{"version":"1.0.0","segments":[{"startTime":3.81,"endTime":6.54,"body":"Artificial intelligence is"},{"startTime":3.81,"endTime":6.54,"body":"changing the world of marketing"},{"startTime":7.08,"endTime":8.94,"body":"can be great or can be terrible."},{"startTime":9.0,"endTime":12.66,"body":"We're gonna find out to avoid those"},{"startTime":9.0,"endTime":12.66,"body":"critical mistakes with today's amazing"},{"startTime":12.66,"endTime":14.63,"body":"special guest, Lillian Pierson."},{"startTime":15.549,"endTime":19.18,"body":"Welcome to the Artificial Intelligence"},{"startTime":15.549,"endTime":19.18,"body":"Podcast, where we make AI simple,"},{"startTime":19.24,"endTime":22.449,"body":"practical, and accessible for"},{"startTime":19.24,"endTime":22.449,"body":"small business owners and leaders."},{"startTime":22.509,"endTime":25.509,"body":"Forget the complicated Tech"},{"startTime":22.509,"endTime":25.509,"body":"talk or expensive consultants."},{"startTime":25.599,"endTime":28.599,"body":"This is where you'll learn how to"},{"startTime":25.599,"endTime":28.599,"body":"implement AI strategies that are"},{"startTime":28.629,"endTime":31.989,"body":"easy to understand and can make"},{"startTime":28.629,"endTime":31.989,"body":"a big impact for your business."},{"startTime":32.049,"endTime":35.08,"body":"The Artificial Intelligence Podcast"},{"startTime":32.049,"endTime":35.08,"body":"is brought to you by fraction aio."},{"startTime":35.155,"endTime":38.695,"body":"The trusted partner for AI Digital"},{"startTime":35.155,"endTime":38.695,"body":"Transformation at fraction A IO, we"},{"startTime":38.695,"endTime":42.325,"body":"help small and medium sized businesses"},{"startTime":38.695,"endTime":42.325,"body":"boost revenue by eliminating time"},{"startTime":42.325,"endTime":45.505,"body":"wasting non-revenue generating"},{"startTime":42.325,"endTime":45.505,"body":"tasks that frustrate your team."},{"startTime":45.565,"endTime":48.745,"body":"With our custom AI bots, tools"},{"startTime":45.565,"endTime":48.745,"body":"and automations, we make it"},{"startTime":48.775,"endTime":52.105,"body":"easy to shift your team's focus"},{"startTime":48.775,"endTime":52.105,"body":"to the tasks that matter most."},{"startTime":52.105,"endTime":55.645,"body":"Driving growth and results,"},{"startTime":52.105,"endTime":55.645,"body":"we guide you through a smooth."},{"startTime":55.95,"endTime":59.94,"body":"Seamless transition to ai ensuring you"},{"startTime":55.95,"endTime":59.94,"body":"avoid costly mistakes and invest in"},{"startTime":59.94,"endTime":62.01,"body":"the tools that truly deliver value."},{"startTime":62.01,"endTime":63.18,"body":"Don't get left behind."},{"startTime":63.18,"endTime":66.6,"body":"Let fraction aio o help you stay"},{"startTime":63.18,"endTime":66.6,"body":"ahead in today's AI driven world."},{"startTime":66.81,"endTime":67.44,"body":"Learn more."},{"startTime":67.62,"endTime":68.28,"body":"Get started."},{"startTime":68.28,"endTime":70.89,"body":"Fraction aio.com."},{"startTime":72.954,"endTime":76.104,"body":"Now Lillian I'm excited to have you"},{"startTime":72.954,"endTime":76.104,"body":"here because there are so many amazing"},{"startTime":76.104,"endTime":81.984,"body":"things and ways to use AI in marketing,"},{"startTime":76.104,"endTime":81.984,"body":"but sometimes we get overly excited or"},{"startTime":82.104,"endTime":87.534,"body":"cut corners and say, oh, I can replace"},{"startTime":82.104,"endTime":87.534,"body":"my entire marketing team and we can go"},{"startTime":87.534,"endTime":89.154,"body":"too far in one direction or the other."},{"startTime":89.154,"endTime":90.924,"body":"So there's people that say,"},{"startTime":89.154,"endTime":90.924,"body":"I'm never gonna use ai."},{"startTime":90.924,"endTime":91.494,"body":"Don't trust it."},{"startTime":91.494,"endTime":91.794,"body":"It's not real."},{"startTime":91.794,"endTime":93.714,"body":"And there's, people say, I'm"},{"startTime":91.794,"endTime":93.714,"body":"gonna fire everyone and just use"},{"startTime":93.714,"endTime":94.854,"body":"AI and it will run everything."},{"startTime":94.854,"endTime":95.814,"body":"I don't have to pay attention."},{"startTime":96.779,"endTime":99.269,"body":"One of the things I've noticed,"},{"startTime":96.779,"endTime":99.269,"body":"and that's very critical in"},{"startTime":99.269,"endTime":101.009,"body":"my business is like signals."},{"startTime":101.399,"endTime":106.589,"body":"So sometimes a DM or a comment on social"},{"startTime":101.399,"endTime":106.589,"body":"media seeing that really affects my"},{"startTime":106.589,"endTime":108.929,"body":"business and I need to see those messages."},{"startTime":108.929,"endTime":112.349,"body":"So there still needs to be an"},{"startTime":108.929,"endTime":112.349,"body":"element of like oversight or paying"},{"startTime":112.349,"endTime":114.539,"body":"attention to what's happening."},{"startTime":114.779,"endTime":118.589,"body":"And I think that's a critical element that"},{"startTime":114.779,"endTime":118.589,"body":"sometimes businesses go too far down the"},{"startTime":118.589,"endTime":123.179,"body":"AI path and there's a calibration element,"},{"startTime":118.589,"endTime":123.179,"body":"which is like trust but verify or build."},{"startTime":123.824,"endTime":126.854,"body":"You could do amazing things with"},{"startTime":123.824,"endTime":126.854,"body":"marketing, but you still need to have an"},{"startTime":126.854,"endTime":129.074,"body":"oversight or a person paying attention."},{"startTime":129.434,"endTime":132.044,"body":"Can you talk a little bit about that"},{"startTime":129.434,"endTime":132.044,"body":"and your theory as a chief marketing"},{"startTime":132.044,"endTime":135.644,"body":"officer and what your approach"},{"startTime":132.044,"endTime":135.644,"body":"has been to building AI systems?"},{"startTime":137.049,"endTime":137.409,"body":"Sure."},{"startTime":137.469,"endTime":137.859,"body":"Yeah."},{"startTime":137.909,"endTime":143.279,"body":"So the AI systems that I build I"},{"startTime":137.909,"endTime":143.279,"body":"have two systems right now that I'm"},{"startTime":143.279,"endTime":151.559,"body":"offering to clients and one of them is"},{"startTime":143.279,"endTime":151.559,"body":"building, basically taking the brand"},{"startTime":151.619,"endTime":158.219,"body":"and positioning strategy and using"},{"startTime":151.619,"endTime":158.219,"body":"that as input variables to build very"},{"startTime":158.689,"endTime":163.319,"body":"compelling captions and, newsletters."},{"startTime":163.859,"endTime":168.299,"body":"So it's not just built off from"},{"startTime":163.859,"endTime":168.299,"body":"ChatGPT, but it's actually built"},{"startTime":168.299,"endTime":172.199,"body":"from each and every part of your"},{"startTime":168.299,"endTime":172.199,"body":"brand and positioning, strategy,"},{"startTime":172.199,"endTime":174.629,"body":"case studies, movement, everything."},{"startTime":174.629,"endTime":177.479,"body":"So that is one of the use cases."},{"startTime":177.479,"endTime":180.329,"body":"And then the other one is"},{"startTime":177.479,"endTime":180.329,"body":"essentially social listening"},{"startTime":180.779,"endTime":183.559,"body":"and finding leads using ai."},{"startTime":184.219,"endTime":186.229,"body":"And so in terms of."},{"startTime":186.949,"endTime":188.329,"body":"Set it and forget it."},{"startTime":190.279,"endTime":190.549,"body":"Now there"},{"startTime":192.559,"endTime":195.289,"body":"actually, this is an interesting"},{"startTime":192.559,"endTime":195.289,"body":"conversation and I always have to have"},{"startTime":195.289,"endTime":198.799,"body":"this caveat as an, as a person who's"},{"startTime":195.289,"endTime":198.799,"body":"been teaching data science and AI for"},{"startTime":198.799,"endTime":203.199,"body":"12 years, is that we have been using"},{"startTime":198.799,"endTime":203.199,"body":"AI for everything for a very long time."},{"startTime":203.649,"endTime":208.179,"body":"So when I talk about this, I'm just"},{"startTime":203.649,"endTime":208.179,"body":"talking about generative AI tools and."},{"startTime":210.399,"endTime":215.489,"body":"The second thing is I don't have the"},{"startTime":210.399,"endTime":215.489,"body":"experience honestly of having any any of"},{"startTime":215.489,"endTime":219.319,"body":"my clients just get a bunch of AI systems"},{"startTime":215.489,"endTime":219.319,"body":"and turn them on and start them running."},{"startTime":219.319,"endTime":221.479,"body":"That would be exceptionally"},{"startTime":219.319,"endTime":221.479,"body":"dangerous in my opinion."},{"startTime":221.959,"endTime":223.004,"body":"'cause the brands I work with are like."},{"startTime":223.899,"endTime":228.399,"body":"I think that most people really care"},{"startTime":223.899,"endTime":228.399,"body":"about their business, but I work with"},{"startTime":228.479,"endTime":232.559,"body":"in some industries where it's, like"},{"startTime":228.479,"endTime":232.559,"body":"I say, if you're serving the investor"},{"startTime":232.559,"endTime":237.059,"body":"market or in a finance world and stuff"},{"startTime":232.559,"endTime":237.059,"body":"like that, you can't just move up."},{"startTime":237.299,"endTime":239.799,"body":"You can't just have a system"},{"startTime":237.299,"endTime":239.799,"body":"out there running without"},{"startTime":239.799,"endTime":241.549,"body":"human oversight on every level."