233.823,"endTime":239.203,"body":"valuable set of tools and the last point"},{"startTime":239.203,"endTime":247.003,"body":"I'll make is it's great for capturing data"},{"startTime":239.203,"endTime":247.003,"body":"that would've otherwise taken you ever to"},{"startTime":247.003,"endTime":253.293,"body":"find, and one of the things that, a lot"},{"startTime":247.003,"endTime":253.293,"body":"of people, criticize the use of a AI for"},{"startTime":253.683,"endTime":256.533,"body":"is using it as a real, a soup up Google."},{"startTime":257.568,"endTime":258.168,"body":"But you know what?"},{"startTime":258.168,"endTime":262.578,"body":"If you're looking for stats, if you"},{"startTime":258.168,"endTime":262.578,"body":"are looking for research, think about"},{"startTime":262.578,"endTime":266.418,"body":"the gigantic volume of information"},{"startTime":262.578,"endTime":266.418,"body":"that we have at our fingertip."},{"startTime":266.598,"endTime":271.578,"body":"And it's almost impossible to get through"},{"startTime":266.598,"endTime":271.578,"body":"all of that and separate good from bad"},{"startTime":271.578,"endTime":277.968,"body":"nonsense, from nonsense, from foolishness"},{"startTime":271.578,"endTime":277.968,"body":"and come up with the real stuff."},{"startTime":278.328,"endTime":281.958,"body":"So I think it's a great starting point as"},{"startTime":278.328,"endTime":281.958,"body":"long as you don't take it all literally."},{"startTime":282.978,"endTime":284.328,"body":"So long answer to."},{"startTime":285.348,"endTime":286.218,"body":"A fundamental question."},{"startTime":287.508,"endTime":287.658,"body":"Yeah."},{"startTime":287.658,"endTime":290.178,"body":"I think it leads to something really"},{"startTime":287.658,"endTime":290.178,"body":"important, which I wonder about,"},{"startTime":290.178,"endTime":294.768,"body":"especially in marketing, which is that"},{"startTime":290.178,"endTime":294.768,"body":"whenever there's something new, the first"},{"startTime":294.768,"endTime":297.888,"body":"person there gets an advantage, but then"},{"startTime":294.768,"endTime":297.888,"body":"eventually everyone's using it and you"},{"startTime":297.888,"endTime":299.598,"body":"all, everything starts to sound the same."},{"startTime":300.618,"endTime":302.838,"body":"We sometimes, like memories get merged."},{"startTime":302.838,"endTime":306.358,"body":"I was actually watching a, an article"},{"startTime":302.838,"endTime":306.358,"body":"this week and a video and they talking"},{"startTime":306.358,"endTime":309.658,"body":"about how Ed McMahon was the publisher's"},{"startTime":306.358,"endTime":309.658,"body":"clearinghouse guy, but he wasn't."},{"startTime":310.048,"endTime":312.378,"body":"He was from a different one, and"},{"startTime":310.048,"endTime":312.378,"body":"it's every, I was like, oh my gosh."},{"startTime":312.378,"endTime":313.308,"body":"That's how I remember it too."},{"startTime":314.028,"endTime":317.568,"body":"And because, and it's like what"},{"startTime":314.028,"endTime":317.568,"body":"happens is when everything,"},{"startTime":317.628,"endTime":319.008,"body":"when things are too similar."},{"startTime":319.368,"endTime":321.048,"body":"We merge them in our heads."},{"startTime":321.138,"endTime":326.238,"body":"And I start to wonder if at first, AI is a"},{"startTime":321.138,"endTime":326.238,"body":"big advantage of marketing, but it becomes"},{"startTime":326.238,"endTime":329.688,"body":"a race to the bottom where everyone starts"},{"startTime":326.238,"endTime":329.688,"body":"to sounding exactly like each other."},{"startTime":329.688,"endTime":332.678,"body":"Every AI video looks like every"},{"startTime":329.688,"endTime":332.678,"body":"other AI video, and it's if you're"},{"startTime":332.678,"endTime":333.818,"body":"following the exact template."},{"startTime":334.553,"endTime":339.443,"body":"You start to get less and less bang for"},{"startTime":334.553,"endTime":339.443,"body":"your buck, you start to have less original"},{"startTime":339.443,"endTime":343.163,"body":"thought, especially because AI is trained"},{"startTime":339.443,"endTime":343.163,"body":"on, ai is trained on ai, is trained on ai."},{"startTime":343.193,"endTime":346.483,"body":"It's almost if you're all using the exact"},{"startTime":343.193,"endTime":346.483,"body":"same data set in the DA data training,"},{"startTime":346.933,"endTime":348.253,"body":"there's not gonna be any original ideas."},{"startTime":348.253,"endTime":351.733,"body":"At a certain point, you're start"},{"startTime":348.253,"endTime":351.733,"body":"gonna see marketing all merge."},{"startTime":352.153,"endTime":354.553,"body":"And we've seen this before when I"},{"startTime":352.153,"endTime":354.553,"body":"was a kid, I think it, they used"},{"startTime":354.553,"endTime":357.073,"body":"to say oh, if you see a billboard"},{"startTime":354.553,"endTime":357.073,"body":"seven times, you'll remember it."},{"startTime":357.403,"endTime":360.103,"body":"Then it became 13 that like the"},{"startTime":357.403,"endTime":360.103,"body":"number keeps going higher and higher."},{"startTime":360.103,"endTime":361.363,"body":"It's oh, now it's a thousand touches."},{"startTime":361.363,"endTime":366.723,"body":"And then you'll remember, it's so"},{"startTime":361.363,"endTime":366.723,"body":"many touches and we, as we get flooded"},{"startTime":366.723,"endTime":370.653,"body":"or overstimulated, you have to find"},{"startTime":366.723,"endTime":370.653,"body":"new ways to break through the noise."},{"startTime":371.073,"endTime":374.943,"body":"So what do you envision as the"},{"startTime":371.073,"endTime":374.943,"body":"future and what will the shift be"},{"startTime":374.943,"endTime":376.623,"body":"when suddenly AI is everywhere."},{"startTime":379.563,"endTime":382.823,"body":"Another really good question if"},{"startTime":379.563,"endTime":382.823,"body":"I limit it to marketing first."},{"startTime":383.993,"endTime":388.643,"body":"I think that's all, separation"},{"startTime":383.993,"endTime":388.643,"body":"from competition, separation from"},{"startTime":388.643,"endTime":393.233,"body":"everyone else has always been the"},{"startTime":388.643,"endTime":393.233,"body":"goal since the invention of marketing."},{"startTime":393.233,"endTime":398.083,"body":"However long ago that was, I"},{"startTime":393.233,"endTime":398.083,"body":"guess back in ancient Rome, they"},{"startTime":398.083,"endTime":401.678,"body":"found it in Pompeii, they found"},{"startTime":398.083,"endTime":401.678,"body":"advertisements to take out food."},{"startTime":402.628,"endTime":404.038,"body":"Literally who knew right?"},{"startTime":404.128,"endTime":406.618,"body":"2000 years ago that they were doing that."},{"startTime":407.008,"endTime":409.588,"body":"But I think that's always been"},{"startTime":407.008,"endTime":409.588,"body":"a marketing problem, hasn't it?"},{"startTime":409.618,"endTime":414.938,"body":"Everyone jumps on whatever concept"},{"startTime":409.618,"endTime":414.938,"body":"there is whatever story there is."},{"startTime":414.938,"endTime":419.008,"body":"I can remember cloud computing,"},{"startTime":414.938,"endTime":419.008,"body":"which doesn't seem like"},{"startTime":419.008,"endTime":420.178,"body":"it was all that long ago."},{"startTime":420.268,"endTime":422.998,"body":"And suddenly everyone was"},{"startTime":420.268,"endTime":422.998,"body":"a cloud computing company."