{"version":"1.0.0","segments":[{"startTime":2.94,"endTime":4.95,"body":"Is AI gonna take over for outsourcing?"},{"startTime":4.95,"endTime":5.58,"body":"Let's find out."},{"startTime":5.58,"endTime":8.07,"body":"Today's amazing special"},{"startTime":5.58,"endTime":8.07,"body":"guest, Thomas Doherty."},{"startTime":8.889,"endTime":12.52,"body":"Welcome to the Artificial Intelligence"},{"startTime":8.889,"endTime":12.52,"body":"Podcast, where we make AI simple,"},{"startTime":12.58,"endTime":15.79,"body":"practical, and accessible for"},{"startTime":12.58,"endTime":15.79,"body":"small business owners and leaders."},{"startTime":15.85,"endTime":18.85,"body":"Forget the complicated Tech"},{"startTime":15.85,"endTime":18.85,"body":"talk or expensive consultants."},{"startTime":18.939,"endTime":21.939,"body":"This is where you'll learn how to"},{"startTime":18.939,"endTime":21.939,"body":"implement AI strategies that are"},{"startTime":21.97,"endTime":25.33,"body":"easy to understand and can make"},{"startTime":21.97,"endTime":25.33,"body":"a big impact for your business."},{"startTime":25.39,"endTime":28.419,"body":"The Artificial Intelligence Podcast"},{"startTime":25.39,"endTime":28.419,"body":"is brought to you by fraction aio."},{"startTime":28.495,"endTime":32.034,"body":"The trusted partner for AI Digital"},{"startTime":28.495,"endTime":32.034,"body":"Transformation at fraction A IO, we"},{"startTime":32.034,"endTime":35.665,"body":"help small and medium sized businesses"},{"startTime":32.034,"endTime":35.665,"body":"boost revenue by eliminating time"},{"startTime":35.665,"endTime":38.845,"body":"wasting non-revenue generating"},{"startTime":35.665,"endTime":38.845,"body":"tasks that frustrate your team."},{"startTime":38.905,"endTime":42.084,"body":"With our custom AI bots, tools"},{"startTime":38.905,"endTime":42.084,"body":"and automations, we make it"},{"startTime":42.114,"endTime":45.444,"body":"easy to shift your team's focus"},{"startTime":42.114,"endTime":45.444,"body":"to the tasks that matter most."},{"startTime":45.444,"endTime":48.985,"body":"Driving growth and results,"},{"startTime":45.444,"endTime":48.985,"body":"we guide you through a smooth."},{"startTime":49.29,"endTime":53.28,"body":"Seamless transition to ai ensuring you"},{"startTime":49.29,"endTime":53.28,"body":"avoid costly mistakes and invest in"},{"startTime":53.28,"endTime":55.35,"body":"the tools that truly deliver value."},{"startTime":55.35,"endTime":56.519,"body":"Don't get left behind."},{"startTime":56.519,"endTime":59.94,"body":"Let fraction aio o help you stay"},{"startTime":56.519,"endTime":59.94,"body":"ahead in today's AI driven world."},{"startTime":60.15,"endTime":60.78,"body":"Learn more."},{"startTime":60.96,"endTime":61.62,"body":"Get started."},{"startTime":61.62,"endTime":64.23,"body":"Fraction aio.com."},{"startTime":66.294,"endTime":68.724,"body":"So Tom, I'm really excited to have"},{"startTime":66.294,"endTime":68.724,"body":"you here 'cause this is a topic"},{"startTime":68.724,"endTime":70.164,"body":"that I've been very interested in."},{"startTime":70.704,"endTime":73.374,"body":"I've noticed that we've"},{"startTime":70.704,"endTime":73.374,"body":"already shifted from."},{"startTime":74.169,"endTime":76.299,"body":"If someone reads a social media"},{"startTime":74.169,"endTime":76.299,"body":"post and it's a little weird, or"},{"startTime":76.299,"endTime":78.939,"body":"there's a misspelling, they used"},{"startTime":76.299,"endTime":78.939,"body":"to say, oh, did a VA write that?"},{"startTime":79.299,"endTime":81.549,"body":"And now it shifted to did AI write that?"},{"startTime":81.549,"endTime":85.809,"body":"So we've already shifted in our"},{"startTime":81.549,"endTime":85.809,"body":"mindset this idea that outsourcing"},{"startTime":86.199,"endTime":88.509,"body":"is replacing it being replaced by ai."},{"startTime":88.509,"endTime":90.219,"body":"But my original perspective was that."},{"startTime":90.819,"endTime":95.769,"body":"AI is the great equalizer because if"},{"startTime":90.819,"endTime":95.769,"body":"you take, let's say a four a person"},{"startTime":95.829,"endTime":98.889,"body":"whose second language is English,"},{"startTime":95.829,"endTime":98.889,"body":"that's their biggest weakness in"},{"startTime":98.889,"endTime":100.029,"body":"competing in the American market."},{"startTime":100.029,"endTime":102.789,"body":"If they can get rid of all those"},{"startTime":100.029,"endTime":102.789,"body":"artifacts that reveal they're not a"},{"startTime":102.789,"endTime":107.169,"body":"native English speaker, now they can"},{"startTime":102.789,"endTime":107.169,"body":"compete at the same level as a native"},{"startTime":107.169,"endTime":109.089,"body":"born va. I see that as an advantage."},{"startTime":109.239,"endTime":113.079,"body":"So I'm very curious how this is starting"},{"startTime":109.239,"endTime":113.079,"body":"to change the outsourcing market."},{"startTime":113.079,"endTime":115.059,"body":"We've already seen ais that"},{"startTime":113.079,"endTime":115.059,"body":"will remove your accent."},{"startTime":115.714,"endTime":117.664,"body":"And do other things to make"},{"startTime":115.714,"endTime":117.664,"body":"you sound more American."},{"startTime":118.054,"endTime":120.484,"body":"What are some of the things"},{"startTime":118.054,"endTime":120.484,"body":"you're noticing and which"},{"startTime":120.484,"endTime":121.354,"body":"direction are things going?"},{"startTime":122.704,"endTime":126.334,"body":"I think you're gonna continue to see"},{"startTime":122.704,"endTime":126.334,"body":"that big shift in that direction."},{"startTime":126.334,"endTime":131.474,"body":"I recently, somebody reached out to"},{"startTime":126.334,"endTime":131.474,"body":"me too about outsourcing growing in"},{"startTime":131.474,"endTime":137.114,"body":"Africa and af African outsourcing"},{"startTime":131.474,"endTime":137.114,"body":"agents doing this type of work"},{"startTime":137.114,"endTime":141.224,"body":"because it's a lower cost structure"},{"startTime":137.114,"endTime":141.224,"body":"than in the Philippines or India."},{"startTime":141.734,"endTime":146.324,"body":"And they're talking about how they're"},{"startTime":141.734,"endTime":146.324,"body":"gonna use ai, agentic AI to continue."},{"startTime":146.579,"endTime":150.389,"body":"That same model where yeah, we're gonna"},{"startTime":146.579,"endTime":150.389,"body":"help get rid of your accent, we're"},{"startTime":150.389,"endTime":152.069,"body":"gonna help get through that processing."},{"startTime":152.789,"endTime":156.999,"body":"And if you remember, the basis of"},{"startTime":152.789,"endTime":156.999,"body":"outsourcing really is to get to"},{"startTime":156.999,"endTime":159.819,"body":"business process outsourcing, right?"},{"startTime":159.819,"endTime":164.349,"body":"So how do you get to the main"},{"startTime":159.819,"endTime":164.349,"body":"source of the process and then let"},{"startTime":164.349,"endTime":166.749,"body":"the a AI roll through that, right?"},{"startTime":166.899,"endTime":171.309,"body":"That's all the AI is doing, is just"},{"startTime":166.899,"endTime":171.309,"body":"going through process step by step."},{"startTime":171.819,"endTime":174.699,"body":"Where it gets curve balls"},{"startTime":171.819,"endTime":174.699,"body":"is the nuance, right?"},{"startTime":179.994,"endTime":181.554,"body":"Yeah, so that's what I want to talk about."},{"startTime":181.644,"endTime":185.734,"body":"What are those particular nuances"},{"startTime":181.644,"endTime":185.734,"body":"that are making that difference?"},{"startTime":185.734,"endTime":186.414,"body":"I, we've had these."},{"startTime":187.229,"endTime":188.669,"body":"Generations of outsourcing."},{"startTime":188.669,"endTime":191.429,"body":"Like first we outsourced to"},{"startTime":188.669,"endTime":191.429,"body":"Central and South America"},{"startTime":191.429,"endTime":192.689,"body":"because it was same time zone."},{"startTime":192.769,"endTime":195.619,"body":"And then we shifted to India"},{"startTime":192.769,"endTime":195.619,"body":"because it was even cheaper and"},{"startTime":196.039,"endTime":197.779,"body":"India has very strong English."},{"startTime":198.379,"endTime":200.899,"body":"And then we started shifting"},{"startTime":198.379,"endTime":200.899,"body":"towards Philippines or Eastern"},{"startTime":200.899,"endTime":202.099,"body":"Europe or South Africa."},{"startTime":202.369,"endTime":204.169,"body":"And now you're saying we're"},{"startTime":202.369,"endTime":204.169,"body":"shifting towards Africa."},{"startTime":204.199,"endTime":209.204,"body":"And what do you think is the"},{"startTime":204.199,"endTime":209.204,"body":"direction, like what's gonna happen?"},{"startTime":209.204,"endTime":212.564,"body":"We've seen what happens when like"},{"startTime":209.204,"endTime":212.564,"body":"factories get moved from China to India."},{"startTime":212.564,"endTime":214.604,"body":"There's like an increase and a decrease."},{"startTime":214.604,"endTime":216.854,"body":"Like what do you think is"},{"startTime":214.604,"endTime":216.854,"body":"gonna happen to the market?"},{"startTime":216.854,"endTime":219.704,"body":"And for a company that's thinking"},{"startTime":216.854,"endTime":219.704,"body":"of expanding operations, I've"},{"startTime":219.704,"endTime":224.864,"body":"definitely seen a lot of, you should"},{"startTime":219.704,"endTime":224.864,"body":"hire coders from Turkey or Romania."},{"startTime":224.864,"endTime":227.114,"body":"We've seen a lot of that,"},{"startTime":224.864,"endTime":227.114,"body":"like Eastern European coders."},{"startTime":227.114,"endTime":232.184,"body":"And I'm just wondering what the future is"},{"startTime":227.114,"endTime":232.184,"body":"at the larger company or enterprise level."},{"startTime":232.184,"endTime":234.584,"body":"Like I can understand VAs"},{"startTime":232.184,"endTime":234.584,"body":"jumping country to country."