{"version":"1.0.0","segments":[{"speaker":"Jonathan Green","startTime":0.909,"endTime":2.199,"body":"Can AI learn to be lean?"},{"speaker":"Jonathan Green","startTime":2.199,"endTime":6.039,"body":"We're gonna find out today's amazing"},{"speaker":"Jonathan Green","startTime":2.199,"endTime":6.039,"body":"special guest Chad Bareither."},{"speaker":"Jonathan Green","startTime":6.919,"endTime":10.549,"body":"Welcome to the Artificial Intelligence"},{"speaker":"Jonathan Green","startTime":6.919,"endTime":10.549,"body":"Podcast, where we make AI simple,"},{"speaker":"Jonathan Green","startTime":10.609,"endTime":13.819,"body":"practical, and accessible for"},{"speaker":"Jonathan Green","startTime":10.609,"endTime":13.819,"body":"small business owners and leaders."},{"speaker":"Jonathan Green","startTime":13.879,"endTime":16.879,"body":"Forget the complicated Tech"},{"speaker":"Jonathan Green","startTime":13.879,"endTime":16.879,"body":"talk or expensive consultants."},{"speaker":"Jonathan Green","startTime":16.969,"endTime":19.969,"body":"This is where you'll learn how to"},{"speaker":"Jonathan Green","startTime":16.969,"endTime":19.969,"body":"implement AI strategies that are"},{"speaker":"Jonathan Green","startTime":19.999,"endTime":23.359,"body":"easy to understand and can make"},{"speaker":"Jonathan Green","startTime":19.999,"endTime":23.359,"body":"a big impact for your business."},{"speaker":"Jonathan Green","startTime":23.419,"endTime":26.449,"body":"The Artificial Intelligence Podcast"},{"speaker":"Jonathan Green","startTime":23.419,"endTime":26.449,"body":"is brought to you by fraction aio."},{"speaker":"Jonathan Green","startTime":26.524,"endTime":30.064,"body":"The trusted partner for AI Digital"},{"speaker":"Jonathan Green","startTime":26.524,"endTime":30.064,"body":"Transformation at fraction A IO, we"},{"speaker":"Jonathan Green","startTime":30.064,"endTime":33.694,"body":"help small and medium sized businesses"},{"speaker":"Jonathan Green","startTime":30.064,"endTime":33.694,"body":"boost revenue by eliminating time"},{"speaker":"Jonathan Green","startTime":33.694,"endTime":36.874,"body":"wasting non-revenue generating"},{"speaker":"Jonathan Green","startTime":33.694,"endTime":36.874,"body":"tasks that frustrate your team."},{"speaker":"Jonathan Green","startTime":36.934,"endTime":40.114,"body":"With our custom AI bots, tools"},{"speaker":"Jonathan Green","startTime":36.934,"endTime":40.114,"body":"and automations, we make it"},{"speaker":"Jonathan Green","startTime":40.144,"endTime":43.474,"body":"easy to shift your team's focus"},{"speaker":"Jonathan Green","startTime":40.144,"endTime":43.474,"body":"to the tasks that matter most."},{"speaker":"Jonathan Green","startTime":43.474,"endTime":47.014,"body":"Driving growth and results,"},{"speaker":"Jonathan Green","startTime":43.474,"endTime":47.014,"body":"we guide you through a smooth."},{"speaker":"Jonathan Green","startTime":47.319,"endTime":51.309,"body":"Seamless transition to ai ensuring you"},{"speaker":"Jonathan Green","startTime":47.319,"endTime":51.309,"body":"avoid costly mistakes and invest in"},{"speaker":"Jonathan Green","startTime":51.309,"endTime":53.379,"body":"the tools that truly deliver value."},{"speaker":"Jonathan Green","startTime":53.379,"endTime":54.549,"body":"Don't get left behind."},{"speaker":"Jonathan Green","startTime":54.549,"endTime":57.969,"body":"Let fraction aio o help you stay"},{"speaker":"Jonathan Green","startTime":54.549,"endTime":57.969,"body":"ahead in today's AI driven world."},{"speaker":"Jonathan Green","startTime":58.179,"endTime":58.809,"body":"Learn more."},{"speaker":"Jonathan Green","startTime":58.989,"endTime":59.649,"body":"Get started."},{"speaker":"Jonathan Green","startTime":59.649,"endTime":62.259,"body":"Fraction aio.com."},{"speaker":"Jonathan Green","startTime":64.323,"endTime":68.043,"body":"Now Chad, I'm really interested"},{"speaker":"Jonathan Green","startTime":64.323,"endTime":68.043,"body":"in this idea of lean operations"},{"speaker":"Jonathan Green","startTime":68.043,"endTime":70.713,"body":"because the promise of AI and"},{"speaker":"Jonathan Green","startTime":68.043,"endTime":70.713,"body":"the reality are very different."},{"speaker":"Jonathan Green","startTime":70.713,"endTime":74.793,"body":"The promise of AI is you can do five"},{"speaker":"Jonathan Green","startTime":70.713,"endTime":74.793,"body":"days of work in four days or three"},{"speaker":"Jonathan Green","startTime":74.793,"endTime":77.643,"body":"days, but nobody's getting less hours."},{"speaker":"Jonathan Green","startTime":77.793,"endTime":82.563,"body":"And what we're seeing a lot of"},{"speaker":"Jonathan Green","startTime":77.793,"endTime":82.563,"body":"is now you have to do more and"},{"speaker":"Jonathan Green","startTime":83.373,"endTime":85.293,"body":"stress is going up, not down."},{"speaker":"Jonathan Green","startTime":85.293,"endTime":88.803,"body":"So the promise of AI was AI"},{"speaker":"Jonathan Green","startTime":85.293,"endTime":88.803,"body":"will do most of the work, right?"},{"speaker":"Jonathan Green","startTime":88.893,"endTime":90.603,"body":"And then it's really"},{"speaker":"Jonathan Green","startTime":88.893,"endTime":90.603,"body":"not turning into that."},{"speaker":"Jonathan Green","startTime":90.603,"endTime":94.113,"body":"So I'm really curious as an"},{"speaker":"Jonathan Green","startTime":90.603,"endTime":94.113,"body":"expert in the idea of lean, which"},{"speaker":"Jonathan Green","startTime":94.113,"endTime":96.693,"body":"is like just do the necessity."},{"speaker":"Jonathan Green","startTime":97.563,"endTime":97.863,"body":"Ai."},{"speaker":"Jonathan Green","startTime":97.863,"endTime":99.573,"body":"The problem with AI is"},{"speaker":"Jonathan Green","startTime":97.863,"endTime":99.573,"body":"it can do everything."},{"speaker":"Jonathan Green","startTime":99.573,"endTime":103.593,"body":"I see so many people have this"},{"speaker":"Jonathan Green","startTime":99.573,"endTime":103.593,"body":"temptation to take on more tasks."},{"speaker":"Jonathan Green","startTime":103.593,"endTime":105.363,"body":"They go I've got two free hours today."},{"speaker":"Jonathan Green","startTime":105.783,"endTime":109.683,"body":"Why don't I launch a new division or"},{"speaker":"Jonathan Green","startTime":105.783,"endTime":109.683,"body":"expand and I'm guilty of this too."},{"speaker":"Jonathan Green","startTime":109.683,"endTime":110.943,"body":"And it's like a goldfish."},{"speaker":"Jonathan Green","startTime":110.943,"endTime":113.103,"body":"You put it in a bigger bowl,"},{"speaker":"Jonathan Green","startTime":110.943,"endTime":113.103,"body":"it keeps getting bigger."},{"speaker":"Jonathan Green","startTime":113.103,"endTime":117.063,"body":"So no matter how much, if"},{"speaker":"Jonathan Green","startTime":113.103,"endTime":117.063,"body":"efficiency we get, we still"},{"speaker":"Jonathan Green","startTime":117.063,"endTime":119.163,"body":"wanna work those extra hours."},{"speaker":"Chad Bareither","startTime":121.473,"endTime":121.653,"body":"Yeah."},{"speaker":"Chad Bareither","startTime":121.653,"endTime":121.893,"body":"So it."},{"speaker":"Chad Bareither","startTime":123.313,"endTime":126.023,"body":"It's, I love the analogy"},{"speaker":"Chad Bareither","startTime":123.313,"endTime":126.023,"body":"of the goldfish in a bowl."},{"speaker":"Chad Bareither","startTime":126.563,"endTime":129.473,"body":"Most of the clients that we work"},{"speaker":"Chad Bareither","startTime":126.563,"endTime":129.473,"body":"with are in the manufacturing space."},{"speaker":"Chad Bareither","startTime":129.623,"endTime":133.243,"body":"So if we start from there and"},{"speaker":"Chad Bareither","startTime":129.623,"endTime":133.243,"body":"bring the analogy back into AI and"},{"speaker":"Chad Bareither","startTime":133.243,"endTime":137.153,"body":"freeing up your capacity, oftentimes"},{"speaker":"Chad Bareither","startTime":133.243,"endTime":137.153,"body":"we're throwing people at a problem."},{"speaker":"Chad Bareither","startTime":137.213,"endTime":140.393,"body":"And now if we say we're throwing AI"},{"speaker":"Chad Bareither","startTime":137.213,"endTime":140.393,"body":"at a problem, it's like we're trying"},{"speaker":"Chad Bareither","startTime":140.393,"endTime":145.293,"body":"to go faster, and maybe not really"},{"speaker":"Chad Bareither","startTime":140.393,"endTime":145.293,"body":"understand the problem that we're solving."},{"speaker":"Chad Bareither","startTime":145.803,"endTime":150.543,"body":"So a lot of the times with clients, like"},{"speaker":"Chad Bareither","startTime":145.803,"endTime":150.543,"body":"we're asking to slow down, focus on fewer"},{"speaker":"Chad Bareither","startTime":150.543,"endTime":152.583,"body":"things, understand what really works."},{"speaker":"Chad Bareither","startTime":152.583,"endTime":156.213,"body":"And I would say the same"},{"speaker":"Chad Bareither","startTime":152.583,"endTime":156.213,"body":"thing in this AI space, right?"},{"speaker":"Chad Bareither","startTime":156.213,"endTime":160.423,"body":"So if I'm speaking to independent"},{"speaker":"Chad Bareither","startTime":156.213,"endTime":160.423,"body":"consultants, boutique consultants, which"},{"speaker":"Chad Bareither","startTime":160.423,"endTime":164.593,"body":"we are is saying if you free up time, like"},{"speaker":"Chad Bareither","startTime":160.423,"endTime":164.593,"body":"launch more, I'm gonna do a podcast, I'm"},{"speaker":"Chad Bareither","startTime":164.593,"endTime":165.913,"body":"gonna do video, I'm gonna do whatever."},{"speaker":"Chad Bareither","startTime":165.913,"endTime":168.843,"body":"It's are we pausing to actually"},{"speaker":"Chad Bareither","startTime":165.913,"endTime":168.843,"body":"reflect on what's working?"},{"speaker":"Chad Bareither","startTime":169.443,"endTime":173.373,"body":"Like more is not necessarily always the"},{"speaker":"Chad Bareither","startTime":169.443,"endTime":173.373,"body":"answer that's gonna get the attention"},{"speaker":"Chad Bareither","startTime":173.973,"endTime":177.783,"body":"of the client that's gonna speak to the"},{"speaker":"Chad Bareither","startTime":173.973,"endTime":177.783,"body":"specific problem because that's where the"},{"speaker":"Chad Bareither","startTime":177.783,"endTime":180.693,"body":"value that we have as consultants right."},{"speaker":"Chad Bareither","startTime":180.743,"endTime":184.853,"body":"Is understanding the problem and"},{"speaker":"Chad Bareither","startTime":180.743,"endTime":184.853,"body":"being able to speak to the people"},{"speaker":"Chad Bareither","startTime":184.853,"endTime":186.233,"body":"that are experiencing the problem."},{"speaker":"Jonathan Green","startTime":189.053,"endTime":190.458,"body":"Yeah, I"},{"speaker":"Jonathan Green","startTime":189.053,"endTime":190.458,"body":"know you're in manufacturer."},{"speaker":"Jonathan Green","startTime":190.458,"endTime":194.608,"body":"I was thinking it's if you, sometimes"},{"speaker":"Jonathan Green","startTime":190.458,"endTime":194.608,"body":"you see the person, like I watch a lot"},{"speaker":"Jonathan Green","startTime":194.608,"endTime":197.008,"body":"of forged in fire and there's the person"},{"speaker":"Jonathan Green","startTime":194.608,"endTime":197.008,"body":"who has a ton of money and they buy"},{"speaker":"Jonathan Green","startTime":197.008,"endTime":201.478,"body":"every different thing for their forge and"},{"speaker":"Jonathan Green","startTime":197.008,"endTime":201.478,"body":"they know a little bit about everything"},{"speaker":"Jonathan Green","startTime":201.478,"endTime":203.098,"body":"and you can't, you don't master."},{"speaker":"Jonathan Green","startTime":203.098,"endTime":204.508,"body":"So they can't really make anything."},{"speaker":"Jonathan Green","startTime":204.508,"endTime":208.528,"body":"And it's the same thing where you have"},{"speaker":"Jonathan Green","startTime":204.508,"endTime":208.528,"body":"this temptation to go I want every type"},{"speaker":"Jonathan Green","startTime":208.528,"endTime":212.278,"body":"of machine and I make knives and swords"},{"speaker":"Jonathan Green","startTime":208.528,"endTime":212.278,"body":"and maces, and they're all different."},{"speaker":"Jonathan Green","startTime":212.728,"endTime":217.218,"body":"And that's really the area I'm into,"},{"speaker":"Jonathan Green","startTime":212.728,"endTime":217.218,"body":"which is like because AI's become so"},{"speaker":"Jonathan Green","startTime":217.218,"endTime":221.238,"body":"cheap and affordable, it's now I can"},{"speaker":"Jonathan Green","startTime":217.218,"endTime":221.238,"body":"add in eight other tools and we forget."},{"speaker":"Jonathan Green","startTime":221.538,"endTime":224.598,"body":"I think the thing people are"},{"speaker":"Jonathan Green","startTime":221.538,"endTime":224.598,"body":"really forgetting is to ask"},{"speaker":"Jonathan Green","startTime":224.598,"endTime":227.668,"body":"that critical question of do we,"},{"speaker":"Jonathan Green","startTime":224.598,"endTime":227.668,"body":"what problem does this solve?"},{"speaker":"Jonathan Green","startTime":227.728,"endTime":228.958,"body":"What's the benefit?"},{"speaker":"Jonathan Green","startTime":228.958,"endTime":231.478,"body":"And then what's the learning curve?"},{"speaker":"Jonathan Green","startTime":231.478,"endTime":233.548,"body":"So with every new tool."},{"speaker":"Jonathan Green","startTime":234.253,"endTime":237.193,"body":"There's a dip, even if it's gonna"},{"speaker":"Jonathan Green","startTime":234.253,"endTime":237.193,"body":"make you more efficient in the long"},{"speaker":"Jonathan Green","startTime":237.193,"endTime":241.213,"body":"run, there's a dip as people have"},{"speaker":"Jonathan Green","startTime":237.193,"endTime":241.213,"body":"to relearn a behavior, whether it's"},{"speaker":"Jonathan Green","startTime":241.213,"endTime":242.473,"body":"walking to a different station."},{"speaker":"Jonathan Green","startTime":242.473,"endTime":245.113,"body":"We've all done that, where we"},{"speaker":"Jonathan Green","startTime":242.473,"endTime":245.113,"body":"accidentally drive to our old"},{"speaker":"Jonathan Green","startTime":245.113,"endTime":246.373,"body":"job and we go, what am I doing?"},{"speaker":"Jonathan Green","startTime":246.373,"endTime":251.053,"body":"It's like a learned behavior or we,"},{"speaker":"Jonathan Green","startTime":246.373,"endTime":251.053,"body":"and then you have to retrain yourself"},{"speaker":"Jonathan Green","startTime":251.053,"endTime":256.348,"body":"not to do that thing, and it's this"},{"speaker":"Jonathan Green","startTime":251.053,"endTime":256.348,"body":"dip in efficiency that people are"},{"speaker":"Jonathan Green","startTime":256.348,"endTime":260.538,"body":"surprised by suddenly, and it's learning"},{"speaker":"Jonathan Green","startTime":256.348,"endTime":260.538,"body":"anything new you're bad at first."},{"speaker":"Jonathan Green","startTime":261.288,"endTime":265.938,"body":"Even though AI increases your efficiency"},{"speaker":"Jonathan Green","startTime":261.288,"endTime":265.938,"body":"or a new tool, increases your efficiency"},{"speaker":"Jonathan Green","startTime":265.938,"endTime":270.588,"body":"we have to learn the protocols and how it"},{"speaker":"Jonathan Green","startTime":265.938,"endTime":270.588,"body":"works and there's always something that's"},{"speaker":"Jonathan Green","startTime":270.588,"endTime":274.548,"body":"a little different whether the buttons"},{"speaker":"Jonathan Green","startTime":270.588,"endTime":274.548,"body":"are in a different place or it uses a"},{"speaker":"Jonathan Green","startTime":274.548,"endTime":277.548,"body":"different tool and as part of its process."},{"speaker":"Jonathan Green","startTime":277.548,"endTime":282.888,"body":"And I think that's really where we're"},{"speaker":"Jonathan Green","startTime":277.548,"endTime":282.888,"body":"starting to see people pile up because"},{"speaker":"Jonathan Green","startTime":282.888,"endTime":285.648,"body":"you go I can do a bunch of new things"},{"speaker":"Jonathan Green","startTime":282.888,"endTime":285.648,"body":"and I, why aren't I more efficient?"},{"speaker":"Jonathan Green","startTime":285.648,"endTime":290.678,"body":"You start to get, I think of sometimes"},{"speaker":"Jonathan Green","startTime":285.648,"endTime":290.678,"body":"that I love Lucy Skitch where the things"},{"speaker":"Jonathan Green","startTime":290.678,"endTime":293.528,"body":"going so fast and the chocolate's getting"},{"speaker":"Jonathan Green","startTime":290.678,"endTime":293.528,"body":"everywhere and the conveyor belt just"},{"speaker":"Jonathan Green","startTime":293.528,"endTime":298.148,"body":"goes faster and faster, and that's what"},{"speaker":"Jonathan Green","startTime":293.528,"endTime":298.148,"body":"it can start to feel like because you"},{"speaker":"Jonathan Green","startTime":298.148,"endTime":303.758,"body":"skip the strategy phase, which is very"},{"speaker":"Jonathan Green","startTime":298.148,"endTime":303.758,"body":"common now with businesses, especially"},{"speaker":"Jonathan Green","startTime":303.908,"endTime":307.658,"body":"digital type businesses, because you"},{"speaker":"Jonathan Green","startTime":303.908,"endTime":307.658,"body":"don't have to do a business plan."},{"speaker":"Jonathan Green","startTime":308.303,"endTime":311.303,"body":"So if you wanna start like a manufacturing"},{"speaker":"Jonathan Green","startTime":308.303,"endTime":311.303,"body":"business or get a bank loan, you"},{"speaker":"Jonathan Green","startTime":311.303,"endTime":312.533,"body":"have to show up with a business plan."},{"speaker":"Jonathan Green","startTime":312.773,"endTime":314.363,"body":"Here's what we're gonna"},{"speaker":"Jonathan Green","startTime":312.773,"endTime":314.363,"body":"do, here's our strategy."},{"speaker":"Jonathan Green","startTime":314.363,"endTime":316.613,"body":"If you're starting your own"},{"speaker":"Jonathan Green","startTime":314.363,"endTime":316.613,"body":"business, you can bypass that,"},{"speaker":"Jonathan Green","startTime":317.303,"endTime":318.443,"body":"which means you can start faster."},{"speaker":"Jonathan Green","startTime":318.443,"endTime":321.983,"body":"But it's it's actually useful"},{"speaker":"Jonathan Green","startTime":318.443,"endTime":321.983,"body":"because you need those metrics."},{"speaker":"Jonathan Green","startTime":321.983,"endTime":323.813,"body":"And I say, why am I doing this?"},{"speaker":"Jonathan Green","startTime":323.813,"endTime":327.743,"body":"And I often find when I ask"},{"speaker":"Jonathan Green","startTime":323.813,"endTime":327.743,"body":"people, they go, I wanna do this."},{"speaker":"Jonathan Green","startTime":327.743,"endTime":329.063,"body":"And I go, why?"},{"speaker":"Jonathan Green","startTime":329.663,"endTime":331.163,"body":"And they go, I don't know, seems like it."},{"speaker":"Jonathan Green","startTime":331.223,"endTime":334.673,"body":"It's like the most common"},{"speaker":"Jonathan Green","startTime":331.223,"endTime":334.673,"body":"answer I get is it seems cool."},{"speaker":"Jonathan Green","startTime":334.673,"endTime":336.013,"body":"Or I like the person."