{"version":"1.0.0","segments":[{"startTime":2.23,"endTime":4.2,"body":"Is it even possible to"},{"startTime":2.23,"endTime":4.2,"body":"hire people anymore?"},{"startTime":4.26,"endTime":7.265,"body":"We're gonna find out with today's"},{"startTime":4.26,"endTime":7.265,"body":"amazing special guest, Traci Austin."},{"startTime":8.424,"endTime":12.055,"body":"Welcome to the Artificial Intelligence"},{"startTime":8.424,"endTime":12.055,"body":"Podcast, where we make AI simple,"},{"startTime":12.115,"endTime":15.325,"body":"practical, and accessible for"},{"startTime":12.115,"endTime":15.325,"body":"small business owners and leaders."},{"startTime":15.385,"endTime":18.384,"body":"Forget the complicated T talk"},{"startTime":15.385,"endTime":18.384,"body":"or expensive consultants."},{"startTime":18.475,"endTime":21.475,"body":"This is where you'll learn how to"},{"startTime":18.475,"endTime":21.475,"body":"implement AI strategies that are"},{"startTime":21.505,"endTime":24.865,"body":"easy to understand and can make"},{"startTime":21.505,"endTime":24.865,"body":"a big impact for your business."},{"startTime":24.925,"endTime":27.955,"body":"The Artificial Intelligence Podcast"},{"startTime":24.925,"endTime":27.955,"body":"is brought to you by fraction aio."},{"startTime":28.03,"endTime":31.57,"body":"The trusted partner for AI Digital"},{"startTime":28.03,"endTime":31.57,"body":"Transformation at fraction A IO, we"},{"startTime":31.57,"endTime":35.2,"body":"help small and medium sized businesses"},{"startTime":31.57,"endTime":35.2,"body":"boost revenue by eliminating time"},{"startTime":35.2,"endTime":38.38,"body":"wasting non-revenue generating"},{"startTime":35.2,"endTime":38.38,"body":"tasks that frustrate your team."},{"startTime":38.44,"endTime":41.62,"body":"With our custom AI bots, tools"},{"startTime":38.44,"endTime":41.62,"body":"and automations, we make it"},{"startTime":41.65,"endTime":44.98,"body":"easy to shift your team's focus"},{"startTime":41.65,"endTime":44.98,"body":"to the tasks that matter most."},{"startTime":44.98,"endTime":48.52,"body":"Driving growth and results,"},{"startTime":44.98,"endTime":48.52,"body":"we guide you through a smooth."},{"startTime":48.825,"endTime":52.815,"body":"Seamless transition to ai ensuring you"},{"startTime":48.825,"endTime":52.815,"body":"avoid costly mistakes and invest in"},{"startTime":52.815,"endTime":54.885,"body":"the tools that truly deliver value."},{"startTime":54.885,"endTime":56.055,"body":"Don't get left behind."},{"startTime":56.055,"endTime":59.475,"body":"Let fraction aio o help you stay"},{"startTime":56.055,"endTime":59.475,"body":"ahead in today's AI driven world."},{"startTime":59.685,"endTime":60.315,"body":"Learn more."},{"startTime":60.495,"endTime":61.155,"body":"Get started."},{"startTime":61.155,"endTime":63.765,"body":"Fraction aio.com."},{"startTime":65.829,"endTime":70.989,"body":"Now Traci, I'm so excited to have you here"},{"startTime":65.829,"endTime":70.989,"body":"because in my personal opinion of all the"},{"startTime":70.989,"endTime":76.329,"body":"things AI has damaged, not any specific"},{"startTime":70.989,"endTime":76.329,"body":"career, it's the hiring process because"},{"startTime":76.329,"endTime":80.469,"body":"everyone is using AI to generate resumes,"},{"startTime":76.329,"endTime":80.469,"body":"AI to optimize resumes, AI to help fund"},{"startTime":80.469,"endTime":84.759,"body":"interviews and hiring managers are using"},{"startTime":80.469,"endTime":84.759,"body":"AI to analyze and scan employees and."},{"startTime":85.609,"endTime":86.389,"body":"Do all this revision."},{"startTime":86.539,"endTime":89.479,"body":"So now it's like an AI writes the resume"},{"startTime":86.539,"endTime":89.479,"body":"and AI reads the resume and it's like"},{"startTime":89.479,"endTime":90.919,"body":"the human part is getting removed."},{"startTime":90.919,"endTime":94.489,"body":"And that's why we're seeing people"},{"startTime":90.919,"endTime":94.489,"body":"say, oh, I sent in 500 resumes and"},{"startTime":94.489,"endTime":97.249,"body":"we have 10,000 applicants and we"},{"startTime":94.489,"endTime":97.249,"body":"can't find what we're looking for."},{"startTime":97.249,"endTime":99.949,"body":"It's actually harder to get"},{"startTime":97.249,"endTime":99.949,"body":"hired and harder to hire now."},{"startTime":100.459,"endTime":102.589,"body":"And so as someone who"},{"startTime":100.459,"endTime":102.589,"body":"like this is your world."},{"startTime":103.334,"endTime":105.974,"body":"What do you see as like the future"},{"startTime":103.334,"endTime":105.974,"body":"and what is, what are people gonna"},{"startTime":105.974,"endTime":106.994,"body":"learn over the next 20 minutes?"},{"startTime":106.994,"endTime":109.754,"body":"What's the game changer that they're"},{"startTime":106.994,"endTime":109.754,"body":"gonna experience and why they need to"},{"startTime":109.754,"endTime":111.164,"body":"listen to this amazing episode with you?"},{"startTime":111.374,"endTime":115.304,"body":"Yeah, they're gonna experience that"},{"startTime":111.374,"endTime":115.304,"body":"hiring is still about the relationship"},{"startTime":115.544,"endTime":120.374,"body":"and how you can build those relationships"},{"startTime":115.544,"endTime":120.374,"body":"with those recruiters and really"},{"startTime":120.374,"endTime":125.444,"body":"learn about what is there to determine"},{"startTime":120.374,"endTime":125.444,"body":"if you have the right skillset."},{"startTime":126.044,"endTime":129.614,"body":"And right values for that organization."},{"startTime":129.614,"endTime":134.174,"body":"So you know, very specifically,"},{"startTime":129.614,"endTime":134.174,"body":"are you a fit to the role?"},{"startTime":134.264,"endTime":135.734,"body":"Are you a fit to the culture?"},{"startTime":135.824,"endTime":137.264,"body":"And are you a fit for the manager?"},{"startTime":137.264,"endTime":140.804,"body":"Because if you don't want to"},{"startTime":137.264,"endTime":140.804,"body":"be there, it's not going to"},{"startTime":140.804,"endTime":141.884,"body":"be a good outcome for you."},{"startTime":144.284,"endTime":148.544,"body":"So one of the things I've heard recently"},{"startTime":144.284,"endTime":148.544,"body":"is that a lot of companies post."},{"startTime":149.274,"endTime":150.984,"body":"Jobs that they don't"},{"startTime":149.274,"endTime":150.984,"body":"wanna hire anyone for."},{"startTime":150.984,"endTime":156.264,"body":"Like they post these false hiring jobs"},{"startTime":150.984,"endTime":156.264,"body":"and they do it either to make their"},{"startTime":156.264,"endTime":159.054,"body":"current staff worried that they're gonna"},{"startTime":156.264,"endTime":159.054,"body":"get replaced or to think that they're"},{"startTime":159.054,"endTime":160.614,"body":"gonna get more help, but it's not coming."},{"startTime":161.244,"endTime":162.114,"body":"How true is that?"},{"startTime":163.404,"endTime":167.214,"body":"I will name, I've not necessarily"},{"startTime":163.404,"endTime":167.214,"body":"seen that, but if that's the rumor"},{"startTime":167.214,"endTime":171.054,"body":"that you're seeing and you're seeing"},{"startTime":167.214,"endTime":171.054,"body":"roles not get filled, I would say,"},{"startTime":171.114,"endTime":174.114,"body":"are you in the right culture for you?"},{"startTime":175.134,"endTime":178.704,"body":"And this is where we get into the culture"},{"startTime":175.134,"endTime":178.704,"body":"conversation, and we always have a"},{"startTime":178.704,"endTime":181.134,"body":"choice about the cultures that we join."},{"startTime":181.134,"endTime":183.594,"body":"And if that's the culture of the"},{"startTime":181.134,"endTime":183.594,"body":"organization, I don't know about"},{"startTime":183.594,"endTime":186.384,"body":"you, Jonathan, but that is not an"},{"startTime":183.594,"endTime":186.384,"body":"organization that I wanna work for."},{"startTime":186.684,"endTime":188.964,"body":"So my choice would be to go"},{"startTime":186.684,"endTime":188.964,"body":"find something different."},{"startTime":190.794,"endTime":192.624,"body":"Yeah, I just think that."},{"startTime":193.344,"endTime":197.034,"body":"They're, because everyone's applying"},{"startTime":193.344,"endTime":197.034,"body":"for so many jobs, they're going well, it"},{"startTime":197.034,"endTime":198.264,"body":"doesn't seem like they're hiring anyone."},{"startTime":198.294,"endTime":201.894,"body":"And having been through a process"},{"startTime":198.294,"endTime":201.894,"body":"where I've hired 10 or 15 people"},{"startTime":201.894,"endTime":203.844,"body":"in the past year, it's really hard."},{"startTime":204.654,"endTime":208.164,"body":"To hire people, because a lot of people,"},{"startTime":204.654,"endTime":208.164,"body":"it feels like their plan is to just"},{"startTime":208.164,"endTime":211.614,"body":"last two weeks or four weeks before you"},{"startTime":208.164,"endTime":211.614,"body":"realize they're completely unqualified"},{"startTime":211.614,"endTime":214.704,"body":"and they just wanna give those first"},{"startTime":211.614,"endTime":214.704,"body":"two paychecks and that, and they"},{"startTime":214.704,"endTime":217.584,"body":"apply for jobs that they're horribly"},{"startTime":214.704,"endTime":217.584,"body":"underqualified for, and they use AI to"},{"startTime":217.584,"endTime":220.104,"body":"answer questions, and they think they"},{"startTime":217.584,"endTime":220.104,"body":"can just use chat, GPT, do everything."