},{"startTime":235.094,"endTime":237.344,"body":"I kind of shift where I"},{"startTime":235.094,"endTime":237.344,"body":"hire from for a while."},{"startTime":237.344,"endTime":238.724,"body":"I only hire from South Africa now."},{"startTime":238.724,"endTime":240.914,"body":"I mostly hire from Serbia."},{"startTime":240.914,"endTime":243.254,"body":"It kind of changes, which"},{"startTime":240.914,"endTime":243.254,"body":"is the best country for me,"},{"startTime":243.284,"endTime":244.754,"body":"but I'm a smaller operation."},{"startTime":245.024,"endTime":245.294,"body":"Sure."},{"startTime":245.984,"endTime":250.544,"body":"Yeah, and I think that's where you're"},{"startTime":245.984,"endTime":250.544,"body":"seeing the adoption of a AI tools."},{"startTime":250.889,"endTime":255.149,"body":"The ones that are being successful are"},{"startTime":250.889,"endTime":255.149,"body":"the ones that are actually paying for the"},{"startTime":255.149,"endTime":261.149,"body":"processes to be broken down completely and"},{"startTime":255.149,"endTime":261.149,"body":"starting the enterprise with small wins."},{"startTime":261.479,"endTime":265.739,"body":"Where you're seeing it fail is people"},{"startTime":261.479,"endTime":265.739,"body":"doing in-house adoption across the"},{"startTime":265.739,"endTime":267.899,"body":"board, and they didn't do the work."},{"startTime":268.599,"endTime":273.369,"body":"This goes back to the original parts"},{"startTime":268.599,"endTime":273.369,"body":"of outsourcing, is you hire an expert,"},{"startTime":273.729,"endTime":277.989,"body":"you have somebody go through all the"},{"startTime":273.729,"endTime":277.989,"body":"deep dives, all the process mapping,"},{"startTime":278.439,"endTime":282.549,"body":"and then being able to flush out where"},{"startTime":278.439,"endTime":282.549,"body":"those nuances come up, where you'll"},{"startTime":282.549,"endTime":285.039,"body":"have some challenges or errors, right?"},{"startTime":285.439,"endTime":288.739,"body":"We look back at when we did"},{"startTime":285.439,"endTime":288.739,"body":"software transitions, right?"},{"startTime":289.069,"endTime":294.139,"body":"Somebody didn't do all the mapping, and"},{"startTime":289.069,"endTime":294.139,"body":"then you find out when you go live, oh,"},{"startTime":294.139,"endTime":295.789,"body":"people aren't gonna get paid on Friday."},{"startTime":296.194,"endTime":299.914,"body":"Nobody did that process mapping to"},{"startTime":296.194,"endTime":299.914,"body":"go all the way through the system."},{"startTime":299.914,"endTime":301.264,"body":"It just got stuck somewhere."},{"startTime":301.984,"endTime":306.844,"body":"So I think where people can really"},{"startTime":301.984,"endTime":306.844,"body":"be successful is when they start off"},{"startTime":306.844,"endTime":311.434,"body":"the process the right way and they"},{"startTime":306.844,"endTime":311.434,"body":"focus on the low hanging fruit first."},{"startTime":311.824,"endTime":312.544,"body":"Get some successes."},{"startTime":313.559,"endTime":318.029,"body":"Work on some of the processes that"},{"startTime":313.559,"endTime":318.029,"body":"you can easily manipulate and get them"},{"startTime":318.029,"endTime":324.069,"body":"to a positive outcome, and then build"},{"startTime":318.029,"endTime":324.069,"body":"off of that once you get past those"},{"startTime":324.069,"endTime":325.194,"body":"so you can get to the harder stuff."},{"startTime":328.824,"endTime":332.339,"body":"And one of the things that I've seen"},{"startTime":328.824,"endTime":332.339,"body":"a lot in my AI projects is that when"},{"startTime":332.339,"endTime":336.269,"body":"someone comes to me and they don't"},{"startTime":332.339,"endTime":336.269,"body":"have a process clearly defined and"},{"startTime":336.269,"endTime":338.859,"body":"then they wanna AI it very difficult."},{"startTime":338.859,"endTime":341.859,"body":"Especially when they go,"},{"startTime":338.859,"endTime":341.859,"body":"I'll know when I see it."},{"startTime":341.859,"endTime":343.359,"body":"If it's working, I'll be able to tell you."},{"startTime":343.359,"endTime":344.769,"body":"I'm like that means it's"},{"startTime":343.359,"endTime":344.769,"body":"gonna take you years."},{"startTime":344.799,"endTime":345.729,"body":"'cause I have to keep guessing."},{"startTime":346.159,"endTime":349.129,"body":"And this is the most common thing"},{"startTime":346.159,"endTime":349.129,"body":"I've seen people do with a new"},{"startTime":349.129,"endTime":351.139,"body":"hire, especially a newer business."},{"startTime":351.139,"endTime":351.469,"body":"They'll see."},{"startTime":351.519,"endTime":354.699,"body":"Give a person a goal, but it's"},{"startTime":351.519,"endTime":354.699,"body":"vague take care of my social media."},{"startTime":355.389,"endTime":358.709,"body":"But that's such a broad definition, and"},{"startTime":355.389,"endTime":358.709,"body":"it's how many posts do you expect a week?"},{"startTime":358.709,"endTime":360.239,"body":"How, what's the measurement of success?"},{"startTime":360.239,"endTime":361.529,"body":"What's the measurement of failure?"},{"startTime":361.889,"endTime":363.809,"body":"How many posts should I do"},{"startTime":361.889,"endTime":363.809,"body":"on which different platforms?"},{"startTime":363.809,"endTime":364.799,"body":"What's your process?"},{"startTime":364.799,"endTime":366.149,"body":"And so I've seen a lot of."},{"startTime":367.034,"endTime":368.474,"body":"Like whenever I work with a"},{"startTime":367.034,"endTime":368.474,"body":"company, sometimes they'll"},{"startTime":368.474,"endTime":370.034,"body":"have a really detailed process."},{"startTime":370.034,"endTime":371.054,"body":"They go, we know this is complicated."},{"startTime":371.054,"endTime":371.684,"body":"I go, no, you haven't."},{"startTime":372.014,"endTime":372.734,"body":"You have it recorded."},{"startTime":372.734,"endTime":373.304,"body":"That's easy."},{"startTime":373.304,"endTime":377.504,"body":"If you know what it is, and you can"},{"startTime":373.304,"endTime":377.504,"body":"show me an example of good and bad"},{"startTime":377.504,"endTime":378.914,"body":"input and output, then I can build that."},{"startTime":378.914,"endTime":383.354,"body":"It has the pieces, but I, we sometimes"},{"startTime":378.914,"endTime":383.354,"body":"assume that because we're hiring"},{"startTime":383.534,"endTime":385.664,"body":"and it goes back and forth, we go,"},{"startTime":383.534,"endTime":385.664,"body":"we're hiring an ai, so it's smart."},{"startTime":385.664,"endTime":387.464,"body":"I'll figure out, or we're hiring"},{"startTime":385.664,"endTime":387.464,"body":"a human or smart tools will"},{"startTime":387.464,"endTime":390.854,"body":"figure out, but it's really hard"},{"startTime":387.464,"endTime":390.854,"body":"to work a job if you don't know."},{"startTime":391.929,"endTime":393.099,"body":"The measurement of success."},{"startTime":393.099,"endTime":395.859,"body":"That means you don't even know if you're"},{"startTime":393.099,"endTime":395.859,"body":"doing a bad job until someone tells you."},{"startTime":395.914,"endTime":397.414,"body":"And it's a surprise for both of you."},{"startTime":397.804,"endTime":400.714,"body":"And I see this very common"},{"startTime":397.804,"endTime":400.714,"body":"with people's first VA hire."},{"startTime":400.714,"endTime":401.254,"body":"It's like almo."},{"startTime":401.254,"endTime":404.644,"body":"That's why everyone almost universally"},{"startTime":401.254,"endTime":404.644,"body":"fires their first va. And it's"},{"startTime":404.644,"endTime":407.884,"body":"you didn't record your thing,"},{"startTime":404.644,"endTime":407.884,"body":"you didn't have a measurement of"},{"startTime":407.884,"endTime":409.504,"body":"what's the process to replicate?"},{"startTime":409.624,"endTime":412.024,"body":"Here's my measurement of success,"},{"startTime":409.624,"endTime":412.024,"body":"here's the things I'm looking at."},{"startTime":412.394,"endTime":415.424,"body":"It certainly happened to me with"},{"startTime":412.394,"endTime":415.424,"body":"always in social media where they like."},{"startTime":416.249,"endTime":418.409,"body":"I had one social media manager who"},{"startTime":416.249,"endTime":418.409,"body":"thought like the measurement was reach."},{"startTime":418.409,"endTime":419.729,"body":"I was like, no, the measurement is money."},{"startTime":420.269,"endTime":421.439,"body":"Like how many sales are we making?"},{"startTime":421.439,"endTime":422.249,"body":"That's how I pay you."},{"startTime":422.249,"endTime":423.449,"body":"I can't pay you in reach."},{"startTime":423.549,"endTime":427.119,"body":"It's not a real thing, but you get"},{"startTime":423.549,"endTime":427.119,"body":"caught up in these pseudo metrics."},{"startTime":427.119,"endTime":429.429,"body":"Jonathan, that what,"},{"startTime":427.119,"endTime":429.429,"body":"that's the point, right?"},{"startTime":429.639,"endTime":430.929,"body":"The pseudo metrics."},{"startTime":431.439,"endTime":432.579,"body":"So it's very interesting."},{"startTime":432.579,"endTime":435.909,"body":"Whenever we win a deal, one of"},{"startTime":432.579,"endTime":435.909,"body":"the things I, and I'm being an"},{"startTime":435.909,"endTime":440.139,"body":"operations person, I always wanna ask"},{"startTime":435.909,"endTime":440.139,"body":"the client, why did you choose us?"},{"startTime":440.649,"endTime":444.009,"body":"It gives you insight over what"},{"startTime":440.649,"endTime":444.009,"body":"really drove the decision."},{"startTime":444.339,"endTime":445.629,"body":"Was it cost savings?"},{"startTime":445.629,"endTime":446.979,"body":"Was it efficiency?"},{"startTime":447.339,"endTime":447.579,"body":"What?"