},{"startTime":423.028,"endTime":424.588,"body":"Everyone had cloud in their tag."},{"startTime":425.408,"endTime":429.908,"body":"And and it was agile and then"},{"startTime":425.408,"endTime":429.908,"body":"suddenly everyone is agile, and"},{"startTime":429.908,"endTime":434.198,"body":"so I don't think it's, I don't"},{"startTime":429.908,"endTime":434.198,"body":"think that it is that different."},{"startTime":434.198,"endTime":440.198,"body":"I think that in some ways underscores the"},{"startTime":434.198,"endTime":440.198,"body":"fact that creativity and human thought"},{"startTime":441.248,"endTime":449.058,"body":"and, and strategy is always going to lead"},{"startTime":441.248,"endTime":449.058,"body":"the front, and AI tools are going to be."},{"startTime":449.478,"endTime":453.798,"body":"The way that you could spend more time"},{"startTime":449.478,"endTime":453.798,"body":"thinking about strategy, thinking about"},{"startTime":453.798,"endTime":458.838,"body":"differentiation rather than putting it"},{"startTime":453.798,"endTime":458.838,"body":"into your products, having it in all of"},{"startTime":458.838,"endTime":461.298,"body":"your taglines, having it run your website."},{"startTime":461.298,"endTime":462.048,"body":"Those are just tools."},{"startTime":462.768,"endTime":466.578,"body":"An example, I'm old enough to remember"},{"startTime":462.768,"endTime":466.578,"body":"when calculators first started"},{"startTime":466.578,"endTime":472.188,"body":"showing up in classes, and I can"},{"startTime":466.578,"endTime":472.188,"body":"remember the uproar over the fact"},{"startTime":472.188,"endTime":474.258,"body":"that this is gonna make kids stupid."},{"startTime":474.348,"endTime":477.948,"body":"This is gonna take away fundamental"},{"startTime":474.348,"endTime":477.948,"body":"skills, blah, blah, blah, blah."},{"startTime":478.578,"endTime":479.118,"body":"And guess what?"},{"startTime":479.448,"endTime":480.828,"body":"It didn't, right?"},{"startTime":480.828,"endTime":484.308,"body":"There are other things making kids stupid,"},{"startTime":480.828,"endTime":484.308,"body":"we'll skip that for another podcast."},{"startTime":484.878,"endTime":486.468,"body":"But it wasn't the calculators."},{"startTime":486.468,"endTime":488.598,"body":"It gave them more time to"},{"startTime":486.468,"endTime":488.598,"body":"work out word problems."},{"startTime":488.718,"endTime":490.188,"body":"It gave them more time to be creative."},{"startTime":490.848,"endTime":496.948,"body":"And I think that when a tool becomes"},{"startTime":490.848,"endTime":496.948,"body":"ubiquitous, you just have to, you"},{"startTime":496.948,"endTime":501.448,"body":"have to apply creativity to find"},{"startTime":496.948,"endTime":501.448,"body":"differentiation any way you can."},{"startTime":501.538,"endTime":505.448,"body":"And that's, that's always going to be the,"},{"startTime":501.538,"endTime":505.448,"body":"and so I don't think AI takes it away."},{"startTime":505.538,"endTime":513.338,"body":"I think AI challenges, whether it's a CMO"},{"startTime":505.538,"endTime":513.338,"body":"or product development person or a founder"},{"startTime":513.338,"endTime":517.548,"body":"trying to make a pitch for the next"},{"startTime":513.338,"endTime":517.548,"body":"investment, it's gonna force them to think"},{"startTime":517.818,"endTime":522.858,"body":"more creatively and rather than a race"},{"startTime":517.818,"endTime":522.858,"body":"to the bottom, I think it's gonna I would"},{"startTime":522.858,"endTime":528.413,"body":"argue that it's a race to homogeneity as"},{"startTime":522.858,"endTime":528.413,"body":"opposed to, purely a race to the bottom."},{"startTime":528.683,"endTime":530.573,"body":"And I think that's gonna"},{"startTime":528.683,"endTime":530.573,"body":"put pressure on people."},{"startTime":531.893,"endTime":539.573,"body":"Who have a marginally good idea, either"},{"startTime":531.893,"endTime":539.573,"body":"be able to uplevel that idea or leave"},{"startTime":539.573,"endTime":543.443,"body":"the space, and that's gonna clear the"},{"startTime":539.573,"endTime":543.443,"body":"space for people who have a much more"},{"startTime":543.443,"endTime":546.843,"body":"genuine native or new idea for the market."},{"startTime":549.503,"endTime":553.043,"body":"There's been some recent research coming"},{"startTime":549.503,"endTime":553.043,"body":"out that like most companies that have"},{"startTime":553.043,"endTime":557.093,"body":"met AI aren't seeing an ROI boost or"},{"startTime":553.043,"endTime":557.093,"body":"aren't seeing return on investment."},{"startTime":557.093,"endTime":561.023,"body":"And my thoughts on that are"},{"startTime":557.093,"endTime":561.023,"body":"that the promise of AI is much"},{"startTime":561.023,"endTime":562.523,"body":"bigger than it could possibly be."},{"startTime":563.003,"endTime":565.193,"body":"So push a button and everything"},{"startTime":563.003,"endTime":565.193,"body":"happens and it's like magic"},{"startTime":565.193,"endTime":565.973,"body":"and I wish that were true."},{"startTime":566.663,"endTime":569.183,"body":"There's a huge gap between what"},{"startTime":566.663,"endTime":569.183,"body":"they say in the marketing and"},{"startTime":569.183,"endTime":570.593,"body":"what you actually experience."},{"startTime":570.983,"endTime":574.553,"body":"And then I think there's an"},{"startTime":570.983,"endTime":574.553,"body":"issue with implementation where."},{"startTime":575.163,"endTime":577.823,"body":"We're chasing what everyone else is"},{"startTime":575.163,"endTime":577.823,"body":"doing when you go, we have to have a AI"},{"startTime":577.823,"endTime":580.168,"body":"why 'cause everyone else has it and we."},{"startTime":580.988,"endTime":582.548,"body":"Rush without strategy."},{"startTime":582.578,"endTime":585.488,"body":"And so we grab tools and you"},{"startTime":582.578,"endTime":585.488,"body":"say why'd you pick this tool"},{"startTime":585.488,"endTime":586.628,"body":"And go, it seems really cool."},{"startTime":586.628,"endTime":587.498,"body":"It seems really popular."},{"startTime":587.498,"endTime":588.368,"body":"They offered me a great deal."},{"startTime":588.368,"endTime":589.388,"body":"And it's what problems are it gonna solve?"},{"startTime":589.388,"endTime":589.958,"body":"It's we bought it."},{"startTime":589.958,"endTime":591.128,"body":"Now let's find the problem for it."},{"startTime":591.548,"endTime":594.308,"body":"We're going reverse and I wonder"},{"startTime":591.548,"endTime":594.308,"body":"if, what are your thoughts?"},{"startTime":594.308,"endTime":597.488,"body":"'cause that's what I think is"},{"startTime":594.308,"endTime":597.488,"body":"causing the low return on investment"},{"startTime":597.488,"endTime":600.398,"body":"in the initial phase of AI or"},{"startTime":597.488,"endTime":600.398,"body":"the initial phase of these tools."},{"startTime":600.818,"endTime":603.518,"body":"But what are you seeing in the world"},{"startTime":600.818,"endTime":603.518,"body":"of marketing and kind of in your world?"},{"startTime":604.313,"endTime":604.643,"body":"Sure."},{"startTime":604.643,"endTime":607.563,"body":"And I think that's a hundred"},{"startTime":604.643,"endTime":607.563,"body":"percent true, in fact, in the"},{"startTime":607.563,"endTime":608.793,"body":"shameless flood department."