},{"speaker":"Jonathan Green","startTime":336.013,"endTime":338.503,"body":"Depending on if I'm talking to"},{"speaker":"Jonathan Green","startTime":336.013,"endTime":338.503,"body":"a startup, I go, why are, what"},{"speaker":"Jonathan Green","startTime":338.503,"endTime":339.703,"body":"problem does your software solve?"},{"speaker":"Jonathan Green","startTime":339.703,"endTime":341.503,"body":"They go, oh, we don't know yet."},{"speaker":"Jonathan Green","startTime":341.653,"endTime":343.033,"body":"I'm like, okay, that's worrying."},{"speaker":"Jonathan Green","startTime":343.603,"endTime":346.153,"body":"Or they buy a software because"},{"speaker":"Jonathan Green","startTime":343.603,"endTime":346.153,"body":"they like the salesperson."},{"speaker":"Jonathan Green","startTime":346.153,"endTime":346.963,"body":"It seems cool."},{"speaker":"Jonathan Green","startTime":346.963,"endTime":351.453,"body":"And I'm like when you buy emotionally"},{"speaker":"Jonathan Green","startTime":346.963,"endTime":351.453,"body":"or when you add a strategy emotionally,"},{"speaker":"Jonathan Green","startTime":351.453,"endTime":356.523,"body":"like the number of people who"},{"speaker":"Jonathan Green","startTime":351.453,"endTime":356.523,"body":"start a podcast and I go, why?"},{"speaker":"Jonathan Green","startTime":357.633,"endTime":362.913,"body":"What's the end goal for, it's so important"},{"speaker":"Jonathan Green","startTime":357.633,"endTime":362.913,"body":"because it changes your entire strategy"},{"speaker":"Jonathan Green","startTime":362.913,"endTime":364.503,"body":"and changes the type of guests you have."},{"speaker":"Jonathan Green","startTime":364.503,"endTime":370.153,"body":"It changes the type of questions you ask"},{"speaker":"Jonathan Green","startTime":364.503,"endTime":370.153,"body":"because they just go I just want one."},{"speaker":"Jonathan Green","startTime":370.603,"endTime":371.023,"body":"Okay."},{"speaker":"Jonathan Green","startTime":372.103,"endTime":372.793,"body":"It's like a labu boo."},{"speaker":"Jonathan Green","startTime":372.793,"endTime":373.423,"body":"That's worrying."},{"speaker":"Jonathan Green","startTime":374.833,"endTime":375.703,"body":"That's a worrying decision."},{"speaker":"Jonathan Green","startTime":375.823,"endTime":379.283,"body":"How can we, with this temptation, right?"},{"speaker":"Jonathan Green","startTime":379.283,"endTime":383.963,"body":"It's like you have so many options"},{"speaker":"Jonathan Green","startTime":379.283,"endTime":383.963,"body":"and suddenly you become frozen."},{"speaker":"Jonathan Green","startTime":384.023,"endTime":385.943,"body":"Too many options is actually a bad thing."},{"speaker":"Jonathan Green","startTime":386.213,"endTime":389.063,"body":"So how can we pull back and"},{"speaker":"Jonathan Green","startTime":386.213,"endTime":389.063,"body":"become a little bit more"},{"speaker":"Jonathan Green","startTime":389.063,"endTime":390.383,"body":"lean in our decision making?"},{"speaker":"Chad Bareither","startTime":391.313,"endTime":392.123,"body":"Yeah that's great."},{"speaker":"Chad Bareither","startTime":392.183,"endTime":393.433,"body":"The too many options."},{"speaker":"Chad Bareither","startTime":393.433,"endTime":395.773,"body":"I just had a conversation"},{"speaker":"Chad Bareither","startTime":393.433,"endTime":395.773,"body":"with a colleague about this."},{"speaker":"Chad Bareither","startTime":395.773,"endTime":398.203,"body":"It's like you go to the grocery"},{"speaker":"Chad Bareither","startTime":395.773,"endTime":398.203,"body":"store and like, how many options"},{"speaker":"Chad Bareither","startTime":398.203,"endTime":399.283,"body":"do I need for toothpaste?"},{"speaker":"Chad Bareither","startTime":399.283,"endTime":401.503,"body":"It's like mints and 70 varieties of mint."},{"speaker":"Chad Bareither","startTime":402.043,"endTime":402.163,"body":"Yeah."},{"speaker":"Chad Bareither","startTime":402.163,"endTime":405.673,"body":"You can be paralyzed and AI,"},{"speaker":"Chad Bareither","startTime":402.163,"endTime":405.673,"body":"as it's continued to evolve,"},{"speaker":"Chad Bareither","startTime":405.673,"endTime":406.573,"body":"can do a lot of things."},{"speaker":"Chad Bareither","startTime":406.993,"endTime":409.363,"body":"And then suddenly you're as the business"},{"speaker":"Chad Bareither","startTime":406.993,"endTime":409.363,"body":"owner and you're growing and you're"},{"speaker":"Chad Bareither","startTime":409.363,"endTime":411.013,"body":"like, I need to do all of these things."},{"speaker":"Chad Bareither","startTime":411.423,"endTime":412.623,"body":"It's a great question."},{"speaker":"Chad Bareither","startTime":412.863,"endTime":414.993,"body":"Why do you need to do"},{"speaker":"Chad Bareither","startTime":412.863,"endTime":414.993,"body":"each of those things?"},{"speaker":"Chad Bareither","startTime":415.593,"endTime":419.013,"body":"Every engagement that we start with so if"},{"speaker":"Chad Bareither","startTime":415.593,"endTime":419.013,"body":"we're outside of AI and then bridging that"},{"speaker":"Chad Bareither","startTime":419.013,"endTime":423.963,"body":"analogy back into it is we start with the"},{"speaker":"Chad Bareither","startTime":419.013,"endTime":423.963,"body":"why, like why does this business exist?"},{"speaker":"Chad Bareither","startTime":423.963,"endTime":425.133,"body":"What are you trying to accomplish?"},{"speaker":"Chad Bareither","startTime":425.313,"endTime":427.603,"body":"And then what are the goals"},{"speaker":"Chad Bareither","startTime":425.313,"endTime":427.603,"body":"that you're falling short on?"},{"speaker":"Chad Bareither","startTime":427.873,"endTime":432.133,"body":"So if there's a specific goal in your"},{"speaker":"Chad Bareither","startTime":427.873,"endTime":432.133,"body":"business, I know your audience, like"},{"speaker":"Chad Bareither","startTime":432.133,"endTime":435.818,"body":"small, medium business that you're"},{"speaker":"Chad Bareither","startTime":432.133,"endTime":435.818,"body":"trying to accomplish and you need"},{"speaker":"Chad Bareither","startTime":436.613,"endTime":441.773,"body":"capacity or throughput that automation"},{"speaker":"Chad Bareither","startTime":436.613,"endTime":441.773,"body":"and artificial intelligence can provide."},{"speaker":"Chad Bareither","startTime":441.773,"endTime":442.223,"body":"Great."},{"speaker":"Chad Bareither","startTime":442.763,"endTime":444.143,"body":"What are you trying to accomplish?"},{"speaker":"Chad Bareither","startTime":444.143,"endTime":447.953,"body":"Can you measure that so that once"},{"speaker":"Chad Bareither","startTime":444.143,"endTime":447.953,"body":"you deploy one of these tools,"},{"speaker":"Chad Bareither","startTime":447.953,"endTime":449.003,"body":"is it actually helping you?"},{"speaker":"Chad Bareither","startTime":449.393,"endTime":452.033,"body":"Is it actually saving you time, or"},{"speaker":"Chad Bareither","startTime":449.393,"endTime":452.033,"body":"are you spending more time on the"},{"speaker":"Chad Bareither","startTime":452.033,"endTime":460.078,"body":"backend to filter through illegitimate"},{"speaker":"Chad Bareither","startTime":452.033,"endTime":460.078,"body":"leads to to counteract like comments"},{"speaker":"Chad Bareither","startTime":460.078,"endTime":463.528,"body":"on posts or posts that wasn't"},{"speaker":"Chad Bareither","startTime":460.078,"endTime":463.528,"body":"exactly what you implied by that."},{"speaker":"Chad Bareither","startTime":463.528,"endTime":467.658,"body":"So it's really important I think to start"},{"speaker":"Chad Bareither","startTime":463.528,"endTime":467.658,"body":"off with, what am I trying to accomplish"},{"speaker":"Chad Bareither","startTime":467.718,"endTime":469.578,"body":"with deploying this particular tool?"},{"speaker":"Chad Bareither","startTime":469.818,"endTime":473.288,"body":"If we think about, I like to think"},{"speaker":"Chad Bareither","startTime":469.818,"endTime":473.288,"body":"about any type of AI solution you're"},{"speaker":"Chad Bareither","startTime":473.288,"endTime":474.548,"body":"putting in is like a team member."},{"speaker":"Chad Bareither","startTime":474.638,"endTime":479.798,"body":"Granted it's free or very little cost,"},{"speaker":"Chad Bareither","startTime":474.638,"endTime":479.798,"body":"but I'm gonna bring a team member on"},{"speaker":"Chad Bareither","startTime":479.798,"endTime":481.718,"body":"that's gonna do something for my business."},{"speaker":"Chad Bareither","startTime":481.778,"endTime":483.428,"body":"What is the role of that team member?"},{"speaker":"Chad Bareither","startTime":483.428,"endTime":486.188,"body":"What are they supposed to deliver"},{"speaker":"Chad Bareither","startTime":483.428,"endTime":486.188,"body":"and how will I measure whether"},{"speaker":"Chad Bareither","startTime":486.188,"endTime":487.538,"body":"or not it's being successful?"},{"speaker":"Chad Bareither","startTime":488.393,"endTime":491.153,"body":"So I love like these"},{"speaker":"Chad Bareither","startTime":488.393,"endTime":491.153,"body":"new tools and products."},{"speaker":"Chad Bareither","startTime":491.213,"endTime":495.313,"body":"A manufacturer wouldn't just up and"},{"speaker":"Chad Bareither","startTime":491.213,"endTime":495.313,"body":"say no market research, no direction."},{"speaker":"Chad Bareither","startTime":495.313,"endTime":498.013,"body":"We're just gonna start making"},{"speaker":"Chad Bareither","startTime":495.313,"endTime":498.013,"body":"something and hope someone buys it."},{"speaker":"Chad Bareither","startTime":498.703,"endTime":501.013,"body":"And it can be a lot of the same"},{"speaker":"Chad Bareither","startTime":498.703,"endTime":501.013,"body":"thing that you're talking about."},{"speaker":"Chad Bareither","startTime":501.013,"endTime":504.253,"body":"It's like we're I think I'm"},{"speaker":"Chad Bareither","startTime":501.013,"endTime":504.253,"body":"supposed to put content on LinkedIn,"},{"speaker":"Chad Bareither","startTime":505.303,"endTime":506.413,"body":"so I'm gonna have a bot tool."},{"speaker":"Chad Bareither","startTime":507.028,"endTime":510.178,"body":"Okay what are you trying to"},{"speaker":"Chad Bareither","startTime":507.028,"endTime":510.178,"body":"accomplish by posting on LinkedIn?"},{"speaker":"Chad Bareither","startTime":510.628,"endTime":515.648,"body":"Our awareness reputation, thought"},{"speaker":"Chad Bareither","startTime":510.628,"endTime":515.648,"body":"leadership leads, like it's very different"},{"speaker":"Chad Bareither","startTime":515.648,"endTime":516.938,"body":"the direction that you're trying to head."},{"speaker":"Chad Bareither","startTime":516.968,"endTime":520.648,"body":"And without that feedback loop on the"},{"speaker":"Chad Bareither","startTime":516.968,"endTime":520.648,"body":"backend of saying is it accomplishing"},{"speaker":"Chad Bareither","startTime":520.648,"endTime":522.448,"body":"what I want it to accomplish?"},{"speaker":"Chad Bareither","startTime":522.838,"endTime":526.708,"body":"It's the same thing as saying, deploying"},{"speaker":"Chad Bareither","startTime":522.838,"endTime":526.708,"body":"a new physical product without ever"},{"speaker":"Chad Bareither","startTime":526.708,"endTime":529.318,"body":"thinking about, I don't even need to"},{"speaker":"Chad Bareither","startTime":526.708,"endTime":529.318,"body":"know whether or not there's a market."},{"speaker":"Chad Bareither","startTime":529.738,"endTime":530.788,"body":"For this potential sales."},{"speaker":"Chad Bareither","startTime":531.038,"endTime":533.588,"body":"The other two things that you mentioned"},{"speaker":"Chad Bareither","startTime":531.038,"endTime":533.588,"body":"that are very important to think"},{"speaker":"Chad Bareither","startTime":533.588,"endTime":537.608,"body":"about, so one is just the metabolism"},{"speaker":"Chad Bareither","startTime":533.588,"endTime":537.608,"body":"that your organization has for change."},{"speaker":"Chad Bareither","startTime":537.608,"endTime":541.028,"body":"So we're gonna change the way we do"},{"speaker":"Chad Bareither","startTime":537.608,"endTime":541.028,"body":"things and automate it, et cetera."},{"speaker":"Chad Bareither","startTime":541.078,"endTime":542.968,"body":"Can we handle that much stuff going on?"},{"speaker":"Chad Bareither","startTime":542.968,"endTime":549.668,"body":"Because now that, yeah, I have all these"},{"speaker":"Chad Bareither","startTime":542.968,"endTime":549.668,"body":"AI automation workflows launched, who is"},{"speaker":"Chad Bareither","startTime":549.878,"endTime":552.218,"body":"keeping track of what's happening there?"},{"speaker":"Chad Bareither","startTime":552.608,"endTime":555.368,"body":"There's still some work on the"},{"speaker":"Chad Bareither","startTime":552.608,"endTime":555.368,"body":"backend to make sure it's working"},{"speaker":"Chad Bareither","startTime":555.368,"endTime":558.158,"body":"and it's working correctly, and it's"},{"speaker":"Chad Bareither","startTime":555.368,"endTime":558.158,"body":"giving you quality outputs from that."},{"speaker":"Chad Bareither","startTime":558.728,"endTime":561.608,"body":"So I think one of the most"},{"speaker":"Chad Bareither","startTime":558.728,"endTime":561.608,"body":"important thing is on the front"},{"speaker":"Chad Bareither","startTime":561.608,"endTime":562.748,"body":"end is thinking about that."},{"speaker":"Chad Bareither","startTime":562.868,"endTime":564.908,"body":"That why that strategic element."},{"speaker":"Chad Bareither","startTime":565.148,"endTime":569.348,"body":"And so that is a very lean mindset of"},{"speaker":"Chad Bareither","startTime":565.148,"endTime":569.348,"body":"saying, what am I trying to accomplish?"},{"speaker":"Chad Bareither","startTime":569.618,"endTime":571.988,"body":"What is the output of"},{"speaker":"Chad Bareither","startTime":569.618,"endTime":571.988,"body":"this potential process?"},{"speaker":"Chad Bareither","startTime":572.258,"endTime":573.968,"body":"And then it's this feedback loop."},{"speaker":"Chad Bareither","startTime":574.128,"endTime":578.898,"body":"We refer to that as the Deming cycle, so"},{"speaker":"Chad Bareither","startTime":574.128,"endTime":578.898,"body":"it's an acronym, PDCA plan, do check act."},{"speaker":"Chad Bareither","startTime":578.898,"endTime":583.418,"body":"So if I'm gonna launch some sort of AI"},{"speaker":"Chad Bareither","startTime":578.898,"endTime":583.418,"body":"solution plan, what am I, what is what"},{"speaker":"Chad Bareither","startTime":583.418,"endTime":587.468,"body":"do I not have the capacity for today"},{"speaker":"Chad Bareither","startTime":583.418,"endTime":587.468,"body":"or don't have the ability to hire,"},{"speaker":"Chad Bareither","startTime":587.468,"endTime":588.818,"body":"or what am I trying to accomplish?"},{"speaker":"Chad Bareither","startTime":589.268,"endTime":591.998,"body":"Then being very thoughtful about"},{"speaker":"Chad Bareither","startTime":589.268,"endTime":591.998,"body":"the implementation of the tool."},{"speaker":"Chad Bareither","startTime":591.998,"endTime":596.243,"body":"It's not like the old infomercials"},{"speaker":"Chad Bareither","startTime":591.998,"endTime":596.243,"body":"with the ovens, set it and forget it."},{"speaker":"Chad Bareither","startTime":596.243,"endTime":601.333,"body":"It's be thoughtful about constructing"},{"speaker":"Chad Bareither","startTime":596.243,"endTime":601.333,"body":"that virtual team member and then"},{"speaker":"Chad Bareither","startTime":601.333,"endTime":604.543,"body":"don't forget to check are you actually"},{"speaker":"Chad Bareither","startTime":601.333,"endTime":604.543,"body":"getting the results that you want."},{"speaker":"Chad Bareither","startTime":605.473,"endTime":608.778,"body":"I know I've listened to some of your"},{"speaker":"Chad Bareither","startTime":605.473,"endTime":608.778,"body":"other episodes and there's even large"},{"speaker":"Chad Bareither","startTime":608.778,"endTime":612.288,"body":"corporations that are getting in"},{"speaker":"Chad Bareither","startTime":608.778,"endTime":612.288,"body":"trouble by just launching stuff that's"},{"speaker":"Chad Bareither","startTime":612.293,"endTime":617.163,"body":"not filtered, checked for accuracy,"},{"speaker":"Chad Bareither","startTime":612.293,"endTime":617.163,"body":"checked for plagiarism, et cetera."},{"speaker":"Chad Bareither","startTime":617.563,"endTime":620.743,"body":"But like not only checking the"},{"speaker":"Chad Bareither","startTime":617.563,"endTime":620.743,"body":"content before it goes up, but"},{"speaker":"Chad Bareither","startTime":620.743,"endTime":622.093,"body":"then also checking the results."},{"speaker":"Chad Bareither","startTime":622.513,"endTime":623.413,"body":"So that's great."},{"speaker":"Chad Bareither","startTime":624.253,"endTime":628.423,"body":"You're posting 17 times a"},{"speaker":"Chad Bareither","startTime":624.253,"endTime":628.423,"body":"day on Instagram or whatever."},{"speaker":"Chad Bareither","startTime":629.553,"endTime":632.733,"body":"Is it moving the needle in the"},{"speaker":"Chad Bareither","startTime":629.553,"endTime":632.733,"body":"strategic direction that you wanted?"},{"speaker":"Chad Bareither","startTime":632.733,"endTime":636.303,"body":"Or maybe you need to spend some time and"},{"speaker":"Chad Bareither","startTime":632.733,"endTime":636.303,"body":"be a little bit more thoughtful about"},{"speaker":"Chad Bareither","startTime":636.603,"endTime":639.033,"body":"where you're spending the resource and"},{"speaker":"Chad Bareither","startTime":636.603,"endTime":639.033,"body":"that's when the last step comes act."},{"speaker":"Chad Bareither","startTime":639.033,"endTime":643.683,"body":"So take some action, adjust or"},{"speaker":"Chad Bareither","startTime":639.033,"endTime":643.683,"body":"whatever, change the plan and iterate."},{"speaker":"Chad Bareither","startTime":644.133,"endTime":648.613,"body":"But in a lot of areas of business, not"},{"speaker":"Chad Bareither","startTime":644.133,"endTime":648.613,"body":"just AI deployments we see our clients"},{"speaker":"Chad Bareither","startTime":648.613,"endTime":651.883,"body":"like really struggle with that check"},{"speaker":"Chad Bareither","startTime":648.613,"endTime":651.883,"body":"and adjust portion of, because I can't"},{"speaker":"Chad Bareither","startTime":651.883,"endTime":655.003,"body":"check unless I had a goal that I wanted"},{"speaker":"Chad Bareither","startTime":651.883,"endTime":655.003,"body":"to accomplish in the first place."},{"speaker":"Jonathan Green","startTime":657.508,"endTime":663.088,"body":"Yeah, I fear that there's"},{"speaker":"Jonathan Green","startTime":657.508,"endTime":663.088,"body":"this idea that more is the answer to"},{"speaker":"Jonathan Green","startTime":663.088,"endTime":669.028,"body":"everything and more comments, more posts,"},{"speaker":"Jonathan Green","startTime":663.088,"endTime":669.028,"body":"more videos, more social media stuff."},{"speaker":"Jonathan Green","startTime":669.148,"endTime":673.468,"body":"And I see this sometimes when I talk"},{"speaker":"Jonathan Green","startTime":669.148,"endTime":673.468,"body":"to someone, they go, what do you want?"},{"speaker":"Jonathan Green","startTime":673.468,"endTime":674.068,"body":"More leads?"},{"speaker":"Jonathan Green","startTime":674.068,"endTime":676.078,"body":"And I go, okay, let me say I."