Want to know how you can design a killer opt-in page to explode your email list? Watch today's episode of Serve No Master to find put.
It's important to have not only a great opt-in page but a great sales email as well. Once you have that email list everything depends on that first sale pitch you send. If people are not impressed by your sales email they can easily unsubscribe so you lose that one client.
How to create an opt-in page
People were a lot excited to receive emails years ago, they would give away their email address for almost nothing, but people are more protective of their emails today. So barriers of getting someone's email are higher now.
Create an offer that is hard to decline.
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Resources mentioned:
Leave some feedback. We would love to hear from you!
Connect with Jonathan Green and Serve No Master:
The post SNM182: Design a Killer Opt-in Page to Explode Your Mailing List appeared first on Serve No Master: Be Your Own Boss - Live Free
Connect with Jonathan Green
Want to know how you can design a killer opt-in page to explode your email list? Watch today's episode of Serve No Master to find put.
It's important to have not only a great opt-in page but a great sales email as well. Once you have that email list everything depends on that first sale pitch you send. If people are not impressed by your sales email they can easily unsubscribe so you lose that one client.
How to create an opt-in page
People were a lot excited to receive emails years ago, they would give away their email address for almost nothing, but people are more protective of their emails today. So barriers of getting someone's email are higher now.
Create an offer that is hard to decline.
▶️▶️▶️▶️
Resources mentioned:
Leave some feedback. We would love to hear from you!
Connect with Jonathan Green and Serve No Master:
The post SNM182: Design a Killer Opt-in Page to Explode Your Mailing List appeared first on Serve No Master: Be Your Own Boss - Live Free
Connect with Jonathan Green
speaker 0: 0:00
design a killer, Opt in page to explode your mailing list. Find out how on today's episode today's episode is brought to you by King Burkett. Your email list is your greatest asset. Put your business in the only hands that I trust at serving master dot com front slash market. Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now, here's your host before we get started on Well, you know that this is part one of a two part series in the next episode, we're gonna dig deep in howto actually monetize people as soon as they join your mailing list so you don't want to miss that episode. But first we got to get people on that mailing list. You may notice that the rooster just went off. We do our best to minimize the background noise. One of my neighbors is blasting noise. My golden retrievers walk around my legs. For some reason, I have the kids inside and hopefully will give me the 25 minutes I need to record. But what you're hearing is the sound of island life. It's really windy right now, so the palm trees are making a bit of noise. So is the banana tree. It's very cool. We have some banana trees in our garden because eating a banana that you actually grew its magical. So I'm excited to spend some time with you guys. Talk about something really important. This is on my mind because we're about to rebuild all the opt informs on my website. It's part of the massive rebuild and possibly by time you watch this episode hoping by the time here's episode, all the forms of my sight would be rebuilt, and I want to take you through how powerful this could be. Now, most important thing to understand is the emotion or the moment, or what the experiences of someone who's visiting your Web site and meeting you for the first time when they see your often form. There are 1000 things going on all at once, and getting some of the email address is really, really hard. We want toe let go. That old mindset of minimum viable product, the standard mind said that far too many of us have is what's the least I can make that people will give you their email address. The danger of this is that people read your first email. They download your gift. They unsubscribe from your list. You never hear from them again. What we really want to do is create gifts that are amazing, and I have other trainings on that. Loads, of course, is on that there's other podcasts episodes on that People don't know if your gift is any good until they see it, and that's after I've given you email address. So what you have to do is make it look good and sound amazing during this part of the interaction. The most important thing to understand as an email is precious, its freshest private invaluable. I know people that will give you their personal phone number to their cell phones before looking for their email address. We all have different perceptions, but the way we see E mail has changed dramatically in the past 30 years. What? I first was introduced to email. It was through America Online and was basically America Online user name back then. We called it like a handle. Known says handle anymore. Do they? Don't even say username, Right? But we would have ah name. We wanted something really, really cool. That was very memorable. And we would tell everyone who would hear it. And if someone knew your name, they could type in a long as they spelled it right inside of a Wells ecosystem. There was one usurper name. That's what we invented. The things like Jonathan Green, 99 actually used to be. You would type in the name you want like Jonathan Green. One Not available. Jonathan Green to not available. Jonathan 33 Got it. Now that there are so many domains, you just have your unique name at different domain. But back then, that was really how it operated. And so there was no sense value doing well just because it was so hard to get an email. There was this Tom Hanks movie Meg Ryan movie. If you watch it now