},{"startTime":245.869,"endTime":249.994,"body":"Yeah, and I think that's an important"},{"startTime":245.869,"endTime":249.994,"body":"starting point because for some people,"},{"startTime":249.994,"endTime":254.194,"body":"especially for smaller companies"},{"startTime":249.994,"endTime":254.194,"body":"who are trying to be more agile or"},{"startTime":254.224,"endTime":257.854,"body":"earlier in the startup phase, they"},{"startTime":254.224,"endTime":257.854,"body":"think you just hear this, strategy."},{"startTime":257.854,"endTime":258.994,"body":"You have to be on every social network."},{"startTime":258.994,"endTime":260.074,"body":"You have to have content everywhere."},{"startTime":260.074,"endTime":263.914,"body":"You have to pump out 50 posts a day,"},{"startTime":260.074,"endTime":263.914,"body":"20 posts a day, and this creates this"},{"startTime":263.914,"endTime":269.104,"body":"pressure on you that the only way you can"},{"startTime":263.914,"endTime":269.104,"body":"find leads is through tons of content."},{"startTime":269.104,"endTime":271.264,"body":"Especially right now when everyone"},{"startTime":269.104,"endTime":271.264,"body":"is hearing oh, SEO doesn't work"},{"startTime":271.264,"endTime":274.984,"body":"anymore and paid advertising"},{"startTime":271.264,"endTime":274.984,"body":"is shifting because of ai."},{"startTime":274.984,"endTime":279.184,"body":"There's this increasing pressure on"},{"startTime":274.984,"endTime":279.184,"body":"marketing or lead generation teams"},{"startTime":279.184,"endTime":282.364,"body":"that I think leads to this well."},{"startTime":282.364,"endTime":283.714,"body":"I have to create so much content."},{"startTime":283.929,"endTime":285.609,"body":"And I have worked with"},{"startTime":283.929,"endTime":285.609,"body":"clients that have done this."},{"startTime":285.609,"endTime":288.159,"body":"They're like, we have to create so much"},{"startTime":285.609,"endTime":288.159,"body":"content, we just have to pump it out."},{"startTime":288.669,"endTime":291.159,"body":"And what you're talking"},{"startTime":288.669,"endTime":291.159,"body":"about is very interesting."},{"startTime":291.159,"endTime":295.119,"body":"I do wanna dive into social listening,"},{"startTime":291.159,"endTime":295.119,"body":"which I think is super important because"},{"startTime":295.119,"endTime":299.419,"body":"it's, that's I think, the critical"},{"startTime":295.119,"endTime":299.419,"body":"thing I'm talking about, which is we"},{"startTime":299.599,"endTime":303.799,"body":"can use AI for a lot, but we don't"},{"startTime":299.599,"endTime":303.799,"body":"wanna outsource the paying attention,"},{"startTime":304.369,"endTime":306.979,"body":"which is the paying attention to"},{"startTime":304.369,"endTime":306.979,"body":"responses and listening to what people"},{"startTime":306.979,"endTime":310.039,"body":"says and using AI defined and sort."},{"startTime":311.064,"endTime":314.304,"body":"Where people say they have the problem"},{"startTime":311.064,"endTime":314.304,"body":"that you solve, I think is super valuable."},{"startTime":314.304,"endTime":317.424,"body":"I think that's a really interesting use"},{"startTime":314.304,"endTime":317.424,"body":"case people don't talk about very much."},{"startTime":317.874,"endTime":321.594,"body":"So let's dive into that concept"},{"startTime":317.874,"endTime":321.594,"body":"because not everyone is familiar"},{"startTime":321.594,"endTime":323.874,"body":"with social listening and maybe"},{"startTime":321.594,"endTime":323.874,"body":"when people hear that, they start to"},{"startTime":323.874,"endTime":326.034,"body":"think about like clubhouse, right?"},{"startTime":326.034,"endTime":327.654,"body":"Which was social audio."},{"startTime":327.684,"endTime":328.644,"body":"It's not the same as social listening."},{"startTime":328.644,"endTime":329.544,"body":"It sounds similar."},{"startTime":329.699,"endTime":333.919,"body":"And talk about what this means"},{"startTime":329.699,"endTime":333.919,"body":"and how it can help a company"},{"startTime":333.919,"endTime":336.229,"body":"to find people that are."},{"startTime":336.519,"endTime":337.899,"body":"Further down the buying cycle."},{"startTime":337.899,"endTime":340.629,"body":"Like they're already saying, I have this"},{"startTime":337.899,"endTime":340.629,"body":"problem, or I'm looking for a solution."},{"startTime":340.629,"endTime":341.949,"body":"And so that's very interesting."},{"startTime":341.949,"endTime":343.149,"body":"Let's dive into that a little bit."},{"startTime":344.619,"endTime":349.879,"body":"Yeah, actually I do need to set that"},{"startTime":344.619,"endTime":349.879,"body":"up to do, to use to use AI for looking"},{"startTime":349.879,"endTime":354.659,"body":"for people who are posting that type"},{"startTime":349.879,"endTime":354.659,"body":"of thing, like where they're posting"},{"startTime":354.779,"endTime":357.359,"body":"need for the type of problems I solve."},{"startTime":357.419,"endTime":364.359,"body":"But the type of social listening tool"},{"startTime":357.419,"endTime":364.359,"body":"that I have is more of just being able"},{"startTime":364.359,"endTime":367.689,"body":"to filter through comments to find."},{"startTime":368.139,"endTime":373.789,"body":"To find individuals who are aligned"},{"startTime":368.139,"endTime":373.789,"body":"with our business in terms of"},{"startTime":374.779,"endTime":377.659,"body":"either ICP or referral partners."},{"startTime":377.689,"endTime":383.194,"body":"And I can also deploy that for my clients"},{"startTime":377.689,"endTime":383.194,"body":"as well, which is something I'm probably"},{"startTime":383.194,"endTime":385.709,"body":"going to be proposing with some of them."},{"startTime":385.759,"endTime":386.719,"body":"In short order."},{"startTime":387.109,"endTime":391.309,"body":"But there are a lot of, I am talking"},{"startTime":387.109,"endTime":391.309,"body":"to one of, one founder, he's building"},{"startTime":391.309,"endTime":397.179,"body":"a startup with, it's basically a"},{"startTime":391.309,"endTime":397.179,"body":"social listening tool with for news,"},{"startTime":398.079,"endTime":401.649,"body":"for the latest news things, which"},{"startTime":398.079,"endTime":401.649,"body":"doesn't sound all that exciting, right?"},{"startTime":401.649,"endTime":404.799,"body":"Like you could just"},{"startTime":401.649,"endTime":404.799,"body":"get onto X or whatever."},{"startTime":404.859,"endTime":412.024,"body":"But it, it is, it's a becoming a. A"},{"startTime":404.859,"endTime":412.024,"body":"larger part of content strategy because"},{"startTime":412.024,"endTime":416.704,"body":"we used to just be able to post like"},{"startTime":412.024,"endTime":416.704,"body":"evergreen content that would be adding"},{"startTime":416.704,"endTime":420.394,"body":"value for a long time and it would"},{"startTime":416.704,"endTime":420.394,"body":"retain its value for the business."},{"startTime":420.394,"endTime":426.614,"body":"But with chat GPT and LLMs"},{"startTime":420.394,"endTime":426.614,"body":"people don't really need that."},{"startTime":427.364,"endTime":429.984,"body":"Because they can just use ChatGPT."},{"startTime":430.004,"endTime":435.644,"body":"So in order to get garner attention"},{"startTime":430.004,"endTime":435.644,"body":"news is one of the bigger angles."},{"startTime":435.644,"endTime":438.434,"body":"So it's becoming more important"},{"startTime":435.644,"endTime":438.434,"body":"part of content strategy."},{"startTime":438.434,"endTime":442.394,"body":"But these are the use cases that"},{"startTime":438.434,"endTime":442.394,"body":"we're using social listening for."},{"startTime":442.664,"endTime":443.144,"body":"What about you?"},{"startTime":445.304,"endTime":450.044,"body":"Yeah, I think that something I think"},{"startTime":445.304,"endTime":450.044,"body":"about a lot, an example is like"},{"startTime":450.224,"endTime":452.174,"body":"Quora, where people ask questions."},{"startTime":452.444,"endTime":456.254,"body":"The active form of core marketing"},{"startTime":452.444,"endTime":456.254,"body":"is you go to, you try to answer"},{"startTime":456.254,"endTime":459.434,"body":"the question and be the top answer,"},{"startTime":456.254,"endTime":459.434,"body":"and it can drive a lot of leads."},{"startTime":459.434,"endTime":462.674,"body":"I've actually bought something based"},{"startTime":459.434,"endTime":462.674,"body":"on someone else's response to a"},{"startTime":462.674,"endTime":464.114,"body":"core question that I would've asked."},{"startTime":464.504,"endTime":468.164,"body":"But you can also, a lot of"},{"startTime":464.504,"endTime":468.164,"body":"questions get asked all the time."},{"startTime":468.914,"endTime":471.044,"body":"In B2B or B2C questions"},{"startTime":468.914,"endTime":471.044,"body":"to be different things."},{"startTime":471.044,"endTime":474.134,"body":"Like people ask Encore all the time,"},{"startTime":471.044,"endTime":474.134,"body":"and it used to be Yahoo questions"},{"startTime":474.134,"endTime":475.394,"body":"before that, before they went out."},{"startTime":475.934,"endTime":477.164,"body":"And it would be like,"},{"startTime":475.934,"endTime":477.164,"body":"how do I quit smoking?"},{"startTime":477.194,"endTime":479.774,"body":"And you'd see 50 people"},{"startTime":477.194,"endTime":479.774,"body":"a day ask that question."},{"startTime":479.774,"endTime":483.314,"body":"So imagine if that's your niche,"},{"startTime":479.774,"endTime":483.314,"body":"that's your business, right?"