},{"startTime":220.104,"endTime":221.984,"body":"It's I already have chat"},{"startTime":220.104,"endTime":221.984,"body":"GPT, I don't want that."},{"startTime":221.984,"endTime":225.464,"body":"I want a person, and that's"},{"startTime":221.984,"endTime":225.464,"body":"really what I see happening."},{"startTime":225.464,"endTime":228.944,"body":"And that's more at the lower and"},{"startTime":225.464,"endTime":228.944,"body":"intermediate levels, but even at"},{"startTime":228.944,"endTime":230.624,"body":"the higher levels, there's this."},{"startTime":231.794,"endTime":236.324,"body":"Just temptation to modify your resume"},{"startTime":231.794,"endTime":236.324,"body":"so that it fit, because now you can"},{"startTime":236.324,"endTime":239.324,"body":"say, oh, tweak my resume to fit this"},{"startTime":236.324,"endTime":239.324,"body":"job application, and use language that"},{"startTime":239.324,"endTime":241.154,"body":"sounds like they use in their post."},{"startTime":241.154,"endTime":243.404,"body":"But the AI wrote their post too,"},{"startTime":241.154,"endTime":243.404,"body":"so it's not even written by them."},{"startTime":243.404,"endTime":250.394,"body":"But I guess my first question is how"},{"startTime":243.404,"endTime":250.394,"body":"can someone start to stand out again"},{"startTime":250.394,"endTime":255.134,"body":"or to be noticed when there's thousands"},{"startTime":250.394,"endTime":255.134,"body":"of applicants for every job right"},{"startTime":255.134,"endTime":257.084,"body":"now where it just feels so crowded?"},{"startTime":257.804,"endTime":258.494,"body":"Absolutely."},{"startTime":258.884,"endTime":262.274,"body":"And it's not through the"},{"startTime":258.884,"endTime":262.274,"body":"application process itself."},{"startTime":262.904,"endTime":266.174,"body":"It is, if you're doing it through"},{"startTime":262.904,"endTime":266.174,"body":"LinkedIn, reach out to the recruiter,"},{"startTime":266.384,"endTime":269.624,"body":"send them a note and say, Hey, I"},{"startTime":266.384,"endTime":269.624,"body":"just wanna chat a little bit about"},{"startTime":269.624,"endTime":273.464,"body":"this position before I apply for it,"},{"startTime":269.624,"endTime":273.464,"body":"because I really want to ensure that"},{"startTime":273.464,"endTime":276.464,"body":"it's, that I wanna learn a little"},{"startTime":273.464,"endTime":276.464,"body":"bit more about the organization."},{"startTime":276.464,"endTime":278.534,"body":"I've seen this, and this on your post."},{"startTime":278.834,"endTime":282.014,"body":"Something I really like, start"},{"startTime":278.834,"endTime":282.014,"body":"up a conversation with that."},{"startTime":282.464,"endTime":284.834,"body":"If you're applying for positions that."},{"startTime":285.629,"endTime":288.959,"body":"Are the lower level positions,"},{"startTime":285.629,"endTime":288.959,"body":"and I don't like that terminology,"},{"startTime":288.959,"endTime":290.459,"body":"but like the entry level roles."},{"startTime":290.849,"endTime":292.439,"body":"Find folks that work there."},{"startTime":293.159,"endTime":297.059,"body":"And what I mean by that is, hey, who in"},{"startTime":293.159,"endTime":297.059,"body":"your network is already working there?"},{"startTime":297.149,"endTime":300.329,"body":"Ask them specifically about"},{"startTime":297.149,"endTime":300.329,"body":"the organization, about the"},{"startTime":300.329,"endTime":302.789,"body":"culture, what they like about it,"},{"startTime":300.329,"endTime":302.789,"body":"what they don't like about it."},{"startTime":303.299,"endTime":307.289,"body":"Ask them if they're willing to"},{"startTime":303.299,"endTime":307.289,"body":"refer you into the organization."},{"startTime":307.409,"endTime":311.159,"body":"Most organizations have something"},{"startTime":307.409,"endTime":311.159,"body":"called an employee referral program"},{"startTime":311.369,"endTime":314.519,"body":"where they actually give the"},{"startTime":311.369,"endTime":314.519,"body":"person referring a new higher end."},{"startTime":314.764,"endTime":315.874,"body":"Dollars for that."},{"startTime":316.264,"endTime":321.114,"body":"So when you get a referral into an"},{"startTime":316.264,"endTime":321.114,"body":"organization from a current employee, in"},{"startTime":321.114,"endTime":325.284,"body":"a way, you already have a step up because"},{"startTime":321.114,"endTime":325.284,"body":"you're being vouched for, from someone"},{"startTime":325.284,"endTime":327.174,"body":"internal inside of the organization."},{"startTime":327.624,"endTime":331.594,"body":"Therefore, I'd say, make sure you're"},{"startTime":327.624,"endTime":331.594,"body":"doing your research and really"},{"startTime":331.594,"endTime":336.094,"body":"finding out information about the"},{"startTime":331.594,"endTime":336.094,"body":"organization before you apply for it."},{"startTime":336.544,"endTime":338.104,"body":"Does this take a little bit longer?"},{"startTime":338.104,"endTime":338.644,"body":"Sure."},{"startTime":338.704,"endTime":339.394,"body":"But guess what?"},{"startTime":339.974,"endTime":344.414,"body":"When you're working at an organization,"},{"startTime":339.974,"endTime":344.414,"body":"you're spending a significant amount"},{"startTime":344.414,"endTime":348.764,"body":"of your time there and it's going to be"},{"startTime":344.414,"endTime":348.764,"body":"much more fulfilling for you if it's an"},{"startTime":348.764,"endTime":353.444,"body":"organization that actually aligns with"},{"startTime":348.764,"endTime":353.444,"body":"what you like to do, that fit to role"},{"startTime":353.444,"endTime":357.914,"body":"for the job, and that your values are"},{"startTime":353.444,"endTime":357.914,"body":"aligned to that organizational culture."},{"startTime":359.594,"endTime":361.874,"body":"I think this is a really"},{"startTime":359.594,"endTime":361.874,"body":"critical point, what you brought"},{"startTime":361.874,"endTime":363.014,"body":"up that is so good, which is."},{"startTime":364.259,"endTime":364.769,"body":"Everyone."},{"startTime":364.769,"endTime":368.189,"body":"When I try to hire now, the first"},{"startTime":364.769,"endTime":368.189,"body":"thing I do is ask all my employees,"},{"startTime":368.189,"endTime":369.059,"body":"do you know anyone who can do this?"},{"startTime":370.424,"endTime":372.464,"body":"And before I post the job."},{"startTime":372.464,"endTime":377.324,"body":"And the reason I do that is because"},{"startTime":372.464,"endTime":377.324,"body":"it's so I now it's less work for me"},{"startTime":377.324,"endTime":379.694,"body":"because the person's probably a good"},{"startTime":377.324,"endTime":379.694,"body":"fit because they're not gonna refer"},{"startTime":379.694,"endTime":380.774,"body":"someone they don't think can do it."},{"startTime":381.314,"endTime":384.854,"body":"It's better for the person because when"},{"startTime":381.314,"endTime":384.854,"body":"you're in there, that means it's you or."},{"startTime":385.164,"endTime":387.174,"body":"It's a yes or no, not you or someone else."},{"startTime":387.834,"endTime":391.134,"body":"And I know when I'm applying for"},{"startTime":387.834,"endTime":391.134,"body":"something, I would rather it be a yes"},{"startTime":391.134,"endTime":393.444,"body":"or no me, not me, or versus a thousand."},{"startTime":393.474,"endTime":394.884,"body":"'cause I don't wanna be"},{"startTime":393.474,"endTime":394.884,"body":"in like a tournament."},{"startTime":395.454,"endTime":397.014,"body":"That's where you end up doing"},{"startTime":395.454,"endTime":397.014,"body":"three to five interviews."},{"startTime":397.014,"endTime":399.714,"body":"Like all the best hiring happens"},{"startTime":397.014,"endTime":399.714,"body":"before the job is posted."},{"startTime":400.254,"endTime":404.214,"body":"And this is really a critical"},{"startTime":400.254,"endTime":404.214,"body":"element I've noticed as well that"},{"startTime":404.214,"endTime":407.224,"body":"like now in our culture, we have"},{"startTime":404.214,"endTime":407.224,"body":"less and less human interaction."},{"startTime":407.224,"endTime":408.784,"body":"People are afraid to talk to strangers."},{"startTime":408.784,"endTime":410.224,"body":"So if you're willing to do that."},{"startTime":411.384,"endTime":414.564,"body":"Like you can open so many doors"},{"startTime":411.384,"endTime":414.564,"body":"with such a small amount of effort."},{"startTime":414.564,"endTime":419.604,"body":"Like the minimum requirement for a normal"},{"startTime":414.564,"endTime":419.604,"body":"conversation has dropped a lot because"},{"startTime":419.604,"endTime":420.714,"body":"people don't talk to each other anymore."},{"startTime":420.714,"endTime":421.434,"body":"Everyone's talking online."},{"startTime":421.434,"endTime":424.734,"body":"So if you can just say like basic"},{"startTime":421.434,"endTime":424.734,"body":"stuff, now you're in the game."},{"startTime":424.734,"endTime":426.684,"body":"You don't even have to have a"},{"startTime":424.734,"endTime":426.684,"body":"very good personality anymore."},{"startTime":426.954,"endTime":428.964,"body":"Like you just have to have a personality."