it looks so different than it did at the time because it feels much more like a stalker movie, and I'm sorry if that's your favorite movie. But my insides 2020. I watched it just like everyone else. And it used to be so exciting to get an email that we wanted an announcement, and I will have this special sound. You've got mail, and it was so ubiquitous in our society. People are so excited by it. No one even thought about the idea of turning off that alert because getting email was so rare and precious. Now I get maybe 1000 emails a day, so I would be getting it always all the time. Right before I moved away from America about seven years ago, when I was living in Florida, I used to get so many alerts I had. All of my different email address is connected to my phone from all my different business names and product names used to have a different website preaching my products. Now they're all on serving masters on one side. But Adam, all different sites and I get emails all the time, so my phone would always be buzzing. My pocket eventually got to the point where I had a major problem with Santa buzzing, which is where I would shake my phone and buzz. It felt like it buzz but hadn't big psychological issue. That's when I knew I'm way over doing it. I used to feel like it was so cool to be on call all the time. Always be available. I'll be checking email on the truth Is it really doesn't matter. I check email once a day now, sometimes twice a day if I'm doing a little bit of cleanup like once at the beginning, once at the end of the day. But I don't need to check it all the time. There's no emergencies. The biggest type of emergency that I get is usually a support request. And let's go to a separate email that now I have someone working on all the time so it doesn't have to be me. But if I'm asleep, it still gets checked. So it's a sport. E mail, of course, needs continuous monitoring, so you get a really fast turnaround and we have a help desk offering all that stuff but email now because I get so many email addresses to my business. C'mon, of course, I don't keep it a secret. I'm constantly un subscribing for mailing list in trying to get off all these lists that I never signed up for. So I'm on so many SPAN lists, just like we all end up that getting me to enter my name address on a website. It's a really big deal. I know it's the same for you, and I want you to have that mindset. Of course, there's all these different laws, like Can Span and GPR and a lot of compliance issues that say You can't be sneaky anymore. You have to tell people, Hey, you know, you get this free gift you're getting out of do a mailing list so they're making it harder. And, of course, the standard response of any government is to focus on the people that aren't breaking the rules. All the people that are white hat marketers and completely ignore all the problems with the spammers. I have a friend I don't do business with, but it's someone I know in a betting person who sends out tens of thousands of spam emails every single day, and still go step process. There's loads of people, and it works. They make money sending E most people that never asked for it and those never get stopped. But people like you and me or who the government was after, cause that's so they can write. They like to make an example. Make it look like their law and order. And so we have to make sure that we're complied. His partner's process. And so, with everything I give you today, remember that the rules are constantly changing. If you're in different countries, the rules are more more complicated. I know the rules. For example, right now, the most complex in Italy, there's all these rules, like you can't even show a website until someone clicks of permission button for cookies. I use a special plug and called you Benda. That manages all of my compliance is because I can't keep up to date. Every time there's a new law, you have to manually change different pages on your website. I'm not great about that. I don't keep up with constitutional law in Italy. So have software that helps you to do that. Then opposed to link the E Venda in the show notes. I've been used them for a while. I think it's like $19 a year totally worth it, because it takes away the worry. And, of course, if you want a shortcut, you can just look at my privacy policy and my cookie pages and all those different policy changes. Just copy them and model them. That's what I did. I modeled someone else when I was first starting. But just pay attention. When there's updates, you can model my new versions of my pages. So all that means when you're asking for an email address, the barrier is much harder than it used to be. So we have the barrier off spam e mails, and people give their email for nothing. The second barrier is canned spam law, the third Berries GPR. And so there's all these laws to make it harder and harder for you. So people are more and more protective of their email addresses, and that's because people who lot of places you give your email address will abuse. You will sell your email address to loads of places. If you don't what I'm talking about. Donate $5 to a charity or watch what happens to your inbox and your home address was in high school. I donated. I believe it was five or maybe $10 to Amnesty International is a big fan that usedto be part of campaigns. And guess what? They sold the heck out of my information. I started getting dozens of letters from different charities. There aren't the same end of the spectrum, and it took me a while to fear it was going on. Why am I getting emails? All these things that was actually physical letters with all of us have never heard of. And I understand now exactly what happened. They sold my information probably for more than my donation. So lesson learned. All this means that emails have a lot of value, and that's why we're gonna purchase email. Address is using a barter system. When you're creating and