},{"startTime":447.579,"endTime":449.319,"body":"What was it that was"},{"startTime":447.579,"endTime":449.319,"body":"going through their heads?"},{"startTime":449.949,"endTime":453.849,"body":"And then the second part of that"},{"startTime":449.949,"endTime":453.849,"body":"question is what metrics and KPIs"},{"startTime":453.849,"endTime":457.959,"body":"and dashboards today do you have to"},{"startTime":453.849,"endTime":457.959,"body":"determine if you're successful or not?"},{"startTime":458.439,"endTime":462.579,"body":"And that's either met with one of"},{"startTime":458.439,"endTime":462.579,"body":"two things, a very, like blank slate"},{"startTime":462.579,"endTime":464.919,"body":"of face because they don't have it."},{"startTime":465.849,"endTime":470.529,"body":"Or you have somebody that has like"},{"startTime":465.849,"endTime":470.529,"body":"KPIs and metrics through the roof."},{"startTime":471.049,"endTime":473.509,"body":"I've had clients that have"},{"startTime":471.049,"endTime":473.509,"body":"had over a hundred metrics."},{"startTime":473.959,"endTime":475.699,"body":"To me, that's just too much."},{"startTime":476.329,"endTime":477.739,"body":"So we try to dial it back."},{"startTime":477.739,"endTime":482.839,"body":"In my experience, there's usually eight to"},{"startTime":477.739,"endTime":482.839,"body":"12 metrics that really drive the success"},{"startTime":482.839,"endTime":487.669,"body":"of that particular group, and it's getting"},{"startTime":482.839,"endTime":487.669,"body":"the client to see what those eight to 12"},{"startTime":487.669,"endTime":489.979,"body":"are that are really driving that success."},{"startTime":490.459,"endTime":494.959,"body":"But again, how can you"},{"startTime":490.459,"endTime":494.959,"body":"scorecard an operation that"},{"startTime":495.079,"endTime":497.179,"body":"doesn't have any goals to hit?"},{"startTime":502.279,"endTime":506.429,"body":"Yeah, I think that i've seen"},{"startTime":502.279,"endTime":506.429,"body":"exactly those two directions where"},{"startTime":506.429,"endTime":508.799,"body":"you have so many metrics, it's"},{"startTime":506.429,"endTime":508.799,"body":"possible to keep up with them and."},{"startTime":510.869,"endTime":513.919,"body":"If it means that like you just get"},{"startTime":510.869,"endTime":513.919,"body":"lost in the sauce and but I've also"},{"startTime":513.919,"endTime":515.389,"body":"seen where we don't have enough."},{"startTime":515.389,"endTime":519.049,"body":"And I think that the big problem"},{"startTime":515.389,"endTime":519.049,"body":"is that we try to outsource when"},{"startTime":519.049,"endTime":520.309,"body":"we don't have a clear system."},{"startTime":521.089,"endTime":524.569,"body":"Another mistake I see people making"},{"startTime":521.089,"endTime":524.569,"body":"specifically with AI is they get,"},{"startTime":524.569,"endTime":528.289,"body":"Hey, we're gonna train this AI"},{"startTime":524.569,"endTime":528.289,"body":"and then it's gonna replace you."},{"startTime":528.919,"endTime":532.099,"body":"And I've seen this happen at large"},{"startTime":528.919,"endTime":532.099,"body":"companies and where they, where"},{"startTime":532.099,"endTime":534.759,"body":"you're training your replacement"},{"startTime":532.099,"endTime":534.759,"body":"and it's i'm gonna sabotage it."},{"startTime":534.804,"endTime":536.424,"body":"I'm gonna make sure it doesn't work Right."},{"startTime":536.739,"endTime":536.959,"body":"And."},{"startTime":537.894,"endTime":539.364,"body":"It's really the wrong language now."},{"startTime":539.364,"endTime":543.624,"body":"I think there's a lot of value in"},{"startTime":539.364,"endTime":543.624,"body":"outsourcing, but I see outsourcing get"},{"startTime":543.624,"endTime":545.544,"body":"used by large companies in the worst ways."},{"startTime":545.544,"endTime":547.884,"body":"It's very efficient for smaller"},{"startTime":545.544,"endTime":547.884,"body":"companies who don't have the agility."},{"startTime":547.884,"endTime":551.274,"body":"But if you're like Fortune 500"},{"startTime":547.884,"endTime":551.274,"body":"company, like what are you doing?"},{"startTime":551.784,"endTime":553.164,"body":"Like why are you cutting these corners?"},{"startTime":553.164,"endTime":556.434,"body":"And one of the things that I do know, and"},{"startTime":553.164,"endTime":556.434,"body":"this one I worked at a Fortune 50 company."},{"startTime":556.434,"endTime":558.054,"body":"They said, the reason"},{"startTime":556.434,"endTime":558.054,"body":"we outsource to India."},{"startTime":558.904,"endTime":562.534,"body":"Is that when people call tech support,"},{"startTime":558.904,"endTime":562.534,"body":"10% of people will hang up when they"},{"startTime":562.534,"endTime":564.634,"body":"hear an Indian accent and then we"},{"startTime":562.534,"endTime":564.634,"body":"don't have to fix their problem."},{"startTime":564.724,"endTime":565.414,"body":"It's what?"},{"startTime":565.894,"endTime":566.104,"body":"Yeah."},{"startTime":566.404,"endTime":567.904,"body":"Cool Perspective, right?"},{"startTime":567.904,"endTime":571.234,"body":"That's so sometimes like it is malice."},{"startTime":571.324,"endTime":575.634,"body":"So I'm wondering like what is the"},{"startTime":571.324,"endTime":575.634,"body":"right way to apply these tools?"},{"startTime":575.634,"endTime":576.594,"body":"There's certainly an advantage."},{"startTime":576.594,"endTime":578.694,"body":"I think it's great to get"},{"startTime":576.594,"endTime":578.694,"body":"people to other countries jobs."},{"startTime":578.694,"endTime":582.114,"body":"I live in another country, so I'm in"},{"startTime":578.694,"endTime":582.114,"body":"favor of all of that, but I'm wondering"},{"startTime":582.164,"endTime":585.374,"body":"now that we're seeing this competition"},{"startTime":582.164,"endTime":585.374,"body":"between AI and outsourcers, and it's is"},{"startTime":585.374,"endTime":588.974,"body":"it really a competition or is it these,"},{"startTime":585.374,"endTime":588.974,"body":"I feel like outsourcers people in other"},{"startTime":588.974,"endTime":593.324,"body":"countries have the most incentive to"},{"startTime":588.974,"endTime":593.324,"body":"become AI masters the fastest, right?"},{"startTime":593.864,"endTime":594.104,"body":"Yeah."},{"startTime":594.104,"endTime":599.259,"body":"I think that's what you're gonna see is"},{"startTime":594.104,"endTime":599.259,"body":"the outsources will become the agentic ai."},{"startTime":599.559,"endTime":604.519,"body":"They'll build the tools and build the"},{"startTime":599.559,"endTime":604.519,"body":"models for these folks to be able to plug"},{"startTime":604.519,"endTime":607.729,"body":"in and use for their organizations and."},{"startTime":608.149,"endTime":609.799,"body":"We've seen this before, right?"},{"startTime":609.809,"endTime":611.819,"body":"We've had these labor spikes before."},{"startTime":611.819,"endTime":613.589,"body":"We've had software changes."},{"startTime":614.009,"endTime":615.809,"body":"It's, this isn't new, right?"},{"startTime":616.199,"endTime":619.169,"body":"Who's gonna get left behind is the"},{"startTime":616.199,"endTime":619.169,"body":"people that put their heads in the"},{"startTime":619.169,"endTime":621.539,"body":"sand and pretend like AI doesn't exist."},{"startTime":622.229,"endTime":626.159,"body":"Companies are focused on"},{"startTime":622.229,"endTime":626.159,"body":"delivering shareholder value."},{"startTime":626.519,"endTime":628.559,"body":"What's your, one of your biggest costs?"},{"startTime":628.559,"endTime":629.609,"body":"It's labor."},{"startTime":629.969,"endTime":635.129,"body":"So that's why I'm always a big believer"},{"startTime":629.969,"endTime":635.129,"body":"too, in onboarding people the right way."},{"startTime":635.784,"endTime":637.464,"body":"That's again, another process."},{"startTime":637.464,"endTime":639.774,"body":"Where do most people"},{"startTime":637.464,"endTime":639.774,"body":"leave the organization?"},{"startTime":640.164,"endTime":641.874,"body":"Usually two to four weeks in."},{"startTime":642.174,"endTime":646.404,"body":"If it's a bad onboarding process and"},{"startTime":642.174,"endTime":646.404,"body":"you have a bad experience, you leave."},{"startTime":647.094,"endTime":649.494,"body":"And it's the same thing with ai, right?"},{"startTime":649.494,"endTime":654.564,"body":"If you try to onboard a new AI or agent"},{"startTime":649.494,"endTime":654.564,"body":"AI and you have all kinds of issues with"},{"startTime":654.564,"endTime":657.839,"body":"it, within the first couple of weeks,"},{"startTime":654.564,"endTime":657.839,"body":"what's you gonna do, you're gonna bail."},{"startTime":658.854,"endTime":662.004,"body":"One time, Jonathan, I showed up at a"},{"startTime":658.854,"endTime":662.004,"body":"product meeting and that's not normal."},{"startTime":662.004,"endTime":664.524,"body":"Operations guys usually don't"},{"startTime":662.004,"endTime":664.524,"body":"go to product meetings, right?"},{"startTime":665.214,"endTime":666.534,"body":"And I was new at this company."},{"startTime":667.479,"endTime":671.499,"body":"And I was listening to this guy talk"},{"startTime":667.479,"endTime":671.499,"body":"about their flagship product was"},{"startTime":671.499,"endTime":675.279,"body":"going through a major overhaul and"},{"startTime":671.499,"endTime":675.279,"body":"change, and he was talking about"},{"startTime":675.279,"endTime":677.319,"body":"flipping the switch the coming weekend."},{"startTime":678.309,"endTime":680.589,"body":"And he said, does anybody"},{"startTime":678.309,"endTime":680.589,"body":"have any questions?"},{"startTime":680.709,"endTime":683.289,"body":"And I looked around the room"},{"startTime":680.709,"endTime":683.289,"body":"and nobody was said anything."},{"startTime":683.289,"endTime":684.799,"body":"So I said, Hey, I'm the new guy."},{"startTime":685.369,"endTime":685.699,"body":"I know."