},{"startTime":609.133,"endTime":612.913,"body":"I've just written an article"},{"startTime":609.133,"endTime":612.913,"body":"for LinkedIn on that very top."},{"startTime":613.773,"endTime":615.048,"body":"I, and I think that's true."},{"startTime":615.048,"endTime":617.478,"body":"I think that the,"},{"startTime":618.088,"endTime":623.218,"body":"Look Gartner and Forrester all have"},{"startTime":618.088,"endTime":623.218,"body":"their versions of hype cycles that talk"},{"startTime":623.218,"endTime":628.063,"body":"about the, everybody rushes to mixed"},{"startTime":623.218,"endTime":628.063,"body":"metaphor alert that side of the boat."},{"startTime":628.818,"endTime":632.338,"body":"Everyone gets all excited about"},{"startTime":628.818,"endTime":632.338,"body":"it and they, they put it in."},{"startTime":632.338,"endTime":632.698,"body":"Why?"},{"startTime":632.728,"endTime":634.168,"body":"Because everybody else is doing it."},{"startTime":634.288,"endTime":635.938,"body":"They feel like if they"},{"startTime":634.288,"endTime":635.938,"body":"don't, they're gonna be left."},{"startTime":637.078,"endTime":640.498,"body":"But, and I think that's a lot of"},{"startTime":637.078,"endTime":640.498,"body":"what we're seeing right now, that"},{"startTime":640.498,"endTime":645.088,"body":"people are trying to stuff it in"},{"startTime":640.498,"endTime":645.088,"body":"without necessarily understanding"},{"startTime":645.568,"endTime":649.318,"body":"the complexities of implementation"},{"startTime":645.568,"endTime":649.318,"body":"and how it's going to solve problems."},{"startTime":649.368,"endTime":654.358,"body":"For example, I'm seeing I do a lot"},{"startTime":649.368,"endTime":654.358,"body":"of work in the healthcare space and"},{"startTime":654.688,"endTime":655.673,"body":"while there's been a lot of talk."},{"startTime":656.413,"endTime":659.383,"body":"Pro and con about using"},{"startTime":656.413,"endTime":659.383,"body":"AI for diagnostic work."},{"startTime":659.993,"endTime":661.943,"body":"And some things come to"},{"startTime":659.993,"endTime":661.943,"body":"mind right away, right?"},{"startTime":662.263,"endTime":668.433,"body":"Have an ai, take a look at a a CT scan"},{"startTime":662.263,"endTime":668.433,"body":"or an x-ray and, diagnose something"},{"startTime":668.433,"endTime":670.593,"body":"that a radiologist might not have seen."},{"startTime":671.303,"endTime":676.253,"body":"But you don't, but you don't have the"},{"startTime":671.303,"endTime":676.253,"body":"expertise or the experience in ai."},{"startTime":676.493,"endTime":680.963,"body":"But what you can do is highlight a spot"},{"startTime":676.493,"endTime":680.963,"body":"for a radiologist to look at and determine"},{"startTime":680.963,"endTime":682.223,"body":"whether that's an artifact or not."},{"startTime":682.928,"endTime":686.918,"body":"But there are other places where AI"},{"startTime":682.928,"endTime":686.918,"body":"can be applied really effectively"},{"startTime":686.948,"endTime":692.318,"body":"for places where they, things"},{"startTime":686.948,"endTime":692.318,"body":"bogg down in intake, for example."},{"startTime":692.588,"endTime":695.288,"body":"And while this isn't strictly"},{"startTime":692.588,"endTime":695.288,"body":"speaking about marketing, it speaks"},{"startTime":695.288,"endTime":697.358,"body":"to the issue I think, pretty well."},{"startTime":697.778,"endTime":701.438,"body":"Two weeks ago I had a doctor's"},{"startTime":697.778,"endTime":701.438,"body":"appointment, nothing special."},{"startTime":701.888,"endTime":706.598,"body":"And I got, I, I got an email and said,"},{"startTime":701.888,"endTime":706.598,"body":"please click here, fill out here online.."},{"startTime":708.118,"endTime":709.648,"body":"You've probably had the same experience."},{"startTime":709.648,"endTime":713.158,"body":"You fill the whole thing out,"},{"startTime":709.648,"endTime":713.158,"body":"medications, what's ailing you,"},{"startTime":713.158,"endTime":714.598,"body":"history, blah, blah, blah, blah, blah."},{"startTime":715.258,"endTime":718.978,"body":"And then you go into then"},{"startTime":715.258,"endTime":718.978,"body":"you go into the office."},{"startTime":719.338,"endTime":722.878,"body":"I check in, he hands me a clipboard,"},{"startTime":719.338,"endTime":722.878,"body":"and I'm filling out exactly"},{"startTime":722.878,"endTime":725.098,"body":"the same information, right?"},{"startTime":725.188,"endTime":729.988,"body":"Then I get brought into the exam room"},{"startTime":725.188,"endTime":729.988,"body":"and a medical assistant, or a PA or"},{"startTime":729.988,"endTime":735.148,"body":"a med tech comes in and they sit in"},{"startTime":729.988,"endTime":735.148,"body":"front of the computer and they ask me"},{"startTime":735.148,"endTime":736.588,"body":"the same questions for the third time."},{"startTime":737.593,"endTime":740.323,"body":"Right now, that's staff,"},{"startTime":737.593,"endTime":740.323,"body":"that's time, that's effort."},{"startTime":740.323,"endTime":743.503,"body":"So the doctor comes rushing in"},{"startTime":740.323,"endTime":743.503,"body":"and starts asking me some other"},{"startTime":743.503,"endTime":746.053,"body":"questions because they haven't"},{"startTime":743.503,"endTime":746.053,"body":"had time to look at any of this."},{"startTime":746.983,"endTime":750.143,"body":"And, I get five minutes and they're"},{"startTime":746.983,"endTime":750.143,"body":"gonna rush off to the next patient."},{"startTime":750.773,"endTime":755.543,"body":"Now this was just a routine thing, but"},{"startTime":750.773,"endTime":755.543,"body":"if you think about that and generalize"},{"startTime":755.543,"endTime":759.748,"body":"that to any number of things that"},{"startTime":755.543,"endTime":759.748,"body":"we do in in our day-to-day life."},{"startTime":760.518,"endTime":764.328,"body":"Those are legitimate ways in"},{"startTime":760.518,"endTime":764.328,"body":"which AI can do intake, it can do"},{"startTime":764.613,"endTime":768.498,"body":"summarization, it can, it can pull things"},{"startTime":764.613,"endTime":768.498,"body":"together, think about meeting notes."},{"startTime":769.338,"endTime":773.228,"body":"Think about how AI has helped Zoom"},{"startTime":769.338,"endTime":773.228,"body":"meetings, how it's helped teams,"},{"startTime":773.228,"endTime":777.028,"body":"meetings, any kind of video conference and"},{"startTime":773.228,"endTime":777.028,"body":"everyone gets the same set of meetings."},{"startTime":778.198,"endTime":783.068,"body":"So I think that there were applications"},{"startTime":778.198,"endTime":783.068,"body":"if you work backwards from the problem,"},{"startTime":783.398,"endTime":784.988,"body":"and I think why we have difficulty."},{"startTime":785.858,"endTime":791.768,"body":"In seeing an ROI on AI right now is"},{"startTime":785.858,"endTime":791.768,"body":"the same for any other new technology"},{"startTime":791.768,"endTime":794.618,"body":"that was applied because it was cool,"},{"startTime":791.768,"endTime":794.618,"body":"not because it solved the problem."},{"startTime":795.548,"endTime":798.758,"body":"And I think that will start"},{"startTime":795.548,"endTime":798.758,"body":"to, and that's where the trough"},{"startTime":798.758,"endTime":800.408,"body":"of disillusionment comes in."