gift, you don't want it to be equal to what someone's paying. I learned this from one of my friends who was a great car salesman, he said, Ah, deal is one. We're both people walk away really happy. If both people think they got the better of the other person, that's a great deal, he said. That's how you know you did a good car deal. If you both feel happy, you got a good price. You made a good commission and your customer feel like they got a good price. And so they're happy and they can afford what their monthly payments are gonna be, the better your deal is for your visitors. But when they feel like they got something really good, so you want to give a really, really good gift, and you want to make it sound really good and you want to deliver on it. And if something goes wrong, you want to try and fix it. Last night, in an email from someone who had opted in for my free gifts and it didn't arrive there. Now, three people on my team going through the process one is going through e mails to see what went wrong with that system. One is going through the optic page to see what went wrong there in the third person. My tech person's going through the whole back. And to make sure this doesn't happen again, we want to figure out why this person didn't get their gift three members of my teams, 30% of my staff is trying to fix an opt in issue that only one person experience. That's how important it is to me. And if you're the person has happened in your listen this episode, well, now you know how important it is to me when people email and problems, I send them to my team, all them any time of pages broke and we get these all the time because I've been in operation for five years. Sometimes a page has a link from, like five years ago still active. Somehow things slip through the cracks, no matter how much maintenance we d'oh, what this all means. That you're free gift must be valuable. It should be the best thing you can afford to give away. I know this is a mindset shift. I talked about this a lot in my new book Project Hydra. We have to escape the mindset of just good enough. Here's why when I was living in London, I saw a poster for some action book, and the poster was like, If you bring a fist, he'll bring a knife. If you bring a knife, he'll bring a pistol If you bring a pistol. Hell, bring a And then it named a specific gun like an A Are you thinking even said like a R automatic air 15 with 7.62 millimeter NATO rounds? I was like That's really specific and I thought it was too long. But it's for some. It's some series of action books that are really populating the NYSE. Popular America can remember them. That action star. The point here of that billboard that I saw on the subway was that we don't want to do minor escalations. We don't want to be the bidder at an auction that's going one penny more one penny more, one penny more, one penny more because we're constantly having to create new gifts. So let's just create an artificial measuring scale. Let's say the average free gift is worth $10 and you want to draw attention. You want people that still give you the undersea make. Some things were $10.1 than everyone else. See that and they all start creating gives worth 10 02 What do you have to make one that's 10 or three and you end up having to constantly reinvent and improve your value, and you're in a state of flux because something was good. This week is not as good next week. What you instead want to dio instead of going for the barest minimum go the maxim that you can afford to give you don't have to do it over and over again. That's why you get most of my books for $10 on Amazon or for free on my website. If you pay attention because I'll give you something that other people pay 10 bucks for. No problem. That's real value. That's not just a theoretical value, and you can actually get loads of books and courses that are worth a lot more than that just by hanging out with because I love giving stuff away. I'm a big fan and a believer of extreme giving. That's the centerpiece of my business philosophy. The more I give away, the faster my business grows. I literally cannot give away enough free stuff. This podcast was on hiatus for three years because of my eyes is a load of issues. I don't talk about all the times I know it's not the most interesting topic, but because my eye problems, I had to switch to mutation of everything. I d'oh from my books, my block post. And that means the podcast was the first thing you got pushed to the side, especially because I was doing five Episodes Week, which was destroying my voice. You're wearing me out, and I used to get up for the 1st 161 episode. I would get up at five in the morning, and then I started getting but four in the morning just to be up early enough that you wouldn't hear motorcycle's blasting by in the middle of the night. Unfortunately, that stopped existing. Didn't matter what time of night I would get up. There would always be motorcycles and roosters and barking dogs and the background noise. And now I finally had this revelation. I said, You know what? As I restarted this after three isn't said, it doesn't matter. I have to be honest. You guys, there is background. I can't control it. I don't have access to a studio. I can't build an isolation room, and I can't be in a room like that because of my eyes. It's actually really really good for me. This is part of my medical treatment. I have to be outside in the sun and I walk around. Why record these? That's why you hear the wind and maybe even hear my footsteps so that I could look at the sun, look away from the sun, look at the sun, look away from the sun and get a little bit of exercise. Keep my body moving. It's my energy up. I physically can't do Ah, podcast in the old way of sitting inside at my desk with my more expensive audio equipment. And I appreciate you guys for bearing with me. I finally said, I just have to be honest to you guys. I want to create the