},{"startTime":685.699,"endTime":690.019,"body":"I probably don't know, but Who did"},{"startTime":685.699,"endTime":690.019,"body":"you test this workflow through?"},{"startTime":690.019,"endTime":693.499,"body":"On the client side, crickets."},{"startTime":694.519,"endTime":698.479,"body":"Then he went to explain Agile to"},{"startTime":694.519,"endTime":698.479,"body":"me and I said, I know what Agile"},{"startTime":698.479,"endTime":704.719,"body":"is, but you do not test a software"},{"startTime":698.479,"endTime":704.719,"body":"product upgrade without any kind"},{"startTime":704.719,"endTime":708.619,"body":"of client involvement or workflow,"},{"startTime":704.719,"endTime":708.619,"body":"especially in the legal vertical."},{"startTime":709.129,"endTime":711.319,"body":"You wanna talk about"},{"startTime":709.129,"endTime":711.319,"body":"screwing up a workflow."},{"startTime":712.639,"endTime":715.619,"body":"He ignored me and they flipped"},{"startTime":712.639,"endTime":715.619,"body":"the switch that weekend."},{"startTime":715.809,"endTime":716.829,"body":"You can guess who's."},{"startTime":717.204,"endTime":722.364,"body":"Call center team was getting blown"},{"startTime":717.204,"endTime":722.364,"body":"up 9,000 ways to Sunday, and we had"},{"startTime":722.364,"endTime":726.624,"body":"top 10 clients threatening to cut"},{"startTime":722.364,"endTime":726.624,"body":"the cord because of that switch."},{"startTime":727.224,"endTime":731.784,"body":"So thankfully we flipped back the"},{"startTime":727.224,"endTime":731.784,"body":"switch, we went back the other way,"},{"startTime":732.084,"endTime":734.824,"body":"and then we went through client"},{"startTime":732.084,"endTime":734.824,"body":"workflow to make sure that it didn't"},{"startTime":734.824,"endTime":739.174,"body":"impact it, and the way that you know,"},{"startTime":734.824,"endTime":739.174,"body":"would be detrimental to a client."},{"startTime":740.854,"endTime":745.924,"body":"As soon as you said weekend, I was like, I"},{"startTime":740.854,"endTime":745.924,"body":"don't know why that's everyone's favorite"},{"startTime":745.924,"endTime":749.424,"body":"time to flip the switch is when people"},{"startTime":745.924,"endTime":749.424,"body":"are the maddest, there's nothing worse."},{"startTime":749.604,"endTime":752.214,"body":"They make a change and then tech"},{"startTime":749.604,"endTime":752.214,"body":"support's not there on the weekend"},{"startTime":752.214,"endTime":753.324,"body":"or they only work office hours."},{"startTime":753.324,"endTime":754.134,"body":"I hate all of that."},{"startTime":755.064,"endTime":757.644,"body":"Like that's one of the things I"},{"startTime":755.064,"endTime":757.644,"body":"do think the best of it to me out."},{"startTime":757.674,"endTime":760.164,"body":"The best thing about outsourcing is"},{"startTime":757.674,"endTime":760.164,"body":"you could have 24 7 tech support,"},{"startTime":760.164,"endTime":761.844,"body":"like the 24 7 support link."},{"startTime":761.844,"endTime":763.554,"body":"That's the first like super useful thing."},{"startTime":763.554,"endTime":767.594,"body":"But yeah, I have seen that"},{"startTime":763.554,"endTime":767.594,"body":"and there's, i'm guilty of it"},{"startTime":767.594,"endTime":768.404,"body":"too when I'm building stuff."},{"startTime":768.404,"endTime":773.864,"body":"Sometimes like we destroy the good"},{"startTime":768.404,"endTime":773.864,"body":"in pursuit of the perfect, and we,"},{"startTime":774.674,"endTime":777.614,"body":"I do try to explain this a lot when"},{"startTime":774.674,"endTime":777.614,"body":"I was just talking to a client today"},{"startTime":777.614,"endTime":781.034,"body":"who's working on his new book and I"},{"startTime":777.614,"endTime":781.034,"body":"said, listen, books are democracy."},{"startTime":781.034,"endTime":782.294,"body":"The reader gets to vote."},{"startTime":782.924,"endTime":784.544,"body":"And you always have to remember that."},{"startTime":784.544,"endTime":787.904,"body":"Like you can put everything that"},{"startTime":784.544,"endTime":787.904,"body":"you think should be a success and"},{"startTime":787.904,"endTime":788.924,"body":"sometimes it just doesn't work."},{"startTime":788.924,"endTime":791.504,"body":"There's certain, we've all"},{"startTime":788.924,"endTime":791.504,"body":"seen movies that are amazing."},{"startTime":792.299,"endTime":795.719,"body":"That everyone else hated or flopped,"},{"startTime":792.299,"endTime":795.719,"body":"and you just, you don't know why."},{"startTime":796.019,"endTime":796.919,"body":"It just happens."},{"startTime":796.919,"endTime":801.089,"body":"It's not, there's just something about"},{"startTime":796.919,"endTime":801.089,"body":"it that people don't like that much and."},{"startTime":802.574,"endTime":805.634,"body":"I've seen my favorite book"},{"startTime":802.574,"endTime":805.634,"body":"that I wrote to me, six months."},{"startTime":805.634,"endTime":806.864,"body":"It's the hardest I've"},{"startTime":805.634,"endTime":806.864,"body":"ever worked on a book."},{"startTime":806.864,"endTime":808.364,"body":"My audience hates it."},{"startTime":808.964,"endTime":811.544,"body":"The 50 books I publish on my own"},{"startTime":808.964,"endTime":811.544,"body":"name, it's the least popular."},{"startTime":811.904,"endTime":815.564,"body":"And then one I wrote in eight hours"},{"startTime":811.904,"endTime":815.564,"body":"in a single day, one of my top five."},{"startTime":815.684,"endTime":818.204,"body":"So you just cannot predict."},{"startTime":818.204,"endTime":820.564,"body":"And I try to explain that just"},{"startTime":818.204,"endTime":820.564,"body":"and that's a really important"},{"startTime":820.564,"endTime":824.254,"body":"thing I think that we assume."},{"startTime":824.764,"endTime":826.534,"body":"That AI is like this magic solution."},{"startTime":826.534,"endTime":829.194,"body":"Like I was talking to someone the"},{"startTime":826.534,"endTime":829.194,"body":"other day and they were like, the best"},{"startTime":829.194,"endTime":830.814,"body":"way to learn AI is tribal learning."},{"startTime":830.814,"endTime":832.644,"body":"And I was like, I don't"},{"startTime":830.814,"endTime":832.644,"body":"think that's a word."},{"startTime":833.664,"endTime":836.344,"body":"And he is yeah, you just like"},{"startTime":833.664,"endTime":836.344,"body":"talk to other people and figure"},{"startTime":836.344,"endTime":837.454,"body":"it out by talking to your friends."},{"startTime":837.454,"endTime":840.904,"body":"I was like, oh, so you don't have"},{"startTime":837.454,"endTime":840.904,"body":"to pay for top down training."},{"startTime":840.904,"endTime":842.434,"body":"And it's figure it out in your own time."},{"startTime":842.614,"endTime":844.744,"body":"And it's that's an insane process."},{"startTime":844.744,"endTime":846.484,"body":"Like some of the things I see with ai."},{"startTime":847.149,"endTime":851.709,"body":"One of the weirdest things about AI is"},{"startTime":847.149,"endTime":851.709,"body":"that you don't version your updates."},{"startTime":852.099,"endTime":856.719,"body":"So there's a version called ChatGPT"},{"startTime":852.099,"endTime":856.719,"body":"4o that has probably gone through 500."},{"startTime":857.464,"endTime":862.054,"body":"Updates that are not published like"},{"startTime":857.464,"endTime":862.054,"body":"normally you see 0.4, 0.1, 0.2, 0.3,"},{"startTime":862.354,"endTime":865.204,"body":"and they just don't do that, which"},{"startTime":862.354,"endTime":865.204,"body":"means things break all the time."},{"startTime":865.234,"endTime":867.154,"body":"Things reliant on that technology."},{"startTime":867.154,"endTime":870.124,"body":"I don't know where this, which I'm sure is"},{"startTime":867.154,"endTime":870.124,"body":"exactly what you're talking about, right?"},{"startTime":870.124,"endTime":872.584,"body":"Where they push updates and"},{"startTime":870.124,"endTime":872.584,"body":"don't tell anyone I've had a"},{"startTime":872.584,"endTime":875.344,"body":"prompt work and then not work."},{"startTime":875.524,"endTime":880.654,"body":"One second later when I was working on"},{"startTime":875.524,"endTime":880.654,"body":"a project and I was generating pictures."},{"startTime":881.659,"endTime":882.769,"body":"For different AI agents."},{"startTime":882.769,"endTime":885.739,"body":"I was building in ChatGPT this two"},{"startTime":882.769,"endTime":885.739,"body":"years ago, and I said, make a picture"},{"startTime":885.739,"endTime":886.969,"body":"of whatever you think you look like."},{"startTime":886.969,"endTime":889.399,"body":"So I would have a different picture"},{"startTime":886.969,"endTime":889.399,"body":"for each agent helps me separate them."},{"startTime":889.729,"endTime":890.779,"body":"And then it builds 10."},{"startTime":890.779,"endTime":892.789,"body":"And then he goes, I'm not allowed"},{"startTime":890.779,"endTime":892.789,"body":"to do pictures of real people."},{"startTime":892.789,"endTime":894.439,"body":"And I said, I'm sorry, what"},{"startTime":892.789,"endTime":894.439,"body":"did you just say to me?"},{"startTime":895.099,"endTime":896.239,"body":"Did you just go sentient?"},{"startTime":896.719,"endTime":898.729,"body":"That's the, I was like,"},{"startTime":896.719,"endTime":898.729,"body":"wait, it just happened."},{"startTime":898.729,"endTime":899.319,"body":"And then it was like."},{"startTime":899.734,"endTime":904.144,"body":"But I can tell from the prompt, oh, they"},{"startTime":899.734,"endTime":904.144,"body":"just changed the rules because a prompt"},{"startTime":904.144,"endTime":907.624,"body":"at work went from working, not working"},{"startTime":904.144,"endTime":907.624,"body":"in the middle of a work afternoon for me."},{"startTime":907.624,"endTime":910.324,"body":"And that's one of the problems with ai."