},{"startTime":429.444,"endTime":433.104,"body":"And this is really, I think it's such"},{"startTime":429.444,"endTime":433.104,"body":"a huge opportunity and it's really"},{"startTime":433.104,"endTime":435.084,"body":"being missed, which is that people."},{"startTime":436.104,"endTime":438.984,"body":"Missed that they think of LinkedIn first,"},{"startTime":436.104,"endTime":438.984,"body":"people just thought LinkedIn's where"},{"startTime":438.984,"endTime":442.824,"body":"you copy and paste your resume, like"},{"startTime":438.984,"endTime":442.824,"body":"your profile is just your resume or now"},{"startTime":442.824,"endTime":446.004,"body":"it's where you post some of your like"},{"startTime":442.824,"endTime":446.004,"body":"some small amounts of content, but it"},{"startTime":446.004,"endTime":449.724,"body":"really is about relationship building,"},{"startTime":446.004,"endTime":449.724,"body":"which is that like people respond."},{"startTime":449.724,"endTime":453.114,"body":"I'll tell you this right now, nobody on"},{"startTime":449.724,"endTime":453.114,"body":"LinkedIn has a bunch of unread messages."},{"startTime":454.299,"endTime":455.649,"body":"Everyone clicks on every message."},{"startTime":455.709,"endTime":457.929,"body":"Unlike your email I have"},{"startTime":455.709,"endTime":457.929,"body":"10,000 unread emails."},{"startTime":458.269,"endTime":459.409,"body":"I don't have any unread LinkedIn message."},{"startTime":459.439,"endTime":459.559,"body":"Yeah."},{"startTime":459.799,"endTime":462.859,"body":"Even when it's a LinkedIn email,"},{"startTime":459.799,"endTime":462.859,"body":"InMail because you get way less and"},{"startTime":462.859,"endTime":464.119,"body":"because you know it's from the person."},{"startTime":464.119,"endTime":466.819,"body":"Like it's not a wonder you don't know."},{"startTime":466.939,"endTime":468.619,"body":"You never don't know who sent the message."},{"startTime":468.619,"endTime":469.369,"body":"You always know on LinkedIn."},{"startTime":469.369,"endTime":470.629,"body":"So I think that's really good advice."},{"startTime":470.629,"endTime":471.259,"body":"I love that."},{"startTime":471.259,"endTime":473.659,"body":"Which is take a moment to figure out."},{"startTime":474.334,"endTime":474.964,"body":"Who works there?"},{"startTime":474.964,"endTime":475.954,"body":"What is this job expert?"},{"startTime":475.954,"endTime":479.784,"body":"Because now instead of sending 400"},{"startTime":475.954,"endTime":479.784,"body":"resumes, you can just apply for 10"},{"startTime":479.784,"endTime":481.374,"body":"companies in the same amount of time."},{"startTime":481.584,"endTime":484.704,"body":"But that you've found someone there"},{"startTime":481.584,"endTime":484.704,"body":"and a referral that's a game changer."},{"startTime":484.704,"endTime":486.654,"body":"And it's really not as hard"},{"startTime":484.704,"endTime":486.654,"body":"to get one as you thought."},{"startTime":487.044,"endTime":487.104,"body":"Yeah."},{"startTime":487.104,"endTime":489.324,"body":"Because people go, oh, you seem"},{"startTime":487.104,"endTime":489.324,"body":"pretty cool and you're a person."},{"startTime":489.534,"endTime":491.034,"body":"And you're not gonna do that."},{"startTime":491.124,"endTime":492.929,"body":"That's something that's someone who's"},{"startTime":491.124,"endTime":492.929,"body":"completely, horribly underqualified."},{"startTime":492.929,"endTime":494.304,"body":"It's not gonna go to that much effort."},{"startTime":494.334,"endTime":497.004,"body":"Those are the ones who are really machine"},{"startTime":494.334,"endTime":497.004,"body":"gunning out all their applications."},{"startTime":497.304,"endTime":497.994,"body":"I love that."},{"startTime":498.744,"endTime":499.489,"body":"So can I see for people who are."},{"startTime":500.934,"endTime":501.744,"body":"Yes, please."},{"startTime":501.954,"endTime":502.284,"body":"I love it."},{"startTime":502.284,"endTime":506.714,"body":"So my son just started his freshman"},{"startTime":502.284,"endTime":506.714,"body":"year of college and he applied"},{"startTime":506.714,"endTime":510.374,"body":"for a lifeguard position on"},{"startTime":506.714,"endTime":510.374,"body":"campus at the recreation center."},{"startTime":510.704,"endTime":513.164,"body":"And these are like, they're"},{"startTime":510.704,"endTime":513.164,"body":"really hard to come by, right?"},{"startTime":513.634,"endTime":518.104,"body":"And so he sent in his resume and his"},{"startTime":513.634,"endTime":518.104,"body":"cover letter and I helped him write it."},{"startTime":518.104,"endTime":521.254,"body":"We didn't use ai, we actually"},{"startTime":518.104,"endTime":521.254,"body":"wrote it and he got a letter of"},{"startTime":521.254,"endTime":524.524,"body":"recommendation from his aquatic"},{"startTime":521.254,"endTime":524.524,"body":"director for the Y that he worked at."},{"startTime":524.819,"endTime":526.409,"body":"At home anyway."},{"startTime":526.409,"endTime":529.379,"body":"So as soon as the application"},{"startTime":526.409,"endTime":529.379,"body":"period closed, he is mom,"},{"startTime":529.379,"endTime":530.219,"body":"I haven't heard anything."},{"startTime":530.309,"endTime":533.489,"body":"I said have you gone down to the pool"},{"startTime":530.309,"endTime":533.489,"body":"and talked to any of the lifeguards?"},{"startTime":534.009,"endTime":534.279,"body":"No."},{"startTime":534.489,"endTime":537.009,"body":"So the next day he's mom, I wanna"},{"startTime":534.489,"endTime":537.009,"body":"talk to one of the lifeguards today."},{"startTime":537.009,"endTime":537.729,"body":"I said, okay, cool."},{"startTime":537.729,"endTime":538.389,"body":"What did they say?"},{"startTime":538.809,"endTime":542.739,"body":"He took my name and he gave my"},{"startTime":538.809,"endTime":542.739,"body":"information to the manager and told"},{"startTime":542.739,"endTime":544.389,"body":"the manager that I had stopped by."},{"startTime":544.389,"endTime":544.959,"body":"I said, cool."},{"startTime":544.959,"endTime":546.129,"body":"What was the manager's name?"},{"startTime":546.129,"endTime":546.999,"body":"So he told me the name."},{"startTime":546.999,"endTime":547.224,"body":"I said, great."},{"startTime":548.129,"endTime":551.609,"body":"I said, did you email"},{"startTime":548.129,"endTime":551.609,"body":"the manager or call him?"},{"startTime":551.609,"endTime":552.389,"body":"He's no, not yet."},{"startTime":552.489,"endTime":554.619,"body":"The next day goes by, he is"},{"startTime":552.489,"endTime":554.619,"body":"mom, I emailed the manager."},{"startTime":554.619,"endTime":555.579,"body":"I haven't heard anything back."},{"startTime":555.579,"endTime":556.089,"body":"What should I do?"},{"startTime":556.479,"endTime":559.719,"body":"I said did you stop in when"},{"startTime":556.479,"endTime":559.719,"body":"you know the manager's working?"},{"startTime":559.999,"endTime":562.639,"body":"We're on time number three"},{"startTime":559.999,"endTime":562.639,"body":"of in person here, right?"},{"startTime":563.134,"endTime":564.804,"body":"He's no, but I'll run over there today."},{"startTime":564.864,"endTime":565.764,"body":"So he ran over there."},{"startTime":565.764,"endTime":569.424,"body":"The manager wasn't in, and then"},{"startTime":565.764,"endTime":569.424,"body":"he sends me this email on Friday"},{"startTime":569.424,"endTime":571.434,"body":"that says, congratulations."},{"startTime":571.434,"endTime":573.084,"body":"Your persistence got you the job."},{"startTime":573.084,"endTime":575.094,"body":"Can you come in next week"},{"startTime":573.084,"endTime":575.094,"body":"and do the skills test?"},{"startTime":578.454,"endTime":582.419,"body":"Yeah, that, I think there's something"},{"startTime":578.454,"endTime":582.419,"body":"about that, which is so great."},{"startTime":582.489,"endTime":583.059,"body":"It's so amazing."},{"startTime":583.254,"endTime":586.644,"body":"You said actually you suggested, which"},{"startTime":583.254,"endTime":586.644,"body":"is so rare, like you actually listen."},{"startTime":586.644,"endTime":587.184,"body":"That's amazing."},{"startTime":587.184,"endTime":588.534,"body":"First of all, it's amazing kids,"},{"startTime":588.534,"endTime":589.659,"body":"Jonathan, and I know you do too."},{"startTime":591.099,"endTime":593.589,"body":"I know, but I just wanna highlight"},{"startTime":591.099,"endTime":593.589,"body":"that you've done a great job there"},{"startTime":593.589,"endTime":596.189,"body":"because that's something a lot of"},{"startTime":593.589,"endTime":596.189,"body":"kids would be like, that sounds"},{"startTime":596.189,"endTime":598.859,"body":"too hard or that sounds too because"},{"startTime":596.189,"endTime":598.859,"body":"it's outside your comfort zone."},{"startTime":598.859,"endTime":599.429,"body":"To go."},{"startTime":599.759,"endTime":602.339,"body":"And people think that being"},{"startTime":599.759,"endTime":602.339,"body":"persistence is being annoying."},{"startTime":602.339,"endTime":604.649,"body":"I hired someone once after"},{"startTime":602.339,"endTime":604.649,"body":"the 13th email to me, 'cause"},{"startTime":604.649,"endTime":606.599,"body":"I kept forgetting to respond."},{"startTime":606.869,"endTime":609.809,"body":"There's a huge difference"},{"startTime":606.869,"endTime":609.809,"body":"between a no and a no response."