},{"speaker":"Jonathan Green","startTime":674.068,"endTime":676.078,"body":"Let's say I get you a thousand"},{"speaker":"Jonathan Green","startTime":676.078,"endTime":677.578,"body":"leads and no one buys anything."},{"speaker":"Jonathan Green","startTime":677.578,"endTime":678.683,"body":"Are you happy?"},{"speaker":"Jonathan Green","startTime":680.308,"endTime":683.688,"body":"And we have this, sometimes"},{"speaker":"Jonathan Green","startTime":680.308,"endTime":683.688,"body":"we gamify ourselves, like we"},{"speaker":"Jonathan Green","startTime":683.688,"endTime":685.008,"body":"don't say what our real goal is."},{"speaker":"Jonathan Green","startTime":685.983,"endTime":689.173,"body":"And this biggest problem on social"},{"speaker":"Jonathan Green","startTime":685.983,"endTime":689.173,"body":"media is that we'll chase the wrong"},{"speaker":"Jonathan Green","startTime":689.173,"endTime":692.973,"body":"metric, which is like followers or"},{"speaker":"Jonathan Green","startTime":689.173,"endTime":692.973,"body":"engagement and it's one of the things"},{"speaker":"Jonathan Green","startTime":692.973,"endTime":696.123,"body":"I've discovered is I had a post go"},{"speaker":"Jonathan Green","startTime":692.973,"endTime":696.123,"body":"very viral last year and it was the"},{"speaker":"Jonathan Green","startTime":696.123,"endTime":698.193,"body":"lowest ROI of any post I've ever done."},{"speaker":"Jonathan Green","startTime":698.973,"endTime":704.763,"body":"So had 400,000 views on LinkedIn, which in"},{"speaker":"Jonathan Green","startTime":698.973,"endTime":704.763,"body":"LinkedIn is insane and I got 12 followers"},{"speaker":"Jonathan Green","startTime":704.763,"endTime":708.258,"body":"from it and I was like, this is horrible."},{"speaker":"Jonathan Green","startTime":708.898,"endTime":714.948,"body":"It's like basically it's a rounding"},{"speaker":"Jonathan Green","startTime":708.898,"endTime":714.948,"body":"error, and I realized that for"},{"speaker":"Jonathan Green","startTime":714.948,"endTime":718.248,"body":"something to go viral, it has to"},{"speaker":"Jonathan Green","startTime":714.948,"endTime":718.248,"body":"appeal to the masses, which means it"},{"speaker":"Jonathan Green","startTime":718.428,"endTime":720.678,"body":"doesn't appeal to your ideal customer."},{"speaker":"Jonathan Green","startTime":721.308,"endTime":724.908,"body":"The more, the broader it is, the"},{"speaker":"Jonathan Green","startTime":721.308,"endTime":724.908,"body":"less likely your actual customer will"},{"speaker":"Jonathan Green","startTime":724.908,"endTime":727.848,"body":"like it, which means it's actually"},{"speaker":"Jonathan Green","startTime":724.908,"endTime":727.848,"body":"negative impact on your business."},{"speaker":"Jonathan Green","startTime":728.238,"endTime":731.478,"body":"And that's one of the problems"},{"speaker":"Jonathan Green","startTime":728.238,"endTime":731.478,"body":"with chasing the wrong metric."},{"speaker":"Jonathan Green","startTime":731.478,"endTime":734.508,"body":"And I always say like when people say,"},{"speaker":"Jonathan Green","startTime":731.478,"endTime":734.508,"body":"what's the most important metric to you?"},{"speaker":"Jonathan Green","startTime":734.508,"endTime":736.038,"body":"I'm like, dollars for sure."},{"speaker":"Jonathan Green","startTime":736.038,"endTime":736.398,"body":"Money."},{"speaker":"Jonathan Green","startTime":737.088,"endTime":739.578,"body":"I can't pay you in engage"},{"speaker":"Jonathan Green","startTime":737.088,"endTime":739.578,"body":"unless I can pay you in likes."},{"speaker":"Jonathan Green","startTime":739.908,"endTime":740.058,"body":"Yeah."},{"speaker":"Jonathan Green","startTime":740.348,"endTime":744.518,"body":"So you want, that's the same metric"},{"speaker":"Jonathan Green","startTime":740.348,"endTime":744.518,"body":"you want and it's, that's important."},{"speaker":"Jonathan Green","startTime":744.518,"endTime":747.488,"body":"One of the dangers or things I"},{"speaker":"Jonathan Green","startTime":744.518,"endTime":747.488,"body":"see with AI is that people start"},{"speaker":"Jonathan Green","startTime":747.488,"endTime":749.108,"body":"talk so much about efficiency."},{"speaker":"Jonathan Green","startTime":749.418,"endTime":751.548,"body":"The problem is it's immeasurable."},{"speaker":"Jonathan Green","startTime":751.638,"endTime":754.728,"body":"It's usually self-reported I feel"},{"speaker":"Jonathan Green","startTime":751.638,"endTime":754.728,"body":"more efficient or I feel less"},{"speaker":"Jonathan Green","startTime":754.758,"endTime":756.168,"body":"efficient, or I got more done."},{"speaker":"Jonathan Green","startTime":756.798,"endTime":761.763,"body":"It's not very easy to objectively"},{"speaker":"Jonathan Green","startTime":756.798,"endTime":761.763,"body":"measure unless you do something like"},{"speaker":"Jonathan Green","startTime":761.763,"endTime":763.383,"body":"data entry that's very measurable."},{"speaker":"Jonathan Green","startTime":763.383,"endTime":765.783,"body":"Most people's tasks throughout"},{"speaker":"Jonathan Green","startTime":763.383,"endTime":765.783,"body":"the day are not that measurable,"},{"speaker":"Jonathan Green","startTime":766.263,"endTime":769.863,"body":"so it's like you couldn't tell"},{"speaker":"Jonathan Green","startTime":766.263,"endTime":769.863,"body":"like a 3% increase in efficiency."},{"speaker":"Jonathan Green","startTime":769.863,"endTime":772.623,"body":"You would not be able to measure that"},{"speaker":"Jonathan Green","startTime":769.863,"endTime":772.623,"body":"very well because they just went to"},{"speaker":"Jonathan Green","startTime":772.623,"endTime":775.173,"body":"the bathroom one time less today,"},{"speaker":"Jonathan Green","startTime":772.623,"endTime":775.173,"body":"and that threw up all the numbers."},{"speaker":"Jonathan Green","startTime":776.043,"endTime":777.063,"body":"It's that crazy."},{"speaker":"Jonathan Green","startTime":777.063,"endTime":777.483,"body":"And."},{"speaker":"Jonathan Green","startTime":777.783,"endTime":781.383,"body":"That's one of the problems is I see"},{"speaker":"Jonathan Green","startTime":777.783,"endTime":781.383,"body":"sometimes AI consultants like if"},{"speaker":"Jonathan Green","startTime":781.383,"endTime":783.543,"body":"you make everyone this much more"},{"speaker":"Jonathan Green","startTime":781.383,"endTime":783.543,"body":"efficient, you save this much money."},{"speaker":"Jonathan Green","startTime":783.543,"endTime":785.943,"body":"I'm like, yeah, if you don't pay them"},{"speaker":"Jonathan Green","startTime":783.543,"endTime":785.943,"body":"for the two hours of efficiency, like"},{"speaker":"Jonathan Green","startTime":785.943,"endTime":787.083,"body":"you still have to pay their salary."},{"speaker":"Jonathan Green","startTime":787.443,"endTime":790.983,"body":"The number doesn't change unless you"},{"speaker":"Jonathan Green","startTime":787.443,"endTime":790.983,"body":"fire someone or don't pay them for the"},{"speaker":"Jonathan Green","startTime":790.983,"endTime":792.543,"body":"two hours less a week they're working."},{"speaker":"Jonathan Green","startTime":793.083,"endTime":798.573,"body":"And that's the problem there is that"},{"speaker":"Jonathan Green","startTime":793.083,"endTime":798.573,"body":"we, I think what happens is we get a new"},{"speaker":"Jonathan Green","startTime":798.573,"endTime":804.843,"body":"tool and we think it's gonna make our"},{"speaker":"Jonathan Green","startTime":798.573,"endTime":804.843,"body":"lives better and it doesn't at first."},{"speaker":"Jonathan Green","startTime":804.843,"endTime":805.413,"body":"It's hard."},{"speaker":"Jonathan Green","startTime":806.718,"endTime":811.008,"body":"Learning a new process is hard and"},{"speaker":"Jonathan Green","startTime":806.718,"endTime":811.008,"body":"there's that dip and you start to,"},{"speaker":"Jonathan Green","startTime":811.008,"endTime":814.458,"body":"because everyone like is hyping ai,"},{"speaker":"Jonathan Green","startTime":811.008,"endTime":814.458,"body":"especially, you start to think it's me."},{"speaker":"Jonathan Green","startTime":815.628,"endTime":818.358,"body":"I'm actually slower 'cause I'm"},{"speaker":"Jonathan Green","startTime":815.628,"endTime":818.358,"body":"trying to learn this and I'm not"},{"speaker":"Jonathan Green","startTime":818.358,"endTime":819.468,"body":"learning as fast as everyone else."},{"speaker":"Jonathan Green","startTime":819.498,"endTime":822.608,"body":"And you start to enter this negative"},{"speaker":"Jonathan Green","startTime":819.498,"endTime":822.608,"body":"thought loop, which is that."},{"speaker":"Jonathan Green","startTime":824.093,"endTime":826.793,"body":"This is, this works for everyone"},{"speaker":"Jonathan Green","startTime":824.093,"endTime":826.793,"body":"else, but it doesn't work for me."},{"speaker":"Jonathan Green","startTime":826.793,"endTime":828.173,"body":"So there's something"},{"speaker":"Jonathan Green","startTime":826.793,"endTime":828.173,"body":"wrong with me and you."},{"speaker":"Jonathan Green","startTime":828.173,"endTime":832.163,"body":"It makes it worse and you can get in"},{"speaker":"Jonathan Green","startTime":828.173,"endTime":832.163,"body":"this like really negative cycle, even"},{"speaker":"Jonathan Green","startTime":832.163,"endTime":833.363,"body":"as large as your business, right?"},{"speaker":"Jonathan Green","startTime":833.363,"endTime":836.063,"body":"Where everyone is starting to feel"},{"speaker":"Jonathan Green","startTime":833.363,"endTime":836.063,"body":"like this working for everyone else."},{"speaker":"Jonathan Green","startTime":836.063,"endTime":839.933,"body":"Why are we the, why are we the one company"},{"speaker":"Jonathan Green","startTime":836.063,"endTime":839.933,"body":"that can't get AI working quickly or get"},{"speaker":"Jonathan Green","startTime":839.933,"endTime":843.023,"body":"that efficiency or everyone else, and."},{"speaker":"Jonathan Green","startTime":844.148,"endTime":847.898,"body":"This is this temptation we have"},{"speaker":"Jonathan Green","startTime":844.148,"endTime":847.898,"body":"to compare our backstage to"},{"speaker":"Jonathan Green","startTime":847.898,"endTime":849.188,"body":"everyone else's front of stage."},{"speaker":"Jonathan Green","startTime":849.338,"endTime":852.368,"body":"Like I have no idea what's happening"},{"speaker":"Jonathan Green","startTime":849.338,"endTime":852.368,"body":"to either side of your camera."},{"speaker":"Jonathan Green","startTime":852.418,"endTime":855.148,"body":"But so I only see what's"},{"speaker":"Jonathan Green","startTime":852.418,"endTime":855.148,"body":"on stage, front of stage."},{"speaker":"Jonathan Green","startTime":855.148,"endTime":856.708,"body":"The presentation pair same for me."},{"speaker":"Jonathan Green","startTime":856.708,"endTime":861.858,"body":"I set up the lights, we assume that"},{"speaker":"Jonathan Green","startTime":856.708,"endTime":861.858,"body":"someone would tell us if they're having"},{"speaker":"Jonathan Green","startTime":861.858,"endTime":864.618,"body":"a bad day, like no one's gonna, no"},{"speaker":"Jonathan Green","startTime":861.858,"endTime":864.618,"body":"one on LinkedIn ever post the truth."},{"speaker":"Jonathan Green","startTime":864.668,"endTime":866.618,"body":"Me and my wife had a fight"},{"speaker":"Jonathan Green","startTime":864.668,"endTime":866.618,"body":"this morning, it was my fault."},{"speaker":"Jonathan Green","startTime":866.618,"endTime":867.788,"body":"You never see that on LinkedIn."},{"speaker":"Jonathan Green","startTime":867.838,"endTime":869.458,"body":"Nobody would actually post"},{"speaker":"Jonathan Green","startTime":867.838,"endTime":869.458,"body":"it even though it's true."},{"speaker":"Jonathan Green","startTime":869.538,"endTime":872.418,"body":"And probably most of us have had"},{"speaker":"Jonathan Green","startTime":869.538,"endTime":872.418,"body":"have said something like that You"},{"speaker":"Jonathan Green","startTime":872.418,"endTime":873.768,"body":"dumb in the last month to our wive."},{"speaker":"Jonathan Green","startTime":873.768,"endTime":875.478,"body":"So it's not that crazy."},{"speaker":"Jonathan Green","startTime":875.478,"endTime":876.348,"body":"But we don't do it."},{"speaker":"Jonathan Green","startTime":876.588,"endTime":879.588,"body":"And that's because it's, there's a"},{"speaker":"Jonathan Green","startTime":876.588,"endTime":879.588,"body":"performative element in the same way"},{"speaker":"Jonathan Green","startTime":879.588,"endTime":881.358,"body":"that reality television's not real."},{"speaker":"Jonathan Green","startTime":881.448,"endTime":882.768,"body":"No one does those things."},{"speaker":"Jonathan Green","startTime":883.368,"endTime":885.648,"body":"People, when there's a camera"},{"speaker":"Jonathan Green","startTime":883.368,"endTime":885.648,"body":"there, they act different."},{"speaker":"Jonathan Green","startTime":885.648,"endTime":887.828,"body":"Or the, this person's"},{"speaker":"Jonathan Green","startTime":885.648,"endTime":887.828,"body":"make it louder, right?"},{"speaker":"Jonathan Green","startTime":887.828,"endTime":890.108,"body":"There's like a producer behind the camera."},{"speaker":"Jonathan Green","startTime":890.108,"endTime":894.768,"body":"So there's, we, for some reason"},{"speaker":"Jonathan Green","startTime":890.108,"endTime":894.768,"body":"we think that Instagram is"},{"speaker":"Jonathan Green","startTime":894.768,"endTime":897.498,"body":"real or and even if you like."},{"speaker":"Jonathan Green","startTime":897.933,"endTime":901.143,"body":"There's these act guy actors"},{"speaker":"Jonathan Green","startTime":897.933,"endTime":901.143,"body":"who like are abs actors, right?"},{"speaker":"Jonathan Green","startTime":901.143,"endTime":901.803,"body":"They have to show their abs."},{"speaker":"Jonathan Green","startTime":902.133,"endTime":905.763,"body":"Some of them have to plan the"},{"speaker":"Jonathan Green","startTime":902.133,"endTime":905.763,"body":"shirtless day, six months in"},{"speaker":"Jonathan Green","startTime":905.763,"endTime":908.163,"body":"advance, so they die at Target."},{"speaker":"Jonathan Green","startTime":908.403,"endTime":909.453,"body":"That's a nightmare."},{"speaker":"Jonathan Green","startTime":909.453,"endTime":912.213,"body":"And then the day of the thing,"},{"speaker":"Jonathan Green","startTime":909.453,"endTime":912.213,"body":"they only eat ice for three days."},{"speaker":"Jonathan Green","startTime":912.963,"endTime":914.943,"body":"There's a, and we, but"},{"speaker":"Jonathan Green","startTime":912.963,"endTime":914.943,"body":"we don't see that, right?"},{"speaker":"Jonathan Green","startTime":914.943,"endTime":916.653,"body":"We just say, oh, his abs"},{"speaker":"Jonathan Green","startTime":914.943,"endTime":916.653,"body":"like that all the time."},{"speaker":"Jonathan Green","startTime":916.653,"endTime":919.803,"body":"And he's six months of help"},{"speaker":"Jonathan Green","startTime":916.653,"endTime":919.803,"body":"for a three minute scene."},{"speaker":"Jonathan Green","startTime":919.863,"endTime":922.263,"body":"And that's the backstage, right?"},{"speaker":"Jonathan Green","startTime":922.263,"endTime":924.573,"body":"That's the off camera"},{"speaker":"Jonathan Green","startTime":922.263,"endTime":924.573,"body":"part that we don't notice."},{"speaker":"Jonathan Green","startTime":924.573,"endTime":926.253,"body":"We just see that one moment."},{"speaker":"Jonathan Green","startTime":926.958,"endTime":929.658,"body":"Which is great 'cause he worked"},{"speaker":"Jonathan Green","startTime":926.958,"endTime":929.658,"body":"towards it like great for him."},{"speaker":"Jonathan Green","startTime":929.658,"endTime":930.378,"body":"Congratulations."},{"speaker":"Jonathan Green","startTime":930.378,"endTime":930.918,"body":"The scene work."},{"speaker":"Jonathan Green","startTime":930.918,"endTime":933.558,"body":"But it's like a huge amount"},{"speaker":"Jonathan Green","startTime":930.918,"endTime":933.558,"body":"of effort that we discount."},{"speaker":"Jonathan Green","startTime":933.558,"endTime":934.998,"body":"So then we try and do it for ourselves."},{"speaker":"Jonathan Green","startTime":934.998,"endTime":936.528,"body":"We go, why isn't it"},{"speaker":"Jonathan Green","startTime":934.998,"endTime":936.528,"body":"working for me in one day?"},{"speaker":"Jonathan Green","startTime":937.098,"endTime":938.358,"body":"And it's I've never, I"},{"speaker":"Jonathan Green","startTime":937.098,"endTime":938.358,"body":"don't know about you."},{"speaker":"Jonathan Green","startTime":938.358,"endTime":939.528,"body":"I've never eaten ice for three."},{"speaker":"Jonathan Green","startTime":939.528,"endTime":940.488,"body":"Like I've never done that."},{"speaker":"Jonathan Green","startTime":940.488,"endTime":943.668,"body":"That's so tough that you're"},{"speaker":"Jonathan Green","startTime":940.488,"endTime":943.668,"body":"so hungry, you're eating ice."},{"speaker":"Jonathan Green","startTime":943.668,"endTime":944.478,"body":"It's so wild."},{"speaker":"Jonathan Green","startTime":944.478,"endTime":947.808,"body":"And in the same way we see other"},{"speaker":"Jonathan Green","startTime":944.478,"endTime":947.808,"body":"people using these tools and I'm"},{"speaker":"Jonathan Green","startTime":947.808,"endTime":949.128,"body":"sure it's the same in manufacturing."},{"speaker":"Jonathan Green","startTime":949.128,"endTime":950.618,"body":"Someone else gets."},{"speaker":"Jonathan Green","startTime":951.608,"endTime":955.058,"body":"And I've had amazing guests who"},{"speaker":"Jonathan Green","startTime":951.608,"endTime":955.058,"body":"were like, have AI welding machines."},{"speaker":"Jonathan Green","startTime":955.058,"endTime":956.798,"body":"And there's some really cool things"},{"speaker":"Jonathan Green","startTime":955.058,"endTime":956.798,"body":"there where a machine will start"},{"speaker":"Jonathan Green","startTime":956.798,"endTime":959.438,"body":"to tell you how it's breaking down."},{"speaker":"Jonathan Green","startTime":959.468,"endTime":963.658,"body":"So some cool things AI can do is say, oh,"},{"speaker":"Jonathan Green","startTime":959.468,"endTime":963.658,"body":"here's what's but it's still, it doesn't."},{"speaker":"Jonathan Green","startTime":964.318,"endTime":965.788,"body":"Mean, it's gonna be easy."},{"speaker":"Jonathan Green","startTime":965.788,"endTime":966.538,"body":"I can't tell."},{"speaker":"Jonathan Green","startTime":967.078,"endTime":969.508,"body":"I got into a raging"},{"speaker":"Jonathan Green","startTime":967.078,"endTime":969.508,"body":"fight with an AI today."},{"speaker":"Jonathan Green","startTime":969.988,"endTime":974.308,"body":"Like I said, some really dark stuff"},{"speaker":"Jonathan Green","startTime":969.988,"endTime":974.308,"body":"and it was completely wrong and it"},{"speaker":"Jonathan Green","startTime":974.308,"endTime":975.688,"body":"would go, no, here's the new code."},{"speaker":"Jonathan Green","startTime":975.688,"endTime":977.488,"body":"It would give me the exact"},{"speaker":"Jonathan Green","startTime":975.688,"endTime":977.488,"body":"same four lines of code."},{"speaker":"Jonathan Green","startTime":977.488,"endTime":979.168,"body":"I go, you are insane."