},{"startTime":910.324,"endTime":912.964,"body":"And the other thing is that it's"},{"startTime":910.324,"endTime":912.964,"body":"such a bad customer experience."},{"startTime":912.964,"endTime":915.004,"body":"They're like, here's a"},{"startTime":912.964,"endTime":915.004,"body":"blank page, figure it out."},{"startTime":915.004,"endTime":915.014,"body":"That's."},{"startTime":915.729,"endTime":919.209,"body":"The onboarding or the training"},{"startTime":915.729,"endTime":919.209,"body":"with AI tools is the worst I've"},{"startTime":919.209,"endTime":920.739,"body":"ever seen of any software tool."},{"startTime":921.189,"endTime":923.739,"body":"The first time I used chat GPT,"},{"startTime":921.189,"endTime":923.739,"body":"it's a blank page and I was"},{"startTime":923.739,"endTime":924.849,"body":"like, where's the instructions?"},{"startTime":925.509,"endTime":927.189,"body":"And they're like, you don't need them."},{"startTime":927.309,"endTime":928.359,"body":"I was like, I definitely do."},{"startTime":928.669,"endTime":929.149,"body":"Please."},{"startTime":929.449,"endTime":932.629,"body":"So we're starting to see that bleed into"},{"startTime":929.449,"endTime":932.629,"body":"other parts of the AI culture, which"},{"startTime":932.629,"endTime":937.799,"body":"is that we try to automate processes,"},{"startTime":932.629,"endTime":937.799,"body":"we have it refined, we try to train"},{"startTime":937.799,"endTime":941.189,"body":"people without training them, and"},{"startTime":937.799,"endTime":941.189,"body":"we pick tools without really logic."},{"startTime":941.189,"endTime":945.269,"body":"I've worked on projects where people buy a"},{"startTime":941.189,"endTime":945.269,"body":"tool and I go, why did you buy this tool?"},{"startTime":945.269,"endTime":946.529,"body":"And they're like, not really sure."},{"startTime":947.704,"endTime":948.784,"body":"And I'm like, what did it cost?"},{"startTime":948.784,"endTime":950.254,"body":"And then the number's insanely high."},{"startTime":950.644,"endTime":950.944,"body":"Yeah."},{"startTime":951.004,"endTime":956.314,"body":"And we've seen some studies come out"},{"startTime":951.004,"endTime":956.314,"body":"recently that say 95% of companies are"},{"startTime":956.314,"endTime":958.444,"body":"not seeing an ROI on their AI investment."},{"startTime":959.044,"endTime":963.454,"body":"And my belief is that those are the"},{"startTime":959.044,"endTime":963.454,"body":"companies that did not do a pilot program"},{"startTime":963.904,"endTime":965.584,"body":"or that kind of skipped over the training."},{"startTime":965.584,"endTime":969.264,"body":"The thing I do boutique solutions as I"},{"startTime":965.584,"endTime":969.264,"body":"work with smaller companies, like 5,200"},{"startTime":969.264,"endTime":971.784,"body":"employees and I, my goal is always to."},{"startTime":972.324,"endTime":973.794,"body":"Change them as little as possible."},{"startTime":973.794,"endTime":974.934,"body":"I go, what tools using?"},{"startTime":974.934,"endTime":975.744,"body":"What's your workflow?"},{"startTime":975.744,"endTime":980.064,"body":"Because getting people"},{"startTime":975.744,"endTime":980.064,"body":"to change is hard, right?"},{"startTime":980.284,"endTime":982.954,"body":"Try to get someone to change the"},{"startTime":980.284,"endTime":982.954,"body":"toothpaste brand, but now you're trying to"},{"startTime":982.954,"endTime":987.544,"body":"say, we're gonna change the tool using the"},{"startTime":982.954,"endTime":987.544,"body":"workflow, all these parts of the process."},{"startTime":987.544,"endTime":991.804,"body":"And it's very hard to generate"},{"startTime":987.544,"endTime":991.804,"body":"consistent behavioral change."},{"startTime":991.804,"endTime":994.954,"body":"And I think that's something that"},{"startTime":991.804,"endTime":994.954,"body":"we're missing right now when we're"},{"startTime":994.954,"endTime":997.744,"body":"implementing ai, especially across"},{"startTime":994.954,"endTime":997.744,"body":"large systems or large teams, in"},{"startTime":997.744,"endTime":999.994,"body":"that there's always gonna be a dip."},{"startTime":1000.609,"endTime":1004.689,"body":"Whenever you implement a new tool, and"},{"startTime":1000.609,"endTime":1004.689,"body":"I always say first figure out how long"},{"startTime":1004.689,"endTime":1007.899,"body":"will it, like how long will it take to"},{"startTime":1004.689,"endTime":1007.899,"body":"adopt and retrain your team and get them"},{"startTime":1007.899,"endTime":1011.099,"body":"using this new system and get over that"},{"startTime":1007.899,"endTime":1011.099,"body":"hurdle where I'm not using it the old way"},{"startTime":1011.099,"endTime":1013.289,"body":"works and I'm, I do that all the time."},{"startTime":1013.289,"endTime":1014.339,"body":"I'm solely in the old way."},{"startTime":1014.389,"endTime":1014.899,"body":"And then."},{"startTime":1015.919,"endTime":1017.899,"body":"Actually get to the"},{"startTime":1015.919,"endTime":1017.899,"body":"profitability, is it worth it?"},{"startTime":1017.899,"endTime":1020.779,"body":"And if it's gonna take eight"},{"startTime":1017.899,"endTime":1020.779,"body":"months and it's a 1% boost in"},{"startTime":1020.779,"endTime":1022.159,"body":"revenue, maybe it's not worth it."},{"startTime":1022.364,"endTime":1025.814,"body":"And we are, AI consultants hate when"},{"startTime":1022.364,"endTime":1025.814,"body":"I say that, but I'm like, we have to"},{"startTime":1025.814,"endTime":1030.184,"body":"be strategic with what moves we make"},{"startTime":1025.814,"endTime":1030.184,"body":"'cause you also have to factor in the,"},{"startTime":1030.554,"endTime":1033.164,"body":"emotion of the team or the positivity,"},{"startTime":1030.554,"endTime":1033.164,"body":"I forget the right word, I'm trying"},{"startTime":1033.164,"endTime":1034.424,"body":"to think of which is like morale."},{"startTime":1034.424,"endTime":1034.844,"body":"That's it."},{"startTime":1035.114,"endTime":1035.234,"body":"Yeah."},{"startTime":1035.234,"endTime":1038.594,"body":"'cause if you input these projects,"},{"startTime":1035.234,"endTime":1038.594,"body":"especially with language, like we're"},{"startTime":1038.594,"endTime":1042.014,"body":"gonna outsource you, or everyone's getting"},{"startTime":1038.594,"endTime":1042.014,"body":"replaced with ai, now you've killed morale"},{"startTime":1042.554,"endTime":1043.994,"body":"and you're implementing these projects."},{"startTime":1043.994,"endTime":1045.584,"body":"Like of course the projects are failing."},{"startTime":1045.584,"endTime":1047.804,"body":"Everyone thinks it's their enemy."},{"startTime":1048.104,"endTime":1050.654,"body":"Like I go back to that episode"},{"startTime":1048.104,"endTime":1050.654,"body":"of the Office where they."},{"startTime":1050.919,"endTime":1053.124,"body":"Tell 'em to put in oh, you have"},{"startTime":1050.919,"endTime":1053.124,"body":"to make, look like all your"},{"startTime":1053.124,"endTime":1054.384,"body":"sales went through the website."},{"startTime":1054.684,"endTime":1055.524,"body":"And they, what do they do?"},{"startTime":1055.524,"endTime":1058.704,"body":"They sabotage the website to"},{"startTime":1055.524,"endTime":1058.704,"body":"save their own jobs, right?"},{"startTime":1058.734,"endTime":1061.014,"body":"No one learned from that"},{"startTime":1058.734,"endTime":1061.014,"body":"episode 20 years ago."},{"startTime":1061.014,"endTime":1063.344,"body":"It's I would, everyone"},{"startTime":1061.014,"endTime":1063.344,"body":"would do the same thing."},{"startTime":1063.704,"endTime":1065.474,"body":"If this project succeeds, you're fired."},{"startTime":1065.474,"endTime":1065.954,"body":"It's a good thing."},{"startTime":1065.954,"endTime":1067.094,"body":"This project's not gonna succeed."},{"startTime":1067.094,"endTime":1067.424,"body":"I already know."},{"startTime":1067.424,"endTime":1068.024,"body":"How's it gonna end?"},{"startTime":1068.454,"endTime":1071.934,"body":"And you know this too, Jonathan, that"},{"startTime":1068.454,"endTime":1071.934,"body":"when you go through the executives or"},{"startTime":1071.934,"endTime":1073.284,"body":"you go through the purchasing group."},{"startTime":1073.899,"endTime":1077.829,"body":"They think they know what the"},{"startTime":1073.899,"endTime":1077.829,"body":"process is or what they're doing,"},{"startTime":1077.829,"endTime":1080.829,"body":"and they haven't really talked"},{"startTime":1077.829,"endTime":1080.829,"body":"to the people that do the work."},{"startTime":1081.459,"endTime":1085.479,"body":"So that part of the, if you miss"},{"startTime":1081.459,"endTime":1085.479,"body":"that part of the analysis and you're"},{"startTime":1085.479,"endTime":1088.799,"body":"trying to do that work now you're"},{"startTime":1085.479,"endTime":1088.799,"body":"already starting behind the eight ball."},{"startTime":1089.129,"endTime":1092.429,"body":"The people that really know the job of the"},{"startTime":1089.129,"endTime":1092.429,"body":"people that do the work, and if you don't"},{"startTime":1092.639,"endTime":1097.679,"body":"gain their trust or help the morale from"},{"startTime":1092.639,"endTime":1097.679,"body":"the beginning, it's gonna fail miserably."},{"startTime":1098.039,"endTime":1101.489,"body":"And what you typically find is"},{"startTime":1098.039,"endTime":1101.489,"body":"when you start to uncover these"},{"startTime":1101.489,"endTime":1103.109,"body":"things and start pulling them up."},{"startTime":1103.714,"endTime":1106.114,"body":"The executive team and the other,"},{"startTime":1103.714,"endTime":1106.114,"body":"oh, I didn't know we did that."},{"startTime":1106.504,"endTime":1107.644,"body":"I didn't know that was happening."},{"startTime":1108.004,"endTime":1108.934,"body":"When did that change?"