content. I know for some people, the background noise, it's a little bit much, and I know that when we do, I do episodes right with Paris. My phone won't let me use my microphone for some reason, so I have to use the phone Mike and doesn't sound perfect. I know that, and I finally said, You know what? I'd rather 80% of people be happy with it and 20% not listening to the audio is not good enough to not get out content for anyone. So because you're here now, I know you're very with me, and I appreciate that it means a lot to me. It is all circles back to give away the best thing that you can. That's the first step of the mindset. The second thing is there. A free gift should be the start of a funnel, and we're gonna get into a lot more detail about funnel design and how to monetize a funnel. How to make money on Day zero of your relationship with new clients and new customers or visitors whatever term you want to use in the next episode. So make sure you listen to the trip wire episode. Here's how final works Final basically means there's a series of pages in a row that someone will see each time they say yes, that air of increasing value and decreasing value once they're deep into the funnel. So you hear these other terms and I'm gonna explain them to you may already know there's like first thing we have is our freebie. That's the start of our funnel. Now that's how our customer will experience it first will see your free gift. Then we'll see your trip wire offer, which I'll teach you all about the next episode. Then they're going to see larger offer, and then they're going to see Europe cells. So an example would be you have a free gift. Someone says yes. Then you say, Hey, you know what we want? Too many course for $7 walk. Here they go. Yeah. Hey, you want 20 many courses for $27? Even more value. Yeah. Great. Hey, do you want for my flagship courses for the price of one and some of those? Yeah, that sounds like a great deal on it, actually. Is that so? When the cheapest ways to get all of my programs is the first day you visit my website. That's the kind of fun we're gonna build now. When we're designing our free gift, we're gonna go in the opposite end. We go. What's the most expensive thing I'm gonna offer people the first time they visit my website. What's the thing in front of it? What's the thing in front of it, then? What's the free thing that makes sense to lead their This is the secret. This is the secret sauce of the hydro system, which my advanced flagship training course. Okay, everything I do my entire business models falls under the hydro system in the part time teaching right now is extreme giving module the giving away part. And so we're designing a freak. If we have to know where we're going, destination is the most important thing you can learn in my life. Until I was 27 I was awful. It dating was awful communication. It was awful of dating. In fact, I was You have any friends? All 17. So to me, until I was 17 I started learning how to make friends with other men and other guys. And another 10 years later, I learned how to communicate with women by reading a whole bunch of books. And what I realized that when you're in a conversation with someone and there's no destination, you don't know what you want to happen. Whether I'm talking to a man or a woman, whether I'm networking, you're trying to make a new friend. If I don't have a goal, I never get there. You just end up driving in circles and circles that eventually conversation peters out. You could have an amazing conversation with someone, But if you don't ask for their contact details and say, Hey, I'd like to do business You I'd like to be friends with you. I'd like to date you whenever your goal is. If you don't ever express it, they never know and you walk away going, huh? That was a great conversation. Too bad I'll never see that person ever again. So we have to plant from our destination. Our goal is to create a free gift that's a part of a logical progression. Now. What will happen as far as mechanics is when someone is on your optic page, your free gift page, whether it's a pop up or sidebar, whatever you say. Hey, get those amazing free gift And the next page they see is your trip wire page. Your discount offer seven or $17 something under $20. And at the end of your free gift, let's say they go and read your book instead of the end of your free gift. You're free. Pdf. You should offer that same thing a second chance. Go handle. You missed it Here's your second chance to get my blueprint for $7. You see, at the end of my p d EFS, I gave you a second chance because we know our progression. Now we create a logical sequence. Now, how do you design your free gift? What's the What's the mentality? What's the structure? Great question that you didn't ask it, but I think you would have asked it right now and is that you want to start from creating something people want and that they could consume in one hour? Or that. It's easy for you to make those of the two ways to build it. Now what you can do, that's not what I do. But you can come up with a bunch of ideas and then test and see which one people click on the most and then actually make it. That's not what I do. That's one way of testing it. So that's what I like to do. Easy to makes. You could just make a bunch of stuff. Now if you go to my free gift pages and we'll give you a link at the end of this episode, toe the free gift of the show for today. Those free gifts actually took me a really long time to make the average time to make. Each of those three gifts was three months because there was a whole process would outline the gift that I would dictate the text for the gift. Then the text would go to. My transcription team will go through the transcription software. Someone would manually clean up the transcription. Then we go to Alice, my editor. She would clean up the transcript and turn it into something that's really clean. What she does