Serve No Master : Escape the 9-5, Fire Your Boss, Achieve Financial Freedom

SNM176: Write a High Converting Cash Sucking Sales Letter

May 26, 2020 Jonathan Green : Bestselling Author, Tropical Island Entrepreneur, 7-Figure Blogger Season 2 Episode 9
Serve No Master : Escape the 9-5, Fire Your Boss, Achieve Financial Freedom
SNM176: Write a High Converting Cash Sucking Sales Letter
Chapters
Serve No Master : Escape the 9-5, Fire Your Boss, Achieve Financial Freedom
SNM176: Write a High Converting Cash Sucking Sales Letter
May 26, 2020 Season 2 Episode 9
Jonathan Green : Bestselling Author, Tropical Island Entrepreneur, 7-Figure Blogger

Write a high converting cash sucking sales letter live on today's episode of Serve No Master podcast.

In today's episode we will walk through the process of writing an amazing sales letter. A lot of people get stuck on this but or write a sales letter that isn't effective at all.

We have a special guest today, Paris. She's one of the employees that I've trained to master copy-writing, she went form a beginner to an absolute master. She has done some amazing copy-writing jobs for me and really transformed the knowledge that I gave her and perfected it.

So, today we both will walk you through the process of writing a persuasive sales letter, we will point out the mistakes you should avoid and little tips to follow.

▶️▶️▶️▶️

Resources mentioned:

Leave some feedback. We would love to hear from you!
 
Connect with Jonathan Green and Serve No Master:

 

The post SNM176: Write a High Converting Cash Sucking Sales Letter appeared first on Serve No Master: Be Your Own Boss - Live Free 

Show Notes Transcript

Write a high converting cash sucking sales letter live on today's episode of Serve No Master podcast.

In today's episode we will walk through the process of writing an amazing sales letter. A lot of people get stuck on this but or write a sales letter that isn't effective at all.

We have a special guest today, Paris. She's one of the employees that I've trained to master copy-writing, she went form a beginner to an absolute master. She has done some amazing copy-writing jobs for me and really transformed the knowledge that I gave her and perfected it.

So, today we both will walk you through the process of writing a persuasive sales letter, we will point out the mistakes you should avoid and little tips to follow.

▶️▶️▶️▶️

Resources mentioned:

Leave some feedback. We would love to hear from you!
 
Connect with Jonathan Green and Serve No Master:

 

The post SNM176: Write a High Converting Cash Sucking Sales Letter appeared first on Serve No Master: Be Your Own Boss - Live Free 