},{"speaker":"Jonathan Green","startTime":979.228,"endTime":980.098,"body":"And it got really mad."},{"speaker":"Jonathan Green","startTime":980.098,"endTime":982.408,"body":"I go, because if you keep giving"},{"speaker":"Jonathan Green","startTime":980.098,"endTime":982.408,"body":"the same ant, you keep going,"},{"speaker":"Jonathan Green","startTime":982.858,"endTime":985.018,"body":"oh, here's a different answer,"},{"speaker":"Jonathan Green","startTime":982.858,"endTime":985.018,"body":"then give me the same code."},{"speaker":"Jonathan Green","startTime":985.018,"endTime":986.428,"body":"That's the definition of insanity."},{"speaker":"Jonathan Green","startTime":986.848,"endTime":989.038,"body":"And like it got mad, it got really hot."},{"speaker":"Jonathan Green","startTime":989.188,"endTime":991.228,"body":"And it's like the idea that."},{"speaker":"Jonathan Green","startTime":991.593,"endTime":993.153,"body":"Things never go wrong."},{"speaker":"Jonathan Green","startTime":993.693,"endTime":994.893,"body":"That's a misnomer."},{"speaker":"Jonathan Green","startTime":994.943,"endTime":996.293,"body":"And that's why I try"},{"speaker":"Jonathan Green","startTime":994.943,"endTime":996.293,"body":"to tell those stories."},{"speaker":"Jonathan Green","startTime":996.293,"endTime":999.323,"body":"It's no, I get into a rage with"},{"speaker":"Jonathan Green","startTime":996.293,"endTime":999.323,"body":"AI all the time when it makes a"},{"speaker":"Jonathan Green","startTime":999.323,"endTime":1000.643,"body":"mistake and then won't admit it."},{"speaker":"Jonathan Green","startTime":1001.453,"endTime":1002.743,"body":"That's important to know."},{"speaker":"Jonathan Green","startTime":1002.743,"endTime":1003.823,"body":"So what happens to you?"},{"speaker":"Jonathan Green","startTime":1003.823,"endTime":1007.873,"body":"But I think that a lot of it can"},{"speaker":"Jonathan Green","startTime":1003.823,"endTime":1007.873,"body":"happen where you add on a new project,"},{"speaker":"Jonathan Green","startTime":1007.873,"endTime":1009.163,"body":"you start to overwhelm yourself."},{"speaker":"Jonathan Green","startTime":1009.163,"endTime":1012.013,"body":"It doesn't increase efficiency because"},{"speaker":"Jonathan Green","startTime":1009.163,"endTime":1012.013,"body":"you forget that time to learn it."},{"speaker":"Jonathan Green","startTime":1012.223,"endTime":1014.053,"body":"Then you start thinking,"},{"speaker":"Jonathan Green","startTime":1012.223,"endTime":1014.053,"body":"oh, it works for what else?"},{"speaker":"Jonathan Green","startTime":1014.053,"endTime":1014.923,"body":"It's not working for me."},{"speaker":"Jonathan Green","startTime":1014.923,"endTime":1017.323,"body":"So there's a problem with me"},{"speaker":"Jonathan Green","startTime":1014.923,"endTime":1017.323,"body":"until like now it's piling on."},{"speaker":"Jonathan Green","startTime":1017.323,"endTime":1019.303,"body":"Now you have a physical"},{"speaker":"Jonathan Green","startTime":1017.323,"endTime":1019.303,"body":"and an emotional problem."},{"speaker":"Jonathan Green","startTime":1019.523,"endTime":1024.198,"body":"So I wanna pull back again to the"},{"speaker":"Jonathan Green","startTime":1019.523,"endTime":1024.198,"body":"core concept you talked about and"},{"speaker":"Jonathan Green","startTime":1024.198,"endTime":1027.528,"body":"it's the core concept of your book,"},{"speaker":"Jonathan Green","startTime":1024.198,"endTime":1027.528,"body":"which is like to less is more."},{"speaker":"Jonathan Green","startTime":1027.618,"endTime":1032.898,"body":"And I think it's so important, like one"},{"speaker":"Jonathan Green","startTime":1027.618,"endTime":1032.898,"body":"of the ways I know a business is gonna"},{"speaker":"Jonathan Green","startTime":1032.898,"endTime":1034.368,"body":"fail is if I say, who's your customer?"},{"speaker":"Jonathan Green","startTime":1034.368,"endTime":1035.238,"body":"And they go, everyone."},{"speaker":"Jonathan Green","startTime":1035.293,"endTime":1035.823,"body":"I'm like, oh."},{"speaker":"Jonathan Green","startTime":1036.518,"endTime":1038.603,"body":"That's the worst customer"},{"speaker":"Jonathan Green","startTime":1036.518,"endTime":1038.603,"body":"base you can have."},{"speaker":"Jonathan Green","startTime":1038.633,"endTime":1039.713,"body":"'cause everyone is different."},{"speaker":"Jonathan Green","startTime":1040.403,"endTime":1043.883,"body":"And it's like the more dialed in it"},{"speaker":"Jonathan Green","startTime":1040.403,"endTime":1043.883,"body":"is, the more likely you are to succeed."},{"speaker":"Jonathan Green","startTime":1043.883,"endTime":1045.263,"body":"'cause you know who you're talking to."},{"speaker":"Jonathan Green","startTime":1045.718,"endTime":1051.208,"body":"How can people before ai, I always say"},{"speaker":"Jonathan Green","startTime":1045.718,"endTime":1051.208,"body":"before you grab an ai, write down a plan."},{"speaker":"Jonathan Green","startTime":1051.208,"endTime":1053.668,"body":"Like know what you want"},{"speaker":"Jonathan Green","startTime":1051.208,"endTime":1053.668,"body":"from any tool or anything."},{"speaker":"Jonathan Green","startTime":1053.668,"endTime":1058.438,"body":"How can someone pull back and go, okay,"},{"speaker":"Jonathan Green","startTime":1053.668,"endTime":1058.438,"body":"what is an efficient use of my time?"},{"speaker":"Jonathan Green","startTime":1058.438,"endTime":1060.598,"body":"Or what is the right thing to do?"},{"speaker":"Jonathan Green","startTime":1061.348,"endTime":1065.728,"body":"Because doing something just because you"},{"speaker":"Jonathan Green","startTime":1061.348,"endTime":1065.728,"body":"can often doesn't help your business."},{"speaker":"Chad Bareither","startTime":1065.908,"endTime":1066.148,"body":"Yeah."},{"speaker":"Chad Bareither","startTime":1067.288,"endTime":1068.218,"body":"You covered a lot there."},{"speaker":"Chad Bareither","startTime":1068.308,"endTime":1070.498,"body":"I made some notes, a couple"},{"speaker":"Chad Bareither","startTime":1068.308,"endTime":1070.498,"body":"of points to hit back to."},{"speaker":"Chad Bareither","startTime":1070.498,"endTime":1071.908,"body":"So such good stuff."},{"speaker":"Chad Bareither","startTime":1072.448,"endTime":1075.818,"body":"So you start off talking about how"},{"speaker":"Chad Bareither","startTime":1072.448,"endTime":1075.818,"body":"people feel like, oh, I'm falling behind."},{"speaker":"Chad Bareither","startTime":1075.818,"endTime":1077.258,"body":"I need to do this AI thing, right?"},{"speaker":"Chad Bareither","startTime":1077.258,"endTime":1079.928,"body":"So there is a barrier, but"},{"speaker":"Chad Bareither","startTime":1077.258,"endTime":1079.928,"body":"at the same time, it's cheap"},{"speaker":"Chad Bareither","startTime":1079.928,"endTime":1081.668,"body":"and easy to use ai, right?"},{"speaker":"Chad Bareither","startTime":1081.668,"endTime":1083.588,"body":"So we can just feel like, just deploy."},{"speaker":"Chad Bareither","startTime":1083.588,"endTime":1086.918,"body":"But without thinking about that"},{"speaker":"Chad Bareither","startTime":1083.588,"endTime":1086.918,"body":"specifically, if we're talking about"},{"speaker":"Chad Bareither","startTime":1088.053,"endTime":1092.003,"body":"brand recognition, thought leadership,"},{"speaker":"Chad Bareither","startTime":1088.053,"endTime":1092.003,"body":"et cetera, of who's my audience I'm even"},{"speaker":"Chad Bareither","startTime":1092.003,"endTime":1096.703,"body":"talking to, so the concept of niching"},{"speaker":"Chad Bareither","startTime":1092.003,"endTime":1096.703,"body":"down and saying are you speaking to"},{"speaker":"Chad Bareither","startTime":1096.703,"endTime":1101.323,"body":"one specific person's problem or are"},{"speaker":"Chad Bareither","startTime":1096.703,"endTime":1101.323,"body":"you just saying people have problems?"},{"speaker":"Chad Bareither","startTime":1101.323,"endTime":1103.363,"body":"And people are like,"},{"speaker":"Chad Bareither","startTime":1101.323,"endTime":1103.363,"body":"yeah, they do post, right?"},{"speaker":"Chad Bareither","startTime":1103.363,"endTime":1106.723,"body":"Like you were talking about"},{"speaker":"Chad Bareither","startTime":1103.363,"endTime":1106.723,"body":"400,000 likes and 12 followers."},{"speaker":"Chad Bareither","startTime":1107.533,"endTime":1111.133,"body":"So speaking to the specific"},{"speaker":"Chad Bareither","startTime":1107.533,"endTime":1111.133,"body":"problem that you're able to solve."},{"speaker":"Chad Bareither","startTime":1111.133,"endTime":1113.743,"body":"But that takes some introspection, right?"},{"speaker":"Chad Bareither","startTime":1113.743,"endTime":1115.093,"body":"So the hard work."},{"speaker":"Chad Bareither","startTime":1115.758,"endTime":1118.968,"body":"It's not just deploying the AI tool, it's"},{"speaker":"Chad Bareither","startTime":1115.758,"endTime":1118.968,"body":"sitting back and saying what problem,"},{"speaker":"Chad Bareither","startTime":1119.088,"endTime":1123.678,"body":"what service, what product are we"},{"speaker":"Chad Bareither","startTime":1119.088,"endTime":1123.678,"body":"providing and who is our target market"},{"speaker":"Chad Bareither","startTime":1123.828,"endTime":1125.778,"body":"and what's our process for delivering it?"},{"speaker":"Chad Bareither","startTime":1126.418,"endTime":1127.978,"body":"So I work in the consulting space."},{"speaker":"Chad Bareither","startTime":1127.978,"endTime":1131.598,"body":"I think there's this fear, or it's been"},{"speaker":"Chad Bareither","startTime":1127.978,"endTime":1131.598,"body":"talked about in some spaces like that"},{"speaker":"Chad Bareither","startTime":1131.598,"endTime":1136.548,"body":"AI's gonna replace consulting or coaches,"},{"speaker":"Chad Bareither","startTime":1131.598,"endTime":1136.548,"body":"nutritionist, whatever you wanna say."},{"speaker":"Chad Bareither","startTime":1137.088,"endTime":1140.598,"body":"In some cases, yeah, some of that"},{"speaker":"Chad Bareither","startTime":1137.088,"endTime":1140.598,"body":"knowledge can be synthesized,"},{"speaker":"Chad Bareither","startTime":1140.598,"endTime":1144.138,"body":"but what's really gonna eliminate"},{"speaker":"Chad Bareither","startTime":1140.598,"endTime":1144.138,"body":"your business is not AI in itself."},{"speaker":"Chad Bareither","startTime":1144.138,"endTime":1146.118,"body":"It's bad scoping and weak process."},{"speaker":"Chad Bareither","startTime":1147.018,"endTime":1150.648,"body":"And so if you don't focus on your"},{"speaker":"Chad Bareither","startTime":1147.018,"endTime":1150.648,"body":"scoping and your focus and your process"},{"speaker":"Chad Bareither","startTime":1150.678,"endTime":1154.568,"body":"upfront and then say AI is a tool to"},{"speaker":"Chad Bareither","startTime":1150.678,"endTime":1154.568,"body":"accelerate that maybe I can tell a"},{"speaker":"Chad Bareither","startTime":1154.568,"endTime":1159.368,"body":"story to illustrate that when I was"},{"speaker":"Chad Bareither","startTime":1154.568,"endTime":1159.368,"body":"working with a public utility, so like"},{"speaker":"Chad Bareither","startTime":1159.368,"endTime":1161.198,"body":"natural gas and electric distribution."},{"speaker":"Chad Bareither","startTime":1161.663,"endTime":1165.958,"body":"There was a push for data and"},{"speaker":"Chad Bareither","startTime":1161.663,"endTime":1165.958,"body":"digitalization and one of the things"},{"speaker":"Chad Bareither","startTime":1165.958,"endTime":1168.648,"body":"they were talking about is they would"},{"speaker":"Chad Bareither","startTime":1165.958,"endTime":1168.648,"body":"get from the field, so they're gonna"},{"speaker":"Chad Bareither","startTime":1168.648,"endTime":1172.618,"body":"come out, they're gonna install a gas"},{"speaker":"Chad Bareither","startTime":1168.648,"endTime":1172.618,"body":"line or a distribution line for electric."},{"speaker":"Chad Bareither","startTime":1173.338,"endTime":1176.608,"body":"And when you get in the field, like"},{"speaker":"Chad Bareither","startTime":1173.338,"endTime":1176.608,"body":"there may be a tree in the way, there"},{"speaker":"Chad Bareither","startTime":1176.608,"endTime":1180.268,"body":"may be a mail, there may be something"},{"speaker":"Chad Bareither","startTime":1176.608,"endTime":1180.268,"body":"there that wasn't on the map, right?"},{"speaker":"Chad Bareither","startTime":1180.268,"endTime":1181.378,"body":"So you have to adjust it."},{"speaker":"Chad Bareither","startTime":1181.378,"endTime":1184.528,"body":"So you make an infield change called"},{"speaker":"Chad Bareither","startTime":1181.378,"endTime":1184.528,"body":"a red line and they would get back"},{"speaker":"Chad Bareither","startTime":1184.528,"endTime":1187.288,"body":"field notes and red line changes and"},{"speaker":"Chad Bareither","startTime":1184.528,"endTime":1187.288,"body":"they're saying, oh, it's taking forever"},{"speaker":"Chad Bareither","startTime":1187.318,"endTime":1189.418,"body":"'cause it's paper based and it has"},{"speaker":"Chad Bareither","startTime":1187.318,"endTime":1189.418,"body":"to go back and we have to enter 'em."},{"speaker":"Chad Bareither","startTime":1189.778,"endTime":1192.968,"body":"We're gonna get everyone in the field"},{"speaker":"Chad Bareither","startTime":1189.778,"endTime":1192.968,"body":"toughbooks and they can put it in."},{"speaker":"Chad Bareither","startTime":1193.018,"endTime":1193.408,"body":"Great."},{"speaker":"Chad Bareither","startTime":1193.648,"endTime":1196.378,"body":"We gave everyone in the field"},{"speaker":"Chad Bareither","startTime":1193.648,"endTime":1196.378,"body":"toughbooks with very little training."},{"speaker":"Chad Bareither","startTime":1196.588,"endTime":1197.308,"body":"And you know what we got?"},{"speaker":"Chad Bareither","startTime":1197.548,"endTime":1199.858,"body":"We got really crappy data a lot faster."},{"speaker":"Chad Bareither","startTime":1200.188,"endTime":1201.478,"body":"So it's still wrong."},{"speaker":"Chad Bareither","startTime":1201.778,"endTime":1205.198,"body":"We automated it, but like now we have"},{"speaker":"Chad Bareither","startTime":1201.778,"endTime":1205.198,"body":"a whole new problem to solve, right?"},{"speaker":"Chad Bareither","startTime":1205.198,"endTime":1208.918,"body":"So we didn't take time to invest in"},{"speaker":"Chad Bareither","startTime":1205.198,"endTime":1208.918,"body":"understanding the problem and the"},{"speaker":"Chad Bareither","startTime":1208.918,"endTime":1213.718,"body":"process that we were going after"},{"speaker":"Chad Bareither","startTime":1208.918,"endTime":1213.718,"body":"before we put this this efficiency"},{"speaker":"Chad Bareither","startTime":1213.718,"endTime":1215.278,"body":"acceleration on top of that."},{"speaker":"Chad Bareither","startTime":1215.678,"endTime":1217.658,"body":"So because there's a quote"},{"speaker":"Chad Bareither","startTime":1215.678,"endTime":1217.658,"body":"from Peter Drucker, right?"},{"speaker":"Chad Bareither","startTime":1217.658,"endTime":1220.238,"body":"There's nothing more wasteful"},{"speaker":"Chad Bareither","startTime":1217.658,"endTime":1220.238,"body":"than doing efficiently, which"},{"speaker":"Chad Bareither","startTime":1220.238,"endTime":1221.138,"body":"should not be done at all."},{"speaker":"Chad Bareither","startTime":1221.708,"endTime":1222.278,"body":"So great."},{"speaker":"Chad Bareither","startTime":1222.818,"endTime":1227.378,"body":"You're blasting out social media"},{"speaker":"Chad Bareither","startTime":1222.818,"endTime":1227.378,"body":"content and people see that you're"},{"speaker":"Chad Bareither","startTime":1227.378,"endTime":1229.238,"body":"posting, but it's noise, right?"},{"speaker":"Chad Bareither","startTime":1229.238,"endTime":1232.778,"body":"It's not tugging at the"},{"speaker":"Chad Bareither","startTime":1229.238,"endTime":1232.778,"body":"heartstring of your specific"},{"speaker":"Chad Bareither","startTime":1232.778,"endTime":1234.428,"body":"client or customer's problem."},{"speaker":"Chad Bareither","startTime":1234.938,"endTime":1236.528,"body":"It's just noise."},{"speaker":"Chad Bareither","startTime":1236.528,"endTime":1238.598,"body":"You have a presence, but"},{"speaker":"Chad Bareither","startTime":1236.528,"endTime":1238.598,"body":"you don't have a following."},{"speaker":"Chad Bareither","startTime":1239.213,"endTime":1241.623,"body":"And I think that's one of the big"},{"speaker":"Chad Bareither","startTime":1239.213,"endTime":1241.623,"body":"problems that we have is that this"},{"speaker":"Chad Bareither","startTime":1241.623,"endTime":1244.833,"body":"focus on more and more, more, whether"},{"speaker":"Chad Bareither","startTime":1241.623,"endTime":1244.833,"body":"it's in your business or we're talking"},{"speaker":"Chad Bareither","startTime":1244.833,"endTime":1249.123,"body":"specifically ai, but like more of"},{"speaker":"Chad Bareither","startTime":1244.833,"endTime":1249.123,"body":"whats, to your point, I want more"},{"speaker":"Chad Bareither","startTime":1249.393,"endTime":1252.123,"body":"leads, but if they're not qualified"},{"speaker":"Chad Bareither","startTime":1249.393,"endTime":1252.123,"body":"and they're not buying anything great."},{"speaker":"Chad Bareither","startTime":1252.123,"endTime":1256.603,"body":"I want more likes, more"},{"speaker":"Chad Bareither","startTime":1252.123,"endTime":1256.603,"body":"views, more impressions."},{"speaker":"Chad Bareither","startTime":1256.633,"endTime":1259.123,"body":"But if that doesn't actually"},{"speaker":"Chad Bareither","startTime":1256.633,"endTime":1259.123,"body":"translate into whatever product"},{"speaker":"Chad Bareither","startTime":1259.123,"endTime":1260.203,"body":"or service you're selling."},{"speaker":"Chad Bareither","startTime":1260.563,"endTime":1264.373,"body":"So I would pull everything back"},{"speaker":"Chad Bareither","startTime":1260.563,"endTime":1264.373,"body":"and say, you need to start up front"},{"speaker":"Chad Bareither","startTime":1264.373,"endTime":1267.063,"body":"with just saying okay, so what"},{"speaker":"Chad Bareither","startTime":1264.373,"endTime":1267.063,"body":"is the strategy of my business?"},{"speaker":"Chad Bareither","startTime":1267.143,"endTime":1268.073,"body":"Who do I serve?"},{"speaker":"Chad Bareither","startTime":1268.073,"endTime":1269.393,"body":"What do they value?"},{"speaker":"Chad Bareither","startTime":1269.393,"endTime":1271.973,"body":"And then architect your"},{"speaker":"Chad Bareither","startTime":1269.393,"endTime":1271.973,"body":"processes for delivering that."},{"speaker":"Chad Bareither","startTime":1271.973,"endTime":1276.383,"body":"And then maybe automation and AI"},{"speaker":"Chad Bareither","startTime":1271.973,"endTime":1276.383,"body":"can help you become more efficient."},{"speaker":"Chad Bareither","startTime":1276.863,"endTime":1279.353,"body":"There was one other thing you"},{"speaker":"Chad Bareither","startTime":1276.863,"endTime":1279.353,"body":"talked in there about no one posts"},{"speaker":"Chad Bareither","startTime":1279.353,"endTime":1283.408,"body":"on LinkedIn and Facebook, like the"},{"speaker":"Chad Bareither","startTime":1279.353,"endTime":1283.408,"body":"fight they had there with their wife"},{"speaker":"Chad Bareither","startTime":1283.408,"endTime":1284.818,"body":"or the other thing, another thing."