},{"startTime":1109.054,"endTime":1113.164,"body":"All those conversations haven't been"},{"startTime":1109.054,"endTime":1113.164,"body":"had, and then you're trying to slap"},{"startTime":1113.164,"endTime":1117.034,"body":"this AI process on top of it that"},{"startTime":1113.164,"endTime":1117.034,"body":"just convolutes the whole thing."},{"startTime":1120.214,"endTime":1122.734,"body":"So I always full of metaphors."},{"startTime":1122.914,"endTime":1128.144,"body":"Ai, I always think about Dr. House,"},{"startTime":1122.914,"endTime":1128.144,"body":"which is, it was in America Comm"},{"startTime":1128.144,"endTime":1131.324,"body":"Housing and the Comm Dr. House,"},{"startTime":1128.144,"endTime":1131.324,"body":"which is that everyone lies."},{"startTime":1132.014,"endTime":1136.094,"body":"You have to figure out what the truth"},{"startTime":1132.014,"endTime":1136.094,"body":"is before you build the process."},{"startTime":1136.094,"endTime":1139.814,"body":"And I always have to, people"},{"startTime":1136.094,"endTime":1139.814,"body":"will always tell me what they"},{"startTime":1139.814,"endTime":1141.494,"body":"want, but it's never the truth."},{"startTime":1141.494,"endTime":1143.984,"body":"Like great example of this"},{"startTime":1141.494,"endTime":1143.984,"body":"is we want more leads."},{"startTime":1143.984,"endTime":1145.904,"body":"I'm like, okay, let's say if"},{"startTime":1143.984,"endTime":1145.904,"body":"your phone reads a thousand times"},{"startTime":1145.904,"endTime":1147.044,"body":"a day, no one buys anything."},{"startTime":1147.464,"endTime":1148.424,"body":"Am I getting a bonus?"},{"startTime":1148.944,"endTime":1149.304,"body":"No."},{"startTime":1149.364,"endTime":1151.404,"body":"Oh, so what do you actually"},{"startTime":1149.364,"endTime":1151.404,"body":"want More customers?"},{"startTime":1151.404,"endTime":1152.484,"body":"And it's so what they really mean is."},{"startTime":1153.174,"endTime":1154.134,"body":"Qualified leads."},{"startTime":1154.134,"endTime":1157.254,"body":"And qualified leads just means leads who"},{"startTime":1154.134,"endTime":1157.254,"body":"turn into customers at a certain rate."},{"startTime":1157.734,"endTime":1161.334,"body":"And it's very important to"},{"startTime":1157.734,"endTime":1161.334,"body":"understand what the real goal is"},{"startTime":1161.994,"endTime":1163.044,"body":"when you're building a process."},{"startTime":1163.044,"endTime":1167.124,"body":"And usually the goal of a process"},{"startTime":1163.044,"endTime":1167.124,"body":"is different for the manager, for"},{"startTime":1167.124,"endTime":1168.354,"body":"the employees and for the boss."},{"startTime":1168.354,"endTime":1173.304,"body":"Like everyone sees it differently"},{"startTime":1168.354,"endTime":1173.304,"body":"and it's amazing to me how often."},{"startTime":1174.279,"endTime":1177.219,"body":"Management doesn't know what tools"},{"startTime":1174.279,"endTime":1177.219,"body":"their employees are actually using."},{"startTime":1178.209,"endTime":1182.259,"body":"And you'll have these, and sometimes"},{"startTime":1178.209,"endTime":1182.259,"body":"it's like they're using the, like"},{"startTime":1182.319,"endTime":1184.869,"body":"you've done two software updates,"},{"startTime":1182.319,"endTime":1184.869,"body":"but no one's using that software."},{"startTime":1184.869,"endTime":1187.839,"body":"You're paying a, I was working"},{"startTime":1184.869,"endTime":1187.839,"body":"on a project this year, they were"},{"startTime":1187.839,"endTime":1190.119,"body":"paying a hundred small companies"},{"startTime":1187.839,"endTime":1190.119,"body":"spending a hundred thousand dollars"},{"startTime":1190.119,"endTime":1192.019,"body":"a year for software and I was like."},{"startTime":1192.454,"endTime":1193.204,"body":"No one uses it."},{"startTime":1193.204,"endTime":1194.164,"body":"Why do we pay for this?"},{"startTime":1194.164,"endTime":1195.034,"body":"And the CEO's what?"},{"startTime":1195.694,"endTime":1197.224,"body":"We did a major update and"},{"startTime":1195.694,"endTime":1197.224,"body":"switched it over to it."},{"startTime":1197.224,"endTime":1200.344,"body":"I go, you're, it's not what's happening."},{"startTime":1200.344,"endTime":1200.404,"body":"Yeah."},{"startTime":1200.554,"endTime":1201.244,"body":"No one uses it."},{"startTime":1201.244,"endTime":1201.964,"body":"I check the logs."},{"startTime":1202.384,"endTime":1203.404,"body":"I said, ask."},{"startTime":1203.704,"endTime":1206.374,"body":"I said, here's what you can do is"},{"startTime":1203.704,"endTime":1206.374,"body":"ask everyone to log into it right now"},{"startTime":1206.434,"endTime":1207.934,"body":"and you'll see no one has a password."},{"startTime":1208.534,"endTime":1210.439,"body":"And it's one of those things."},{"startTime":1210.449,"endTime":1214.889,"body":"And I always ask this question, I say,"},{"startTime":1210.449,"endTime":1214.889,"body":"what problems does this software solve?"},{"startTime":1216.749,"endTime":1217.199,"body":"And."},{"startTime":1218.134,"endTime":1222.004,"body":"The answer that they gave I, and"},{"startTime":1218.134,"endTime":1222.004,"body":"it's, this is all you can tell when"},{"startTime":1222.004,"endTime":1224.614,"body":"people buy differently when the"},{"startTime":1222.004,"endTime":1224.614,"body":"answer is not what the software does."},{"startTime":1224.614,"endTime":1226.864,"body":"That's when I always get the most"},{"startTime":1224.614,"endTime":1226.864,"body":"worried that I've run into that a lot."},{"startTime":1226.864,"endTime":1228.844,"body":"I'm like, this isn't"},{"startTime":1226.864,"endTime":1228.844,"body":"what that software does."},{"startTime":1229.114,"endTime":1230.224,"body":"That's not even close."},{"startTime":1230.524,"endTime":1232.534,"body":"I got, that's amazing if it did that."},{"startTime":1232.534,"endTime":1234.814,"body":"But it doesn't, and this happens a"},{"startTime":1232.534,"endTime":1234.814,"body":"lot 'cause you get those really cool"},{"startTime":1234.814,"endTime":1238.294,"body":"sales calls or you get excited and"},{"startTime":1234.814,"endTime":1238.294,"body":"you have a lot of emotional buying."},{"startTime":1238.804,"endTime":1239.344,"body":"But I always."},{"startTime":1239.704,"endTime":1240.964,"body":"Try to pull back."},{"startTime":1240.964,"endTime":1242.464,"body":"And the same thing with"},{"startTime":1240.964,"endTime":1242.464,"body":"hiring an employer."},{"startTime":1242.464,"endTime":1243.484,"body":"The same thing with outsourcing."},{"startTime":1243.484,"endTime":1245.244,"body":"It's what problem does this solve?"},{"startTime":1245.244,"endTime":1248.244,"body":"And sometimes the only problem"},{"startTime":1245.244,"endTime":1248.244,"body":"it solves is cost, which is a"},{"startTime":1248.244,"endTime":1251.964,"body":"dangerous place to be in because"},{"startTime":1248.244,"endTime":1251.964,"body":"usually there's diminishing returns."},{"startTime":1251.964,"endTime":1254.679,"body":"Like I've been very fascinated recently"},{"startTime":1251.964,"endTime":1254.679,"body":"with the decrease in quality of cars."},{"startTime":1255.839,"endTime":1258.839,"body":"It's like there's all,"},{"startTime":1255.839,"endTime":1258.839,"body":"there are so many recalls."},{"startTime":1258.839,"endTime":1261.149,"body":"Recalls used to be like rare they"},{"startTime":1258.839,"endTime":1261.149,"body":"happened, but they were rare."},{"startTime":1261.149,"endTime":1263.369,"body":"Now it's every car in America has"},{"startTime":1261.149,"endTime":1263.369,"body":"been recalled in the last year,"},{"startTime":1264.119,"endTime":1268.409,"body":"and we're seeing this same thing of"},{"startTime":1264.119,"endTime":1268.409,"body":"there's a dip in quality and it's"},{"startTime":1268.409,"endTime":1270.689,"body":"like you're just constantly dipping."},{"startTime":1270.689,"endTime":1275.669,"body":"Quality has a long-term cost, so I try"},{"startTime":1270.689,"endTime":1275.669,"body":"to look at it from that perspective."},{"startTime":1275.669,"endTime":1276.689,"body":"Same thing with startups."},{"startTime":1276.689,"endTime":1277.919,"body":"When I go what problem do you solve?"},{"startTime":1277.919,"endTime":1279.209,"body":"If you can't identify it?"},{"startTime":1279.689,"endTime":1283.079,"body":"You're not gonna be in business"},{"startTime":1279.689,"endTime":1283.079,"body":"very long, i'm very interested in"},{"startTime":1283.449,"endTime":1287.109,"body":"what is the right decision making"},{"startTime":1283.449,"endTime":1287.109,"body":"calculus when someone is deciding, do"},{"startTime":1287.109,"endTime":1290.799,"body":"I wanna replace my customer support"},{"startTime":1287.109,"endTime":1290.799,"body":"team with people in another country?"},{"startTime":1291.039,"endTime":1295.309,"body":"Do I replace my customer support team"},{"startTime":1291.039,"endTime":1295.309,"body":"with an ai or do I wanna, I think"},{"startTime":1295.309,"endTime":1297.284,"body":"the best solution is like really is."},{"startTime":1297.764,"endTime":1299.624,"body":"Creating AI enhanced employees."},{"startTime":1299.624,"endTime":1303.344,"body":"Like I really think that you can have"},{"startTime":1299.624,"endTime":1303.344,"body":"a great team in another country that"},{"startTime":1303.344,"endTime":1305.504,"body":"has AI tools to really enhance them."},{"startTime":1305.894,"endTime":1307.784,"body":"I'm not so much into the accent hiding."},{"startTime":1307.784,"endTime":1309.364,"body":"That's to me, that falls into deception."},{"startTime":1309.364,"endTime":1309.814,"body":"Like trick."},{"startTime":1309.814,"endTime":1312.664,"body":"It's like when someone will give you"},{"startTime":1309.814,"endTime":1312.664,"body":"a fake name, so you won't realize"},{"startTime":1312.664,"endTime":1313.594,"body":"they're in a different country."},{"startTime":1313.594,"endTime":1314.614,"body":"I don't like any of that."