is take what I said and turn into what I meant to say, which is probably the most brilliant gifted person could have. I cannot express how wonderful she is an editor. Then she sends it back to me. I go to my stock photo site and I start picking images to go throughout the gift. You knows these guides were very, very visual. My new batch of free gifts have lots of lots of images of them, so I want to go to that next level where they look like magazines and they're beautiful. They're fund took a long time having like 12 of these means I spent a lot of time out there. We'll do the mostly concurrently, the last one I'm working on, the one I'm working on right now I still have finished is how to make your 1st $1000 this month Guide. It's my new updated guide that I've done a lot of changes since the last time I built it out. And for this one, I actually having a bunch of custom drawings of me made like a picture of me hiding from my landlord when I couldn't afford to pay the ransom picture of me driving through a snowstorm, all these different things that are in that book. So that one's gonna be the coolest looking one. So I went above and beyond. Besides a custom cover, almost every images will be custom. My artists are working on that process, and that means that's part of the white Take three months, once all the custom drawings either drawn, I've chosen the stock photos, and usually I'll choose, like three variations so the designer have a couple of choose from. Then I take all that giant file all the images, and then I add them into the word document and I send them to my designer, who designs 1 to 4 pdf pages a day. That's about the pace they work out, so it could take 1 to 2 weeks for them. It's a formatted pdf form because they're all 10 to 20 or 30 pages long, and then you have the revision process. And again, this is where Alice Steps and I sent her. The pdf. She marks and write all the things that made me change. Since the back goes back and forth a couple of times and eventually it's done. Then it's on to the next one. That's a big process, not easy to make it easy consume. You could read any of these PDS in about an hour. That's my design. And I'm going to be a little hint about the next lesson when I talk about a trip wire trip wire, some that should be consuming in an afternoon. If you go through any of my blueprints, my blueprint course it should take you about four hours to go through everything. Whether you're listening to the audio's or reading all the text not to implement, it could take longer to implement, of course, but for you to consume and absorb the information spot. Afternoon is how I measure value free gift is about one hour. It could be super valuable. It's not about the values about the time. That's how I separated. Try making us good as I can when I give it away. One of my actual books, like my books from Amazon. Obviously those take longer to consume. But for anything that creates specifically to be a giveaway that I don't sell that I only give away. That's how I designed that structure. Now the last thing I want to talk about senses is what you want to get to is designing great opt in secret ISS. If you're giving away something good, it's easy to tell people how good it is. You might have been hoping that this whole lesson will be about how to design the perfect headliner. How does on the sub headline of those pieces, here's what it iss The headline is, I've created Amazing Gift. Here's how your life will be different after you read it. For example, if you're to go to serve the master dot com front slash unicorn and check out my affiliate Unicorn Blueprint When you go through that course, it will help you to find the best of feeling programs for you to recommend. And along the way you'll find your unicorn, which is the horse you're gonna ride to. Maxim. Profitability. The secret to being real successful is an affiliate is finding your main program and leaning into it and just doing as much as you can to promote that one offer. Once you find that special unicorn for you, you'll discover that 80% of your Evergreen affiliate missions come from one source, so that means that's where you want to focus. And the sooner you can find that unicorn the fast you make a lot of money, so that's an easy promise. I don't have that website in front of you right now, so I can't remember the headline on the Opt in page so we can come up with something fresh right now. Say, find the affiliate offer that will pay your bills this month, right? That's an easy promise to keep, and that's all it does. It teaches you how to find the right affiliate program and how to separate the good from the great and so we're our headline is really, what will someone be able to do? What superpower will they have or how their life be different after they consume this? How would you like me different one hour from now? And if I just say, find your perfect affiliate program, that's a little bit bland, right? That's not sales enough. But it's true, and we just take that and go. How could I make that sound jazzier? How could I make that sound more exciting, then either have an image or a little video? I tend to use an image right now. I've got videos in lots of places, but right now, for most of my landing pages, especially for optimize you don't put a video. You just have a little bit of tax will have an image, which is three D image that looks like a magazine cover where it looks like a box feel unicorn. It's a picture of like a purple unicorn. I think it's a box for Phil Unicorn. I can remember I'm lots of designs. I'm not a computer right now. I do know it's perfect. I chose the color. I was very excited by that and has lots and lots of pictures of unicorns in it, which you're gonna love. Then there's the text on the other side, and you have two elements. You can have a sub headline that's like, Here's all the great things that you'll learn When you go through this guide, you got some bullet points. The bullet points are what we call So what's or benefits? So you can say in this guide, you learn howto 1234 You learn howto find the affiliate programs. They're paying you what you're actually worth. Number two. You'll learn how to get a bonus so they raise your actual commissions. Bloo host used to maybe $65 per referral. Now it's 75. That's a more than 10% increase. Not going to say the exact number, but I don't want to do a improper calculation. Well, while I'm live recording, but that's the second thing you learned. 