},{"startTime":483.314,"endTime":486.224,"body":"And every time one of those people pops"},{"startTime":483.314,"endTime":486.224,"body":"up, you find them, you find their social"},{"startTime":486.224,"endTime":489.049,"body":"profile and you can start running,"},{"startTime":486.224,"endTime":489.049,"body":"whether it's retargeting ads to them or."},{"startTime":489.929,"endTime":490.619,"body":"Marketing to them."},{"startTime":490.619,"endTime":494.939,"body":"Or you can start to see what people have"},{"startTime":490.619,"endTime":494.939,"body":"in common at those different phases."},{"startTime":494.939,"endTime":499.049,"body":"Or when someone says, oh, we hate our"},{"startTime":494.939,"endTime":499.049,"body":"tech, I hate my tech support company."},{"startTime":499.049,"endTime":500.519,"body":"How do I find a new tech support company?"},{"startTime":500.519,"endTime":503.699,"body":"Imagine if someone posts that on core"},{"startTime":500.519,"endTime":503.699,"body":"and while everyone else is riding"},{"startTime":503.699,"endTime":507.749,"body":"along answers, you email the person"},{"startTime":503.699,"endTime":507.749,"body":"right away or you call their business."},{"startTime":507.749,"endTime":510.869,"body":"So that's where I think there could"},{"startTime":507.749,"endTime":510.869,"body":"be something really interesting."},{"startTime":510.869,"endTime":515.399,"body":"And it can be the same on social media"},{"startTime":510.869,"endTime":515.399,"body":"that, we sometimes either only look"},{"startTime":515.399,"endTime":519.929,"body":"at comments based on our content, our"},{"startTime":515.399,"endTime":519.929,"body":"own content, but if someone else is"},{"startTime":519.929,"endTime":524.149,"body":"commenting, but it's relevant to your"},{"startTime":519.929,"endTime":524.149,"body":"business, I know we have systems that"},{"startTime":524.149,"endTime":527.839,"body":"like look for the keyword, if someone says"},{"startTime":524.149,"endTime":527.839,"body":"the name of your business, but if someone"},{"startTime":527.839,"endTime":531.949,"body":"has the problem you solve and they're"},{"startTime":527.839,"endTime":531.949,"body":"talking about it, that's really relevant."},{"startTime":531.949,"endTime":534.319,"body":"And where people do this"},{"startTime":531.949,"endTime":534.319,"body":"has changed so much."},{"startTime":534.319,"endTime":535.549,"body":"Like it used to be on a forum, right?"},{"startTime":535.549,"endTime":538.939,"body":"There might be a thread where everyone"},{"startTime":535.549,"endTime":538.939,"body":"is complaining about the same thing."},{"startTime":539.599,"endTime":542.589,"body":"And I've seen this in different markets"},{"startTime":539.599,"endTime":542.589,"body":"when I was working with a few clients"},{"startTime":542.589,"endTime":548.179,"body":"in the romance novel space, there's a"},{"startTime":542.589,"endTime":548.179,"body":"huge thing in romance about if a, if"},{"startTime":548.179,"endTime":549.919,"body":"the book has a happily or after or not."},{"startTime":550.429,"endTime":553.069,"body":"And if it doesn't, people are enraged."},{"startTime":553.069,"endTime":553.969,"body":"If you don't warn them."},{"startTime":554.209,"endTime":555.499,"body":"It's like a guaranteed one star."},{"startTime":555.529,"endTime":556.549,"body":"It's such a big deal."},{"startTime":556.549,"endTime":558.679,"body":"It's the original sin of romance novels."},{"startTime":558.679,"endTime":562.999,"body":"So in the description you have to say"},{"startTime":558.679,"endTime":562.999,"body":"no happily ever after, which is HEA."},{"startTime":563.479,"endTime":565.009,"body":"You have to say to the"},{"startTime":563.479,"endTime":565.009,"body":"top of your description."},{"startTime":565.904,"endTime":568.724,"body":"It's a really big deal and I found"},{"startTime":565.904,"endTime":568.724,"body":"this out 'cause there was like a"},{"startTime":568.724,"endTime":572.534,"body":"romance novel forum and one, it's like"},{"startTime":568.724,"endTime":572.534,"body":"every post had a hundred replies and"},{"startTime":572.534,"endTime":575.234,"body":"then one had 25,000 replies of top."},{"startTime":575.354,"endTime":576.464,"body":"That's how I found out about it."},{"startTime":576.464,"endTime":580.754,"body":"So just by sorting by the number of"},{"startTime":576.464,"endTime":580.754,"body":"replies, like that's a way this used"},{"startTime":580.754,"endTime":582.074,"body":"to reforms aren't as popular anymore."},{"startTime":582.074,"endTime":585.344,"body":"Now you look for, sometimes you'll"},{"startTime":582.074,"endTime":585.344,"body":"see a LinkedIn post that has like."},{"startTime":585.799,"endTime":589.849,"body":"25,000 replies that tells you"},{"startTime":585.799,"endTime":589.849,"body":"either the person's spam botting"},{"startTime":589.879,"endTime":593.179,"body":"or there's something that people"},{"startTime":589.879,"endTime":593.179,"body":"are really drawn to from that post."},{"startTime":593.689,"endTime":596.659,"body":"And that's what I'm talking about"},{"startTime":593.689,"endTime":596.659,"body":"is like what the more we can use"},{"startTime":596.659,"endTime":599.629,"body":"AI to sort massive amounts of data."},{"startTime":599.629,"endTime":600.529,"body":"'cause the problem is that."},{"startTime":601.164,"endTime":605.784,"body":"With so much content being generated by"},{"startTime":601.164,"endTime":605.784,"body":"AI and even people using AI to reply,"},{"startTime":605.784,"endTime":608.424,"body":"it's almost like I wanna use AI just"},{"startTime":605.784,"endTime":608.424,"body":"to sort out and see what people are"},{"startTime":608.424,"endTime":609.959,"body":"actually saying and actually thinking."},{"startTime":609.989,"endTime":610.699,"body":"And shift through it."},{"startTime":610.699,"endTime":614.709,"body":"'cause I have seen people that, like"},{"startTime":610.699,"endTime":614.709,"body":"you said, they're using evergreen"},{"startTime":614.709,"endTime":616.899,"body":"content and they just have it"},{"startTime":614.709,"endTime":616.899,"body":"constantly repeating and they're saying"},{"startTime":616.899,"endTime":618.369,"body":"things that are no longer relevant."},{"startTime":618.759,"endTime":621.219,"body":"Like they'll talk about"},{"startTime":618.759,"endTime":621.219,"body":"technologies that don't exist."},{"startTime":621.219,"endTime":623.799,"body":"Like they're still posting about"},{"startTime":621.219,"endTime":623.799,"body":"Tumblr even though no one uses that."},{"startTime":623.799,"endTime":625.419,"body":"And that could be a mistake or."},{"startTime":626.359,"endTime":631.049,"body":"We are reusing content that stops making"},{"startTime":626.359,"endTime":631.049,"body":"sense, or when people start to notice,"},{"startTime":631.049,"endTime":633.239,"body":"like someone I followed, I could tell"},{"startTime":631.049,"endTime":633.239,"body":"they started using AI, I write their"},{"startTime":633.239,"endTime":636.569,"body":"content and it was like a real dip"},{"startTime":633.239,"endTime":636.569,"body":"because they avoided the first thing"},{"startTime":636.569,"endTime":640.124,"body":"you talked about, which was like, I."},{"startTime":636.569,"endTime":640.124,"body":"Really going through that training phase"},{"startTime":640.124,"endTime":643.514,"body":"to make sure the AI knows your brand"},{"startTime":640.124,"endTime":643.514,"body":"positioning, knows your philosophy,"},{"startTime":643.514,"endTime":644.924,"body":"knows the things you believe knows."},{"startTime":645.284,"endTime":645.584,"body":"Yeah."},{"startTime":645.624,"endTime":646.854,"body":"The thing you talk about."},{"startTime":646.854,"endTime":647.364,"body":"'cause that's,"},{"startTime":647.424,"endTime":648.864,"body":"you might as well rewrite."},{"startTime":648.864,"endTime":652.314,"body":"It's like what it produces"},{"startTime":648.864,"endTime":652.314,"body":"without, with you have to, you'd"},{"startTime":652.314,"endTime":655.374,"body":"have to rewrite the whole thing"},{"startTime":652.314,"endTime":655.374,"body":"or hire a conversion copywriter."},{"startTime":655.374,"endTime":657.444,"body":"People think, oh, we're"},{"startTime":655.374,"endTime":657.444,"body":"getting like great."},{"startTime":657.444,"endTime":659.124,"body":"Like it can make our social media copy."},{"startTime":659.154,"endTime":659.544,"body":"Yeah."},{"startTime":659.544,"endTime":663.084,"body":"If you wanna put something generic"},{"startTime":659.544,"endTime":663.084,"body":"out there that doesn't sell your brand"},{"startTime":663.084,"endTime":667.754,"body":"and isn't going to produce any sort of"},{"startTime":663.084,"endTime":667.754,"body":"measurable outcome for your business,"},{"startTime":667.754,"endTime":670.964,"body":"except for get people to stop listening."},{"startTime":674.114,"endTime":675.194,"body":"So one of the core,"},{"startTime":675.194,"endTime":676.809,"body":"sorry, it's just what happens."},{"startTime":677.499,"endTime":678.129,"body":"It's just what happens."},{"startTime":678.129,"endTime":678.759,"body":"No, you're so right."},{"startTime":679.339,"endTime":679.969,"body":"I love this."},{"startTime":679.969,"endTime":683.119,"body":"This is what I wanna talk about, which"},{"startTime":679.969,"endTime":683.119,"body":"is one of the core philosophies of"},{"startTime":683.119,"endTime":685.489,"body":"ChatGPT is to be inoffensive, right?"