},{"startTime":800.408,"endTime":803.198,"body":"If I'm remembering Gartner's"},{"startTime":800.408,"endTime":803.198,"body":"pipe cycle probably."},{"startTime":803.678,"endTime":806.228,"body":"And that's where people are gonna say,"},{"startTime":803.678,"endTime":806.228,"body":"we don't need it for all these things."},{"startTime":806.228,"endTime":807.943,"body":"Let's actually go look"},{"startTime":806.228,"endTime":807.943,"body":"for a problem to solve."},{"startTime":809.293,"endTime":813.333,"body":"And see how AI can fit in and,"},{"startTime":809.293,"endTime":813.333,"body":"and we're ways away from that yet"},{"startTime":813.423,"endTime":815.583,"body":"because this is still experimental."},{"startTime":816.113,"endTime":820.193,"body":"I still ask multiple ais the same question"},{"startTime":816.113,"endTime":820.193,"body":"and get lots of different answers."},{"startTime":820.673,"endTime":827.673,"body":"And sometimes because weird I"},{"startTime":820.673,"endTime":827.673,"body":"ask AI to critique and other AI's"},{"startTime":827.703,"endTime":831.823,"body":"results and sometimes it's, it's"},{"startTime":827.703,"endTime":831.823,"body":"interesting to see what comes back"},{"startTime":832.483,"endTime":834.013,"body":"both in terms of style and data."},{"startTime":837.268,"endTime":840.208,"body":"Yeah, I just wanna highlight that's"},{"startTime":837.268,"endTime":840.208,"body":"one of the most advanced ways to"},{"startTime":840.208,"endTime":843.298,"body":"use AI right now is to get one AI"},{"startTime":840.208,"endTime":843.298,"body":"to write a prompt for another one"},{"startTime":843.298,"endTime":844.408,"body":"or to get them to cue each other."},{"startTime":844.408,"endTime":847.828,"body":"So whenever I hear people say that, I"},{"startTime":844.408,"endTime":847.828,"body":"always wanna take a moment to highlight"},{"startTime":847.828,"endTime":852.708,"body":"it 'cause it's such a use case we're"},{"startTime":847.828,"endTime":852.708,"body":"missing because I think about the riddle"},{"startTime":852.708,"endTime":855.108,"body":"when they're like, one door always"},{"startTime":852.708,"endTime":855.108,"body":"lies and one always tells the truth."},{"startTime":855.108,"endTime":856.908,"body":"Where you get one to talk about"},{"startTime":855.108,"endTime":856.908,"body":"the other one and then you"},{"startTime":856.908,"endTime":857.868,"body":"figure out what would he say?"},{"startTime":857.868,"endTime":857.928,"body":"Yeah."},{"startTime":858.468,"endTime":863.038,"body":"And that's the riddle with ai is"},{"startTime":858.468,"endTime":863.038,"body":"that, it's not as bad as we worry and"},{"startTime":863.038,"endTime":864.358,"body":"it's not as good as we wish it was."},{"startTime":864.358,"endTime":868.708,"body":"It's somewhere in between and we"},{"startTime":864.358,"endTime":868.708,"body":"are caught up in, I need to use it."},{"startTime":868.708,"endTime":871.858,"body":"But there's also, the thing I think"},{"startTime":868.708,"endTime":871.858,"body":"about a lot is there's a learning"},{"startTime":871.858,"endTime":875.133,"body":"curve with any new tool, with"},{"startTime":871.858,"endTime":875.133,"body":"a new software, and I remember."},{"startTime":876.583,"endTime":877.693,"body":"All these different phases."},{"startTime":877.693,"endTime":880.723,"body":"Like I remember when in the nineties"},{"startTime":877.693,"endTime":880.723,"body":"when they were like, if you know how"},{"startTime":880.723,"endTime":883.303,"body":"to send an email, that's a really"},{"startTime":880.723,"endTime":883.303,"body":"cool bonus when you apply for a job."},{"startTime":883.363,"endTime":884.653,"body":"Like they were like, that's a cool bonus."},{"startTime":884.653,"endTime":886.873,"body":"And then it became Microsoft"},{"startTime":884.653,"endTime":886.873,"body":"and then it became internet."},{"startTime":887.323,"endTime":889.603,"body":"Now, can you imagine if"},{"startTime":887.323,"endTime":889.603,"body":"someone applies for a job?"},{"startTime":889.603,"endTime":891.163,"body":"Yeah, I don't know how to send an email."},{"startTime":891.733,"endTime":893.473,"body":"It's become like an expectation."},{"startTime":893.473,"endTime":895.723,"body":"So we're in that phase where"},{"startTime":893.473,"endTime":895.723,"body":"we're starting to move from."},{"startTime":896.353,"endTime":898.153,"body":"AI is like a nice to have to like."},{"startTime":898.858,"endTime":900.628,"body":"They want you to have"},{"startTime":898.858,"endTime":900.628,"body":"basic skills or something."},{"startTime":900.628,"endTime":903.598,"body":"And every different platform is"},{"startTime":900.628,"endTime":903.598,"body":"different and there's so many"},{"startTime":903.598,"endTime":904.918,"body":"tools coming out constantly."},{"startTime":904.948,"endTime":907.108,"body":"How you know you're in hi tech"},{"startTime":904.948,"endTime":907.108,"body":"because just a new AI software every"},{"startTime":907.108,"endTime":912.628,"body":"five minutes, that it's very easy"},{"startTime":907.108,"endTime":912.628,"body":"for people to feel overwhelmed."},{"startTime":912.688,"endTime":914.178,"body":"And it's which tools do I need?"},{"startTime":914.178,"endTime":915.258,"body":"What basics do I need?"},{"startTime":915.258,"endTime":916.368,"body":"What's the baseline?"},{"startTime":916.368,"endTime":918.038,"body":"And I think that's where people get."},{"startTime":918.623,"endTime":921.533,"body":"Very lost right now because"},{"startTime":918.623,"endTime":921.533,"body":"we're not really sure."},{"startTime":921.533,"endTime":924.453,"body":"We haven't decided what the"},{"startTime":921.533,"endTime":924.453,"body":"standard is what the standard"},{"startTime":924.453,"endTime":925.953,"body":"level of technical ability is."},{"startTime":926.003,"endTime":929.263,"body":"And I, when I look at some of the"},{"startTime":926.003,"endTime":929.263,"body":"shifts, it's like, what is the"},{"startTime":929.263,"endTime":934.393,"body":"most exciting is also the least"},{"startTime":929.263,"endTime":934.393,"body":"useful, like AI video, exciting."},{"startTime":934.443,"endTime":935.883,"body":"And useless."},{"startTime":936.123,"endTime":938.133,"body":"Nobody is responding to it."},{"startTime":938.493,"endTime":941.793,"body":"And I know, I talk to a lot of clients,"},{"startTime":938.493,"endTime":941.793,"body":"they, oh, we wanna do AI phone sales."},{"startTime":941.793,"endTime":946.203,"body":"I'm like, a recent study came"},{"startTime":941.793,"endTime":946.203,"body":"out that was like only 78% of"},{"startTime":946.203,"endTime":947.673,"body":"people hang up on AI phone calls."},{"startTime":947.673,"endTime":949.863,"body":"So it's yeah, the other"},{"startTime":947.673,"endTime":949.863,"body":"22 didn't figure it out."},{"startTime":950.253,"endTime":953.043,"body":"But if your opening gambit"},{"startTime":950.253,"endTime":953.043,"body":"is deception, right?"},{"startTime":953.223,"endTime":956.163,"body":"If like your first step of your marketing"},{"startTime":953.223,"endTime":956.163,"body":"plan is deception, like that's a problem."},{"startTime":956.163,"endTime":959.853,"body":"And I worry about that because I"},{"startTime":956.163,"endTime":959.853,"body":"think there's gonna be that backlash."