},{"speaker":"Chad Bareither","startTime":1285.283,"endTime":1288.763,"body":"Especially in my space, like coaches,"},{"speaker":"Chad Bareither","startTime":1285.283,"endTime":1288.763,"body":"advisors, consultants need to be"},{"speaker":"Chad Bareither","startTime":1288.763,"endTime":1292.863,"body":"careful of not creating this like"},{"speaker":"Chad Bareither","startTime":1288.763,"endTime":1292.863,"body":"Insta you version of yourself, right?"},{"speaker":"Chad Bareither","startTime":1292.863,"endTime":1298.233,"body":"This Instagram version where like"},{"speaker":"Chad Bareither","startTime":1292.863,"endTime":1298.233,"body":"you are this lone, stoic sage and you"},{"speaker":"Chad Bareither","startTime":1298.233,"endTime":1301.053,"body":"have all the answers and then they"},{"speaker":"Chad Bareither","startTime":1298.233,"endTime":1301.053,"body":"meet you and they're unimpressed."},{"speaker":"Chad Bareither","startTime":1301.103,"endTime":1302.213,"body":"Wouldn't that be terrible?"},{"speaker":"Chad Bareither","startTime":1302.993,"endTime":1306.173,"body":"So you've synthesized all this knowledge"},{"speaker":"Chad Bareither","startTime":1302.993,"endTime":1306.173,"body":"together, you've pulled it together, but"},{"speaker":"Chad Bareither","startTime":1306.173,"endTime":1310.318,"body":"then like you can't actually cash the"},{"speaker":"Chad Bareither","startTime":1306.173,"endTime":1310.318,"body":"check that you're writing like that's."},{"speaker":"Chad Bareither","startTime":1311.618,"endTime":1313.298,"body":"That's something you have"},{"speaker":"Chad Bareither","startTime":1311.618,"endTime":1313.298,"body":"to look out for as well."},{"speaker":"Chad Bareither","startTime":1313.298,"endTime":1316.838,"body":"So at least in the deployment"},{"speaker":"Chad Bareither","startTime":1313.298,"endTime":1316.838,"body":"of, we use AI in any content"},{"speaker":"Chad Bareither","startTime":1316.838,"endTime":1318.008,"body":"generation within our company."},{"speaker":"Chad Bareither","startTime":1318.488,"endTime":1320.408,"body":"It's trained on all of our own IP."},{"speaker":"Chad Bareither","startTime":1320.438,"endTime":1322.748,"body":"It's trained on my book, it's"},{"speaker":"Chad Bareither","startTime":1320.438,"endTime":1322.748,"body":"trained upon our blog posts."},{"speaker":"Chad Bareither","startTime":1322.748,"endTime":1324.428,"body":"It's trained upon our case studies."},{"speaker":"Chad Bareither","startTime":1324.428,"endTime":1326.918,"body":"So I'm not gonna go out there"},{"speaker":"Chad Bareither","startTime":1324.428,"endTime":1326.918,"body":"and promise people results that"},{"speaker":"Chad Bareither","startTime":1326.918,"endTime":1328.418,"body":"we actually haven't delivered."},{"speaker":"Chad Bareither","startTime":1328.868,"endTime":1333.668,"body":"I'm not gonna refer to solutions,"},{"speaker":"Chad Bareither","startTime":1328.868,"endTime":1333.668,"body":"methods, principles, and tools"},{"speaker":"Chad Bareither","startTime":1333.668,"endTime":1335.498,"body":"that we don't actually use."},{"speaker":"Chad Bareither","startTime":1336.053,"endTime":1339.943,"body":"Because that's gonna just create,"},{"speaker":"Chad Bareither","startTime":1336.053,"endTime":1339.943,"body":"again it's efficiency, gen, efficiently"},{"speaker":"Chad Bareither","startTime":1339.943,"endTime":1344.833,"body":"generating a lot of stuff, but it may"},{"speaker":"Chad Bareither","startTime":1339.943,"endTime":1344.833,"body":"not actually turn into any sort of value."},{"speaker":"Jonathan Green","startTime":1348.433,"endTime":1350.443,"body":"Yeah, I"},{"speaker":"Jonathan Green","startTime":1348.433,"endTime":1350.443,"body":"think you're so right."},{"speaker":"Jonathan Green","startTime":1350.953,"endTime":1356.023,"body":"The danger is that it's so"},{"speaker":"Jonathan Green","startTime":1350.953,"endTime":1356.023,"body":"easy and that's the temptation."},{"speaker":"Jonathan Green","startTime":1356.023,"endTime":1360.013,"body":"If it's, if it was really hard to generate"},{"speaker":"Jonathan Green","startTime":1356.023,"endTime":1360.013,"body":"trash content, people wouldn't do it,"},{"speaker":"Jonathan Green","startTime":1360.013,"endTime":1362.743,"body":"but you could push a button and make it."},{"speaker":"Jonathan Green","startTime":1363.988,"endTime":1366.748,"body":"AI image that looks"},{"speaker":"Jonathan Green","startTime":1363.988,"endTime":1366.748,"body":"terrible, but it's okay."},{"speaker":"Jonathan Green","startTime":1367.258,"endTime":1369.988,"body":"And then write a post that's"},{"speaker":"Jonathan Green","startTime":1367.258,"endTime":1369.988,"body":"generic but not crazy."},{"speaker":"Jonathan Green","startTime":1369.988,"endTime":1371.818,"body":"And then it's easier and easier."},{"speaker":"Jonathan Green","startTime":1371.818,"endTime":1374.458,"body":"And I think that's something"},{"speaker":"Jonathan Green","startTime":1371.818,"endTime":1374.458,"body":"that we forget about is that"},{"speaker":"Jonathan Green","startTime":1374.458,"endTime":1377.578,"body":"like most bad stuff is easy."},{"speaker":"Jonathan Green","startTime":1378.088,"endTime":1380.008,"body":"Good stuff is hard in most cases, right?"},{"speaker":"Jonathan Green","startTime":1380.058,"endTime":1386.088,"body":"And that's what happens is that"},{"speaker":"Jonathan Green","startTime":1380.058,"endTime":1386.088,"body":"you start to look at something"},{"speaker":"Jonathan Green","startTime":1386.118,"endTime":1387.288,"body":"like social media is hard."},{"speaker":"Jonathan Green","startTime":1387.288,"endTime":1388.098,"body":"It just is."},{"speaker":"Jonathan Green","startTime":1388.308,"endTime":1389.568,"body":"It's hard to think of something to write."},{"speaker":"Jonathan Green","startTime":1389.568,"endTime":1392.898,"body":"It's hard to write a post that goes"},{"speaker":"Jonathan Green","startTime":1389.568,"endTime":1392.898,"body":"viral and you could put a lot of work."},{"speaker":"Jonathan Green","startTime":1392.898,"endTime":1395.468,"body":"And I put a it's happened to me with"},{"speaker":"Jonathan Green","startTime":1392.898,"endTime":1395.468,"body":"books, the book that I spent the most"},{"speaker":"Jonathan Green","startTime":1395.468,"endTime":1399.458,"body":"time writing, people like the least,"},{"speaker":"Jonathan Green","startTime":1395.468,"endTime":1399.458,"body":"and a book that I wrote in one day."},{"speaker":"Jonathan Green","startTime":1399.458,"endTime":1400.808,"body":"People really love so."},{"speaker":"Jonathan Green","startTime":1401.678,"endTime":1405.998,"body":"There's no correlation between"},{"speaker":"Jonathan Green","startTime":1401.678,"endTime":1405.998,"body":"your effort and people's response."},{"speaker":"Jonathan Green","startTime":1406.238,"endTime":1407.018,"body":"And we can all see this."},{"speaker":"Jonathan Green","startTime":1407.018,"endTime":1409.928,"body":"'cause you can talk about, there's"},{"speaker":"Jonathan Green","startTime":1407.018,"endTime":1409.928,"body":"certain movies that like bombed and they"},{"speaker":"Jonathan Green","startTime":1409.928,"endTime":1411.338,"body":"go, but they spent four years making it."},{"speaker":"Jonathan Green","startTime":1411.428,"endTime":1412.178,"body":"Yeah, I still don't like it."},{"speaker":"Jonathan Green","startTime":1412.328,"endTime":1414.188,"body":"We don't respect their effort."},{"speaker":"Jonathan Green","startTime":1414.188,"endTime":1417.998,"body":"That it was harder and there are"},{"speaker":"Jonathan Green","startTime":1414.188,"endTime":1417.998,"body":"certain movies like Sorcerers, this"},{"speaker":"Jonathan Green","startTime":1417.998,"endTime":1420.518,"body":"movie from the seventies, which"},{"speaker":"Jonathan Green","startTime":1417.998,"endTime":1420.518,"body":"is a remake of a French movie."},{"speaker":"Jonathan Green","startTime":1420.518,"endTime":1423.218,"body":"And it was like they shot it on"},{"speaker":"Jonathan Green","startTime":1420.518,"endTime":1423.218,"body":"location in South America and like"},{"speaker":"Jonathan Green","startTime":1423.218,"endTime":1425.588,"body":"they all got cholera, to make it real."},{"speaker":"Jonathan Green","startTime":1425.588,"endTime":1428.768,"body":"Like they, it was like it's notorious"},{"speaker":"Jonathan Green","startTime":1425.588,"endTime":1428.768,"body":"as being the hardest movie ever filmed."},{"speaker":"Jonathan Green","startTime":1428.948,"endTime":1432.008,"body":"'cause he did everything"},{"speaker":"Jonathan Green","startTime":1428.948,"endTime":1432.008,"body":"practical, including the diseases."},{"speaker":"Jonathan Green","startTime":1432.038,"endTime":1434.978,"body":"Like I think half the film crew"},{"speaker":"Jonathan Green","startTime":1432.038,"endTime":1434.978,"body":"had to go back to America because"},{"speaker":"Jonathan Green","startTime":1434.978,"endTime":1436.233,"body":"they were dying like so hard."},{"speaker":"Jonathan Green","startTime":1436.233,"endTime":1436.883,"body":"And it took four years."},{"speaker":"Jonathan Green","startTime":1437.693,"endTime":1440.783,"body":"No one cares, like other than other"},{"speaker":"Jonathan Green","startTime":1437.693,"endTime":1440.783,"body":"filmmakers and people like me,"},{"speaker":"Jonathan Green","startTime":1440.783,"endTime":1442.303,"body":"because it's very interesting to me."},{"speaker":"Jonathan Green","startTime":1442.723,"endTime":1445.483,"body":"And that's the thing we forget."},{"speaker":"Jonathan Green","startTime":1445.483,"endTime":1447.583,"body":"And so then when we're making"},{"speaker":"Jonathan Green","startTime":1445.483,"endTime":1447.583,"body":"content, we go, if no one cares"},{"speaker":"Jonathan Green","startTime":1447.583,"endTime":1450.643,"body":"if I put an effort or not, I start"},{"speaker":"Jonathan Green","startTime":1447.583,"endTime":1450.643,"body":"to get lazier and it's tempting."},{"speaker":"Jonathan Green","startTime":1450.678,"endTime":1454.653,"body":"And the thing that's dangerous"},{"speaker":"Jonathan Green","startTime":1450.678,"endTime":1454.653,"body":"is that if you are saying things,"},{"speaker":"Jonathan Green","startTime":1454.653,"endTime":1455.613,"body":"you dunno what you're saying."},{"speaker":"Jonathan Green","startTime":1455.613,"endTime":1459.243,"body":"And if you're AI's answering your emails"},{"speaker":"Jonathan Green","startTime":1455.613,"endTime":1459.243,"body":"and AI's writing your post and AI's"},{"speaker":"Jonathan Green","startTime":1459.303,"endTime":1461.373,"body":"answering the comments, you're gonna miss."},{"speaker":"Jonathan Green","startTime":1462.363,"endTime":1464.913,"body":"Like the warning signs, if"},{"speaker":"Jonathan Green","startTime":1462.363,"endTime":1464.913,"body":"something's good or bad."},{"speaker":"Jonathan Green","startTime":1465.063,"endTime":1467.613,"body":"People will tell you on social media"},{"speaker":"Jonathan Green","startTime":1465.063,"endTime":1467.613,"body":"if they like or don't like things"},{"speaker":"Jonathan Green","startTime":1467.613,"endTime":1470.823,"body":"early and you miss that and then"},{"speaker":"Jonathan Green","startTime":1467.613,"endTime":1470.823,"body":"you're not seeing it in your emails."},{"speaker":"Jonathan Green","startTime":1470.823,"endTime":1475.353,"body":"You can push back how long until you"},{"speaker":"Jonathan Green","startTime":1470.823,"endTime":1475.353,"body":"get warned you're about to do a bad"},{"speaker":"Jonathan Green","startTime":1475.353,"endTime":1477.873,"body":"idea or that you should do something."},{"speaker":"Jonathan Green","startTime":1477.873,"endTime":1479.013,"body":"That's something that people want."},{"speaker":"Jonathan Green","startTime":1479.013,"endTime":1483.233,"body":"So there's the reason it's"},{"speaker":"Jonathan Green","startTime":1479.013,"endTime":1483.233,"body":"valuable and it's like I've started"},{"speaker":"Jonathan Green","startTime":1483.233,"endTime":1485.033,"body":"to notice that more and more."},{"speaker":"Jonathan Green","startTime":1485.033,"endTime":1488.663,"body":"It's this dead internet theory, which is"},{"speaker":"Jonathan Green","startTime":1485.033,"endTime":1488.663,"body":"AIs are posting and AIs are commenting"},{"speaker":"Jonathan Green","startTime":1488.663,"endTime":1490.373,"body":"and it's like my engagement's up."},{"speaker":"Jonathan Green","startTime":1491.153,"endTime":1492.743,"body":"Yeah, but not with humans."},{"speaker":"Jonathan Green","startTime":1492.893,"endTime":1497.873,"body":"You're doing great for the bots and"},{"speaker":"Jonathan Green","startTime":1492.893,"endTime":1497.873,"body":"it's a distracting metric and that's, it"},{"speaker":"Jonathan Green","startTime":1497.873,"endTime":1500.263,"body":"all pulls back to this what is my goal?"},{"speaker":"Jonathan Green","startTime":1500.803,"endTime":1501.853,"body":"Who is my customer?"},{"speaker":"Jonathan Green","startTime":1501.853,"endTime":1503.443,"body":"What problem do I solve?"},{"speaker":"Jonathan Green","startTime":1504.013,"endTime":1508.603,"body":"And will this tool or will this"},{"speaker":"Jonathan Green","startTime":1504.013,"endTime":1508.603,"body":"machine, or will this system or will"},{"speaker":"Jonathan Green","startTime":1508.603,"endTime":1510.433,"body":"this employee get me there faster?"},{"speaker":"Jonathan Green","startTime":1510.913,"endTime":1519.418,"body":"It's such a critical question and most"},{"speaker":"Jonathan Green","startTime":1510.913,"endTime":1519.418,"body":"businesses really especially like smaller"},{"speaker":"Jonathan Green","startTime":1519.418,"endTime":1523.198,"body":"business or businesses get excited by"},{"speaker":"Jonathan Green","startTime":1519.418,"endTime":1523.198,"body":"tools, this can be really devastating."},{"speaker":"Jonathan Green","startTime":1523.198,"endTime":1525.588,"body":"It's I bought this, now"},{"speaker":"Jonathan Green","startTime":1523.198,"endTime":1525.588,"body":"I have to justify it."},{"speaker":"Jonathan Green","startTime":1525.648,"endTime":1530.208,"body":"So this is where you start doubling"},{"speaker":"Jonathan Green","startTime":1525.648,"endTime":1530.208,"body":"down on a bad idea and it's I bought"},{"speaker":"Jonathan Green","startTime":1530.208,"endTime":1533.058,"body":"this tool, I signed a one year"},{"speaker":"Jonathan Green","startTime":1530.208,"endTime":1533.058,"body":"license, so I have, we have to use"},{"speaker":"Jonathan Green","startTime":1533.058,"endTime":1534.378,"body":"it even if it makes things worse."},{"speaker":"Jonathan Green","startTime":1534.408,"endTime":1537.048,"body":"'cause I have to justify the"},{"speaker":"Jonathan Green","startTime":1534.408,"endTime":1537.048,"body":"purchase and you can start"},{"speaker":"Jonathan Green","startTime":1537.048,"endTime":1539.148,"body":"entering this dangerous cycle."},{"speaker":"Jonathan Green","startTime":1539.868,"endTime":1543.078,"body":"There's this pressure to"},{"speaker":"Jonathan Green","startTime":1539.868,"endTime":1543.078,"body":"decide very quickly with ai"},{"speaker":"Jonathan Green","startTime":1543.078,"endTime":1544.218,"body":"'cause you'll get left behind."},{"speaker":"Jonathan Green","startTime":1544.218,"endTime":1547.458,"body":"And I've certainly said things"},{"speaker":"Jonathan Green","startTime":1544.218,"endTime":1547.458,"body":"like this before, but it's"},{"speaker":"Jonathan Green","startTime":1547.458,"endTime":1549.168,"body":"like any technology cycle."},{"speaker":"Jonathan Green","startTime":1549.168,"endTime":1551.168,"body":"It's you don't have a car"},{"speaker":"Jonathan Green","startTime":1549.168,"endTime":1551.168,"body":"phone, you don't have a pager,"},{"speaker":"Jonathan Green","startTime":1551.168,"endTime":1552.218,"body":"you don't have a fax machine."},{"speaker":"Jonathan Green","startTime":1552.218,"endTime":1554.798,"body":"All these older technologies"},{"speaker":"Jonathan Green","startTime":1552.218,"endTime":1554.798,"body":"that half our listeners probably"},{"speaker":"Jonathan Green","startTime":1554.828,"endTime":1555.638,"body":"don't know what they are anymore."},{"speaker":"Jonathan Green","startTime":1555.638,"endTime":1558.608,"body":"And it's like there was the same"},{"speaker":"Jonathan Green","startTime":1555.638,"endTime":1558.608,"body":"pressure, like, how can you be a"},{"speaker":"Jonathan Green","startTime":1558.608,"endTime":1559.838,"body":"business if you don't have this?"},{"speaker":"Jonathan Green","startTime":1560.258,"endTime":1562.538,"body":"There are huge businesses"},{"speaker":"Jonathan Green","startTime":1560.258,"endTime":1562.538,"body":"that do nine, 10 figures."},{"speaker":"Jonathan Green","startTime":1562.538,"endTime":1563.378,"body":"They don't have a website."},{"speaker":"Jonathan Green","startTime":1564.068,"endTime":1568.658,"body":"Not every business has a website,"},{"speaker":"Jonathan Green","startTime":1564.068,"endTime":1568.658,"body":"and there was this need maybe"},{"speaker":"Jonathan Green","startTime":1568.658,"endTime":1570.578,"body":"25 years ago, 2000 to 2000."},{"speaker":"Jonathan Green","startTime":1570.578,"endTime":1572.678,"body":"Every business, like you have to"},{"speaker":"Jonathan Green","startTime":1570.578,"endTime":1572.678,"body":"have a website and they say why?"},{"speaker":"Jonathan Green","startTime":1574.088,"endTime":1576.548,"body":"How will the website help"},{"speaker":"Jonathan Green","startTime":1574.088,"endTime":1576.548,"body":"your business in particular?"},{"speaker":"Jonathan Green","startTime":1576.548,"endTime":1579.178,"body":"And you start to get this like keeping"},{"speaker":"Jonathan Green","startTime":1576.548,"endTime":1579.178,"body":"up with the Jones is like everyone"},{"speaker":"Jonathan Green","startTime":1579.178,"endTime":1580.318,"body":"else has a website, so I need one."},{"speaker":"Jonathan Green","startTime":1580.318,"endTime":1582.148,"body":"So now it's like everyone"},{"speaker":"Jonathan Green","startTime":1580.318,"endTime":1582.148,"body":"else has ai, so I need it."},{"speaker":"Jonathan Green","startTime":1582.343,"endTime":1585.483,"body":"That's, I think this thing that pulls"},{"speaker":"Jonathan Green","startTime":1582.343,"endTime":1585.483,"body":"us in, it's there's this old story of a"},{"speaker":"Jonathan Green","startTime":1585.483,"endTime":1589.333,"body":"farmer who the consultant comes and is I"},{"speaker":"Jonathan Green","startTime":1585.483,"endTime":1589.333,"body":"could do all of this stuff and then it'll"},{"speaker":"Jonathan Green","startTime":1589.333,"endTime":1591.853,"body":"take you 10 years to pay it off, but if"},{"speaker":"Jonathan Green","startTime":1589.333,"endTime":1591.853,"body":"anything goes wrong, you lose your farm."},{"speaker":"Jonathan Green","startTime":1591.913,"endTime":1592.813,"body":"And it's everything's already working."},{"speaker":"Jonathan Green","startTime":1592.813,"endTime":1593.623,"body":"I don't think I need that."},{"speaker":"Jonathan Green","startTime":1594.403,"endTime":1597.193,"body":"But it's a temptation to have the cool"},{"speaker":"Jonathan Green","startTime":1594.403,"endTime":1597.193,"body":"new thing, the cool new machine that"},{"speaker":"Jonathan Green","startTime":1597.223,"endTime":1598.753,"body":"could work out and could be high risk."