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ight, a high converting, cat sucking sales letter live with us today on this episode. Today's episode is brought to you by Nobuo, the no fee business bank that refunds fees charged by other ATMs. Even international get $25. When you sign up today, it's served restaurant calm front slash No, Bo. That's an O. V. O. Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams Now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. Guys, I'm so excited. I'm in the garden again. But today we have special guests parents, the lead copper headed for serving a master. And together we're gonna take you to the process of writing a cells under together because this is where so many people get stuck. And this is one of the people that I trained from absolute beginner to master copywriter, she writes. Almost every single email, every sale flutter every video you see me recording for sales, where she's written scripts for me. We've done so much work together the past year and 1/2 and she's really taken what I've trained her and distill that there's something that's perfection. So Paris was so excited to have you today high. So pest, Thank you for that very short introduction would just see what the back. That's okay, a CZ you can imagine. I'm a super high energy level. We're gonna do everything I can to bring Paris up through a super high energy level. Today we're gonna do is kind of go through the process of writing yourselves over. The 1st 1 to do is think about what holds us back. One of the biggest mistakes we can make. And the biggest mistake I feel that a sales order to make is being boring. How do you feel about that? Paris. Yeah, I think a lot of people just right what they think is going to work instead of waiting what the audience actually wants to read, and therefore it's gonna be something that you're just gonna skip past or it's not even pay attention to. So being surprising, being interesting is actually an important skill in running sales. Exactly. And you know that my belief starts with If you have a good structure in place and then you write sentences that are at least interesting, then you're gonna have a pretty good converting sales page. You know, there's a little bit of artistry and massive illness that takes you across those further finish lines. But just being not boring and just following a structure, it's gonna take you a lot of way across there and want to take us to that structure. Day. Another beginning of a sales letter is the headline. A lot of people think that the headlines job is to sell the product, but it's really not. A headline is like the subject for an email. It's just to get you to open the email. Just you need to read that next sentence to get you to read the sub headline or go little further. Read some of the other lines below it, because of a headline, is totally boring or totally disconnects, and people leave. They don't read the rest of it so we don't want to give the headline too much work to do. So when you're working on one of our products bears, how do you start navigating the waters of coming up with your headline ideas? Well, first of all, my very fuss headlines with complete crap, so don't worry. If you screw up the 1st 100 headlines, it's it's going to be like that. But what you can do is headlines, a really structure based. You can Google 100 thousands of difference headline structures and just use those. Let's start off with those because those already work. So there are certain structures like now you can have or learn the secret for doing this without this or what If you could spy on this, this really important person achieving that goal or who else wants X y zed so it doesn't have to be as as difficult as you think. Even their headlines are really important. You can just start out with following a template, but once you have a little bit more skilled and you can kind of go a little bit experimental, but honestly, following some kind of template is going to be your best bet to begin with. Okay, Paris. That's such good advice that such good information there are two things you said that I want to really dial into. The first is how we build from templates. Now we get templates, and in the show notes for this episode, we have a link to it and you can go to start master calm front, slash ultimate and get a copy. The old Putz wipes file, which is actually the first training. I sense the parents when she started working with me, which is 600 of my favorite sales letters in the past 100 years. And you could just go through and look at each of those headlines and just choose and they screwed. Like playing mad Libs is what Paris is saying. That's so true. You take those different sentences ago. Let's just replace this word and that word. And suddenly you have ever headline says, Oh, how I made this much money in this many years. You just swap out those two numbers from what's true for you and you've got a headline that'll work pretty good. How we lost this many pounds in this many weeks and what you could do is just go through all this different ones. And the other secret which Paris alluded to and I want to really dial into it is that when you're doing headlines, you don't just write one. The mistake. A lot of new coppers do it. They go. I'm gonna write one headline. Want to have a headline? It's okay. I move on. When I was working with Mike, Operating Mentor used to make me right. 64 headlines and then 10 to 20 variations of each of those. There's an exercise in a cop writing book where it gives you 64 different versions of headlines and, he would say, maker variation that matches each of these different headline types of the do 10 of that version a post a link to that video below this video swell in the show notes, but it was so powerful, but boy, did it take a lot of time. What I learned in that process was that it's doing quantity is the secret. All the best copper's the compromise. They're really expensive. They'll do thousands of headlines and then just go. This is the best one to keep moving the best ones you almost run it like a tournament. So it's not about doing one headline like Paris said. Maybe you're right, 100 and then there's one winner in there. It's tempting because you just want to get the job done. But this is the most important part of process because it gets him to read the rest. So doing the time and then being really detached. Try public if ideas will get you past that headline and that's so awesome. The second part of writing the cells of the second part of our