},{"startTime":686.179,"endTime":689.929,"body":"Which means it never takes a firm"},{"startTime":686.179,"endTime":689.929,"body":"stance, and in order to stand out"},{"startTime":689.929,"endTime":692.719,"body":"as a business, you have to have"},{"startTime":689.929,"endTime":692.719,"body":"something you believe in, right?"},{"startTime":692.949,"endTime":696.589,"body":"ChatGPT, if you say, I love flowers,"},{"startTime":692.949,"endTime":696.589,"body":"and he goes, I love flowers too."},{"startTime":696.589,"endTime":697.429,"body":"You go, actually, I hate flowers."},{"startTime":697.429,"endTime":698.299,"body":"He goes, I hate flowers too."},{"startTime":698.329,"endTime":700.099,"body":"Like it's super agreeable in that way."},{"startTime":700.909,"endTime":706.879,"body":"That's why your content, and there are"},{"startTime":700.909,"endTime":706.879,"body":"certain stances that you wanna have"},{"startTime":706.879,"endTime":709.639,"body":"that are a little bit controversial"},{"startTime":706.879,"endTime":709.639,"body":"or that you have a strong belief in."},{"startTime":709.639,"endTime":711.619,"body":"Like I'm not really a big"},{"startTime":709.639,"endTime":711.619,"body":"fan of college anymore."},{"startTime":711.619,"endTime":712.429,"body":"I talk about this a lot."},{"startTime":712.429,"endTime":714.829,"body":"I used to teach at a college"},{"startTime":712.429,"endTime":714.829,"body":"and I'm like, I don't believe"},{"startTime":714.829,"endTime":716.119,"body":"it's the same path to success."},{"startTime":716.119,"endTime":719.959,"body":"It used to be a hundred years ago,"},{"startTime":716.119,"endTime":719.959,"body":"and that's a strong opinion I have."},{"startTime":720.469,"endTime":723.464,"body":"That I think especially 'cause it costs"},{"startTime":720.469,"endTime":723.464,"body":"like half a million dollars now or a"},{"startTime":723.464,"endTime":726.199,"body":"quarter of a million dollars, you can"},{"startTime":723.464,"endTime":726.199,"body":"start 10 businesses or 20 businesses"},{"startTime":726.199,"endTime":727.099,"body":"with that same amount of money."},{"startTime":727.099,"endTime":729.739,"body":"So I tell, I tell my 9-year-old"},{"startTime":727.099,"endTime":729.739,"body":"because she's dead set on college"},{"startTime":729.739,"endTime":732.139,"body":"and I'm like, but I don't even"},{"startTime":729.739,"endTime":732.139,"body":"know there's gonna be college then."},{"startTime":732.139,"endTime":733.894,"body":"But she's I'm going to college."},{"startTime":735.119,"endTime":737.129,"body":"I have a master's and nobody would know."},{"startTime":737.399,"endTime":740.259,"body":"If I don't say it I have to wear"},{"startTime":737.399,"endTime":740.259,"body":"a shirt, say, 'cause no one would"},{"startTime":740.259,"endTime":743.529,"body":"know because it doesn't make the"},{"startTime":740.259,"endTime":743.529,"body":"same difference a hundred year."},{"startTime":743.559,"endTime":744.729,"body":"'cause now everyone can do it."},{"startTime":744.729,"endTime":745.989,"body":"It's only if it's rare."},{"startTime":746.489,"endTime":747.569,"body":"But that's a strong opinion."},{"startTime":747.569,"endTime":750.809,"body":"Whereas ChatGPT would never write an"},{"startTime":747.569,"endTime":750.809,"body":"article about why college is a mistake."},{"startTime":750.859,"endTime":754.999,"body":"Because these AI tools are"},{"startTime":750.859,"endTime":754.999,"body":"designed to be inoffensive."},{"startTime":755.239,"endTime":759.259,"body":"They don't take strong opinions and"},{"startTime":755.239,"endTime":759.259,"body":"that's why the content is generic because"},{"startTime":759.259,"endTime":760.429,"body":"it never one of reasons."},{"startTime":761.149,"endTime":762.139,"body":"But yeah, there's many other ones."},{"startTime":762.169,"endTime":762.469,"body":"Yeah."},{"startTime":762.519,"endTime":762.939,"body":"And it's."},{"startTime":764.214,"endTime":767.334,"body":"People will either, even if people"},{"startTime":764.214,"endTime":767.334,"body":"disagree with you, they go, at"},{"startTime":767.334,"endTime":768.594,"body":"least they stand for something."},{"startTime":768.594,"endTime":772.224,"body":"Like when someone doesn't stand for"},{"startTime":768.594,"endTime":772.224,"body":"anything, they switch, whichever way the"},{"startTime":772.224,"endTime":776.694,"body":"wind is blowing, then you, for they're"},{"startTime":772.224,"endTime":776.694,"body":"forgettable and you have to have whatever"},{"startTime":776.694,"endTime":778.484,"body":"your business is whatever your belief is."},{"startTime":778.484,"endTime":780.704,"body":"Like you talked about when your"},{"startTime":778.484,"endTime":780.704,"body":"client is building a tool that"},{"startTime":780.704,"endTime":781.634,"body":"Yeah, you have to have a movement."},{"startTime":781.874,"endTime":784.054,"body":"You have to have you"},{"startTime":781.874,"endTime":784.054,"body":"have to have a manifesto."},{"startTime":784.054,"endTime":787.054,"body":"And even like the clients I have that are."},{"startTime":788.004,"endTime":789.984,"body":"The brand's never gonna build a movement."},{"startTime":789.984,"endTime":790.704,"body":"And that's fine."},{"startTime":790.704,"endTime":794.334,"body":"That wasn't the, that was not the"},{"startTime":790.704,"endTime":794.334,"body":"point of building the movement piece."},{"startTime":794.334,"endTime":797.424,"body":"It's actually part of the content"},{"startTime":794.334,"endTime":797.424,"body":"strategy because the content needs"},{"startTime":797.424,"endTime":800.994,"body":"to resonate with the right people"},{"startTime":797.424,"endTime":800.994,"body":"and dispel the wrong people."},{"startTime":801.024,"endTime":806.484,"body":"And so having that basis for the AI to"},{"startTime":801.024,"endTime":806.484,"body":"build off of is the thing you need, like"},{"startTime":806.484,"endTime":807.954,"body":"what are the principles you stand for?"},{"startTime":807.954,"endTime":809.274,"body":"What do you stand against?"},{"startTime":809.729,"endTime":813.539,"body":"What can you all as a, as you"},{"startTime":809.729,"endTime":813.539,"body":"and your ICP rally around?"},{"startTime":813.959,"endTime":817.889,"body":"And and from that sense, having a"},{"startTime":813.959,"endTime":817.889,"body":"manifesto and a movement's very important."},{"startTime":817.889,"endTime":818.759,"body":"So that's why we do it."},{"startTime":820.379,"endTime":820.679,"body":"Yeah."},{"startTime":821.009,"endTime":823.889,"body":"And I think that's a critical step"},{"startTime":821.009,"endTime":823.889,"body":"that a lot of people, like when we"},{"startTime":823.889,"endTime":828.479,"body":"see badly generated AI content, we all"},{"startTime":823.889,"endTime":828.479,"body":"see like the worst images on social"},{"startTime":828.484,"endTime":829.889,"body":"media platforms that are so fake."},{"startTime":829.889,"endTime":833.099,"body":"This person has 15 arms, or it's a"},{"startTime":829.889,"endTime":833.099,"body":"cake with 7,000 candles, and it's like."},{"startTime":833.894,"endTime":837.674,"body":"The content that's generic and"},{"startTime":833.894,"endTime":837.674,"body":"good content rise us to the top."},{"startTime":837.674,"endTime":838.904,"body":"Even if it's AI generated."},{"startTime":838.904,"endTime":843.164,"body":"Like I, I was, I watch a YouTube channel"},{"startTime":838.904,"endTime":843.164,"body":"that I'm pretty sure it's AI generated,"},{"startTime":843.164,"endTime":845.694,"body":"but the content is good, so I don't share."},{"startTime":845.694,"endTime":846.584,"body":"Yeah, I don't think, it doesn't matter."},{"startTime":846.584,"endTime":849.944,"body":"It doesn't matter if it's AI generated"},{"startTime":846.584,"endTime":849.944,"body":"or not, so long as you know that you"},{"startTime":849.944,"endTime":854.684,"body":"can trust like that the, it's been,"},{"startTime":849.944,"endTime":854.684,"body":"it's engineered with precision and"},{"startTime":854.684,"endTime":857.804,"body":"that the information's coming out as"},{"startTime":854.684,"endTime":857.804,"body":"trustworthy and it's entertaining."},{"startTime":858.254,"endTime":861.974,"body":"But we will actually, we're switching"},{"startTime":858.254,"endTime":861.974,"body":"over to, for, we're not gonna be running."},{"startTime":863.434,"endTime":868.324,"body":"Every single graphic is from my brand is"},{"startTime":863.434,"endTime":868.324,"body":"now going to be produced by a designer"},{"startTime":868.324,"endTime":871.084,"body":"in Figma, from hand, not Canva anymore."},{"startTime":871.604,"endTime":877.644,"body":"Just to really stand out against the crowd"},{"startTime":871.604,"endTime":877.644,"body":"because of AI to have just that one extra"},{"startTime":877.644,"endTime":882.654,"body":"level of detail that shows that, okay,"},{"startTime":877.644,"endTime":882.654,"body":"this is actually created by a human being."},{"startTime":883.944,"endTime":885.504,"body":"So I'm excited to test that out."},{"startTime":887.244,"endTime":891.384,"body":"I think that's a really good idea,"},{"startTime":887.244,"endTime":891.384,"body":"which leads to another part of marketing"},{"startTime":891.384,"endTime":892.674,"body":"that I've been thinking about a lot."},{"startTime":892.854,"endTime":894.414,"body":"I think, I don't know if I was"},{"startTime":892.854,"endTime":894.414,"body":"talking to you about this last week"},{"startTime":894.414,"endTime":898.794,"body":"or someone else, but what can happen"},{"startTime":894.414,"endTime":898.794,"body":"is that when everyone starts to do"},{"startTime":898.794,"endTime":900.354,"body":"something, it's no longer interesting."