},{"speaker":"Jonathan Green","startTime":1598.753,"endTime":1603.073,"body":"And it's like the thing I always watch"},{"speaker":"Jonathan Green","startTime":1598.753,"endTime":1603.073,"body":"out for with my clients, I always"},{"speaker":"Jonathan Green","startTime":1603.073,"endTime":1607.813,"body":"say, I don't want to have to do a"},{"speaker":"Jonathan Green","startTime":1603.073,"endTime":1607.813,"body":"dramatic change to human behavior."},{"speaker":"Jonathan Green","startTime":1608.668,"endTime":1611.668,"body":"Because if I have to dramatically"},{"speaker":"Jonathan Green","startTime":1608.668,"endTime":1611.668,"body":"change how you guys behave, in"},{"speaker":"Jonathan Green","startTime":1611.668,"endTime":1615.178,"body":"order for this system to work, I"},{"speaker":"Jonathan Green","startTime":1611.668,"endTime":1615.178,"body":"have to teach you to do a new tool."},{"speaker":"Jonathan Green","startTime":1615.388,"endTime":1618.238,"body":"I have to teach you to do behavior,"},{"speaker":"Jonathan Green","startTime":1615.388,"endTime":1618.238,"body":"then that increases the odds of failure"},{"speaker":"Jonathan Green","startTime":1618.238,"endTime":1620.848,"body":"because it's try changing a habit, right?"},{"speaker":"Jonathan Green","startTime":1620.848,"endTime":1624.298,"body":"Try changing someone else habit is"},{"speaker":"Jonathan Green","startTime":1620.848,"endTime":1624.298,"body":"really hard and I've seen some of"},{"speaker":"Jonathan Green","startTime":1624.298,"endTime":1627.558,"body":"these tools like even these AI note"},{"speaker":"Jonathan Green","startTime":1624.298,"endTime":1627.558,"body":"takers, there are some that you have"},{"speaker":"Jonathan Green","startTime":1627.558,"endTime":1630.468,"body":"to push a button at the start of the"},{"speaker":"Jonathan Green","startTime":1627.558,"endTime":1630.468,"body":"meeting and like never use those."},{"speaker":"Jonathan Green","startTime":1631.488,"endTime":1632.448,"body":"Because you'll forget."},{"speaker":"Jonathan Green","startTime":1632.658,"endTime":1636.078,"body":"You'll forget to push the button the"},{"speaker":"Jonathan Green","startTime":1632.658,"endTime":1636.078,"body":"one time you need those notes, right?"},{"speaker":"Jonathan Green","startTime":1636.078,"endTime":1637.398,"body":"It's such a small thing."},{"speaker":"Jonathan Green","startTime":1637.848,"endTime":1640.548,"body":"If you can't remember, and we all can't."},{"speaker":"Jonathan Green","startTime":1640.788,"endTime":1641.088,"body":"I know."},{"speaker":"Jonathan Green","startTime":1641.088,"endTime":1643.338,"body":"'cause I've forgotten to hit the"},{"speaker":"Jonathan Green","startTime":1641.088,"endTime":1643.338,"body":"button so I'm not judging anyone else."},{"speaker":"Jonathan Green","startTime":1643.388,"endTime":1646.568,"body":"That's all it takes to have a problem."},{"speaker":"Jonathan Green","startTime":1646.568,"endTime":1649.718,"body":"So if you can't remember that, all these"},{"speaker":"Jonathan Green","startTime":1646.568,"endTime":1649.718,"body":"other behavioral changes where it's"},{"speaker":"Jonathan Green","startTime":1649.768,"endTime":1652.768,"body":"switch the tool you use, switch the"},{"speaker":"Jonathan Green","startTime":1649.768,"endTime":1652.768,"body":"questions you ask, switch your process."},{"speaker":"Jonathan Green","startTime":1653.128,"endTime":1655.408,"body":"These are dramatic changes that."},{"speaker":"Jonathan Green","startTime":1655.973,"endTime":1660.953,"body":"Can take an employee like six months to"},{"speaker":"Jonathan Green","startTime":1655.973,"endTime":1660.953,"body":"really ingrain a new way of doing things."},{"speaker":"Jonathan Green","startTime":1661.058,"endTime":1665.198,"body":"And like I grew up in Tennessee, so a"},{"speaker":"Jonathan Green","startTime":1661.058,"endTime":1665.198,"body":"lot of my friends were in manufacturing."},{"speaker":"Jonathan Green","startTime":1665.198,"endTime":1667.418,"body":"My friend used to put in"},{"speaker":"Jonathan Green","startTime":1665.198,"endTime":1667.418,"body":"the back seats to Saturns."},{"speaker":"Jonathan Green","startTime":1667.958,"endTime":1673.633,"body":"And if you change the order in which"},{"speaker":"Jonathan Green","startTime":1667.958,"endTime":1673.633,"body":"you assembled the car, it would be such"},{"speaker":"Jonathan Green","startTime":1673.633,"endTime":1676.693,"body":"a big deal if you said, oh we do, now"},{"speaker":"Jonathan Green","startTime":1673.633,"endTime":1676.693,"body":"the backseat's third instead of fifth."},{"speaker":"Jonathan Green","startTime":1677.143,"endTime":1678.403,"body":"Huge issue, right?"},{"speaker":"Jonathan Green","startTime":1678.403,"endTime":1679.573,"body":"You have to move things around."},{"speaker":"Jonathan Green","startTime":1679.573,"endTime":1680.383,"body":"Very dramatic."},{"speaker":"Jonathan Green","startTime":1680.383,"endTime":1684.403,"body":"And we think it's a small change,"},{"speaker":"Jonathan Green","startTime":1680.383,"endTime":1684.403,"body":"but it's actually a really big"},{"speaker":"Jonathan Green","startTime":1684.403,"endTime":1687.943,"body":"change because he had, he could"},{"speaker":"Jonathan Green","startTime":1684.403,"endTime":1687.943,"body":"do his job with his eyes closed"},{"speaker":"Jonathan Green","startTime":1687.943,"endTime":1689.503,"body":"because he'd memorize the behaviors."},{"speaker":"Jonathan Green","startTime":1689.743,"endTime":1692.203,"body":"'cause he would bolt in the backseat"},{"speaker":"Jonathan Green","startTime":1689.743,"endTime":1692.203,"body":"the same way every time he put in like"},{"speaker":"Jonathan Green","startTime":1692.203,"endTime":1693.643,"body":"thousands and thousands of vaccines."},{"speaker":"Jonathan Green","startTime":1694.423,"endTime":1699.643,"body":"So that's a lot of unprogramming to"},{"speaker":"Jonathan Green","startTime":1694.423,"endTime":1699.643,"body":"do when you wanna change a behavior"},{"speaker":"Jonathan Green","startTime":1700.243,"endTime":1702.393,"body":"like, that's the critical part."},{"speaker":"Jonathan Green","startTime":1702.393,"endTime":1707.363,"body":"So it's be very sure that there's"},{"speaker":"Jonathan Green","startTime":1702.393,"endTime":1707.363,"body":"a real benefit here and that"},{"speaker":"Jonathan Green","startTime":1707.363,"endTime":1708.623,"body":"you're willing to pay the price."},{"speaker":"Jonathan Green","startTime":1708.653,"endTime":1711.623,"body":"'cause with ai, it's not a"},{"speaker":"Jonathan Green","startTime":1708.653,"endTime":1711.623,"body":"price in money very much."},{"speaker":"Jonathan Green","startTime":1711.623,"endTime":1714.913,"body":"It's usually a price in, effort"},{"speaker":"Jonathan Green","startTime":1711.623,"endTime":1714.913,"body":"and time and efficiency things."},{"speaker":"Jonathan Green","startTime":1714.913,"endTime":1718.153,"body":"Things like where you have to go through"},{"speaker":"Jonathan Green","startTime":1714.913,"endTime":1718.153,"body":"that dip before you get the result"},{"speaker":"Jonathan Green","startTime":1718.543,"endTime":1722.053,"body":"and it still happens For me, every"},{"speaker":"Jonathan Green","startTime":1718.543,"endTime":1722.053,"body":"time I'm learning a new tool, there's"},{"speaker":"Jonathan Green","startTime":1722.103,"endTime":1725.823,"body":"a process, like I didn't use any AI"},{"speaker":"Jonathan Green","startTime":1722.103,"endTime":1725.823,"body":"tool besides chat GPT for two years."},{"speaker":"Jonathan Green","startTime":1725.823,"endTime":1727.863,"body":"I was like, I'm still"},{"speaker":"Jonathan Green","startTime":1725.823,"endTime":1727.863,"body":"getting good at this."},{"speaker":"Jonathan Green","startTime":1728.643,"endTime":1730.143,"body":"When I was trying to learn another tool."},{"speaker":"Jonathan Green","startTime":1730.143,"endTime":1733.443,"body":"It's like trying to learn, try"},{"speaker":"Jonathan Green","startTime":1730.143,"endTime":1733.443,"body":"to unicycle and trying to learn"},{"speaker":"Jonathan Green","startTime":1733.443,"endTime":1734.493,"body":"to juggle at the same time."},{"speaker":"Jonathan Green","startTime":1734.553,"endTime":1735.393,"body":"They're both really hard."},{"speaker":"Jonathan Green","startTime":1735.393,"endTime":1736.023,"body":"I can't do either."},{"speaker":"Jonathan Green","startTime":1736.473,"endTime":1740.793,"body":"I can't do either of those things,"},{"speaker":"Jonathan Green","startTime":1736.473,"endTime":1740.793,"body":"but I would probably rather learn"},{"speaker":"Jonathan Green","startTime":1740.793,"endTime":1743.523,"body":"one and then the other as opposed"},{"speaker":"Jonathan Green","startTime":1740.793,"endTime":1743.523,"body":"to learning them at the same time."},{"speaker":"Chad Bareither","startTime":1743.573,"endTime":1746.273,"body":"Yeah, what you're"},{"speaker":"Chad Bareither","startTime":1743.573,"endTime":1746.273,"body":"full of great analogies today."},{"speaker":"Chad Bareither","startTime":1746.273,"endTime":1749.023,"body":"I love the juggling and"},{"speaker":"Chad Bareither","startTime":1746.273,"endTime":1749.023,"body":"unicycle, learn 'em separately."},{"speaker":"Chad Bareither","startTime":1749.243,"endTime":1752.483,"body":"The interesting thing about like the,"},{"speaker":"Chad Bareither","startTime":1749.243,"endTime":1752.483,"body":"you said AI note taking and things"},{"speaker":"Chad Bareither","startTime":1752.483,"endTime":1757.433,"body":"like that, and parallel to that is"},{"speaker":"Chad Bareither","startTime":1752.483,"endTime":1757.433,"body":"what I, what we run into with clients"},{"speaker":"Chad Bareither","startTime":1757.433,"endTime":1758.723,"body":"is like data generation, right?"},{"speaker":"Chad Bareither","startTime":1758.723,"endTime":1763.223,"body":"So we have data and then we have a data"},{"speaker":"Chad Bareither","startTime":1758.723,"endTime":1763.223,"body":"lake, and then we have these all these"},{"speaker":"Chad Bareither","startTime":1763.223,"endTime":1766.523,"body":"servers of data and it's so we generate"},{"speaker":"Chad Bareither","startTime":1763.223,"endTime":1766.523,"body":"AI notes and data and everything."},{"speaker":"Chad Bareither","startTime":1766.763,"endTime":1767.483,"body":"Like on the back end."},{"speaker":"Chad Bareither","startTime":1767.483,"endTime":1769.643,"body":"You're like who's doing"},{"speaker":"Chad Bareither","startTime":1767.483,"endTime":1769.643,"body":"anything with all this?"},{"speaker":"Chad Bareither","startTime":1769.958,"endTime":1772.478,"body":"Information that we're generating, right?"},{"speaker":"Chad Bareither","startTime":1772.628,"endTime":1774.398,"body":"Oh, we'll just have AI analyzed."},{"speaker":"Chad Bareither","startTime":1774.428,"endTime":1778.313,"body":"It's okay, but we're back on that topic"},{"speaker":"Chad Bareither","startTime":1774.428,"endTime":1778.313,"body":"of like more for the sake of more."},{"speaker":"Chad Bareither","startTime":1778.313,"endTime":1781.533,"body":"It's more because we can, we're"},{"speaker":"Chad Bareither","startTime":1778.313,"endTime":1781.533,"body":"gonna AI transcribe every meeting."},{"speaker":"Chad Bareither","startTime":1781.533,"endTime":1783.363,"body":"It's like, all right, is"},{"speaker":"Chad Bareither","startTime":1781.533,"endTime":1783.363,"body":"anyone ever gonna look at that?"},{"speaker":"Chad Bareither","startTime":1783.363,"endTime":1785.193,"body":"What are, why are we doing that?"},{"speaker":"Chad Bareither","startTime":1785.793,"endTime":1788.498,"body":"Rather than because the tool exists"},{"speaker":"Chad Bareither","startTime":1785.793,"endTime":1788.498,"body":"I, I think is really important."},{"speaker":"Chad Bareither","startTime":1789.423,"endTime":1793.773,"body":"The changing behavior one is like stuck"},{"speaker":"Chad Bareither","startTime":1789.423,"endTime":1793.773,"body":"in the back of my head because honestly"},{"speaker":"Chad Bareither","startTime":1793.773,"endTime":1795.783,"body":"our company, that's what we work on a lot."},{"speaker":"Chad Bareither","startTime":1795.783,"endTime":1797.313,"body":"It's like changing behavior, right?"},{"speaker":"Chad Bareither","startTime":1797.313,"endTime":1800.763,"body":"Changing our behavior as it"},{"speaker":"Chad Bareither","startTime":1797.313,"endTime":1800.763,"body":"relates to manufacturing."},{"speaker":"Chad Bareither","startTime":1800.763,"endTime":1802.383,"body":"So the Saturn analogy is a good one."},{"speaker":"Chad Bareither","startTime":1802.383,"endTime":1806.733,"body":"If you need to change a process,"},{"speaker":"Chad Bareither","startTime":1802.383,"endTime":1806.733,"body":"like recognizing for that individual"},{"speaker":"Chad Bareither","startTime":1806.733,"endTime":1809.643,"body":"that's putting in the backseat, if"},{"speaker":"Chad Bareither","startTime":1806.733,"endTime":1809.643,"body":"we're gonna change the bolt pattern,"},{"speaker":"Chad Bareither","startTime":1809.643,"endTime":1812.643,"body":"if we're gonna change the sequence,"},{"speaker":"Chad Bareither","startTime":1809.643,"endTime":1812.643,"body":"like that's gonna be a big change."},{"speaker":"Chad Bareither","startTime":1813.103,"endTime":1817.003,"body":"So they need to understand why we're"},{"speaker":"Chad Bareither","startTime":1813.103,"endTime":1817.003,"body":"changing it and have a little bit of"},{"speaker":"Chad Bareither","startTime":1817.003,"endTime":1823.273,"body":"input onto, does this work for me, the"},{"speaker":"Chad Bareither","startTime":1817.003,"endTime":1823.273,"body":"operator versus at a top level in your"},{"speaker":"Chad Bareither","startTime":1823.273,"endTime":1826.273,"body":"business, and depending on how big"},{"speaker":"Chad Bareither","startTime":1823.273,"endTime":1826.273,"body":"the business is, just saying, we're"},{"speaker":"Chad Bareither","startTime":1826.273,"endTime":1831.473,"body":"gonna do this, and now I'm wrestling"},{"speaker":"Chad Bareither","startTime":1826.273,"endTime":1831.473,"body":"through that change curve myself."},{"speaker":"Chad Bareither","startTime":1831.473,"endTime":1833.783,"body":"Then you get back to the"},{"speaker":"Chad Bareither","startTime":1831.473,"endTime":1833.783,"body":"more for the sake of more."},{"speaker":"Chad Bareither","startTime":1834.628,"endTime":1837.888,"body":"I oftentimes look at companies and"},{"speaker":"Chad Bareither","startTime":1834.628,"endTime":1837.888,"body":"ask them things like what are we"},{"speaker":"Chad Bareither","startTime":1837.888,"endTime":1838.938,"body":"looking at in terms of strategy?"},{"speaker":"Chad Bareither","startTime":1838.938,"endTime":1843.078,"body":"I was recently working with a"},{"speaker":"Chad Bareither","startTime":1838.938,"endTime":1843.078,"body":"company only about 160 members total."},{"speaker":"Chad Bareither","startTime":1843.478,"endTime":1845.968,"body":"And like, how many strategic"},{"speaker":"Chad Bareither","startTime":1843.478,"endTime":1845.968,"body":"initiatives do you have going on?"},{"speaker":"Chad Bareither","startTime":1846.788,"endTime":1848.348,"body":"And they're like, 12."},{"speaker":"Chad Bareither","startTime":1848.348,"endTime":1849.278,"body":"And I'm like, alright."},{"speaker":"Chad Bareither","startTime":1849.278,"endTime":1852.878,"body":"So as a leader, can you manage"},{"speaker":"Chad Bareither","startTime":1849.278,"endTime":1852.878,"body":"something substantial, changing"},{"speaker":"Chad Bareither","startTime":1852.878,"endTime":1853.778,"body":"your business every month?"},{"speaker":"Chad Bareither","startTime":1855.098,"endTime":1855.488,"body":"No."},{"speaker":"Chad Bareither","startTime":1856.358,"endTime":1856.628,"body":"Okay."},{"speaker":"Chad Bareither","startTime":1856.628,"endTime":1859.718,"body":"Then maybe we should be focusing"},{"speaker":"Chad Bareither","startTime":1856.628,"endTime":1859.718,"body":"on changing fewer things right now."},{"speaker":"Chad Bareither","startTime":1859.718,"endTime":1865.913,"body":"If you don't have on the backend"},{"speaker":"Chad Bareither","startTime":1859.718,"endTime":1865.913,"body":"to review, reflect kinda that check"},{"speaker":"Chad Bareither","startTime":1865.913,"endTime":1869.363,"body":"and adjust we talked about earlier,"},{"speaker":"Chad Bareither","startTime":1865.913,"endTime":1869.363,"body":"like why are we changing all this"},{"speaker":"Chad Bareither","startTime":1869.363,"endTime":1873.443,"body":"stuff if we don't have the leadership"},{"speaker":"Chad Bareither","startTime":1869.363,"endTime":1873.443,"body":"capacity to manage the change as well?"},{"speaker":"Chad Bareither","startTime":1873.443,"endTime":1877.223,"body":"Again, I think we default to the"},{"speaker":"Chad Bareither","startTime":1873.443,"endTime":1877.223,"body":"fact that like AI is cheap, AI is"},{"speaker":"Chad Bareither","startTime":1877.223,"endTime":1880.343,"body":"easy, and we can get back into the"},{"speaker":"Chad Bareither","startTime":1877.223,"endTime":1880.343,"body":"cycle of more for the sake of more"},{"speaker":"Chad Bareither","startTime":1880.583,"endTime":1884.453,"body":"generating junk that's just gonna"},{"speaker":"Chad Bareither","startTime":1880.583,"endTime":1884.453,"body":"generate junk leads, junk impressions,"},{"speaker":"Chad Bareither","startTime":1884.453,"endTime":1885.953,"body":"junk clients, things of that nature."},{"speaker":"Chad Bareither","startTime":1886.598,"endTime":1890.438,"body":"And so really thinking about the"},{"speaker":"Chad Bareither","startTime":1886.598,"endTime":1890.438,"body":"behavioral change of the organization"},{"speaker":"Chad Bareither","startTime":1890.438,"endTime":1891.548,"body":"I think is important as well."},{"speaker":"Chad Bareither","startTime":1891.548,"endTime":1893.438,"body":"Like it's easy to deploy."},{"speaker":"Chad Bareither","startTime":1893.568,"endTime":1894.708,"body":"Again, we're talking about relative."},{"speaker":"Chad Bareither","startTime":1895.098,"endTime":1898.158,"body":"It's relative, relatively"},{"speaker":"Chad Bareither","startTime":1895.098,"endTime":1898.158,"body":"easy to deploy an AI solution."},{"speaker":"Chad Bareither","startTime":1898.368,"endTime":1902.238,"body":"The hard part as a leader is making sure,"},{"speaker":"Chad Bareither","startTime":1898.368,"endTime":1902.238,"body":"like the team's on board and we're getting"},{"speaker":"Chad Bareither","startTime":1902.238,"endTime":1903.988,"body":"the results that we expected out of it."},{"speaker":"Chad Bareither","startTime":1904.998,"endTime":1908.628,"body":"Now if we hold ourselves accountable"},{"speaker":"Chad Bareither","startTime":1904.998,"endTime":1908.628,"body":"to thinking a little bit more about"},{"speaker":"Chad Bareither","startTime":1908.628,"endTime":1913.338,"body":"that, maybe the AI solution for every"},{"speaker":"Chad Bareither","startTime":1908.628,"endTime":1913.338,"body":"facet of business doesn't make sense"},{"speaker":"Chad Bareither","startTime":1913.338,"endTime":1916.638,"body":"because we don't really understand"},{"speaker":"Chad Bareither","startTime":1913.338,"endTime":1916.638,"body":"why we'd be using it and we don't have"},{"speaker":"Chad Bareither","startTime":1916.638,"endTime":1921.528,"body":"the capacity, the change metabolism to"},{"speaker":"Chad Bareither","startTime":1916.638,"endTime":1921.528,"body":"follow up with that and reinforce it."