process, I believe, is focusing on the pain. And not everyone who are selling to is in pain. So it may be that they're trying to achieve something, focus on what's missing in their life, what the gap between where they are now, where they want to be. An example of this, for me, with my biggest pains in my life was I was in a car accident about 15 years ago, and I had back pain every single day became all I thought about. All I ever thought it was pain and not paying, and I would have done anything to alleviate my back pain. That's why still, 15 years later, I'm doing dozens of squats every single morning by myself. Shooting videos, right, personal trainer, doing them with my personal trainer. What is here? Because I don't want me back to her to get I discovered that I have to maintain a certain way. I have to do a certain amount of back exercises or my back starts to hurt. And so my life went from pain than not paying again. But it's still something really powerful in my mind. I remember what that was like. Every time I feel a twinge of back pain, it catches my mind. So for some people, they have a massive amount of pain, right? And other people they have just They want to prove something their lives. So tell me a little bit how you focus on the pain when you're writing our sales. Let Paris yes. Oh, there's either the focus on the pain or focus on the dream, so it depends on what your topic is. So whatever you're, whatever you're pitching will help them get to you. The gold a wants and that's either to, you know, solve a back pain or make more money or you know, X Y and Zed that's going to be focusing on getting them from a to bay. You don't want to sell the product you want to sell thes solution. You're selling. You're not selling your back, Grace. You're selling. You're not gonna be in pain anywhere. So trying thio position and remind them that they don't want to be in pain Inning or they don't want to wake up every day and not be able to get out of bed or have to take lots of pain. Meds ago. The doctors, all the time you want, you're selling that they're just going to be able to live their life. Memoli Without pain, you're not selling the product. So you definitely want to focus on the outcome, the solution. But the the dream that will the dream that they're gonna have, like, maybe it's being a best selling author. That's definitely when we do a lot. That's something that people dream about. So they want to achieve that dream and what we use when we're writing our cells that have used a simple form. It's been around for a while, which is pain agitates solution. An example could be you've written a book, you try to become a best selling author. You put your book out there to the sound of crickets. Nobody has read your book. You can't get a single download even for friends and family. But it's not your fault because no one's taught you the right system. Or but it's not your fault, because Amazon is against your because the publishing industry is rigged against you because you don't know the right steps. The process and the reason we add that in, is because if you give people too much pain without a bit of release, all they feel is suffering. If you say you're in pain and it's your fault, that's really hard for people to hear and the be pushed away from yourselves letter and the same thing for me with my back pain, you could have said You're in back pain. Your pet back hurts all the time. Every time you're sitting down, you're thinking about how soon until you can stand up, because sitting in a chair hurts you every single time. It's all your fault because you were hit by someone else in the car, and then you could do multiple versions and see what you want to do is look at the different areas of life that are limited, right? You say you put in all that time writing a book. What the time was lost, and now you're wondering if you wasted your time on that book. It's not your fault because of X. You know you work really hard. You wrote the best book you can. You've said it out there, but you're not getting any reviews. It's not your fault, because why? And so we point out different parts of that pain, so we kind of create what I call 360 degree image. I think of it like if we're doing one of those three D printers, we want to look at the pain from all these different angles because everyone feels it differently. A big part of my life. Something I talk about lately is fitness and health, because way I approach fitness and my pain point has totally changed. When I was 18 graduate from high school, I went to the gym every single day workout for 2 to 3 hours and took creating because I wanted to get big before I got to college. Just hard to be the fat kid. I wanted to be at least a strong fat kid, and I lost about £10 put on almost £20 of muscle. Wasn't nearly enough, but it's still moved me into a new category. But it was all about that motivation. I don't want to be the smallest kid. Then I went through life and got into my thirties and then, you know, in my twenties when I got my cocks and then I train because they didn't want my backyard anymore. And then doing finished my mid thirties started having kids was like, I want to play with my kids, not get tired. I want to pick up my kids. I'll be able to hold two kids at a time, not just one, and walk up a flight of stairs, which is hard. And now we're recording this while we're under quarantine. Locked down. I was working my friend on sales letter last week about working out during Cortina. He called. It was called like prison fitness Is that you gotta get prison strong because this quarantine is gonna turn into a purge. So now when I train. I'm like training twice as hard because I'm like, Oh, man, I hope he's not right But it's such a powerful message. So we have a different thing Well responded to becomes a different motivation. And when we have these multiple pain points we bring up, they still resonate like I still wanna be bigger. I still want to be beach ready. I still want to be strong for my kids, and they also will be strong enough to defend my kids. If you know the island does turn into perch, hopefully it won't go that way. But that becomes a different pain point. So at different points of people's lives, they might have a different thought. Some people they want to become an author because they want to help people with their message. Some people off the ship is about making money, and so we have multiple pain points or gold points. We bring up in that promises, which is again. You're not where you want to be suffering is