1/3 thing that you'll learn or be able to do is find products and offers that pay you for lights. I have someone who pays me about $20 a month, and I send an email recommending their product well, seven years ago, it's pretty cool. You'll learn how to calculate whether you should go for the big payday or the small payday over time, the big payment up front or the long monthly payment. Same thing that you have to decide if you win the lottery. That decision making calculus that information is all of the guide. And then we just wanna jazz up, make it sound good. So let's say the first thing is you learn how to get a bonus now the first thing you learn is that 10% increase right. How to get paid 10% more on every offer you promote. So what? The process you always want to say is So, Mother, what's in it for me? So I say So what? Well, that means you could get a 10% raise without doing any extra work. Now, that's interesting. If I said you how, judge a click one button and increase your revenue by 10%. What if you could click a button on your boss's forehead? If you're still working and give you 10% raise, that'll be insane. Magical. There's almost no company that will give you a 10% raise for doing the exact same work, so that's pretty cool. And that's how we start to do our bullet points and loads of walk throughs and guides that help is that process that I have, ah, free gift. It's all about copyright, and they'll have to get better at that. If you go toe sir master dot com fronts Last ultimate. You could get the ultimate swipe file, where have over 600 pages of ads that will show you when you can just copy and paste any of that information because it's all 100 years old, which means that a copyright you have to worry about getting in trouble if you accidentally plagiarize because you're outside the zone. Now that's not legal advice, so you can always double check that with your lawyer. But you're much better learning from old ads, just in case you accidentally copy a phrase then but lower bullet points. What we need is a call to action. You have to tell people what to do. Enter your best email below to get this guide and then below the But you know there's a spot to enter the address you could do for first name first name last name about whatever you want to D'oh! I just do email addresses. I don't ask for names. Everyone eventually enters their in their name into my system. I've discovered probably 80% of people email list. My analyst now knows their first names because they have entered it somewhere else in the cycle. But you could decide to do that. If you like to write. Hey, first name at the start of your e mails. I don't do that. That's okay, that's up to you. You could do all that, Then you have to do all of your compliance stuff. You might have to have a check box that says that when you grab this free gift, you're also gonna get on my mailing list on sending more free gifts and lots of cool stuff. Sometimes I recommend products that I make. It just depends on the compliance. Compliant stuff is always changing. That's quite ephemeral. So that's just what it is right now. But it may change and blow the button. You say we're can spam and GDP are and get it out of compliant and all those things, so that may change, but you have to put below the button or where you have to put that stuff. But the general idea is big. Benefit what you will be able to do in an hour for Imagine a future where you could do these four things, or here's how your life will improve. Here's what you need to do. Give me your email address. Enter right here and then the button. That's the process. I know it sounds simpler because there's less content on one of these forms, but it actually harder because you have less to work with. It's a lot harder to write a really good five minute speech that is too right. A really good hour long speeches have a lot more room for mistakes. You have a lot of room for greatness. So the short cut to riding great copy. There's two shortcuts. Number one is proof. Any proof you have that you're free gift works. The reason it's easier to give away my books has got loads of five star reviews and testimonials. I could just copy and paste from Amazon. If you don't have lots of proof, then you have to have lots of value, and that means if you give away something really good, then it's easier, Right? Copy. It's really hard. It's really, really hard to write a great sales page for something that stinks or something. You don't believe in that much. If you think you're giving away something that's worth $1000 or something, that you think we're really help people actually save people money. It's so easy to sell that right. It's either to sell things that actually works. So that's the secret to writing and creating. Opt informs you get massive conversion rates, explode your mailing list and you could monetize, which I'm gonna teach you how to do in the next episode. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back next Tuesday with more tips and tactics on how to escape that rat race. Head over to serve no master dot com forward slash podcasts. Now for your chance to win a free copy of Jonathan's bestseller Serve No, master. All you have to do is leave a five star review of this podcast. See you Tuesday. Thank you for listening to this episode of the serve. No master podcast. Make sure to subscribe so you don't miss a single episode