},{"startTime":610.199,"endTime":610.349,"body":"Yes."},{"startTime":610.349,"endTime":612.839,"body":"Now, if you're cold emailing,"},{"startTime":610.349,"endTime":612.839,"body":"trying to sell me something, please."},{"startTime":612.839,"endTime":614.279,"body":"Three is enough emails"},{"startTime":612.839,"endTime":614.279,"body":"that you don't need."},{"startTime":614.279,"endTime":616.199,"body":"13. But it's."},{"startTime":616.564,"endTime":618.034,"body":"Very valuable."},{"startTime":618.034,"endTime":621.034,"body":"'cause if someone's gonna be persistent,"},{"startTime":618.034,"endTime":621.034,"body":"means they actually want the job."},{"startTime":621.694,"endTime":622.174,"body":"The thing that."},{"startTime":623.159,"endTime":626.639,"body":"Hiring, at least I hate the most, is"},{"startTime":623.159,"endTime":626.639,"body":"that hiring takes me about six weeks"},{"startTime":626.639,"endTime":627.899,"body":"and then I have to train the person."},{"startTime":628.439,"endTime":630.809,"body":"I don't wanna have to do"},{"startTime":628.439,"endTime":630.809,"body":"it again a month later."},{"startTime":631.199,"endTime":634.799,"body":"So I wanna hire people that will stay"},{"startTime":631.199,"endTime":634.799,"body":"with me for years, not for weeks."},{"startTime":634.949,"endTime":638.639,"body":"It's very frustrating to go through that"},{"startTime":634.949,"endTime":638.639,"body":"whole process, hire a candidate, and"},{"startTime":638.639,"endTime":640.169,"body":"then they quit, or no show or something."},{"startTime":640.169,"endTime":643.529,"body":"Wonky happens in the first month and"},{"startTime":640.169,"endTime":643.529,"body":"now you gotta start all over again."},{"startTime":643.559,"endTime":646.214,"body":"So showing persistence means"},{"startTime":643.559,"endTime":646.214,"body":"you actually wanna be there."},{"startTime":647.189,"endTime":648.209,"body":"And that's real."},{"startTime":648.209,"endTime":648.689,"body":"Exactly."},{"startTime":648.689,"endTime":649.709,"body":"That's why they respond to that."},{"startTime":649.709,"endTime":652.829,"body":"So it's like there's a lot of"},{"startTime":649.709,"endTime":652.829,"body":"things that show if you can"},{"startTime":652.829,"endTime":654.209,"body":"show you really want the job."},{"startTime":654.239,"endTime":656.999,"body":"'cause there's nothing worse than like you"},{"startTime":654.239,"endTime":656.999,"body":"hire something, oh, I took a job somewhere"},{"startTime":656.999,"endTime":658.019,"body":"else, or I'm not that interested."},{"startTime":658.019,"endTime":661.199,"body":"Or actually I want a different salary"},{"startTime":658.019,"endTime":661.199,"body":"than what you said in the job listing."},{"startTime":661.199,"endTime":662.789,"body":"And it's okay, why are we doing all this?"},{"startTime":663.639,"endTime":665.319,"body":"Like just the job listing was the truth."},{"startTime":665.319,"endTime":667.119,"body":"It wasn't like I have a secret budget."},{"startTime":667.119,"endTime":668.919,"body":"It's like this is what the"},{"startTime":667.119,"endTime":668.919,"body":"budget is for this position."},{"startTime":669.519,"endTime":670.239,"body":"I think this."},{"startTime":671.454,"endTime":675.024,"body":"Is a really good lesson now for people"},{"startTime":671.454,"endTime":675.024,"body":"who are on the other side of it."},{"startTime":675.024,"endTime":678.774,"body":"For hiring managers or people in"},{"startTime":675.024,"endTime":678.774,"body":"your industry who are trying to"},{"startTime":678.774,"endTime":684.014,"body":"find candidates, how do you what"},{"startTime":678.774,"endTime":684.014,"body":"are some changes like now I've"},{"startTime":684.014,"endTime":688.094,"body":"noticed when I interview people,"},{"startTime":684.014,"endTime":688.094,"body":"I have to ask weird questions"},{"startTime":688.094,"endTime":689.414,"body":"that they haven't used AI to prep."},{"startTime":690.164,"endTime":692.864,"body":"So when I'm asking, for"},{"startTime":690.164,"endTime":692.864,"body":"example, I'm asking a coder"},{"startTime":692.864,"endTime":694.034,"body":"like how they solved a problem."},{"startTime":694.034,"endTime":695.144,"body":"I'm like how did you feel?"},{"startTime":695.984,"endTime":698.864,"body":"And what were the wrong things"},{"startTime":695.984,"endTime":698.864,"body":"you did along the way and what"},{"startTime":698.864,"endTime":699.914,"body":"was frustrating about that?"},{"startTime":700.709,"endTime":702.989,"body":"Problem for you because"},{"startTime":700.709,"endTime":702.989,"body":"the AI won't add that."},{"startTime":703.039,"endTime":705.649,"body":"As you mentioned, it doesn't have"},{"startTime":703.039,"endTime":705.649,"body":"empathy, doesn't, that's so you're"},{"startTime":705.649,"endTime":708.099,"body":"always trying to find, because you'll"},{"startTime":705.649,"endTime":708.099,"body":"get people and you can I didn't, I was"},{"startTime":708.099,"endTime":709.089,"body":"interviewing someone in their glasses."},{"startTime":709.089,"endTime":710.409,"body":"I could see the reflection of ChatGPT."},{"startTime":710.409,"endTime":711.789,"body":"Bt I was like, you"},{"startTime":710.409,"endTime":711.789,"body":"should wor your contacts."},{"startTime":712.299,"endTime":713.379,"body":"I can see you doing it."},{"startTime":714.039,"endTime":714.099,"body":"Yeah."},{"startTime":714.099,"endTime":714.879,"body":"And it's not cool."},{"startTime":714.879,"endTime":719.379,"body":"Like one that's, and it's like I,"},{"startTime":714.879,"endTime":719.379,"body":"this is something I've never done,"},{"startTime":719.379,"endTime":721.959,"body":"but we're, now they, if you do a"},{"startTime":719.379,"endTime":721.959,"body":"Zoom interview, ask 'em to stand up"},{"startTime":721.959,"endTime":722.859,"body":"to see if they're actually wearing."},{"startTime":723.164,"endTime":725.474,"body":"Work pants or if they're wearing"},{"startTime":723.164,"endTime":725.474,"body":"pajama pants in a tuxedo shirt."},{"startTime":725.504,"endTime":726.584,"body":"I didn't know people do that."},{"startTime":726.884,"endTime":730.034,"body":"It's like once a trend hits TikTok, I"},{"startTime":726.884,"endTime":730.034,"body":"guess hiring managers have to respond."},{"startTime":730.034,"endTime":732.034,"body":"It's like this offense"},{"startTime":730.034,"endTime":732.034,"body":"and defense respond."},{"startTime":732.304,"endTime":736.864,"body":"So what are some things that hiring"},{"startTime":732.304,"endTime":736.864,"body":"managers can do or HR people can do,"},{"startTime":736.864,"endTime":743.229,"body":"or head hunter can do to find the good"},{"startTime":736.864,"endTime":743.229,"body":"candidates amongst all this swirl of."},{"startTime":744.029,"endTime":744.269,"body":"Yeah, for sure."},{"startTime":744.299,"endTime":745.109,"body":"Candidates that don't really"},{"startTime":745.109,"endTime":745.639,"body":"want the job."},{"startTime":746.249,"endTime":746.579,"body":"Yeah."},{"startTime":746.579,"endTime":749.609,"body":"So there's a couple of things"},{"startTime":746.579,"endTime":749.609,"body":"that we do very specifically."},{"startTime":749.609,"endTime":755.489,"body":"One is we create a scorecard for"},{"startTime":749.609,"endTime":755.489,"body":"candidates that looks at three key areas."},{"startTime":755.609,"endTime":758.399,"body":"One is the head, are they the right?"},{"startTime":759.164,"endTime":761.204,"body":"Behavioral fit for the job itself."},{"startTime":761.204,"endTime":763.834,"body":"So we use an assessment"},{"startTime":761.204,"endTime":763.834,"body":"called predictive index."},{"startTime":763.834,"endTime":765.994,"body":"There's lots of assessments"},{"startTime":763.834,"endTime":765.994,"body":"you can use for hire."},{"startTime":765.994,"endTime":766.924,"body":"There's lots you can't."},{"startTime":766.954,"endTime":769.834,"body":"So just know the difference,"},{"startTime":766.954,"endTime":769.834,"body":"especially if you're in the US of"},{"startTime":769.834,"endTime":771.484,"body":"what you legally can and cannot use."},{"startTime":771.874,"endTime":775.714,"body":"But it's really helpful to know"},{"startTime":771.874,"endTime":775.714,"body":"Hey, this job's super, super detail"},{"startTime":775.714,"endTime":778.354,"body":"oriented and this person is as well."},{"startTime":778.454,"endTime":779.534,"body":"So that's one."},{"startTime":779.624,"endTime":782.444,"body":"And then the second one is we"},{"startTime":779.624,"endTime":782.444,"body":"always interview for culture."},{"startTime":783.004,"endTime":788.104,"body":"And this is something where if you take"},{"startTime":783.004,"endTime":788.104,"body":"your core values and create interview"},{"startTime":788.104,"endTime":792.284,"body":"questions around that is going to tell"},{"startTime":788.104,"endTime":792.284,"body":"you if they're going to be a cultural"},{"startTime":792.284,"endTime":793.874,"body":"fit for your organization or not."},{"startTime":793.964,"endTime":796.964,"body":"Then of course you have like your"},{"startTime":793.964,"endTime":796.964,"body":"knowledge, skills and abilities"},{"startTime":796.964,"endTime":801.404,"body":"questions that can be a little bit"},{"startTime":796.964,"endTime":801.404,"body":"easier to do with that chat GPT."