},{"speaker":"Chad Bareither","startTime":1921.828,"endTime":1923.238,"body":"Like it's a great point you make there."},{"speaker":"Chad Bareither","startTime":1924.708,"endTime":1927.378,"body":"The other thing I had written down"},{"speaker":"Chad Bareither","startTime":1924.708,"endTime":1927.378,"body":"that I don't want to talk about is we"},{"speaker":"Chad Bareither","startTime":1927.378,"endTime":1929.258,"body":"talk about putting out junk content."},{"speaker":"Chad Bareither","startTime":1929.258,"endTime":1932.738,"body":"You said like it's easy to put"},{"speaker":"Chad Bareither","startTime":1929.258,"endTime":1932.738,"body":"out junk content and if junk"},{"speaker":"Chad Bareither","startTime":1932.738,"endTime":1936.488,"body":"content leads to junk clients, I"},{"speaker":"Chad Bareither","startTime":1932.738,"endTime":1936.488,"body":"dunno, whatever that means, right?"},{"speaker":"Chad Bareither","startTime":1936.668,"endTime":1940.108,"body":"Not the clients that you're"},{"speaker":"Chad Bareither","startTime":1936.668,"endTime":1940.108,"body":"hoping to focus on, then I really"},{"speaker":"Chad Bareither","startTime":1940.108,"endTime":1943.498,"body":"question what are we, what are you"},{"speaker":"Chad Bareither","startTime":1940.108,"endTime":1943.498,"body":"trying to create in your business?"},{"speaker":"Chad Bareither","startTime":1943.498,"endTime":1947.338,"body":"So again, this is the hard, the kind of"},{"speaker":"Chad Bareither","startTime":1943.498,"endTime":1947.338,"body":"thinking part, the introspection that"},{"speaker":"Chad Bareither","startTime":1947.338,"endTime":1952.168,"body":"you can't outsource to AI is like, why"},{"speaker":"Chad Bareither","startTime":1947.338,"endTime":1952.168,"body":"do you have a business in the first"},{"speaker":"Chad Bareither","startTime":1952.168,"endTime":1953.503,"body":"place and what are you trying to create?"},{"speaker":"Chad Bareither","startTime":1954.583,"endTime":1957.523,"body":"Great examples of saying there"},{"speaker":"Chad Bareither","startTime":1954.583,"endTime":1957.523,"body":"are businesses that are thriving"},{"speaker":"Chad Bareither","startTime":1957.523,"endTime":1960.973,"body":"and doing six, seven figures of"},{"speaker":"Chad Bareither","startTime":1957.523,"endTime":1960.973,"body":"revenue because they're passionate"},{"speaker":"Chad Bareither","startTime":1960.973,"endTime":1962.353,"body":"in what about what they're doing."},{"speaker":"Chad Bareither","startTime":1962.353,"endTime":1965.713,"body":"And they've niched down and"},{"speaker":"Chad Bareither","startTime":1962.353,"endTime":1965.713,"body":"they're exclusively on referral"},{"speaker":"Chad Bareither","startTime":1965.713,"endTime":1967.813,"body":"business, but that's what they want."},{"speaker":"Chad Bareither","startTime":1968.263,"endTime":1972.613,"body":"So if you're like growth more,"},{"speaker":"Chad Bareither","startTime":1968.263,"endTime":1972.613,"body":"because I think I'm supposed"},{"speaker":"Chad Bareither","startTime":1972.613,"endTime":1976.483,"body":"to grow because everyone else"},{"speaker":"Chad Bareither","startTime":1972.613,"endTime":1976.483,"body":"seems to be growing on LinkedIn."},{"speaker":"Chad Bareither","startTime":1976.483,"endTime":1980.353,"body":"Like we can get caught in that trap"},{"speaker":"Chad Bareither","startTime":1976.483,"endTime":1980.353,"body":"of like, why not pause and pull"},{"speaker":"Chad Bareither","startTime":1980.353,"endTime":1983.863,"body":"back and say, what are you actually"},{"speaker":"Chad Bareither","startTime":1980.353,"endTime":1983.863,"body":"trying, like your business, what"},{"speaker":"Chad Bareither","startTime":1983.863,"endTime":1985.183,"body":"are you actually trying to create?"},{"speaker":"Chad Bareither","startTime":1985.723,"endTime":1989.013,"body":"Because if you just try to scale"},{"speaker":"Chad Bareither","startTime":1985.723,"endTime":1989.013,"body":"and scale and be, everything to"},{"speaker":"Chad Bareither","startTime":1989.013,"endTime":1992.553,"body":"everyone, you eventually turn into"},{"speaker":"Chad Bareither","startTime":1989.013,"endTime":1992.553,"body":"a commodity and if that's what you"},{"speaker":"Chad Bareither","startTime":1992.553,"endTime":1994.953,"body":"want, that's a different story."},{"speaker":"Chad Bareither","startTime":1996.048,"endTime":1998.298,"body":"But I know that's not what"},{"speaker":"Chad Bareither","startTime":1996.048,"endTime":1998.298,"body":"I want for my business."},{"speaker":"Jonathan Green","startTime":2002.228,"endTime":2008.228,"body":"I think that we get"},{"speaker":"Jonathan Green","startTime":2002.228,"endTime":2008.228,"body":"so caught up in the excitement of"},{"speaker":"Jonathan Green","startTime":2008.228,"endTime":2013.028,"body":"any movement or anything that we skip"},{"speaker":"Jonathan Green","startTime":2008.228,"endTime":2013.028,"body":"over a lot of the steps and we're"},{"speaker":"Jonathan Green","startTime":2013.028,"endTime":2014.408,"body":"seeing a lot of emotional decisions."},{"speaker":"Jonathan Green","startTime":2014.468,"endTime":2018.158,"body":"I love that you brought up like"},{"speaker":"Jonathan Green","startTime":2014.468,"endTime":2018.158,"body":"that it's very easy for you to"},{"speaker":"Jonathan Green","startTime":2018.158,"endTime":2020.588,"body":"change your process at the top if"},{"speaker":"Jonathan Green","startTime":2018.158,"endTime":2020.588,"body":"you're not the one who's doing it."},{"speaker":"Jonathan Green","startTime":2021.578,"endTime":2025.433,"body":"But yeah, like I was just thinking"},{"speaker":"Jonathan Green","startTime":2021.578,"endTime":2025.433,"body":"about how we, when you're doing a"},{"speaker":"Jonathan Green","startTime":2025.433,"endTime":2028.913,"body":"physical task like over and over"},{"speaker":"Jonathan Green","startTime":2025.433,"endTime":2028.913,"body":"again, you get very fast at it."},{"speaker":"Jonathan Green","startTime":2028.913,"endTime":2033.083,"body":"If you have to change the pattern, you're"},{"speaker":"Jonathan Green","startTime":2028.913,"endTime":2033.083,"body":"gonna slow down quite a bit, right?"},{"speaker":"Jonathan Green","startTime":2033.083,"endTime":2037.043,"body":"So maybe now instead of 50 backseats"},{"speaker":"Jonathan Green","startTime":2033.083,"endTime":2037.043,"body":"a day, you're doing 35, and eventually"},{"speaker":"Jonathan Green","startTime":2037.043,"endTime":2038.573,"body":"in six months you'll be back up to 50."},{"speaker":"Jonathan Green","startTime":2038.573,"endTime":2040.523,"body":"But there is that slow downtime."},{"speaker":"Jonathan Green","startTime":2040.523,"endTime":2043.663,"body":"It's just sometimes people come out"},{"speaker":"Jonathan Green","startTime":2040.523,"endTime":2043.663,"body":"with a new pattern for a keyboard."},{"speaker":"Jonathan Green","startTime":2044.443,"endTime":2046.333,"body":"Like they move all the letters"},{"speaker":"Jonathan Green","startTime":2044.443,"endTime":2046.333,"body":"around, think about how long"},{"speaker":"Jonathan Green","startTime":2046.333,"endTime":2047.653,"body":"it would take you to relearn."},{"speaker":"Jonathan Green","startTime":2048.313,"endTime":2050.113,"body":"And there's the promise of efficiency."},{"speaker":"Jonathan Green","startTime":2050.113,"endTime":2054.433,"body":"'cause there are versions where they put"},{"speaker":"Jonathan Green","startTime":2050.113,"endTime":2054.433,"body":"the most common letters near each other"},{"speaker":"Jonathan Green","startTime":2054.913,"endTime":2056.173,"body":"and then they did all these studies."},{"speaker":"Jonathan Green","startTime":2056.173,"endTime":2057.253,"body":"It doesn't make a difference."},{"speaker":"Jonathan Green","startTime":2057.643,"endTime":2058.573,"body":"It doesn't make you any faster."},{"speaker":"Jonathan Green","startTime":2058.573,"endTime":2058.583,"body":"It."},{"speaker":"Jonathan Green","startTime":2059.158,"endTime":2062.548,"body":"And it's this huge learning curve that"},{"speaker":"Jonathan Green","startTime":2059.158,"endTime":2062.548,"body":"people put a lot of effort to find out,"},{"speaker":"Jonathan Green","startTime":2062.548,"endTime":2064.288,"body":"like when they invented Esperanto, right?"},{"speaker":"Jonathan Green","startTime":2064.708,"endTime":2067.048,"body":"All this like the universal"},{"speaker":"Jonathan Green","startTime":2064.708,"endTime":2067.048,"body":"language anyone could learn."},{"speaker":"Jonathan Green","startTime":2067.048,"endTime":2070.678,"body":"No one learns it, but it's this"},{"speaker":"Jonathan Green","startTime":2067.048,"endTime":2070.678,"body":"idea that it would solve a problem."},{"speaker":"Jonathan Green","startTime":2070.678,"endTime":2075.358,"body":"And yeah, we, what I see is"},{"speaker":"Jonathan Green","startTime":2070.678,"endTime":2075.358,"body":"that sometimes you decide to"},{"speaker":"Jonathan Green","startTime":2075.418,"endTime":2078.898,"body":"initiate a change and you forget."},{"speaker":"Jonathan Green","startTime":2079.048,"endTime":2083.158,"body":"If you don't have a measurable,"},{"speaker":"Jonathan Green","startTime":2079.048,"endTime":2083.158,"body":"like a measurement of success."},{"speaker":"Jonathan Green","startTime":2084.343,"endTime":2086.953,"body":"This is a very common mistake I see with"},{"speaker":"Jonathan Green","startTime":2084.343,"endTime":2086.953,"body":"people when they have their first hire."},{"speaker":"Jonathan Green","startTime":2086.953,"endTime":2091.003,"body":"The very first person you hire to grow"},{"speaker":"Jonathan Green","startTime":2086.953,"endTime":2091.003,"body":"your company, you haven't written down"},{"speaker":"Jonathan Green","startTime":2091.033,"endTime":2093.763,"body":"your processes, you don't have any"},{"speaker":"Jonathan Green","startTime":2091.033,"endTime":2093.763,"body":"SOPs, you don't have any measurements of"},{"speaker":"Jonathan Green","startTime":2093.763,"endTime":2097.213,"body":"success, so they don't know what to do"},{"speaker":"Jonathan Green","startTime":2093.763,"endTime":2097.213,"body":"and they don't know if they're doing bad."},{"speaker":"Jonathan Green","startTime":2097.933,"endTime":2099.943,"body":"And that's if you don't know."},{"speaker":"Jonathan Green","startTime":2100.483,"endTime":2102.673,"body":"And then of course you go they"},{"speaker":"Jonathan Green","startTime":2100.483,"endTime":2102.673,"body":"haven't hit the goal that I wanted."},{"speaker":"Jonathan Green","startTime":2102.673,"endTime":2104.203,"body":"It's but did you tell"},{"speaker":"Jonathan Green","startTime":2102.673,"endTime":2104.203,"body":"them that was the goal?"},{"speaker":"Jonathan Green","startTime":2104.203,"endTime":2106.303,"body":"And so they're fired and they're"},{"speaker":"Jonathan Green","startTime":2104.203,"endTime":2106.303,"body":"surprised as they should be."},{"speaker":"Jonathan Green","startTime":2106.763,"endTime":2110.563,"body":"Very common with a first hire is"},{"speaker":"Jonathan Green","startTime":2106.763,"endTime":2110.563,"body":"that you don't have a metric of"},{"speaker":"Jonathan Green","startTime":2110.563,"endTime":2111.913,"body":"success and a metric of failure."},{"speaker":"Jonathan Green","startTime":2112.753,"endTime":2115.903,"body":"And I see that happening where"},{"speaker":"Jonathan Green","startTime":2112.753,"endTime":2115.903,"body":"you implemented a new tool"},{"speaker":"Jonathan Green","startTime":2115.903,"endTime":2117.393,"body":"and you go how do we know?"},{"speaker":"Jonathan Green","startTime":2117.453,"endTime":2121.563,"body":"How does the person using it know"},{"speaker":"Jonathan Green","startTime":2117.453,"endTime":2121.563,"body":"they've hit your goal of the increase"},{"speaker":"Jonathan Green","startTime":2121.563,"endTime":2123.153,"body":"of efficiency, the increase of results?"},{"speaker":"Jonathan Green","startTime":2123.978,"endTime":2127.448,"body":"It's very important to have a concrete"},{"speaker":"Jonathan Green","startTime":2123.978,"endTime":2127.448,"body":"number because as a worker whenever I'm"},{"speaker":"Jonathan Green","startTime":2127.448,"endTime":2131.978,"body":"working on a project for a client, I need"},{"speaker":"Jonathan Green","startTime":2127.448,"endTime":2131.978,"body":"to know what success looks like for them."},{"speaker":"Jonathan Green","startTime":2132.698,"endTime":2135.308,"body":"Otherwise, it's so hard to hit."},{"speaker":"Jonathan Green","startTime":2135.308,"endTime":2137.678,"body":"Like sometimes someone will be"},{"speaker":"Jonathan Green","startTime":2135.308,"endTime":2137.678,"body":"like, I'll know it when I see it."},{"speaker":"Jonathan Green","startTime":2137.678,"endTime":2139.358,"body":"I'm like, then it's gonna"},{"speaker":"Jonathan Green","startTime":2137.678,"endTime":2139.358,"body":"be a very long project."},{"speaker":"Jonathan Green","startTime":2139.358,"endTime":2139.928,"body":"That's gonna be years."},{"speaker":"Jonathan Green","startTime":2140.298,"endTime":2143.798,"body":"Because that means I have to"},{"speaker":"Jonathan Green","startTime":2140.298,"endTime":2143.798,"body":"keep guessing and I'm not good"},{"speaker":"Jonathan Green","startTime":2143.798,"endTime":2145.328,"body":"at guessing what you're thinking."},{"speaker":"Jonathan Green","startTime":2145.328,"endTime":2146.138,"body":"No one is right."},{"speaker":"Jonathan Green","startTime":2146.888,"endTime":2149.108,"body":"It's this very challenging place to be in."},{"speaker":"Jonathan Green","startTime":2149.108,"endTime":2153.218,"body":"So I think that it's such a good"},{"speaker":"Jonathan Green","startTime":2149.108,"endTime":2153.218,"body":"lesson today to really sit back and"},{"speaker":"Jonathan Green","startTime":2153.218,"endTime":2156.068,"body":"like before you use the ai, before"},{"speaker":"Jonathan Green","startTime":2153.218,"endTime":2156.068,"body":"you use a tool, before you buy a new"},{"speaker":"Jonathan Green","startTime":2156.068,"endTime":2160.298,"body":"machine, before you hire someone to"},{"speaker":"Jonathan Green","startTime":2156.068,"endTime":2160.298,"body":"sit down and go, is this gonna bring"},{"speaker":"Jonathan Green","startTime":2160.298,"endTime":2161.978,"body":"us closer to our company's goal?"},{"speaker":"Jonathan Green","startTime":2162.033,"endTime":2162.123,"body":"And."},{"speaker":"Jonathan Green","startTime":2163.203,"endTime":2166.563,"body":"I think that we, as I said at the"},{"speaker":"Jonathan Green","startTime":2163.203,"endTime":2166.563,"body":"beginning, because we don't write"},{"speaker":"Jonathan Green","startTime":2166.563,"endTime":2171.423,"body":"business plans as much anymore, we"},{"speaker":"Jonathan Green","startTime":2166.563,"endTime":2171.423,"body":"don't have our goal written down, right?"},{"speaker":"Jonathan Green","startTime":2171.423,"endTime":2175.593,"body":"We don't have it really measurable, and I"},{"speaker":"Jonathan Green","startTime":2171.423,"endTime":2175.593,"body":"always see the people who like write down,"},{"speaker":"Jonathan Green","startTime":2175.593,"endTime":2178.833,"body":"I wanna make this much money per month,"},{"speaker":"Jonathan Green","startTime":2175.593,"endTime":2178.833,"body":"like on a giant wall next in their room."},{"speaker":"Jonathan Green","startTime":2178.833,"endTime":2179.913,"body":"I've seen a few people do that."},{"speaker":"Jonathan Green","startTime":2180.063,"endTime":2180.693,"body":"They always hit it."},{"speaker":"Jonathan Green","startTime":2181.683,"endTime":2182.493,"body":"It really works like."},{"speaker":"Jonathan Green","startTime":2183.333,"endTime":2188.673,"body":"In a, it's very big and whatever, but"},{"speaker":"Jonathan Green","startTime":2183.333,"endTime":2188.673,"body":"it works because they know how much"},{"speaker":"Jonathan Green","startTime":2188.673,"endTime":2189.693,"body":"money they need to make every month."},{"speaker":"Jonathan Green","startTime":2189.753,"endTime":2192.453,"body":"They know what metric they need"},{"speaker":"Jonathan Green","startTime":2189.753,"endTime":2192.453,"body":"and they go, I wanna make this much"},{"speaker":"Jonathan Green","startTime":2192.453,"endTime":2193.653,"body":"money, so I need this many clients."},{"speaker":"Jonathan Green","startTime":2193.653,"endTime":2194.763,"body":"I need to do this many calls."},{"speaker":"Jonathan Green","startTime":2195.183,"endTime":2199.323,"body":"And they start to trickle down to, okay,"},{"speaker":"Jonathan Green","startTime":2195.183,"endTime":2199.323,"body":"then I have to send out this many emails."},{"speaker":"Jonathan Green","startTime":2199.323,"endTime":2205.957,"body":"So it's this we start to, like we said,"},{"speaker":"Jonathan Green","startTime":2199.323,"endTime":2205.957,"body":"more and more grab these tools, but it's"},{"speaker":"Jonathan Green","startTime":2206.007,"endTime":2209.397,"body":"why and the why is such an important"},{"speaker":"Jonathan Green","startTime":2206.007,"endTime":2209.397,"body":"question that we're just missing."},{"speaker":"Jonathan Green","startTime":2209.397,"endTime":2214.797,"body":"And I think that I've, and I've seen it"},{"speaker":"Jonathan Green","startTime":2209.397,"endTime":2214.797,"body":"at very big companies where they do this"},{"speaker":"Jonathan Green","startTime":2214.797,"endTime":2216.917,"body":"massive investment and then it's why?"},{"speaker":"Jonathan Green","startTime":2216.917,"endTime":2219.407,"body":"Like I, and I've even seen small"},{"speaker":"Jonathan Green","startTime":2216.917,"endTime":2219.407,"body":"companies spend a money amount of"},{"speaker":"Jonathan Green","startTime":2219.407,"endTime":2223.637,"body":"money in AI that like my eyes water,"},{"speaker":"Jonathan Green","startTime":2219.407,"endTime":2223.637,"body":"and I go, why did you spend that much?"},{"speaker":"Jonathan Green","startTime":2223.637,"endTime":2225.467,"body":"And they're like to do"},{"speaker":"Jonathan Green","startTime":2223.637,"endTime":2225.467,"body":"this, I'm like, oh my gosh."},{"speaker":"Jonathan Green","startTime":2226.667,"endTime":2229.667,"body":"You spent like hundreds of thousands"},{"speaker":"Jonathan Green","startTime":2226.667,"endTime":2229.667,"body":"of dollars more than you needed to."},{"speaker":"Jonathan Green","startTime":2230.247,"endTime":2233.847,"body":"It's that much money and"},{"speaker":"Jonathan Green","startTime":2230.247,"endTime":2233.847,"body":"it's like mind boggling."},{"speaker":"Jonathan Green","startTime":2234.027,"endTime":2240.437,"body":"And that's the thing is that we"},{"speaker":"Jonathan Green","startTime":2234.027,"endTime":2240.437,"body":"are not making a logical decision."},{"speaker":"Jonathan Green","startTime":2240.527,"endTime":2245.897,"body":"We have to pull back and be logical for"},{"speaker":"Jonathan Green","startTime":2240.527,"endTime":2245.897,"body":"a second before we deploy something."