},{"startTime":1314.614,"endTime":1317.224,"body":"I think that's when"},{"startTime":1314.614,"endTime":1317.224,"body":"someone figures it out."},{"startTime":1317.774,"endTime":1321.374,"body":"It creates a really bad starting point"},{"startTime":1317.774,"endTime":1321.374,"body":"because now you've, you have deception"},{"startTime":1321.374,"endTime":1322.664,"body":"as like the first thing you've done."},{"startTime":1322.934,"endTime":1325.784,"body":"That's why I don't like ai, phone calls"},{"startTime":1322.934,"endTime":1325.784,"body":"for sales 'cause it's trickery and"},{"startTime":1325.784,"endTime":1327.974,"body":"it creates a bad like starting point."},{"startTime":1327.974,"endTime":1330.224,"body":"Once you've lied to someone, you"},{"startTime":1327.974,"endTime":1330.224,"body":"can never recover that trust."},{"startTime":1330.734,"endTime":1334.694,"body":"But I think there's a lot to be"},{"startTime":1330.734,"endTime":1334.694,"body":"said for having AI tools that can"},{"startTime":1334.694,"endTime":1336.404,"body":"help you create support faster."},{"startTime":1336.404,"endTime":1338.534,"body":"Like you fill out that phone"},{"startTime":1336.404,"endTime":1338.534,"body":"tree and then you talk to the"},{"startTime":1338.534,"endTime":1339.644,"body":"person, they go, Hey, who is this?"},{"startTime":1339.644,"endTime":1340.994,"body":"I'm like, why did I"},{"startTime":1339.644,"endTime":1340.994,"body":"push all those buttons?"},{"startTime":1341.719,"endTime":1342.979,"body":"Why'd I type in my account number?"},{"startTime":1342.979,"endTime":1345.829,"body":"So if you can have an ai, and I"},{"startTime":1342.979,"endTime":1345.829,"body":"know there's some companies doing"},{"startTime":1345.829,"endTime":1349.159,"body":"this that keeps that and you,"},{"startTime":1345.829,"endTime":1349.159,"body":"they know which account it is and"},{"startTime":1349.159,"endTime":1352.579,"body":"they can see every person you've"},{"startTime":1349.159,"endTime":1352.579,"body":"talked to, that's really useful."},{"startTime":1352.579,"endTime":1353.779,"body":"That stuff starts to get useful."},{"startTime":1353.779,"endTime":1358.429,"body":"But I feel like we're just getting"},{"startTime":1353.779,"endTime":1358.429,"body":"distracted by hype, whether it's"},{"startTime":1358.429,"endTime":1362.599,"body":"outsourcing your team or whether"},{"startTime":1358.429,"endTime":1362.599,"body":"it's using AI and we're not being"},{"startTime":1362.599,"endTime":1363.919,"body":"methodical like we should be."},{"startTime":1365.089,"endTime":1368.659,"body":"Yeah, I think the most successful"},{"startTime":1365.089,"endTime":1368.659,"body":"outsource is 'cause such a great"},{"startTime":1368.659,"endTime":1372.669,"body":"opportunity, you take your, already"},{"startTime":1368.659,"endTime":1372.669,"body":"you have clients in your pipeline and"},{"startTime":1372.669,"endTime":1375.669,"body":"folks that you're already working with"},{"startTime":1372.669,"endTime":1375.669,"body":"and you're already having success with."},{"startTime":1376.179,"endTime":1380.619,"body":"What a great opportunity to go to them"},{"startTime":1376.179,"endTime":1380.619,"body":"and say, I wanna partner with you 'cause"},{"startTime":1380.619,"endTime":1382.839,"body":"you're one of our most valuable clients."},{"startTime":1383.229,"endTime":1386.469,"body":"How do we partner together to"},{"startTime":1383.229,"endTime":1386.469,"body":"build a solution that works best"},{"startTime":1386.469,"endTime":1387.999,"body":"for you and your organization?"},{"startTime":1388.704,"endTime":1392.244,"body":"That way, there is that morale"},{"startTime":1388.704,"endTime":1392.244,"body":"that buy-in that team part."},{"startTime":1392.484,"endTime":1396.234,"body":"We're gonna work together to build"},{"startTime":1392.484,"endTime":1396.234,"body":"this best thing, and then you get a"},{"startTime":1396.234,"endTime":1400.764,"body":"training ground over best practices"},{"startTime":1396.234,"endTime":1400.764,"body":"and what you can do to help other"},{"startTime":1400.764,"endTime":1402.684,"body":"customers as you go through the process."},{"startTime":1403.164,"endTime":1407.104,"body":"But I agree, I think a hybrid"},{"startTime":1403.164,"endTime":1407.104,"body":"solution, whether, people are wearing"},{"startTime":1407.134,"endTime":1412.384,"body":"AirPods that translate language or"},{"startTime":1407.134,"endTime":1412.384,"body":"people are wearing smart glasses"},{"startTime":1412.504,"endTime":1414.154,"body":"so that they can hear the language."},{"startTime":1414.499,"endTime":1417.279,"body":"I think all those things"},{"startTime":1414.499,"endTime":1417.279,"body":"are possibilities and."},{"startTime":1417.789,"endTime":1420.339,"body":"You take away that human"},{"startTime":1417.789,"endTime":1420.339,"body":"touch, and I think that's where"},{"startTime":1420.339,"endTime":1421.509,"body":"you start to get in trouble."},{"startTime":1421.899,"endTime":1426.739,"body":"But I do think you could automate low"},{"startTime":1421.899,"endTime":1426.739,"body":"level workflow type items, like a password"},{"startTime":1426.739,"endTime":1431.429,"body":"reset or you don't need worm touch, and"},{"startTime":1426.739,"endTime":1431.429,"body":"fuzzy feelings for those types of things."},{"startTime":1431.909,"endTime":1435.569,"body":"So it's just thinking along those"},{"startTime":1431.909,"endTime":1435.569,"body":"lines more as a partnership than"},{"startTime":1435.839,"endTime":1439.769,"body":"trying to just I hate the I call"},{"startTime":1435.839,"endTime":1439.769,"body":"it the package solution, right?"},{"startTime":1440.069,"endTime":1444.089,"body":"Oh, hey, pick price a and"},{"startTime":1440.069,"endTime":1444.089,"body":"we'll give you this package."},{"startTime":1444.309,"endTime":1447.339,"body":"How do you know that package is"},{"startTime":1444.309,"endTime":1447.339,"body":"the right package for the client?"},{"startTime":1447.729,"endTime":1449.949,"body":"That's where you run into"},{"startTime":1447.729,"endTime":1449.949,"body":"all those problems, right?"},{"startTime":1449.949,"endTime":1454.269,"body":"We've seen this for years too, is"},{"startTime":1449.949,"endTime":1454.269,"body":"people buy an out of the box solution"},{"startTime":1454.269,"endTime":1455.949,"body":"and they wonder why it doesn't work."},{"startTime":1456.479,"endTime":1458.159,"body":"'Cause you didn't do any of the work."},{"startTime":1458.639,"endTime":1461.879,"body":"You didn't do any of the analysis,"},{"startTime":1458.639,"endTime":1461.879,"body":"you didn't do any of the real"},{"startTime":1461.879,"endTime":1463.439,"body":"stuff that makes this tick."},{"startTime":1466.049,"endTime":1466.559,"body":"So funny."},{"startTime":1466.559,"endTime":1467.099,"body":"You bring that up."},{"startTime":1467.099,"endTime":1468.119,"body":"I think about that a lot."},{"startTime":1468.119,"endTime":1473.639,"body":"There are so many tools I have"},{"startTime":1468.119,"endTime":1473.639,"body":"where I use one of the features and."},{"startTime":1474.899,"endTime":1477.599,"body":"And they, sometimes the"},{"startTime":1474.899,"endTime":1477.599,"body":"companies don't realize that"},{"startTime":1477.599,"endTime":1479.369,"body":"like they keep adding features."},{"startTime":1479.369,"endTime":1480.869,"body":"No one wants and no one uses."},{"startTime":1480.869,"endTime":1482.639,"body":"It's just do one thing really well."},{"startTime":1483.239,"endTime":1486.749,"body":"Like my favorite image generation AI is"},{"startTime":1483.239,"endTime":1486.749,"body":"now like doing a bunch of movie stuff."},{"startTime":1486.749,"endTime":1488.039,"body":"I'm like, nobody wants that."},{"startTime":1488.039,"endTime":1494.669,"body":"Nobody actually wants to use AI video"},{"startTime":1488.039,"endTime":1494.669,"body":"other than for low quality social"},{"startTime":1494.669,"endTime":1498.299,"body":"media posts that people only watch"},{"startTime":1494.669,"endTime":1498.299,"body":"if you say, this is an AI video."},{"startTime":1498.349,"endTime":1502.899,"body":"There's so much use for AI imagery and"},{"startTime":1498.349,"endTime":1502.899,"body":"so many really good places to use it"},{"startTime":1503.349,"endTime":1505.899,"body":"and they, but it's not as exciting."},{"startTime":1505.899,"endTime":1507.999,"body":"I don't know what you're doing, but"},{"startTime":1505.899,"endTime":1507.999,"body":"you're really good at one thing."},{"startTime":1507.999,"endTime":1512.529,"body":"And there's so many tools I talk"},{"startTime":1507.999,"endTime":1512.529,"body":"to because I talk to the developers"},{"startTime":1512.529,"endTime":1513.709,"body":"a lot, or I'll talk to the CEO."},{"startTime":1513.729,"endTime":1517.059,"body":"I'm like, yeah, nobody, I was"},{"startTime":1513.729,"endTime":1517.059,"body":"like, you have this entire feature"},{"startTime":1517.059,"endTime":1518.319,"body":"set that no one cares about."},{"startTime":1518.319,"endTime":1519.219,"body":"Just work on this."},{"startTime":1519.219,"endTime":1523.239,"body":"If you audit your users, everyone's using"},{"startTime":1519.219,"endTime":1523.239,"body":"this one feature or this one feature."},{"startTime":1523.359,"endTime":1528.279,"body":"And I think that you're exactly"},{"startTime":1523.359,"endTime":1528.279,"body":"right that we grab these tools or."},{"startTime":1529.189,"endTime":1534.289,"body":"There's also a problem where sometimes"},{"startTime":1529.189,"endTime":1534.289,"body":"the onboarding is so bad that you"},{"startTime":1534.289,"endTime":1535.999,"body":"don't even know it has the features."},{"startTime":1536.719,"endTime":1538.909,"body":"And it can be, I've seen it"},{"startTime":1536.719,"endTime":1538.909,"body":"where onboarding is just too"},{"startTime":1538.909,"endTime":1540.049,"body":"long, so no one watches it."