},{"startTime":801.404,"endTime":804.434,"body":"But one of the things that I"},{"startTime":801.404,"endTime":804.434,"body":"typically do at the beginning of"},{"startTime":804.434,"endTime":806.324,"body":"the interview is say, Hey, I am."},{"startTime":806.949,"endTime":810.099,"body":"You know what's important to"},{"startTime":806.949,"endTime":810.099,"body":"us here within our organization"},{"startTime":810.099,"endTime":811.029,"body":"is the relationship."},{"startTime":811.389,"endTime":816.999,"body":"Therefore, my request is that we're using"},{"startTime":811.389,"endTime":816.999,"body":"no chat GPT throughout this interview."},{"startTime":816.999,"endTime":817.629,"body":"Processes."},{"startTime":817.629,"endTime":818.674,"body":"That's something that you can agree with."},{"startTime":820.104,"endTime":825.084,"body":"So we're naming expectations upfront, and"},{"startTime":820.104,"endTime":825.084,"body":"I do think that it's becoming more and"},{"startTime":825.084,"endTime":831.414,"body":"more important that we're naming upfront"},{"startTime":825.084,"endTime":831.414,"body":"what our expectations are and are not."},{"startTime":831.414,"endTime":833.184,"body":"Because otherwise, guess what?"},{"startTime":833.184,"endTime":835.434,"body":"Folks are coming up with"},{"startTime":833.184,"endTime":835.434,"body":"their own definitions."},{"startTime":835.434,"endTime":840.174,"body":"So if we say, this is what good"},{"startTime":835.434,"endTime":840.174,"body":"looks like, if we don't define"},{"startTime":840.174,"endTime":842.964,"body":"what that is, they may have"},{"startTime":840.174,"endTime":842.964,"body":"a different definition of it."},{"startTime":842.964,"endTime":846.954,"body":"And so doing that right upfront"},{"startTime":842.964,"endTime":846.954,"body":"in the interview process of naming"},{"startTime":846.954,"endTime":850.854,"body":"definitions and then walking through it"},{"startTime":846.954,"endTime":850.854,"body":"and saying, Hey, if this is something"},{"startTime":850.854,"endTime":852.174,"body":"that you don't agree with, great."},{"startTime":852.174,"endTime":853.674,"body":"We're just not a great cultural fit."},{"startTime":854.034,"endTime":855.924,"body":"Then we're naming it right upfront."},{"startTime":856.074,"endTime":857.184,"body":"Before we go any further,"},{"startTime":859.704,"endTime":863.754,"body":"I think this is so good because"},{"startTime":859.704,"endTime":863.754,"body":"there's this assumption that words"},{"startTime":863.754,"endTime":866.304,"body":"mean the same thing to you, and they"},{"startTime":863.754,"endTime":866.304,"body":"mean the same thing to someone else."},{"startTime":866.304,"endTime":868.049,"body":"And I learned this lesson in"},{"startTime":866.304,"endTime":868.049,"body":"the weirdest way, my friend."},{"startTime":868.764,"endTime":871.734,"body":"When I was in my mid twenties, he goes,"},{"startTime":868.764,"endTime":871.734,"body":"oh, whenever I ask a girl be a girlfriend,"},{"startTime":871.734,"endTime":872.784,"body":"I say, what does girlfriend mean to you?"},{"startTime":872.784,"endTime":875.124,"body":"And I said, what doesn't mean"},{"startTime":872.784,"endTime":875.124,"body":"the same thing to everyone?"},{"startTime":876.094,"endTime":879.094,"body":"I thought boyfriend girlfriend is a"},{"startTime":876.094,"endTime":879.094,"body":"universal, meaning, turns out not true."},{"startTime":879.574,"endTime":882.424,"body":"Every person I've ever asked the"},{"startTime":879.574,"endTime":882.424,"body":"question to, every lady's given"},{"startTime":882.424,"endTime":883.384,"body":"a completely different answer."},{"startTime":883.444,"endTime":884.404,"body":"Uhhuh, right?"},{"startTime":884.854,"endTime":888.754,"body":"And it's the whole spectrum, like"},{"startTime":884.854,"endTime":888.754,"body":"from, oh, I'm, it's just you and me"},{"startTime":888.754,"endTime":889.954,"body":"as long as we're in the same city."},{"startTime":889.954,"endTime":890.404,"body":"I was like, what?"},{"startTime":891.544,"endTime":892.984,"body":"That one really surprised me too."},{"startTime":893.044,"endTime":893.644,"body":"You know what I mean too?"},{"startTime":893.644,"endTime":896.524,"body":"We have to live together to, we"},{"startTime":893.644,"endTime":896.524,"body":"see each other twice a week or two."},{"startTime":896.524,"endTime":897.964,"body":"If I text, you have to"},{"startTime":896.524,"endTime":897.964,"body":"respond in three minutes."},{"startTime":897.964,"endTime":899.284,"body":"Everyone has their definition."},{"startTime":899.284,"endTime":904.234,"body":"I was like, I learned that and I've"},{"startTime":899.284,"endTime":904.234,"body":"worked at companies where if we don't"},{"startTime":904.234,"endTime":907.684,"body":"say what a word means, it leads to all"},{"startTime":904.234,"endTime":907.684,"body":"of these problems because people, if it's"},{"startTime":907.684,"endTime":910.234,"body":"a technical term, it has these different"},{"startTime":907.684,"endTime":910.234,"body":"meanings and they come really important."},{"startTime":910.234,"endTime":912.634,"body":"So I think, I love that you just"},{"startTime":910.234,"endTime":912.634,"body":"call it out and say, listen, we're"},{"startTime":912.634,"endTime":914.584,"body":"looking for you to not use ChatGPT."},{"startTime":915.124,"endTime":916.474,"body":"We're so afraid to."},{"startTime":917.059,"endTime":918.209,"body":"Say what we mean Or anything"},{"startTime":918.209,"endTime":919.439,"body":"else that's AI related."},{"startTime":919.439,"endTime":921.839,"body":"Sometimes you have to"},{"startTime":919.439,"endTime":921.839,"body":"be very specific, right?"},{"startTime":922.829,"endTime":923.069,"body":"Yeah."},{"startTime":923.369,"endTime":925.109,"body":"Spirit of the law versus"},{"startTime":923.369,"endTime":925.109,"body":"letter of the law."},{"startTime":925.109,"endTime":929.129,"body":"And this is something I know that a"},{"startTime":925.109,"endTime":929.129,"body":"lot of people, the problem most people"},{"startTime":929.129,"endTime":931.469,"body":"have with their first hire, the first"},{"startTime":929.129,"endTime":931.469,"body":"time they hire someone, when they're"},{"startTime":931.469,"endTime":935.549,"body":"going from entrepreneur, their first"},{"startTime":931.469,"endTime":935.549,"body":"employee, is that they don't give"},{"startTime":935.549,"endTime":938.159,"body":"the person a definition of success."},{"startTime":938.254,"endTime":938.744,"body":"Correct."},{"startTime":938.924,"endTime":939.974,"body":"And that's I know this."},{"startTime":939.974,"endTime":942.794,"body":"Every, someone say, I hired my first"},{"startTime":939.974,"endTime":942.794,"body":"va. And I go, you, if you don't"},{"startTime":942.794,"endTime":945.494,"body":"have your SOPs, which most people"},{"startTime":942.794,"endTime":945.494,"body":"don't record themselves, right?"},{"startTime":945.764,"endTime":946.514,"body":"You don't have that."},{"startTime":946.514,"endTime":949.214,"body":"And if someone doesn't know if"},{"startTime":946.514,"endTime":949.214,"body":"they're doing a good or bad job,"},{"startTime":949.274,"endTime":952.694,"body":"then they're gonna be very agitated"},{"startTime":949.274,"endTime":952.694,"body":"or very stressed, and then you're"},{"startTime":952.694,"endTime":953.804,"body":"gonna be disappointed in the results."},{"startTime":953.804,"endTime":954.884,"body":"And it's it's not your fault."},{"startTime":955.004,"endTime":956.264,"body":"It's not their fault it's yours."},{"startTime":956.294,"endTime":958.574,"body":"'cause they don't, they're"},{"startTime":956.294,"endTime":958.574,"body":"not getting grades, right?"},{"startTime":958.574,"endTime":960.384,"body":"So if I hire someone and"},{"startTime":958.574,"endTime":960.384,"body":"say, run my social media,"},{"startTime":960.384,"endTime":960.954,"body":"they go, what does that mean?"},{"startTime":960.954,"endTime":961.644,"body":"You go, I don't know."},{"startTime":962.644,"endTime":966.394,"body":"Of course they're, you'd have, they"},{"startTime":962.644,"endTime":966.394,"body":"could do anything and you have to say,"},{"startTime":966.394,"endTime":969.874,"body":"I expect this many views per week,"},{"startTime":966.394,"endTime":969.874,"body":"or this many clicks and this many"},{"startTime":969.874,"endTime":973.204,"body":"posts and that these are the results"},{"startTime":969.874,"endTime":973.204,"body":"I look for and these are the efforts"},{"startTime":973.204,"endTime":974.254,"body":"that tell me you're working towards."},{"startTime":974.404,"endTime":977.524,"body":"You have to give people those metrics"},{"startTime":974.404,"endTime":977.524,"body":"and it makes sense to bring that into"},{"startTime":977.524,"endTime":981.764,"body":"the hiring process, which is a. This is"},{"startTime":977.524,"endTime":981.764,"body":"what I'm, this is what success means,"},{"startTime":981.764,"endTime":983.204,"body":"or this is what we're looking for."},{"startTime":983.474,"endTime":987.674,"body":"And I find the culture question, culture"},{"startTime":983.474,"endTime":987.674,"body":"has such a different meaning to everyone."