this bad? I think of it is putting lemon juice in the wounds or salt in the wounds and then going, Hey, it's not your fault If someone else did this to you because that's where you bring up an enemy. And once we focus on the pain, the third step in a process for ourselves that our structure is to provide easy solution. The challenge here and we've seen this in a lot of sales. Lesbian parents been talked about a lot of different markets when we enter a different markets, sometimes so sellers have to be so high. P When I first started out sales, when I was like, Hey, push a button, push this big red button and you'll be a millionaire by next week. I used to see still had names like Push button profits. It was a push a button and you make millions of dollars. And that's how they sold a lot of software. Yes, I bought it, What, 10 years ago, there were some of the software. Actually, one of the programs that talk like that actually did work for me and help me build my Estelle company, but didn't last forever. But they're people want that easier solution. If you say to someone, hey, you're overweight, you're having medical problems. It's all your fault because no one's ever taught you the right way to take care of your body. If you look at the food pyramid from America, Sugar's on the list, which is a poison, so it's obviously you can't trust the government. So it's not your fault because no one's give me the accurate information, but that if you go, the solution is to exercise every day for our to only eat foods that taste terrible and you'll be back on track and six months. Nobody would buy that product right? Nobody wants, because it's too hard. So what we want is to make the solution sound as easy or simple. Wars mandibles possible. That's what he thinks, she thinks, like in this three step solution or my simple process, and you'll see results in a few seven days. We have to get people quick wins because they run out of motivational energy. So Paris telephone a little bit about how you make some of my really complicated products sound like easy solutions. Well, things that I do is break it down. If you break something, balancing is less scary, less intimidating, You said. You know always like 27 steps, and you have to do these for 12 months like No, no one's gonna do that. But if you say if you just start with this one, it's really easy. We walk you right through this process. It's Ah, it's a video you just follow this will cut and paste, or it's super simple. You don't even have toe have any tech skills or anything like that. You can just do it and give a time limit like you can do it in five minutes. That helps to break down those barriers off of people not wanting to do it, because people are gonna come in with reservations of, You know, all this is gonna be too hard for me because I don't have time to do this. So by positioning it as easy or a simple ET will help to break those down. But you also, of course, want to be realistic and truthful so you don't wantto pull into the the high be trap where it's it's just a ending up a cz lies like all you'll make a $1,000,000 in. In in a day like that, Sze know something that's believable, so you have to find that balance off how you can position it and focus on the things that will give your people the easiest winds and the quickest wins on and don't really focus on the parts we have toe work on it every day or do a lot of difficult things. Okay, I think that's really good, because some of the markets and we've seen this and some of the things we're running potions on right now. It's like so far down the high perspective. For more, we operated the balance. You'll find soften between ethics and conversion, like you could make huge promises and you'll sell a lot more units. But it is about finding something. When you go, that's too far for me. But you have to find that perfect about, and it's hard because you owe everyone. Still, the product is likely go through. The product works, and it's easier to be a little bit more high, p um, and if you have a less sophisticated market, if you have like a younger market or people that are newer to that industry than their respond more to hype. But as the market gets more sophisticated, what they want is a little bit more proof for a little bit more accuracy behind those big promises. So it is about finding a balance. But that is the right idea of We want the solution to seem like something they could actually d'oh. So it's believable that they could achieve that solution if it's too easy to go. If it's that easy, really, it takes 10 minutes to learn. I should have learned by now, so we don't make it too easy, because then it's unbelievable. So that's a really great answer. Paris The poor thing I want to talk about is what I call imagine or bullet points. And this is where I say things like Imagine waking up in the morning to the sound of silence. You never have to listen to an alarm clock ever again. You can get up whenever you want to. You're your own boss. You start your day, how you want to work, the hours you want, and you get to choose how you split up your hours every single day. That's a powerful thing. That's really the centerpiece of my life. Is that if I want to after this podcast, I'm gonna spend two hours with my kids. I have that freedom because they don't have a boss. And that's when we start talking about imagining we start, create that future, create that scenario, that believable place where possibility lies and kind of letting someone too goat beyond. So we've really delved into what the pain is like, say, cheers your life. Here's all this pain now imagine a life without pain. Imagine you've lost all that weight and now everyone finds you attractive. Now imagine your problem is you have two girlfriends or two boyfriends fighting over you all the time. And that's like everyone like dreams like that, like that. That's everyone straight right. They start toe. Imagine that different life. So we take them through this journey. You're in this pain. Not your fault. We have a solution. It's not that hard. And here's what your life would be like. After our solution. It'll be amazing. So Paris, let's talk about how we develop our bullet points so we go through this process. It's a process that was taught to be, and I call it the So what process? Which is why I say, Oh, you lose a bunch of weight and you go how to make this a benefit of Hot makes a bullet point. We just go. So what? So let's try it together. Paris. So I say you lose a bunch of weight. So what? Sorry, you'll have a