},{"startTime":900.354,"endTime":904.674,"body":"So I was one of the first people to have"},{"startTime":900.354,"endTime":904.674,"body":"a really good AI generated image of myself"},{"startTime":904.674,"endTime":906.454,"body":"for my LinkedIn profile two years ago."},{"startTime":906.509,"endTime":909.694,"body":"And that was really, now everyone has"},{"startTime":906.509,"endTime":909.694,"body":"'em and there's like a range of, so"},{"startTime":909.694,"endTime":912.154,"body":"last week I actually, a couple days,"},{"startTime":909.694,"endTime":912.154,"body":"I think it was, yeah, last week I"},{"startTime":912.154,"endTime":913.414,"body":"switched to a real photo of myself."},{"startTime":913.414,"endTime":914.284,"body":"I go, I gotta switch back."},{"startTime":914.334,"endTime":914.534,"body":"Now."},{"startTime":915.399,"endTime":919.599,"body":"Having a real picture of yourself is"},{"startTime":915.399,"endTime":919.599,"body":"actually the, is going against the curve."},{"startTime":919.959,"endTime":922.809,"body":"So you have to just like these different"},{"startTime":919.959,"endTime":922.809,"body":"ways, like how do you stand out?"},{"startTime":922.809,"endTime":929.219,"body":"It's by not doing what everyone else is"},{"startTime":922.809,"endTime":929.219,"body":"doing and Exactly that is you can use AI"},{"startTime":929.219,"endTime":933.344,"body":"content, but the thing that I see happen"},{"startTime":929.219,"endTime":933.344,"body":"is that people use the first image."},{"startTime":934.219,"endTime":936.259,"body":"Make me an image of this,"},{"startTime":934.219,"endTime":936.259,"body":"and then they just use it."},{"startTime":936.259,"endTime":939.619,"body":"Whereas I always say, make me 40"},{"startTime":936.259,"endTime":939.619,"body":"images and I'll pick my favorite, and"},{"startTime":939.619,"endTime":940.789,"body":"if it's not good, I'll do another."},{"startTime":940.789,"endTime":944.899,"body":"I always do at least a batch of 40 to"},{"startTime":940.789,"endTime":944.899,"body":"even get before I start editing the image."},{"startTime":945.439,"endTime":947.599,"body":"And you have to."},{"startTime":948.744,"endTime":951.744,"body":"Have this cultivation element, like I"},{"startTime":948.744,"endTime":951.744,"body":"think that one of the promise with a lot"},{"startTime":951.744,"endTime":956.124,"body":"of AI automation systems that I see out"},{"startTime":951.744,"endTime":956.124,"body":"there is they're all built on this full."},{"startTime":956.214,"endTime":958.104,"body":"It's either you don't automate"},{"startTime":956.214,"endTime":958.104,"body":"or you fully automate."},{"startTime":958.104,"endTime":963.114,"body":"They don't have this step of man in"},{"startTime":958.104,"endTime":963.114,"body":"the middle, which is like where the"},{"startTime":963.114,"endTime":966.114,"body":"automation creates the post, and then"},{"startTime":963.114,"endTime":966.114,"body":"you look at it and then approve it."},{"startTime":966.114,"endTime":967.644,"body":"It needs to to be expert in the middle."},{"startTime":968.124,"endTime":971.664,"body":"I think in my opinion, it needs"},{"startTime":968.124,"endTime":971.664,"body":"to be expert in the middle who"},{"startTime":971.664,"endTime":973.824,"body":"understand, because it's not just okay."},{"startTime":975.654,"endTime":977.694,"body":"You have to understand"},{"startTime":975.654,"endTime":977.694,"body":"the full implications."},{"startTime":977.694,"endTime":981.264,"body":"So I guess if you're just having, I mean"},{"startTime":977.694,"endTime":981.264,"body":"if it's a designer and they understand"},{"startTime":981.264,"endTime":984.444,"body":"the full implications of the brand,"},{"startTime":981.264,"endTime":984.444,"body":"but it should be expert in the middle."},{"startTime":984.444,"endTime":989.274,"body":"Not just because the systems, the AI"},{"startTime":984.444,"endTime":989.274,"body":"agents I built they QA themselves."},{"startTime":989.274,"endTime":993.474,"body":"So they already are going through and"},{"startTime":989.274,"endTime":993.474,"body":"checking that they followed all of"},{"startTime":993.474,"endTime":997.434,"body":"the rules and correcting their outputs"},{"startTime":993.474,"endTime":997.434,"body":"before they return any final results."},{"startTime":997.434,"endTime":1000.844,"body":"So you don't need a human to do that, but"},{"startTime":997.434,"endTime":1000.844,"body":"you do need a human to really understand."},{"startTime":1001.109,"endTime":1005.729,"body":"The deep caveats that can't be"},{"startTime":1001.109,"endTime":1005.729,"body":"checked by, that can't be overseen"},{"startTime":1005.779,"endTime":1010.029,"body":"by a piece of software or that,"},{"startTime":1005.779,"endTime":1010.029,"body":"and just for safety reasons."},{"startTime":1011.774,"endTime":1016.724,"body":"Yeah, it's if you, I posted this thing"},{"startTime":1011.774,"endTime":1016.724,"body":"last year on LinkedIn, which was like,"},{"startTime":1017.654,"endTime":1021.884,"body":"if I accidentally post a racist tweet,"},{"startTime":1017.654,"endTime":1021.884,"body":"but then I tell you, ChatGPT wrote it."},{"startTime":1022.694,"endTime":1024.044,"body":"Am I not in trouble anymore?"},{"startTime":1024.974,"endTime":1027.584,"body":"At one person replied and goes,"},{"startTime":1024.974,"endTime":1027.584,"body":"yeah, you're not in trouble anymore."},{"startTime":1027.584,"endTime":1030.764,"body":"I was like, oh, that's the one person"},{"startTime":1027.584,"endTime":1030.764,"body":"who's gonna find out the bad way that"},{"startTime":1030.764,"endTime":1032.864,"body":"like, it's not, we don't forgive that."},{"startTime":1032.864,"endTime":1034.454,"body":"So you, you can't."},{"startTime":1034.819,"endTime":1037.459,"body":"Post something that you regret"},{"startTime":1034.819,"endTime":1037.459,"body":"and then say AI made it and it's"},{"startTime":1037.459,"endTime":1038.869,"body":"like you still get credit for it."},{"startTime":1038.989,"endTime":1040.009,"body":"I see this all the time."},{"startTime":1040.009,"endTime":1042.919,"body":"Like when a celebrity gets in trouble for"},{"startTime":1040.009,"endTime":1042.919,"body":"a tweet, it's like the odds they wrote"},{"startTime":1042.919,"endTime":1045.979,"body":"that themselves are so low, it's probably"},{"startTime":1042.919,"endTime":1045.979,"body":"one of their friends from high school."},{"startTime":1046.279,"endTime":1049.279,"body":"Like I used to watch this show about"},{"startTime":1046.279,"endTime":1049.279,"body":"Diplo and at the beginning of every"},{"startTime":1049.279,"endTime":1051.469,"body":"day he would take his phone and throw"},{"startTime":1049.279,"endTime":1051.469,"body":"it to one of his friends and go,"},{"startTime":1051.619,"endTime":1052.879,"body":"you're in charge of socials for today."},{"startTime":1053.599,"endTime":1056.149,"body":"And it's if that friend posts"},{"startTime":1053.599,"endTime":1056.149,"body":"something stupid, it doesn't matter."},{"startTime":1056.149,"endTime":1059.694,"body":"And I was thinking about that and I have"},{"startTime":1056.149,"endTime":1059.694,"body":"some friends that are like in bands or"},{"startTime":1059.694,"endTime":1061.134,"body":"different, I go, I know they do that."},{"startTime":1062.034,"endTime":1065.674,"body":"I am sure that like one of your"},{"startTime":1062.034,"endTime":1065.674,"body":"friends, I don't think every movie"},{"startTime":1065.674,"endTime":1067.924,"body":"star, maybe they do some, but they"},{"startTime":1065.674,"endTime":1067.924,"body":"probably have their friend do it"},{"startTime":1067.924,"endTime":1069.244,"body":"or something, or they have a VA."},{"startTime":1069.604,"endTime":1070.264,"body":"It doesn't matter."},{"startTime":1070.264,"endTime":1071.704,"body":"You still get blamed for it."},{"startTime":1071.734,"endTime":1074.014,"body":"Like you can't just go, oh, my"},{"startTime":1071.734,"endTime":1074.014,"body":"friend posted on my account."},{"startTime":1074.014,"endTime":1074.854,"body":"People go, we don't care."},{"startTime":1075.304,"endTime":1076.354,"body":"Like the I got hacked."},{"startTime":1076.354,"endTime":1077.374,"body":"Excuse doesn't work."},{"startTime":1077.374,"endTime":1079.024,"body":"So I. Exactly."},{"startTime":1079.024,"endTime":1081.994,"body":"Having an expert who understands"},{"startTime":1079.024,"endTime":1081.994,"body":"your brand or understands the"},{"startTime":1081.994,"endTime":1084.454,"body":"intent and understands how"},{"startTime":1081.994,"endTime":1084.454,"body":"things will be interpreted."},{"startTime":1084.814,"endTime":1085.744,"body":"It's so important."},{"startTime":1085.744,"endTime":1088.954,"body":"Like I work with a lot of clients"},{"startTime":1085.744,"endTime":1088.954,"body":"writing their first book, done a lot of"},{"startTime":1088.954,"endTime":1092.424,"body":"ghost writing coaching over the last 10"},{"startTime":1088.954,"endTime":1092.424,"body":"years and sometimes I'll point out one"},{"startTime":1092.424,"endTime":1095.334,"body":"sentence, I'll go, this is the sentence"},{"startTime":1092.424,"endTime":1095.334,"body":"you have to take outta the book as people"},{"startTime":1095.334,"endTime":1098.964,"body":"will, someone will misread it and you're"},{"startTime":1095.334,"endTime":1098.964,"body":"gonna get a hundred complaints about it."