},{"startTime":988.064,"endTime":990.674,"body":"The fact that you take a moment to"},{"startTime":988.064,"endTime":990.674,"body":"define it, I think is really powerful"},{"startTime":990.674,"endTime":992.174,"body":"is to say, this is what I'm looking for."},{"startTime":992.174,"endTime":995.474,"body":"There are certain things that I do now I'm"},{"startTime":992.174,"endTime":995.474,"body":"realizing that they what they mean, and"},{"startTime":995.474,"endTime":998.624,"body":"like when I hire someone, I say, listen,"},{"startTime":995.474,"endTime":998.624,"body":"do you want me to pay you per hour?"},{"startTime":999.504,"endTime":1003.224,"body":"Or per task, and I say per hour"},{"startTime":999.504,"endTime":1003.224,"body":"means I have to put like a screenshot"},{"startTime":1003.224,"endTime":1005.384,"body":"thing on your computer and measure"},{"startTime":1003.224,"endTime":1005.384,"body":"your hours and do all that."},{"startTime":1005.384,"endTime":1006.074,"body":"That's extra work for me."},{"startTime":1006.124,"endTime":1009.064,"body":"I don't want anyone to choose this"},{"startTime":1006.124,"endTime":1009.064,"body":"and I, I'm certainly not turning on"},{"startTime":1009.064,"endTime":1010.204,"body":"your webcam, which some people do."},{"startTime":1010.204,"endTime":1011.704,"body":"I'm not interested in watching you."},{"startTime":1011.704,"endTime":1015.754,"body":"I don't care what hours you work, but"},{"startTime":1011.704,"endTime":1015.754,"body":"what I would rather the other choices,"},{"startTime":1015.754,"endTime":1018.304,"body":"every Monday you say, these are the"},{"startTime":1015.754,"endTime":1018.304,"body":"things I can get done this week."},{"startTime":1019.129,"endTime":1020.989,"body":"And then on Friday you"},{"startTime":1019.129,"endTime":1020.989,"body":"say, I got them all done."},{"startTime":1020.989,"endTime":1022.219,"body":"Then I go, okay, you did"},{"startTime":1020.989,"endTime":1022.219,"body":"a week's worth of work."},{"startTime":1022.219,"endTime":1024.349,"body":"So we've agreed what a week's"},{"startTime":1022.219,"endTime":1024.349,"body":"worth of work looks like at"},{"startTime":1024.349,"endTime":1025.009,"body":"the beginning of the week."},{"startTime":1025.009,"endTime":1025.984,"body":"And then I pay for that at the end."},{"startTime":1026.054,"endTime":1029.959,"body":"Yeah, that, switching to that,"},{"startTime":1026.054,"endTime":1029.959,"body":"because, and sometimes I always say"},{"startTime":1029.959,"endTime":1031.309,"body":"what hours do you want me to work?"},{"startTime":1031.309,"endTime":1033.169,"body":"And I said, I don't care."},{"startTime":1033.739,"endTime":1034.429,"body":"Not your dad."},{"startTime":1035.299,"endTime":1038.449,"body":"I don't want to, but my only"},{"startTime":1035.299,"endTime":1038.449,"body":"requirement is that if I message"},{"startTime":1038.449,"endTime":1041.449,"body":"you seven days a week, I want"},{"startTime":1038.449,"endTime":1041.449,"body":"you to respond within 24 hours."},{"startTime":1042.559,"endTime":1046.609,"body":"So if I message you on Saturday, sometime"},{"startTime":1042.559,"endTime":1046.609,"body":"between Saturday and Sunday and one"},{"startTime":1046.609,"endTime":1048.559,"body":"response, I feel like that's reasonable."},{"startTime":1048.559,"endTime":1050.719,"body":"I don't expect you, if you're out with"},{"startTime":1048.559,"endTime":1050.719,"body":"your family, you don't have to reply."},{"startTime":1051.289,"endTime":1051.649,"body":"No way."},{"startTime":1051.839,"endTime":1052.709,"body":"You don't have to reply in real time."},{"startTime":1052.709,"endTime":1053.669,"body":"You have 24 hours."},{"startTime":1054.269,"endTime":1054.959,"body":"That's the tradeoff."},{"startTime":1054.989,"endTime":1056.699,"body":"'cause if there's, if I'm"},{"startTime":1054.989,"endTime":1056.699,"body":"messaging you, it's usually"},{"startTime":1056.699,"endTime":1058.139,"body":"there's an emergency of some kind."},{"startTime":1058.194,"endTime":1061.199,"body":"So those kind of, I try to put"},{"startTime":1058.194,"endTime":1061.199,"body":"those expectations up front."},{"startTime":1061.199,"endTime":1064.709,"body":"So if you wanna work 40 hours straight"},{"startTime":1061.199,"endTime":1064.709,"body":"Monday and Tuesday and then take"},{"startTime":1064.709,"endTime":1066.179,"body":"five days off, that's fine for me."},{"startTime":1066.974,"endTime":1067.844,"body":"You're in control."},{"startTime":1067.874,"endTime":1070.844,"body":"And that shifts because I used"},{"startTime":1067.874,"endTime":1070.844,"body":"to try, when you have everyone"},{"startTime":1071.524,"endTime":1074.374,"body":"remote and you take, you have to,"},{"startTime":1071.524,"endTime":1074.374,"body":"it's extra work for you to manage"},{"startTime":1074.374,"endTime":1075.694,"body":"all of that and track their time."},{"startTime":1075.694,"endTime":1078.364,"body":"And everybody remote"},{"startTime":1075.694,"endTime":1078.364,"body":"working always rounds up."},{"startTime":1078.364,"endTime":1081.754,"body":"So seven and a half hours becomes eight"},{"startTime":1078.364,"endTime":1081.754,"body":"hours, then seven hours becomes eight"},{"startTime":1081.754,"endTime":1083.464,"body":"hours, then six hours becomes eight hours."},{"startTime":1083.464,"endTime":1087.444,"body":"And that's the culture that I found that"},{"startTime":1083.464,"endTime":1087.444,"body":"eliminated all those problems for me."},{"startTime":1087.924,"endTime":1091.104,"body":"But it starts with, like you said,"},{"startTime":1087.924,"endTime":1091.104,"body":"setting those expectations as early"},{"startTime":1091.104,"endTime":1092.394,"body":"in the relationship as possible."},{"startTime":1092.754,"endTime":1093.864,"body":"You can't shift."},{"startTime":1094.509,"endTime":1096.549,"body":"Six months in or then bring in culture."},{"startTime":1096.549,"endTime":1097.419,"body":"So I really love that."},{"startTime":1097.779,"endTime":1098.049,"body":"Yeah."},{"startTime":1098.199,"endTime":1098.649,"body":"For,"},{"startTime":1100.269,"endTime":1103.389,"body":"so I wanna hit on something"},{"startTime":1100.269,"endTime":1103.389,"body":"you said and put a name to it."},{"startTime":1103.389,"endTime":1108.789,"body":"And so the distinction between an output"},{"startTime":1103.389,"endTime":1108.789,"body":"and an outcome, an output is like,"},{"startTime":1108.789,"endTime":1112.689,"body":"Hey, I sent out, 72 social media posts."},{"startTime":1112.749,"endTime":1113.409,"body":"Okay, great."},{"startTime":1113.739,"endTime":1117.699,"body":"I really care about the outcome"},{"startTime":1113.739,"endTime":1117.699,"body":"is did those things turn into."},{"startTime":1118.219,"endTime":1120.979,"body":"Clients or did they turn into"},{"startTime":1118.219,"endTime":1120.979,"body":"what is the result you want?"},{"startTime":1121.429,"endTime":1126.439,"body":"And what I find within this is when we can"},{"startTime":1121.429,"endTime":1126.439,"body":"define the distinction between an output."},{"startTime":1126.859,"endTime":1128.839,"body":"Jonathan, you and I are"},{"startTime":1126.859,"endTime":1128.839,"body":"recording a podcast today."},{"startTime":1128.839,"endTime":1129.619,"body":"This is an output."},{"startTime":1129.949,"endTime":1133.759,"body":"The outcome that we both want from"},{"startTime":1129.949,"endTime":1133.759,"body":"this podcast is to expand our reach"},{"startTime":1133.759,"endTime":1137.959,"body":"by X percentage, or, bring in a"},{"startTime":1133.759,"endTime":1137.959,"body":"new lead or whatever it is, right?"},{"startTime":1138.784,"endTime":1143.104,"body":"Educate someone on this, that"},{"startTime":1138.784,"endTime":1143.104,"body":"changes, the impact that they're"},{"startTime":1143.104,"endTime":1144.784,"body":"having inside of their organization."},{"startTime":1145.234,"endTime":1149.254,"body":"So when we can name the distinction"},{"startTime":1145.234,"endTime":1149.254,"body":"between an output and an outcome,"},{"startTime":1149.344,"endTime":1154.414,"body":"what it does is it brings meaning into"},{"startTime":1149.344,"endTime":1154.414,"body":"the work that we're doing, and when"},{"startTime":1154.414,"endTime":1159.304,"body":"that meaning is tied to someone where"},{"startTime":1154.414,"endTime":1159.304,"body":"that's the impact they wanna make."},{"startTime":1159.709,"endTime":1160.279,"body":"Guess what?"},{"startTime":1160.579,"endTime":1164.449,"body":"It shifts how we work because we're no"},{"startTime":1160.579,"endTime":1164.449,"body":"longer doing it just for a paycheck."},{"startTime":1164.449,"endTime":1169.459,"body":"We're doing it because it gives us"},{"startTime":1164.449,"endTime":1169.459,"body":"fulfillment in the work that we do."},{"startTime":1172.159,"endTime":1173.569,"body":"Yeah, I think that's really good."},{"startTime":1173.749,"endTime":1176.699,"body":"It's often when there's it's a tough,"},{"startTime":1173.749,"endTime":1176.699,"body":"when it's a tough job market, it's"},{"startTime":1176.699,"endTime":1179.609,"body":"like you just jump on whatever,"},{"startTime":1176.699,"endTime":1179.609,"body":"whoever will take you at first."},{"startTime":1179.609,"endTime":1179.699,"body":"And."