},{"startTime":959.853,"endTime":961.983,"body":"And I think that we sometimes"},{"startTime":959.853,"endTime":961.983,"body":"see these really big."},{"startTime":962.703,"endTime":967.803,"body":"Market shift as the add-on effect, like"},{"startTime":962.703,"endTime":967.803,"body":"when music has become a commodity, right?"},{"startTime":967.803,"endTime":969.513,"body":"You can have Spotify"},{"startTime":967.803,"endTime":969.513,"body":"and you pay a flat fee."},{"startTime":969.513,"endTime":973.293,"body":"You can have every song as opposed to"},{"startTime":969.513,"endTime":973.293,"body":"when I was a kid buying vinyl or CDs and"},{"startTime":973.293,"endTime":975.873,"body":"it you buy, it was a really big decision."},{"startTime":975.873,"endTime":977.643,"body":"It was like your budget"},{"startTime":975.873,"endTime":977.643,"body":"for the month was one cd."},{"startTime":978.273,"endTime":978.393,"body":"Yeah."},{"startTime":978.453,"endTime":979.593,"body":"And what happened?"},{"startTime":979.593,"endTime":980.823,"body":"Now everyone goes to concerts."},{"startTime":980.823,"endTime":982.893,"body":"More and more live events"},{"startTime":980.823,"endTime":982.893,"body":"have become where it happens."},{"startTime":982.893,"endTime":986.043,"body":"We see a shift and I wonder"},{"startTime":982.893,"endTime":986.043,"body":"if we're gonna start to see."},{"startTime":986.808,"endTime":991.008,"body":"More of a shift from large scale scaling,"},{"startTime":986.808,"endTime":991.008,"body":"selling, like via the internet and"},{"startTime":991.008,"endTime":995.058,"body":"via this two smaller scale where it's"},{"startTime":991.008,"endTime":995.058,"body":"like we go back to the mall because we"},{"startTime":995.058,"endTime":998.778,"body":"want to talk to a person and we wanna"},{"startTime":995.058,"endTime":998.778,"body":"see a thing and know that it's on ai."},{"startTime":998.808,"endTime":1004.988,"body":"'cause there's something about being"},{"startTime":998.808,"endTime":1004.988,"body":"sold to by an AI that doesn't feel right."},{"startTime":1004.988,"endTime":1007.688,"body":"And maybe we'll eventually"},{"startTime":1004.988,"endTime":1007.688,"body":"shift to that, but that's one"},{"startTime":1007.688,"endTime":1008.588,"body":"of the thoughts that I have."},{"startTime":1008.588,"endTime":1011.908,"body":"It's a marketing campaign designed"},{"startTime":1008.588,"endTime":1011.908,"body":"by AI is cool unless people find out."},{"startTime":1011.908,"endTime":1013.878,"body":"It's every once in a while there's"},{"startTime":1011.908,"endTime":1013.878,"body":"a movie that people go, we think"},{"startTime":1013.908,"endTime":1016.728,"body":"AI wrote the script, and you"},{"startTime":1013.908,"endTime":1016.728,"body":"just watch the tickets go down."},{"startTime":1016.938,"endTime":1018.788,"body":"You're like and it's"},{"startTime":1016.938,"endTime":1018.788,"body":"like the kiss of death."},{"startTime":1019.178,"endTime":1023.168,"body":"So I wonder about that as it's"},{"startTime":1019.178,"endTime":1023.168,"body":"like it's this double-edged sword,"},{"startTime":1023.168,"endTime":1025.778,"body":"which can be really useful as"},{"startTime":1023.168,"endTime":1025.778,"body":"long as no knows you're using it."},{"startTime":1025.778,"endTime":1028.738,"body":"Because then they feel oh, this isn't"},{"startTime":1025.778,"endTime":1028.738,"body":"a real ad. This is like a trick."},{"startTime":1029.068,"endTime":1030.808,"body":"I think we kind of"},{"startTime":1029.068,"endTime":1030.808,"body":"associate trick with ai."},{"startTime":1030.808,"endTime":1031.438,"body":"In some cases."},{"startTime":1031.438,"endTime":1032.488,"body":"It is like a fake phone call."},{"startTime":1032.488,"endTime":1032.998,"body":"That's a trick."},{"startTime":1034.768,"endTime":1034.918,"body":"Yeah,"},{"startTime":1035.728,"endTime":1038.788,"body":"that's, that, and that's a really, I"},{"startTime":1035.728,"endTime":1038.788,"body":"think that's a really important thought"},{"startTime":1038.793,"endTime":1043.298,"body":"that you brought forward on this is,"},{"startTime":1038.793,"endTime":1043.298,"body":"and I think that's, again, in, in my"},{"startTime":1043.298,"endTime":1051.278,"body":"experience, that's the early adopter phase"},{"startTime":1043.298,"endTime":1051.278,"body":"of every technology that we've dealt with."},{"startTime":1051.798,"endTime":1053.808,"body":"Think about chatbot and websites."},{"startTime":1054.528,"endTime":1056.808,"body":"Think about when especially"},{"startTime":1054.528,"endTime":1056.808,"body":"with, let's say your cable."},{"startTime":1060.273,"endTime":1065.053,"body":"There's nothing more frustrating or"},{"startTime":1060.273,"endTime":1065.053,"body":"even for tech support or even your bank."},{"startTime":1065.543,"endTime":1066.953,"body":"Everybody has a chat bot, right?"},{"startTime":1067.283,"endTime":1070.853,"body":"An AI chatbot, and you"},{"startTime":1067.283,"endTime":1070.853,"body":"type in, a smart person."},{"startTime":1071.193,"endTime":1075.453,"body":"Somebody who's used to AI will use"},{"startTime":1071.193,"endTime":1075.453,"body":"just enough key words to try to"},{"startTime":1075.453,"endTime":1077.643,"body":"trigger it, to give you a response."},{"startTime":1078.313,"endTime":1082.003,"body":"If you don't know if you're just sitting"},{"startTime":1078.313,"endTime":1082.003,"body":"there, I can't get into my account."},{"startTime":1082.378,"endTime":1085.298,"body":"I have a problem with this, and"},{"startTime":1082.378,"endTime":1085.298,"body":"it comes up with three, three"},{"startTime":1085.298,"endTime":1089.438,"body":"choices and those choices, none of"},{"startTime":1085.298,"endTime":1089.438,"body":"which match what your problem is."},{"startTime":1089.438,"endTime":1093.228,"body":"You get really frustrated and, you"},{"startTime":1089.438,"endTime":1093.228,"body":"do the old school equivalent of"},{"startTime":1093.318,"endTime":1097.578,"body":"hanging up and, you try to find an"},{"startTime":1093.318,"endTime":1097.578,"body":"800 number and then you get caught"},{"startTime":1097.578,"endTime":1098.898,"body":"in a call tree forever and ever."},{"startTime":1099.648,"endTime":1104.398,"body":"I think that I think that it's"},{"startTime":1099.648,"endTime":1104.398,"body":"part of a larger cultural."},{"startTime":1105.628,"endTime":1105.958,"body":"Shift."},{"startTime":1106.008,"endTime":1110.248,"body":"You read a lot about Gen Zers and"},{"startTime":1106.008,"endTime":1110.248,"body":"the things that they like that"},{"startTime":1110.248,"endTime":1112.888,"body":"is so different from millennials."},{"startTime":1113.068,"endTime":1116.088,"body":"And even, and and even Gen"},{"startTime":1113.068,"endTime":1116.088,"body":"Xers, who created them."},{"startTime":1116.778,"endTime":1121.398,"body":"That there, there is on one hand"},{"startTime":1116.778,"endTime":1121.398,"body":"there's a real gap in human connection"},{"startTime":1121.428,"endTime":1125.148,"body":"and that's causing a great increase in"},{"startTime":1121.428,"endTime":1125.148,"body":"loneliness because they spend so much."},{"startTime":1126.558,"endTime":1127.068,"body":"But I think."},{"startTime":1127.473,"endTime":1130.063,"body":"At the same time, I think,"},{"startTime":1127.473,"endTime":1130.063,"body":"we're, we're human beings."