healthier body. You have a healthy daughter. So what? So you were have, Ah, high cholesterol, high blood pressure, getting getting sick all the time. You don't get sick all the time. So what? And we can build on that and say, Oh, you know what? You won't get sick of the time. That means you'll live longer. You'll save money on medical bills, which now you can expend on your new wardrobe because you need to know where smaller clothes so we can twist that, and that's we grow. That's how we take a small thing, losing weight and turn into living longer. And if you look, there's an entire market that took that idea, and now there's an entire industry that's called anti aging, because I don't want to call it anti dying, but that's what it means. So we all look for those bigger solutions, and you could say, losing weight. So what? Well, you'll be more attractive. So what you could finally date someone who appreciates you and who you find attractive. So what now you can have a relationship that lasts. You could find true love because you're the person you're always meant to be And you open up that door way. So now you could find true love. So that's how we go from small thing too Big solution. You really want to be able to focus on the transformation in these bullet points, not the features of your product. You don't want to say, you know, my my weight loss book has 28 pages. You want to say no, it's gonna help you lose weight in X amount of days and then continue on with that. So, well, process sitting there you will live longer. You'll have a healthier life and you'll be ableto see grandkids. One other cool technique that we employ to make our bullet points is better is that we give each technique and name I'll never forget. The first time I saw this with someone had a sales that was like learned a black magic technique or the black mirror technique to get girls phone numbers. I was like, Whoa, that sounds so cool. I remember that sells for the first dating salesman has ever saw in that industry. I never found out what it was. I still don't know what the secret black mirror thinking is. I don't know if you need an actual mirror, but I thought that was such good branding. It's stuck with my head. So instead of saying how to write a book Fast Dick, you can call it the book in a flash secret, right, Or you can call it the Lightning, riding me, using my lightning right and tinny. You can have your book down in seven days instead of 30 and that means you have more free time. Suspended your family. Imagine getting four books done in the time it takes you to write one. That means you make four times more money. You'll be successful four times faster, and you could have four times more freedom. So just by giving it a name, lightning riding technique or lightning speed writing anything like that, we just make up names. They don't really have to mean that much. People can start to visualize that bullet point a little bit more. The next step in our process is what we want to start. How could we tell people the price? And we call this the price buildup or value buildup in the price drop. A great place to see this. I learned this from insure socially. Go. You know what? We're not gonna give you one set of steak knives were going to be Tuesday night, and we're gonna start a potato peeler. We're gonna start the vegetable front, and we're gonna put it, and it sounds crazy, but those from infomercial sold a lot. Those didn't really, really well. And the reason those Yeah, that's almost every good cooperator does. I love to watch infomercials because they're so scripted and commercials are just sales letters that have a $1,000,000 budget and where they build up that value it. So when they finally sorry the price You know what? It's only $20. I feel like I'm stealing from them. I think I'm getting $100 worth of stuff for 20 bucks. This is amazing. And it's how we get those really high conversion numbers. So we want to build up a lot of value, and there's a lot of things we can do in this process. it's building up. Here's all the things you get. Here's the modules of the course adding and bonus system shoes. You get this, you get this. You get this, you get this. You get this. It's worth $27,000. You can have it for 1995. That's our process there. But parents maybe going a little bit of detail about how you actually do this when you're riding up our value bills that are price drops. Eso One thing I have started doing. So you have. You have the main course or the main, the main product, and you do the you do the bullets persons of them. You make sure you emphasizing the transformation and the benefits that that they'll get some each of these things that you'll learn in your course or product on. Then what if Starr during is putting the price off that doing the price justification there? So they have that image off of the price on their head. They had they they see that this man costs costs $97 they've already attributed worth off the main course to $97. And then that's when you start adding on the real value, which is the bonuses. So then they think, Oh my good, I'm getting this and this ended And this and this and still $97. So by putting the price a little bit front because I used to put in the press the furnaces before the price, it makes it sound like, Oh, now I'm getting this extra instead of bundling all of the bonuses and the course together all yes, just $19. So that's one tip the canaries. That's really good. You know, we could definitely. When you make your soldiers, you could also test moving the button up and down to the price up and down the page to see which converts better. And once we have our temple and that's really good. His parents has been testing, and she's found that we get better results. We put the price a little earlier, so we built that value and we go 97 you get all this stuff what? That we want people to have that. Wow, this seems like an amazing deal value. And when you're designing your bonuses, there's really three types of bonuses. The first is accelerate success So what can we d'oh to improve the odds of success in this debate? Hey, we're actually giving you 10 templates or giving. We've given you Ah, whole diet program. But we're also going to give you a 21 day meal plants. You don't have to think about what you're gonna d'oh. And on top of that, we're gonna give you a grocery list. So you know what? To go to go ashore. You don't be thinking just by what's on the list, and you know you have what you need for the rest of the week, so those make success easier. The second