},{"startTime":1180.749,"endTime":1184.499,"body":"If you can get people that wanna be"},{"startTime":1180.749,"endTime":1184.499,"body":"there and see where you're going and"},{"startTime":1184.499,"endTime":1188.249,"body":"can do things that they wanna do and"},{"startTime":1184.499,"endTime":1188.249,"body":"know what they're supposed to be doing,"},{"startTime":1188.249,"endTime":1189.749,"body":"and know if they're doing a good job."},{"startTime":1190.409,"endTime":1193.349,"body":"Because it's very stressful"},{"startTime":1190.409,"endTime":1193.349,"body":"if you're an employee and you"},{"startTime":1194.069,"endTime":1195.659,"body":"don't know the expected result."},{"startTime":1195.659,"endTime":1198.914,"body":"If you have someone who, let's say they're"},{"startTime":1195.659,"endTime":1198.914,"body":"doing sales calls and you don't tell"},{"startTime":1198.914,"endTime":1200.729,"body":"them how many sales you expect a week."},{"startTime":1201.089,"endTime":1202.349,"body":"And then you're like, Hey,"},{"startTime":1201.089,"endTime":1202.349,"body":"you're underperforming."},{"startTime":1202.349,"endTime":1202.829,"body":"They're like, what?"},{"startTime":1203.789,"endTime":1204.689,"body":"You didn't gimme a metric?"},{"startTime":1204.689,"endTime":1205.739,"body":"That's why metrics are valuable."},{"startTime":1205.739,"endTime":1208.139,"body":"And they say, and it can be, you didn't."},{"startTime":1208.694,"endTime":1211.344,"body":"And it could be you didn't do enough calls"},{"startTime":1208.694,"endTime":1211.344,"body":"for how many calls are we supposed to do?"},{"startTime":1212.004,"endTime":1214.374,"body":"And this is why exactly."},{"startTime":1214.374,"endTime":1217.014,"body":"You're supposed to do this"},{"startTime":1214.374,"endTime":1217.014,"body":"many calls and get this result."},{"startTime":1217.044,"endTime":1218.094,"body":"'cause those are two different things."},{"startTime":1218.094,"endTime":1219.684,"body":"I think that's really helpful for people."},{"startTime":1219.684,"endTime":1223.814,"body":"And even now there's a lot of, I dunno"},{"startTime":1219.684,"endTime":1223.814,"body":"if this is the right word, but mission"},{"startTime":1223.814,"endTime":1227.564,"body":"creep, which is where you, your job is"},{"startTime":1223.814,"endTime":1227.564,"body":"not what you were hired to do anymore."},{"startTime":1227.714,"endTime":1229.694,"body":"I worked for a project recently"},{"startTime":1227.714,"endTime":1229.694,"body":"where everyone was doing something"},{"startTime":1229.694,"endTime":1231.824,"body":"outside of their resume and I"},{"startTime":1229.694,"endTime":1231.824,"body":"was like, what is happening here?"},{"startTime":1232.554,"endTime":1234.414,"body":"This is not, that never works."},{"startTime":1234.414,"endTime":1236.784,"body":"I was like, let's have everyone work"},{"startTime":1234.414,"endTime":1236.784,"body":"outside their area of excellence."},{"startTime":1236.934,"endTime":1237.024,"body":"Yeah."},{"startTime":1237.124,"endTime":1238.774,"body":"Everyone's not what they were hired for."},{"startTime":1238.774,"endTime":1244.204,"body":"So it's like a constant state of"},{"startTime":1238.774,"endTime":1244.204,"body":"frustration and when people are."},{"startTime":1244.894,"endTime":1247.144,"body":"In that state where they're"},{"startTime":1244.894,"endTime":1247.144,"body":"not sure, that's when they're"},{"startTime":1247.144,"endTime":1248.914,"body":"blasting out resumes all the time."},{"startTime":1249.184,"endTime":1249.364,"body":"Yep."},{"startTime":1249.364,"endTime":1249.574,"body":"Like"},{"startTime":1249.844,"endTime":1251.554,"body":"just because someone's working"},{"startTime":1249.844,"endTime":1251.554,"body":"there doesn't mean they're"},{"startTime":1251.554,"endTime":1252.754,"body":"not doing other things."},{"startTime":1252.754,"endTime":1256.174,"body":"And if they don't feel fulfilled"},{"startTime":1252.754,"endTime":1256.174,"body":"or they don't know what they're"},{"startTime":1256.174,"endTime":1260.494,"body":"doing or why they're doing it,"},{"startTime":1256.174,"endTime":1260.494,"body":"like it's very frustrating to"},{"startTime":1261.304,"endTime":1262.294,"body":"be doing something all the time."},{"startTime":1262.294,"endTime":1263.674,"body":"Go, I don't even know why I'm doing this."},{"startTime":1264.559,"endTime":1266.359,"body":"That's when your mind starts to wander."},{"startTime":1266.389,"endTime":1271.009,"body":"So I like that, this idea that, 'cause"},{"startTime":1266.389,"endTime":1271.009,"body":"a lot of people think culture means"},{"startTime":1271.099,"endTime":1277.069,"body":"ping pong tables and pizza parties"},{"startTime":1271.099,"endTime":1277.069,"body":"and like employee appreciation day and"},{"startTime":1277.069,"endTime":1279.149,"body":"like all things that feel to me like."},{"startTime":1279.639,"endTime":1280.599,"body":"Things nobody wants."},{"startTime":1280.599,"endTime":1282.489,"body":"I'd rather have the money"},{"startTime":1280.599,"endTime":1282.489,"body":"or a day off, right?"},{"startTime":1282.819,"endTime":1285.039,"body":"Like employee, I think employee"},{"startTime":1282.819,"endTime":1285.039,"body":"appreciation day should be"},{"startTime":1285.039,"endTime":1285.819,"body":"like a three day weekend."},{"startTime":1285.869,"endTime":1290.319,"body":"Let's, that's if you really appreciate"},{"startTime":1285.869,"endTime":1290.319,"body":"me, like that's, and I, that's the"},{"startTime":1290.319,"endTime":1292.809,"body":"culture I try to create for my employees."},{"startTime":1292.809,"endTime":1296.499,"body":"I'm like, I don't want you"},{"startTime":1292.809,"endTime":1296.499,"body":"watching me and I won't watch you."},{"startTime":1297.129,"endTime":1299.619,"body":"We got our stuff done and I"},{"startTime":1297.129,"endTime":1299.619,"body":"don't care what hours you work."},{"startTime":1300.309,"endTime":1303.639,"body":"But understanding that culture is not."},{"startTime":1304.534,"endTime":1307.514,"body":"Most people think culture is like the"},{"startTime":1304.534,"endTime":1307.514,"body":"like external stuff for the effects"},{"startTime":1307.514,"endTime":1308.714,"body":"or the smallest components of it."},{"startTime":1308.714,"endTime":1312.074,"body":"It's like culture is really like,"},{"startTime":1308.714,"endTime":1312.074,"body":"how do we feel every day and do I"},{"startTime":1312.074,"endTime":1316.004,"body":"want to be here and do I know what"},{"startTime":1312.074,"endTime":1316.004,"body":"I'm doing and why I'm doing it?"},{"startTime":1316.004,"endTime":1318.614,"body":"So I think it's really good to narrow"},{"startTime":1316.004,"endTime":1318.614,"body":"it down to that, to understand that"},{"startTime":1318.614,"endTime":1321.074,"body":"it's more than like the fun parts."},{"startTime":1321.434,"endTime":1321.704,"body":"Yeah."},{"startTime":1321.884,"endTime":1323.534,"body":"Here's how we define culture."},{"startTime":1324.104,"endTime":1328.304,"body":"Culture is the behaviors that you allow"},{"startTime":1324.104,"endTime":1328.304,"body":"or don't allow inside your organization."},{"startTime":1330.224,"endTime":1330.524,"body":"That's it."},{"startTime":1331.634,"endTime":1334.124,"body":"So if we think about that, the what?"},{"startTime":1334.244,"endTime":1335.534,"body":"What is the culture that we want?"},{"startTime":1335.564,"endTime":1340.424,"body":"We want an organization where we work"},{"startTime":1335.564,"endTime":1340.424,"body":"really hard, but yet we play hard too."},{"startTime":1340.754,"endTime":1343.274,"body":"We want an organization that's"},{"startTime":1340.754,"endTime":1343.274,"body":"built on high trust, meaning."},{"startTime":1344.519,"endTime":1346.769,"body":"I'm going to do what"},{"startTime":1344.519,"endTime":1346.769,"body":"I say I'm going to do."},{"startTime":1347.209,"endTime":1351.229,"body":"High trust also means Jonathan, like"},{"startTime":1347.209,"endTime":1351.229,"body":"if I disagree with something, I feel"},{"startTime":1351.229,"endTime":1355.809,"body":"comfortable to bring forward and name"},{"startTime":1351.229,"endTime":1355.809,"body":"an opposing opinion and name something"},{"startTime":1355.809,"endTime":1361.654,"body":"that and the reason why, and I'm"},{"startTime":1355.809,"endTime":1361.654,"body":"given the airspace and the humanity"},{"startTime":1361.654,"endTime":1364.084,"body":"to actually have those conversations."},{"startTime":1364.454,"endTime":1368.329,"body":"That is how we create our culture"},{"startTime":1364.454,"endTime":1368.329,"body":"is what are the behaviors that we."},{"startTime":1369.344,"endTime":1373.154,"body":"Want in our culture, and do we allow"},{"startTime":1369.344,"endTime":1373.154,"body":"behaviors that go against that?"},{"startTime":1373.154,"endTime":1375.614,"body":"If we do, we're not creating"},{"startTime":1373.154,"endTime":1375.614,"body":"the culture we want."},{"startTime":1375.674,"endTime":1379.274,"body":"And that's where, as leaders,"},{"startTime":1375.674,"endTime":1379.274,"body":"we have to create that change"},{"startTime":1379.664,"endTime":1380.984,"body":"and that happens in hiring."},{"startTime":1381.794,"endTime":1386.384,"body":"And another part of hiring that we haven't"},{"startTime":1381.794,"endTime":1386.384,"body":"yet talked about is internal hiring."