},{"startTime":1130.063,"endTime":1131.893,"body":"We crave interaction at some level."},{"startTime":1132.493,"endTime":1137.363,"body":"And I think that, companies who are"},{"startTime":1132.493,"endTime":1137.363,"body":"using AI as a shortcut for human"},{"startTime":1137.363,"endTime":1143.213,"body":"interactive activities, I think"},{"startTime":1137.363,"endTime":1143.213,"body":"are hopefully gonna realize that it"},{"startTime":1143.213,"endTime":1145.673,"body":"doesn't work, that it's a bad use case."},{"startTime":1146.243,"endTime":1149.063,"body":"And if they don't, I think they're"},{"startTime":1146.243,"endTime":1149.063,"body":"gonna be taken outta the food chain"},{"startTime":1149.813,"endTime":1151.863,"body":"because it's going to take a while."},{"startTime":1152.478,"endTime":1156.138,"body":"Before anybody wants to have"},{"startTime":1152.478,"endTime":1156.138,"body":"an interaction with an AI that"},{"startTime":1157.818,"endTime":1159.048,"body":"of any kind of consequence."},{"startTime":1159.858,"endTime":1163.458,"body":"And I think that's gonna be one of"},{"startTime":1159.858,"endTime":1163.458,"body":"the challenges that at least in this"},{"startTime":1163.458,"endTime":1169.008,"body":"transition phase, look, everybody"},{"startTime":1163.458,"endTime":1169.008,"body":"thinks AI is gonna be HAL from 2001"},{"startTime":1169.368,"endTime":1172.758,"body":"or it's gonna be iRobot or not iRobot."},{"startTime":1173.118,"endTime":1173.568,"body":"I'm sorry."},{"startTime":1173.618,"endTime":1173.828,"body":"Yes."},{"startTime":1173.923,"endTime":1175.383,"body":"iRobot from Isaac Asman."},{"startTime":1175.803,"endTime":1178.443,"body":"That it's going to be these"},{"startTime":1175.803,"endTime":1178.443,"body":"androids that are gonna be walking"},{"startTime":1178.443,"endTime":1180.963,"body":"and talking and serving, and then"},{"startTime":1178.443,"endTime":1180.963,"body":"there's gonna be a revolution and"},{"startTime":1180.963,"endTime":1181.983,"body":"they're gonna take over the world."},{"startTime":1183.813,"endTime":1188.433,"body":"That we're a really long way away"},{"startTime":1183.813,"endTime":1188.433,"body":"from truly independent thinking."},{"startTime":1188.433,"endTime":1195.093,"body":"This highly complex processing going,"},{"startTime":1188.433,"endTime":1195.093,"body":"but to put them in situations where."},{"startTime":1195.888,"endTime":1200.898,"body":"You and I would, if we were on in"},{"startTime":1195.888,"endTime":1200.898,"body":"a sales situation, we'd be watching"},{"startTime":1200.898,"endTime":1205.668,"body":"body language, we'd be listening to"},{"startTime":1200.898,"endTime":1205.668,"body":"pauses in what people are saying."},{"startTime":1205.998,"endTime":1213.128,"body":"We'd be hearing euphemisms that would give"},{"startTime":1205.998,"endTime":1213.128,"body":"us either buying or turn down prompts."},{"startTime":1213.578,"endTime":1214.838,"body":"And then we'd make adjustments."},{"startTime":1215.498,"endTime":1217.988,"body":"You can't get that with an AI tool."},{"startTime":1218.648,"endTime":1220.758,"body":"And in its worst case, we all know."},{"startTime":1223.003,"endTime":1227.443,"body":"One of the one of the I'm sorry,"},{"startTime":1223.003,"endTime":1227.443,"body":"the ai tools that you went off"},{"startTime":1227.443,"endTime":1231.403,"body":"on misogynist, neo-Nazi tirade."},{"startTime":1231.833,"endTime":1236.783,"body":"You can push ais into a rabbit hole"},{"startTime":1231.833,"endTime":1236.783,"body":"and then they're only as good as all"},{"startTime":1236.783,"endTime":1238.223,"body":"the data that's been poured into them."},{"startTime":1239.033,"endTime":1242.643,"body":"And so I, I think that it's, as"},{"startTime":1239.033,"endTime":1242.643,"body":"you point out, a double-edged"},{"startTime":1242.643,"endTime":1244.113,"body":"sword, but I think it's also."},{"startTime":1244.848,"endTime":1250.733,"body":"A double-edged sword for companies who"},{"startTime":1244.848,"endTime":1250.733,"body":"are employing them in situations where at"},{"startTime":1251.268,"endTime":1254.838,"body":"30,000 foot level it makes sense to do it."},{"startTime":1254.838,"endTime":1257.238,"body":"15,000 feet, not so sure."},{"startTime":1257.418,"endTime":1262.648,"body":"And then when you get down to the ground,"},{"startTime":1257.418,"endTime":1262.648,"body":"to your point, 78% of people know that the"},{"startTime":1262.708,"endTime":1266.908,"body":"talking to a chat bot and the other 22%"},{"startTime":1262.708,"endTime":1266.908,"body":"didn't, that's why they didn't hang up."},{"startTime":1267.718,"endTime":1269.638,"body":"And you get that with people too."},{"startTime":1269.638,"endTime":1271.648,"body":"I think it's really a"},{"startTime":1269.638,"endTime":1271.648,"body":"matter of market adjustment."},{"startTime":1272.203,"endTime":1274.213,"body":"That needs to take place"},{"startTime":1272.203,"endTime":1274.213,"body":"before anything else."},{"startTime":1274.723,"endTime":1277.233,"body":"And I think we'll get there, it's"},{"startTime":1274.723,"endTime":1277.233,"body":"gonna be painful for the people"},{"startTime":1277.683,"endTime":1280.683,"body":"who are trying to use the tool"},{"startTime":1277.683,"endTime":1280.683,"body":"for things that they shouldn't."},{"startTime":1282.573,"endTime":1282.933,"body":"Yeah."},{"startTime":1283.173,"endTime":1288.693,"body":"I see this like shift we're going"},{"startTime":1283.173,"endTime":1288.693,"body":"through, which is like more and more"},{"startTime":1288.693,"endTime":1292.323,"body":"comments, like more and more of social"},{"startTime":1288.693,"endTime":1292.323,"body":"media is like bots talking to bots and"},{"startTime":1292.323,"endTime":1297.453,"body":"like more and more post about, it's like"},{"startTime":1292.323,"endTime":1297.453,"body":"I engage less and less with content."},{"startTime":1298.608,"endTime":1300.588,"body":"Like I engage so little with content."},{"startTime":1300.588,"endTime":1305.028,"body":"If I turn on the video and it's like AI"},{"startTime":1300.588,"endTime":1305.028,"body":"generated, it's like I'm not interested."},{"startTime":1305.028,"endTime":1309.828,"body":"And there's one AI YouTube channel I"},{"startTime":1305.028,"endTime":1309.828,"body":"follow, which breaks down a TV series."},{"startTime":1309.828,"endTime":1311.838,"body":"It'll take seven series, and"},{"startTime":1309.828,"endTime":1311.838,"body":"they edit it really well, and"},{"startTime":1311.838,"endTime":1312.558,"body":"it's a really good script."},{"startTime":1312.558,"endTime":1313.038,"body":"I'm like, okay."},{"startTime":1313.273,"endTime":1316.003,"body":"I know it's an AI voice, but it's"},{"startTime":1313.273,"endTime":1316.003,"body":"actually really well done because"},{"startTime":1316.003,"endTime":1317.113,"body":"it's like a show I've never heard of."},{"startTime":1317.113,"endTime":1317.803,"body":"Would never watch."},{"startTime":1318.578,"endTime":1320.738,"body":"I understand this whole show"},{"startTime":1318.578,"endTime":1320.738,"body":"in 18 minutes, and I listen"},{"startTime":1320.738,"endTime":1321.548,"body":"to that before I go to sleep."},{"startTime":1321.548,"endTime":1322.598,"body":"Every, it knocks me right out."