},{"speaker":"Chad Bareither","startTime":2247.187,"endTime":2251.647,"body":"Yeah, it's, I think"},{"speaker":"Chad Bareither","startTime":2247.187,"endTime":2251.647,"body":"it's possible that AI is not necessarily"},{"speaker":"Chad Bareither","startTime":2252.112,"endTime":2257.152,"body":"changing that for companies, what it"},{"speaker":"Chad Bareither","startTime":2252.112,"endTime":2257.152,"body":"is it's amplifying it because it's so"},{"speaker":"Chad Bareither","startTime":2257.152,"endTime":2261.142,"body":"fast and easy versus we could have done"},{"speaker":"Chad Bareither","startTime":2257.152,"endTime":2261.142,"body":"the same thing in the past, but you"},{"speaker":"Chad Bareither","startTime":2261.142,"endTime":2265.342,"body":"would've had to hire a bunch of people,"},{"speaker":"Chad Bareither","startTime":2261.142,"endTime":2265.342,"body":"make a department, et cetera, et cetera."},{"speaker":"Chad Bareither","startTime":2265.372,"endTime":2270.652,"body":"And so if I can skip all of that and"},{"speaker":"Chad Bareither","startTime":2265.372,"endTime":2270.652,"body":"just deploy a tool for, one 10th of the"},{"speaker":"Chad Bareither","startTime":2270.652,"endTime":2274.732,"body":"cost, one 100th of the cost, maybe I'm"},{"speaker":"Chad Bareither","startTime":2270.652,"endTime":2274.732,"body":"not doing a lot of that front end work."},{"speaker":"Chad Bareither","startTime":2275.002,"endTime":2277.012,"body":"We think we started at the beginning"},{"speaker":"Chad Bareither","startTime":2275.002,"endTime":2277.012,"body":"saying, how do we put some more"},{"speaker":"Chad Bareither","startTime":2277.012,"endTime":2279.052,"body":"lean thinking around AI deployments?"},{"speaker":"Chad Bareither","startTime":2280.267,"endTime":2284.077,"body":"If you go all the way back to, so Lean"},{"speaker":"Chad Bareither","startTime":2280.267,"endTime":2284.077,"body":"is based upon most of the principles"},{"speaker":"Chad Bareither","startTime":2284.077,"endTime":2288.097,"body":"based upon the Toyota production system,"},{"speaker":"Chad Bareither","startTime":2284.077,"endTime":2288.097,"body":"and so Toyota is an auto manufacturer."},{"speaker":"Chad Bareither","startTime":2288.097,"endTime":2292.447,"body":"But besides the production system, which"},{"speaker":"Chad Bareither","startTime":2288.097,"endTime":2292.447,"body":"is like how we do strategy deployment and"},{"speaker":"Chad Bareither","startTime":2292.447,"endTime":2296.017,"body":"continuous improvement, the Toyota way"},{"speaker":"Chad Bareither","startTime":2292.447,"endTime":2296.017,"body":"was continuous improvement and a little"},{"speaker":"Chad Bareither","startTime":2296.017,"endTime":2298.297,"body":"Venn diagram most also respect for people."},{"speaker":"Chad Bareither","startTime":2298.297,"endTime":2300.067,"body":"So now."},{"speaker":"Chad Bareither","startTime":2300.787,"endTime":2303.697,"body":"I'm wrestling with this in my"},{"speaker":"Chad Bareither","startTime":2300.787,"endTime":2303.697,"body":"mind, hearing your last thought"},{"speaker":"Chad Bareither","startTime":2303.697,"endTime":2307.867,"body":"about oh, man, because AI can"},{"speaker":"Chad Bareither","startTime":2303.697,"endTime":2307.867,"body":"take the human out of the loop."},{"speaker":"Chad Bareither","startTime":2307.867,"endTime":2312.607,"body":"Have we taken the human out of"},{"speaker":"Chad Bareither","startTime":2307.867,"endTime":2312.607,"body":"the loop here in the AI in terms"},{"speaker":"Chad Bareither","startTime":2312.607,"endTime":2315.447,"body":"of the change curve of what do"},{"speaker":"Chad Bareither","startTime":2312.607,"endTime":2315.447,"body":"I want my team to accomplish?"},{"speaker":"Chad Bareither","startTime":2315.447,"endTime":2316.617,"body":"What do I wanna accomplish?"},{"speaker":"Chad Bareither","startTime":2316.617,"endTime":2319.877,"body":"And we're just deploying this bot and"},{"speaker":"Chad Bareither","startTime":2316.617,"endTime":2319.877,"body":"assume it's gonna do whatever we hope to."},{"speaker":"Chad Bareither","startTime":2320.807,"endTime":2322.937,"body":"Versus that other side of the"},{"speaker":"Chad Bareither","startTime":2320.807,"endTime":2322.937,"body":"continuous improvement means we"},{"speaker":"Chad Bareither","startTime":2322.937,"endTime":2324.407,"body":"need to have a strategy to deploy."},{"speaker":"Chad Bareither","startTime":2324.407,"endTime":2329.057,"body":"We need to have a process documented to"},{"speaker":"Chad Bareither","startTime":2324.407,"endTime":2329.057,"body":"understand how to improve it, and we need"},{"speaker":"Chad Bareither","startTime":2329.057,"endTime":2331.187,"body":"some sort of daily management system."},{"speaker":"Chad Bareither","startTime":2331.187,"endTime":2334.007,"body":"You mentioned like metrics on the"},{"speaker":"Chad Bareither","startTime":2331.187,"endTime":2334.007,"body":"wall, like what are we trying to hit"},{"speaker":"Chad Bareither","startTime":2334.877,"endTime":2338.587,"body":"or else we're like blindly throwing"},{"speaker":"Chad Bareither","startTime":2334.877,"endTime":2338.587,"body":"these AI darts everywhere and not"},{"speaker":"Chad Bareither","startTime":2338.587,"endTime":2340.507,"body":"being very respectful to our people."},{"speaker":"Chad Bareither","startTime":2340.507,"endTime":2345.187,"body":"We're keeping them busy generating the"},{"speaker":"Chad Bareither","startTime":2340.507,"endTime":2345.187,"body":"AI that's generating a bunch of stuff"},{"speaker":"Chad Bareither","startTime":2345.187,"endTime":2349.717,"body":"and this more is now just amplified,"},{"speaker":"Chad Bareither","startTime":2345.187,"endTime":2349.717,"body":"I think, more than a new problem."},{"speaker":"Chad Bareither","startTime":2349.867,"endTime":2350.587,"body":"Does that make sense?"},{"speaker":"Jonathan Green","startTime":2354.667,"endTime":2355.627,"body":"Yeah, absolutely."},{"speaker":"Jonathan Green","startTime":2356.047,"endTime":2359.647,"body":"I think that it's exactly what"},{"speaker":"Jonathan Green","startTime":2356.047,"endTime":2359.647,"body":"you're saying, which is that it just"},{"speaker":"Jonathan Green","startTime":2360.967,"endTime":2362.917,"body":"makes it faster, louder, bigger."},{"speaker":"Jonathan Green","startTime":2363.817,"endTime":2368.257,"body":"So like cracks that were small"},{"speaker":"Jonathan Green","startTime":2363.817,"endTime":2368.257,"body":"now get really big or amplified."},{"speaker":"Jonathan Green","startTime":2368.812,"endTime":2371.272,"body":"And AI is just an accelerant."},{"speaker":"Jonathan Green","startTime":2371.482,"endTime":2373.282,"body":"If you have a bad process,"},{"speaker":"Jonathan Green","startTime":2371.482,"endTime":2373.282,"body":"you're just gonna do it faster."},{"speaker":"Jonathan Green","startTime":2374.392,"endTime":2378.622,"body":"They have a good, processing it"},{"speaker":"Jonathan Green","startTime":2374.392,"endTime":2378.622,"body":"faster and that's, it's all come,"},{"speaker":"Jonathan Green","startTime":2378.622,"endTime":2381.402,"body":"comes back to that, which is you"},{"speaker":"Jonathan Green","startTime":2378.622,"endTime":2381.402,"body":"don't wanna accelerate something"},{"speaker":"Jonathan Green","startTime":2381.402,"endTime":2382.632,"body":"until you're sure it's a good idea."},{"speaker":"Jonathan Green","startTime":2382.632,"endTime":2383.952,"body":"I think of the first person who like."},{"speaker":"Jonathan Green","startTime":2384.972,"endTime":2388.722,"body":"Tied a rocket to the top of their"},{"speaker":"Jonathan Green","startTime":2384.972,"endTime":2388.722,"body":"car and drove in the desert, and then"},{"speaker":"Jonathan Green","startTime":2388.722,"endTime":2391.692,"body":"they just found them on the side of"},{"speaker":"Jonathan Green","startTime":2388.722,"endTime":2391.692,"body":"a mountain like a hundred miles away"},{"speaker":"Jonathan Green","startTime":2391.692,"endTime":2397.392,"body":"because it rockets are very fast and"},{"speaker":"Jonathan Green","startTime":2391.692,"endTime":2397.392,"body":"it's like faster seems like a good idea."},{"speaker":"Jonathan Green","startTime":2397.392,"endTime":2401.772,"body":"But you, there's a reason like there's"},{"speaker":"Jonathan Green","startTime":2397.392,"endTime":2401.772,"body":"a top land speed record because a,"},{"speaker":"Jonathan Green","startTime":2401.922,"endTime":2406.452,"body":"and same for boats above a certain"},{"speaker":"Jonathan Green","startTime":2401.922,"endTime":2406.452,"body":"speed, the machine just dissolves."},{"speaker":"Jonathan Green","startTime":2406.992,"endTime":2412.352,"body":"And there's a reason and that's, there's"},{"speaker":"Jonathan Green","startTime":2406.992,"endTime":2412.352,"body":"an idea that faster is always better."},{"speaker":"Jonathan Green","startTime":2412.982,"endTime":2413.882,"body":"So I really love this."},{"speaker":"Jonathan Green","startTime":2413.882,"endTime":2416.732,"body":"I think that like just pulling it"},{"speaker":"Jonathan Green","startTime":2413.882,"endTime":2416.732,"body":"back and it's what I want to dial into"},{"speaker":"Jonathan Green","startTime":2416.732,"endTime":2421.202,"body":"is like this core concept of lean,"},{"speaker":"Jonathan Green","startTime":2416.732,"endTime":2421.202,"body":"which is like, what are the things we"},{"speaker":"Jonathan Green","startTime":2421.202,"endTime":2422.702,"body":"need to do to get the result we want?"},{"speaker":"Jonathan Green","startTime":2423.062,"endTime":2427.742,"body":"And it's, if you don't know the result"},{"speaker":"Jonathan Green","startTime":2423.062,"endTime":2427.742,"body":"you want, then the formula doesn't work."},{"speaker":"Jonathan Green","startTime":2427.992,"endTime":2428.102,"body":"Out the gate."},{"speaker":"Jonathan Green","startTime":2429.072,"endTime":2432.912,"body":"And I see this so many times in so many"},{"speaker":"Jonathan Green","startTime":2429.072,"endTime":2432.912,"body":"different sectors with so many types"},{"speaker":"Jonathan Green","startTime":2432.912,"endTime":2434.232,"body":"of entrepreneurs and small businesses."},{"speaker":"Jonathan Green","startTime":2434.742,"endTime":2438.282,"body":"I, when I was in doing a lot of authorship"},{"speaker":"Jonathan Green","startTime":2434.742,"endTime":2438.282,"body":"teaching, sometimes he would say, what I"},{"speaker":"Jonathan Green","startTime":2438.282,"endTime":2441.732,"body":"wanna write is I wanna write a children's"},{"speaker":"Jonathan Green","startTime":2438.282,"endTime":2441.732,"body":"book, then a book of erotic poetry, then"},{"speaker":"Jonathan Green","startTime":2441.732,"endTime":2443.772,"body":"a cookbook, and then like a mystery."},{"speaker":"Jonathan Green","startTime":2443.772,"endTime":2445.482,"body":"And I'm like anyone who"},{"speaker":"Jonathan Green","startTime":2443.772,"endTime":2445.482,"body":"goes to your author page is"},{"speaker":"Jonathan Green","startTime":2445.482,"endTime":2447.372,"body":"gonna freak out if you what."},{"speaker":"Jonathan Green","startTime":2448.677,"endTime":2450.087,"body":"You're starting four businesses."},{"speaker":"Jonathan Green","startTime":2450.237,"endTime":2454.437,"body":"Each time you enter a new market as an"},{"speaker":"Jonathan Green","startTime":2450.237,"endTime":2454.437,"body":"author, if you're writing children's"},{"speaker":"Jonathan Green","startTime":2454.437,"endTime":2457.017,"body":"books and then you start trying"},{"speaker":"Jonathan Green","startTime":2454.437,"endTime":2457.017,"body":"another genre, it doesn't cross over."},{"speaker":"Jonathan Green","startTime":2457.067,"endTime":2459.257,"body":"I even see as authors who go"},{"speaker":"Jonathan Green","startTime":2457.067,"endTime":2459.257,"body":"from science fiction to fantasy,"},{"speaker":"Jonathan Green","startTime":2459.407,"endTime":2460.277,"body":"it's not the same people."},{"speaker":"Jonathan Green","startTime":2460.637,"endTime":2462.467,"body":"You lose like 80% of your audience."},{"speaker":"Jonathan Green","startTime":2463.277,"endTime":2466.397,"body":"If the same customer won't buy all four"},{"speaker":"Jonathan Green","startTime":2463.277,"endTime":2466.397,"body":"of your products, then you have four"},{"speaker":"Jonathan Green","startTime":2466.427,"endTime":2472.187,"body":"different businesses, and it's that"},{"speaker":"Jonathan Green","startTime":2466.427,"endTime":2472.187,"body":"simple where you're driven by curiosity"},{"speaker":"Jonathan Green","startTime":2472.187,"endTime":2474.737,"body":"or passion, and it can be too disparate."},{"speaker":"Jonathan Green","startTime":2476.012,"endTime":2479.282,"body":"Where you start to go in too"},{"speaker":"Jonathan Green","startTime":2476.012,"endTime":2479.282,"body":"many directions because you can."},{"speaker":"Jonathan Green","startTime":2479.942,"endTime":2482.552,"body":"So I think it's been really great"},{"speaker":"Jonathan Green","startTime":2479.942,"endTime":2482.552,"body":"and be helpful for a lot of people."},{"speaker":"Jonathan Green","startTime":2482.552,"endTime":2485.702,"body":"People who are very interested"},{"speaker":"Jonathan Green","startTime":2482.552,"endTime":2485.702,"body":"in the type of companies you help"},{"speaker":"Jonathan Green","startTime":2485.702,"endTime":2487.892,"body":"and the type of projects you work"},{"speaker":"Jonathan Green","startTime":2485.702,"endTime":2487.892,"body":"on, and maybe they just wanna read"},{"speaker":"Jonathan Green","startTime":2487.892,"endTime":2489.182,"body":"your book, which is very excellent."},{"speaker":"Jonathan Green","startTime":2489.692,"endTime":2492.002,"body":"Where can they find the kind of"},{"speaker":"Jonathan Green","startTime":2489.692,"endTime":2492.002,"body":"things you're doing online chad, the"},{"speaker":"Jonathan Green","startTime":2492.002,"endTime":2493.082,"body":"best place to find your business."},{"speaker":"Jonathan Green","startTime":2493.082,"endTime":2494.312,"body":"Maybe the best place to reach out to you."},{"speaker":"Chad Bareither","startTime":2495.287,"endTime":2498.077,"body":"Yeah the best place to"},{"speaker":"Chad Bareither","startTime":2495.287,"endTime":2498.077,"body":"reach out to me directly 'cause we still"},{"speaker":"Chad Bareither","startTime":2498.077,"endTime":2502.157,"body":"do, despite this being an AI podcast,"},{"speaker":"Chad Bareither","startTime":2498.077,"endTime":2502.157,"body":"we still do in-person connections."},{"speaker":"Chad Bareither","startTime":2502.607,"endTime":2505.427,"body":"I would be at our website,"},{"speaker":"Chad Bareither","startTime":2502.607,"endTime":2505.427,"body":"which is Bareither group.com."},{"speaker":"Chad Bareither","startTime":2505.877,"endTime":2507.017,"body":"Social media platforms."},{"speaker":"Chad Bareither","startTime":2507.017,"endTime":2510.497,"body":"We're most active on LinkedIn, but you"},{"speaker":"Chad Bareither","startTime":2507.017,"endTime":2510.497,"body":"can find us on LinkedIn or Instagram and"},{"speaker":"Chad Bareither","startTime":2510.497,"endTime":2512.347,"body":"that'll get us back to the same point."},{"speaker":"Chad Bareither","startTime":2512.377,"endTime":2514.537,"body":"But if you wanna get in"},{"speaker":"Chad Bareither","startTime":2512.377,"endTime":2514.537,"body":"touch with me directly."},{"speaker":"Chad Bareither","startTime":2514.997,"endTime":2515.827,"body":"Bareither group.com."},{"speaker":"Chad Bareither","startTime":2516.097,"endTime":2516.697,"body":"There is on there."},{"speaker":"Chad Bareither","startTime":2516.697,"endTime":2518.827,"body":"You mentioned the book, there's"},{"speaker":"Chad Bareither","startTime":2516.697,"endTime":2518.827,"body":"a free download of chapter one."},{"speaker":"Chad Bareither","startTime":2518.827,"endTime":2521.407,"body":"If you wanna learn a little bit more"},{"speaker":"Chad Bareither","startTime":2518.827,"endTime":2521.407,"body":"about that and a contact page, you"},{"speaker":"Chad Bareither","startTime":2521.407,"endTime":2525.817,"body":"wanna set up a direct call with me,"},{"speaker":"Chad Bareither","startTime":2521.407,"endTime":2525.817,"body":"so that would be the best place to go."},{"speaker":"Jonathan Green","startTime":2528.667,"endTime":2528.937,"body":"Perfect."},{"speaker":"Jonathan Green","startTime":2528.937,"endTime":2531.577,"body":"We'll put it in the show notes as"},{"speaker":"Jonathan Green","startTime":2528.937,"endTime":2531.577,"body":"always, and blow all the videos."},{"speaker":"Jonathan Green","startTime":2531.577,"endTime":2534.877,"body":"Thank you so much for being here"},{"speaker":"Jonathan Green","startTime":2531.577,"endTime":2534.877,"body":"today for another amazing episode of"},{"speaker":"Jonathan Green","startTime":2535.357,"endTime":2537.217,"body":"the Artificial Intelligence Podcast."},{"speaker":"Chad Bareither","startTime":2538.147,"endTime":2538.387,"body":"Thank you."},{"speaker":"Jonathan Green","startTime":2541.265,"endTime":2543.215,"body":"Thank you for"},{"speaker":"Jonathan Green","startTime":2541.265,"endTime":2543.215,"body":"listening to this week's episode of"},{"speaker":"Jonathan Green","startTime":2543.215,"endTime":2544.985,"body":"the Artificial Intelligence Podcast."},{"speaker":"Jonathan Green","startTime":2544.985,"endTime":2548.015,"body":"Make sure to subscribe so you"},{"speaker":"Jonathan Green","startTime":2544.985,"endTime":2548.015,"body":"never miss another episode."},{"speaker":"Jonathan Green","startTime":2548.045,"endTime":2550.955,"body":"We'll be back next Monday with"},{"speaker":"Jonathan Green","startTime":2548.045,"endTime":2550.955,"body":"more tips and strategies on how to"},{"speaker":"Jonathan Green","startTime":2550.955,"endTime":2553.985,"body":"leverage AI to grow your business"},{"speaker":"Jonathan Green","startTime":2550.955,"endTime":2553.985,"body":"and achieve better results."},{"speaker":"Jonathan Green","startTime":2554.075,"endTime":2557.165,"body":"In the meantime, if you're curious"},{"speaker":"Jonathan Green","startTime":2554.075,"endTime":2557.165,"body":"about how AI can boost your"},{"speaker":"Jonathan Green","startTime":2557.165,"endTime":2560.5,"body":"business' revenue, head over to"},{"speaker":"Jonathan Green","startTime":2557.165,"endTime":2560.5,"body":"artificial intelligence pod.com."},{"speaker":"Jonathan Green","startTime":2561.08,"endTime":2565.13,"body":"Slash calculator, use our AI revenue"},{"speaker":"Jonathan Green","startTime":2561.08,"endTime":2565.13,"body":"calculator to discover the potential"},{"speaker":"Jonathan Green","startTime":2565.13,"endTime":2567.59,"body":"impact AI can have on your bottom line."},{"speaker":"Jonathan Green","startTime":2567.59,"endTime":2570.29,"body":"It's quick, easy, and"},{"speaker":"Jonathan Green","startTime":2567.59,"endTime":2570.29,"body":"might just change the way."},{"speaker":"Jonathan Green","startTime":2570.53,"endTime":2572.48,"body":"Think about your business"},{"speaker":"Jonathan Green","startTime":2570.53,"endTime":2572.48,"body":"while you're there."},{"speaker":"Jonathan Green","startTime":2572.6,"endTime":2574.04,"body":"Catch up on past episodes."},{"speaker":"Jonathan Green","startTime":2574.04,"endTime":2576.44,"body":"Leave a review and check out our socials."}]}