},{"startTime":1099.439,"endTime":1103.189,"body":"People will misinterpret one sentence"},{"startTime":1099.439,"endTime":1103.189,"body":"and this, and it's something, it like,"},{"startTime":1103.189,"endTime":1105.709,"body":"it doesn't make sense to the author"},{"startTime":1103.189,"endTime":1105.709,"body":"sometimes 'cause this is what I meant."},{"startTime":1105.709,"endTime":1108.319,"body":"They go, yeah, that's not how you"},{"startTime":1105.709,"endTime":1108.319,"body":"only need one person to misread it."},{"startTime":1108.589,"endTime":1111.349,"body":"And then they post about it on Twitter"},{"startTime":1108.589,"endTime":1111.349,"body":"and then you've got a hundred complaints"},{"startTime":1111.349,"endTime":1112.819,"body":"and all these negative reviews and it's I."},{"startTime":1113.559,"endTime":1117.459,"body":"That element of expertise is so important"},{"startTime":1113.559,"endTime":1117.459,"body":"to notice what can be misinterpreted"},{"startTime":1117.459,"endTime":1122.319,"body":"or like how people will misinterpret"},{"startTime":1117.459,"endTime":1122.319,"body":"an image and how things have different"},{"startTime":1122.319,"endTime":1123.549,"body":"meanings in different cultures."},{"startTime":1123.549,"endTime":1125.469,"body":"Oh yeah, that is, that"},{"startTime":1123.549,"endTime":1125.469,"body":"is actually very true."},{"startTime":1125.469,"endTime":1128.739,"body":"So that's something I took away"},{"startTime":1125.469,"endTime":1128.739,"body":"from a recent project where the"},{"startTime":1128.739,"endTime":1132.699,"body":"founder had a very strong voice"},{"startTime":1128.739,"endTime":1132.699,"body":"and that's super important."},{"startTime":1133.259,"endTime":1138.779,"body":"But then one of the team members mentioned"},{"startTime":1133.259,"endTime":1138.779,"body":"that like the ICP could consider that"},{"startTime":1138.879,"endTime":1142.749,"body":"with taking a stand, it could be like,"},{"startTime":1138.879,"endTime":1142.749,"body":"you're taking a stand against me."},{"startTime":1143.139,"endTime":1144.039,"body":"As diminishing."},{"startTime":1144.729,"endTime":1147.819,"body":"And when I thought about it, I"},{"startTime":1144.729,"endTime":1147.819,"body":"thought actually that's very true."},{"startTime":1147.879,"endTime":1151.619,"body":"Like when you're writing for,"},{"startTime":1147.879,"endTime":1151.619,"body":"especially, I've seen a lot of I."},{"startTime":1154.004,"endTime":1159.974,"body":"A lot of content that comes out that's"},{"startTime":1154.004,"endTime":1159.974,"body":"supposed to be contrarian or like calling"},{"startTime":1159.974,"endTime":1165.764,"body":"things out is taking a strong negative"},{"startTime":1159.974,"endTime":1165.764,"body":"tone, like a blaming tone and if you're"},{"startTime":1166.004,"endTime":1168.634,"body":"doing that, but then the individual that."},{"startTime":1168.824,"endTime":1174.434,"body":"Is being called out is the actual your"},{"startTime":1168.824,"endTime":1174.434,"body":"ICP, then that is not going to land well."},{"startTime":1174.434,"endTime":1177.504,"body":"And so it's okay, like I get, there's"},{"startTime":1174.434,"endTime":1177.504,"body":"two things of you wanna have this"},{"startTime":1177.504,"endTime":1181.914,"body":"strong voice, but then there's the other"},{"startTime":1177.504,"endTime":1181.914,"body":"thing of having compassion and saying"},{"startTime":1181.914,"endTime":1183.654,"body":"things in a way that is not blaming."},{"startTime":1183.654,"endTime":1187.294,"body":"And so it's a fine line, but this is more"},{"startTime":1183.654,"endTime":1187.294,"body":"of like brand voice and content strategy."},{"startTime":1189.154,"endTime":1190.714,"body":"You're talking about something"},{"startTime":1189.154,"endTime":1190.714,"body":"I actually think is really"},{"startTime":1190.714,"endTime":1192.244,"body":"critical, which is calibration."},{"startTime":1192.394,"endTime":1195.304,"body":"I was watching sometimes I watch a"},{"startTime":1192.394,"endTime":1195.304,"body":"YouTube video where someone's reviewing"},{"startTime":1195.304,"endTime":1198.784,"body":"someone else's view and they calibrate"},{"startTime":1195.304,"endTime":1198.784,"body":"too mean, and I don't like that."},{"startTime":1199.129,"endTime":1203.514,"body":"It's like you can talk about the project,"},{"startTime":1199.129,"endTime":1203.514,"body":"but when it starts to sound like you're"},{"startTime":1203.514,"endTime":1207.384,"body":"insulting the person, I don't like that"},{"startTime":1203.514,"endTime":1207.384,"body":"tone and it creates a negative feeling."},{"startTime":1207.384,"endTime":1208.514,"body":"'cause it's you know that feeling."},{"startTime":1208.934,"endTime":1211.004,"body":"Obviously we married a long,"},{"startTime":1208.934,"endTime":1211.004,"body":"like long before I was married."},{"startTime":1211.004,"endTime":1213.434,"body":"When you go on a first date and the"},{"startTime":1211.004,"endTime":1213.434,"body":"person just bad mouths all their exes"},{"startTime":1213.434,"endTime":1214.264,"body":"and you're like, you know what I mean?"},{"startTime":1214.634,"endTime":1215.594,"body":"That could be me one day."},{"startTime":1215.864,"endTime":1216.794,"body":"And it gives you that feeling."},{"startTime":1217.004,"endTime":1220.724,"body":"And that's the thing with sometimes"},{"startTime":1217.004,"endTime":1220.724,"body":"when I'm creating content that's"},{"startTime":1220.724,"endTime":1223.334,"body":"calibrated to me, it becomes too snarky."},{"startTime":1224.004,"endTime":1225.309,"body":"I think it's just designed to do that."},{"startTime":1225.309,"endTime":1228.249,"body":"I see a lot of that with AI content"},{"startTime":1225.309,"endTime":1228.249,"body":"and I'm having to like back it"},{"startTime":1228.249,"endTime":1231.879,"body":"up a little bit or my team will"},{"startTime":1228.249,"endTime":1231.879,"body":"do something and I'm like, no."},{"startTime":1232.174,"endTime":1233.464,"body":"Actually we're not writing."},{"startTime":1233.524,"endTime":1235.854,"body":"He like, no, they're not"},{"startTime":1233.524,"endTime":1235.854,"body":"it's just that's not it."},{"startTime":1236.004,"endTime":1239.994,"body":"And anyone who identifies with that and"},{"startTime":1236.004,"endTime":1239.994,"body":"likes that is going to be, not someone"},{"startTime":1239.994,"endTime":1241.584,"body":"I think is gonna be a great person."},{"startTime":1241.584,"endTime":1241.854,"body":"Exactly."},{"startTime":1242.064,"endTime":1244.014,"body":"You can accidentally"},{"startTime":1242.064,"endTime":1244.014,"body":"attract the wrong people."},{"startTime":1244.014,"endTime":1246.114,"body":"And that's something I,"},{"startTime":1244.014,"endTime":1246.114,"body":"it's a calibration issue."},{"startTime":1246.114,"endTime":1246.594,"body":"So like."},{"startTime":1247.289,"endTime":1250.919,"body":"When you are a smaller business,"},{"startTime":1247.289,"endTime":1250.919,"body":"you can joke, you, a small business"},{"startTime":1250.919,"endTime":1252.509,"body":"can tell jokes about a big business."},{"startTime":1252.509,"endTime":1254.789,"body":"But when you're the big business, you"},{"startTime":1252.509,"endTime":1254.789,"body":"tell the same joke about small business"},{"startTime":1254.789,"endTime":1255.809,"body":"people go, Hey, that's not cool."},{"startTime":1256.019,"endTime":1256.919,"body":"Yeah, you're the big bully."},{"startTime":1257.489,"endTime":1258.749,"body":"And that's the calibration."},{"startTime":1258.749,"endTime":1260.939,"body":"And I've, no, there's something"},{"startTime":1258.749,"endTime":1260.939,"body":"I've noticed in just the past few"},{"startTime":1260.939,"endTime":1263.849,"body":"months, and maybe it's like a new"},{"startTime":1260.939,"endTime":1263.849,"body":"thing they put in where it's like"},{"startTime":1264.569,"endTime":1266.399,"body":"AI does not get humor very well."},{"startTime":1266.429,"endTime":1269.369,"body":"And so it writes something"},{"startTime":1266.429,"endTime":1269.369,"body":"that like doesn't, it's like"},{"startTime":1269.369,"endTime":1272.009,"body":"a meaner version of myself and"},{"startTime":1269.369,"endTime":1272.009,"body":"I'm like, no, I wouldn't say it."},{"startTime":1272.564,"endTime":1276.844,"body":"Because I would never want to insult"},{"startTime":1272.564,"endTime":1276.844,"body":"someone, even if I'm like like critiquing."},{"startTime":1276.844,"endTime":1277.234,"body":"Someone's"},{"startTime":1277.234,"endTime":1279.304,"body":"yeah, too binary."},{"startTime":1279.304,"endTime":1279.324,"body":"Too binary."},{"startTime":1279.484,"endTime":1282.184,"body":"Like most, instead of many, too binary."},{"startTime":1283.084,"endTime":1286.344,"body":"So a lot of the things I like about"},{"startTime":1283.084,"endTime":1286.344,"body":"just talking to you in general and"},{"startTime":1286.394,"endTime":1290.934,"body":"I feel like I, 'cause I have channel"},{"startTime":1286.394,"endTime":1290.934,"body":"specialists that work in my business"},{"startTime":1290.934,"endTime":1294.564,"body":"and with, bring into my projects"},{"startTime":1290.934,"endTime":1294.564,"body":"and stuff, and so they are more."