},{"startTime":1322.778,"endTime":1325.568,"body":"It's like ju, it's a little bit"},{"startTime":1322.778,"endTime":1325.568,"body":"interesting, but not interesting"},{"startTime":1325.568,"endTime":1326.408,"body":"enough to keep you awake."},{"startTime":1326.918,"endTime":1329.338,"body":"But other than, and that's so there"},{"startTime":1326.918,"endTime":1329.338,"body":"is always that edge use case where"},{"startTime":1329.338,"endTime":1335.068,"body":"someone uses it well, but I see so much"},{"startTime":1329.338,"endTime":1335.068,"body":"desire to use it in the wrong ways."},{"startTime":1335.068,"endTime":1338.768,"body":"And we're I do think about like exactly"},{"startTime":1335.068,"endTime":1338.768,"body":"the larger culture shift, which is more"},{"startTime":1338.768,"endTime":1340.808,"body":"and more we're gonna crave authenticity."},{"startTime":1340.808,"endTime":1343.058,"body":"It's like this idea that we're"},{"startTime":1340.808,"endTime":1343.058,"body":"gonna shift to a world where"},{"startTime":1343.058,"endTime":1344.588,"body":"everyone's married to a robot."},{"startTime":1345.268,"endTime":1348.418,"body":"It's like exciting, but it's"},{"startTime":1345.268,"endTime":1348.418,"body":"also mathematically impossible."},{"startTime":1348.808,"endTime":1349.138,"body":"There's only"},{"startTime":1349.138,"endTime":1351.118,"body":"so many rare earth minerals in the world."},{"startTime":1351.118,"endTime":1355.288,"body":"There's literally not enough metal to make"},{"startTime":1351.118,"endTime":1355.288,"body":"that many robots, and people forget that."},{"startTime":1355.288,"endTime":1357.148,"body":"Like we barely have"},{"startTime":1355.288,"endTime":1357.148,"body":"enough batteries for cars."},{"startTime":1357.418,"endTime":1359.398,"body":"We don't have enough batteries for"},{"startTime":1357.418,"endTime":1359.398,"body":"everyone to have a robot in their"},{"startTime":1359.398,"endTime":1360.568,"body":"house, like right out the gate."},{"startTime":1361.288,"endTime":1366.688,"body":"It's just a pure math issue, which,"},{"startTime":1361.288,"endTime":1366.688,"body":"yeah, and it's also like this"},{"startTime":1366.688,"endTime":1369.988,"body":"idea that you can replace human"},{"startTime":1366.688,"endTime":1369.988,"body":"connection with a pseudo connection."},{"startTime":1370.933,"endTime":1372.883,"body":"That it doesn't seem to work."},{"startTime":1372.883,"endTime":1374.503,"body":"Like it doesn't seem to be the same."},{"startTime":1374.503,"endTime":1378.813,"body":"Like when you have a robot, at"},{"startTime":1374.503,"endTime":1378.813,"body":"least I'm married to a human,"},{"startTime":1379.083,"endTime":1383.133,"body":"married to a human woman and I"},{"startTime":1379.083,"endTime":1383.133,"body":"never know what she's gonna say."},{"startTime":1383.853,"endTime":1388.663,"body":"Never she just sent me a message like"},{"startTime":1383.853,"endTime":1388.663,"body":"right before a call told you, I would've"},{"startTime":1388.663,"endTime":1390.373,"body":"never guessed if you'd give me 50 guesses."},{"startTime":1390.373,"endTime":1390.913,"body":"None of would've been,"},{"startTime":1391.013,"endTime":1391.163,"body":"and"},{"startTime":1391.163,"endTime":1393.563,"body":"it was there's always stuff like that."},{"startTime":1393.563,"endTime":1394.163,"body":"And I think that."},{"startTime":1394.703,"endTime":1397.493,"body":"When you have a robot or"},{"startTime":1394.703,"endTime":1397.493,"body":"an ai, it doesn't do that."},{"startTime":1397.493,"endTime":1398.873,"body":"It will never disagree with you."},{"startTime":1398.873,"endTime":1403.133,"body":"It will never push that humanness"},{"startTime":1398.873,"endTime":1403.133,"body":"the surprise ness, and it's like"},{"startTime":1403.463,"endTime":1404.363,"body":"that's what's really missing."},{"startTime":1404.363,"endTime":1408.013,"body":"I think that maybe that is even when"},{"startTime":1404.363,"endTime":1408.013,"body":"you talk about the homo homogeneity"},{"startTime":1408.073,"endTime":1410.983,"body":"of advertising or marketing,"},{"startTime":1408.073,"endTime":1410.983,"body":"that's what kind of happens is that"},{"startTime":1411.283,"endTime":1414.883,"body":"when every ad looks the same, you"},{"startTime":1411.283,"endTime":1414.883,"body":"have to get a lot more out there."},{"startTime":1414.883,"endTime":1418.338,"body":"It's like I, from looking,"},{"startTime":1414.883,"endTime":1418.338,"body":"if you showed me like a cup."},{"startTime":1419.623,"endTime":1421.363,"body":"With 50 different brands of soda in it."},{"startTime":1421.393,"endTime":1422.713,"body":"I can't tell they're all brown."},{"startTime":1422.893,"endTime":1423.163,"body":"It's true."},{"startTime":1423.213,"endTime":1426.313,"body":"From look, and I think, they"},{"startTime":1423.213,"endTime":1426.313,"body":"do taste tests and most people"},{"startTime":1426.313,"endTime":1427.303,"body":"can't tell from that either."},{"startTime":1427.303,"endTime":1427.893,"body":"And it's that's right."},{"startTime":1428.138,"endTime":1433.298,"body":"That's the issue is that when it"},{"startTime":1428.138,"endTime":1433.298,"body":"looks the same, it starts to become,"},{"startTime":1434.018,"endTime":1436.688,"body":"you have to find some other way"},{"startTime":1434.018,"endTime":1436.688,"body":"to be noticeable and we start to"},{"startTime":1436.688,"endTime":1437.978,"body":"see more and more of those things."},{"startTime":1437.978,"endTime":1438.788,"body":"And I think that."},{"startTime":1439.538,"endTime":1441.698,"body":"My hope is, of course, it"},{"startTime":1439.538,"endTime":1441.698,"body":"leads to more authenticity."},{"startTime":1441.698,"endTime":1445.388,"body":"We start to do more buying in person"},{"startTime":1441.698,"endTime":1445.388,"body":"or more wanting to talk to person"},{"startTime":1445.388,"endTime":1447.413,"body":"or more wanting to make sure it was"},{"startTime":1445.388,"endTime":1447.413,"body":"me person, like there's just some."},{"startTime":1448.808,"endTime":1454.838,"body":"Desire we have, like whether it's made in"},{"startTime":1448.808,"endTime":1454.838,"body":"America or handmade or like home recipe."},{"startTime":1454.838,"endTime":1455.978,"body":"Like I see restaurants all the time."},{"startTime":1456.028,"endTime":1457.638,"body":"That say like home something."},{"startTime":1457.638,"endTime":1458.868,"body":"I'm like, you're a restaurant."},{"startTime":1458.868,"endTime":1459.708,"body":"It's definitely not homemade."},{"startTime":1460.308,"endTime":1463.368,"body":"Like it's, you are literally"},{"startTime":1460.308,"endTime":1463.368,"body":"the opposite of homemade."},{"startTime":1463.368,"endTime":1466.273,"body":"It's definitely not that, but they"},{"startTime":1463.368,"endTime":1466.273,"body":"still use that language because."},{"startTime":1466.958,"endTime":1468.428,"body":"It's so powerful and effective."},{"startTime":1468.428,"endTime":1472.868,"body":"There's some desire we have to support"},{"startTime":1468.428,"endTime":1472.868,"body":"our local community or support local"},{"startTime":1472.868,"endTime":1474.788,"body":"crafts people or support local businesses."},{"startTime":1474.788,"endTime":1479.378,"body":"There is that element, and we're in that"},{"startTime":1474.788,"endTime":1479.378,"body":"period now where a lot of companies fake"},{"startTime":1479.378,"endTime":1481.028,"body":"that and create that pseudo element."