},{"startTime":1386.564,"endTime":1389.774,"body":"When there's positions that become"},{"startTime":1386.564,"endTime":1389.774,"body":"available, if you're not looking"},{"startTime":1389.774,"endTime":1393.254,"body":"internally first for those, in"},{"startTime":1389.774,"endTime":1393.254,"body":"a way, you're doing a disservice"},{"startTime":1393.254,"endTime":1394.484,"body":"to your current employees."},{"startTime":1394.574,"endTime":1396.374,"body":"And it says a lot about your culture."},{"startTime":1396.764,"endTime":1403.154,"body":"So are we looking to promote folks from"},{"startTime":1396.764,"endTime":1403.154,"body":"within because we know folks are leaving."},{"startTime":1403.374,"endTime":1405.174,"body":"Between every three and seven years."},{"startTime":1405.174,"endTime":1406.944,"body":"Can I restart that clock every day?"},{"startTime":1406.944,"endTime":1410.964,"body":"Of course I can, but my mindset"},{"startTime":1406.944,"endTime":1410.964,"body":"to that has to be different, and"},{"startTime":1410.964,"endTime":1414.864,"body":"I have to show in my actions that"},{"startTime":1410.964,"endTime":1414.864,"body":"I'm interested in hiring within."},{"startTime":1419.364,"endTime":1422.274,"body":"I think that we."},{"startTime":1423.324,"endTime":1426.444,"body":"For, we put people into a pigeonhole"},{"startTime":1423.324,"endTime":1426.444,"body":"sometimes they go, oh, this is their job."},{"startTime":1426.444,"endTime":1428.004,"body":"But we never think that"},{"startTime":1426.444,"endTime":1428.004,"body":"they wanna do more."},{"startTime":1428.004,"endTime":1428.844,"body":"They want more from it."},{"startTime":1428.844,"endTime":1432.534,"body":"I always try to see, and some people"},{"startTime":1428.844,"endTime":1432.534,"body":"don't want to go into management, and I"},{"startTime":1432.534,"endTime":1434.054,"body":"always try to ask that what is your goal?"},{"startTime":1434.054,"endTime":1435.374,"body":"Where do you wanna be five years from now?"},{"startTime":1435.374,"endTime":1437.864,"body":"Some of those things to see"},{"startTime":1435.374,"endTime":1437.864,"body":"what do they aspire to, what"},{"startTime":1437.864,"endTime":1438.764,"body":"level of control they have."},{"startTime":1438.764,"endTime":1442.124,"body":"And people will often surprise"},{"startTime":1438.764,"endTime":1442.124,"body":"me, and I think that's important."},{"startTime":1442.244,"endTime":1445.184,"body":"I think of, and I wanna hear your"},{"startTime":1442.244,"endTime":1445.184,"body":"opinion on this, I think of culture"},{"startTime":1445.184,"endTime":1448.579,"body":"as company culture as what happens"},{"startTime":1445.184,"endTime":1448.579,"body":"in the absence of leadership."},{"startTime":1449.354,"endTime":1451.784,"body":"Which is what happens when"},{"startTime":1449.354,"endTime":1451.784,"body":"the boss doesn't come in."},{"startTime":1452.474,"endTime":1455.954,"body":"And this is much more important with"},{"startTime":1452.474,"endTime":1455.954,"body":"remote work where the boss is never"},{"startTime":1455.954,"endTime":1460.364,"body":"in, because I've seen places where if"},{"startTime":1455.954,"endTime":1460.364,"body":"there's a meeting and the C until the"},{"startTime":1460.364,"endTime":1463.124,"body":"CEO gets there, everyone's just like"},{"startTime":1460.364,"endTime":1463.124,"body":"telling jokes and not doing anything"},{"startTime":1463.124,"endTime":1464.354,"body":"instead of getting the meeting done."},{"startTime":1464.744,"endTime":1465.974,"body":"Or Hey, what did you do over the weekend?"},{"startTime":1465.974,"endTime":1467.444,"body":"And I'm like, what are"},{"startTime":1465.974,"endTime":1467.444,"body":"we doing here, Mike?"},{"startTime":1468.359,"endTime":1470.879,"body":"I, when I'm in a meeting, I always look"},{"startTime":1468.359,"endTime":1470.879,"body":"at how many people in the room and I"},{"startTime":1470.879,"endTime":1473.639,"body":"think about everyone's salary per hour,"},{"startTime":1470.879,"endTime":1473.639,"body":"and then I think what the meetings cost."},{"startTime":1473.639,"endTime":1475.679,"body":"This is how I think very analytical."},{"startTime":1475.679,"endTime":1478.979,"body":"I'm like, what are, I don't, this is very"},{"startTime":1475.679,"endTime":1478.979,"body":"expensive to hear about your weekend."},{"startTime":1479.119,"endTime":1482.629,"body":"So I think, will my team keep working?"},{"startTime":1482.779,"endTime":1485.569,"body":"For example, let's say I had no power"},{"startTime":1482.779,"endTime":1485.569,"body":"for two days over the weekend, right?"},{"startTime":1486.049,"endTime":1488.989,"body":"Will my employees keep working if"},{"startTime":1486.049,"endTime":1488.989,"body":"they don't hear from me for two days?"},{"startTime":1488.989,"endTime":1490.189,"body":"Or will they stop working?"},{"startTime":1490.939,"endTime":1491.959,"body":"That is part of it."},{"startTime":1491.959,"endTime":1493.939,"body":"And I think, like you"},{"startTime":1491.959,"endTime":1493.939,"body":"said, it's all part of."},{"startTime":1494.899,"endTime":1496.669,"body":"Are we rowing in the same direction?"},{"startTime":1496.729,"endTime":1501.829,"body":"And do I feel a sense of fulfillment"},{"startTime":1496.729,"endTime":1501.829,"body":"and do I feel a future here?"},{"startTime":1501.829,"endTime":1503.269,"body":"So I like all of that stuff a lot."},{"startTime":1503.839,"endTime":1505.259,"body":"Now for people who are."},{"startTime":1506.029,"endTime":1510.259,"body":"Trying to get hired or trying to find"},{"startTime":1506.029,"endTime":1510.259,"body":"people to bring into their company."},{"startTime":1510.259,"endTime":1511.999,"body":"I know that's really"},{"startTime":1510.259,"endTime":1511.999,"body":"your field of expertise."},{"startTime":1512.299,"endTime":1514.914,"body":"Where can people find some of the things"},{"startTime":1512.299,"endTime":1514.914,"body":"you've been writing about online and some"},{"startTime":1514.914,"endTime":1518.214,"body":"of the things you do and just find out"},{"startTime":1514.914,"endTime":1518.214,"body":"all the amazing stuff that you do, Traci?"},{"startTime":1518.484,"endTime":1519.594,"body":"Yeah, absolutely."},{"startTime":1519.894,"endTime":1521.394,"body":"So you can find us on LinkedIn."},{"startTime":1521.394,"endTime":1523.104,"body":"We do have a LinkedIn newsletter."},{"startTime":1523.204,"endTime":1528.214,"body":"And that you can find at Traci"},{"startTime":1523.204,"endTime":1528.214,"body":"Austin or Elevated Talent Consulting."},{"startTime":1528.714,"endTime":1533.694,"body":"And then we have a podcast out there"},{"startTime":1528.714,"endTime":1533.694,"body":"called the People Strategy Podcast that"},{"startTime":1533.694,"endTime":1538.254,"body":"has about 215 episodes, so there's a"},{"startTime":1533.694,"endTime":1538.254,"body":"lot of good stuff in there as well."},{"startTime":1541.134,"endTime":1541.854,"body":"That's amazing."},{"startTime":1542.124,"endTime":1543.564,"body":"Thank you so much for being here, Traci."},{"startTime":1543.564,"endTime":1545.784,"body":"I'll make sure we put that in the show"},{"startTime":1543.564,"endTime":1545.784,"body":"notes and below the video For everyone"},{"startTime":1545.784,"endTime":1548.454,"body":"who's watching, thank you for being"},{"startTime":1545.784,"endTime":1548.454,"body":"here for another amazing episode of"},{"startTime":1548.454,"endTime":1550.194,"body":"the Artificial Intelligence Podcast."},{"startTime":1551.039,"endTime":1553.109,"body":"Thank you for listening to"},{"startTime":1551.039,"endTime":1553.109,"body":"this week's episode of the"},{"startTime":1553.109,"endTime":1554.759,"body":"Artificial Intelligence Podcast."},{"startTime":1554.759,"endTime":1557.789,"body":"Make sure to subscribe so you"},{"startTime":1554.759,"endTime":1557.789,"body":"never miss another episode."},{"startTime":1557.819,"endTime":1560.729,"body":"We'll be back next Monday with"},{"startTime":1557.819,"endTime":1560.729,"body":"more tips and strategies on how to"},{"startTime":1560.729,"endTime":1563.759,"body":"leverage AI to grow your business"},{"startTime":1560.729,"endTime":1563.759,"body":"and achieve better results."},{"startTime":1563.849,"endTime":1566.939,"body":"In the meantime, if you're curious"},{"startTime":1563.849,"endTime":1566.939,"body":"about how AI can boost your"},{"startTime":1566.939,"endTime":1570.274,"body":"business' revenue, head over to"},{"startTime":1566.939,"endTime":1570.274,"body":"artificial intelligence pod.com."},{"startTime":1570.854,"endTime":1574.904,"body":"Slash calculator, use our AI revenue"},{"startTime":1570.854,"endTime":1574.904,"body":"calculator to discover the potential"},{"startTime":1574.904,"endTime":1577.364,"body":"impact AI can have on your bottom line."},{"startTime":1577.364,"endTime":1580.064,"body":"It's quick, easy, and"},{"startTime":1577.364,"endTime":1580.064,"body":"might just change the way."},{"startTime":1580.304,"endTime":1582.254,"body":"Think about your business"},{"startTime":1580.304,"endTime":1582.254,"body":"while you're there."},{"startTime":1582.374,"endTime":1583.814,"body":"Catch up on past episodes."},{"startTime":1583.814,"endTime":1586.214,"body":"Leave a review and check out our socials."}]}