},{"startTime":1295.944,"endTime":1302.424,"body":"Following the trends of what's working in"},{"startTime":1295.944,"endTime":1302.424,"body":"different channels, which is great because"},{"startTime":1302.424,"endTime":1309.884,"body":"no one can be an expert on all the things"},{"startTime":1302.424,"endTime":1309.884,"body":"and, but I do see a lot of misconceptions"},{"startTime":1309.914,"endTime":1316.764,"body":"around marketing online where people say"},{"startTime":1309.914,"endTime":1316.764,"body":"the thing, marketing is basically just"},{"startTime":1316.814,"endTime":1322.814,"body":"it's like seeking Alpha once it's, once"},{"startTime":1316.814,"endTime":1322.814,"body":"alpha has been established, once someone"},{"startTime":1322.964,"endTime":1327.434,"body":"has found something that works, it only"},{"startTime":1322.964,"endTime":1327.434,"body":"works for a while to everyone else."},{"startTime":1327.719,"endTime":1331.349,"body":"Finds it and then taps it out, and then"},{"startTime":1327.719,"endTime":1331.349,"body":"you have to find a new thing that works."},{"startTime":1331.799,"endTime":1334.979,"body":"And actually, so just because"},{"startTime":1331.799,"endTime":1334.979,"body":"we're having this conversation,"},{"startTime":1334.979,"endTime":1338.629,"body":"I wanna make a distinguish"},{"startTime":1334.979,"endTime":1338.629,"body":"distinguish that is growth hacking."},{"startTime":1340.159,"endTime":1340.969,"body":"Is growth hacking."},{"startTime":1341.239,"endTime":1343.879,"body":"And so what I do is not that."},{"startTime":1344.089,"endTime":1346.429,"body":"And in fact, I should do"},{"startTime":1344.089,"endTime":1346.429,"body":"some more growth hacking."},{"startTime":1346.429,"endTime":1350.839,"body":"And I used to do a lot of growth hacking,"},{"startTime":1346.429,"endTime":1350.839,"body":"like I grew to 750,000 followers and"},{"startTime":1350.839,"endTime":1352.309,"body":"I think that was a big part of it."},{"startTime":1352.309,"endTime":1356.689,"body":"But like I'm building like the"},{"startTime":1352.309,"endTime":1356.689,"body":"overarching strategies for long-term,"},{"startTime":1356.739,"endTime":1359.379,"body":"targeted strategic growth through"},{"startTime":1356.739,"endTime":1359.379,"body":"the short term and long term."},{"startTime":1359.379,"endTime":1363.609,"body":"And it involves like infrastructures"},{"startTime":1359.379,"endTime":1363.609,"body":"and conversion rates and the"},{"startTime":1363.609,"endTime":1365.259,"body":"infrastructure build in the teams."},{"startTime":1365.259,"endTime":1365.949,"body":"In the systems."},{"startTime":1366.429,"endTime":1370.749,"body":"And the growth hack is a thing that"},{"startTime":1366.429,"endTime":1370.749,"body":"brings the eyeballs at like the first."},{"startTime":1371.569,"endTime":1372.649,"body":"And there's a place for that."},{"startTime":1372.649,"endTime":1376.209,"body":"But somehow people think that's marketing"},{"startTime":1372.649,"endTime":1376.209,"body":"and I guess it is a part of marketing,"},{"startTime":1376.209,"endTime":1380.509,"body":"because you have huge infrastructures and"},{"startTime":1376.209,"endTime":1380.509,"body":"systems running, that is actually not the"},{"startTime":1380.509,"endTime":1382.639,"body":"thing that makes marketing work at all."},{"startTime":1382.639,"endTime":1385.999,"body":"Because it's, if you don't have"},{"startTime":1382.639,"endTime":1385.999,"body":"the underlying systems in place,"},{"startTime":1385.999,"endTime":1388.219,"body":"you're not gonna con, none of"},{"startTime":1385.999,"endTime":1388.219,"body":"that's gonna really convert."},{"startTime":1388.219,"endTime":1390.649,"body":"You're just gonna get a bunch of"},{"startTime":1388.219,"endTime":1390.649,"body":"attention and then you're gonna fizzle up."},{"startTime":1392.689,"endTime":1392.989,"body":"Yeah."},{"startTime":1393.409,"endTime":1397.039,"body":"I think that a lot of"},{"startTime":1393.409,"endTime":1397.039,"body":"companies and people want."},{"startTime":1397.879,"endTime":1400.759,"body":"The wrong metric and this can"},{"startTime":1397.879,"endTime":1400.759,"body":"happen, and you go, I want views."},{"startTime":1401.509,"endTime":1403.909,"body":"And then you'll get a"},{"startTime":1401.509,"endTime":1403.909,"body":"post with 4 million views."},{"startTime":1404.029,"endTime":1409.869,"body":"I I know someone that was on Dr."},{"startTime":1404.029,"endTime":1409.869,"body":"Oz and they got a million downloads"},{"startTime":1409.869,"endTime":1413.199,"body":"of their free book from being on"},{"startTime":1409.869,"endTime":1413.199,"body":"Dr. Oz. That sounds amazing, right?"},{"startTime":1414.039,"endTime":1415.779,"body":"They generated $7 of revenue"},{"startTime":1416.739,"endTime":1419.349,"body":"because they didn't have the"},{"startTime":1416.739,"endTime":1419.349,"body":"underlying systems in place, or maybe"},{"startTime":1419.349,"endTime":1422.889,"body":"they didn't build the book to act"},{"startTime":1419.349,"endTime":1422.889,"body":"as a lead magnet in their funnel."},{"startTime":1423.399,"endTime":1424.119,"body":"All of these things"},{"startTime":1424.119,"endTime":1424.534,"body":"the wrong audience."},{"startTime":1425.409,"endTime":1426.369,"body":"Oh, that's even worse."},{"startTime":1427.089,"endTime":1427.989,"body":"They're freebie seekers."},{"startTime":1427.989,"endTime":1428.799,"body":"You can, that's the thing."},{"startTime":1428.799,"endTime":1429.669,"body":"It's so exciting."},{"startTime":1429.669,"endTime":1431.639,"body":"If you look at the wrong"},{"startTime":1429.669,"endTime":1431.639,"body":"metric can be so exciting."},{"startTime":1432.119,"endTime":1435.569,"body":"Like I had a post on LinkedIn, get"},{"startTime":1432.119,"endTime":1435.569,"body":"400,000 views, which on LinkedIn"},{"startTime":1435.569,"endTime":1437.219,"body":"is, you don't get that very often."},{"startTime":1437.219,"endTime":1439.109,"body":"And it, which went viral and."},{"startTime":1439.694,"endTime":1441.554,"body":"It generated 13 new followers."},{"startTime":1441.554,"endTime":1444.734,"body":"So you, if you look at the first"},{"startTime":1441.554,"endTime":1444.734,"body":"metric, it's so exciting and that's"},{"startTime":1445.364,"endTime":1448.634,"body":"very important with your marketing"},{"startTime":1445.364,"endTime":1448.634,"body":"to think about who is my ICP?"},{"startTime":1448.634,"endTime":1450.194,"body":"Who do I actually want following?"},{"startTime":1450.284,"endTime":1451.184,"body":"Who's my audience?"},{"startTime":1451.634,"endTime":1452.924,"body":"What appeals to them?"},{"startTime":1452.924,"endTime":1455.774,"body":"Because when you, for something"},{"startTime":1452.924,"endTime":1455.774,"body":"to go viral, it has to appeal"},{"startTime":1455.774,"endTime":1457.304,"body":"to a wider and wider audience,"},{"startTime":1457.354,"endTime":1461.984,"body":"a lot of businesses are struggling"},{"startTime":1457.354,"endTime":1461.984,"body":"to figure out how to find their voice"},{"startTime":1461.984,"endTime":1464.864,"body":"right now and still stand out when"},{"startTime":1461.984,"endTime":1464.864,"body":"there's so much AI generated content"},{"startTime":1464.864,"endTime":1468.224,"body":"and there's so much pressure to use"},{"startTime":1464.864,"endTime":1468.224,"body":"AI tools, be faster, more efficient."},{"startTime":1468.974,"endTime":1474.854,"body":"What is that right balance of getting"},{"startTime":1468.974,"endTime":1474.854,"body":"out enough content and kind of being"},{"startTime":1474.854,"endTime":1478.064,"body":"consistent but still astounding"},{"startTime":1474.854,"endTime":1478.064,"body":"like yourself, or standing still"},{"startTime":1478.064,"endTime":1481.874,"body":"being consistent with the beliefs"},{"startTime":1478.064,"endTime":1481.874,"body":"and core values of your business?"},{"startTime":1486.474,"endTime":1486.774,"body":"Actually."},{"startTime":1486.774,"endTime":1487.644,"body":"This is super easy."},{"startTime":1488.124,"endTime":1492.274,"body":"So what I've done, actually, what I"},{"startTime":1488.124,"endTime":1492.274,"body":"and I do with my clients too this is"},{"startTime":1492.274,"endTime":1498.264,"body":"a layer in the AI age and I build, so"},{"startTime":1492.274,"endTime":1498.264,"body":"we train the, we have the brand voice."},{"startTime":1498.594,"endTime":1502.734,"body":"So for me, for example, my,"},{"startTime":1498.594,"endTime":1502.734,"body":"I've written books at 14 books."},{"startTime":1503.004,"endTime":1507.734,"body":"And so I just took half of a"},{"startTime":1503.004,"endTime":1507.734,"body":"manuscript from one of my books and"},{"startTime":1507.734,"endTime":1511.354,"body":"I use it as the brand voice example."},{"startTime":1511.834,"endTime":1515.614,"body":"And then I have another cell,"},{"startTime":1511.834,"endTime":1515.614,"body":"which is brand voice adjectives."},{"startTime":1515.614,"endTime":1519.954,"body":"And it describes also the who we're"},{"startTime":1515.614,"endTime":1519.954,"body":"writing for because the book was"},{"startTime":1519.954,"endTime":1523.974,"body":"not written for the same audience"},{"startTime":1519.954,"endTime":1523.974,"body":"that my content goes out to."},{"startTime":1523.974,"endTime":1528.504,"body":"So I give context into who we're"},{"startTime":1523.974,"endTime":1528.504,"body":"writing for, and here are the brand"},{"startTime":1528.504,"endTime":1530.894,"body":"adjectives and here is an example of."},{"startTime":1531.904,"endTime":1532.894,"body":"The brand voice."