},{"startTime":1540.049,"endTime":1542.029,"body":"Like it's a two hour tutorial"},{"startTime":1540.049,"endTime":1542.029,"body":"where you learn everything."},{"startTime":1542.029,"endTime":1543.379,"body":"I'm like, that's too long, long."},{"startTime":1543.379,"endTime":1546.529,"body":"Or it's three clicks and it's,"},{"startTime":1543.379,"endTime":1546.529,"body":"it is hard to balance that."},{"startTime":1546.529,"endTime":1549.919,"body":"'cause I'm guilty of I've not watched"},{"startTime":1546.529,"endTime":1549.919,"body":"short and long tutorials, but it,"},{"startTime":1549.949,"endTime":1552.854,"body":"there is something that has to be"},{"startTime":1549.949,"endTime":1552.854,"body":"figured out there, which is like."},{"startTime":1553.609,"endTime":1554.479,"body":"What can this do?"},{"startTime":1554.479,"endTime":1558.229,"body":"Like one of my favorite tools, they"},{"startTime":1554.479,"endTime":1558.229,"body":"release the new features every Thursday"},{"startTime":1558.229,"endTime":1559.819,"body":"and they drop like 20 features a week."},{"startTime":1559.819,"endTime":1560.179,"body":"I'm like, what?"},{"startTime":1560.749,"endTime":1561.619,"body":"Can't keep up with that."},{"startTime":1562.189,"endTime":1562.669,"body":"It's great."},{"startTime":1562.669,"endTime":1563.269,"body":"It's a great tool."},{"startTime":1563.269,"endTime":1565.219,"body":"It's super powerful, but there's"},{"startTime":1563.269,"endTime":1565.219,"body":"a lot of tools like that."},{"startTime":1565.219,"endTime":1568.639,"body":"So I do think that we, and this"},{"startTime":1565.219,"endTime":1568.639,"body":"is a great lesson though, which"},{"startTime":1568.639,"endTime":1570.109,"body":"is like to really figure out."},{"startTime":1571.114,"endTime":1575.074,"body":"How you wanna use the tool, implement with"},{"startTime":1571.114,"endTime":1575.074,"body":"your team so they know which feature to"},{"startTime":1575.074,"endTime":1576.514,"body":"focus on and say, we're gonna use this."},{"startTime":1576.514,"endTime":1579.124,"body":"Here's the problem it's solving,"},{"startTime":1576.514,"endTime":1579.124,"body":"here's how we're using it."},{"startTime":1580.144,"endTime":1582.124,"body":"'cause there's nothing worse than"},{"startTime":1580.144,"endTime":1582.124,"body":"when the CEO buys a tool and says,"},{"startTime":1582.124,"endTime":1583.234,"body":"here, this is solving your problem."},{"startTime":1583.234,"endTime":1583.624,"body":"You're welcome."},{"startTime":1583.624,"endTime":1584.284,"body":"And you go, what?"},{"startTime":1584.764,"endTime":1585.664,"body":"I don't have that problem."},{"startTime":1585.844,"endTime":1587.554,"body":"Now I gotta justify"},{"startTime":1585.844,"endTime":1587.554,"body":"this purchase you made."},{"startTime":1588.359,"endTime":1590.669,"body":"There's a daily newsletter"},{"startTime":1588.359,"endTime":1590.669,"body":"I get that I really like."},{"startTime":1590.669,"endTime":1593.439,"body":"It's there's a AI one and"},{"startTime":1590.669,"endTime":1593.439,"body":"then there's a robot one."},{"startTime":1594.069,"endTime":1596.079,"body":"And I love the format that they use."},{"startTime":1596.079,"endTime":1599.379,"body":"They tell you what the product is,"},{"startTime":1596.079,"endTime":1599.379,"body":"what the breakthroughs were, and"},{"startTime":1599.379,"endTime":1600.639,"body":"they give you like a little summary."},{"startTime":1601.029,"endTime":1604.134,"body":"And then at the end they really"},{"startTime":1601.029,"endTime":1604.134,"body":"summarize it up, why this is important."},{"startTime":1604.944,"endTime":1606.474,"body":"What does this actually solve?"},{"startTime":1606.474,"endTime":1607.464,"body":"What does this fix?"},{"startTime":1607.764,"endTime":1610.314,"body":"Why are we breaking down"},{"startTime":1607.764,"endTime":1610.314,"body":"this particular item?"},{"startTime":1610.364,"endTime":1613.784,"body":"I love that format because I think"},{"startTime":1610.364,"endTime":1613.784,"body":"people learn better that way."},{"startTime":1614.154,"endTime":1617.874,"body":"That you give them the highlights of"},{"startTime":1614.154,"endTime":1617.874,"body":"what it can do, but then the summary"},{"startTime":1617.874,"endTime":1623.374,"body":"of why it's important, and then let the"},{"startTime":1617.874,"endTime":1623.374,"body":"reader or the person the user be able to"},{"startTime":1623.374,"endTime":1624.904,"body":"figure out why that's important to them."},{"startTime":1625.234,"endTime":1627.844,"body":"Either, yeah, I need this, or no, I don't."},{"startTime":1627.844,"endTime":1629.134,"body":"I'm just gonna go to the next tool."},{"startTime":1631.414,"endTime":1632.374,"body":"I really like that."},{"startTime":1632.434,"endTime":1635.614,"body":"I think this is really good food for"},{"startTime":1632.434,"endTime":1635.614,"body":"thought for a lot of people because"},{"startTime":1635.614,"endTime":1637.984,"body":"it's so funny how we used to always"},{"startTime":1635.614,"endTime":1637.984,"body":"talk about outsourcing and now"},{"startTime":1637.984,"endTime":1638.944,"body":"it's no one talks about it anymore."},{"startTime":1638.974,"endTime":1640.444,"body":"'cause everyone's so busy"},{"startTime":1638.974,"endTime":1640.444,"body":"talking about the AI hype."},{"startTime":1640.954,"endTime":1643.084,"body":"But I think it's gonna come"},{"startTime":1640.954,"endTime":1643.084,"body":"back for people that are really"},{"startTime":1643.084,"endTime":1645.574,"body":"interested in what you do, Tom, and"},{"startTime":1643.084,"endTime":1645.574,"body":"thinking, oh, this is something I"},{"startTime":1645.574,"endTime":1646.984,"body":"do wanna build an AI enhanced team."},{"startTime":1646.984,"endTime":1648.244,"body":"I do wanna understand this a little more."},{"startTime":1648.454,"endTime":1650.554,"body":"Where's the best place to find you"},{"startTime":1648.454,"endTime":1650.554,"body":"online and the things you're writing"},{"startTime":1650.554,"endTime":1651.239,"body":"on, the things you're working on?"},{"startTime":1652.174,"endTime":1653.794,"body":"So you can find me on LinkedIn."},{"startTime":1653.914,"endTime":1658.464,"body":"I'm on Thomas Doherty Jr. You can"},{"startTime":1653.914,"endTime":1658.464,"body":"find, that's the main place where"},{"startTime":1658.464,"endTime":1660.204,"body":"I post and do most of my stuff."},{"startTime":1660.714,"endTime":1664.404,"body":"Most of my articles and"},{"startTime":1660.714,"endTime":1664.404,"body":"contact information is there."},{"startTime":1664.944,"endTime":1668.694,"body":"And I've done a lot of stuff with a lot of"},{"startTime":1664.944,"endTime":1668.694,"body":"different verticals and it's amazing to me"},{"startTime":1669.234,"endTime":1673.674,"body":"the big toolbox that you get from working"},{"startTime":1669.234,"endTime":1673.674,"body":"with all these different organizations"},{"startTime":1673.724,"endTime":1675.554,"body":"whether it's legal, higher ed."},{"startTime":1676.244,"endTime":1681.104,"body":"Technology, finance, it's just"},{"startTime":1676.244,"endTime":1681.104,"body":"amazing to be able to apply the tools."},{"startTime":1681.404,"endTime":1683.174,"body":"They all have the same"},{"startTime":1681.404,"endTime":1683.174,"body":"issues and problems."},{"startTime":1683.204,"endTime":1685.334,"body":"It just show up in a different space."},{"startTime":1687.974,"endTime":1688.334,"body":"Amazing."},{"startTime":1688.604,"endTime":1689.684,"body":"Thank you so much for being here."},{"startTime":1689.684,"endTime":1691.844,"body":"And everyone, I'm gonna put the"},{"startTime":1689.684,"endTime":1691.844,"body":"links to Tom's stuff below the"},{"startTime":1691.844,"endTime":1693.164,"body":"video and in the show notes."},{"startTime":1693.164,"endTime":1695.714,"body":"Thank you being here for"},{"startTime":1693.164,"endTime":1695.714,"body":"another amazing episode of the"},{"startTime":1695.714,"endTime":1697.454,"body":"Artificial Intelligence Podcast."},{"startTime":1700.4,"endTime":1702.47,"body":"Thank you for listening to"},{"startTime":1700.4,"endTime":1702.47,"body":"this week's episode of the"},{"startTime":1702.47,"endTime":1704.12,"body":"Artificial Intelligence Podcast."},{"startTime":1704.12,"endTime":1707.15,"body":"Make sure to subscribe so you"},{"startTime":1704.12,"endTime":1707.15,"body":"never miss another episode."},{"startTime":1707.18,"endTime":1710.09,"body":"We'll be back next Monday with"},{"startTime":1707.18,"endTime":1710.09,"body":"more tips and strategies on how to"},{"startTime":1710.09,"endTime":1713.12,"body":"leverage AI to grow your business"},{"startTime":1710.09,"endTime":1713.12,"body":"and achieve better results."},{"startTime":1713.21,"endTime":1716.3,"body":"In the meantime, if you're curious"},{"startTime":1713.21,"endTime":1716.3,"body":"about how AI can boost your"},{"startTime":1716.3,"endTime":1719.635,"body":"business' revenue, head over to"},{"startTime":1716.3,"endTime":1719.635,"body":"artificial intelligence pod.com."},{"startTime":1720.215,"endTime":1724.265,"body":"Slash calculator, use our AI revenue"},{"startTime":1720.215,"endTime":1724.265,"body":"calculator to discover the potential"},{"startTime":1724.265,"endTime":1726.725,"body":"impact AI can have on your bottom line."},{"startTime":1726.725,"endTime":1729.425,"body":"It's quick, easy, and"},{"startTime":1726.725,"endTime":1729.425,"body":"might just change the way."},{"startTime":1729.665,"endTime":1731.615,"body":"Think about your business"},{"startTime":1729.665,"endTime":1731.615,"body":"while you're there."},{"startTime":1731.735,"endTime":1733.175,"body":"Catch up on past episodes."},{"startTime":1733.175,"endTime":1735.575,"body":"Leave a review and check out our socials."}]}