},{"startTime":1481.078,"endTime":1482.458,"body":"Where it's been fought"},{"startTime":1481.078,"endTime":1482.458,"body":"by large corporation."},{"startTime":1482.458,"endTime":1483.568,"body":"They don't want anyone to know."},{"startTime":1484.198,"endTime":1488.158,"body":"And I'm just starting to see that"},{"startTime":1484.198,"endTime":1488.158,"body":"there's this shift where we now"},{"startTime":1488.158,"endTime":1491.513,"body":"have the ability to research and"},{"startTime":1488.158,"endTime":1491.513,"body":"find out things very quickly."},{"startTime":1492.473,"endTime":1493.763,"body":"Which didn't used to exist."},{"startTime":1493.913,"endTime":1495.233,"body":"Now first it was Google."},{"startTime":1495.233,"endTime":1495.923,"body":"Now it's ai."},{"startTime":1495.923,"endTime":1497.063,"body":"Now it's voice ai."},{"startTime":1497.303,"endTime":1500.303,"body":"You can find out, like I went and looked"},{"startTime":1497.303,"endTime":1500.303,"body":"at a car one time, I can't remember what"},{"startTime":1500.303,"endTime":1504.803,"body":"brand it was, and the guy said this won"},{"startTime":1500.303,"endTime":1504.803,"body":"the JD Power Associates Award this year."},{"startTime":1505.463,"endTime":1506.663,"body":"This is early 2000."},{"startTime":1506.663,"endTime":1509.213,"body":"I went home and looked online"},{"startTime":1506.663,"endTime":1509.213,"body":"and it was like gotten worse."},{"startTime":1509.213,"endTime":1509.753,"body":"Car of the year."},{"startTime":1510.263,"endTime":1511.463,"body":"Yeah, like that was the award."},{"startTime":1511.673,"endTime":1513.293,"body":"It was like unbelievable."},{"startTime":1513.293,"endTime":1514.643,"body":"I was like, you didn't"},{"startTime":1513.293,"endTime":1514.643,"body":"think I was gonna look?"},{"startTime":1515.288,"endTime":1518.138,"body":"Now you would not even try that 'cause"},{"startTime":1515.288,"endTime":1518.138,"body":"you're gonna get caught right up the gate."},{"startTime":1518.618,"endTime":1518.738,"body":"Yeah."},{"startTime":1518.768,"endTime":1521.498,"body":"So I think that it almost"},{"startTime":1518.768,"endTime":1521.498,"body":"forces us on authenticity."},{"startTime":1521.498,"endTime":1522.248,"body":"And that's what I hope."},{"startTime":1522.608,"endTime":1525.188,"body":"I dunno if I'm right, but we always see"},{"startTime":1522.608,"endTime":1525.188,"body":"these market shifts and that's the thing,"},{"startTime":1525.188,"endTime":1528.458,"body":"every time there's a new technology,"},{"startTime":1525.188,"endTime":1528.458,"body":"whether it's calculators or whether it's"},{"startTime":1528.458,"endTime":1533.138,"body":"graphing calculators, or whether it's GPS"},{"startTime":1528.458,"endTime":1533.138,"body":"and then all these technologies like we"},{"startTime":1533.138,"endTime":1537.668,"body":"think it's gonna dramatically change the"},{"startTime":1533.138,"endTime":1537.668,"body":"world, not really the world before GPS and"},{"startTime":1537.668,"endTime":1539.558,"body":"the world after GPS, not that different."},{"startTime":1539.838,"endTime":1540.738,"body":"People still get lost."},{"startTime":1540.853,"endTime":1541.563,"body":"People still get there."},{"startTime":1541.563,"endTime":1543.573,"body":"People still read math, like"},{"startTime":1541.563,"endTime":1543.573,"body":"it's not that different."},{"startTime":1544.053,"endTime":1547.713,"body":"So I hope that we can see that"},{"startTime":1544.053,"endTime":1547.713,"body":"we're in an exciting time, but"},{"startTime":1547.713,"endTime":1549.183,"body":"it's not that different now."},{"startTime":1549.183,"endTime":1551.433,"body":"This has been amazing, Alan,"},{"startTime":1549.183,"endTime":1551.433,"body":"I really appreciate your time."},{"startTime":1551.433,"endTime":1554.253,"body":"For people who are interested in you, I"},{"startTime":1551.433,"endTime":1554.253,"body":"know you do some amazing fractional stuff."},{"startTime":1554.613,"endTime":1556.833,"body":"Where can they find you online and"},{"startTime":1554.613,"endTime":1556.833,"body":"where can they see some of these"},{"startTime":1556.833,"endTime":1557.793,"body":"articles that you've been writing?"},{"startTime":1558.783,"endTime":1559.233,"body":"Oh, sure."},{"startTime":1559.268,"endTime":1564.918,"body":"You can you can find me on"},{"startTime":1559.268,"endTime":1564.918,"body":"LinkedIn and it's www.linkedin.com."},{"startTime":1565.373,"endTime":1572.778,"body":"Slash Alan E Gold and and I can, you can"},{"startTime":1565.373,"endTime":1572.778,"body":"find me as well at alan.gold at cxo com."},{"startTime":1573.198,"endTime":1576.768,"body":"Always happy to talk to people about"},{"startTime":1573.198,"endTime":1576.768,"body":"AI and the right way to use it."},{"startTime":1578.328,"endTime":1578.658,"body":"Perfect."},{"startTime":1578.658,"endTime":1579.888,"body":"Thank you so much for raising your time."},{"startTime":1579.888,"endTime":1582.588,"body":"I'll put all of your connection"},{"startTime":1579.888,"endTime":1582.588,"body":"information in the show notes"},{"startTime":1582.588,"endTime":1584.538,"body":"and below the video if you're"},{"startTime":1582.588,"endTime":1584.538,"body":"watching the video right now."},{"startTime":1584.778,"endTime":1587.358,"body":"Thank you so much for being here"},{"startTime":1584.778,"endTime":1587.358,"body":"for an amazing episode of the"},{"startTime":1587.358,"endTime":1589.668,"body":"Artificial Intelligence Podcast."},{"startTime":1590.278,"endTime":1592.348,"body":"Thank you for listening to"},{"startTime":1590.278,"endTime":1592.348,"body":"this week's episode of the"},{"startTime":1592.348,"endTime":1594.028,"body":"Artificial Intelligence Podcast."},{"startTime":1594.028,"endTime":1597.028,"body":"Make sure to subscribe so you"},{"startTime":1594.028,"endTime":1597.028,"body":"never miss another episode."},{"startTime":1597.058,"endTime":1599.968,"body":"We'll be back next Monday with"},{"startTime":1597.058,"endTime":1599.968,"body":"more tips and strategies on how to"},{"startTime":1599.968,"endTime":1603.028,"body":"leverage AI to grow your business"},{"startTime":1599.968,"endTime":1603.028,"body":"and achieve better results."},{"startTime":1603.058,"endTime":1606.208,"body":"In the meantime, if you're curious"},{"startTime":1603.058,"endTime":1606.208,"body":"about how AI can boost your"},{"startTime":1606.208,"endTime":1609.513,"body":"business' revenue, head over to"},{"startTime":1606.208,"endTime":1609.513,"body":"artificial intelligence pod.com."},{"startTime":1610.093,"endTime":1614.143,"body":"Slash calculator, use our AI revenue"},{"startTime":1610.093,"endTime":1614.143,"body":"calculator to discover the potential"},{"startTime":1614.143,"endTime":1616.603,"body":"impact AI can have on your bottom line."},{"startTime":1616.603,"endTime":1619.333,"body":"It's quick, easy, and"},{"startTime":1616.603,"endTime":1619.333,"body":"might just change the way."},{"startTime":1619.573,"endTime":1621.493,"body":"Think about your business"},{"startTime":1619.573,"endTime":1621.493,"body":"while you're there."},{"startTime":1621.613,"endTime":1623.053,"body":"Catch up on past episodes."},{"startTime":1623.053,"endTime":1625.453,"body":"Leave a review and check out our socials."}]}