type of bonus is assumed success. And this could be the weight loss for women. You could say how to deal with men flirting with you all the time. When you're dressed, trying to get through your day bonus you go. I'm so sure you're gonna lose weight that people are gonna be annoying you and hitting on you everywhere you go. And so I need to prepare you for that. And you could see example of this in one of my dogs. My kiddo Sniper course where I teach you howto write books and publish. I say how to deal with people being in your face all the time when I want your autograph people. When people find out you're a best selling author, this happens to me all the time. They start treating like a celebrity or asking you questions. You're just trying to help my kids is the right time. You know how to deal with. That is one of the bonuses people will see that they go. He believes this cross through so much in my success. They're preparing. You try to deal with it and the third type of bonus that we build. There's the overcome objection bonus. So every time someone goes to win my programs and they say I didn't buy because of this reason I didn't go through your program because I'm too old. I'm too young. We get this to the same excuse. Everyone has too old. I'm too young. I'm a man. I'm a woman left handed, I'm right handed. It's always opposites. We always get two people complaining about opposite things, but where we have those reasons just Oh, I really like your program, but I don't have a mailing list. I really like your have your program, but I don't have any exercise equipment. Okay, that's we have in our bonus, the body weight at home exercise program. No problem. So we build the bonus to answer that specific objection. And that's why sometimes you see a product that's three bonuses and that seven bonuses is we just keep adding bonuses at Answer all those objections so that then there's no justification for the right action to go. Well, I don't have any workout equipment. They have, Ah, no workout equipment work out. Well, that's I can't use that excuse anymore and that it makes it easier for someone because you've met their need to make that buying decision. Tell me a little bit about the price drop part of the process. How do we say it's not this? It's not this. It's not this. It's this eso first. That's what we would call it the press justification. So you would anchor that prize in a real world value. So, for example, when we we use a lot would be Jonathan's time is worth $500 because if you were to get on our coaching from Jonathan, who would be charging you $5. So with all of the hours of the course, or any sort of extra coaching that you get, that's already with $500 times by how many hours of the courses so you could anchor it in something like that. So the value would be $5000 then you would say, But no, I'm not gonna charge you $5000 then you would go down the next steps and maybe anchor that prize into $2500 based on something else that's in your product. That would make sense, and then you would slow. You keep dropping it until you get to the real price and you want Thio. Give them so much value that it is worth that price. And then you want Thio. Show them the actual price and the reaction should be, Oh my God, is it really that price? I'm gonna buy this right now. That's wonderful. We want to create that exact feeling of it's a deal. It's a steal because you want to take people to take action right now. What we know is that if someone reads the sales page, just like if you go and use the car lot. You just drive the car and you don't bake a buying decision. Right? Then you go. I'm gonna think about it. The odds of you coming back are about one in 10. And for sales letters, it's even lower because you haven't done a test drive. So if someone visits one of the products and doesn't make a buying decision right, then you go. Let me think about it. They forget about it. We want get people in that moment. And that was what brings us to our clothes, our step number six. I called the emotional clothes. And this is where you want to say to people, If you don't make a decision right now and you decided to come back later, you probably won't. And that's what your life would be like. If you don't take action, things will keep being the same. Nothing will change. And six months from now you'll see another email about this or be reminded us probably. All I wish I'd done that and that's happened to me in my life so I can connect with that. I saw a product once that I wish I'd bought I ended up getting it two years later, I got my life would be two years better if I got this one in first thought. And it actually is true for me so I can resonate with that. And that's part of how we do emotional closes. Paris. How do you approach the emotional most? There's a couple different tactics you can take for us is you know, you want to emphasize the scarcity and urgency. So if you and that the fear of missing out So if you don't get in on this now, you know, maybe the price is gonna go up or the bonus is going to go away or the real big one is you're not. Your life isn't gonna change. You're not going to get that transformation. You're not gonna get fitter. You're not gonna end up finishing that book. You're not gonna end up doing anything because that's what people do. We if we don't take action, we just end up doing nothing so that fear off I'm not going to be able to accomplish my dreams or get rid of this pain is a really powerful motivator, and that's definitely something to focus on, guys. I hope you found this lesson is useful as I have. My parents are gonna do more podcasts, episodes in the future. We share more of our tactics, more of our techniques and more of the inner workings of how we've turned serving master to the powerhouse it is today. We love being on this journey with you. Paris. Thank you so much for being here today. I can't wait to have you on another episode. Thanks. Okay, we'll see you guys on the next episode by Thank you for listening to this week's episode of Serve. No, Master. Make sure you subscribe. So you never miss another episode. We'll be back next Tuesday with more tips and tactics on how to escape that rat race. Head over to serve no master dot com forward slash podcasts. Now for your chance to win a free copy of Jonathan's bestseller Serve No, master. All you have to do is leave a five star review of this podcast. See you Tuesday. Launch a podcast about missing a step. Grab the free podcast Launch checklist at sword master dot com. Front slash checklist