},{"startTime":1532.924,"endTime":1537.284,"body":"And then when the AI writes, it writes"},{"startTime":1532.924,"endTime":1537.284,"body":"in that same voice, it writes in that"},{"startTime":1537.284,"endTime":1541.274,"body":"same perspective, and then after it"},{"startTime":1537.284,"endTime":1541.274,"body":"creates something, it goes back and"},{"startTime":1541.274,"endTime":1546.254,"body":"it checks to make sure that what it's"},{"startTime":1541.274,"endTime":1546.254,"body":"created adheres to that brand voice."},{"startTime":1546.254,"endTime":1550.874,"body":"So then the quality is exceptional,"},{"startTime":1546.254,"endTime":1550.874,"body":"but it's trained on probably"},{"startTime":1550.874,"endTime":1552.734,"body":"20,000 words that I wrote."},{"startTime":1554.474,"endTime":1559.104,"body":"And so if you don't have that just"},{"startTime":1554.474,"endTime":1559.104,"body":"take you have 2000 words and you"},{"startTime":1559.104,"endTime":1561.954,"body":"really make sure that you didn't"},{"startTime":1559.104,"endTime":1561.954,"body":"write something generic, that"},{"startTime":1561.954,"endTime":1563.484,"body":"your voice is in there strong."},{"startTime":1563.484,"endTime":1565.494,"body":"I've done that with clients"},{"startTime":1563.484,"endTime":1565.494,"body":"and it works really well."},{"startTime":1567.449,"endTime":1567.739,"body":"Yeah."},{"startTime":1567.839,"endTime":1572.379,"body":"One of the clients I work with set me"},{"startTime":1567.839,"endTime":1572.379,"body":"like 200 hours of their sales calls."},{"startTime":1573.819,"endTime":1577.509,"body":"And it had there, and it was"},{"startTime":1573.819,"endTime":1577.509,"body":"him, just him, not salespeople."},{"startTime":1577.509,"endTime":1578.619,"body":"So it was his voice, his belief."},{"startTime":1578.619,"endTime":1581.739,"body":"So all the questions anyone ever asked"},{"startTime":1578.619,"endTime":1581.739,"body":"about the product or how it worked,"},{"startTime":1582.339,"endTime":1585.699,"body":"all the answers were in there and it"},{"startTime":1582.339,"endTime":1585.699,"body":"allowed us to create, find his voice."},{"startTime":1585.699,"endTime":1588.939,"body":"So you might have the asset"},{"startTime":1585.699,"endTime":1588.939,"body":"without realizing, especially now"},{"startTime":1588.939,"endTime":1591.339,"body":"that people transcribe everything"},{"startTime":1588.939,"endTime":1591.339,"body":"and then do nothing with it."},{"startTime":1591.549,"endTime":1593.469,"body":"This is what you can do"},{"startTime":1591.549,"endTime":1593.469,"body":"with all the descriptions."},{"startTime":1593.564,"endTime":1593.984,"body":"Did that work?"},{"startTime":1594.084,"endTime":1596.624,"body":"I'm interested because people"},{"startTime":1594.084,"endTime":1596.624,"body":"speak differently than they write."},{"startTime":1597.164,"endTime":1598.449,"body":"Did that work for you guys?"},{"startTime":1598.479,"endTime":1599.139,"body":"Was it good enough?"},{"startTime":1599.544,"endTime":1600.024,"body":"Proxy."},{"startTime":1600.264,"endTime":1601.284,"body":"This is a great question."},{"startTime":1601.284,"endTime":1604.434,"body":"It was actually writing scripts"},{"startTime":1601.284,"endTime":1604.434,"body":"for him to do on YouTube, so it"},{"startTime":1604.434,"endTime":1605.999,"body":"was creating spoken to spoken."},{"startTime":1606.874,"endTime":1607.274,"body":"Okay, great."},{"startTime":1607.279,"endTime":1607.649,"body":"I didn't"},{"startTime":1608.099,"endTime":1608.399,"body":"You're smart."},{"startTime":1608.399,"endTime":1609.099,"body":"So it worked for me."},{"startTime":1609.149,"endTime":1613.449,"body":"That's such, I didn't think of that, but"},{"startTime":1609.149,"endTime":1613.449,"body":"he was really pleased with the result"},{"startTime":1613.539,"endTime":1618.189,"body":"that because he was still speaking, so"},{"startTime":1613.539,"endTime":1618.189,"body":"I don't, haven't thought about that."},{"startTime":1618.189,"endTime":1622.299,"body":"I do speak differently than I write,"},{"startTime":1618.189,"endTime":1622.299,"body":"so I haven't seen that transition."},{"startTime":1622.299,"endTime":1625.059,"body":"I think that could make a"},{"startTime":1622.299,"endTime":1625.059,"body":"difference, but in this case, at"},{"startTime":1625.059,"endTime":1626.859,"body":"least it gave it a starting point."},{"startTime":1626.889,"endTime":1629.709,"body":"I think even if you were writing articles."},{"startTime":1630.124,"endTime":1633.214,"body":"You know what you did is perfect"},{"startTime":1630.124,"endTime":1633.214,"body":"because it's spoken to, spoken, so you"},{"startTime":1633.214,"endTime":1635.224,"body":"would wanna train it on your speaking."},{"startTime":1635.224,"endTime":1637.894,"body":"'cause the way you speak is completely"},{"startTime":1635.224,"endTime":1637.894,"body":"different and structured differently."},{"startTime":1637.894,"endTime":1640.654,"body":"And readers also need that"},{"startTime":1637.894,"endTime":1640.654,"body":"structure in writing and they"},{"startTime":1640.654,"endTime":1641.734,"body":"don't want that structure."},{"startTime":1641.734,"endTime":1643.154,"body":"It's too rigid for speaking."},{"startTime":1643.154,"endTime":1645.674,"body":"So the way you did it is perfect."},{"startTime":1646.699,"endTime":1647.119,"body":"Thank you."},{"startTime":1647.839,"endTime":1651.949,"body":"So people that are really interested"},{"startTime":1647.839,"endTime":1651.949,"body":"in kind of some of the tools you've"},{"startTime":1651.949,"endTime":1654.979,"body":"been talking about and kinda the"},{"startTime":1651.949,"endTime":1654.979,"body":"amazing work you've been doing."},{"startTime":1654.979,"endTime":1657.049,"body":"I know you've worked with a couple"},{"startTime":1654.979,"endTime":1657.049,"body":"of clients I'm friends with as a"},{"startTime":1657.049,"endTime":1658.669,"body":"chief marketing officer right now."},{"startTime":1658.879,"endTime":1660.109,"body":"How can people find out what you're doing?"},{"startTime":1660.379,"endTime":1663.049,"body":"I know you have this huge following"},{"startTime":1660.379,"endTime":1663.049,"body":"on LinkedIn, this amazing newsletter."},{"startTime":1663.049,"endTime":1665.749,"body":"How can people see some of the amazing"},{"startTime":1663.049,"endTime":1665.749,"body":"stuff you're doing and find your website?"},{"startTime":1666.449,"endTime":1668.239,"body":"Yeah, you can always connect on LinkedIn."},{"startTime":1668.579,"endTime":1670.379,"body":"It's Lillian Pierson on LinkedIn."},{"startTime":1670.379,"endTime":1675.009,"body":"And then also I have a private"},{"startTime":1670.379,"endTime":1675.009,"body":"newsletter which is where I share all"},{"startTime":1675.009,"endTime":1678.239,"body":"of my more proprietary frameworks."},{"startTime":1678.299,"endTime":1683.449,"body":"And so that is at"},{"startTime":1678.299,"endTime":1683.449,"body":"data-mania.com/newsletter."},{"startTime":1684.179,"endTime":1688.199,"body":"And yeah, I think that would get you"},{"startTime":1684.179,"endTime":1688.199,"body":"connected with the entire ecosystem."},{"startTime":1689.024,"endTime":1689.894,"body":"That would be a good starting point."},{"startTime":1689.894,"endTime":1690.074,"body":"Perfect."},{"startTime":1691.064,"endTime":1693.044,"body":"We'll put the links in the show"},{"startTime":1691.064,"endTime":1693.044,"body":"notes and below the videos."},{"startTime":1693.284,"endTime":1696.224,"body":"Thank you so much for being here today,"},{"startTime":1693.284,"endTime":1696.224,"body":"Lily, and I know your time is so valuable,"},{"startTime":1696.224,"endTime":1699.974,"body":"so we really appreciate it to hear from"},{"startTime":1696.224,"endTime":1699.974,"body":"the Artificial Intelligence podcast."},{"startTime":1700.574,"endTime":1701.984,"body":"Thank you for having me, Jonathan."},{"startTime":1704.347,"endTime":1706.417,"body":"Thank you for listening to"},{"startTime":1704.347,"endTime":1706.417,"body":"this week's episode of the"},{"startTime":1706.417,"endTime":1708.067,"body":"Artificial Intelligence Podcast."},{"startTime":1708.067,"endTime":1711.097,"body":"Make sure to subscribe so you"},{"startTime":1708.067,"endTime":1711.097,"body":"never miss another episode."},{"startTime":1711.127,"endTime":1714.037,"body":"We'll be back next Monday with"},{"startTime":1711.127,"endTime":1714.037,"body":"more tips and strategies on how to"},{"startTime":1714.037,"endTime":1717.067,"body":"leverage AI to grow your business"},{"startTime":1714.037,"endTime":1717.067,"body":"and achieve better results."},{"startTime":1717.157,"endTime":1720.247,"body":"In the meantime, if you're curious"},{"startTime":1717.157,"endTime":1720.247,"body":"about how AI can boost your"},{"startTime":1720.247,"endTime":1723.582,"body":"business' revenue, head over to"},{"startTime":1720.247,"endTime":1723.582,"body":"artificial intelligence pod.com."},{"startTime":1724.162,"endTime":1728.212,"body":"Slash calculator, use our AI revenue"},{"startTime":1724.162,"endTime":1728.212,"body":"calculator to discover the potential"},{"startTime":1728.212,"endTime":1730.672,"body":"impact AI can have on your bottom line."},{"startTime":1730.672,"endTime":1733.372,"body":"It's quick, easy, and"},{"startTime":1730.672,"endTime":1733.372,"body":"might just change the way."},{"startTime":1733.612,"endTime":1735.562,"body":"Think about your business"},{"startTime":1733.612,"endTime":1735.562,"body":"while you're there."},{"startTime":1735.682,"endTime":1737.122,"body":"Catch up on past episodes."},{"startTime":1737.122,"endTime":1739.522,"body":"Leave a review and check out our socials."}]}